月度归档 2024年4月30日

　　　Comments: Domestic brands compete for "high-quality development" and start a long-term promotion competition.

　　On December 3rd, on the occasion of the 2023 China Entrepreneur Blogging Forum, the second domestic brand innovation conference hosted by Xinhuanet kicked off. At the forum, the "Looking for Treasures and New Domestic Products" and a series of special plans initiated by Xinhuanet invited experts and representatives of certified enterprises to share their experiences and insights on brand innovation.

　　Among them, Hua Xizi, a domestic beauty brand, emerged as a typical case of high-quality domestic products with scientific research innovation and unique brand culture positioning. Thanks to the innovation of Yuyang series and its R&D system, Hua Xizi was successfully selected as the "Excellent Case of Scientific Research and Innovation" in the "Looking for Treasures and New Domestic Products" and became the only China cosmetics brand that won the prize.

　　From the development of large single products to the establishment of the research and development system of oriental beauty cosmetics, Hua Xizi is not only deeply cultivating traditional culture, but also constantly carrying out iterative upgrading of research and development, integrating traditional culture with modern technology. Behind this is a differentiated road guided by long-term doctrine and rooted in oriental aesthetics.

　　Won the Xinhua News Agency award again, and Hua Xizi’s scientific research and innovation achievements were affirmed.

　　In the last ten years, from foreign brands to the rise of domestic beauty brands, the beauty consumer market has undergone great changes. The wave of new domestic consumption has created more new opportunities for beauty brands, and also brought an assessment of product strength and scientific research strength. For domestic brands, in addition to adhering to the cultural core, it is more important to think about how to achieve high-quality development.

　　Based on this consideration, since October, the Second Domestic Brand Innovation Conference has taken the lead in launching the "2023 Plan for Searching for Treasures of Domestic Products" and a series of special plans. Xinhuanet has launched a series of special topics by means of case collection and product evaluation, aiming to actively explore treasures of domestic products and empower domestic brands to develop with high potential.

　　It is understood that since its establishment in 2016, China Entrepreneur Boao Forum has been successfully held for seven consecutive sessions, which has gathered the strength of the government, experts, enterprises, associations and other parties, focused on hot economic topics, and talked about China’s economic development on the principle of cutting-edge pragmatism. It is professional, targeted and constructive, with rich cross-border integration and exchange scenarios, and has attracted the attention of all sectors of society. It is known as the annual ideological and wisdom feast of China business circles.

　　As a sub-forum, the second domestic brand innovation conference provided a high-quality communication platform for domestic brands. During the implementation of "Looking for Treasures of Chinese Products in 2023", Xinhuanet linked its all-media matrix and launched the "People’s Vote" campaign to explore the light of Chinese products in an all-round way, and selected benchmark and pioneer brands in the field of Chinese products from the dimensions of product sales, social voice, brand reputation, R&D ability, marketing innovation and industry contribution.

　　Finally, according to the six dimensions of scientific research and innovation, green manufacturing, creative marketing, annual cutting-edge, sailing out to sea and commercial goodness, the high-quality domestic brands that meet the corresponding standards are selected.

　　Judging from the selection mechanism, multi-dimensional and all-round comparative screening tests not only the product strength and innovation, but also the value created by the brand in the industry. It is even more difficult to stand out from hundreds of China brands, which is enough to show the weight of the award.

　　Hua Xizi became the only brand in the beauty industry to be selected as an "excellent case of scientific research and innovation" in this selection activity of "Looking for Treasures in China in 2023". Different from other brands that focus on oriental beauty cosmetics, Hua Xizi has opened up a new path by herself and created a differentiated brand positioning from the perspective of "Oriental beauty cosmetics research and development system". In addition, the development logic of Huaxi Zi Yuyang series products and its oriental beauty makeup research and development system have also been highly recognized by the government, enterprises, experts and other parties.

　　TOP-level scientific research investment, the research and development system of Huaxi Oriental Beauty Cosmetics has been "effective"

　　"If consumers tried products with an open attitude a few years ago, now everyone will be more cautious in the process of choosing products."

　　With the trend of consumption degradation, the beauty market began to show obvious polarization, and the high-end market and the low-end market went their own way, and the determinants of consumer behavior became more complicated — — Public demand gradually extends from a single function to aesthetic, emotional, social and other values.

　　For example, the main tone of Oriental make-up puts forward multiple requirements: it should not only meet the needs of Asian users, but also have distinctive China characteristics. However, due to the far-reaching influence of the western make-up system on China’s make-up industry, the standards, rules and systems of China’s make-up industry have always been deeply branded with western make-up.

