分类归档 zudao

Our reporter Li Hui reports from Beijing.

The official implementation period of the Notice of the People’s Bank of China on Strengthening the Management of Payment Acceptance Terminals and Related Services (hereinafter referred to as "Document No.259") is approaching on March 1, and the concern and wrestling about "personal payment code" is facing a key "falling hammer".

On the evening of February 22nd, China Payment and Clearing Association (hereinafter referred to as "the Association") announced that in order to provide more accurate and convenient payment services, a new "personal business receipt code" was set up, which users can freely choose to use. Users can use the "personal business receipt code", with the same service and experience, and the code assignment process is free, and they can enjoy more efficient transaction reconciliation and other services. The current "personal collection code" is not closed, not used, and its function remains unchanged.

The above announcement decisively responded to a series of market misunderstandings and concerns about the "invalidation" of personal payment codes and the possible "rising operating costs of small and micro businesses" for some time.

A person close to the regulator recently explained to the reporter of China Business News that the policy goal of Circular 259 focuses on three aspects-anti-gambling and anti-fraud, fair competition and payment security, with the aim of solving reasonable demand and blocking illegal demand, and the policy has no impact on small and micro businesses that are operating normally.

Market misleading, frequent supervision, final decision

The regulatory requirements for payment codes come from the regulation in No.259 published in October last year: for individuals with obvious characteristics of business activities, the bar code payment and payment service agency shall provide them with the payment bar code of special merchants, and refer to the relevant management regulations of special merchants, and shall not provide them with payment services related to business activities through the personal payment bar code.

According to the latest announcement of the association, the implementation requirements have become "free choice and use".

In fact, the requirement of payment code is only one of many specifications in Circular 259, but its relevant provisions have aroused two waves of public opinion since the end of last year. Before, some media exposed that the "personal payment code" could not be used, it rushed to the hot search, and then rumors of tax payment triggered market fluctuations, which posed great challenges to both regulators and market institutions.

Mu Chu, editor-in-chief of mobile payment network, believes that bar code upgrade will indeed bring many tests to the market-at the business level, it puts forward new requirements for its own service capabilities such as front-end customer service and back-end technology; At the level of horizontal competition, with the time pressure of payment code expiration, merchants turn to actively seek services, and some agents are misleading for competition; In addition, the payment industry is reducing fees and benefiting the people, and whether the personal code is converted into a merchant code will lead to a certain degree of cost increase under the purpose of ensuring compliance has attracted market attention.

Since the end of last year, many small and micro businesses have encountered service agents who come to sell and replace the "receipt code". "Many of these agents said that our personal collection code could not be used on March 1 and must be replaced. If we don’t change it, we will encounter a lot of troubles in the later collection and may have to face a fine for paying taxes." A community supermarket owner told reporters.

In addition, according to the reporter’s understanding, in the past three months, the use of this policy by individual listed companies to promote favorable opportunities for "market value management" has also attracted regulatory attention.

A large number of C-end merchants can’t understand the policy, and individual institutions and agents rely on the policy for personal gain, which also makes the essence of "personal collection code" upgrade start to deviate.

"Some market actions have deviated from the original intention of Circular 259, and policies tend to be misunderstood or even used by individual market institutions, which is also an important background for the announcement of the pre-node association on March 1." A payment institution executive bluntly told reporters.

In fact, Circular 259 is a regulatory norm for the entire payment terminal industry, and it is the first time that barcode payment (that is, two-dimensional code payment) terminals are brought into standardized management. In recent years, bar code payment has brought some problems, such as facilitating the circulation of funds in black and gray industries such as cross-border gambling, confusing the transaction background and payment business attributes, causing distortion of transaction information and payment data, and difficulty in tracing the capital chain, which has harmed the interests of the people and affected the safety of payment, among which "gambling" is undoubtedly the biggest risk.

According to the drafting instructions when Circular No.259 was issued, the classification measures to divide personal collection codes into personal codes and business codes are intended to guide personal collection barcodes to return to the origin of personal small-sum transfer business without real commodity or service transaction background. It not only prevents the personal collection bar code from being used for illegal purposes, but also improves the payment service level for personal business activities by bringing individual operators into the management of special merchants.

"From the latest announcement, the association has sought a balance between market development and supervision, giving priority to the inclusiveness and convenience of collection barcodes, which is in line with the central bank’s prudent supervision thinking and helps to eliminate market noise." Wang Pengbo, a senior analyst in the financial industry of Broadcom Consulting, told reporters.

