标签归档 上海后花园交友论坛

Wen | Xiao Gu Dong

The blessing of science and technology and the upgrading of world outlook are the first impressions of Reading Entertainment Jun on the variety market in the first half of the year. From Acceleration of All Staff, which focuses on the overlapping of the real world and the meta-universe, to Escape from the Chamber of Secrets 5, which focuses on infinite flow’s concept, and then to Beautiful Battle, which has a specific theme world and plot in each issue, variety shows not only have a full opening way of film and television, but also have a close integration with the popular elements of the entertainment industry, which meets the content needs of vertical audiences and continuously refreshes the public’s cognition of variety shows.

The contents of the variety show as a whole are basic, and the contents that are popular and normalized are still new. By the middle of the year, the variety market has made remarkable achievements. According to the data of Lighthouse Professional Edition, in the first half of the year, the king of variety shows all over the fields of music, reasoning, outdoor, love observation and rap, and each track has distinctive masterpieces to accurately meet the needs of all categories of enthusiasts.

Of course, in addition to these programs, there are two programs with distinct identities. The first is "Planting the Land", which is the first in the industry, whether it is the theme idea or the derivative of the production chain. The second is "Infinite Beyond Class", which can be said to be a ride on the social platform. According to the data of Lighthouse Professional Edition, in the list of public opinion popularity in the first half of the variety show, Infinite Beyond Class is located in TOP1 in January and March, and it is the only new variety show, which has great advantages in public opinion popularity.

Data is a great reference for insight into the trend of variety industry, and it is also closely related to the basic disc of the program. Looking back at the variety market in the first half of the year, the four categories of all-female variety, social variety, outdoor variety and music variety have become popular tracks, but their profiles and characteristics are different, and the signals released during them have sounded the outpost for the second half of the variety.

Variety shows from love women’s perspective have always been in the content market, from the life experience show "Here We Come" to the couples’ emotional healing program "The Romantic Journey of the Wife", from the innovative variety situation show "Sister Club" focusing on women’s topics to the martial arts school management experience reality show "Sister’s Martial Arts School", exploring the content boundaries with different themes.

Judging from this year’s variety shows, love women Variety is advancing to the dimension of all-female variety, bringing more fashionable female topics and new female values into public view, and promoting the awakening of female consciousness and the iteration of female values.

The first is the program elements that are integrated into the trend. Under the background of hot reasoning and great concern in the workplace, Mango TV launched the Women’s Reasoning Society, which integrates all-female elements, reasoning, workplace and other popular elements. Stephy, Yuqi Zhang, Li Yitong, Li Xueqin, Tian Xiwei and Zhang Yifan formed the "Good Reasoning Society", which jointly solved many cases, such as rescuing San Ban Island, three consecutive crimes, an amazing and fatal layoff, and showed women’s case reasoning in a panoramic way.

The second is to dismantle women’s issues with outdoor challenges. Iqiyi launched the outdoor game reality show "Beautiful Battle", which was composed of Guan Le, Zoey, Wang Meng, YCY and Yuqi Zhang, challenging the "troubled beast" transformed from the troubles of contemporary young people, releasing unlimited female strength in the multiple challenges of physical strength and intelligence, and breaking all kinds of prejudices and shackles against women in society.

The third is to export women’s values by talking. The talk show "Let’s Talk" with Fu Seoul, Yang Li, Yi Lijing and Yang Tianzhen as guests was inspired by the jokes of the guests during the live broadcast, and a series of topics were exported from the perspective of mature women, providing viewers with new perspectives and new thoughts. Therefore, the program is self-positioned as "electronic bird’s nest", which can not only fill the leisure time of users with fun, but also provide them with new ideas.

Not only is the domestic development in full swing, but the all-female variety show is also constantly refreshing its opening mode overseas. The all-female survival competitive variety "The Call of the Siren: The Battle of the Fire Island", which scored as high as 9.6 points on Douban, is a typical example. Compared with the domestic all-female variety show, the style of The Call of the Sea Demon: The Island of Fire is more hardcore. Twenty-four female contestants from six occupations, including firefighters, policemen, soldiers, guards, athletes and stuntmen, competed for a seven-day survival competition of "the law of the jungle" in an uninhabited island of 30,000 square meters, and collided with the most real human nature in the extreme competition system.

Social variety is a new concept that has emerged in recent years, either conducting social experiments around the assumed social ecology or presenting fun based on the real original relationship, all of which are related to the world view set by the program, providing rich scenes and fulcrums for the presentation of social behavior.

The experiment of social life continues. Following the Beijing story and the seaside story, the life social observation reality show "Fifty Kilometers of Peach Blossom House" launched by Tencent Video ushered in a Shan Ye story with the theme of "going to the mountains and going inward", which continued the previous program mode and created a new series of famous scenes-from Ren Min and Tang Jingmei’s disagreement due to poor communication, to Eric Wang and Dylan waiting for the sunrise in the exile cabin, or Zoey.