　　In order to meet the multi-level needs of users, domestic brands must invest a lot of scientific research as soon as possible to explore and build a brand-new brand R&D system.

　　1. Initiate the research and development system of Oriental Beauty Cosmetics.

　　In fact, since last year, Hua Xizi announced that he would invest more than 1 billion yuan in the next five years to build a comprehensive and technologically advanced research and development system for oriental beauty cosmetics. Nowadays, through the continuous layout in the fields of product innovation, basic research and applied basic research, the research and development system of oriental beauty cosmetics initiated by Hua Xizi has achieved initial results.

　　It is reported that the research and development system of oriental beauty cosmetics advocated by Hua Xizi is not a point-like exploration of combining oriental characteristics in formula or raw materials, but includes a whole system of research on the skin color of oriental skin, theoretical system of traditional Chinese medicine, research on oriental raw materials, research on oriental formula, research on oriental technical system, research on oriental color system, oriental materials, oriental crafts and modern applications, so as to realize the inheritance and innovation of China’s excellent traditional culture.

　　Based on the consideration of building the research and development system of oriental beauty cosmetics, the parent company of Huaxi Zi, Yige Group, has established five research and development modules, including consumer research center, cosmetics science and technology innovation center, human skin and bioelectronics research center, industrial design and CMF research and development center, and oriental aesthetics and space innovation center. Through strong R&D resources integration ability, Hua Xizi is also constantly consolidating the R&D system of Oriental Beauty Cosmetics, and has made remarkable achievements in many innovative fields.

　　Looking back at Hua Xizi’s performance this year, with excellent product strength and innovative strength, Hua Xizi has won authoritative awards and honors many times, which is enough to show his excellent product strength and value creation ability.

　　On May 9th, under the guidance of Xinhua News Agency, the first China Brand Global Communication Conference hosted by Xinhua News Agency Brand Studio, Xinhua News Agency News Center and Xinhua News Agency Shanghai Branch was held in Shanghai, and the Research Report on China Brand Global Communication Power (2023) was released at the same time. Simultaneously with this report, there is also a list of "Global Communication Power of China Brands". Among them, Huaxizi, as the only beauty brand, was included in the list of "TOP10 Global Communication Power of China Brands" together with Maotai, Alibaba, Huawei and China Architecture.

　　In November this year, the final list of the 2023 VOGUE Beauty Awards was officially released, and Huaxizi brand won the color research and development award with the help of Little Daisha lip yarn-Mulan yarn, and made a great contribution on the international stage with "China color".

　　In the same month, another heavy award in the industry — — The award of "2022 China Cosmetic Industry Brand (Lip Product Category)" selected by China Flavor and Fragrance Cosmetic Industry Association was also awarded to Hua Xizi, which affirmed her product strength, scientific and technological strength and brand influence. Having won numerous awards from industry authorities, Hua Xizi has always been leading the industry and constantly creating new values.

　　2. Expand the matrix of sensitive muscle makeup products, and forge a good reputation for the jade series.

　　In the "Looking for Treasures of Chinese Products in 2023", as the main case of scientific research and innovation, Huaxi Zi Yuyang series fully shows the whole link process of the brand from basic research, raw material innovation to integration into oriental beauty makeup culture, and finally transforms its product strength into product reputation.

　　According to reports, on March 8 this year, Hua Xizi explained the new product value it provided to users — — "Sensitive muscles apply".

　　From air honey powder and silk honey powder cake to air cushion, makeup liquid foundation and makeup spray, Yuyang series, as the trump card product line of Hua Xizi, firmly adheres to the category development route of makeup demand of users with sensitive muscles and gradually expands the product matrix of "makeup suitable for sensitive muscles".

　　Thanks to the strong innovation ability of single products, the sales volume of Huaxizi Yuyang series products has always remained stable in the "upper circle" of the industry.

　　According to statistics, as of November 11th, in Tmall’s beauty sub-category list, Huaxizi air honey powder is not only ranked as TOP1 in Tmall’s hot-selling list/repurchase list/praise list, but also as TOP1 in double 11’s hot-selling list under this category, with more than 112,000 people repurchased each year.

