分类归档 xiyu

In the turbulent short play market, the recently released short play popularity list provides us with an exciting industry picture. I am a Drug God, which topped the list, is not only remarkable for its rapidly rising popularity, but also memorable for its profound plot and delicate role portrayal. As a character in the film said, "People live to give others hope." This is not only a true reflection of the character’s voice, but also reflects the charm of the play, which seems to be constantly touching the hearts of every audience.

We can feel a strong sense of reality when we walk into "I am really a drug god". This drama is adapted from a true story, so that the audience can feel the impact of the plot and be guided to think about the relationship between treatment and life and the responsibility of society. Through the tight narrative rhythm and vivid scene presentation, the drama shows a complex interweaving between medicine and humanity, business and morality, which makes the audience feel anxious about the role. This complexity is precisely the characteristic that short plays are very suitable for performance.

Looking at the performance of the actors, the wonderful interpretation of the protagonist makes every emotional moment full of power. Whether it’s the subtle ups and downs in the dialogue or the emotions that erupt in the face of difficulties, people can’t forget it. With the struggle and tenacity of the characters, they depicted a world full of hope and despair, which made the audience have profound emotional experiences again and again in the five episodes of short plays. In addition, through the clever use of the scene, the director enhances the compactness of the narrative, making every shot and dialogue full of tension, which makes the audience restless.

Following "I’m really a drug god", "I’m still a stranger" shows a different narrative style. This drama constructs a dreamlike world with poetic narration and subtle emotional expression. Every character in the play is like a blooming flower, which is colorful but has its own hidden stories, which makes people think again and again. The emotion it conveys is profound and real, which seems to make people rethink those forgotten emotions, and this resonance is the secret of its success.

The third-place film "Full House" brought a refreshing experience to the audience through careful plot design and excellent performance. In this play, the elements of comedy and tragedy are intertwined, and the characters bring the audience into a vivid life scene through their own struggles and choices. This detailed description of daily life, starting from a small point to explore the value of life, so that every audience can find resonance in it.

According to the list of short drama popularity, the total popularity reached 58.9 million, which is not only the recognition of these works, but also a positive signal for the future development of the short drama market. Consolidating this prosperity in the field of short plays means the audience’s high pursuit and desire for high-quality content. Judging from the evaluation of the organizers, these data are an important basis to reflect the healthy development of the short play market, and also provide useful industry reference for practitioners.

Generally speaking, the success of the short play "I am a drug god" is not accidental, but the result of many factors. Both its thought-provoking theme and its role are deeply rooted in the hearts of the people, all of which have laid the foundation for its achievements today. In this increasingly competitive short drama market, we expect more cutting-edge works to emerge and bring refreshing feelings to the audience. At the same time, we also hope that these high-quality creations can continuously promote the healthy development of the whole industry and meet the audience’s demand for diversified content. In this way, short plays can not only provide us with a feast of entertainment, but also become an active advocate of social responsibility.

Editor in charge:

Text/Li Wenfeng Researcher, China Chamber of Commerce for Import and Export of Light Industrial Crafts

In today’s world, economic globalization is still an irreversible trend of the times, and the cross-border flow of production factors such as personnel, capital and technology has become the norm, and it has continuously evolved in the form of global industrial chain, supply chain and value chain. With the rapid development of Internet and digital technology and deep integration with industrial chain and supply chain, the global supply chain is in a critical period of profound change. Grasping the historic opportunities brought by the construction, remodeling and innovation of global supply chain, actively participating in the cooperation of global industrial chain, crossing the gap of global supply chain transformation and upgrading, and further moving towards the high-end of global value chain are strategic choices for high-level opening and high-quality development.

I. New Trends and Features of Global Supply Chain

At present, the most prominent feature of global supply chain construction, remodeling and innovation is digitalization. The deep integration of Internet, Internet of Things, big data, artificial intelligence, 5G, blockchain, cloud computing technology and supply chain has promoted the flexibility of supply chain for customer needs, pushed the intelligence of supply chain to extend from front end to back end, and the organizational form has evolved from chain structure to platform and grid. Digital intelligence technology not only promotes the globalization of supply chain, but also supports the parallel development of regionalization. The externalities released by global supply chain are closely related to more and more public interests, and green supply chain has become the consensus and action of all parties.

1. Digitization.The WTO research report points out that the traditional supply chain management is a linear model from suppliers, manufacturers, distributors to consumers, and digital technology is transforming it into a holographic flow (multi-directional flow of integrated information) model. A large number of multinational companies have invested heavily in developing Digital Supply Chain and applied digital technology to global supply chain. The digitalization of supply chain runs through the whole process of R&D, design, procurement, production, logistics and marketing. According to the report of Alibaba Cloud Research Center, the digitalization of retail industry is expected to reach 70%~80% in the next 3-5 years. With the application of industrial Internet, industrial software, intelligent robots and other technologies and equipment, digitalization is extending to industrial manufacturing, which will greatly improve the efficiency of supply chain. According to some enterprise cases, digitalization of workshop can improve production efficiency by 20%~40%. Traditional supply chain needs 8~12 months to develop a series of products, while digital means shorten the research and development cycle to one week. According to the report of McKinsey Global Institute, by 2030, the digital driving force of disintermediation, decentralization and dematerialization will create 10%~45% of the total revenue of the industry.

2. Intelligent.The development from digital supply chain to intelligent supply chain and even intelligent supply chain is a great change in the structure and mode of production organization. In 2019, Gartner proposed eight strategic supply chain technology trends, arguing that artificial intelligence and algorithms have become the brains of smart supply chains, and advanced analysis has laid the foundation for the digital transformation of supply chains, which will have a subversive impact on traditional supply chains. According to the latest survey by Deloitte, China’s manufacturing industry is on the eve of the large-scale application of artificial intelligence, and 93% of the enterprises surveyed believe that artificial intelligence will become the key technology for global manufacturing growth and innovation. Gartner predicts that by 2020, there will be 26 billion Internet of Things devices, 6.4 billion data communicators and 12.86 billion Internet of Things sensors and devices in the world. By the end of 2022, 85% of large and super-large organizations will deploy some form of robot process automation (RPA), and at least 30% of jobs in 60% of the world can be fully automated. According to McKinsey’s data, more than 70% of the world’s top 500 companies are using RPA. The application of Internet of Things and artificial intelligence technology has promoted the optimization of supply chain management. From R&D, procurement, production to logistics and marketing, the whole business process is "visible with eyes, smarter with brains, and more flexible with hands", realizing visualization, perception and adjustment. In the future, the supply chain will have more autonomy and foresight in the face of increasingly complex and uncertain environment.For example, Otto, a German e-commerce company, has developed an intelligent system, which can analyze 3 billion transactions and 200 variables, and predict the sales volume in the next 30 days with an accuracy of 90%.

3. Flexibility.Traditional supply chain management pays attention to the supply-side factor configuration of "Mr. Postpartum Sales", and its process optimization design is often based on the principle of optimal cost, mass production and mass marketing. Flexible supply chain management is demand-driven, transforming from "cost center" to "opportunity center", taking better meeting consumers’ needs as the starting point and accurately grasping consumers’ behavior preferences. According to consumers’ needs, wishes and preferences, we will conduct accurate marketing, centralize the fragmented order information, carry out "flexible production", and deliver customized products or services to consumers as soon as possible. The rapid development of Internet technology and the wide application of digital tools and big data analysis systems have promoted information exchange, business contacts and fast payment, shortened the distance between suppliers and distributors and consumers, and made personalized customization, decentralized procurement and small batch production a new trend. In the field of fast-moving goods and fashion goods, the characteristics of "small order, multiple varieties and fast turnover" are more prominent. The online order of leisure clothing brands such as H&M, Zara and Uniqlo takes 7-10 days from the time when consumers click to buy it to the time when it is delivered to the factory. The rapid response speed to customers is 10 times that of the traditional clothing supply chain, and the cooperative outsourcing factory must also adapt to the rhythm of rapid order arrangement and rapid production. The flexible trend of China’s footwear supply chain is also accelerating, relying on big data platform to collect and analyze footwear samples, using 3D technology to develop footwear samples, and marketing through the Internet.It meets the diversified, personalized and fashionable needs of consumers.

4. Platformization.Over the past decade or so, based on the wide application of modern information, Internet and big data in the global supply chain, the organizational form of supply chain has changed from chain-oriented to platform-oriented and a number of platform-oriented enterprises have emerged for supply chain clients, such as Amazon, Alibaba, Tencent and eBay. At present, technologies such as data intelligence, supply chain integration, industrial software, and smart factories are gradually maturing, and the manufacturing of supply chain has undergone profound changes of platformization, which will give birth to a number of "super workshops", "super factories" and "super warehouses" based on industrial Internet and Internet of Things. The application of blockchain technology in the future will form a new development boost for platform-based enterprises. Based on the advantages of safety, trust, traceability and controllability, the whole supply chain process will become credible and transparent by creating a safe and transparent ledger system and integrating relevant stakeholders such as manufacturers, retailers, logistics service providers and regulatory agencies into the same platform management. For example, the TradeLens transportation platform jointly developed by shipping giant Maersk and International Business Machines Corporation (IBM) is a digital transportation solution based on blockchain technology. Up to now, nearly 100 partners from all over the world have joined the platform, providing nearly half of the data of global seaborne container cargo. The handling capacity of shipping documents has been reduced by 10 times, and the transportation time has decreased by 40% on average. The platformization of global supply chain has promoted the integration and integration of information, personnel, resources, capital and other elements from cross-domain, cross-regional and cross-border levels, with platform-based enterprises as the core and radiating a large number of upstream and downstream enterprises.It has promoted the scale, clustering and specialization of the industry and innovated the global supply chain ecology.

5. Go green.Global supply chain itself is a cross-border and cross-domain ecosystem, which has great external spillover effect and is closely related to public interests. As early as the 1970s, some scholars began to consider the impact of supply chain on the environment, and then concepts such as green procurement, green supply chain and green design were put forward one after another. Green supply chain management focuses on sustainable development, and comprehensively considers the impact of supply chain on ecological environment, such as avoiding waste of resources, degradable and recyclable means of production, safe and comfortable working environment, organic and healthy products, and product recycling. Nowadays, from green design, green procurement, green production to green logistics, green packaging, green sales, green recycling and disposal, green concepts and green management have spread throughout the entire operation process of the supply chain. In practice, enterprises all over the world generally implement the international green requirements and standards of global supply chain, requiring their suppliers to participate in ISO14000 series standard certification and fulfill their social responsibilities. For example, the United States General Electric (GE) began to implement the green supply chain project in China in 2004, with more than 4,500 suppliers participating in it for more than ten years and solving about 16,500 environmental protection problems.

6. Regionalization.As an organizational form of international industrial division, global supply chain has further evolved and developed with the deepening of international division of labor. On the one hand, the characteristics of global mobility of people, global distribution of resources, globalization of knowledge and market determine the globalization of supply chain links, including R&D design, procurement, production and processing, marketing, etc., and the basic pattern and development trend of global value chain and supply chain division of labor have not changed fundamentally. For example, in many fashion industries of shoes, clothing and handbags, the material procurement comes from Japan and South Korea, the design comes from the joint participation of designers from all over the world, the production is spread all over developing countries such as Southeast Asia and South America, and the distribution centers are located in major target markets such as Europe, America, China and Japan. On the other hand, with the strengthening of the global supply chain reshaping power, the regionalization attribute has become increasingly prominent. According to the report of McKinsey Global Institute, between 2013 and 2017, the proportion of interregional trade in total global trade in goods increased by 2.7 percentage points. The high-end links of the global supply chain gradually gather in developed countries such as the United States and Europe, while the low-end links flow to countries and regions with more intensive labor, richer resources and lower costs. Among them, the industrial transfer of processing and assembly links from China to Vietnam, Cambodia and other Southeast Asian countries is representative. These factors include technological innovation, environmental pressure, labor cost and so on, and are also closely related to the adoption of tariff measures by the United States and other multinational companies to encourage manufacturing to return and rebuild global supply chains. At present, the United States has abandoned WTO rules and signed separate agreements with relevant countries and regions, coupled with factors such as Britain’s formal decoupling from the European Union.Although the long-term basic trend of supply chain globalization remains unchanged, the regionalization trend of supply chain reconstruction deserves attention.

Second, the main direction of China’s participation in global supply chain governance to promote high-level openness

Guided by the "Belt and Road" construction, cultivating new advantages in international economic cooperation and competition, promoting coordinated and balanced development of foreign economy, promoting the formation of a new regional all-round opening pattern and improving the open economic system are the new goals and tasks of China’s opening up in the new era. Grasping the development trend of global supply chain, actively participating in global value chain cooperation and playing an active role in the process of building, reshaping and innovating new global supply chain are not only successful experiences proved by practice, but also the inevitable choice for enabling high-level opening in the new era.