Friends’ relationship variety shows set off a craze. In addition to the annual variety Mao Xuewang, which revolves around the original friendship, Tencent Video, Youku and Mango TV have recently launched the urban food exploration variety "Friends invite you to dinner", the variety focusing on acquaintances’ socialization "Weekend is a good friend" and "Happy Adults" respectively. The commonness of these three programs is to create around friends, or to integrate food elements, or to take friends’ weekend life as the theme, or to find the secret of "happy life" for contemporary young people, so as to show the state of getting along with friends of different ages and intimate levels and inject richer connotations into friendship.

The combination of social activities and outdoor activities has become a new trend. Before that, Jiangsu Satellite TV started the social reality show "Wild Fun" following the "outing". The star guests accepted the entrustment and turned into an activity planning team to formulate a theme carnival full of wild fun every week, which not only enriched the youth’s life, but also innovated and upgraded ecological landmarks to help rural revitalization. Later, there was the "trend sports version of deformation" created by iQiyi, "Let’s go! Fun Wild Bar, with OG in the circle leading novice artists to participate in outdoor sports as the gameplay, shows the attitudes and cultures of life in different sports circles, at the same time, enhances the social concept, integrates nature, and experiences different lives by going out of the city and integrating into nature.

Focusing on the social relationship between people, the differences present the social reality in a specific theme field. Such programs continue to innovate the opening way of social variety, which not only brings new content experience to the audience, but also allows the audience to understand the social stories of stars, expand their personal cognition of socialization, and then feed back their inner growth.

Outdoor and music have always been the content chassis of the variety industry. But this year, it is obvious that these two kinds of programs are new, but they can’t feel the popularity and out of the circle of the programs, and it is difficult to return to the past highlights.

With the liberalization of the big environment, more and more variety shows are going outdoors. Although the series of outdoor comprehensive N-generation programs such as Run, Extreme Challenge and Travel Notes around Youth have a mediocre reputation, they are always in an advantageous position on the major lists. On the one hand, the "pre-explosive IP" headed by "All Staff Acceleration" has returned strongly, and on the other hand, the travel synthesis represented by "Travel Jumping into Geography Book" has continued the classic gameplay in the past, or integrated into the youth trend culture such as camping, traveling and socializing, which makes the track more and more voluminous in the vertical subdivision of the program.

On the other hand, on the music track, from the program innovation to the content mode, the sense of relaxation overflowed the screen. Looking back at the variety market in the first half of this year, in addition to "Sound Endless Treasure Island Season", "Time Concert 2", "I want to sing with you 4" and "God-given Voice 4", music variety is still looking for innovative ways.

Or subdivide from music category and source, such as "Our Folk Songs 2022" and "Beautiful Songs of Drama", or innovate music collection, "Go dazzle! Music school went to different cities to collect music and find creative inspiration; Or looking for a music stage, emphasizing the healing power of music, Decibel is on the run, and musician LiveHouse’s business reality show, Music Warehouse No.17, the commonality of this series of programs lies in the low proportion of homogeneity in genre, and weakening the sense of competition and suspense in mode, highlighting the purity of music with more relaxed rules, and awakening the public’s perception and love for music with more tentacles.

However, the summer file has arrived, with Tencent’s videos "Youth Travel", "Stage 2023" and iQiyi’s "Summer of the Band 3" and "Struggle! It remains to be seen whether the emergence of programs such as Freshman Class One and bilibili’s New Girl 2023 can break the development situation of the sound synthesis Buddhism system and bring more content explosion points.

From the upsurge of all-female variety shows to the rise of social variety shows, from the involution of outdoor variety shows to the relaxation of music variety shows, behind the speed change of variety shows, it is a macro adjustment that conforms to the laws of the content market, which not only brings users a differentiated sense of content, but also brings new content trends to the variety industry. Looking at the moment, it is at the beginning of the summer file, and major platforms are also adding strength to the variety plate, which will help the variety show in the second half of the year to start the game.

* Original article, please indicate the source when reprinting.

　　June 25th is the 33rd National Land Day. The theme of this year’s Land Day is "saving intensive land and strictly observing the red line of cultivated land".

　　Land is an important material basis for human survival and development, and an important guarantee for supporting high-quality development and realizing Chinese modernization.

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has stood at the strategic height of the Chinese nation’s sustainable development, adhered to strategic thinking, systematic thinking and bottom line thinking, delivered a series of important speeches, made a series of important instructions and deployed a series of major strategic measures to promote the modernization of harmonious coexistence between man and nature.

　　In the past 10 years, China has achieved a decrease of 38.61% in the use area of construction land per unit of GDP, and a total of more than 5.3 million hectares have been treated and restored in the protection and restoration of grass and sand systems in mountains, rivers, fields and lakes, and the quality and stability of ecosystems have been continuously improved; Achieved the goal of 1.865 billion mu of cultivated land in 2020 … … Historic achievements and changes have taken place in the protection, conservation and intensive utilization of natural resources.

