分类归档 hanzhen

Ministry of Industry and Information Technology: Resolutely and severely investigate and punish violations in the field of information and communication

Xinhua News Agency, Beijing, March 16 (Reporter Gao Kang, Zhang Xinxin) According to the information released by the Ministry of Industry and Information Technology on the 16th, the Ministry of Industry and Information Technology will severely investigate and deal with a group of apps and enterprises that have recently been exposed by the media for collecting personal information through harassing calls, and order the basic telecommunications enterprises to immediately shut down the voice lines of these illegal enterprises to make harassing calls, stop the transparent transmission of illegal numbers, and strengthen the standardized management of communication resources.

It is understood that the Ministry of Industry and Information Technology will check and deal with call center enterprises such as Yige Technology, Yilong Core, Secondy Technology and Lingwo Network, which are involved in violations. At the same time, the linkage disposal mechanism of Application stores was launched, requiring Tencent, Baidu, Huawei, Xiaomi, 360 and other major domestic Application stores to completely remove the "Social Security Pocket Pass" app, and check and deal with Hangzhou Dijin Network Technology Co., Ltd., the main body responsible for the "Social Security Pocket Pass" mobile app, and fully organize the investigation and testing of similar apps, and request rectification for similar problems.

The Ministry of Industry and Information Technology, together with relevant departments, will continue to promote the special campaign to comprehensively rectify harassing calls and strengthen the source management, aiming at jointly cutting off the interest chain of harassing calls and creating a good communication environment. We will continue to strengthen the protection of personal information of telecommunications and Internet users, severely investigate and deal with enterprises involved in accordance with laws and regulations, and include enterprises that violate the rules in the list of bad telecommunications business operations.

Intelligent standardization

China Consumer News reported.(Xie Jinling journalistGu yanwei"Beihai’s consumer satisfaction ranked first among the 14 cities in the whole region for two consecutive years, with the complaint reporting transfer rate of 100% and the deadline settlement rate of 100%, saving consumers an economic loss of 5,498,300 yuan … …” During the "March 15th" this year, Guangxi Beihai Market Supervision Bureau announced the city’s achievements in consumer rights protection in 2021, which made people shine.

Since last year, Beihai Municipal Market Supervision Bureau, while comprehensively promoting the work related to consumer rights protection, has made great efforts to develop the intellectualization of farmers’ markets, standardization of parking charges and standardization of catering services, promoted the intelligent traceability system of food safety in farmers’ markets, carried out special law enforcement actions to standardize parking charges in the whole city, formulated and introduced service standards for catering industry, and strived to make consumers feel more at ease, more at ease and happier in Beihai.

Intelligent traceability system promotes market integrity management

"Boss, two potatoes." The voice of Mr. Huang, a citizen, just fell. The food stall operator of Beijing Road Smart Market put potatoes on the electronic traceability scale for food safety. The information of the business license, the weight, the unit price and the total cost of the purchased goods immediately appeared on the display screen of the traceability scale. Then the operator handed Mr. Huang the small ticket printed by the electronic traceability scale, and Mr. Huang scanned the traceability QR code on the small ticket with his mobile phone, and quickly inquired about the business owner’s subject registration information, honest business information, the source of purchased goods, testing situation and other related information.

"I prefer to buy food here. These food safety electronic traceability claims to make me feel at ease when buying food." Mr Huang told the reporter of China Consumer News.

The staff is guiding the market operators to use the electronic traceability scale for food safety.Information picture

According to Manager Yi, the person in charge of the market management, Beihai Market Supervision Bureau helped the market to upgrade, equipped the business households with electronic food safety traceability, and installed a food safety traceability management system to make the commodity prices more transparent, traceable, accurate in measurement and more honest in operation. Nearby neighborhoods prefer to buy food here.

According to Pang Shaoqing, chief of the Market Construction Section of Beihai Market Supervision Bureau, China Consumer News reporter, at present, there are 663 sets of food safety traceability electronic scales put into use in Beihai. The implementation of these devices has provided intelligent shopping experience for the public, and also avoided the shortage of goods in the market and promoted the honest operation of the market.

Standardize parking charges to make people feel at ease.

In the parking lot of Beihai International Passenger Terminal, the law enforcement officers of Beihai Market Supervision Bureau are checking the clearly marked public signs and charging system on the spot to check whether the parking lot is priced by the government and clearly marked according to regulations. The person in charge of the parking lot said: "The market supervision bureau often helps us standardize the charging service, and now our parking lot has not received any complaints from customers about parking charges."

Law enforcement officers are guiding the parking lot to carry out the standardization of parking charges.Information picture

According to Long Wenfeng, deputy detachment leader of Beihai Municipal Market Supervision and Law Enforcement Detachment, in order to further solve the problem of parking service charges that the masses are more concerned about, in recent years, Beihai Municipal Market Supervision Bureau has taken "standardization of parking charges" as one of the main grips of "I do practical things for the masses". On the one hand, the city’s parking lot business units are instructed to make public signs with clearly marked fees according to the unified and standardized templates. At present, 80 parking lots have completed the production and installation; On the other hand, three local standards of Beihai City, such as "Parking Service Management Standard", were formulated to solve the phenomenon of irregular parking fees that people are concerned about. At the same time, through the special rectification of property fees, a "sword" was shown to the chaos of property fees, and 52 residential quarters were ordered to clear the illegal overcharged property fees of 197,700 yuan, effectively rectifying the property price order in the city.

Standardized catering service makes consumers comfortable and satisfied.

Yuansheng Restaurant is a catering enterprise in Beihai with the theme of Nanzhu culture in Beibu Gulf. There are more than 40 standards and responsibilities on the back kitchen wall of the restaurant, ranging from the dress code of employees to the management responsibilities of chopping boards. The person in charge of this enterprise told the reporter of China Consumer News: "Our enterprise has deepened around Beihai Catering Service Standard System according to its own development characteristics, introduced the 4D food safety on-site management system, and formulated 4D management norms. After standardized management, the restaurant was optimized and refined from more than 300 dishes to more than 100 dishes, which not only reduced the waste of ingredients, but also improved the labor efficiency. Only the labor cost saved more than 100,000 yuan, and the cost of large equipment also saved more than 50,000 yuan. "

The person in charge said that since the standardized management of catering services was implemented, all aspects from kitchen to staff management have been greatly improved, which not only increased the goodwill and trust of customers, but also further enhanced the image of Beihai as a tourist city.

Staff guide the standardization of catering services in catering enterprises.Information picture

"Since the standardization of catering services was implemented in restaurants, the overall team’s awareness of comprehensive implementation has increased by 60%, job efficiency has increased by 70%, and cost loss has been reduced by more than 70%." Mr. Mao, the person in charge of Qijiapeng Restaurant in Beihai City, said that with the blessing of standardization, Qijiapeng has become a "punch-in" restaurant in online celebrity for tourists to understand the catering culture of Qijiapeng, which is also inseparable from the standardization of catering services in restaurants.

Yi De, chief of the Food and Catering Safety Supervision Section of Beihai Market Supervision Bureau, told the reporter of China Consumer News that in order to further improve the quality of catering services, Beihai Market Supervision Bureau has formulated Beihai Catering Service Standard System, which covers 64 standards in three frameworks: general basic service standard system, service guarantee standard system and service provision standard system, leading supervision by standards and improving the service quality of catering industry by standards.

In the interview, the reporter learned that in addition to strengthening the guidance of standards, the market supervision department of Beihai City also strengthened the supervision of the tourism market, and standardized the seafood catering business behavior, guided consumers to consume rationally, and carried out special rectification of the tourism market by issuing the Reminder and Warning on the Standardized Business Behavior of Seafood Catering Industry in the City and the Convention on Honesty and Trustworthiness of Seafood Catering. In 2021, 4,472 travel-related business units were inspected, 26 cases were filed, and 135 households were ordered to rectify. The number of complaints about seafood catering was the same as that of the previous year.

Beihai Municipal Market Supervision Bureau’s devotion to doing practical things for the people has not only won the respect of enterprises, but also won the praise of consumers in the face of the improving consumption environment. "The satisfaction of the masses is the greatest affirmation of market supervision and the ultimate goal of market supervision departments to continuously improve the consumption environment." Cai Biyu, deputy director of Beihai Municipal Market Supervision Bureau, said. In the future, the market supervision department of Beihai will persist in taking the people as the center, continue to intensify the rectification of the consumption environment, and further enhance the people’s sense of happiness and gain in consumption activities.

Huawei Deng Taihua: Building a new era of computing new ecological win-win digital.

  At Huawei Connect 2021, Deng Taihua, vice president of Huawei and president of the computing product line, shared the latest progress of six digital ecosystems, and brought a series of heavy contents to the computing industry together with eco-partners: the new release of the openEuler operating system; 21 cities jointly light up the "artificial intelligence computing network"; Beiming Diversity Computing Convergence Architecture was first published; The "intelligent pedestal" production-education integration collaborative education base has been fully expanded.

  Six digital ecosystems have developed rapidly.

  By empowering partners, the six digital ecosystems represented by Kunpeng, Shengteng, Huawei Cloud, HarmonyOS, HMS and MDC for intelligent driving have been widely recognized by the industry and made great progress: HarmonyOS 2 has more than 120 million upgraded users; More than 140 thousand applications around the world have integrated HMSCore;; 90 global partners joined the MDC ecosystem; There are more than 10,000 Kun Peng certification solutions; More than 500 Shengteng partners; The total number of Huawei cloud developers exceeded 2.3 million.

Deng Taihua, Vice President of Huawei and President of Computing Product Line, delivered a keynote speech (Photo courtesy of Huawei)
Deng Taihua, Vice President of Huawei and President of Computing Product Line, delivered a keynote speech (Photo courtesy of Huawei)

  Deng Taihua said that facing the Kunpeng ecology, Huawei is committed to helping its partners from "using Kunpeng" to "using Kunpeng well". Facing the rising ecology, Huawei focuses on the AI basic software and hardware platform, and builds the AI technology ecology and business ecology to realize two-wheel drive. Facing the future, Huawei will continue to invest firmly, build a new computing ecology with its partners, and win a new digital era.

  From "Use Kunpeng" to "Use Kunpeng Well"

  Kunpeng computing upgrades two open source basic software and two development and application enabling kits to help partners make good use of Kunpeng.

  Faced with the challenges of ecological fragmentation, repeated application development and complicated collaboration brought by the "soft chimney" of the operating system, the openEuler is newly released and positioned as an open source operating system for digital infrastructure, which can be widely deployed in servers, cloud computing, edge computing, embedded devices and other forms. The application scenario covers IT(Information Technology), CT(Communication Technology) and OT(Operational Technology). Euler creatively proposed full-stack atomic decoupling, which supports flexible version construction and free service combination, realizes unified operating system, supports multiple devices, and covers the whole scenario.

Euler's new release (Photo courtesy of Huawei)
Euler’s new release (Photo courtesy of Huawei)

  Euler and HarmonyOS have shared the kernel technology, and plan to build a distributed soft bus capability in Euler in the future, so that devices equipped with Euler operating system can automatically identify and connect HarmonyOS terminals. Subsequently, we will further share the secure OS, device driver framework, and new programming languages. Through capacity sharing and ecological interoperability, "Euler+HarmonyOS" can better serve the whole digital scene.

  This conference officially released the first innovative version of openEuler 21.09, which supports the whole scene of digital infrastructure, and will be launched in the community on September 30. This version not only enhances the capabilities of servers and cloud computing scenarios, but also supports edge computing and embedded scenarios. In the first quarter of 2022, Euler Open Source Community will release the LTS version of the community that supports full scenario integration, enabling partners to release commercial releases for different scenarios.