(1) Promote high-level cooperation in value chain, industrial chain and supply chain in the construction of the "Belt and Road"

The "Belt and Road Initiative" is a joint effort of countries along the route to build a global or regional modern new supply chain system with a view to win-win development, which reflects the unanimous will of all parties involved, benefits countries and regions along the route, and will stimulate huge radiation and inclusive effects. It is the proper meaning of the "Belt and Road" construction to implement the five links of "policy communication, facility connectivity, capital financing, smooth trade and people’s hearts". Five links should be promoted accurately at macro, meso and micro levels. At the macro level, government policies, cooperation mechanisms and other public goods and services of countries along the route are crucial, and they are the leaders and promoters of building the "Belt and Road" value chain; At the meso level, according to the advantages and needs of all parties, we should build an industrial chain system with smooth factor resources and complementary market demand; At the micro level, in accordance with market principles, international rules and cooperation agreements, we advocate the participation of powerful and operational enterprises at home and abroad, and form a new supply chain system with technology leadership, industrial support, process coordination and complete facilities.

The construction, shaping and innovation of "One Belt, One Road" value chain, industrial chain and supply chain is a brand-new and high-level open cooperation, with a high starting point, a vast territory and multiple elements flowing, which is not only driven by the internal demand of the market, but also initiated by the government. It is necessary to actively apply new technologies such as the Internet, the Internet of Things, big data, artificial intelligence and blockchain to promote the construction of an information-based, digital and intelligent new supply chain system in countries along the route; Pay attention to the sustainable development of the "Belt and Road" construction, take into account public interests, amplify external positive effects, and build a green supply chain system; Take advantage of the opportunity of reshaping the international supply chain and transferring traditional industries to carry out international capacity cooperation among countries along the route, guide the transfer of international industrial chains and supply chains to countries along the route, and promote the participation of countries along the route in the global supply chain system; Take advantage of national hub cities or ports along the route, cultivate a number of supply chain cooperation platforms with global or regional influence, and form a number of supply chain functional clusters with R&D, procurement, production and processing, logistics and distribution, marketing and other processes.

(2) Cultivate new advantages in international economic cooperation and competition.

Indicators to measure a country’s ability to participate in international economic cooperation and competitiveness can include both macro and micro levels. At the macro level, OECD and WTO put forward the participation index of global value chain (GVC), the production link index of GVC and the final demand distance index of GVC, so as to comprehensively measure the depth and breadth of a country’s participation in global value chain and its position in the value chain. As for the enterprise level, many studies believe that the global supply chain operation ability of enterprises can be measured from the aspects of procurement, R&D, design, channels, brands, informationization and Internet application. Developed countries have long occupied the commanding heights in the fields of global value chain segmentation such as R&D, technology, manufacturing and channels, mainly due to the global supply chain system and strong operational capabilities built by many multinational companies.

After years of development, China has become an important participant in the global value chain. Whether it is traditional labor-intensive industries such as textiles or machinery, electronics and equipment industries, it is the largest supplier and the largest market in the world. Electronics, machinery and equipment account for 17% ~ 28% of global exports; Furniture is 26%, and textiles and clothing are 40%. However, a large number of intermediate products still need to be imported, especially new materials, key parts, core processes and technologies. In the field of integrated circuits and optical equipment, for example, the import value is as high as five times the domestic output value. China enterprises’ own brands have the ability to operate channels abroad, but few can provide a package of service solutions. A large number of cases show that to move towards the middle and high end of the global value chain, there must be a market mechanism and environment to encourage competition and encourage innovation, and there must be internal innovation power from enterprises. Nowadays, enterprises with modern supply chain concepts and thinking, advanced layout and application of new supply chain technologies have the best chance to become the "chain owner" of global supply chain and form an ecosystem with the leading ability of global value chain. At present, it is a technical window period in which information, digital and intelligent technologies are widely used, and it is also a historical window period in which technological innovation and management model innovation are strongly encouraged, the gap of supply chain upgrading is bridged, and new advantages of international economic cooperation and competition are formed.

(3) Promoting the balanced development of foreign economy.

Promoting the benign interaction between domestic and international markets, deep integration of domestic and foreign trade, relatively balanced import and export, coordinated development of trade in goods and services, linkage between production and trade, and two-way flow of "bringing in" and "going out" are the inherent requirements for the transformation of development stage, optimization of industrial structure and high-quality economic development in the new period, and also the important focus of institutional mechanism model innovation and high-level opening. The global supply chain based on international deep division of labor not only has the natural mechanism of imbalance adjustment, but also has the function of optimal management and model innovation in promoting factor flow, market integration, smooth trade, format compatibility, link coordination and process linkage. In view of the state that there are many import links, many import barriers and scattered import subjects, we should focus on improving the management of import supply chain, encourage powerful enterprises at home and abroad to build an import supply chain system with high degree of organization and strong operational ability, promote import facilitation, stimulate the potential of domestic import demand and expand imports. Encourage powerful export-oriented enterprises to look inward, take advantage of their R&D design, mass production and quality control, open up domestic market channels, and provide high-quality and cheap products and services for domestic consumption upgrading; Encourage inward-looking enterprises to "go global", extend the advantages of technology, service, brand and channel formed in the domestic market overseas, and realize the transformation from domestic supply chain to global supply chain. Actively introduce mature distributors from developed countries, and improve the organization and modernization level of domestic procurement, logistics and distribution systems through learning effects.Take the initiative to grasp the strong momentum of global supply chain informatization, digitalization, intelligence, flexibility and agility, seize the opportunity of the rapid development of modern producer services such as digital trade, service outsourcing, modern logistics and internet marketing, develop a new international supply chain service and supporting system with strong driving force and wide radiation, and promote the leap-forward development of service trade.

(D) the formation of a new pattern of regional all-round opening.

China has a large population and a vast territory, and the gap between regions has existed for a long time. Promoting the coordinated development of the open economy in the eastern, central and western regions is an inevitable requirement for implementing the new development concept and achieving high-quality development in the new period. The eastern coastal areas participated in the global value chain and the supply chain started early, and a number of export-oriented industrial processing clusters have been formed. In the new era, the eastern coastal areas have fully participated in international economic cooperation and competition, changed from participants in the global value chain to builders and leaders, changed the driving force of industrial growth, crossed the gap of transformation and upgrading, and the basic conditions for development are relatively mature. To implement the coordinated development strategy of Beijing-Tianjin-Hebei, the Guangdong-Hong Kong-Macao Greater Bay Area strategy and the Yangtze River Delta integration strategy and build a dynamic world-class industrial cluster and urban agglomeration, we should not only benchmark the internationally developed industrial cluster, Greater Bay Area and urban agglomeration, but also connect with the international high-standard investment and trade rules system, encourage top multinational companies to set up "brains" centers responsible for supply chain operation and management, become a new driving force for the development of international trade and modern service industries, and take the lead in the process of building, reshaping and innovating modern global supply chains. The central and western regions participated in the global value chain, the supply chain started late, and the participation was low. The original supply chain system was weakened, broken or even disappeared due to the double loss of factor resources and markets. According to the international and domestic experience, to promote the inland opening of the central and western regions and form a new growth pole of the open economy, first, we must cultivate leading enterprises with core competitive advantages and stable market demand, and drive upstream and downstream enterprises to form industrial clusters. Second, we should focus on industrial chain, supply chain and technology chain.Smoothly connect the information flow, logistics, people flow and capital flow at home and abroad, change the status of information islands, resource islands and industrial islands, cultivate an industrial supply chain system facing domestic and foreign markets, form an industrial ecosystem, and amplify the radiation effect. Third, we should seize the opportunity of reshaping the current international supply chain and industrial transfer, take the initiative to undertake the production and processing links of textiles, electronics and other industries, and form a number of export-oriented industrial clusters. Fourth, we must build a stable order demand. Take demand management measures, strengthen support for the central and western regions in integration of defense and civilian technologies procurement, government procurement and other fields, develop import substitution, and guide the decentralized distribution of supply chains. Key port cities and border cities along the border are important nodes in the construction of "Belt and Road" and internal and external connectivity. Relying on border economic cooperation zones, cross-border economic cooperation zones and pilot free trade zones, we can build a number of supply chain services and supporting fulcrums with industrial characteristics and integrating procurement, processing, logistics, distribution and other functions.

(5) Improve the new open economic system.

High-level opening is an opening of system, rules and management mode, and constructing and perfecting a new open economic system is the essence. The essence of global supply chain is the global flow of production factors, and it is a cross-border multi-directional, multi-channel and multi-frequency flow. The wide application of emerging information technology has accelerated this trend. Generally, there are hundreds of enterprises participating in the global supply chain, which are scattered all over the world. Its operation process must require consistent business rules and business environment. If the business environment is very different, the layout and normal operation of the global supply chain will be difficult. The general rules, standards and modes of global supply chain operation reflect the characteristics of marketization, specialization and globalization, and multinational companies are the initiators, promoters and leaders in many fields. Further reducing the tariff rate, reducing the barriers to trade in services, protecting intellectual property rights, avoiding compulsory technology transfer, and creating a business environment that conforms to marketization, rule of law and internationalization are in line with the needs of multinational companies to expand their value chain and supply chain to China, and are also the direction of China’s efforts to build an open economic system. Conforming to the development trend of global supply chain, promoting the liberalization and facilitation of trade and investment is also logically consistent with building an open new system that conforms to the high-quality development of China’s economy. China’s initiative to sign the FTA agreement and fulfill its commitment to higher standards of openness can form an innovation force for domestic institutions and mechanisms; Setting up a pilot free trade zone, building a free trade port and implementing a negative list system are active opening measures to benchmark international high-standard rules. Promote the openness of systems, rules, standards and management,It is necessary to further participate in the international cooperation and governance of global value chains and supply chains, put forward the China issue, and realize the co-construction and sharing of global value chains and supply chains.

Third, the supply chain gap that China needs to cross at present

In recent years, China’s efforts to participate in the global supply chain and move towards the high end of the global value chain have achieved remarkable results, but compared with the new global supply chain, there is still a big gap and many gaps need to be crossed.

1. To be wise, we need to cross the digital divide.

The new supply chain characterized by intelligence and intelligence is iterating over the traditional supply chain, and the core competitiveness of the supply chain will depend on the digital application. The digitalization of China’s supply chain started early, and there are a number of leading enterprises in the field of digital application. Huawei, Midea, Haier, Lenovo and other enterprises are representatives of the successful transformation of supply chain digitalization management. However, on the whole, the construction and innovation of Chinese enterprises’ digital supply chain still lags behind that of multinational companies in developed countries, and there are still very few enterprises that truly realize the digital management of the whole process. Some institutions and enterprises don’t even have ERP systems, and a lot of data processing depends on Excel. Insufficient infrastructure support in the digital field, weakness of key technologies such as operating system and industrial software, lack of mature solutions, and high input cost have caused many traditional enterprises to be unable and afraid to digitize.

2. To go up, we need to cross the technology gap.

At present, China’s manufacturing industry has the most complete industrial chain in the world, and its manufacturing and trade scale ranks first in the world, and individual industries and products are already in the high-end position. According to the analysis of China Academy of Engineering, China’s leading industries in the world include five categories, such as communication equipment and household appliances, and six categories, such as aerospace equipment, which are at the advanced level. However, the basic pattern of international industrial chain, value chain and supply chain division of labor has not changed. The United States is the center of global scientific and technological innovation, and Japan and Europe are representatives of high-end manufacturing. China is still in the process of moving from low-end to high-end, which is highlighted by the lack of a large number of leading enterprises with technological core competitiveness and the lack of control over global supply chains. China’s technology integration and innovation ability is outstanding, but its original innovation and application ability need to be improved. There is a big gap between 10 industries such as high-end CNC machine tools and robots and the world level, and the gap between five industries such as integrated circuits and special equipment is even greater. Semiconductor materials and equipment, core electronic components, high-end chips, basic software and database management systems are highly dependent on foreign countries, such as servo motors, reduction gears and control systems required for robot manufacturing.

3. Going abroad requires crossing the service gap.

China’s enterprises "going global" have formed a certain scale and influence, but the operational capacity and service level of comprehensive foreign economic and trade service enterprises are relatively weak, and most of them are engaged in low-end service links in the value chain, and there is a certain gap in providing package solutions, cooperation between upstream and downstream enterprises and supporting services. Many enterprises have strong OEM production capacity, but they can’t grasp the custom culture, business practices and fashion trends of the target market or the host country, and can’t accurately meet the needs of consumers in design, marketing and channels. The proportion of self-owned brands successfully expanding channels in developed economies in Europe and America is still low. Enterprise operation management and service can’t keep up with the cross-border mobile allocation needs such as information, capital, logistics and personnel, and there is a lack of effective coordination between upstream and downstream enterprises, which leads to a lack of supply chain flexibility. The labor productivity of China’s service industry is only 20%~50% of the OECD average. Due to the restriction of service quality and service ability, some sub-sectors such as information, consulting, law, finance and finance lack competitive advantages, and it is difficult to provide supporting support for "going out".

4. Going inward requires crossing the business gap.

The breadth and depth of China’s vast inland areas in the central and western regions participating in the global supply chain are relatively low, which is closely related to the business environment. After years of development, China’s state-owned business environment has been greatly improved. The global ranking of business environment has jumped from 78 in 2017 to 31 in 2019, ranking among the top ten economies with the greatest improvement in business environment for two consecutive years. However, there is regional imbalance in the improvement of business environment. Compared with the eastern region, the infrastructure in the central and western regions is backward, the location is remote, the cost of logistics, communication and land is high, and there are many objective constraints. The gap in the soft environment such as market access, talent environment, SME financing, intellectual property protection, transparency of law enforcement and contractual spirit is even greater. The midwest participates in the global supply chain and undertakes industrial transfer. Facing the fierce competition and foreign trade barriers in Southeast Asia and other regions, it not only depends on the low value of labor and resources, but also needs to work hard to improve the soft business environment.