　　On the new journey, the natural resources system keeps in mind its duty and mission, makes joint efforts with various regions and departments to coordinate development and security, strictly adheres to the bottom line of resource security, optimizes the spatial pattern of land, promotes green and low-carbon development, safeguards the rights and interests of resources and assets, and provides more solid resource support for Chinese modernization.

　　 　Keep in mind that "the country is the biggest", resolutely curb the "non-agricultural" of cultivated land and the "non-grain" of basic farmland, and firmly hold the red line of 1.8 billion mu of cultivated land.

　　In midsummer, everything is beautiful, vast fields are full of vitality.

　　The fields in Beizhuang Village, Luoyi, Datong Town, Wu ‘an City, Hebei Province are busy. "Building a reservoir, repairing a tractor-ploughing road, and after land consolidation, the abandoned land that is looking forward to heaven has become a high-yield field." Villager Meng Xiangshan said that he can plant two seasons a year after reclamation, and he is ready to expand the circulation area and plant more grain.

　　Food security, "the country’s greatest." Grain production is rooted in cultivated land.

　　General Secretary of the Supreme Leader emphasized that "cultivated land is the most precious resource in China", "the protection of cultivated land should be done like the protection of cultural relics, even like the protection of giant pandas" and "1.8 billion mu of cultivated land must be deserved, and farmland is farmland, and it must be fertile land" … …

　　There are many people and few land, and the basic national conditions. Through hard work, China has raised nearly one-fifth of the world’s population with 9% of the world’s arable land. From 400 million people did not have enough to more than 1.4 billion people today, it has effectively answered the question "Who will feed China?"

　　However, the task of farmland protection is arduous. The results of the third national land survey show that at the end of 2019, China’s cultivated land area was 1.918 billion mu, and the per capita cultivated land area was only 1.36 mu, which was less than 40% of the world average. At the same time, the spatial distribution of cultivated land resources is uneven, and more than half of cultivated land still depends on the sky.

　　"We must protect the cultivated land, which is a major event that affects more than one billion people, and there must be no mistakes." "The red line includes both quantity and quality." The earnest exhortation of the Supreme Leader General Secretary turned into resolute action to protect cultivated land.

　　— — Stabilize the quantity and firmly hold the red line of 1.8 billion mu of cultivated land.

　　Outline of National Land Spatial Planning (2021— In 2035), it is clear that the national farmland protection task target is 1.865 billion mu, which will remain unchanged until 2035. To ensure that the amount of cultivated land cannot be reduced, a series of measures are unprecedented.

　　The legal system is stricter. The land management law and the implementation regulations of the land management law have been revised and promulgated, the black land protection law has been formally implemented, and the draft farmland protection law is being drafted.

　　Policy supervision is stricter. The party and government of cultivated land protection share the same responsibility and pursue the responsibility for life, jointly sign the responsibility book of cultivated land protection, conduct annual assessment according to the requirements of the central government, and break through the one-vote veto of the red line of cultivated land. Strictly control the balance of cultivated land occupation and compensation. Since 2018, the Ministry of Natural Resources has continuously organized the verification of supplementary cultivated land, involving 176,000 supplementary cultivated land projects, accounting for 5.6% of the problem projects; Strict law enforcement inspectors, since 2018, a total of 324,200 cases of land violations have been filed nationwide, involving a land area of 419,200 hectares, with fines of 114.557 billion yuan, and 10,613 responsible persons have been punished by party discipline and government affairs. The Ministry of Natural Resources has listed and supervised the illegal and illegal problems such as fraud and false reporting in the law enforcement work of land satellite films in 8 counties (districts) in Hebei, Shanxi, Zhejiang, Liaoning and Shandong provinces, and urged the rectification and implementation; Publicly notified 729 typical cases such as land violations. For five consecutive years, the national natural resources supervision agency has carried out supervision and inspection on provincial governments around the outstanding problems of cultivated land protection. In view of the problems found, the Inspector’s Opinion is issued to the provincial government every year, and the outstanding problems such as "big shed houses", new rural indiscriminate occupation of cultivated land to build houses, encroachment on cultivated land to dig lakes for landscaping, false supplementary cultivated land and ecological damage are supervised and rectified within a time limit. Publicly informed the society of 236 typical problems of land violations, interviewed 145 city and county government leaders with serious land violations, and adopted hard measures of "long teeth".Urge local governments to strictly rectify.

　　Hold the red line of cultivated land, and the change is real. In Xishuimowan Village, Fudao Town, tangyin county City, Anyang City, Henan Province, such a jingle is popular, "With the ground under your feet, you can have food. Where we can build houses, we need to grow grain. I have a picture in my hand and I have opinions in my heart. " Wang Suqing, secretary of the village party branch, said, "Now everyone’s consciousness is high, and the cultivated land in the village has achieved zero reduction."

　　Looking at the whole country, the situation of sustained and rapid reduction of cultivated land has been initially curbed. Since 2021, the total cultivated land in China has achieved a net growth for two consecutive years.