  The openGauss Community Council was formally established, and 18 units, as the first members of the Council, will lead the openGauss open source community to create the world’s leading new ecosystem of enterprise-level open source databases. DevKit2.0 and BoostKit 2.0, the Kunpeng development kit, are newly launched, which help Kunpeng developers to carry out native development conveniently and efficiently, improve application performance, be a "developer’s developer", innovate and empower developers with minimal development and extreme performance, and jointly prosper Kunpeng’s computing ecology.

  Continuously upgrade the basic software and hardware platform of Shengteng AI full stack.

  Focusing on the core design concept of "extremely easy to use, extreme performance", CANN 5.0 continues to improve its performance. With the same hardware, the training performance of typical CV model doubles, and that of typical NLP model increases to 2.5 times. MindSpore’s Chinese name "Shengsi" made its debut, and the latest version of Shengsi 1.5 was released. This version strengthened the whole scene capability, natively supported the big model, and added a new paradigm of AI scientific computing, electromagnetic simulation suite and molecular simulation suite to promote the application of AI in scientific computing.

  From artificial intelligence computing center to artificial intelligence computing network

  Last year, the White Paper on the Development of Artificial Intelligence Computing Centers, which was first published by the Ministry of Science and Technology in conjunction with China Institute of Science and Technology Information (hereinafter referred to as "China Information Institute"), innovatively put forward the guiding ideology and construction scheme of "one center and four platforms", and artificial intelligence computing centers such as Shenzhen, Wuhan, Xi ‘an, Zhongyuan and Chengdu successively landed, greatly accelerating the development of AI industry in various regions. The White Paper 2.0 on the Development of Artificial Intelligence Computing Center-From Artificial Intelligence Computing Center to Artificial Intelligence Computing Network, jointly issued by CITIC, AITISA (New Generation Artificial Intelligence Industry Technology Innovation Strategic Alliance) and Pengcheng Laboratory, elaborated the development path and construction guidance from artificial intelligence computing center to artificial intelligence computing network in detail.

  This time, 21 cities, including Shenzhen, Wuhan, Xi ‘an, Chengdu, Beijing and Shanghai, jointly lit up the "artificial intelligence computing network", connecting artificial intelligence computing centers in various places into a network, dynamically sensing the state of computing resources in real time, realizing overall distribution and scheduling of computing tasks, forming a network for sensing, distributing and scheduling artificial intelligence computing power in the region, and realizing the "three convergence" of computing power, data and ecology with "one network"

  Big Computing Power+Big Data Enabling New Application of Big Model Incubation

  The large computing power and big data gathered by artificial intelligence computing network enable the training of large models, thus incubating new applications and promoting the development of artificial intelligence industry. Institute of Automation, Chinese Academy of Sciences and Pengcheng Laboratory respectively released Zidong Taichu, a multimodal large model trained by artificial intelligence computing center, and Pengcheng Shennong, a bioinformatics research platform. Zidong Taichu is the industry’s first three-mode large model, which can achieve efficient collaboration among the three modes of vision, text and voice, and has the world’s leading cross-modal understanding and generation ability of graphics, texts and sounds. It can easily complete tasks such as intelligent question and answer, picture generation, video understanding and generation, and will be widely used in industrial quality inspection, film and television creation, Internet recommendation and intelligent driving. Pengcheng Shennong bioinformatics research platform includes protein structure prediction, small molecule generation, interaction prediction between target and small molecule, design and effect evaluation of new antibacterial peptides, etc. Pharmaceutical enterprises and medical research institutions will greatly accelerate the screening and creation of new drugs by using AI capabilities provided by Pengcheng Shennong. In addition, Pengcheng Lab and Wuhan University will continue to launch more large models based on Ascension AI. In the future, these large models will be open source to the whole world and can be obtained by visiting Ascension Community.

  The core of business ecology is to truly integrate artificial intelligence into application scenarios. In order to realize the deep integration of AI experts and industry experts and get through the last mile of the landing of AI industry, Huawei proposed a brand-new cooperation mode of "selecting scenarios, jointly defining, jointly developing, combining marketing and continuously iterating". Together with partners, Huawei provides AI scenario solutions that can be replicated on a large scale for end customers. At present, under this model, four solutions of Shengzhizao, Shengzhicheng, Shengzhixing and Shengzhixun have been launched successively, covering manufacturing, smart cities, transportation, energy and other fields to help these industries achieve intelligent upgrading. Facing the future, Huawei and its partners will also launch Shengteng Zhixue Solution and Shengteng Zhixue Developer Kit to provide landing AI solutions for biomedical industry and education industry. Make AI easier to use and make the industry smarter.

  Beiming Diversity Computing Convergence Architecture Released

  Facing the era of diversified computing, the system has changed from single computing power to diversified computing power, from single-machine deployment to cluster deployment, and from traditional application to integrated intelligent application, which has brought more complex challenges to software developers. In order to help developers achieve minimal development, efficient deployment and extreme performance on diverse computing clusters, Huawei officially released the Beiming Diversity Computing Convergence Architecture. The architecture is a complete software stack for diversified computing hardware and clusters, including basic enabling, application enabling and development enabling.

  Gather talents with industry and lead the industry with talents.

  Colleges and universities are the base of talent training and the future of talent development. Under the guidance of the Ministry of Education, the Ministry of Education-Huawei "Smart Base" collaborative education base project will be further deepened.

  In terms of expanding teaching aids, this conference recently released seven teaching aids, such as CANN Architecture and Programming of Ascending AI Processor and Advanced Technology of MindSpore Deep Learning, and cooperated with domestic famous teachers to launch three teaching materials, such as Introduction to Artificial Intelligence. Next year, it will continue to release 16 teaching materials and seven teaching aids, and fully integrate Kunpeng Ascending Roots Technology into college courses. In terms of expanding schools, Kun Peng’s promotion plan will cover more than 500 colleges and universities in 2023, and will gradually expand to more than 2,700 colleges and universities nationwide and some overseas head colleges in the future. In terms of expanding the teaching staff, "Smart Base" plans to empower more than 20,000 outstanding teachers and train more than 5 million science and engineering students in five years by opening a virtual teaching and research section. At the same time, Huawei helps to improve the multi-dimensional teaching methods by means of massive open online course, community, online experiments, and the practice of talents, so that more students can get industrial practice opportunities and improve the learning effect.

  Finally, Deng Taihua announced that the "smart base" will expand the industrial scope, from Kunpeng, Shengteng and Huawei Cloud, which surround the computing industry, to the communication industry including 5G, optical network and data communication, covering more technical fields, and cultivating more outstanding talents for the new digital era.

How big is the issuance scale of digital RMB? How long will cash last? Come and listen to the authoritative response!

  Use digital RMB coupons and spend digital RMB to ride bike-sharing … … Digital RMB is increasingly integrated into people’s lives. However, many people still have some questions about this new payment method, so listen to the authoritative response from the People’s Bank of China.

The picture shows the audience walking past the sign of digital RMB in Shougang Park of the International Trade Fair on September 5th. Xinhua News Agency reporter Wu Weishe

  1. How big will the issuance scale of digital RMB be?

  After several years of efforts, China’s digital RMB pilot has formed a "10+1" pattern, including 10 pilot areas and the Beijing Winter Olympics scene. As of October 8 this year, there have been more than 3.5 million pilot scenarios of digital RMB, and 123 million personal wallets have been opened, with a transaction amount of about 56 billion yuan.

  At present, digital RMB is still in the pilot stage of research and development, and its distribution scale is relatively limited. However, with the continuous expansion of the pilot scope in the future, can the issuance scale of digital RMB meet the needs of the people?

  "We have always stressed that the use and promotion of digital currency, the central bank, should follow the principle of marketization. In other words, how much people need to exchange, how much we will issue. " Yi Gang, governor of the People’s Bank of China, gave a clear answer in a video speech at the 30th anniversary of the founding of the Institute of Emerging Economies of the Bank of Finland.

  Digital RMB and physical RMB are issued in parallel. Some people are worried: if you want as much as you want, will it cause the problem of "currency overshoot"?

  Don’t worry, the People’s Bank of China has fully considered such issues when designing relevant system regulations.

  First of all, the digital RMB adopts a two-tier operation system, and the People’s Bank of China implements centralized management. Yi Gang said that the commercial banks and payment institutions that consumers contact when using digital RMB are only "intermediaries" to exchange digital RMB for the public and provide payment services. The People’s Bank of China is still in a central position in the process of launching digital RMB, ensuring the ability to regulate and control currency issuance and monetary policy can avoid the problem of "currency over-issuance" of designated operating institutions.

  At the same time, the digital RMB is mainly located in cash payment voucher (M0), excluding interest, so people will naturally not convert a large amount of deposits into digital RMB, nor will it cause financial disintermediation and reduce the transmission efficiency of monetary policy.

  In addition, setting the upper limit of digital wallet balance and transaction amount can effectively reduce the risks such as bank run.

The picture shows the staff of Bank of Communications Beijing Branch (left) guiding the tourist Ms. Li to open a digital RMB wallet on June 16. Xinhua News Agency reporter Chen Zhongyu photo

  2. How long will RMB cash last?

  Some people think that with the increasing inclusiveness and availability of digital RMB, it will gradually replace cash. Will RMB cash withdraw from people’s lives?

  "China has a vast territory, a large population and great differences in regional development. These factors and residents’ payment habits determine that cash will still exist for a long time in the foreseeable future." Yi Gang made it clear that as long as there is demand for cash, the People’s Bank of China will not stop the supply of cash or replace it with administrative orders.

  At present, the "digital divide" dilemma of the elderly in the field of mobile payment cannot be ignored, and it is difficult for a considerable number of elderly people to enjoy the efficiency and convenience of digital RMB. At the same time, in some relatively remote or poor areas, it is difficult to achieve full coverage in the layout of electronic payment machines. Therefore, many people still need to use RMB cash, and their payment choices should be respected.

  It can be seen that the physical RMB has the irreplaceable characteristics of other payment methods, and the physical RMB will coexist with the digital RMB for a long time.

  3. How to protect the privacy of digital RMB?

  In recent years, mobile payment has developed rapidly. Last year, China’s mobile payment amount increased by nearly 25% year-on-year, and the current penetration rate has reached 86%.

  "But the current electronic payment tools are mainly provided by the private sector, and there may be risks such as market segmentation and privacy leakage." Yi Gang believes that the central bank’s digital currency (CBDC) can enable the central bank to continue to provide credible and safe means of payment for the public in the digital economy era, and maintain the stability of the payment system while improving the payment efficiency.

  So, how does digital currency handle the relationship between privacy protection and crime prevention? Yi Gang introduced that there is a basic consensus in the international community that CBDC cannot be completely anonymous, otherwise it will aggravate the risk of illegal transactions such as money laundering and terrorist financing and harm the public interest. Therefore, the digital RMB has the characteristics of controllable anonymity.

  "We attach great importance to the protection of personal information of digital RMB and have adopted corresponding institutional arrangements and technical designs." Yi Gang introduced that digital RMB adopts the principle of "anonymity in small amount and traceability in large amount according to law" and follows the principle of "minimum and necessity" when collecting personal information, and the amount of information collected is less than that of existing electronic payment tools. At the same time, strictly control the storage and use of personal information. Unless there is a clear legal requirement, the People’s Bank of China shall not provide relevant information to any third party or government agency. In addition, the data security law and personal information protection law recently promulgated in China have also strengthened data security and privacy protection from the legislative level.

