CCTV News:"Guarding the Liberation of the West" is a network audio-visual program that is grounded, steaming, truly reflecting the real life of society, objectively showing the spiritual and ideological state of contemporary China people and promoting the positive energy of society. On December 29th, the documentary program "Guarding the Liberation of the West" was held in Beijing. Zhu Yannan, director of the Development Research Center of the State Administration of Radio and Television, spoke highly of the communication effect and value effect of the program with five attributes. At the same time, he pointed out that in order to be successful, a positive energy program needs to consider "two legs": starting from politics, starting from the market, putting the truth into life and expressing the main theme well.
Since its broadcast in September 2019, "Protecting the Liberation West" has received much attention and praise. The total broadcast volume of the 10 programs only exceeded 38 million on the first broadcast platform, and the total number of comments and barrage from netizens was 630,000. Douban scored 8.6, and bilibili scored as high as 9.8, which was rated as "2019 Treasure Documentary" by netizens; The Central Political and Legal Committee, the Ministry of Public Security, the Central Committee of the Communist Youth League and other competent departments concentrated on the program, and mainstream media such as People’s Daily, Guangming Daily and CCTV also gave high praise.
Let young people shout "I want to be a policeman" in succession, which is called "Treasure Documentary" by netizens in 2019. The popularity of "Guarding the Liberation of the West" is the result of the joint efforts of Changsha Public Security Bureau, bilibili, Zhongguang Natural Selection and other forces. With the full support of Changsha Public Security Bureau, a film crew of more than 40 people settled in the police station and recorded with the police 24 hours a day for more than three months, so that the most authentic image of grassroots policemen could be presented; Bilibili’s deep cultivation of young audience psychology, coupled with its young platform attributes and unique interactivity, has made it a hot topic to attract "tap water"; For the first time, Zhongguang Natural Selection tried the younger expression of positive energy content, innovated and upgraded the production techniques, and approached young people through the forms of "secondary element" and "network sense".
At this seminar, the program’s creative staff, relevant leaders, experts and scholars from the media industry gathered together to have a warm sharing and in-depth discussion around the theme of "Exploration and innovation of the documentary program of police observation in the new era". During the meeting, the guests fully affirmed the innovative expression of the theme of police affairs in Guarding the Liberation of the West.
"This column and program are deeply loved by young people through human expression and humorous language. This is its greatest success. " Li Tonghua, director of the Ideological and Political Work Department of the Press and Publicity Bureau of the Ministry of Public Security, said that the program broke through the mainstream expression of traditional police themes, broke through the ungrounded voice of traditional public security propaganda, and played a positive role in the public security police propaganda work in the new era.
"There is a natural sensitivity to real things and real people." Wang Qiu He, an expert from Publicity Department of the Communist Party of China Information Bureau, has many years’ experience as a journalist. He spoke highly of this police documentary program from the perspective of social value, and thought that the program had a demonstration effect on the police in police stations to solve typical and complicated daily problems, and was of significance to the general audience in popularizing the law.
"This program has a good sense of network. From this perspective, it has attracted everyone to actively voice, set topics, and also confront other netizens." Cao Yunxia, deputy director of the Audio-visual New Media Research Department of the Network Department of the State Administration of Radio and Television, praised the "network feeling" of the program from the aspects of program arrangement and program form.
Experts attending the meeting agreed that Guarding the Liberation of the West has built a harmonious relationship between the police and the people, produced a positive effect in promoting social stability, vividly explained the role of the media industry in "national social governance", and is a micro-practice of the spirit of "modernizing the national governance system and governance capacity" and "upholding and improving the social governance system of co-construction, co-governance and sharing" implemented at the grassroots level at the Fourth Plenary Session of the 19th Central Committee.
"Choose the right platform, choose the right audience, and choose the right production method." "True, close and young!" Zeng Xiong, director of Changsha Radio and Television Station and chairman of Zhongguang Tianze Media Co., Ltd. further stated: "Guarding the Liberation of the West" has shaped and spread the image of grassroots policemen in the new era, fully played the role of cultural self-confidence in showing the image of the city and the people’s spirit, and successfully launched the first shot of the "guardian" series IP. In the future, we will continue to focus on the "uniform system", further lay out "guardian" themes such as public security, fire fighting and medical care, and spread more grassroots stories of China that carry forward the spirit of the times and highlight mainstream values.