　　According to the recent list data of Tik Tok Mall, a number of items of Huaxi Zi Yuyang series continue to rank first in the sub-categories. For example, air honey powder is listed on the explosion list TOP2 of non-makeup loose powder, Huaxi Zi Yuyang air cushion liquid foundation is listed on the explosion list TOP1 of makeup air cushion, and Huaxi Zi purple honey powder Yuyang fixed makeup loose powder is listed on the brand light loose powder explosion list TOP1… …

　　Behind Yuyang series products is Hua Xizi’s exploration and polishing of the research and development and innovation of "China characteristics" cosmetics, which is also the initial achievement of Oriental beauty cosmetics research and development system.

　　From "quantity" to "quality", research and development needs to slow down.

　　Li Huiliang, chief scientist of Yige Group, has publicly stated that there is no curve overtaking in cosmetics research and development. The overall level of cosmetics enterprises in China is 15-20 years behind the advanced level in the world, whether in hardware, software or formula research.

　　In order to realize the transformation from maintaining business to building brand barriers, it is the only way to improve the sense of technology and innovation of products, and it is also the biggest dividend for a long time to come. However, from an innovative point of view, most domestic brands can only keep up with the trend, but can’t really lead the trend. They have "explosive thinking" but it is always difficult to appear classic items that cross the life cycle.

　　Since Huaxizi was founded in 2017, it has grown into a TOP brand of domestic cosmetics in the past five years. With the brand image of Oriental Beauty Cosmetics, it has been deeply rooted in people’s hearts, and has moved from China to a global layout.

　　This is inseparable from the long-term adherence of Huaxizi to the product development concept of "slow research and development, fast iteration". According to reports, the average development cycle of Huaxi products is 1 year and 9 months. From the multi-dimensions of formula, raw materials, use experience, user’s touch and weight, Hua Xizi prolongs the product life cycle by polishing the product details.

　　For example, in the R&D layout, Hua Xizi deeply cultivated innovative patented technologies and raw materials, and took the lead in occupying the leading position in the domestic makeup track.

　　According to the data of Sky Eye Survey, as of December 5, 2023, Yige Group had 188 patents, including 62 invention patents and 26 utility model patents. The total number of patents and the number of invention patents rank first among the local enterprises dominated by cosmetics brands.

　　It is reported that at this stage, Hua Xizi is combining ancient wisdom with modern science and technology to carry out basic research and applied basic research on China’s characteristic plants and mineral raw materials.

　　In addition to "nephrite powder", the parent company of Huaxi Zi, Yige Group, adheres to the basic pursuit of safety, gentleness and effectiveness, and also has a number of research results in plant extracts, research on the formula of effective products aimed at the skin color of China users, etc.

　　As "Oriental Beauty Makeup", "China Makeup" and "Chinese Aesthetics" gradually become synonymous with uniqueness and individuality, or even become the most important cultural support behind the beauty brand, or lack of sufficient cultural precipitation, in-depth excavation of "Chinese Aesthetics", or excessively stick to brand marketing, ignoring the integration of brand culture and modern scientific research, it will mean the loss of cultural support, and finally become a "general talk" marketing story.

　　From Hua Xizi’s series of R&D actions, we can see that new product development or raw material innovation is not in a hurry, and only by "slow pace" through the product cycle can we achieve a long-term leap.

　　Born in the era of awakening, new domestic brands have been endowed with extraordinary significance and high expectations by consumers because of their advantages such as admiration, technology assistance and traffic crowding.

　　For Hua Xizi, the lever of Oriental beauty makeup research and development system is used to incite greater growth; The promotion of product strength with traditional cultural heritage has been deeply integrated into brand genes. On the young track of Oriental make-up, they have long realized that grasping the trend of new technology is the best way for later brands to surpass the first-time brands.

　　It can be said that the competition of new domestic brands is a marathon only belonging to the long-term, and Hua Xizi is on the road of continuous acceleration.

　　The Civil Aviation Administration of China recently issued a notice on the implementation of the Regulations on Normal Flight Management by domestic airlines and airports. The circular summarizes the general transportation conditions announced by domestic airlines, the service content and compensation scheme after flight delay in the emergency plan for on-board delay.

　　According to the circular, 42 domestic airlines announced the flight delay compensation standards. For flight delays caused by airlines, most airlines will give the highest 400 yuan economic compensation; The flight delay compensation schemes of Air China, Hainan Airlines and China Southern Airlines are similar. Some airlines bluntly said: "No matter what causes flight delays or cancellations, no economic compensation will be provided."

　　Passengers with flight delays caused by airline companies receive the highest compensation from 400 yuan.