  4. When will the digital RMB be used across borders?

  At present, more than 110 countries have carried out CBDC related work to varying degrees. When can digital RMB be used across borders?

  "In view of the complexity of cross-border use, digital RMB is currently mainly to meet domestic retail demand." Yi Gang said that cross-border and international use is relatively complicated, involving legal issues such as anti-money laundering and customer due diligence, which are being discussed in depth internationally. The People’s Bank of China is willing to strengthen cooperation with central banks and international institutions in digital currency.

  Previously, the digital currency Research Institute of the People’s Bank of China, the Hong Kong Monetary Authority, the Central Bank of Thailand and the Central Bank of the United Arab Emirates jointly launched the digital currency Bridge research project of multilateral central banks to jointly study the role and technical feasibility of the central bank digital currency in cross-border payment. The People’s Bank of China also conducted technical exchanges with the European Central Bank on the design of CBDC.

  Yi Gang said that in the future, the People’s Bank of China will continue to discuss the standards and principles of CBDC with central banks and international organizations in an open and inclusive manner, and properly deal with various risk challenges in the process of promoting the development of the international monetary system. (Reporter Wu Yu)

  

Domestic online dramas are becoming shorter and developing towards high-quality production.

Original title: Did you find it? Online drama is getting shorter!


18 episodes of Longling Cave

12 episodes of detective chinatown

12 episodes I am Yu Huanshui

Lin Baoyi starred in Bridge of Sighs.

Zhou Xun starred in Imperfect She.

Vertical screen short play "Life laid hands on me"

Horizontal screen short play "Never imagined"

Detective chinatown and I am Yu Huanshui are all 12 episodes and 18 episodes. Longling Cave has become the least episode in the series of "Ghost Blowing Lights".


The domestic drama market in the first quarter of this year is a bit interesting. Network-TV simulcast drama is still a long drama: 53 episodes of Anjia, 44 episodes of If Time Can Turn Back, and 69 episodes of Qingpingle … … On the other hand, online dramas are a different story, with fewer and fewer episodes. Popular online dramas such as detective chinatown, I am Yu Huanshui, Longling Cave and Bridge of Sighs are all within 20 episodes. It is worth noting that the douban score of this series far exceeds that of the network TV series in the same period.

In response to the voice of the audience, and with the higher requirements put forward by the State Administration of Radio and Television and various video websites, more and more sophisticated and high-quality domestic short plays are emerging. Behind the "short drama", it is also the result of the continuous integration and optimization of the domestic drama market.

A situation The popular online dramas in the first quarter were shorter than before.

On February 6th, this year, the State Administration of Radio and Television issued the Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet, which mentioned the phenomenon of the flooding of TV dramas: "At present, in the process of creation and production, some TV dramas on the Internet place too much emphasis on commercial attributes and economic benefits, resulting in artificially prolonged episodes and obvious’ flooding’ of the story, which objectively causes the narrative rhythm to drag on, lowers the artistic level and affects the aesthetic appreciation of watching, and is criticized by the audience." Therefore, the notice put forward a request to oppose the content "water injection" and standardize the length of episodes: "From the date of issuance of this notice, the shooting and production of TV dramas and online dramas advocate no more than 40 episodes, and short drama creation within 30 episodes is encouraged."

In response to this requirement, the industry generally believes that short plays are the direction of future film and television drama creation. On February 26th, Youku published the "White Paper on Youku Short Play Cooperation": "We are now fully open to short play content cooperation for companies, institutions and individuals, and provide partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform." The other two major video platforms, Iqiyi and Tencent, are also laying out short online dramas. At present, the volume of domestic online solo dramas has been basically controlled within 30 episodes.

At the right time, a number of popular online solo dramas broadcast in the first quarter of this year are shorter than before. There are only 12 episodes of the opening drama "detective chinatown" of iQiyi, which is supervised by Chen Sicheng. There are only 18 episodes of Tencent solo drama "Longling Cave" starring Pan Yueming, which is the least episode in the series of film and television adaptations of "Ghost Blowing Lights" so far; There are only 12 episodes of the urban life drama "I am Yu Huanshui" which is co-operated by Sunshine and iQiyi at noon. There are only 15 episodes of Youku solo drama Bridge of Sighs starring Lin Baoyi and Zhou Jiayi; Iqiyi’s solo drama "Dangerous She", known as the "domestic version of" Fatal Woman ",has only 14 episodes … …

It is worth mentioning that not only the number of episodes of online drama is decreasing, but also the duration of a single episode is becoming shorter. The data shows that in the first quarter of 2020, there were 47 short dramas with a single episode of online dramas of less than 20 minutes, reaching a new peak. In addition, among the 147 TV dramas that the State Administration of Radio and Television has put on record in the first two months of this year, 30 are short plays, including revolution, science fiction, rural areas and other themes.

The trend of B is developing towards high-quality production.

This short drama, which was launched in the first quarter of this year, revealed some industry trends of domestic online drama production. First of all, more and more high-quality film and television capital enters short dramas, which are deeply bound with the broadcast platform for multi-platform distribution. For example, "I am Yu Huanshui" is the first short online drama produced by Noon Sunshine Company, the benchmark of Chinese drama. It is jointly produced by Noon Sunshine and iQiyi and broadcast on three first-line video platforms of "Love, Excellence and Teng". "Imperfect She" starring Zhou Xun was produced by Penguin Film, Dongshen Film and Guangguang Film, and was broadcast on Tencent Video and iQiyi; The Bridge of Sighs starring Lin Baoyi was jointly produced by ViTV and Youku.

A series of online dramas, such as Longling Cave, have also undergone new changes in production. This drama is jointly produced by Penguin Film, Wanda Film and 7 Impression Culture Media. Due to the deep participation of Penguin Film behind Tencent’s video, after Longling Cave, the series of online dramas of "Ghost Blowing Lights" will be fixed, and the "Five continuous shooting" mode will be opened: the creative team led by producer Guan Hu and director Yang Fei, and the "Iron Triangle" starring Pan Yueming, Jiang Chao and Yuqi Zhang will run through from beginning to end.

In addition, in the first quarter, these short and pithy online dramas were all attended by first-line strength teams and first-line strength actors. Behind "detective chinatown" is Chen Sicheng’s team, who served as producer and chief screenwriter, with Roy Chiu and Zhang Junning as actors; Behind "I am Yu Huanshui" is the noon sunshine team. The screenwriter is the screenwriter Wang Sanmao and Lei Zi of "Everything is Fine", starring Guo Jingfei; "Imperfect She" brings together a group of movie giants such as Zhou Xun, Kara Wai, Angie Chiu and Huang Jue; The production team of Bridge of Sighs is from Hong Kong, with powerful actors from Lin Baoyi, Zhou Jiayi, Chen Huanren and Wu Yongwei as the cast.

Domestic online drama series are developing in the direction of high-quality production, participation of big-name actors and reduction of episodes. It is reported that several short plays will be broadcast on the first-line video websites, including White Moonlight starring Song Jia and Yu Entai, Sisyphus starring Wang Qianyuan and Lu Han, and Ten Days Game starring Zhu Yawen and Gina.

Definition of linked short plays

At present, there are several sets of standards to judge whether a play is a short play. According to the standards of the State Administration of Radio and Television, a drama with a single episode of about 45 minutes and less than 30 episodes is considered a short drama. According to the definitions of Youku, Iqiyi and Tencent, short plays are closer to the popular "instant noodle fan", that is, you can watch an episode after eating a bowl of instant noodles, which is considered a short play.

Youku’s standard for short plays is: in principle, the duration of a single episode is 1-20 minutes, and the overall duration is not less than 60 minutes. Tencent put forward the concept of "hot pot drama". The single episode lasts for 1-10 minutes, and the overall duration is not less than 30 minutes. Iqiyi is divided into more details: the single episode of the horizontal short play is 10-20 minutes, and the overall duration is not less than 120 minutes; The single episode of the vertical screen short play lasts for 4-10 minutes, and the overall duration is not less than 120 minutes. In October 2018, Gong Yu, CEO of iQiyi, predicted that vertical screen content will become a mainstream direction in the future, and grassroots content will become professional content. This prediction is based on these two years, and indeed more people choose to follow the drama on video sharing platforms such as Aauto Quicker and Tik Tok.

However, there are not many real short plays that can be circled. The most well-known short plays on the horizontal screen are "Never Imagine" by Xiaoxing Yi and Ke Bai, and "diors man" by Dapeng. There are short plays with vertical screens, such as "Life has laid hands on me", which is popular with Yoko, and the recently popular funny short play "Psychic Princess". (Author Gong Weifeng)

The article suspects that Jet Li has not stepped out of "autism" and exposed his nephew’s medical history.


Creative group photo

[Click to watch the exclusive video]

Jet Li abandoned martial arts and went from writing to acting in Ocean Paradise. It was too deep for autistic children to enter the play.

        Movie network news(Photo/Qian Jiayi/Xie Yawei) A father and his autistic son were sitting on a small wooden boat floating on the sea. They tied their feet to the rope connected to the boat and jumped into the sea together. This is the first episode of the movie Ocean Paradise. In this film, which focuses on autistic children, Jet Li "abandons martial arts and follows literature" for the first time, playing an unfortunate and brave father, and the article challenges the role of autistic children. At the media meeting held on May 5th, the article’s eyes were a little dull, and it seemed that it had not completely pulled away from the role. When Jet Li talked about the original intention of filming this film, he shared with media reporters his own nephew’s experience of autism.


Jet Li


essay

The article plays the role of "autistic child" and goes into too deep a problem to pull away from the role.

        In the film, the article challenged the role of "autistic children" and did a lot of homework in advance. "Before shooting, I went to experience life, stayed with those children with autism and observed them. I once said that if I just imitated them and couldn’t really integrate into this role, I wouldn’t act." His "Dafu" has a symbolic gesture, and his left hand is always raised to wave to others. This detail is also specially designed in the article. "I have observed those children with autism, and everyone has some symbolic gestures. This is their expression, and we normal people can’t understand the meaning." For Dafu’s swimming and diving talent, the article also made great efforts, from a "landlubber" to a "swimmer".

        From the exposed trailer, it is not difficult to see that the "autistic child" played by the article has dull eyes and always likes to giggle foolishly, and the role is vividly portrayed by him. For the article with excellent acting skills, it may be because he is too deeply involved, and the state in real life seems to be still not completely detached from the role, especially his eyes still look dull. However, he himself does not think so. "I am out of the role, and this conference is to advocate everyone to pay attention to myself."

Jet Li exposed his family’s medical history and was dissatisfied with the article playing "son"

        Jet Li and his One Foundation have sponsored countless people who need help. This time, they chose to make a film focusing on "autistic children". In addition to being enthusiastic about public welfare, there is also a very personal reason. "Just four or five years ago, after my sister’s child was criticized by the teacher at school, he was stimulated and shut himself in his room without communicating with anyone. This is the performance of autism. After nine months, through the patient guidance and careful care of his relatives, he Recalling the past, Jet Li said with emotion that he wanted to tell everyone through this film that "autistic children" really needed the care of people around them, and he admired the courage and strength of their parents.

        When talking about the original "Dafu" candidate, Jet Li said frankly that the director recommended the article to him, and he immediately rejected it. "At that time, I thought he was very unsuitable, so I asked them to look for it again. As a result, a total of eight people came for an interview. After reading it, the article was the best one among them, and finally I decided to use him." At the scene, I took a bite of "Jie Dad" and laughed happily when I heard Jet Li’s praise. Now he has become a volunteer in "Dad" and "One Foundation" and joined the ranks of charity.