　　— — Control the use and ensure that farmland is farmland.

　　Yongfeng Village, Taihe Town, Dongpo District, Meishan City, Sichuan Province, has 6320 mu of cultivated land and lush greenery. Li Xueping, secretary of the village Party Committee, has a new title — — "Tian Chang". "There are 12 grid workers and ‘ Eye of the Sky ’ We are all guardians of the rice bowl field. " Li Xueping pointed to Tanabe’s camera and said.

　　Relying on 10 Meishan "Tianfu Constellation" satellites, the whole city of Meishan has achieved full monitoring coverage of cultivated land. On the big screen of the field office in Meishan city, the information such as the quantity, location and field length of cultivated land can be seen at a glance.

　　Strict use control and perfect system are the key. "Civil air defense+technical defense", woven dense use control network. By the end of 2022, Tian Chang system had taken root in 26 provinces (autonomous regions and municipalities). Sichuan Province has established a five-level farmland protection responsibility system of "Tian Chang+Grid Member" at the provincial, city, county, township and village levels and a grid supervision mechanism for farmland protection.

　　"For ‘ Three national tones ’ Reflected the problem of cultivated land loss caused by the conversion of cultivated land to other agricultural land, and established cultivated land ‘ Balance in and out ’ System. " The main person in charge of the Ministry of Natural Resources said that it is necessary to curb the "non-agricultural" of cultivated land and the "non-grain" of basic farmland, and control the occupation of cultivated land by non-agricultural construction, agricultural structure adjustment and land greening from the source. If it is really necessary to occupy it, the balance of cultivated land occupation and compensation and the balance of import and export should be implemented according to regulations.

　　— — Improve quality and ensure that farmland must be fertile.

　　Cultivated land is weak and fragmented, and farmland infrastructure cannot be matched, so it is difficult to carry out moderate scale operation, and the constraints to promote agricultural modernization need to be solved urgently.

　　Preserve fertile soil and build fertile fields. In Anren, Hunan, the cultivated land occupied by construction will be stripped and reused. Up to now, the county has implemented eight stripping projects of cultivated land, and the stripped cultivated land has been used to increase more than 800 mu of cultivated land, and the quality of cultivated land has improved by 2% compared with that before reuse.

　　"Oda" became "Daejeon". Hangzhou, Zhejiang Province, launched the pilot project of "100 million" contiguous remediation, and strived to build a "100-acre square, 1,000-acre square and 10,000-acre square" with more than 300,000 acres of concentrated contiguous, fertile soil, supporting facilities, suitable scale planting and modern agricultural development in three to five years.

　　Protecting black land and harnessing saline-alkali land, today’s cultivated land is tomorrow’s rice bowl. Coordinate development and safety, give consideration to quantity and quality, strengthen soil improvement, fertility improvement and remediation of cultivated land, carry out comprehensive management and upgrading, aim at shortcomings and weaknesses, and consolidate the foundation of food security in all directions, so that 1.8 billion mu of cultivated land can be deserved, and every inch of cultivated land can become fertile ground for harvest.

　　 　Save intensive land, continuously improve land use efficiency, and lay a solid foundation for high-quality development.

　　Industrialization and urbanization need land, and agricultural modernization should ensure the quantity and quality of land. In the new era of ecological civilization, achieving high-quality development and saving resources are the fundamental policies.

　　General Secretary of the Supreme Leader profoundly pointed out, "We have a lot of land, but compared with the demand of 1.4 billion people, it is a scarce resource! To build cities, engage in industry and protect the ecology, we must use land carefully. We can’t expand the construction land without restraint. Not every town has to grow into a giant. The development and utilization of resources should not only support contemporary people to live a happy life, but also leave a foundation for future generations.

　　— — Saving and intensive, planning first.

　　In Qiucheng Town, Qiu County, Hebei Province, the village planning of Qianduanzhai, Zhongduanzhai and Houduanzhai won praise from the villagers. "The preparation of village planning should not only improve the living environment, but also find ways to improve the villagers’ economic income and enrich their spiritual life." Chen Pu, a resident planner, said that after the completion of the planning, 10.8 mu of construction land was vacated through door-to-door visits, questionnaires and field surveys.

　　"Planning saving is the biggest saving, strengthen planning guidance and use control, and optimize the pattern of land space development and protection." Zhang Bing, director of the Land and Space Planning Bureau of the Ministry of Natural Resources, said that at present, the land and space pattern of China’s urban and rural planning has basically taken shape, and the approval of the overall land and space planning at all levels of provinces, cities and counties is being fully promoted.

　　"Strengthen the source control of planning, integrate the principle of resource conservation and intensive into the preparation, examination and approval, implementation and supervision of national spatial planning, optimize functional spaces such as agriculture, ecology and towns, and improve the utilization efficiency of national spatial resources." Yan Jinming, Dean of School of Public Administration, Renmin University of China, said.

　　— — Economical and intensive, mechanism guarantee.