　　According to the latest data from the Civil Aviation Administration, the normal flight rate reached 76.46% from January to November 2016, up 9.16 percentage points year-on-year. Among the various factors that constitute flight delays, the weather factor rose from 29.5% in 2015 to 56.8% at present, which has become the main reason affecting the normal flight.

　　According to the delay compensation standards of 42 airlines recently issued by the Civil Aviation Administration, passengers have to take care of their own accommodation and meals for flight delays caused by "uncontrollable" reasons such as weather and emergencies, and will not be compensated. That is to say, 42 airlines have adopted the general transportation condition of "assisting in the arrangement and not bearing the expenses" for the delay disposal due to non-airline reasons.

　　In contrast, for flight delays caused by airlines, the disposal methods and compensation standards of airlines are slightly different. The reporter found out that the flight delay compensation standards announced by many airlines such as Air China are basically the same: the delay is more than 4 hours (inclusive) and not more than 8 hours, and each passenger compensates RMB 200 yuan; If the delay is more than 8 hours (inclusive), each passenger shall compensate RMB 400 yuan. Air China said that if the flight is delayed or cancelled at the stop, or the domestic flight is alternated, "whatever the reason, we will provide you with meals or accommodation services."

　　In terms of flight delay compensation standards, Shenzhen Airlines, Shandong Airlines, Kunming Airlines, Dalian Airlines, Air China Inner Mongolia Company, Chongqing Airlines, Hainan Airlines, Grand China Airlines, Capital Airlines, Tianjin Airlines, Jixiang Airlines, Sichuan Airlines, Chengdu Airlines, Donghai Airlines, Tibet Airlines, Qingdao Airlines, Jiangxi Airlines, etc. also have the highest compensation amount for passengers not exceeding 400 yuan.

　　China Eastern Airlines and Shanghai Airlines set the above standards as the "minimum" standards. According to China Eastern Airlines, if the flight is delayed for more than 8 hours (inclusive), the minimum compensation standard is RMB 400 yuan. In other words, the compensation actually received by passengers may be higher than this figure. Other airlines have increased the compensation gear for delays of 4 hours to 6 hours; Or the amount of compensation will be lowered to 100 yuan.

　　Some airlines express that flight delays will not be compensated.

　　For the compensation of flight delay, airlines such as China United Airlines, Changan Airlines, Western Airlines, Urumqi Airlines, Jiuyuan Airlines, Spring Airlines, Guilin Airlines, Guangxi Beibu Gulf Airlines, etc. said that no matter what causes flight delay or cancellation, they will not provide economic compensation.

　　The reporter noted that more than half of the airlines without economic compensation are low-cost airlines. "Based on the differences in business models, it is difficult for low-cost airlines to provide economic compensation to passengers when flights are delayed. Like the terms of not providing meals, this information will be clearly publicized on the ticket purchase page of official website or the cooperative website. " A person in charge of Spring Airlines said.

　　Not making economic compensation for flight delays does not mean lowering the service level. Due to the delay or cancellation of flights due to airline reasons, Changan Airlines said that it will provide free return and change services, meals and accommodation services and assist passengers to complete the follow-up itinerary; Guangxi Beibu Gulf Airlines also said that it can provide services such as meals and accommodation to passengers; Jiuyuan Airlines promised to inform passengers of the delay or cancellation information in time; Spring Airlines also said that it will provide passengers with follow-up refund and change service in time, whether it is free or not, and how to charge depends on the type of ticket purchased by passengers.

　　An emergency plan should be announced for flight delays.

　　Passengers are not allowed to disrupt facilities and order.

　　Major airlines also make regulations on information announcement, catering service provision time, disembarkation conditions and restrictions. At the same time, the Notice also disclosed the websites, complaint telephone numbers and e-mail addresses of major airlines.

　　The Regulations on the Normal Administration of Flights clearly stipulates that the carrier shall formulate and announce the emergency plan for delay to the public after the on-board delay occurs. If the delay on board exceeds 2 hours (inclusive), the carrier shall provide drinking water and food for the passengers on board; If it takes more than 3 hours (inclusive) and there is no clear departure time, passengers should be arranged to get off the plane and wait without violating aviation safety and security regulations. During this period, the normal use of toilet equipment should be guaranteed. During the large-scale flight delay at night, the airport management agency should coordinate the relevant units to extend the airport bus operation time.

　　In addition, the "Regulations" clarify that passengers should take the opportunity in a civilized manner and legally safeguard their rights, and must not engage in acts that disrupt the production order of civil aviation transportation, such as destroying facilities and equipment, otherwise they will be dealt with by the public security organs according to law.