Kwai Lun Mei


Zhu Yuanyuan

Kwai Lun Mei’s film "Love Action for Autistic Children" was launched without revealing his true face.

        Kwai Lun Mei plays a clown in a circus in the film. Almost every time she appears, she wears a clown costume, and her face is painted with funny clown makeup. She can’t see her true colors at all. "The role I play is an orphan. When I meet ‘ Dafu ’ , she felt that two people are connected by the same fate, in order to make ‘ Dafu ’ Happy, she often tells him stories and communicates in this way. " Kwai Lun Mei said that after acting in this film, she realized that for those children with autism, although they don’t want to communicate with the people around them, they can feel it if you give them a look and a hug.

        Ding Ziyin, an autistic patient, was also invited to the event that day. Now she is 16 years old. She was diagnosed with autism at the age of 5, but she has made remarkable achievements in piano. She played two pieces in a row, although her skills were not exquisite enough, she won the warmest applause. Through the day’s press conference, the film’s main creator officially launched the love relay activity of caring for posters and graffiti in four major cities for autistic children — — "All my life, start and go together". At that time, the activities will be held in Beijing, Qingdao, Dalian and Shanghai. Autistic children in each city will personally paint a public welfare poster of "Ocean Paradise" and finally display it in Shanghai, the love terminal. Jet Li said that the moral of this activity is that these children will never be lonely, and someone will always give them and their families love and help, and accompany them to go on.

More wonderful pictures on the next page

That’s awesome! Where is the "respect" of the million-dollar luxury flagship against Maibakh?

In this issue, we will officially bring you the first model of "MAEXTRO Zunjie" brand that Huawei cooperates with Jianghuai. Jianghuai, as the fourth brand under Huawei’s smart car selection cooperation model, is also the last "boundary" in the "four boundaries" we often talk about. Let’s see what big tricks they are holding back. I believe that some friends have also read the notices we sent before and all kinds of news circulating on the Internet. This time, we still use the imaginary map to reveal the new car for everyone in advance. However, before, many friends commented that they didn’t understand the new car at all, and even didn’t read the spy photos. This time, we will introduce this new car to you from the overall shape, details and brand Logo of the vehicle in combination with the spy photos and all kinds of known information. Let’s take a look and see where the respect is.

First of all, I have to admire it. The brand’s secrecy work is really good. There are many spy photos about new cars on the Internet, but they are basically disguised, which belongs to such a situation that the meat is buried in the rice. But the problem is not big, still can find some clues. Let’s first introduce the basic situation of this new car to you according to the existing information. Let’s talk about the positioning of vehicles first. JAC has built two new pure electric energy platforms, "DE" and "X6". DE platform is mainly to meet the needs of domestic economic and improved market, and its products cover medium-sized cars, medium-sized and large-sized cars, compact SUVs and medium-sized SUVs.

The X6 platform covers B-class to D+ class, including cars, SUVs, MPVs, crossover vehicles and sports vehicles. The platform will be empowered by Huawei’s intelligent technology and actively seize the domestic high-end market. X6 platform is also the platform adopted by the first model of Zunjie. When it comes to the high-end market, to what extent is the specific high-end market? First, it is the million-level price. Secondly, it aims at the flagship model of BBA, Mercedes-Benz S-Class/Maibakh S-Class, BMW 7 Series, Audi A8 Horch Founder Edition and so on. To sum up briefly, China brand’s million-class new energy vehicle is a luxury business car.

Since we are cooperating with Huawei, what are the surprises in terms of intelligence and assisted driving? Previously, General Manager Yu of Yu Chengdong also said that Huawei will launch ADS 4.0 intelligent driving system in 2025 to realize L3-level assisted driving at commercial high speed and pilot L3-level assisted driving in urban areas. We predict that new cars in Zunjie will be equipped with this system. However, it is still unknown what other black technologies are available for the new car.

After everyone knows the basic situation of the vehicle, let’s take a look at the appearance of the new car. Although the front face of the vehicle is now covered with camouflage in spy photos, it can feel the overall gas field and dignified style. From the spy photos, it can be felt that the prominent modeling characteristics of the front face of the vehicle are very obvious, and the lights on both sides are vertically arranged. The shape of the lower enclosure of the vehicle is also relatively geometric, without too many shape changes, and the diamond grille shape is in the middle. Earlier, it was reported that the new car would adopt an extended-range power system, which would explain why the vehicle was surrounded by a grille shape.

In the headlight group, we found that the shapes in different spy photos are different. The first one is a large rectangular light group from top to bottom, and the other one is smaller in size and has a chamfered shape, similar to a trapezoid. Is it possible that the new car has two front faces? One prefers sports style and the other takes the luxury business route? This possibility is not ruled out, but we have also tried two shapes, and think that the large-size rectangular light group is more in line with vehicle positioning and makes the front face more full of gas. Compared with more complicated sculpting, bold and direct modeling can bring more impactful visual effects and stronger recognition. We can see this in BBA’s flagship models, including Rolls-Royce, Bentley and other modeling languages.

Next, let’s take a look at what the front face of the imaginary vehicle looks like based on the analysis of spy photos. First of all, it is the iconic protruding shape, and it has a certain distance from the parting line of the hood, which makes the visual impact of the front of the car stronger. Below the protrusion, we made an inward turning shape, and further down, the plane shape showed a certain outward expansion trend. At the bottom is the diamond grille we mentioned before, and the overall outline is trapezoidal.

Speaking of this, you may have some doubts. In spy photos, it seems that the front face should be a whole prominent square closed shape. How did you do an adduction? Well, we also refer to the concept car shape released by JAC before, and the shape inspiration of the front face is also taken from it. I don’t know if you understand, but in fact, many times, car companies will use some "eye-catching methods" in the vehicle camouflage stage, such as raising the height, padding a part of the shape and so on. Including we also saw that there was an imaginary picture about the realm on the Internet before, that is, the whole square shape was adopted. What do we think? Since it’s an imaginary map, let’s do something different and provide a new reference direction for everyone.

Xiangjie S9

Let’s continue to talk about the headlights and other details. On both sides, there are large rectangular light groups to support the upper and lower parts of the front of the car. The internal light source of the headlight adopts grouped geometric modeling, and we also learn from the Xinghe headlight of the enjoyment world S9, and adopt the bright star diamond technology, just like the Xinghe. Connecting the lamp groups on both sides is a penetrating daytime running lamp that fits the shape of the front of the car. This combination outlines a square and dignified front face shape.

At the same time, this time we also added a more interesting design. We adopted a vertical Logo above the front of the car. The overall shape is a bit like a small shield, but the interior is made of three-dimensional diamond cutting shape to enhance the overall exquisiteness. Of course, this Logo is not imaginary, but found in the Trademark Office of China National Intellectual Property Administration. We can see that the applicant’s name is Anhui Jianghuai Automobile and the application date is March 2024. Therefore, I personally think that as a million-level luxury model, whether it is brand recognition or vehicle positioning, there is nothing wrong with putting a standard. There are many such examples in luxury models, and even become the iconic element of the brand. You can try it.

Let’s look at the side of the car body. Since it is a D-class model, first of all, the size of the car body must be large enough. In the imaginary picture, the length of the whole car is about 5.4 meters and the wheelbase is about 3.4 meters. Through spy photos, you can feel that the waistline on the side of the whole car is relatively straight, and there may not be too many styling changes. The visual center of gravity of the whole car side is biased towards the rear of the car. Combined with the slipping trend of the roof line, it feels a little "trailing" and is very heavy in visual experience. In addition, at the rear door position, it is currently covered by camouflage. Considering the modeling trend of the rear door edge, it is expected that the new car may not provide triangular windows.

In detail, we can see that there are two kinds of rim styles in spy photos: dense spokes and pie shape. In the imaginary map, we choose the "pie" shaped rim that is often used in luxury models, and the details are basically referred to spy photos. In addition, it can be seen from some spy photos that the new car will be equipped with technologies such as rear wheel steering.

In the imaginary picture, we basically continue the vehicle shape in the spy photos, and the simple and straight waistline is combined with the small slip-back roof line to create the overall heavy rear shape. The plane Logo of "MAEXTRO Zunjie" is added to the triangle window of the rear door, and the shape is the flat style of the Logo, with the English letters of MAEXTRO added in the middle. Similarly, this Logo was also applied by Anhui Jianghuai Automobile in July 2024, and we also saw the Logo on the official account of Zunjie. More chrome-plated decorations are added at the door and the side skirt under the door to further highlight the luxury positioning of the whole vehicle.

In the rear part, let’s look at the spy photos first. The overall shape belongs to the feeling of being full and round in the middle. Except for the details of the taillights on both sides and the license plate frame area below, other places are basically covered by camouflage materials. At the rear of the car, we still continue the simple atmospheric shape of the front of the car and try to reduce the stacking of complex shapes. In the taillight part, we predict that the high probability should be the penetrating taillight, which is also a popular design at present.

Xiangjie S9

For the details of the taillights, we thought about whether we should refer to Enjoy S9. Although the taillights are somewhat similar, we finally decided to change the shape. After all, the positioning of the two cars is different, and as the first model of a brand new brand, recognition is also very important. The lower edge of the taillight is shaped as a complete arc running through the left and right, and the upper shape is approximately "bow", so the overall design is relatively simple. The internal light source of the taillight adopts a thin horizontal bar shape, the upper part is a brake light, and the lower part is a turn signal. At the bottom of the taillights, the Milky Way headlights also use headlights, which use the bright star diamond technology and are like the Milky Way. At the same time, in the middle of the taillights, we also put in a chrome-plated decorative board to further enhance the sense of exquisiteness.

The first model of Zunjie has basically been introduced to you here. After all, there is still too little information for the first model of such a brand-new brand. While fully respecting the spy photos, we should try our best to exert our imagination and present the shape behind the disguise. Of course, the current imaginary map will definitely be different from the real car in some places, and it is impossible to be completely consistent, which also makes us look forward to the appearance of the new car. A few days ago, we saw that Zunjie had boarded the scooter and was ready to send it to Guangzhou, just waiting for the official announcement at the auto show. After the launch of the new car on November 15th, we will also bring you more reports about the new car, so stay tuned. (Photo/car home Vehicle Library Material Operation Team, yaoyu; Text/car home yaoyu)

Tesla Model Y: an electric SUV with both advantages and disadvantages

In today’s electric vehicle market, Tesla Model Y has attracted the attention of many consumers with its unique charm. It has many characteristics, showing the characteristics of an excellent electric vehicle, but there are also some places to be improved.

Model Y provides a rich selection of power versions, and the rear-wheel drive, long-life all-wheel drive and Performance high-performance versions have their own characteristics. The high-performance version is particularly outstanding, with an acceleration of only 3.7 seconds per 100 kilometers. It is a leader among SUVs of the same class, allowing drivers to enjoy a strong sense of pushing back and driving passion. The power of the long battery life version is more than enough in daily use, and it can maintain good power output at high speed.

As a medium-sized SUV, Model Y has a spacious space. After the front seats are adjusted in place, there is plenty of room in the head and legs, and the driver can easily find a comfortable posture. The space in the back row is also spacious, meeting the needs of family travel or multi-passengers, and the passengers in the back row will not feel crowded during long-distance travel. In addition, the storage space is rich, and the trunk is large, which can easily accommodate daily luggage items. The front trunk also has a certain storage capacity, which is convenient for placing uncommon items.