5. To benefit, we need to cross the governance gap.

It is a common challenge for the international community to improve global supply chain governance to enhance social well-being in various countries and regions and benefit more enterprises, consumers and social groups. On the one hand, based on its market characteristics, global supply chain may bring externalities such as monopoly, environmental pollution and the gap between the rich and the poor. Some Internet platform-based enterprises ignore social responsibility and lack the threshold for product quality and intellectual property protection, which damages the interests of related enterprises and consumers’ rights and interests. Global supply chain emphasizes compliance operation, and for chain enterprises, it must pass the certification of environment, quality and standards to reduce negative external effects. On the other hand, improper government intervention will distort the supply chain. Some governments unilaterally adopt trade protection measures such as increasing tariffs, which leads to trade disputes and impacts the normal operation of global supply chains. Therefore, it is necessary to strengthen mutual consultation and resolve differences. In addition, public health, natural disasters, climate change and other common challenges faced by human society also require governments to strengthen international cooperation in supply chain governance.

Fourth, improve the level of China’s participation in global supply chain governance

Digitalization constitutes the core feature of global supply chain construction, reconstruction and innovation, industrial transfer reflects the direction of global supply chain reconstruction, and multinational companies bear the core competitiveness of global supply chain. China should actively adapt to the new trend of digital development of global supply chain, build a digital supply chain system according to the situation and cross the digital divide; Promote technological innovation, operation mode innovation and format innovation, and cultivate core enterprises with control ability, operation ability and configuration ability in the global industrial chain; Meet the challenges brought about by the reshaping of the global supply chain, give and take, and guide industrial transfer in an orderly manner; Strengthen the strategic support and guarantee of the new supply chain; Actively participate in global supply chain governance and realize joint construction, operation and sharing.

(1) Comply with the new trend of digital development of global supply chain, build a digital supply chain system according to the situation, and improve the breadth and depth of participation in global supply chain.

At present, the international community and governments all over the world have promoted digitalization to an important strategic level. For example, in February 2020, the European Commission issued a digital transformation plan, including the European Data Strategy and the White Paper on Artificial Intelligence. Design and development, supplier selection, material procurement, production control, logistics distribution, distribution channels and other supply chain fields have great space for digital development. It is necessary to promote the deep integration of Internet, Internet of Things, blockchain, big data, artificial intelligence and 5G technologies with the global supply chain, vigorously promote the application of digital technologies such as intelligent machines, man-machine collaboration, cloud office, digital signature, mobile payment, and identity authentication, and create digital functions that are visual, traceable, predictable, and responsive, so as to realize the transformation of traditional supply chain operations from serial to parallel, and from chain to network. Promote digital construction from the sales end to the supply end of the supply chain, and run through all links of the whole process, including digital planning, digital precision marketing, digital design, digital procurement, digital production, digital logistics, digital operation and quality management, and promote the development of digital formats such as digital trade, digital outsourcing and digital services. The construction of digital supply chain requires large capital investment, long construction period, difficult integration and high technical threshold. It requires not only enterprises to have digital planning, investment strength and management ability, but also the government to provide public services for the construction of digital supply chain, implement comprehensive policies to promote the digital development of supply chain, and improve the basic research and development level and large-scale application ability of digital technology.

(2) Grasping the new opportunities brought by the construction and innovation of global supply chain, promoting technological innovation, operating model innovation and format innovation, and enhancing global supply chain management capabilities.

There are differences among enterprises, there are opportunities for industries, and there are ups and downs in the supply chain. Innovation is the driving force to keep growing. Give full play to the role of supply chain innovation in resource allocation, factor flow and efficiency improvement, and strive to improve operational functions such as planning, layout, integration, optimization, evaluation and guarantee, so as to realize the synergy of industrial chain, the leading role of value chain and the smooth supply chain. Enterprises are builders, remolders and innovators of global industrial chain, value chain and supply chain. Seize the new trend of global technological change, take enterprises as the main body, take the market as the guidance, and take the government as the guidance to develop, excavate and break through the "unique technology", "neck-stuck technology" and key intermediate products in the global industrial chain and cross the technical threshold. Seize the new trend of global economic informatization, encourage lean management, quick response, comprehensive services, solutions and other operating modes to transform into digitalization, intelligence, platformization and networking, and promote a group of enterprises to become the benchmark of digital, intelligent, flexible and platformization operation of supply chain through online and offline integration and front-end and back-end integration, and upgrade from 1.0 to 2.0 or even 3.0. Follow the new characteristics of global industrial division of labor, promote the integration and linkage of production and trade, domestic and foreign trade, trade in goods and services, import and export, trade and investment, domestic and international links, and physical processes and digital processes, and realize the transformation from chain participants to chain operators, and from business contractors to business organizers, thus forming a group of core enterprises with control ability in the global industrial chain, operational ability in the global supply chain and configuration ability in the global value chain.

(C) to meet the challenges brought about by the reshaping of the global supply chain, seek advantages and avoid disadvantages, give and take, and guide industrial transfer in an orderly manner.

Developed countries, such as the United States, have taken measures to attract manufacturing backflow, which has structural and phased characteristics, and the outflow trend has not slowed down, and the actual effect is not obvious. The reshaping of global supply chain based on cost, safety and technological changes is a common opportunity and challenge faced by all countries. The key is to seize the opportunity and take the initiative. The COVID-19 epidemic has intensified the reconstruction and decentralized distribution of the global supply chain, and the competitive pressure faced by China in moving towards the middle and high-end links is even more significant. At the same time, the risk of supply chain relocation is increasing. Relying on China’s solid industrial system and huge market advantages, we should encourage international advanced supply chain links and business processes to take root in China and form a digital and intelligent industrial cluster; Actively participate in FTA negotiations on high-standard rules and issues, negotiate and sign bilateral agreements, and create a regional integration ecosystem with strong complementarity, great mobility and deep integration. We will continue to encourage domestic advantageous industries, enterprises, projects and services to "go global", carry out international capacity cooperation in light of the needs of the host country, and drive the industrial chain and supply chain to extend overseas. Although the processing and production of some traditional textile industries have been transferred to Southeast Asia, the overall carrying capacity is limited, and the production, processing and supporting capacity in China is still huge. It is necessary to give full play to the traction and networking effect of industrial chain and supply chain, encourage the upstream and downstream links such as R&D and design, key materials, production equipment and marketing services to deepen the local land, expand the trade of intermediate products, and realize the transformation from an intermediate importing country to an intermediate exporting country. Improve the service environment of business and government affairs,Orderly guide the industries in the eastern coastal areas to move inland in the central and western regions, cultivate a distributed supply chain system that faces both international and domestic markets and institutional procurement, and avoid large-scale relocation of the supply chain.

(D) Strengthen the strategic support and guarantee of the global supply chain

Based on the concentration and radiation of global supply chain, European and American countries have upgraded it to the strategic level as an asset that is vital to national security. In 2012, the United States issued the Global Supply Chain Security Strategy, with the strategic goal of promoting efficient and safe transportation of goods and cultivating flexible supply chains. In 2015, the United Kingdom issued the "Strengthening the Government and Action Plan of British Manufacturing Supply Chain", focusing on supporting supply chain innovation, upstream and downstream cooperation, supply chain financing, and flexible security. Germany will build an intelligent supply chain as an important content of Industry 4.0. The Chinese government attaches great importance to the development of modern supply chain. In 2017, the General Office of the State Council issued the Guiding Opinions on Actively Promoting the Innovation and Application of Supply Chain, which provided institutional guarantee and policy support for participating in global supply chain cooperation. The COVID-19 epidemic has posed a great challenge to the normal operation of the global supply chain, and also exposed the crux of the lack of flexibility of the supply chain system. It is necessary to continue to dynamically improve the guarantee and support system and mechanism, break through the technical bottleneck, consolidate the process synergy gap, and make up for the shortcomings of operation and management. Efforts should be made to build an emergency supply chain system. According to the principle of decentralized layout and upstream and downstream coordination, an optimized catalogue of strategic materials and suppliers should be set in different levels to build a supply chain in integration of defense and civilian technologies and improve its response ability to major emergencies and disasters. Do a good job in the talent reserve and use of the global supply chain, and focus on cultivating professionals and applied talents in the fields of information technology, applications, Internet, Internet of Things, artificial intelligence, big data, cloud computing, and operation management.

(E) Participate in global supply chain governance and realize joint construction, operation and sharing.

The economies, industries and enterprises in all countries and regions of the world have formed a situation of "you have me and I have you" through the global supply chain, and all the glory will be lost. The global supply chain brings externalities such as market monopoly, environmental pollution and income gap, and the market distortion caused by the intervention of governments in the global supply chain requires the cooperation of governments and institutions to jointly promote the improvement of global supply chain governance. It is necessary to make use of the international cooperation platform, strengthen the understanding and coordination of supply chain industrial policies, implement neutral policies in line with international multilateral rules, create an international fair competition environment, promote the joint participation of global supply chains, and realize the common sharing of global value chains. Make use of multilateral trade organizations to strengthen the negotiation of international rules such as digital trade, gradually establish a mutually recognized supply chain standard rule system, improve the consistency of rules and standards in various countries, take measures to eliminate or reduce supply chain barriers, solve bottlenecks in supply chain links with many trade links, long trade time and high trade costs, and promote customs clearance, inspection and quarantine, transportation logistics, e-commerce and other conveniences. In order to cope with emergencies and major disasters, countries should be encouraged to cooperate and jointly build a global emergency supply chain system. Supervise all kinds of enterprises participating in the global supply chain to fulfill their social responsibilities, advocate green supply chain, implement green management in the whole process of procurement, production, logistics, sales, consumption and recycling, promote ecological labeling, avoid excessive packaging, waste dumping and pollution leakage, and realize the supervision of the whole life cycle of supply chain.

　　Beijing, June 14th (Li Jinlei, Xie Yiguan, Zuo Yukun, Wu Tao) In the early morning of June 13th, Beijing Xinfadi Wholesale Market was temporarily closed. As an important "vegetable basket" in Beijing, what impact will the closure of Xinfadi bring? Will the supply of vegetables and fruits be tight? Will the price rise? Do you want to grab food and hoard it?

　　On the 13th, the reporter interviewed a number of e-commerce platforms and enterprises, and visited a number of supermarkets in Beijing.

On June 13th, Beijing Xinfadi Wholesale Market was temporarily closed. China News Service reporter Zhang Yushe

　　Is the supply of fruits and vegetables tight?

　　Beijing Xinfadi Market, located outside the South Fourth Ring Road in Beijing, is the largest "food basket" in the capital. Newly developed vegetables account for about 70% of the city’s total supply, pork accounts for about 10% of the city’s total supply, and beef and mutton accounts for about 3% of the city’s total supply.

　　Therefore, how will the temporary closure of Xinfadi affect the supply of daily necessities in Beijing, especially vegetables and fruits?

　　On June 13th, the reporter visited a number of supermarkets in different parts of Beijing and found that the number of customers buying vegetables increased significantly compared with the past, and some vegetables were temporarily out of stock, but the overall supply was stable.

　　On the afternoon of the 13th, the reporter found in a community supermarket in Xincun Street, Fengtai District, Beijing that the vegetable area was basically empty. Many residents were asking why the vegetables were sold out, and some discussed going to other supermarkets. The staff told the reporter: "Because it is a weekend, there are more dishes than usual, and the price is the same as usual, but it has been robbed this morning."

Many vegetable varieties in Auchan Supermarket in Xincun Street, Fengtai District, Beijing have been sold out. Xie yiguan

　　The reporter then rushed to an Auchan supermarket in Xincun Street, Fengtai District, where many vegetable shelves have been sold out, and only some fine packaged vegetables have surplus goods. As a new batch of green peppers has arrived, the citizens are all around to choose.

　　In a convenience supermarket in Xicheng District, Beijing, a new batch of cucumbers just arrived on the shelves, and immediately two or three citizens came forward to pick them up. "Usually it’s once every morning. As a result, the vegetables were basically sold out this morning, and I went to the wholesale market in the afternoon. " The supermarket staff said.

The food stall of a convenience supermarket in Xicheng District, Beijing. Zhongxin. com Zuo Yukun photo

　　The reporter found in a good supermarket for fruits and vegetables in Changping District that some vegetables such as potatoes and cauliflower have been sold out. The clerk told the reporter, "Our vegetables are not from the new land, but from the direct supply of the origin. I didn’t expect that the new land would be closed, so there are not so many vegetables in stock. Today, there are many more people who come to buy food, so vegetables such as potatoes are temporarily sold out, but they will be supplied early tomorrow morning."

Customers buy food in a good supermarket for fruits and vegetables. Zhongxin. com reporter Li Jinlei

　　The reporter noticed that the supermarket placed a Yi Labao at the door to remind customers that "we promise to ensure sufficient product supply and stable prices, so please don’t worry, let alone snap up."