　　Support

　　Aviation delay insurance can be purchased to prevent loss.

　　After the airline’s flight delay compensation policy is revised, in what way can passengers prevent the financial loss caused by flight delay in the future? Some insiders suggest that passengers can purchase flight delay insurance by themselves. Flight delay insurance is an additional service of aviation, with a wide range of compensation. Usually, insurance products will also set a step-by-step payment standard according to the length of delay.

　　In addition, you can also get compensation by swiping a credit card with the function of air delay insurance to purchase air tickets. Comprehensive photo courtesy of Xinhua News Agency such as Yangguang

　　On Friday, local time, with the last-minute leap before the close, the three major indexes in the United States collectively turned red, temporarily stopping the continuous decline in the previous two days and making it difficult to get a good start in April. The difficult trend is enough to show that under heavy pressure, the market is still in the struggling stage where the Federal Reserve is about to raise interest rates aggressively and the geographical situation is still unclear.

　　China Stock Exchange rebounded strongly. Netease Pinduoduo Baidu rose over 6%, leading the Nasdaq 100, bilibili rose nearly 8%. Among the new energy automobile stocks, Xpeng Motors rose nearly 6%, LI rose over 5% and Weilai Automobile rose over 4%.

　　[overnight U.S. stocks]

　　[global index]

　　[global goods]

　　[Shanghai Stock Exchange Index]

　　[overnight news]

　　The minutes of the FOMC meeting revealed the determination to raise interest rates.

　　The good news for investors is that April is usually the best month for US stocks in a year. Sam Stovall, chief investment strategist of CFRA, explained that the probability of the S&P 500 index rising in April since World War II reached 70%, with an average increase of 1.7%. In contrast, the average increase of the S&P 500 index in all months is 0.7%.

　　However, it is obvious that "usually" is not suitable to describe April 2022 at a time when guns are rumbling in Ukraine and the Federal Reserve is stepping on the accelerator of raising interest rates.

　　Members of the International Energy Agency agreed to work with the United States to release oil reserves on a large scale.

　　After the United States announced an unprecedented plan to release reserve oil, in order to alleviate the economic damage caused by high energy prices, several American allies also intend to join the Biden administration.

　　Hidechika Koizumi, an official of Japan’s Ministry of Economy, Trade and Industry, said that members of the International Energy Agency (IEA) agreed to release a new round of emergency fuel reserves on Friday. The time and quantity of oil discharge in each country will be decided later.

　　The steady growth of non-farm employment in the United States in March may push the Fed to raise interest rates by 50 basis points in May.

　　In the United States, jobs continued to grow strongly in March, and wages accelerated again, which will make it possible for the Federal Reserve to raise interest rates by 50 basis points in May.

　　The data shows that the number of non-agricultural employees in the United States increased by 431,000 after the seasonal adjustment in March; The unemployment rate recorded in March was 3.6%, continuing to hit a new low since February 2020; In March, the average hourly wage recorded an annual rate of 5.6%, slightly higher than expected.

　　[company news]

　　In March, the ranking of the delivery of new car-making forces fluctuated violently: the zero-run delivery broke the bottom of Wanweilai’s "accident" for the first time.

　　On April 1st, the new force of making cars released the delivery in March. After experiencing a brief downturn in February caused by the Spring Festival holiday, the delivery volume of Xpeng Motors, Nezha Automobile, LI and Zero Run Automobile all exceeded 10,000 in March, among which, Zero Run achieved delivery of over 10,000 since its first delivery in July 2019; However, Weilai Automobile unexpectedly bottomed out in March.

　　Toyota continues to press GM to lead the US market in March.

　　On Friday, local time, a number of car manufacturers released sales data for March this year, among which Toyota, a Japanese car company, slightly surpassed GM’s 512,846 vehicles with 514,592 vehicles, ranking first in the US market. It is worth mentioning that the sales data of the two car companies decreased by 15% and 20% respectively. Affected by the surge in oil prices, hybrid models, which account for a quarter of Toyota’s sales, only fell by 3.9% in March.

　　Worried about the decline in smartphone consumption, JPMorgan Chase analysts removed Apple and Qualcomm from the list of concerns

　　JPMorgan Chase analysts removed Apple and Qualcomm from the "watch list", which contains the stocks most recommended by analysts. The bank said that due to the possible decline in consumer spending, iPhone SE may not meet the previous high sales expectations, and Apple’s software service revenue may also usher in a headwind; The weak demand for low-end Android phones will have an impact on Qualcomm.