Equipped with large-size central control touch screen, it integrates navigation, entertainment, vehicle control and other functions, with simple and intuitive operation interface and fast response. Through the central control panel, it is convenient to set vehicle parameters and view vehicle status information. Tesla’s Autopilot automatic driving assistance system is a bright spot, which can reduce the driving burden and improve driving safety to a certain extent, and can play a role in highways and urban roads.

Model Y was highly rated in some authoritative vehicle safety agency tests. It adopts a high-strength body structure and is equipped with many active safety functions such as front collision warning, automatic emergency braking and lane departure avoidance, which effectively reduces the probability of collision accidents.

The long-life version has a pure electric cruising range of more than 600 kilometers under CLTC conditions, meeting the needs of daily commuting and long-distance travel. Tesla’s global super charging service network provides convenience for car owners to replenish power at any time.

The suspension system is hard to adjust, and passengers in the car can obviously feel bumps and vibrations when passing through potholes or speed bumps, which affects the ride comfort. The comfort of the seat needs to be improved, and some users report that the package and support of the seat are not ideal, and it is easy to get tired after sitting for a long time.

The interior design is simple. Although the central control screen has a large area and a sense of technology, it lacks a sense of luxury and detailed design. Compared with the luxury models of the same level, the interior of Model Y is simple and even called "blank".

Some common comfort and convenience configurations may need to be optional or not. For example, some models do not have seat ventilation and seat massage functions, which may disappoint users with high configuration requirements.

Occasionally, the car system has minor faults or jams, and the navigation system may have inaccurate route planning and delayed screen display. Although OTA air software can be updated and improved, it still affects the experience.

Generally speaking, Tesla Model Y is an electric SUV with outstanding advantages. If you have high requirements for power performance, intelligent configuration and endurance, and can accept its shortcomings, it is a worthy choice. Today, with the continuous development of electric vehicles, the performance of Model Y provides a unique reference for consumers, and also promotes the continuous innovation and progress of the automobile industry in all aspects.

Finally listed! Titanium 3 hit, with a battery life of 501Km, only 133,800.

On April 16th, the first model of BYD’s Equation Leopard brand "Titanium" series-Titanium 3 was officially launched. The new car has launched a total of five configuration models, and the official guide price is 133,800-193,800 yuan. As a model positioned as a pure electric compact SUV, Titanium 3 adopts a car body, which provides two kinds of power, namely rear drive and four-wheel drive. It comes standard with the high-order intelligent driving scheme of Eye of God C, and also provides a version with intelligent vehicle-mounted UAV system with Lingyuan BYD, which can be described as full of highlights.

The design of Titanium 3 is inspired by the "chariot", which is obviously different from the "Leopard" series. In the front face, it is equipped with a closed black grille, with parallel LED daytime running lights above the headlights on both sides. The lower enclosure adopts a positive trapezoidal design, which integrates the license plate frame and millimeter-wave radar, and also has silver decorative pieces on both sides. The overall shape is very scientific and technological.

On the side of the car body, titanium 3 lines are smooth, and it is full of movement with various shapes of 18-inch or 19-inch rims and red brake calipers. In terms of body size, the length, width and height of the ordinary model are 4605/1900/1720 mm and the wheelbase is 2745 mm; After adding the top cabin, the height of the UAV version increased by 210 mm, reaching 1930 mm, and other data remained unchanged.

At the rear of the car, the taillights and rear surround style of titanium 3 echo the front of the car, and it is equipped with a two-stage spoiler and a rear wiper. The tailgate is designed with a side opening, and the center of the tailgate is also equipped with a backpack storage box with a volume of 28 liters, which is not only practical, but also further enhances the recognition of the vehicle.

In terms of the design style of the interior, the center console of the new car is equipped with a suspended full LCD instrument and a 15.6-inch central control screen (12.8 inches for the Pro version of rear-drive intelligent driving), and also provides a 12-inch HUD head-up display, which is full of technology. The steering wheel adopts the classic four-spoke design of Equation Leopard brand. In addition to the multi-function buttons, there are also driving mode and terrain mode wheels under it, which is convenient to operate.

In terms of seats, titanium 3 adopts a 2+3 five-seat layout, the seats are covered with leather materials, and the body contact position is also perforated. In addition to the entry-level models, the front seats support electric adjustment, ventilation, heating and other functions to provide a comfortable riding experience for drivers and passengers. In addition, the car also provides electric lumbar support, Divare audio, W-HUD head-up display, steering wheel heating and other rich configurations (depending on the vehicle configuration).

In terms of power, Titanium 3 is built on Equation Leopard’s exclusive intelligent EVO platform. It adopts a car body, is equipped with front and rear dual motors, and has a comprehensive output of 310 kW. It can easily cope with both overtaking on urban roads and accelerating at high speed. The car also adopts CTB battery body integration technology, which improves the structural strength and safety of the car body.

In terms of battery life, the cruising range of CLTC for all models of Titanium 3 is 501 kilometers. The battery capacity of the rear drive version is 65.28 kWh, the battery capacity of the four-wheel drive version is 72.96 kWh, and the battery capacity of the drone version is 78.72 kWh. This endurance performance can basically meet the needs of most users for daily commuting and short-distance travel.

Generally speaking, Equation Leopard Titanium 3 has strong competitiveness in the price range of 130,000-190,000 yuan by virtue of its unique design, rich intelligent configuration, strong power and good endurance performance. At the same time, for young people who are pursuing individuality, Equation Leopard can unlock new ways of playing high-tech products, which is worth starting with.

Discussion on the law of newspaper literature and art propaganda in the new period


Research Group of Propaganda Department of Hubei Provincial Committee of CPC


Abstract: Newspaper literature and art propaganda is an important part of the party’s news propaganda work. Newspaper literature and art propaganda in the new era serves the overall situation of reform and opening-up, dares to explore, constantly develops and keeps pace with the times, and has made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are not only a reflection of the people’s ideology, but also a spiritual force that affects the people’s ideology. At present, profound changes have taken place in the ideological and cultural fields. Developing advanced socialist culture is an urgent requirement for promoting the coordinated development of socialist material civilization, political civilization and spiritual civilization and building a harmonious socialist society. The purpose of studying and analyzing the laws of newspaper literature and art propaganda is to actively and effectively guide literature and art propaganda public opinion, form and develop positive and healthy mainstream public opinion in the whole society, keenly grasp the trends of literature and art propaganda, improve the pertinence and effectiveness of newspaper literature and art propaganda, and make due contributions to accelerating the pace of building a well-off society in an all-round way and creating a good ideological and public opinion environment.


    Changes of Newspaper Literary Propaganda in the New Period


Examining the historical evolution of newspaper literature and art propaganda in the new period for more than 20 years and discussing its advantages and disadvantages will help us grasp the laws of newspaper literature and art propaganda, guide the mainstream consciousness of newspaper literature and art propaganda in the future and improve the level of newspaper literature and art propaganda.


1. Serving the overall political situation: creating an atmosphere for ideological emancipation in the literary and art circles


Literature and art in the new period are marked by the downfall of the Gang of Four. The literary and art circles, like other fields, are in a historical stage of bringing order out of chaos and cleaning up the roots. Literature and art, both in creation and theory, have distinct criticism and reflection. The newspaper literature and art propaganda in this period was keen and full of passion, which effectively cooperated with the ideological emancipation movement in the literary and art circles.


Shortly after the end of the "Cultural Revolution", newspapers all over the country published a large number of reports and articles, criticizing the "conspiracy literature and art" of the Gang of Four and exposing its counter-revolutionary acts and counter-revolutionary lines of usurping the party and seizing power. Criticizing the theory of "black line dictatorship of literature and art" and denouncing extremely "left" cultural absolutism have rehabilitated many wronged writers and their works. The Gang of Four has always been used to using literature and art as a tool to carry out counter-revolutionary activities, and the literary and art circles have become the hardest hit areas. Therefore, the newspaper literature and art propaganda at this stage has played an important political role in the national struggle to expose and criticize the Gang of Four.


The great discussion on the standard of truth in 1978 opened the prelude to the ideological emancipation movement in the new period. During the discussion on the standard of truth in the literary and art circles, the newspaper published a large number of reports and articles that combined literary creation and literary theory work practice to publicize the standard of truth, reflected on the historical and ideological roots of the Gang of Four’s promotion of cultural absolutism, summed up the historical lessons of the literary and art circles, and clarified the theoretical right and wrong. In December 1978, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China made a major decision to shift the focus of the Party’s work to socialist modernization, clarified the policy of reform and opening up, and pointed out the direction for the development of literature and art in the new period and the propaganda of literature and art in newspapers.


In October, 1979, the Fourth National Literary Congress was held in Beijing. On behalf of the Party and the government, Deng Xiaoping declared in his "Congratulation": "The Party’s leadership over literary and artistic work is not to give orders, nor to require literature and art to be subordinate to temporary, concrete and direct political tasks, but to help literary and artistic workers obtain conditions to continuously prosper their literary and artistic undertakings, improve their literary and artistic level, and create outstanding literary and artistic works and performing arts achievements worthy of our great people and great times." Since then, he further pointed out in his speech "Current Situation and Tasks": We "will not continue to mention the slogan that literature and art are subordinate to politics, because this slogan can easily become the theoretical basis for arbitrary interference in literature and art. Long-term practice has proved that it will do more harm than good to the development of literature and art. However, this certainly does not mean that literature and art can be divorced from politics. Literature and art cannot be divorced from politics. " In July 1980, People’s Daily published an editorial "Literature and Art Serve the People and Socialism". The Fourth National Literary Congress and the editorial of People’s Daily established the "two-for-one" direction of "literature and art serve the people and socialism" and the "hundred flowers blossom and a hundred schools of thought contend" policy as the basic direction and policy of the party’s literature and art. The direction of "two for one" and the policy of "letting a hundred flowers blossom" are naturally the guiding principles followed by newspaper literature and art propaganda in the new period.


While the literary and art circles are bringing order out of political thoughts and theories, writers and artists, with keen sense and artistic courage, begin to break the ideological shackles and theoretical dogmas that have bound artistic creation for decades, hold high the banner of realism and reflect the changes of the times and the aspirations of the people. During this period, the newspaper’s literary propaganda actively paid attention to the present situation of literary creation, reflected the new face of literary creation, commented on the new achievements of literary creation, and participated in the literary debate. In the debate about scar literature, newspapers published some representative articles on both sides of the debate, which is the embodiment of the "policy of letting a hundred flowers blossom" in literature and art propaganda in newspapers. It is worth mentioning that Lu Xinhua’s short story "Scar", a representative work of "Scar Literature", was published in Wen Wei Po (Shanghai, August 11, 1978), showing the importance of newspaper supplements in literary and artistic creation in the new period.


Second, return to the standard: drum and shout for the prosperity of literature and art


Newspaper literary propaganda has the functions of publicizing the party’s literary principles and policies, transmitting literary information, and expressing people’s suggestions and opinions on literary creation. Its center and emphasis will inevitably be adjusted and shifted with the shift of the party’s work center and the adjustment of the party’s literary policy. In the early years of the development of literature and art in the new era, the propaganda of newspaper literature and art has a strong political color and played a unique political role in exposing and criticizing the crimes and harmfulness of the Gang of Four’s conspiracy in literature and art, and propagating and promoting the ideological emancipation movement in the literary and art circles. After the Third Plenary Session of the Eleventh Central Committee, the party’s work center gradually shifted to economic construction. After the Fourth National Literary Congress, the Party abandoned the slogan that "literature and art are subordinate to politics", constantly improved the Party’s leadership over literature and art, respected the laws of literary and artistic creation, created a relaxed environment and a harmonious atmosphere for literary and artistic creation, and literary and artistic creation gradually prospered. Since then, the focus of newspaper literature and art propaganda has turned to the normal track of propaganda and promoting the prosperity of literature and art.