　　In Tianning District, Changzhou City, Jiangsu Province, three industrial parks, namely, automobile intelligent parts, Changzhou communication technology and Wandu smart logistics, have promoted the construction of multi-storey factories. "The total land area of the three pilot projects is 618 mu, and the building functions are mixed vertically, saving land by about 10%." Zhang Kaiqi, head of Tianning District, said.

　　Every inch of land makes every inch of gold. "Behind the land intensification, the quality of development is improving." Zhang Guoliang, director of Jiangsu Provincial Department of Natural Resources, said that at the end of 2022, the average GDP of construction land in Jiangsu Province reached 334,000 yuan/mu, and the area of construction land per unit GDP decreased by 11% compared with 2020. In the future, we will continue to promote resource conservation and intensive utilization, and realize more high-quality development increments with less resource consumption.

　　From a nationwide perspective, insisting on land elements following the project and implementing the "increase-deposit-linked" mechanism linked to incremental arrangement and stock revitalization forced all localities to revitalize the stock of construction land and achieved remarkable results. Since its implementation in 2018, the country has digested more than 22 million mu of "approved but not supplied" and idle land.

　　Use the word "change" wisely. Three-dimensional breeding, multi-storey standard factory buildings, frame wind towers, all-buried water purification plants, etc. have been built, and land development has changed from "two-dimensional" to "three-dimensional". Many cities have built three-dimensional "coordinate axes" to coordinate the development of above-ground and underground space, from "square" to "cubic".

　　2013— During 2022, the use area of construction land per unit GDP decreased by 38.61%, and the economic density of land increased significantly. Liu Mingsong, director of the Department of Natural Resources Development and Utilization of the Ministry of Natural Resources, said that in the coming period, we will continue to strictly control the total amount and intensity of land use, optimize the land use structure to "make room", strictly control "save space", comprehensively develop "expand space" in a three-dimensional way, and promote the land-saving technology model to "create space". Since 2019, the Ministry of Natural Resources has successively introduced 46 land-saving technologies and land-saving models in three batches.

　　— — Economical and intensive, reform and innovation.

　　This year, Chongyi County, Jiangxi Province was awarded the first batch of demonstration counties (cities) for saving and intensive natural resources in China. Long Da mining, office and dormitory building in Chongyi county are in full swing.

　　"Implement ‘ to imported enterprises by excavating the existing land and revitalizing the collective idle land in the village; Point land supply ’ While solving the problem of rural industrial land use, it has realized the refined and intensive use of rural land. " Huang Xiaoqin, Party Secretary of Fengzhou Township, Chongyi County, introduced.

　　Tang Changlu, director of the Natural Resources Bureau of Chongyi County, said that through reform and innovation, problems such as unbalanced and uncoordinated land use will be resolved, the stock will be revitalized and the increment will be used well. In accordance with the life cycle management mechanism, we will continuously improve the level of economical, intensive, high-quality and efficient land use.

　　From planning guidance to market allocation, from framing the total amount to revitalizing the stock, from evaluation incentives to demonstration guidance, the measures to save intensive land use are becoming more and more elaborate; We will continue to enhance the ability to support natural resource elements, continuously reform the land use planning and management methods, optimize the layout and structure of urban and rural construction land, and continuously improve the efficiency of land use. The trend of sustained high net growth of China’s total construction land has slowed down.

　　During the "Fourteenth Five-Year Plan" period, the scale of new construction land in China will be controlled at 29.5 million mu, which is about 3 million mu less than that during the "Thirteenth Five-Year Plan" period. The use area of construction land per unit GDP is about 15% lower than that in 2020.

　　 　Starting from the integrity of the ecosystem, we should strive to build a harmonious coexistence between man and nature.

　　China, whose per capita natural resources are less than the average level of the world, has gone through the process of industrialization that western countries took hundreds of years to complete in just a few decades, and the ecological and environmental problems are also concentrated in the rapid development.

　　The General Secretary of the Supreme Leader emphasized that "economic development cannot exhaust resources and ecological environment, and ecological environment protection is not to abandon economic development and seek fish from trees", "the lifeblood of human beings lies in fields, the lifeblood of fields lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in forests and grass" and "adhere to the integrated protection and systematic management of landscapes, forests, fields, lakes, grass and sand".

　　Facing the development issues directly, China will protect in development and develop in protection in the new era, and strive to build a harmonious and symbiotic modernization between man and nature.

　　"Field" is the key element in the integrated protection and systematic management of landscape, forest, field, lake, grass and sand.

　　Make the "field" healthier and continuously improve the quality and stability of the ecosystem.

　　At the end of 2022, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration by the United Nations. The award speech was short and powerful: "‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. "

　　The integrated protection and restoration project of landscape, forest, field, lake, grass and sand in Jingjiang section of the Yangtze River in Hubei Province and Honghu Basin was included in the second batch of landscape projects in the "Fourteenth Five-Year Plan".