　　Wang Hongcun, the second-level inspector of Beijing Municipal Bureau of Commerce, also said on the 12th that most fresh supermarkets in Beijing have their own supply channels, and some supermarkets have adopted the direct supply mode, which has little impact on the supply guarantee of daily necessities.

　　What’s the change in price?

　　Wumart told reporters that "our price has not changed, and we are still doing 618 activities normally. The supply situation is only that individual goods are out of stock on the afternoon of the 13 th, such as Chinese cabbage and spinach, and there are indeed cases where they are out of stock. "

　　According to the reporter’s visit and public media reports, the vegetable prices of large supermarkets are generally stable, while some vegetable markets dominated by vendors have seen some vegetable prices increase.

　　Located in Xicheng District, Beijing, a convenient vegetable market is still rich in vegetables, and the price is slightly higher than that in the early morning of 13th, such as potatoes from 2.3 yuan to 3.0 yuan.

　　The vendor said that since the morning of the 13th, citizens have purchased vegetables in large quantities. Her dishes are wholesale from Yuegezhuang market. The price and variety of Yuegezhuang vegetables have not changed greatly this morning, but it is expected that the impact will be greater tomorrow.

The citizens buy food in the supermarket. Zhongxin. com reporter Li Jinlei

　　In another people’s life service center in Xicheng District, in the past, there were only a few scattered food stalls on the three floors outside, and the price did not rise.

　　"Buy something to eat first, and there will be tomorrow!" The stall owner told reporters that his own dishes were not imported from Xinfadi, but from Liugezhuang wholesale market.

　　As an "old customer" there, the stall owner guarantees that there will be plenty of fresh vegetables tomorrow morning, but it is expected that many merchants who bought goods in Xinfadi will switch to other wholesale markets, and the price of vegetables may fluctuate.

　　In a red vegetable basket community supermarket in Xincun Street, Fengtai District, the vegetable vendor said, "Almost all the vegetables have been robbed, and the price is basically the same as usual. Some of them are a little expensive. I don’t know what the purchase price is tomorrow."

　　Shangchao and the grocery shopping APP have both removed salmon.

　　The reporter visited a number of convenience stores and supermarkets in Beijing and found that salmon had been removed from the shelves. "Don’t sell salmon! Resale will be punished. " A clerk of a supermarket said.

　　On the online, the reporter found that there are still seafood products on sale, but there are no salmon on sale. Meituan bought food and said that salmon products had been completely removed.

　　Other seafood products are sold normally. In a Carrefour store in Beijing, all kinds of aquatic products and seafood are still sold in the fresh food area, and the shelves where salmon was originally placed have been replaced with other varieties.

A seafood stall in a people’s life service center in Xicheng District, Beijing. Zhongxin. com Zuo Yukun photo

　　The reporter also noticed that when a young couple was near a seafood stall, the husband wanted to go forward and was caught by his wife.

　　In this regard, the stall owner of the seafood stall is also very helpless: "We are all qualified, and it is impossible for us to sell in a problematic market!" She told reporters that Saturday was originally a good time for seafood sales, because there were many elderly people living around. When children came back on weekends, family reunion often required some seafood. But today, the sales of seafood have been greatly affected.

　　"There are a lot fewer people buying, and everyone will ask about the Beijing-Shenzhen seafood market." The stall owner said that his seafood was purchased from Wangsiying Seafood Market. Today’s price is still relatively stable, but according to this sales situation, it is estimated that the price will change soon.

　　Beijing has taken many measures to protect the "vegetable basket""supply

　　In order to ensure the normal supply of vegetables and fruits, Beijing has also taken various measures.

　　On the 13th, Wang Hongshou, the second-level inspector of Beijing Municipal Bureau of Commerce, said at the press conference that during the temporary closure of Xinfadi, the vegetables and fruits originally traded in the market were moved to designated areas, which were divided into five areas.

　　Vegetables are traded in the following designated areas: first, the venue of international famous wine city; Second, the large truck parking lot in Xinfadi market; The third is the parking lot of Xinfadi Village; Fourth, the site of the International Aquatic City on the east side of the North Bridge in Xinfadi, all of which are used for wholesale trading of vegetable carts.

　　The fruit is located in the temporary trading area of Yangfang, the north gate of Shengfang International Flower Headquarters Base.

　　In addition, vehicles transporting beef and mutton are diverted to Yuegezhuang wholesale market in the northeast corner of Yuegezhuang Bridge in the West Fourth Ring Road.

On June 13th, Beijing Xinfadi Wholesale Market was temporarily closed. China News Service reporter Zhang Yushe

　　In addition, Beijing has strengthened the "point-to-point" monitoring and replenishment of daily necessities in seven primary wholesale markets, 22 large supermarket chains and convenience stores, as well as secondary markets and non-chain stores, so as to achieve full coverage of the supply, replenishment and monitoring of daily necessities such as meat, vegetables, eggs and milk in primary and secondary markets and retail stores in Beijing, and ensure adequate supply and stable prices.

　　Wang Hongcun said that he supports other wholesale markets to increase the intensity of goods transfer and increase trading venues to ensure the normal supply of daily necessities in this city, especially vegetables and fruits.

　　At the same time, catering enterprises and government organizations are encouraged to purchase goods from wholesale markets such as Dayang Road, Yuegezhuang and Shuitun, large supermarket chains or surrounding community markets during the temporary closure of Xinfadi.

　　It is understood that during the closure of Xinfadi Market, in order to expand the trading volume and meet the needs of the public, Yuegezhuang Wholesale Market decided to extend its business hours. The business hours of the meat hall changed from 9: 00 to 23: 00 to 8: 00, and the pork market increased from 1,000 to 2,000 to 3,000 per day.

　　Enterprises have responded to "guarantee supply"", saying there is no need to snap up.

　　On the 13th, JD.COM, Meituan, Hungry and other e-commerce platforms told the reporter of Zhongxin. com that there is no need to snap up goods to ensure the supply of daily necessities.

　　JD.COM said that he has coordinated the suppliers of various brands to fully guarantee the supply of daily necessities such as rice, flour, grain, oil, meat, eggs and vegetables for Beijing residents. At present, the supply of various commodities is sufficient, and consumers do not need to snap up and stock up.

　　Meituan said that it would coordinate the origin and suppliers at the first time, increase the purchase volume to 3-4 times of usual, and fully guarantee the supply of daily necessities such as vegetables, meat, eggs and fruits.

　　Hungry, buying food means that a project team has been set up to ensure supply, and resources of riders have been deployed to give priority to meeting the online shopping needs of Beijing citizens.

　　Daily Youxian said that since the 12th, it has coordinated the direct supply origin and manufacturers, and deployed the supply of meat, eggs, vegetables and other commodities necessary for the daily life of ordinary people, which will initially double the supply.

Data Map: Vegetable area in a supermarket in Beijing. Zhongxin. com reporter Li Jinlei

　　Offline supermarkets have also taken action to increase stocking. The reporter noted that many supermarkets said that direct supply was the main factor and continuous supply was not a problem.

　　Li Yanchuan, chairman of the supermarket, told the media that most of the fruits and vegetables in the supermarket are directly harvested from the place of origin, so after the closure of the new place, it will not have much impact on the supermarket, and the supermarket outlets have made emergency preparations with upstream suppliers.

　　The relevant person in charge of Carrefour said that the fruits and vegetables in the store are mainly collected directly from the place of origin and are not affected by the closure of the new place. At present, the supply is sufficient and the price is stable.

　　Xu Lina, a spokesperson for Wumart Group, also said that Wumart pork, beef and mutton, and fresh vegetables come from direct mining in the country of origin. In addition, all stores in Wumart have made preparations for stocking all kinds of people’s livelihood goods and epidemic prevention materials and emergency cargo adjustment.

　　According to Huaguan Supermarket, pork, beef, mutton and fresh vegetables are mainly supplied directly from the place of origin and collected directly from the base, and have not been affected by the closure of the new place. At present, the stock has increased to three times as much as usual. "The distribution frequency of fresh fruits and vegetables has been temporarily increased from once a day to two or three times a day, and it is supplemented with the order to ensure the sufficient inventory of the store."

　　A little more news.

　　Covid-19 has a low probability of polluting vegetables and meat.

　　Feng Luzhao, a researcher at the Infectious Disease Prevention and Control Department of the China Center for Disease Control and Prevention, said on February 9th that the probability of the virus polluting vegetables, fruits and meat through droplets and direct contact is very low.

　　Feng Luzhao suggested running water to clean vegetables, fruits and meat after returning home. Fresh vegetables and fruits are not recommended to be kept for a long time to ensure safety. Meat that is not eaten for the time being can be frozen. Vegetables and meat should not be eaten raw. It is recommended to burn cooked food and peel the fruit as much as possible.

　　Core reading

　　On September 18, 2019, General Secretary of the Supreme Leader emphasized at the symposium on ecological protection and high-quality development of the Yellow River Basin that the Yellow River should be a happy river for the benefit of the people.

　　We will jointly do a good job in great protection and jointly promote great governance. For the sake of the mother river, an exploration of river protection and management is carried out in the Yellow River. Implement unified water management and dispatching, carry out deep water saving and water control, and systematically control soil erosion … … The water resources department regards great protection as the key task, and makes good use of water resources strictly from a narrow tube and carefully calculates and uses water resources. From 1999 to August this year, the Yellow River has been continuously flowing for 23 years.

　　Dongying, Shandong, the Yellow River estuary.

　　The river flows towards Wan Li, flowing, spreading and entering the sea. Here, I witnessed the Yellow River’s appointment as scheduled for 23 consecutive years.

　　Once upon a time, because the Yellow River was cut off, it was another scene here. Sand covers the riverbed and birds stay away from home. From 1972 to 1999, during the 28 years, the main stream of the lower Yellow River was cut off for 22 years. When the cut-off was the most serious, it was 704 kilometers away from the estuary. At one time, the river ecosystem was on the verge of collapse, the wetland area shrank, and the production and life of the people were affected.

　　Protecting the Yellow River is a great plan for the great rejuvenation of the Chinese nation. Since the 18th National Congress of the Communist Party of China, the Central Committee of the Communist Party of China has attached great importance to the protection and management of the Yellow River, made overall plans to promote water resources management, intensive and economical utilization of water resources, and water environment restoration, so as to "relax the muscles and show the bones" for the mother river.

　　Up to now, the Yellow River has been continuously flowing for 23 years.

　　Looking forward to water — —

　　"Before and after 1997, there were 226 days without monitoring the flow; Today, the Yellow River Delta is full of vitality. "

　　Venue: Lijin Hydrological Station, Dongying, Shandong — — The last hydrological station before the Yellow River enters the sea

　　"If the flow is cut off, just look at Lijin Station." Lijin Hydrological Station of the Yellow River Conservancy Commission is the last hydrological station before the Yellow River enters the sea.

　　Zhang Li, who works here, still remembers, "Before and after 1997, there were 226 days when no traffic was monitored; Today, the Yellow River Delta is full of vitality. " When no water enters the sea, it dries up and spreads a little, the sea water erodes the coastline, glistening alkali turns out of the ground, and the species of offshore organisms decrease … …

　　Where did the water of the Yellow River go?

　　"In the past, the dense water intakes on both sides of the strait were like straws reaching out to the Yellow River, diverting water out of order, and guarding the river downstream without water." Zhang Li was deeply touched.

　　The symptom of the Yellow River’s cut-off lies in the uncontrolled use of water, which exceeds the water resources carrying capacity of the Yellow River. A set of data highlights the tension between people and water: the Yellow River accounts for 2% of the country’s river runoff, supporting the water demand of 12% of the country’s population and 17% of cultivated land.

　　Water use must move from disorder to order. Unified regulation of water quantity has become the key to control the Yellow River. "With the continuous flow of the Yellow River as the goal, the state will set the total amount first, and then divide the water consumption in various places, which will be uniformly dispatched every month and every quarter, and important sections will be monitored regularly." Ke Sujuan, deputy director of the Water Resources Management and Dispatching Bureau of the Yellow River Conservancy Commission, introduced.

　　On March 1, 1999, the first water dispatching instruction was issued from the Yellow River Water Conservancy Commission in Zhengzhou, Henan. This is a precedent for the unified regulation of water quantity in large rivers.

　　Ten days later, on March 11th, the Yellow River resumed flow, and Lijin Hydrological Station ushered in the long-lost Yellow River water.

　　The situation of that day is still fresh in Zhang Li’s memory: "We started the hanging box with the current meter and immediately put it into the forecasting work." 14.4 m3/s, 109 m3/s, 663 m3/s … … In a few days, the flow into the sea has been increasing.

　　"The wetland area has gradually expanded, with more birds inhabiting and biodiversity restored." Zhang Li counts changes.

　　Since the unified water regulation of the Yellow River, more than 670 billion cubic meters of water has been supplied to the basin and related areas, which has supported the economic and social development and ecological civilization construction of the basin and related areas.

　　Water transfer — —

　　"Thousands of water intakes in the Yellow River have set quotas."

　　Venue: Head Gate Management Office of Liuyuankou Canal, Kaifeng, Henan — — The top of the Yellow River when it is cut off most severely.