After the baptism of ideological emancipation, literary and artistic creation in the new era has gradually moved towards an open and diversified prosperity pattern on the basis of returning to realistic creative methods. Writers and artists have updated their literary concepts by learning from the May 4th new literary tradition and western modern literary concepts. New expression techniques and techniques have been applied, the subject areas of literature and art have been expanded, and many new literary and artistic creation trends have been formed. During this period, the newspaper’s literature and art propaganda closely followed the increasingly active and prosperous status quo of literature and art creation, and published a large number of pages about literature and art news, interviews with people and literary criticism, which contributed to the prosperity of literature and art in the new period and left a rich and complete record of the prosperity of literature and art at this stage. But at the same time, it can be seen that in the face of many-hued’s complicated new literary images, newspaper literary propaganda, as a public opinion, generally praised and affirmed the traditional creative style and traditional way of thinking, but maintained a cautious and vigilant attitude and even criticized the works and figures with innovative consciousness, especially drawing lessons from western art.


In the late 1980s, the pattern of commodity economy was gradually formed in China. In the 1990s, the socialist market economy developed rapidly, and the mass consumption culture basically developed and formed, which became people’s main cultural needs and basically formed a set of industrial operation modes. With the "economic construction as the center", the publicity of newspapers’ literature and art is generally weaker than that of the previous period, and the number of important pages of literature and art reports is reduced, and the literature and art supplement is shrinking. At the same time, in order to adapt to the new social environment and the changes in readers’ interests, newspaper literary propaganda is constantly changing its concepts, innovating and perfecting its propaganda methods and techniques. Pay more attention to the public’s cultural consumption interest and demand in news reports, and the remarkable change in supplements is to enhance interest, practicality and life. Many newspapers have created various "star periodicals" and "weekend editions" in addition to the traditional literary supplements. The literary supplements that have survived are mainly essays that are close to readers’ daily life and full of life interest. In the pattern of mass consumption culture in the 1990s, the importance of newspaper literature and art has been highlighted, which has had an important impact on literary creation and criticism. The most obvious manifestations are the rise and persistence of the craze for prose essays and the attention paid to "media comments" (that is, the comments on writers and works formed by newspapers through news reports and published comments). Prose is the most popular literary genre among readers in the 1990s. The prosperity of prose creation and the formation of prose fever are important literary phenomena in the 1990s. The innovation and adjustment of the above newspaper supplements obviously played a decisive role in the emergence of this literary phenomenon. In the 1980s,The general readers’ understanding of literary and artistic works mainly depends on the opinions of critics, but in the 1990s, with the absence of (professional) comments and the aphasia of critics, readers’ understanding of writers and works depends on "media comments", and at the same time, more and more writers and artists use media propaganda to increase their market influence.


With the deepening of reform and opening up, the press and publication, film and television broadcasting, literary performance market, books and periodicals market and mass cultural activities have gradually become active and prosperous since the mid-1980s, and the government’s cultural system and literary and artistic system reform have gradually begun, and the newspaper’s literary and artistic propaganda has continuously expanded the new field of propaganda, so that the scope of newspaper’s literary and artistic propaganda covers all fields and levels of social culture and literary life.


In the open and pluralistic cultural and literary pattern of the 1990s, the newspaper’s literary and artistic propaganda adheres to the correct public opinion orientation, carries forward the main theme, advocates diversity, publicizes literary and artistic creation that goes deep into life, reality, the masses, reflects the requirements of the times and people’s voices, inherits the excellent national cultural tradition, has innovative character and the power to inspire people’s high spirits and optimism, and represents the direction of advanced culture, which has effectively promoted the healthy prosperity of literary and artistic undertakings.


Characteristics of current newspaper literary reports


Prosperity of literature and art is the need of the people and the needs of the times. The fundamental purpose of developing and prospering literature and art is to meet the people’s growing spiritual and cultural needs and promote people’s all-round development. Newspaper literature and art propaganda not only pays attention to socialist cultural construction, but also is an important content of socialist cultural construction. Therefore, literary propaganda and reporting must firmly grasp the direction of advanced culture, adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, adhere to the policy of unity, stability, encouragement and positive publicity, sing the main theme of the times, actively advocate advanced culture, strive to transform cultural lag, and resolutely resist decadent culture, thus promoting the coordinated development of material civilization, spiritual civilization and political civilization.


Literary and artistic reports should be "smooth and silent", and by creating a healthy cultural environment, they will constantly enrich the cultural life of the people and improve their spiritual realm in a subtle way.


First, the opening characteristics of literary reports


At present, with the cultural construction being mentioned in such an important position, literary and artistic reports are no longer just the "supporting role" of newspapers as before, but are paid more and more attention. With the increase of newspaper capacity, the major central newspapers, provincial party committee organ newspapers, metropolitan newspapers, etc. have obviously increased the weight of cultural reports while focusing on economic construction. Of the more than 140 evening newspapers in China, the vast majority have "cultural news" pages.


In recent years, the importance of cultural construction and cultural function has been increasingly highlighted, and culture has penetrated into all aspects of economic and social life. All walks of life have more and more deeply realized the important position and role of culture in economic and social development, and the society has set off an upsurge of accelerating the development of cultural undertakings and cultural industries. The development of media, publishing, online culture, performance and entertainment industries has ushered in good opportunities for development. On the other hand, in the process of building a well-off society in an all-round way, the market economy provides a broad space for the development of literature and art: as recipients, the people’s spiritual and cultural needs are growing day by day, and their cultural consumption concepts and methods lead the direction of literary and artistic production; A variety of forces have entered the cultural field, and the diversification of creative subjects and input subjects, as well as the intervention of cultural operators, have injected great vitality into literary and artistic production, making literature and art truly present a situation of blooming. At the same time, with the progress of the times and society, new trends of thought and new ideas are coming one after another. The development of contemporary high-tech has also had a far-reaching impact on cultural construction. Many new scientific and technological elements have entered the field of literature and art, and the traditional literary form is undergoing tremendous changes. The unprecedented diversity of literary and artistic forms, the continuous updating of literary and artistic production methods and the widening of cultural horizons have made the field of newspaper literary and artistic propaganda unprecedented rich and broad.


The vision of literary and artistic propaganda in this period is more open than ever before. The convenience and modernization of information communication provide unprecedented conditions for this openness, and literary information that occurs anywhere in the world may be published in newspapers in time. The Internet has made a qualitative change in the way of cultural communication, that is, it has broken through the limitations of time and space, and also broken the barriers between nations and races, and has become the most direct source of information for newspapers’ literature and art outside the territory. This reflects the idea of domestic opening to the outside world and the attitude of trying to catch up with the world literary trend, but on the other hand, we can also see the influence or aggression of the world’s powerful culture. This is the companion of global integration in the cultural field.


Second, the regional characteristics of literary reports


The openness of literary propaganda also determines the selectivity that literary propaganda must have. In the face of massive literary and artistic information, the limited capacity of a newspaper determines that it must choose and give up. Regionalization has become the most possible and reliable way for general newspapers to choose literary and artistic propaganda. The so-called regionalization means that newspapers choose the most acceptable literary information to publish according to the geographical distribution of audiences and the local characteristics of literature and art itself.


Localization is determined by the localization of the newspaper itself. Any newspaper audience is a reader in a certain area. Literature and art in this region have many commonalities and cultural homogeneity, so the audience influenced by this homogeneous culture certainly has some common consistency in literary creation and appreciation, such as local operas, which can best explain the regional characteristics of literature and art. Newspaper literature and art propaganda will naturally focus on local literature and art, so Beijing local newspapers focus on "Beijing-style literature and art", Guangdong newspapers focus on "Lingnan culture" and Hubei newspapers focus on "Jingchu culture".


Localization is localization. Localization is the inevitable requirement of "three closeness" in newspaper literature and art propaganda, which is close to people’s life and popular with them, and is also the emotional need of local people. The colorful literary and artistic life of the local area has become the protagonist of the newspaper’s literary and artistic propaganda, which can better inspire the people to enhance their national pride as local people and encourage them to participate in the creation and enjoyment of local literature and art. In the process of global integration, how to maintain cultural diversity is something that newspapers must think about in their literary and artistic propaganda. It is the unshirkable responsibility of newspapers to publicize local literature and art, and it is also to maintain the colorful diversity of Chinese culture.


The coexistence of openness and regionality in literary and artistic propaganda is actually the blending of culture itself and the publicity of cultural individuality. This is not the melting of one culture into another, which leads to the disappearance of one culture or another, or weakens the local culture; On the contrary, it is in this blending that the local culture is more robust and vibrant by absorbing the beneficial contents of foreign cultures. The development of China culture fully proves this point. In the process of absorbing foreign cultures, China culture has not been replaced by foreign cultures, but has become deeply rooted and created a new and more dynamic China culture. The most fundamental purpose of newspaper literature and art propaganda is also here.


Third, innovation has become the basic pursuit of literary reports.


The law of history shows that any period of active cultural innovation must be a period of great cultural development and economic and social prosperity, while China’s backwardness in history is a period of closed mind and stagnant innovation. With the deepening of reform, opening up and modernization, innovation is the most real and profound driving force for cultural development in the process of establishing a socialist market economic system. In the report of the 16th National Congress of the Communist Party of China, Comrade Jiang Zemin once again emphasized cultural innovation, pointing out that we must focus on the forefront of world scientific and cultural development, actively carry out cultural innovation, and constantly enhance the attraction and appeal of Socialism with Chinese characteristics culture. Therefore, it is not surprising that innovation is the focus of attention and performance in newspaper literary propaganda in the new period.


Generally speaking, although there are differences in expression techniques, language forms and styles, newspapers always capture, speculate and guide new concepts and phenomena in the development of cultural undertakings and cultural industries with a keen sense of smell.


Concept innovation. In the past, we only paid attention to the ideological attribute of culture, but we didn’t know enough about the industrial attribute of business culture, which became the main ideological obstacle to the development of culture. Now, this traditional concept is being broken through, giving literary reports a different perspective from the past.


Institutional innovation. In order to connect with the socialist market economy system and meet the opportunities and challenges after China’s entry into WTO, it has become an urgent task for cultural development to reform the management system and innovate the operating mechanism. How to straighten out the relationship between the government and cultural units? How do public cultural units realize the transformation from "nurturing people" to "nurturing things"? How do business cultural units cultivate market subjects, face the market and enhance their vitality? At present, the wave of cultural system reform is overwhelming, affecting all fields of culture and producing a series of new things and phenomena, which have become fresh materials for literary and artistic reports.


Innovation in content, form and means. With the increasing level of material life and spiritual and cultural life in today’s society, the types of culture and art have greatly increased, showing a new look of vigorous development. At the same time, the combination of cultural development and scientific and technological progress has sprouted new vitality. For example, high-tech industries such as direct broadcast satellite, terrestrial digital TV, high-definition TV and streaming media appear in the radio, film and television industry; The digitalization and networking of editing, publishing, printing and distribution of modern publishing industry have changed the traditional format, and so on. Innovation has become an inexhaustible "news treasure house" for newspaper literature and art propaganda.