　　Shishou, Hubei, is adjacent to the Yangtze River, the starting point of Jingjiang River in the west and Honghu River Basin in the east. The ecological health of farmland here is related to the water environmental health and water ecological security of the Yangtze River.

　　The seedlings are green, frogs croak, and ducklings play in the rice fields. Shishou city rural green production base, a multi-purpose water, a field of three harvest. "Duck, frog and rice are planted together, the quality of rice is good, and the biodiversity of farmland is also improved." Sun Xianhai, a senior agronomist at Shishou Agricultural Technology Extension Center, said.

　　With the development of production, affluent life and good ecology, landscape projects have been implemented, and a modern version of Fuchun Shan Jutu has come into view. Since 2016, China has successively implemented 44 integrated protection and restoration projects of mountains, rivers, fields, lakes, grass and sand. According to the plan, from 2021 to 2025, the central government will continue to allocate no less than 50 billion yuan to support the implementation of at least 25 new landscape projects.

　　Chloe Wang, deputy director of the Department of Land, Space and Ecological Restoration of the Ministry of Natural Resources, said that starting from the relevance and integrity of the ecosystem, the protection and restoration of the farmland ecosystem should be implemented with the idea of systematic governance, so as to create a farmland ecosystem with a combination of planting and breeding, ecological cycle and reasonable layout, and explore the path for promoting the integrated protection and restoration of agricultural space.

　　Make "Tian" more beautiful and lay a solid foundation for promoting the comprehensive revitalization of the countryside.

　　Tianfu Village, xincheng town, Xiuzhou District, Jiaxing City, Zhejiang Province, has concentrated farmland and excellent ecological environment. "Thanks to ‘ Ten million projects ’ A good foundation has been laid, and the comprehensive improvement of the whole land has added new kinetic energy to rural revitalization. " Weng Songgang, secretary of the Party Committee of xincheng town, said.

　　The newly-increased irrigation and drainage area is 1,320 mu, the newly-built irrigation and drainage channels are 95.31 kilometers, the newly-built (renovated) road ecological project is 34.2 kilometers, the newly-built tourist trails are 5 kilometers, and there are 6 landscape nodes. The comprehensive improvement of the whole land has made Tianfu Village more beautiful and attracted many "farmers" to stay with their bags. After the renovation, the fertile fields create conditions for efficient management, and the primary, secondary and tertiary industries are integrated. The "good farmland scenery" brings "good Qian Jing", and the total output value of the whole rice industry chain in the town exceeds 2 billion yuan.

　　All-factor rectification and all-chain development … … In recent years, the comprehensive improvement of land in the whole region has achieved outstanding results in several pilot areas across the country, which is vigorously promoting the formation of a new pattern of regional land protection and utilization. The relevant person in charge of the Ministry of Natural Resources said that in 2023, it will continue to promote the pilot project of comprehensive land improvement in the whole region, and provide systematic support for the comprehensive revitalization of the countryside through projects such as agricultural land consolidation, construction land consolidation, rural ecological protection and restoration, rural historical and cultural protection and landscape improvement.

　　Under the guidance of the supreme leader’s ecological civilization thought, the life community with beautiful scenery, lush forests and fertile fields, beautiful lakes and green grass is becoming more and more vibrant, and the road of civilized development with developed production, affluent life and good ecology is getting wider and wider.

Produced | Explorer Travel

Author | Liao Hongjie

Editing | Feng Yu

Beauty | Qianqian

Review | Praise

On March 1, Zhiji Automobile officially announced that it had received a B round of financing of over 8 billion yuan, and said that it "provides strong financial reserves for the enterprise to deepen its intelligent strategy, build high-end intelligent driving, intelligent cabin and intelligent control technology advantages."

Earlier on February 25, the Zhiji L7 model ushered in a major replacement of 24 models, with the standard dual lidar + Orin X chip, with 299,900 yuan – 419,900 yuan product pricing.

When Zhiji Cars once again attracted the attention of the market, its sales performance took a sharp turn for the worse – the internal friction of old and new models seemed to be the biggest obstacle plaguing Zhiji’s progress.

As the "No. 1 project" of SAIC Motor Group, how to achieve a breakthrough in the qualitative vector of Zhiji Automobile has become an urgent problem to be solved.

1. The pain of SAIC’s own brand

In 1987, Shanghai announced that it would position the automobile industry as the city’s first pillar industry. At the same time, it also established the "Support Shanghai Volkswagen Construction Team" and the "Santana Localization Office" for the difficult SAIC-Volkswagen joint venture project. Even so, SAIC Volkswagen is still struggling.

The standoff between SAIC, which insists that Santana parts are made domestically, and Volkswagen, which has repeatedly claimed that SAIC parts are not up to standard, has resulted in slow progress in the joint venture project.

In order to clear the way for Santana, Shanghai brand cars were forced to stop production in November 1991, and the Shanghai automobile factory, which had independently provided localized parts for Santana, was also merged into the joint venture project of SAIC Volkswagen in January 1992. When Volkswagen saw the firm confidence shown by SAIC in the joint venture project, this eased the deadlock of SAIC Volkswagen and accelerated the localization process of the Santana project.