　　There is no precedent to carry out unified water regulation in large rivers. How to adjust it?

　　Kaifeng, Henan Province, the first sluice management office of Liuyuankou Canal of the Yellow River Conservancy Committee, a sluice is like a "faucet", which draws water from the Yellow River to moisten the fertile fields. It is more than 700 kilometers away from the estuary, and it is also the top end of the Yellow River when it is most seriously cut off.

　　Shortly after the first water dispatching instruction was issued, the management office received the water quota — — Adjust 150 million cubic meters of Yellow River water every year. Qi Shushan, then the director of the management office, was worried: "In the past, the maximum amount of water diversion was 1 billion cubic meters per year, ‘ Faucet ’ Greatly tightened. "

　　Almost at the same time as the water dispatching instruction, it was the local villagers’ incomprehension: "The water is so small, can the ground be watered thoroughly?" … … At the peak of water use, nearby villagers gathered around the gate to beg for water.

　　Qi Shushan patiently persuaded the villagers, "What is the taste of a day without water? Everyone has tasted it. Both upstream and downstream are used sparingly, so that everyone can drink the Yellow River water. "

　　According to the dispatching requirements, the management office collects the water demand, reports the plan step by step in advance, and issues it for implementation after approval by the competent department. The water consumption is less, but the crops in this season have a bumper harvest, and everyone’s hanging hearts are also put down.

　　"Like the Liuyuankou Canal Head Gate Management Office, thousands of water intakes in the Yellow River have set a quota. The unified management and dispatching of water quantity reflects the fine scientific management of water resources. " Ke Sujuan said that in many years of practice, the water resources management model of "the state uniformly distributes water, the provinces (regions) are responsible for water distribution, the total water consumption and cross-sectional flow are controlled, and the important water intakes and key reservoirs are uniformly dispatched" has gradually matured.

　　Water saving — —

　　"What is water saving? On the way from irrigation area to Tiantou, the less the Yellow River water is lost, the better."

　　Venue: Dayudu Irrigation District, Yuncheng, Shanxi — — High irrigation project of diverting water from the Yellow River and national large-scale irrigation area

　　The Yellow River in Wan Li cuts across the mountains and passes through the Shanxi-Shaanxi Gorge.

　　In Dayudu Irrigation District, Ruicheng County, Yuncheng City, Shanxi Province, a series of water pipes climbed on the loess high slope with thousands of ditches and valleys, which led the Yellow River water to rise more than 300 meters and irrigated more than 500,000 mu of fertile land.

　　More than 1,000 mu of farmland owned by Hu Tianni, a large grain grower in Ruicheng County, "drank" the Yellow River water. Summer crops are good, autumn crops grow well, and water is the key.

　　Datian sticks out a sprinkler every 18 meters, taps the mobile phone, the water pump starts, and the trickle flows along the pipeline at a depth of 1 meter underground to the ridges. "In recent years, I have invested in the purchase of buried sprinkler irrigation equipment, from flood irrigation to small irrigation, and the water consumption per mu has been reduced from 150 cubic meters to below 60 cubic meters." Hu Tianni said.

　　A ballad tells the story of the "difficulty in using water": living along the Yellow River, drinking water is more difficult than oil, surging water flows eastward, and drought makes people worry. In 1993, Hu Tianni contracted more than 20 mu of land. At the peak of water use, she had to carry a pump to the Yellow River to pump water day and night, and it would take ten days to water it at least once.

　　"The Yellow River water is hard-won, so we should use it carefully." Today, with sprinkler irrigation equipment, Hu Tianni’s more than 1,000 mu of wheat saves 480,000 cubic meters of water, saving more than 160,000 yuan. After tasting the sweetness, Hu Tianni is more energetic, and new technologies such as sprinkler irrigation equipment, sensors and Internet of Things are constantly introduced.

　　From the field to the source, water-saving technology has gradually covered all links, and the water-saving transformation of Dayudu Irrigation District has been continuously promoted.

　　"What is water saving? On the way from the irrigation area to Tiantou, the less the Yellow River water is lost, the better. In technical terms, it is to improve the effective utilization coefficient of irrigation water. " Dang Chao, director of the secondary station of Dayudu Irrigation District Hub, said.

　　Water flows from the Yellow River to the bucket canal. Douqukou is the place where the irrigation area delivers water to the masses. "In the past, there were different standards for measuring weir and draft gauge at the mouth of the bucket, and there was no accuracy in how much water was put." Dong Zengwu, director of the Dayu River Pumping Project Administration, introduced. After repeated tests, a steel plate weir with uniform specifications was installed in the irrigation area, with higher accuracy and consistent standards.

　　The flowmeter on the canal is also related to water saving. There is a lot of sediment in the Yellow River, and the errors of ultrasonic and radar flowmeters are large. "We started technical research and improved more than 10 functions of magnetostrictive flowmeter." Dong Zengwu introduced.

　　At present, the effective utilization coefficient of irrigation water in irrigation area is 0.5518, which is 0.0818 higher than that before the implementation of water-saving reconstruction and continuous construction supporting projects, and the average irrigation water per mu is 191 cubic meters, which is 67 cubic meters lower than that before the implementation of the project.

　　Through the promotion of water-saving agriculture and the implementation of water-saving transformation in irrigation areas, the effective utilization coefficient of farmland irrigation water in the Yellow River Basin has increased from 0.554 in 2019 to 0.566 in 2020, and the actual average irrigation water consumption per mu of cultivated land is lower than the national average.

　　The biggest contradiction in the Yellow River Basin is the shortage of water resources, and the utilization rate of water resources is as high as 80%. "To manage the Yellow River, we must fight hard to save water and control water, insist on setting the city, land, people and production by water, and make good use of water resources carefully." Jing Ming, chief engineer of the Water Conservation Center of the Yellow River Water Conservancy Commission, introduced.

　　Water control — —

　　"This means that more sediment stays in the ditch and more water turns into clear water and gradually flows into the Yellow River."

　　Venue: Suide Scientific Experimental Station of Soil and Water Conservation, Jiuyuangou Valley, Yulin, Shaanxi — — An experimental station for water and soil control for 70 years.

　　Less water and more sediment, and the disharmony between water and sediment are the fundamental crux of the Yellow River.

　　Jiuyuangou, located in Suide County, Yulin City, Shaanxi Province, is one of thousands of gullies in the Loess Plateau, and the vertical and horizontal gullies connect the Wuding River, a tributary of the Yellow River. A soil and water conservation experiment that has been carried out for 70 years has explored the solution for water control and sand control.

　　Maliangou Village is located in Jiuyuangou, with fruit trees in the mountains and crops in the valleys. "Take apples as an example. The transfer fee for each acre of hillside is 55 yuan, and each person gets a bonus of 230 yuan every year. There are still 76 villagers working in the orchard, and one place can give birth ‘ Sanjin ’ 。” Wang Jianxiong, secretary of the village party branch, said, "Apple roots are deeply rooted and branches are scattered, which is still a way to prevent soil erosion ‘ Good hand ’ 。”

　　All this benefits from soil erosion control. In 1952, Suide Scientific Experimental Station of Soil and Water Conservation of the Yellow River Conservancy Commission was established. Researchers waded through mountains and rivers and surveyed the terrain. In the second year, the first warping dam in northern Shaanxi was built in Maliangou village.

　　Li Wenyuan, a villager, often heard the old people mention this dam. "The dam stops the sediment, and the water is drained from the building, leaving the soil behind. Layers of loess slowly silted the Cheng Liangtian in front of the dam. In a few years, in front of the warping dam ‘ Long ’ More than 150 acres of fertile land. "

　　"Silting dams can not only maintain soil and water, but also increase food production, which has become an effective measure." Party Weiqin, chief engineer of Suide Soil and Water Conservation Science Experimental Station, introduced.

　　Subsequently, a series of silt dams rose from the ground. However, at that time, the construction standard of warping dams was low and the flood control ability was poor. A heavy rain many years ago caused many warping dams in Jiuyuangou to collapse.

　　"From a painful experience, the standards, methods and materials for dam construction should be upgraded." Dang Weiqin said that the experimental station carried out a new round of exploration and put forward the idea of building a "warping dam system". "Large dams can play a role in intercepting floods and protect the safety of small and medium-sized warping dams downstream." Nowadays, in Jiuyuangou, large, medium and small warping dams cooperate with each other to form a relatively stable dam system, which greatly improves the safety performance of warping dams.

　　Continue to build warping dams and use engineering measures to maintain soil and water, or plant trees and grass and take biological measures? We set up "three lines of defense" from the bottom of the ditch, the hillside to the top of the beam: at the top of the beam, we will carry out grass-field rotation and plant economic forests; Planting soil and water conservation forest and artificial pasture on the hillside; At the bottom of the ditch, build large, medium and small warping dams according to local conditions. "Biological measures, agricultural measures, and engineering measures are combined, and layers of fortification and storage are stopped." Dang Weiqin said, "This means that more sediment stays in the ditch and more water turns into clear water and gradually flows into the Yellow River."

　　Not only Jiuyuangou, but also small watershed comprehensive management projects have been continuously promoted. In recent years, the area and intensity of soil and water loss in the Yellow River Basin have been continuously "double declining".

Recently, Xiaolin Li, vice president of Country Garden Holding Group, and Zou Hao, president of Country Garden in Jiangxi and Fujian, as safety officers, went deep into the first-line projects in Jiangxi and Fujian to carry out safety production inspection, and inspected the implementation of the Group’s safety production management system and safety production control measures. In terms of safety production, Country Garden always adheres to the safety bottom line, puts the safety production policy of "safety first, people-oriented" in the first place, implements the daily safety management of each project, and lays a solid foundation for ensuring the delivery of houses.

|Xiaolin Li, vice president of Country Garden Holding Group, went to visit the region of Jiangxi and Fujian.

Recently, Jiang Jun, president of Country Garden Guangdong Region, went to Dongguan, Huizhou, Chaozhou, Jieyang, Shantou, Meizhou, Heyuan and other places to inspect the projects. During the field visit, Jiang Jun learned in detail about the construction progress, delivery plan and challenges of each project, and put forward clear requirements for the construction quality and safety control of the project, requiring the project team to go all out to promote the construction progress and ensure the delivery of the house on time on the premise of ensuring safety and quality. At the same time, he encouraged the project team and the construction unit to strengthen their confidence, maintain high morale and team spirit, overcome various problems together, and present a satisfactory answer sheet for the owner.

| Jiang JunexistMeizhou Ketianxia Country GardenPatrol plate

In order to better achieve the goal of ensuring the delivery of houses, Wu Di, President of Country Garden Central China Region, visited Huangshi, Hubei, Chenzhou, Yongzhou, Shaoyang and Changsha in recent days. In view of the project construction, Wu Di coordinated and solved specific problems on the spot to help improve the quality and efficiency of the project operation. During the inspection tour, Wu Di carefully inspected the quality and fresh-keeping situation of the demonstration area, and asked the project department to provide the best display props for the marketing work to help sales and ensure cash flow.Wu Di emphasized that ensuring delivery is the top priority at present, and all districts and projects should attach great importance to it, emancipate their minds and do everything possible to promote it.

| Wu DiPatrol in Huangshi, Hubei Province

A few days ago, Song Kai, President of Henan Region, went deep into the project sites of Pingdingshan Country Garden Phoenix City, jia county Country Garden Longxitai and jia county Country Garden to inspect the fresh-keeping situation of the delivery garden and the safety details in the construction process. During the inspection tour, Song Kai asked the project team to put safety first, strengthen the investigation of hidden dangers, and quickly rectify the problems found to ensure construction safety; For the projects that have been handed over, Song Kai requires all projects to pay attention to greening and maintenance, cleaning of the garden area and satisfaction of the owners, so as to repay the trust of the owners with timely, safe and high-quality delivery.

| Song KaiPatrol in Country Garden, jia county

In order to put an end to the hidden dangers of major safety accidents, Sichuan-Yunnan region has actively carried out the safety activities of "Safe Elevator" and strictly implemented the requirements of six-step operation, pre-operation commitment and post-operation inquiry for large-scale equipment. Every month, the general contractor is required to organize special training for foreign elevator drivers and watch accident cases. Each equipment is hung with a sign of "Safe Elevator". The foreign elevator drivers are not only familiar with the inspection and maintenance of related equipment, but also familiar with the most basic safety knowledge, which plays the role of "part-time safety officer". For workers who do not wear safety protection articles correctly, the elevator drivers are not allowed to take the elevator, thus eliminating potential safety hazards from details.

|"Safe Elevator" signboard

Country Garden Henan area strictly implements the Group’s safety management and control in safety management, continuously improves workers’ safety education, and effectively protects workers’ life safety, including daily safety morning meeting and organizing safety education meeting for all employees at the beginning of each month. According to the construction stage, it emphasizes the key points of safety management and control, selects excellent monthly safety teams and individuals, and improves the safety awareness of all employees. In the management of safety violations, we should take a more realistic attitude, persuade by relatives and copy safety rules, so that workers can deeply feel the irresponsibility of illegal operations to themselves and their families. In addition, the area also improves workers’ sense of belonging and security to the project through excellent team discussion, creates an atmosphere where everyone speaks and understands safety, and does not let go of every hidden danger, so as to solidly manage safety and provide solid guarantee for the regional delivery guarantee.

|Excellent team forum

Country Garden Shanghai-Sulu region regularly implements the basic actions of safety management and control, carries out safety education and publicity activities in various forms and in a normal way, strengthens terminal linkage, ensures standardization of management actions, tamps the safety foundation with three "persistences" and builds a safe defense line. First, insist on physical examination and safety education before entering the site, which not only keeps the safety bottom line but also ensures the construction progress; Second, adhere to the eight standard actions of safety morning meeting to improve workers’ safety awareness; Third, adhere to the management of violating the rules and regulations, implement a series of actions such as watching accident cases, contacting relatives by telephone, signing safety guarantee letters, and teaching the team to sit together, so that safety can form a basic consciousness in the minds of all team workers, lead the safe development of the project with safety culture, and escort the realization of the goal of ensuring the delivery of houses.

|Safety education before entering the country garden Shanghai-Sulu area

At present, all regions of Country Garden are actively promoting the project construction and delivery work, and through effective quality and safety control, we will go all out to ensure the smooth completion of the delivery task.