Fourth, the entertainment characteristics of literary reports


Entertainment tendency is another distinctive feature of current literary reports. This trend even gradually spread from citizen newspapers to the mainstream media which used to be famous for its authority and seriousness.


The performance of entertainment tendency is that many newspapers have increased the coverage ratio of interesting stories, daily events and even "lace news" of celebrities in the literary and art circles; In the layout, let the masters of Chinese studies, literary giants or famous artists and Hollywood, Hong Kong and Taiwan stars complement each other; Try to "soften" serious news from the reporting form and performance skills, such as emphasizing story and plot, and strengthening the emotional or suspenseful factors of news events.


On the one hand, the entertainment of literary reports is due to the increasingly obvious entertainment characteristics of literary activities themselves; On the other hand, literary and art newspapers are also in it.


This tendency has its positive side. To some extent, it helps to highlight the different characteristics of literary and artistic reports from other reports, and is closer to life and the masses. The richness of culture and art itself makes the coverage of literary reports very deep and wide, and it is rich in knowledge, interest and aesthetics, which can not only meet readers’ demand for information, but also bring them different levels of aesthetic enjoyment. Moderately entertaining news reports, adding human factors, can narrow the distance with the audience and better play a subtle role.


The tendency of entertainment sometimes reflects a humanistic concern for life. In the past, some literary reports were mainly ideological and educational, but now they pay more attention to the aesthetic needs of audiences at different levels, and report literary figures, literary events and literary phenomena from the perspective of fun and entertainment. For example, many times in newspapers, the image of celebrities is no longer high and out of reach, but extends the brush strokes to their inner world and emotional life, showing full and true three-dimensional characters. In the past, archaeological reports on cultural relics were very professional, and now they are becoming popular and interesting, satisfying the curiosity of citizens and their desire to explore human history and culture.


This entertainment tendency of literary reports reduces the functions of literature and art in cultivating sentiment and purifying the soul, and dilutes the style difference between elegant literature and popular literature. At present, some citizen newspapers are not interested in regular and healthy literary news, but when they encounter the gossip or privacy of stars, they will make full use of it, which will cause "idolize fever" among readers intentionally or unintentionally, and even the wind of money worship and hedonism. Some newspapers have generously provided pages for promoting western culture, but they are indifferent to excellent national culture and art, making literary and artistic reports unconsciously become promoters and advocates of western values, lifestyles and behaviors. If you blindly cater to the tastes of some audiences, it will not only lead to low-level tastes, kitsch and other phenomena from time to time, but also may lead to exaggeration, news distortion and other consequences.


In order to prevent these bad signs, newspaper literature and art reports should always adhere to the correct propaganda orientation, not only achieve "three closeness", but also express the literature and art news loved by the people in a vivid, flexible and interesting form, and also be popular but not vulgar, and actively guide the audience to establish a healthy and correct aesthetic taste while meeting their entertainment needs.


The present situation of literary supplement


Supplement is an important position for newspaper literature and art propaganda. The supplement of China newspaper has a history of more than 100 years. As a unique variety of China newspapers, the supplement shows its strong vitality.


Looking back on the history of supplements for more than 100 years, from the publication of Zilin Shanghai Newspaper Leisure Newspaper in 1897 to the end of the Cultural Revolution, the contents of newspaper supplements have naturally changed with the changes of the times, but only in its form, but there has not been much change.


In the next twenty years, the content and form of newspaper supplements have changed greatly, so that the definition of "supplement" has been debated at almost every academic seminar of supplement. The various supplements appearing in more than 5,000 kinds of newspapers are far from being summarized by our traditional concept of supplements.


Aside from the debate on concepts, we can see a basic phenomenon, that is, no matter how its content and form change, supplements still occupy a place in every newspaper. In this sense, the great changes in supplements after the Cultural Revolution are a subject worthy of study.


First, the literary supplement is an indispensable part of the newspaper’s literary propaganda.


The original supplements can be said to be literary supplements, because the supplements at that time were places where literati spread chess, piano, calligraphy and painting. The literary supplement mentioned today refers to supplements related to literature and culture, which is different from other supplements and special issues in newspapers, such as theoretical weekly and automobile weekly. Literary supplement is not only the ancestor of supplement, but also the authenticity of supplement. Even when it comes to supplements, people often think of literary supplements.


In the History of China Literature and Art Supplement, Feng He said: "The unique social function of the supplement is indeed its enduring internal driving force. Without this driving force, even if there is a bud, it will not grow fast, or at most it will become a real tail. "


So what is the "unique social function" of the supplement now? This is the inheritance of advanced culture. From another point of view, the spread of advanced culture needs the unique role of literary supplements.


Supplement is relative to the main issue, but generally speaking, the two complement each other, promote each other and are two wings of each other, which can be described as a perfect combination of pearls and milk. Even from the perspective of news dissemination, although the supplement seldom undertakes the task of "reporting the recent facts", it can continue the news facts, expand the news content, deepen the news connotation and analyze the news background through in-depth features, scanning, perspective, comments and other forms, which are difficult for the news edition to bear and carry. In addition, the newspaper supplement has the unique quality of keeping pace with the times, colorful regional characteristics, rich knowledge, thoughtful service, rich artistry, healthy entertainment and elegant interest, which condenses into the attraction and appeal of "moistening things quietly". In particular, the newspaper supplement follows the principle of "close to reality, close to the masses and close to life", permeates social life extensively, participates in, evaluates and guides social hot spots and difficulties in time, and pays close attention to the people’s food, clothing, housing, transportation and even "rice, oil, salt, vinegar, tea, calligraphy, piano, chess and poetry" and the emotional world, which has created her advantages of being able to read, read, endure and read.


The competition of newspapers is becoming more and more fierce, but the information is becoming more and more transparent and convenient to spread, which makes it more and more difficult to report new literary news information, and most of them are similar; The characteristics of literary supplement determine that it has a vast world of innovation. The phenomenon that the supplements of more than 5,000 newspapers in China are similar to each other is rare. Every newspaper strives to create the originality of supplements, making it an important means to create the uniqueness of newspapers. Well-known supplements such as Dadi and International Supplement of People’s Daily, Pen Club of Wen Wei Po and Flower Land of Yangcheng Evening News have all become important "identification codes" of their parent newspapers.


Second, the characteristics of newspaper literary supplements in the new period


1. Super-stable "Boss Newspaper" supplement.


Since the Yan ‘an period, communist party has successively created a number of newspapers, which have gradually grown and matured, and built a contemporary news pattern in China. So far, they are the mainstream newspapers in China. The supplements developed by these "old newspapers" have been familiar to readers for decades.


The supplement of "Boss Newspaper" can be divided into two levels. The first level is the supplement of old national newspapers, such as The Earth and International Supplement of People’s Daily, Night Cup of Xinmin Evening News, Pen Club of Wen Wei Po, Flower Land of Yangcheng Evening News and Liberation Daily. These supplements have the highest quality and the greatest influence. The mother newspapers of many supplements are regional, but their supplements are national in terms of their readers and authors. The second level is the supplements of the organ newspapers of provincial and municipal party committees, such as Donghu in Hubei Daily, Jianghua in Changjiang Daily, Huashan in Guangxi Daily, Yalu River in Liaoning Daily, etc. These supplements all have high standards, local characteristics and great regional influence.


Of course, after the Cultural Revolution, the contents of the supplements of these long-standing newspapers have changed greatly, but in terms of their forms, they have all maintained a strong stability. The main reasons are: a, the forms of these supplements are quite mature; B, they all put the quality and layout content of the article in the most important position; C, this is also due to the need to keep consistent with the style of the journal.


Most importantly, because these supplements have become a part of the uniqueness of their parent newspaper, they can’t change easily.


2. The supplement of "New Newspaper" seeking novelty and novelty.


More than 20 years of reform and opening up have witnessed the rapid development of journalism in China, which has produced a large number of new newspapers, among which a few have emerged as major newspapers with national influence. Such as Beijing Youth Daily, Southern Weekend, Southern Metropolis Daily and Chutian Metropolis Daily. The supplements of these "new newspapers" have also played an important role in their success.


They have changed greatly from content to form with traditional supplements. The common feature of these "new newspapers" supplements is that they constantly stimulate readers’ reading interest in new forms. Beijing Youth Daily adjusts the layout of its supplement almost every year. At present, there are 16 literary supplements in the newspaper, such as Very Feeling, People Online, Urban Tribe, Green Life, Viewpoint Square, People Detective, and so on. Just the name of its publication gives people a refreshing feeling. The supplement of Southern Weekend appeared in the form of a column, which was obviously influenced by Taiwan, Hong Kong and overseas newspapers. Shen Hongfei opened a column in Southern Weekend for several years, which earned him a lot of popularity.


3. Closeness and readability are enhanced.


Whether it is the "old newspaper" or the "new newspaper", there is a common development thread, that is, the closeness and readability of the supplement are constantly increasing. "Fake big sky" has hardly appeared in the supplement, and the emotion and life of ordinary people have become the protagonist of the supplement. Many essays face social life directly, expose darkness, and dispel doubts, which are well received by readers.


On the other hand, some negative things have appeared in the literary supplement of newspapers. Some supplements hype vulgar lace news such as "privacy" and "gossip" in pursuit of selling points, and the style is not high; Some unilaterally pursue entertainment and ignore artistry; Some supplements blindly expand the edition, which is full of water and lacks famous brand columns and masterpieces.


Third, the reasons for the decline of literary supplements


It is worth noting that literary supplements have been declining in recent twenty years. The decline of literary supplements has become a hot topic in many academic seminars of supplements. Feng He pointedly said in the History of China Literary Supplement: "At present, some newspapers’ cut off’ or’ crowded out’ comprehensive literary periodicals and literary supplements, which is not desirable, and it is also an abandonment of the progressive supplement tradition since the May 4th Movement."


This decline has three manifestations: first, the "territory" of many literary supplements, especially literary supplements, has decreased; Second, compared with the continuous expansion of the news edition and various special editions in recent years, the status of literary supplements in newspapers has shown a downward trend, and the "literary spirit" of newspapers is weakening; Third, the readers and authors of literary supplements are shrinking and aging.


The reason for the decline of literary supplements, we must first see that this is not an isolated phenomenon, but a social phenomenon.


Before the reform and opening up, the social status of literature was once raised to an inappropriate height. We attach too much importance to the social value of writers and literary works, and literary publications are often distributed in hundreds of thousands and millions. A work with personality will attract social discussion. After the reform and opening up, with the establishment of "one center" centered on economy, people’s lives gradually diversified and the status of literature began to decline. This decline, we can understand it as a rational regression.


The decline of literary supplement is the product and part of this "rational return". It is normal that newspapers should also focus on economic work and naturally increase the layout and weight of the economy.


The development of science and technology leads to the development of information. In the past, newspapers were the absolute first media, and the number of newspapers was relatively small. Its great social influence made newspapers the first choice for the first-class cultural people in China to publish their works. With the introduction of television into thousands of households and the rapid rise of the Internet, cultural people have more "choices of expression". This has led to the diversion of writers and readers of newspaper literary supplements, which has had a negative impact on the influence of the newspaper. In this sense, the decline of literary supplements is a manifestation of social progress, and it can even be said that this decline is almost irreversible.


For literary supplements, there is no need to lament this decline. What we should see more is that as long as the paper media exists, the supplement will have its place, because the society will always need literature and art. The key is to cultivate this limited garden carefully and make it blossom brilliantly. This "meticulous farming" method should be: individuality, innovation and high quality.