(Picture/SAIC Group WeChat official account)

The Roewe Automobile brand established by the acquisition of Rover failed to gain market recognition. Therefore, the development of independent brands and independent technologies has always been a heart problem of SAIC Group.

With two joint ventures of Volkswagen and GM, SAIC created the glory of China’s largest automaker. At the same time, it also lost its own technology and its own brand in the carnival of sales and profits.

But the door of reform and opening up still needs to continue to be opened, and it has to be opened wider and wider. Therefore, this is the story of Tesla’s Gigafactory settling in Shanghai. After the introduction of Volkswagen and GM failed to achieve "market for technology", we can only hope for Tesla again.

When Tesla’s super factory was in full swing in Pudong New Area, the mysterious "No. 1 Project" known as SAIC Motor Group was officially launched in December 2020. This "L Project", which had been in the works for more than two years, finally appeared in the form of a smart car jointly formed by Alibaba and Zhangjiang Hi-Tech as initial investors.

(Picture/SAIC Group WeChat official account)

In May 2022, SAIC Zhiji launched its first model, Zhiji L7, followed by two models, Zhiji LS7 and Zhiji LS6, and then launched a replacement product for Zhiji L7 in February 2024.

According to Dcar data, as of the end of 2023, the cumulative sales of Zhiji automobile brands in 2023 were only 38,300 units, with an average monthly sales of 3,187 units. Among them, Zhiji L7 sales were only 1305 units; Zhiji LS7 sales were about 14,100 units, and Zhiji LS6 sales were about 22,900 units delivered in only four months.

As the "pioneer" of SAIC’s electrification and intelligent transformation, SAIC Zhiji’s market performance does not seem to be satisfactory. If it is placed in the SAIC Motor Group’s annual sales of 5.02 million units, only 38,300 units of Zhiji cars are insignificant.

2. "Curl up" yourself

Compared with the overall poor market performance, the almost distorted sales trend of Zhiji brand’s models is even more surprising.

Dcar data shows that in January 2024, the Zhiji car brand sold about 5,001 units in a single month. Among them, Zhiji LS6 bicycles contributed 4,612 units, accounting for 92.22% of the total sales in the month. Zhiji LS7 sold only 388 units in a single month, accounting for about 7.76% of the total sales in the month. After four consecutive months of low single-digit sales, Zhiji L7 sold only one new car in January, accounting for as low as 0.02%.

It can be seen that the market performance of Zhiji LS6 will directly determine the future of the Zhiji brand.

(Picture/Zhiji Car WeChat official account)

But it is worth noting that the sales of the "not bad" Zhiji LS6 fell by 55.31% month-on-month in January 2024, directly halving. Although the Xiaopeng G6, a competing model of Zhiji LS6, also saw a significant decline, the Xiaopeng G9 and Xiaopeng P7 still have a certain sales base, and the X9 has achieved good market performance. Therefore, the decline in sales of the G6 single model has little impact on the entire brand of XPeng Motors.

And the Zhiji brand, which is highly dependent on the single model of Zhiji LS6, has cut sales by half, directly bringing the entire Zhiji brand into the downward spiral.

Of course, it is difficult to see the overall direction of a brand with one or two months of market performance. "Explorer Travel" has compiled the monthly sales volume since the start of delivery in June 2022 and found that Zhiji cars have experienced three market cycles:

From June 2022 to December 2022, with the mass production and delivery of Zhiji’s first model, L7, the monthly sales of Zhiji cars also rose from 203 units in June 2022 to 1,019 units in September 2022, and then fell back to 455 units in December 2022.

From December 2022 to July 2023, with the mass production and delivery of the second model, Zhiji LS7, the sales share of Zhiji L7 in the Zhiji brand fell from 100% to 1.44% in just three months. The launch of Zhiji LS7 also sent the monthly sales of Zhiji brand to 2,000 units.

3. From September 2023 to the present, with the mass production and delivery of Zhiji LS6, the monthly sales of Zhiji automobile brand hit a record high in December 2023, reaching a maximum of 10,400 units. Zhiji LS6 also contributed more than 90% of the sales for the Zhiji brand for four consecutive months.

The three stages of Zhiji Car coincide with the mass production and delivery of the three models. Although Zhiji’s overall sales are on the rise, the brand’s over-reliance on bicycles has become the biggest problem in Zhiji’s growth.

Zhiji’s over-reliance on a single model is like the "monkey breaks the corn" in the fairy tale – once a new car is launched, the old model is immediately abandoned.

Of course, it is also a good choice to make products according to the idea of creating a hit, such as Apple’s mobile phones and Tesla’s cars. They all win the attention of the market through the rapid explosion of single products, and use one or two models to occupy the entire market segment, thus reaching a height beyond the reach of their peers.