(Country Garden)

　On January 15th, in the maintenance depot of motor vehicle application in Langfang, Tianjin EMU of China Railway Beijing Bureau Group Co., Ltd., mechanics carried out inspections overnight to ensure the safety of Spring Festival travel rush. Xinhua News Agency reporter Wang Xiaoshe

　January 17, CR400AF— AE— No.2398 Fuxing intelligent moving sleeper train slowly entered motor vehicle application, Shenzhen, Guangzhou EMU. Xinhua News Agency reporter Mao Siqian photo

　　Entering the peak of Spring Festival travel rush in 2025, the major railway stations, passenger stations and airports are already crowded. During the period of Spring Festival travel rush this year, the cross-regional mobility of the whole society is expected to reach 9 billion person-times.

　　Since it first appeared in newspapers and periodicals in 1980, the word "Spring Festival travel rush" has been closely associated with Chinese. On January 18th, 2023, General Secretary of the Supreme Leader visited the railway passenger transport cadres and workers by video link, and pointed out that Spring Festival travel rush is a major event that concerns the vital interests of the people, economic development and social stability.

　　Spring Festival travel rush, a unique scenery in China, bears the good wishes of the reunion of hundreds of millions of people. This "the largest periodic migration of human beings" is undoubtedly a big test of transportation ability and organizational ability. What’s the solution to the problem? China used decades of efforts to hand in an answer sheet that satisfied the people.

　　From the low-speed and slow-moving of imported locomotives to the galloping of China Fuxing in China, from the railway-oriented to the "iron public machine water", from queuing all night to buying tickets on the palm — — Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China has taken various measures to meet people’s travel needs, and the situation in Spring Festival travel rush has undergone tremendous changes. From this, we can not only see the rapid development of the transportation industry, but also highlight the great progress and vitality of China’s economy and society.

　　Traffic progress improves the level of transportation capacity.

　　On September 25, 2023, the supreme leader of president sent a congratulatory letter to the Global Sustainable Transportation Summit Forum, pointing out that building a safe, convenient, efficient, green, economical, inclusive and resilient sustainable transportation system is an important measure to support the high-quality development of the service economy and society and realize the beautiful vision of "everyone enjoys his trip and things flow smoothly".

　　Solving the Spring Festival travel rush problem is the key breakthrough to realize "people enjoy their activities and things flow smoothly". What is the difficulty of Spring Festival travel rush?

　　The difficulty lies in the mismatch between supply and demand.

　　"China’s rapid economic and social development has brought huge transportation demand, which is also the endogenous driving force for our transportation development." Li Yang, vice minister of the Ministry of Transport, said.

　　In the late 1970s, two major events profoundly affected Spring Festival travel rush’s traffic.

　　First, the national college entrance examination was resumed in 1977. In 1978, the number of tourists sent to Spring Festival travel rush increased greatly, and the increase of students returning home for the Spring Festival was one of the main factors, and students began to become an important source of passenger flow in Spring Festival travel rush. Second, with more and more rural surplus laborers going out to work, a surging tide of migrant workers has formed, and the return of migrant workers during the Spring Festival has become another important source of passenger flow. These two events laid the foundation for the rapid development of Spring Festival travel rush passenger flow.

　　With the deepening of reform and economic development, especially since the 18th National Congress of the Communist Party of China, China’s economic vitality has continued to grow in generate, residents’ income has maintained growth, and personnel flow has become more frequent. Take the Pearl River Delta as an example. Before the reform and opening up, there were less than 1 million migrant workers. By 1991, this number had increased to 5 million; By 2017, it will increase to more than 47 million. All these have promoted the rapid growth of passenger traffic in Spring Festival travel rush.

　　The difficulty lies in structural imbalance.

　　During the period of Spring Festival travel rush, the passenger flow was not only large, but also unbalanced, which increased the contradiction between supply and demand.

　　Wang Hongye, a researcher at the Institute of Electronics of the Institute of Iron Science and Technology, explained that on the one hand, there is an imbalance in time. During the Spring Festival, everyone’s travel time is highly consistent, and demand is concentrated. During Spring Festival travel rush, especially during the Spring Festival holiday, the passenger flow in the tense direction is several times higher than usual.

　　On the other hand, it is the imbalance in direction. Before and after the Spring Festival, the superposition characteristics of "four streams" such as student flow, work flow, family visit flow and tourist flow are obvious, and the demand for transportation capacity between the labor input places such as Beishangguangshen and Shenzhen and some important labor export places is obviously higher than other areas. At the same time, the passenger flow also has obvious one-way characteristics, and there are often cases where tickets cannot be grabbed in one direction, but there are a large number of tickets left in the opposite direction.

　　Many factors make it difficult to go home for the New Year.

　　"In Spring Festival travel rush, 100% overload of trains was common. It is good to sit on four people in three seats, and it is also a good position to lie under the seat. There are people on the back of the chair and the luggage rack, and all the people in the toilet are squatting or standing. " Zhu Haibin, who has worked in Guangzhou Railway Station for more than 40 years, recalled that in order to let more passengers go home for the New Year, the railway department thought of many ways, such as changing the hard sleeper lower berth into a scattered seat for sale, increasing the sale of seatless tickets, and transferring some substitute buses from the railway bureau with small passenger flow to reinforce the railway bureau with large passenger flow, and so on.

　　Because the transportation capacity can’t keep up with the traffic volume, the passenger traffic statistics of Spring Festival travel rush are calculated based on the transportation capacity for a long time.

　　How to improve transportation capacity?

　　The first is to speed up. Since 1997, in just 10 years, China’s railways have experienced six speed increases, the railway network has been greatly improved, the layout has been further optimized, and the degree of electrification has been greatly improved.

　　However, the speed increase of existing lines will eventually be limited, and further improvement of transport capacity requires a breakthrough in transportation technology at a higher level. It is necessary to improve the ability of self-reliance and self-reliance in science and technology, master core technologies, and build China’s own cars.

　　In 2004, in order to achieve the goal of railway leap-forward development, the former Ministry of Railways adopted the mode of "introducing, digesting, absorbing and innovating" to develop high-speed rail. On August 1, 2008, China’s first high-speed railway with a speed of 350 kilometers per hour — — Beijing-Tianjin Intercity Railway officially opened for operation.

　　Since the 18th National Congress of the Communist Party of China, railway construction has reached a new level. According to the relevant person in charge of the Ministry of Science and Information Technology of China State Railway Group Co.,Ltd., under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China Railway has unswervingly taken the road of independent innovation, independently developed a large number of scientific and technological innovations represented by Fuxing EMU, and built a complete set of high-speed rail technology system covering three major fields of high-speed rail engineering construction, equipment manufacturing and operation management. China high-speed rail has achieved historic progress from catching up to leading, and high-speed rail technology has set an international benchmark.

　　The speed keeps setting a new record. At 9: 30 on December 29th, 2024, on the circular test track, two CR450 EMU trains with a speed of 400km/h made their debut. The two head schemes of "Flying Arrow" and "Eagle Falcon" were particularly eye-catching, and the main indicators such as the operating speed, energy consumption, interior noise and braking distance of the prototype were internationally leading, which marked a major breakthrough in the "CR450 Science and Technology Innovation Project".

　　Build to achieve intelligent breakthrough. Since the 18th National Congress of the Communist Party of China, the intelligence of railway construction has advanced by leaps and bounds. On December 26, 2024, the Shanghai-Suzhou-Lake high-speed railway was put into operation. Li Tuo, general manager of China Railway Electrification Bureau No.1 Company, introduced that during the construction of Shanghai-Suzhou-Lake Railway, the "platform on the cloud" of the high-speed railway four-electricity project was innovatively built — — Intelligent construction center, through the use of 5G, Internet of Things, edge computing, BIM, digital twinning and other technologies to build a data center, collect and share construction data, improve efficiency, optimize processes, and make the project connection smoother. "We have also completed and opened a joint construction ‘ Belt and Road ’ Milestone project — — China-Laos Railway and China’s first high-speed rail crossing the alpine zone — — Harbin-Dalian high-speed railway and Beijing-Zhangjia high-speed railway have opened a new era of intelligent high-speed railway. "

　　The system is comprehensive and overall leading. At 10: 33 on February 25, 2017, the G65 train left Beijing West Railway Station and ran on the Beijing-Guangzhou high-speed railway, marking the official launch of the prototype of China Standard EMU, which was designed and developed by China and has comprehensive independent intellectual property rights. On June 25th of the same year, China Standard EMU was officially named "Fuxing". The birth and operation of "Fuxing" Chinese standard EMU marks a key step of "from catching up to leading" for China high-speed railway, and China’s railway technology and equipment manufacturing has ushered in a new era.

　　The innovative breakthrough of high-speed rail has further consolidated and expanded the leading edge of China’s railways, added new kinetic energy for China to move from a big transportation country to a strong transportation country, and also provided Spring Festival travel rush with more transportation space.

　　It is not spring that outshines others, but a hundred flowers blossom in spring. In order to let more people go home for the New Year, we must work together to build a comprehensive three-dimensional transportation network.

　　On January 26th, 2024, China’s domestic large plane C919 carried 111 passengers and carried out the first flight to Spring Festival travel rush. On New Year’s Eve, 2024, the domestic large-scale cruise ship "Aida Modu" with more than 4,500 passengers just rolled off the production line, and started a wonderful trip to the sea for the New Year … …

　　Focusing on the establishment of a sustainable transportation system, since the 18th National Congress of the Communist Party of China, China has continuously increased its investment in transportation. From 2013 to 2023, the national transportation investment grew at an average annual rate of 8.1%. Among them, the investment in road transportation increased by 10.1% annually, the investment in air transportation increased by 7.3% annually, the investment in railway transportation increased by 4.3% annually, the investment in water transportation increased by 3.2% annually, rural roads were continuously improved, the annual output of new energy vehicles exceeded 10 million, and the charging facilities were continuously improved.

　　A comprehensive transportation network with railways as the backbone, roads, water transport, aviation and other modes of transportation has been formed throughout the country, which has achieved the effect of "1+1>2" and improved the convenience of travel and the efficiency of traffic operation.

　　Wu Chungeng, chief planner and director of the comprehensive planning department of the Ministry of Transport, introduced that in 2024, the Ministry of Transport compiled and completed the "Main Frame Route Plan of the National Comprehensive Three-dimensional Transportation Network" and planned to implement the quality improvement project of the main frame of the national comprehensive three-dimensional transportation network, which will gradually narrow the gap between the central and western regions and the eastern region, and the regional transportation integration will continue to advance in depth, ensuring the continuous improvement of Spring Festival travel rush’s capacity.

　　Technology empowerment improves travel experience

　　On October 14th, 2021, when the Supreme Leader of president delivered a keynote speech at the opening ceremony of the 2nd United Nations Global Sustainable Transportation Conference by video, he pointed out that it is necessary to vigorously develop smart transportation and smart logistics, and promote the deep integration of new technologies such as big data, Internet, artificial intelligence and blockchain with the transportation industry.

　　Through unremitting efforts, the transportation capacity has been greatly improved, which has been able to meet the daily travel needs, but it is still stretched to cope with the peak passenger flow during Spring Festival travel rush. Even if the capacity potential is maximized, the supply of capacity in some key directions and hot spots during peak hours is still relatively tight.

　　"From an economic point of view, traffic construction cannot be designed according to the maximum demand of Spring Festival travel rush, otherwise it will cause huge waste on weekdays. To improve the travel experience, we must use technology to empower and promote the wide application of technologies such as informationization and intelligence." Li Wei, director of the Institute of Urban Transportation and Modern Logistics of the Planning and Research Institute of the Ministry of Transport, introduced.

　　It is necessary to strengthen intelligent control and improve the response speed of the traffic system.

　　On January 14th, the first day of Spring Festival travel rush, in the comprehensive control room of Beijing North Railway Station, the reporter saw the "passenger service and production management and control platform system of passenger stations" developed by the Institute of Iron and Steel, which is the intelligent brain of Beijing-Zhangjia high-speed railway, the product of China Railway combined with its own actual research and development in the era of big data, and embodies the core content of intelligent stations.