Problems and Countermeasures in Current Newspaper Literary Propaganda


Every period of newspaper literature and art propaganda has its own characteristics and problems. An objective analysis of the main problems and their causes in the current literary propaganda and an active search for countermeasures to solve the problems will enable us to continue to better grasp the orientation of literary propaganda in the future, represent the direction of advanced culture, and make national scientific popular culture the main theme of newspaper literary propaganda.


First, the main problems


The unprecedented active cultural ecology brought by the open cultural environment. Faced with such an ecological environment, some of our literary and artistic reports are biased, that is, the weakening of national literary and artistic propaganda reports. Under the label of so-called "cultural integration", they worship the western culture, especially American culture, and lack due vigilance against American cultural hegemonism. In the open literary propaganda, all American cultures seem to represent the world literary trend, and there are few reports on other cultural forms.


Under the background of globalization, we must maintain cultural diversity, especially strengthen the propaganda of our excellent culture. This is closely linked to maintaining national independence. The basic feature of culture is nationality, which is the cornerstone of this nation’s foothold in the world’s national forest. National culture is the symbol of national existence. When any culture loses its "nationality", it will cease to exist as an independent culture.


Vulgarization tendency is another problem of current literary propaganda. Murdoch said that if the style of the newspaper was lower, the number of readers would be larger. The media going to the market regard the audience as consumers, even as God, and strive to satisfy them. What’s more, in order to attract readers, some newspapers’ entertainment news do not hesitate to violate professional ethics, catch shadows, hearsay and deliberately create false news, which greatly damages the credibility of the media and causes bad social impact. In fact, these media have misjudged the aesthetic taste of the audience, and the masses are extremely disgusted with this vulgar and even vulgar entertainment news.


In fact, in today’s increasingly prosperous literary and artistic undertakings, there are a large number of literary and artistic news that can be reported and worthy of great efforts to track and study, and literary and artistic news can also be organically combined with interest and thought. This will be of great benefit to guide the healthy development of literature and art and to enhance the people’s artistic appreciation ability and aesthetic taste.


Second, enhance the self-confidence of national culture


The Chinese nation has always been full of cultural self-confidence, although our cultural self-confidence has been worn away in the storms of history. Without cultural self-confidence, there will be no consciousness of cultivating national spirit. The national spirit is the national self-consciousness, which is a lasting fundamental spirit that maintains national unity and survival and runs through the long history of national development. It is an inherent and continuous historical tradition in national culture and a spiritual force that promotes national prosperity and continuous progress. Fundamentally speaking, the national spirit is the national humanistic spirit and cultural spirit.


Culture is pervasive, and dripping water wears away stones. People’s thoughts, hearts, consciousness and spirit are always occupied by a certain culture. The only difference lies in what kind of culture this culture is and to whom it belongs. In the international environment where various thoughts and cultures are stirring each other, once the national culture is weakened, other cultures will take advantage of it. We need to strengthen the self-confidence of national culture in newspaper literature and art propaganda. On the one hand, our national spirit and socialist ideology are being seriously challenged. On the other hand, we must take corresponding cultural security and cultural protection measures in the face of the infiltration of western culture. This is the need to adhere to the direction of China’s advanced culture, to carry forward and cultivate the national spirit, to compete for comprehensive national strength on a global scale, and to build a well-off society in an all-round way and realize socialist modernization.


Only by strengthening the self-confidence of national culture can we keep Chinese culture awake in the process of communication and blending with foreign cultures and make it work for us, so that Chinese culture can constantly gain new motivation in the communication and blending of different cultures, thus making the cultures of all ethnic groups colorful and full of vitality, showing more distinctive cultural diversity and making new contributions to world civilization.


Third, improve the means of literary and artistic propaganda


Literature and art is an aesthetic grasp of objective life, and life is the only source of literature and art. The richness of objective life determines the diversity of literature and art itself. On the other hand, from the perspective of audience studies, our propaganda objects are very different in terms of cultural level, life experience, hobbies and appreciation ability, which objectively requires our newspaper’s literary and artistic propaganda to be diversified in terms of subject matter, variety and form, or style and mood. Therefore, our literature and art propaganda and reporting should be full of flowers and colorful.


But on the other hand, we must have a main theme and a through line in grasping. The main theme requires that all our propaganda content should reflect the national spirit and the times. Without the diversity of the main theme, the whole literary propaganda will become chaotic and even deviate from the correct political direction. The main theme of literary and artistic propaganda is not to limit the scope of material selection for literary and artistic propaganda and reporting, nor to cancel the appreciation and entertainment of literary and artistic propaganda and reporting, and to make all programs a "high-profile door". Theme and diversity are not mutually exclusive and diametrically opposed, but complement each other.


Literary news should pay attention to current affairs reporting, reflect news, broaden the field of literary reporting, comprehensively, fairly, objectively and accurately report the overall dynamics of literary and cultural circles, so that the audience can get relevant information in time; With a brand-new concept and unique perspective, we pay attention to and analyze the events and phenomena in the literary and cultural circles, and guide the audience to correctly understand and understand.


One problem that can’t be ignored in literary news is entertainment. Entertainment is not vulgarization, but includes four factors: suspense, humor, passion and surprise. What we have suffered once is that we pursue elitism too much and ignore the needs of the public. If the most popular readers are blocked from our reports, then our reports and even newspapers will be blocked by readers. On the premise of grasping the main theme, we must attach importance to enriching people’s spiritual life and satisfying people’s requirements for enjoying entertainment. We must advocate healthy and progressive cultural entertainment and noble artistic taste, and we must never simply talk about entertainment and ignore ideology and tendency. For foreign countries,


The literary and artistic programs of Hong Kong and Taiwan must not be blindly praised, not only for their artistry and freshness, but also for their selection according to the principle of putting social effects first. Give necessary guidance and inspiration to the appreciation and entertainment of the masses.


Fourth, improve the quality of the literary and art propaganda team


Our news propaganda includes literary and artistic propaganda, which conveys the voice of the party and the government, reflects the will and demands of the people and represents the fundamental interests of the people. It is the responsibility of every journalist to publicize scientific theory, spread advanced culture, shape a beautiful mind, advocate scientific spirit and promote social integrity in our reports. Hold high the great banner of Deng Xiaoping Theory, thoroughly publicize and implement Theory of Three Represents, firmly and consciously keep in line with the CPC Central Committee with Comrade Hu Jintao as the general secretary, closely focus on economic construction, serve the overall situation of the whole party and the whole country, thoroughly publicize the party’s basic theory, line, program and experience, safeguard the overall situation of stability and unity, inspire and mobilize the whole party and the people of all ethnic groups throughout the country to keep pace with the times, blaze new trails, and create a new situation in the cause of building Socialism with Chinese characteristics with a promising spirit. This is what we should always do in the news propaganda work.


News and public opinion work is the work of the future and destiny of the party and the country. The correct orientation of public opinion is the blessing of the party and the people; The wrong direction of public opinion is a disaster for the party and the people. To firmly grasp the correct direction of public opinion, we must implement the principle of unity, stability, encouragement and positive publicity, vigorously reflect the bright, positive and healthy things in social development, and always adhere to the correct guidance of public opinion. Literary and artistic reports should also help and not add chaos.


During the period of social transformation, various literary and artistic trends of thought emerge, and it is easy to produce hot spots. Literary and artistic reports should be well guided by hot spots. News focuses on hot spots and hot spots produce effects, which conforms to the inherent law of news propaganda. The problem is how to guide the hot spots correctly. Treat hot spots with political firmness, clear-headed, correct analysis and proper guidance. What should be hot should be hot, what should be stable should be stable, what should be cold should be cooled down, and what should not be hot should not be heated up. Which should be hot, which should be stable and which should be cold should not be determined by whether there is a sensational effect, but should be determined from the overall situation of the work of the party and the government and the fundamental interests of the broad masses of the people, and never from the interests of small groups or personal feelings. The key work of the party and the government and the major reporting tasks deployed in a unified way should be heated up purposefully, forming a strong public opinion and producing propaganda effects; You can’t speculate and render at will. It is necessary to guide incorrect public opinion with correct public opinion and influence non-mainstream media with mainstream media.


It is necessary to control the propaganda style. Style and taste are also oriented, indicating what we advocate and what we oppose. High style and high taste can stimulate people’s fighting spirit, inspire people’s spirit and send people beautiful spiritual food; Low style and taste will distract people’s fighting spirit, paralyze people’s spirit and instill ugly and filthy things in people. It is necessary to achieve ideological, artistic and ornamental unity, and to appeal to both refined and popular tastes.


In order to dedicate the best spiritual food to readers, journalists must strive to improve their journalism level and pay attention to propaganda art in order to enhance the propaganda effect. In order for correct public opinion to play a guiding role effectively, it is necessary to make news propaganda attractive and appealing. News propaganda can’t force readers to accept it, and it can’t rely on blunt preaching and indoctrination. Instead, it needs vivid facts and flexible forms to attract readers, so as to guide readers and improve their guidance level.


The propaganda and reporting of literary news should combine the correct political direction with superb propaganda art. In order to achieve higher publicity art, journalists and editors engaged in literary news propaganda must improve their professional level in the following aspects: to have a solid foundation of journalism, we must make great efforts to lay a solid foundation of journalism. We should seriously study news theory, news knowledge and news editing skills, strive to improve the level of language and writing, practice the basic skills of news business, and master various news genres and means skillfully, so as to continuously improve the news propaganda effect; Have a good knowledge accomplishment. Journalists and editors of newspapers are involved in a wide range of knowledge when collecting and writing reports and editing manuscripts. If they want to cope with them freely, they must have extensive knowledge. Journalists and editors engaged in literary and artistic news reports should have extensive knowledge of politics, economy, history, society, law, culture, science and so on, and constantly learn all kinds of new knowledge to meet the requirements of journalism. At the same time, if journalists and editors have a high level of knowledge, the manuscripts and edited newspapers will be more knowledgeable and readable, which will arouse readers’ interest and meet their needs, thus enhancing the influence of news propaganda and improving the publicity effect; We must have a strong sense of innovation and quality, and dedicate more excellent news works to readers. Journalists and editors of newspapers must have the spirit of continuous innovation and the awareness of producing more quality products, and have new ideas, new ideas, new pursuits and new features in news propaganda, constantly exploring new reporting forms and constantly adopting new reporting methods.It is more important to constantly explore new themes, constantly write innovative works, and engage in literary news reports. It is more important to create new colors in form, and to reflect colorful literature and art with colorful reports; We must have strong news acumen and news discrimination, and work hard to be innovative, profound and lively, so as to make literary and artistic propaganda and reporting closer to life and readers. At the same time, the overall planning, layout design, column setting and other aspects of the newspaper’s literary news also require novelty, and strive to achieve the perfect unity of content and form, so that the newspaper’s literary news propaganda can be more loved by the readers, and consciously accept the correct literary orientation and entertain and educate.


Journalists engaged in literary and artistic propaganda must seriously arm their minds with Deng Xiaoping Theory and Theory of Three Represents, constantly improve their ideological and theoretical level and professional accomplishment, be politically strong, professionally competent and have a correct style, constantly devote themselves to study, boldly explore and be brave in innovation, so that literary and artistic news propaganda can play a greater role in promoting the construction of socialist material civilization, political civilization and spiritual civilization. (Author: Jiang Zuosu Yang Gengyun Xiong Jiaojun Liu Shu ‘e Jing Wong Han Xiaoling) (Editor: Xu Changui)