However, judging from the three models of Zhiji Auto, it seems that they are not taking the boutique route of Apple and Tesla. In just one and a half years, the three models have been mass-produced and delivered one after another. The "high overlap" of LS7 and LS6 directly denies the product strategy of "building a single product". The main reason why the new model is immediately eliminated as soon as the old model is delivered seems to be "own death".

This is most evident in the LS6.

3. Success or failure belongs to LS6

In October 2023, Zhiji’s third model, LS6, ushered in "delivery on the market", and the final price of 214,900 yuan – 276,900 yuan directly converted the 30,000 owners who were blind before the market into the first batch of owners of Zhiji LS6.

With the advantages of "200,000-level pricing", "quasi-900V silicon carbide platform", "standard lidar for all systems", and "standard Orin X high computing power SOC for all systems", Zhiji LS6 has become a dark horse in the pure electric market.

The "popularity" of the Zhiji LS6 even exceeded that of Xiaopeng’s new annual G6 model, which also pushed the Zhiji brand to a new historical height.

(Picture/Zhiji Car WeChat official account)

"Delivered on the market" and "Pricing far beyond expectations", it is clear that this new LS6 is ready to hit the explosion.

However, by 2024, it didn’t seem to be going well. Before the big sale of Huawei Smart Choice models, after the unexpected Kaesong of Xiaopeng Smart Driving, plus the smart driving models launched by Baidu and Geely, BYD also used the momentum to unlock its own "Eye of the Gods" smart driving system… Major car companies have revealed their own smart driving plans and practical tests.

The Zhiji LS6, which came standard with lidar and Orin X chips, did not seem to show any special advantages in this round of smart driving competition. What’s worse is that the large-scale "car and machine failure" of Zhiji LS6 at the end of December 2023 directly placed Zhiji in the whirlpool of "life and death".

In early 2024, a large number of LS6 owners complained of car system failures on major network media platforms. For example, the main interface does not display information such as speed and gear position, radar does not alarm, and streaming media rearview mirrors do not display. The collective appearance of various bugs has seriously affected the normal travel of car owners.

In this regard, Liu Tao, co-CEO of Zhiji Automobile, acknowledged and apologized on Weibo on January 3. "Recently, some vehicles have experienced the problem of missing display information and reversing prompt tone. On behalf of Zhiji Automobile, I would like to apologize to the users for the inconvenience and trouble caused to everyone."

Zhiji Auto made a timely solution to the bug and publicly apologized to users. Although the problem was solved quickly, this "low-level mistake" also brought a lot of pressure to the slightly improved Zhiji brand.

The most direct manifestation was that January’s sales halved month-on-month, ending a four-year streak of growth. Although January was the off-season, this "turning point" had to be suspected of being due to car buyers’ doubts about the Smart Own brand.

Perhaps in order to eliminate the buyer’s doubts about the failure of the car machine, perhaps in order to restore the downward trend in sales, or just for the Spring Festival promotion, Zhiji Auto opened a round (as of February 5) of price reduction at the end of January, and gave a cash discount of 12,000 yuan to Zhiji LS6 models listed for less than half a year.

(Picture/Zhiji Car WeChat official account)

Originally a "table" pricing, there has been a price reduction of 12,000 yuan, standard Lidar Zhiji LS6 will start price down to 217,900 yuan, but also forced Xiaopeng G6 starting price down to 199,900 yuan. At the same time, there is news that Zhiji LS6 is also about to usher in the 2024 update.

In less than half a year since the new car was released in September 2023, first the car and machine malfunctioned, then the overall price was reduced, and then the new one was released… The timely feedback from Zhiji Car in dealing with the problem is indeed worthy of recognition, but the excessive response measures seem to have confused the target owner.

Considering the impact of the Spring Festival and rain and snow in the past February, the sales performance of Zhiji cars may have to be "halved" again.

4. Conclusion

The over-reliance on a single model of the smart car has also brought the entire brand into the quagmire after the problems of the LS6.

Compared with the obvious decrease in the price of the new L7 model, the improvement of the L7 product power and market recognition after the replacement are more worthy of attention. After all, for the smart brand, the product power seems to be reflected only in the new car. And this time, in addition to the dual lidar, the city NOA commuting mode will be launched in the first quarter and the opening of 100 cities throughout the year, which is more worthy of everyone’s expectation.

(Picture/Zhiji Car WeChat official account)

At the same time, the Zhiji LS6, which is known as the "King of Smart Driving", does not seem to have seen much publicity in terms of smart driving. In contrast, Xiaopeng, the rural road smart driving in the world, can be driven from "Kaesong" to the whole country beyond expectations, the first CCO pure visual smart driving in China, and the unlocking of BYD’s "Eye of the Gods" smart driving… In the face of the direct competition of all smart driving models, it is the main intelligent, and the Zhiji LS6 with standard lidar has been unknown since its launch.

L7 urgently needs a new one, and Zhiji also urgently needs to hand over a satisfactory answer sheet.

* The title image in the text comes from: Zhiji Automobile’s official website.