　　"This system contains multiple modules, which can realize the comprehensive treatment of various passenger-related businesses such as station passenger service, operation organization, safety prevention and control, equipment management and emergency command." According to the relevant person in charge of Beijing North Railway Station of Beijing Railway Bureau, taking the video linkage module as an example, the video monitoring equipment of Beijing North Railway Station has the function of "monitoring linkage early warning". By setting the video data conditions and analyzing the video content in real time, it is possible to realize timely warning and prompt for situations such as excessive passenger flow density and long queue, and intelligent detection and rapid warning can be realized without manual inspection. At the same time, the system automatically sends an alarm message to the employee’s handheld terminal. After receiving the prompt message, the employee can rush to the scene in time for proper disposal.

　　It is necessary to strengthen the guidance of science and technology and improve the standard and optimize service level.

　　Driving on the Hangzhou-Ningbo Expressway, the scientific and technological support is more powerful. The Shaoxing Management Center of Zhejiang Communications Group and the high-speed traffic police jointly built 11 unmanned aerial vehicle nests on the main line of Hangzhou-Ningbo Expressway. In case of vehicle violation, breakdown and congestion, the unmanned aerial vehicle immediately took off automatically, and arrived at the accident point to hover before the ground personnel arrived, giving early warning or providing night lighting to remind the company to evacuate quickly and orderly, and at the same time transmitting live video to the monitoring and command center in real time to serve the command and decision.

　　More black technologies play a key role at various points: millimeter-wave human body imaging security devices certified by civil aviation A3 are applied at airports in Beijing and Hangzhou, and the average personal security time of passengers can be shortened from 30 seconds to 15 seconds; A self-service robot is put into Changsha South Station, Hunan Province, which can recognize faces and voices, making it convenient for passengers to inquire about the ticket gate and whether it is late or late. A batch of ice condensation early warning systems of Xizhou Expressway are fully put into use, and a terminal can monitor the road surface temperature in real time to ensure the safety of travel; On the Beijing-Hangzhou Canal, the upgraded "Ship Communication" system of Huai ‘an Ship Lock enables ships to pass fully intelligently, and the efficiency is significantly improved.

　　It is necessary to strengthen security and ensure the safe and smooth travel of the masses.

　　General Secretary of the Supreme Leader attached great importance to traffic safety in Spring Festival travel rush, and stressed that the transportation departments should resolutely implement the requirements of the CPC Central Committee, improve the ability to ensure smooth traffic, ensure the people’s safe and healthy travel, and ensure the smooth and orderly transportation of key materials.

　　The person in charge of the Transportation Service Department of the Ministry of Transport said that through the joint construction of the national comprehensive transportation information platform, cross-regional and cross-disciplinary data sharing and business collaboration will be strengthened, effectively supporting risk warnings such as road network congestion in extreme weather. The information chain of emergencies such as highway and waterway transportation and road transportation is established by means of informatization, and emergency management departments are provided with "one-click direct query" of emergency data, which greatly improves the efficiency of incident handling and emergency dispatch.

　　In addition to the innovation of traffic management service departments, in recent years, online ticketing system, intelligent navigation system, and "e-road unblocked" highway traffic infrastructure random inspection service have been continuously applied, providing more convenience for people to travel during Spring Festival travel rush.

　　Many Chinese are still fresh in my memory. In the past, during each visit to Spring Festival travel rush, there were long queues around the railway station to buy tickets. "At that time, the passengers who bought tickets at Shenzhen Railway Station were all lined up from the station window to the front of the station, which was 10 miles long. Many passengers were all in the whole family and took turns to queue up all night." Wei Yingchun, a passenger attendant at Shenzhen Railway Station who has been engaged in passenger transport for more than 30 years, still remembers the "tragic" degree of Spring Festival travel rush’s ticket purchase.

　　The appearance of the Internet, especially the online and continuous improvement of the 12306 ticketing system, ended the long queue for decades.

　　In 1996, China began to sell tickets by computer for the first time, which opened the prelude to the automation of railway ticket sales in China. On June 18, 2019, China Railway Corporation was restructured and established China National Railway Group Co., Ltd. This year, high-speed railway station and intercity railways across the country began to implement e-tickets on a large scale, marking the entry of China Railway into the era of e-tickets.

　　Different from e-commerce websites, the logic algorithm of railway ticketing system is much more complicated. Taking the calculation of residual tickets as an example, the same line is not only divided into ordinary speed trains and high-speed trains, but also covers a number of operating intervals, and each train has to distinguish different seats … … It may take tens of thousands or even hundreds of thousands of complex calculations to query the remaining tickets only once. According to the data, during the Spring Festival travel rush in 2024, the daily visits of Railway 12306 system peaked at 200 billion times, while the world search giant Google only had 6 billion times.

　　Shan Xinghua, chief researcher of china academy of railway sciences Group Co., Ltd. and deputy director of China Railway 12306 Science and Technology Innovation Center, led the team to successfully build a super-large real-time ticketing system with completely independent intellectual property rights and leading global transaction volume after 28 years of efforts. "At the moment, during the rush hour of ticket sales in Spring Festival travel rush, the railway 12306 system can sell more than 1,000 train tickets in one second. This means that you can get all the tickets for a high-speed train in one second ‘ Spike ’ 。” Shan Xinghua said.

　　Today, the registered users of Railway 12306 have accumulated over 700 million, and it has become an online and offline integrated ticketing trading platform with the highest number of visits, the largest number of tickets sold and the richest channels in the world, making the long queue of tickets queued in front of the station square a thing of the past and making scalpers lose their living space.

　　The significance of Railway 12306 is not only a ticketing platform. Through the analysis of passenger flow big data, it can help the passenger transport department to predict the development trend of passenger flow, optimize the allocation of resources, deeply tap the transportation potential, meet the potential needs of passengers, make correct marketing decisions and maximize the transportation capacity.

　　Constant heat accompanied by focus shift

　　Spring Festival travel rush in 2025 will last for 40 days from January 14th to February 22nd. According to the forecast of the National Development and Reform Commission, during the period of Spring Festival travel rush, the cross-regional mobility of the whole society will reach about 9 billion person-times, up about 7% year-on-year, and the scale will reach a record high.

　　At the same time, new trends and changes have quietly appeared in Spring Festival travel rush.

　　"Looking back on Spring Festival travel rush in the past, these years have changed so much … …” In Spring Festival travel rush in 2025, Zhang Xigang, the conductor of Qingdao Passenger Transport Section of Jinan Bureau of China Railway, welcomed the 43rd Spring Festival travel rush and the last Spring Festival travel rush in his career. He experienced the era when China Railway entered the era of bullet trains and high-speed trains, witnessed the transformation of paper tickets into e-tickets, and felt the passengers returning home changed from "walking well" to "walking well". Nowadays, Spring Festival travel rush’s way home is less embarrassed to carry luggage and load, and a little more comfortable to check in and check in. Looking at the changes in Spring Festival travel rush today, Zhang Xigang couldn’t help sighing, "This was unexpected more than ten years ago".

　　There are many unexpected situations.

　　Unexpectedly, the peak passenger flow in Spring Festival travel rush has been surpassed — —

　　Contrary to most people’s impression, Spring Festival travel rush’s passenger flow is still very large, but it is no longer unattainable.

　　By horizontal comparison, the single-day peak in Spring Festival travel rush has been surpassed. Although the single-day passenger flow in Spring Festival travel rush has repeatedly hit a new high in the same period in the past two years, in the whole year, the single-day peak has been surpassed by other holidays. Taking railway transportation as an example, according to the statistics of the reporters, the single-day passenger traffic of the railway has reached four record highs in 2023 and 2024. Among them, on October 1, 2024, the railway sent 21.448 million passengers, a record high in a single day.

　　By vertical comparison, the business passenger flow in Spring Festival travel rush decreased. Although the turnover of the whole society in Spring Festival travel rush has reached a new high, excluding the influence of the change of statistical methods, the business passenger flow in Spring Festival travel rush has dropped a lot from the peak. According to statistics, in 1981, the railway Spring Festival travel rush exceeded 100 million passengers; In 1984, passengers transported by rail, highway, waterway, aviation and other means were included in the passenger flow statistics of Spring Festival travel rush, reaching more than 500 million passengers that year; In 2014, the passenger flow in Spring Festival travel rush exceeded 3.6 billion, reaching its peak. Since then, the total number has declined. From 2015 to 2019, the total number of passengers sent by Spring Festival travel rush has basically remained at 2.9 billion to 3 billion; From 2020 to 2023, due to the epidemic, the passenger flow in Spring Festival travel rush was greatly reduced; In 2024, due to the change of statistical caliber in Spring Festival travel rush, the cross-regional mobility of the whole society reached 8.42 billion person-times, but eight of them became self-driving trips, and the business passenger traffic was about 1.7 billion person-times, only half of the peak period.

　　Unexpectedly, self-driving travel has become the main force — —

　　The decrease of business passenger flow also reflects the rapid growth of self-driving travel.

　　In Guangdong-Hong Kong-Macao Greater Bay Area, where the traffic is busy, the traffic volume has remained at a high level since the beginning of Spring Festival travel rush, especially the Shenzhong Passage and Huangmaohai Cross-sea Passage, which were opened to traffic in 2024, ushered in the first Spring Festival travel rush University Entrance Examination. As the only direct highway passage between Shenzhen Guanhui and Zhujiang River, the maximum daily traffic volume of Shenzhen-Zhongjiang Passage in Spring Festival travel rush may set a new record of 155,000 vehicles during the National Day holiday last year.

　　According to Feng Liguang, director of the Comprehensive Transportation Service Department of the Ministry of Transport, in 2025, the cross-regional mobility of the whole society in Spring Festival travel rush will reach 9 billion person-times, and self-driving travel will remain the dominant position, which is expected to reach 7.2 billion person-times, accounting for about 80% of the cross-regional mobility of the whole society, and the expressway traffic volume will peak in a single day or hit a record high.

　　The increase in the proportion of self-driving travel modes has also changed the composition and statistical methods of passenger flow in Spring Festival travel rush. In 2023, Spring Festival travel rush introduced the concept of "passenger flow" for the first time based on the statistics of the commercial passenger traffic of railways, highways, waterways and civil aviation, and included the national passenger traffic of expressway passenger cars into the passenger flow statistics of Spring Festival travel rush; In 2024, Spring Festival travel rush will further expand the statistical caliber, including the passenger trips of ordinary national and provincial buses.

　　Unexpectedly, the charging pile has become the focus of attention — —

　　Before the arrival of Spring Festival travel rush, in addition to paying attention to the difficulty of buying train tickets, charging piles have also become the focus of attention. When the State Council held a press conference to introduce the situation and work arrangement of Spring Festival travel rush in 2025, it also specifically explained the construction of charging piles and the dispatching situation during Spring Festival travel rush. This all reflects the importance of charging piles, behind which is the great leap of China’s new energy automobile industry.

　　At one time, China’s automobile market was dominated by imports and joint ventures. In recent years, China’s automobile industry has sprung up suddenly, taking new energy vehicles and intelligent networked vehicles as breakthroughs, leading the industrial transformation and upgrading and realizing "overtaking in corners". Since 2015, the production and sales of new energy vehicles in China have leapt to the top in the world, and have remained so far. By the end of 2024, the number of new energy vehicles in China reached 31.4 million, accounting for 8.9% of the total number of vehicles.

　　Therefore, it has become the focus of the transportation department to ensure the charging service along the highway during Spring Festival travel rush. Gao Bo, head of the Transportation Service Department of the Ministry of Transport, said that fast charging facilities of 120 kW and above are widely used in the national expressway service areas, and super charging stations of 600 kW to 800 kW have been built in Zhejiang, Jiangsu, Guangdong and other provinces to meet the needs of short-term fast charging as much as possible. In addition, mobile emergency charging equipment will be arranged reasonably and charging resources will be allocated as a whole.

　　Li Tao said that despite so many changes, overall, the passenger traffic during Spring Festival travel rush is still very large and the task is still very heavy.

　　There are advantages in peak transportation capacity. Although the single-day passenger flow record has been surpassed, the passenger flow in Spring Festival travel rush is still huge. For example, in the seven days of the National Day holiday in 2024, the cross-regional mobility of the whole society was 2.003 billion person-times, with an average of 286 million person-times per day; In the eight days of the Spring Festival holiday in 2024, the total number of cross-regional personnel movements in the whole society reached 2.293 billion, with an average daily turnover of 287 million, which was basically the same. Although the cross-regional personnel flow on October 1, 2024 was 331 million person-times, exceeding the peak of return flow on February 15, 2024 (the sixth day of the first month), the remaining six days of the National Day holiday were less than 300 million person-times, while the Spring Festival holiday exceeded 300 million person-times for five consecutive days.

　　The increase in self-driving reflects convenience. Less commercial passenger flow is not less demand, but more choices. Since 2015, the number of newly registered motor vehicles in China has exceeded 30 million for 10 consecutive years. By the end of 2024, the number of motor vehicles in China reached 453 million, and the number of vehicles in 96 cities in China exceeded one million. Coupled with the policy of exempting high-speed tolls for passenger cars during the Spring Festival holiday, the proportion of self-driving travel is getting higher and higher. This fully reflects the high-quality development of China’s economy and society and the continuous improvement of people’s living standards, making personalized travel more convenient. Self-driving is an important part of Spring Festival travel rush, which also brings greater pressure to traffic security in Spring Festival travel rush.

　　Economic development affects the pattern of Spring Festival travel rush.

　　"Spring Festival travel rush is not a simple flow of people, but a reflection of homesickness for generations. The change in Spring Festival travel rush is the epitome of the social changes in China, and it is also the vitality of flowing generate in China. " Li Wei said.

　　The great changes and new situation in Spring Festival travel rush not only reflect Spring Festival travel rush’s own progress and achievements in the development of transportation industry, but also are the result of many factors such as China’s economic development, regional coordination, industrial renewal, technological progress and life improvement, reflecting the deepening reform and high-quality development in China.

　　Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China has deepened reform and opening up, strengthened macro-control, effectively responded to risk challenges, and promoted historic achievements and changes in China’s economic and social development. The stable macroeconomic operation, the continuous stimulation of innovation vitality, the adjustment and optimization of industrial structure, the deepening of reform and opening up, the coordinated development of regional urban and rural areas, the accelerated overall green transformation, the increased protection of people’s livelihood and the increasing improvement of people’s living standards have profoundly changed the pattern of Spring Festival travel rush.

　　From the supply side, Spring Festival travel rush’s transportation capacity and services have been effectively improved — —

　　The improvement of infrastructure brings about the improvement of transportation capacity.

　　At the beginning of Spring Festival travel rush, China was short of transportation infrastructure, backward transportation tools and limited transportation capacity. With the development of economy and the deepening of reform, China’s transportation infrastructure network is becoming more and more perfect, and the world’s largest high-speed railway network, expressway network and world-class port group have been built, and aviation navigation has reached the whole world.

　　In terms of railways, through unremitting efforts, the mileage has grown from "less than one cigarette" per capita to 162,000 kilometers, of which the mileage of high-speed railways exceeds 48,000 kilometers, exceeding the sum of other countries in the world; On the highway side, in 1988, the first expressway in China, Hujia Expressway, was opened to traffic. Up to now, the mileage of expressways in China is about 190,000 kilometers, ranking first in the world. In terms of civil aviation, in 1993, the state abolished the requirement of buying air tickets with a letter of introduction, and all localities began to speed up the construction of airports, and civil aviation began to enter public life; In terms of water transport, the navigation mileage of high-grade waterways exceeds 67,000 kilometers; In particular, the main skeleton of the national comprehensive three-dimensional transportation network "6 axes, 7 corridors and 8 channels" has been completed with a mileage of more than 260,000 kilometers and a completion rate of about 90%.

　　In 2024, the total mileage of China’s comprehensive three-dimensional transportation network has exceeded 6 million kilometers, and its transportation service capacity has been continuously enhanced. It is moving from a big transportation country to a strong transportation country, providing strong support for people to travel. In Spring Festival travel rush this year, the passenger traffic of railways and civil aviation is expected to exceed 510 million and 90 million respectively, both reaching record highs.

　　Changes in traffic formats provide more choices.

　　At the beginning of Spring Festival travel rush, most trips depended on commercial passenger transport, and the train was the most important travel tool. Subsequently, highways, water transport and civil aviation began to exert their strength one after another, forming a multi-level travel system. Since then, with the development and progress of the times, the situation has gradually changed.

　　"In addition to the traditional commercial modes of transportation such as railways, highways and civil aviation, new modes of travel such as self-driving travel and customized passenger transport are gradually emerging, providing more choices for passengers. China’s transportation service capacity is stronger and the service methods are more diverse. These new modes of travel are more flexible and convenient, which can better meet the individual needs of passengers. " Li Wei said.

　　There are also some regional and phased travel choices that have also had a huge impact. For example, in the late 1990s, migrant workers working in the Pearl River Delta generally owned motorcycles. There is no need to buy a ticket and free time. During the Spring Festival, there began to be an army of motorcycles returning home. At the peak, there were hundreds of thousands or even millions of motorcycles returning home from Guangdong before the Spring Festival every year. Every rush hour in Spring Festival travel rush, motorcyclists will form a long queue on the national highway. Every year, local governments and transportation departments along the route set up rest spots along the national highway where motorcyclists pass to provide refueling and catering services.

　　In recent years, with the development of digital technology and Internet platform, more new modes of travel, such as car sharing, carpooling and hitchhiking, have emerged, further enriching people’s choices.

　　From the demand side, Spring Festival travel rush’s travel demand has been dispersed, and personalized requirements have increased — —

　　Coordinated regional development reduces the flow.

　　On January 16th, 2020, Zhou Yungui, who lives in Ma Jin Ryu, Ziyang County, Shaanxi Province, got on the 6065 train to his hometown at Ankang Railway Station, which was his last journey home from Guangzhou. During his seven years of working abroad, Zhou Yungui has managed five large and small breeding bases, which has enabled him to accumulate rich breeding techniques. Now the village has built an alpine fish farm, which just comes in handy. "I have long wanted to come back, but I can’t bear to learn this craft so hard. I just brought it back together this time." He pointed to the thick notebook of breeding technology and said that he would never have to run around again.

　　Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has attached great importance to regional coordinated development, implemented the strategy of regional coordinated development in depth, and gradually enhanced the coordination and balance of regional development, thus driving changes in industrial transfer and personnel flow. Many people who used to need to go out to find jobs have now achieved local employment.

　　Data from various places also verified this trend. For example, Fuyang, Anhui Province, an important export destination for migrant workers, saw the rise of migrant workers in 1992, when Spring Festival travel rush sent 210,000 passengers. In 2010, the passenger flow reached a historical peak, sending 1.72 million passengers. In 2011, there was an inflection point, sending 1.64 million passengers. Since then, the number of people sent by Spring Festival travel rush has been declining, and in 2016 it dropped to 1.47 million.

　　The change of life concept makes the demand more balanced — —

　　"If you have money, go home for the New Year", which has been the unanimous idea of migrant workers for a long time, has also supported the passenger flow in Spring Festival travel rush. With the development of society, people’s lifestyles and life concepts have undergone major changes.

　　"Reunion" doesn’t have to go home. Although reunion during the Spring Festival is still the choice of most people, some young people have settled down in big cities. During the Spring Festival, they choose to take their parents and children to the city where they work for the Spring Festival, and reunite in reverse. This reflects the change of people’s mentality: where is the family, where is the home. It also helps to reduce the transportation pressure in popular directions and effectively use the reverse transportation capacity.

　　Improvised travel is more popular. The improvement of economic conditions makes people have a more personalized pursuit of life. Compared with the Spring Festival, many people began to choose to travel during the "May 1 ST" and "Eleventh" holidays, or take advantage of annual leave to travel on weekdays, saying that they will leave, travel by car, and be at ease.

　　These conceptual changes have effectively changed the direction and time of passenger flow, which has had a great impact on the passenger flow in Spring Festival travel rush.

　　Diversified travel needs make the guarantee more complicated — —

　　During the period of Spring Festival travel rush in 2024, a large number of tourists from popular tourist cities such as Sanya, Haikou and Boao were unable to leave because it was hard to get a return ticket. At the same time, the weather changes in Qiongzhou Strait have blocked navigation, and the number of self-driving tourists leaving the island from various ports in Haikou City has remained at a high level for some time.

　　This kind of situation is rare in the past. Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China’s economy has developed continuously and rapidly. The CPC Central Committee and the State Council have continuously adjusted the distribution pattern of national income and achieved remarkable results in increasing residents’ income and improving people’s lives. The per capita disposable income of residents increased from 171 yuan in 1978 to 16,510 yuan in 2012 and then to 41,314 yuan in 2024. The improvement of income level makes people travel more freely during the Spring Festival. Not only airplanes and high-speed trains become daily choices, but also niche tours and special tours are more common. Whether it’s an old tourist city or a new online celebrity city, they try their best to attract tourists, seeing snow in the north, avoiding the cold in the south, chasing sports and feeling the culture … … People’s choices are more and more varied, and it is more and more complicated to do a good job in traffic protection during Spring Festival travel rush.

　　Behind the hustle and bustle of Spring Festival travel rush, there are more tender moments and efficient transportation — —

　　81 pairs of public welfare "slow trains" covering 21 provinces, autonomous regions and municipalities, carrying fruits, vegetables and livestock, walked among the mountains at the lowest fare in 2 yuan, supporting the hope of the people out of poverty to pursue a better life;

　　The wide application of Internet of Things, big data, artificial intelligence, unmanned aerial vehicles, unmanned vehicles and intelligent warehousing technologies has ensured the express delivery during the Spring Festival and enriched the people’s holiday tables;

　　Ten thousand-ton heavy-duty trains drill caves and cross canyons, full of coal, seeds, fertilizers and other means of production and living, warm winter and sow spring … …

　　The development of economy and society, the improvement of traffic conditions and the progress of science and technology have constantly reshaped the form of Spring Festival travel rush and the way of celebrating festivals. However, the theme and spiritual core of reunion have been continuing, constantly strengthening Chinese’s identity, family identity, national identity and cultural identity, and also inspiring us to continue to struggle for our common dream and forge ahead on a new journey. (Economic Daily reporter Qi Hui Wang Yuchen)

At the same time, while many viewers were stunned by the numerous cp’s of a popular Xian Xia drama, the historical drama "Huanyan" quietly ushered in the finale of non-members in the corner where no one was there. The biggest feature of this drama is that the lineup, word of mouth and ratings are completely mismatched.

It seems that the biggest topic of "Happy Face" is that the official blog "end water" spit by netizens on the day of the official announcement lineup is the ultimate-all starring. It’s not official blog. After all, it’s very difficult to have Zhang Yi, Liao Fan, Edward Zhang, Dong Zijian, Tong Liya and other "big names", so we can only use this method to balance the mentality of all the audience.

Apart from this hot search, any news about this drama seems to be only circulated among fans. It can be said that there is no hot search or related topic that can be called "broken circle", which is really a pity. On Douban, the score of "Happy Face" is as high as 8.0. Without fans’ comments and high scores, this achievement is more real. However, this drama with luxurious lineup and wonderful content is still "jumping on the street".

Similar to the cold reception of Huan Yan, the performance of another TV series, Young Tales of the Song Dynasty 2, is also far below expectations. Obviously, it has the good reputation of the first film and the skill of Wang Tired, a "golden screenwriter", which should capture the hearts of the audience, but the fact is far from imagination.

Although the ratings of Young Tales of the Great Song Dynasty 2 are not always at the bottom like Happy Face, they are almost isolated from the top three.

Put these two dramas together, it seems that there is no comparability. One is the age drama, the other is the costume drama of the youth group, the other is a collection of many famous performances, and the other is all young faces. However, the reasons for "jumping on the street" in these two films have something in common.

First of all, these two plays have a certain threshold for watching a play. The threshold for "Happy Face" is the play itself. The director wants to make a film-like work, so the handling of lines and the rhythm of the plot are different from usual, which makes many viewers feel uncomfortable. This kind of rhythm is too slow and the lines are too cinematic, which is not liked by young people nowadays. However, the theme of the chronological drama will be abandoned by many viewers who seek relaxation because it is too heavy.

The bad thing about "Young Tales of the Great Song Dynasty 2" here is that it is a sequel to the first one, so the audience who have not seen the first one will obviously not choose to watch it, and those who are interested in the second one will definitely make up the story of the first one first.

Another important reason is that, as mentioned above, during the broadcast of these two dramas, many TV dramas of the same period enjoyed good popularity and reputation, such as "Sauvignon Blanc" and "Lotus House", which not only featured a lot of actors, but also had relatively high quality, and related topics were frequently searched. In contrast, Huan Yan and Da Song Juvenile Chronicle 2 are really too low-key.

Of course, it’s not just external reasons. These two dramas are also controversial. Many viewers went to Zhang Yi to watch "Happy Face", but Zhang Yi’s appearance is already the tenth episode, and the plot progress is slow. This process is obviously too tiring.

The biggest controversy in "Da Song Juvenile Chronicle 2" is to change actors. In the second part, Wei Yanzi, a member of "Qi Zhai", was replaced by another actor. Although the new actor performed well and didn’t drag his feet at all, the audience obviously liked the actor in the first part. No matter how good the newcomer was, he always felt a little less aura and "not that tasty".

"Young Tales of the Great Song Dynasty 2" is also trying to improve its popularity, and it has also launched a group ensemble of "Seven Zhai". But after all, this is only a small-scale spread. As mentioned earlier, audiences who have never seen the first film will not watch the second film, so those who have never seen the TV series will probably not watch the group ensemble.

These two dramas, obviously their lineup, scripts, creative works and even word of mouth are quite good, but they have lost in ratings. Even the TV series My Fireworks, which was criticized some time ago, has always been very high in ratings because of the huge fan groups paying for it.

Comparatively speaking, "Happy Face" and "Young Tales of the Great Song Dynasty 2" are too "high and low", so "spring snow" may not be in line with the audience’s heart, and truly understanding the audience’s tastes and preferences is the key to a good TV series.