Institutional implementation is gradual.

According to the reporter’s understanding, the Payment and Clearing Association has conducted a lot of market research on the criteria of "obvious business characteristics", and also consulted and collected relevant opinions including Alipay, Tenpay, a number of acquiring institutions and head aggregation payment service providers. Considering the smooth transition of the market, the specific relevant standards will be gradually promoted through internal communication with institutions and window guidance.

A number of payment institutions revealed to reporters: For the standard, a preliminary consensus reached before is that individual businesses with 2,000 transactions within three months and a total annual collection of more than 800,000 yuan need to change their personal collection codes to personal business collection codes in principle.

However, the industry consensus is that, in combination with the latest announcement of the Association on the evening of the 22nd, more consideration should be given to the accuracy of market implementation of policies and the protection of the interests of small and micro businesses, and upgrading should be encouraged rather than compulsory, so the pace and methods of institutional promotion will also change.

In addition, because the two requirements met by the above-mentioned internal standards are "and", many people in the industry told reporters that the groups that have substantial influence are not large in themselves and the proportion is very low.

After the announcement of the association, the two major payment head institutions, WeChat Pay and Alipay, immediately issued an announcement to further clarify that the "personal receipt code" can continue to be used. On this premise, they encouraged voluntary upgrading of the "personal business receipt code" and disclosed a series of upgrading rights and interests to stabilize merchants and the market.

Some authoritative sources pointed out that the "personal business receipt code" can be used for individuals who have not registered for industry and commerce, so that they can obtain better payment services more accurately and conveniently. For example, personal business receipt code can accept credit card payment, which is conducive to expanding customers. In addition, you can also get value-added services such as account management, transaction reconciliation and specific marketing. Payment institutions can develop more service options on the premise of fair competition. On the other hand, the personal business receipt code can better prevent and control transaction risks, more effectively protect the safety of users’ funds and safeguard the legitimate rights and interests of consumers, individual merchants and small and micro enterprises. If the payment institution manages it as a merchant, the transaction information will be more accurate, and once a dispute occurs, the rights can be better and faster.

Many market participants believe that this move is conducive to promoting the smooth transition and implementation of Circular 259.

Regarding which market entities are good or bad in Circular 259, the institutions in the industry have always tended to talk to themselves because of their different positions. After the final decision of supervision, the phenomenon of using the policy window period and interpretation space to stimulate the development of the industry is also expected to be attributed to rationality.

For some time, acquiring institutions and small and medium-sized banks have tried their best to seize the landing window of Document No.259 to promote their own collection codes. The reporter noticed that some merchants who usually only send blessing messages serve WeChat official account, and since this year, they have intensively pushed marketing content related to aggregation codes. City commercial banks, rural commercial banks and even rural banks with a large number of account opening needs frequently send short messages to customers to promote their payment codes and give them a lot of subsidies.

An Internet banking scene operator bluntly told reporters: Policy changes will not increase the total income, and the income will inevitably be the redistribution of stocks. But will banks subsidize the merchants instigated by the two giants indefinitely? Switching channels will eventually use market means to compare costs and services. Instead of a lot of resources to sink the market, it is better to go up, do industry, do data finance, do accounts, do platform traffic, and do digital business operations.

Wang Pengbo also tends to think that there are no corresponding incremental merchants in the market that relevant institutions have been emphasizing before, and all policies are also managing the stock market. Therefore, it is expected that it will not have much impact on the entire QR code acquiring industry chain.

(Editor: He Shasha Proofreading: Peng Yufeng)

Interface journalist | Xue bingbing

"I feel that there are 100 million people everywhere", "People who travel on the first day are honest" and "Zhejiang tourists drive to Jingdezhen for 10 hours to eat chicken chops" … One after another, hot search entries pop up, taking turns to confirm the hot start of the Mid-Autumn Festival this year. The rare 8-day continuous holiday has also made generate, a cultural tourism market, show unprecedented heat and vitality.

Before the holiday, at the press conference held by the State Council Press Office, Xiong Jie, chief pilot of Civil Aviation Administration of China, said that during the Mid-Autumn Festival and National Day holidays, a variety of passenger flows overlapped with each other, and it is expected that civil aviation will usher in another passenger flow peak after the summer vacation. The forecast shows that the passenger traffic in the civil aviation market during the Mid-Autumn National Day holiday this year will reach 19.2 million passengers, an increase of 3.6% over the same period of last year, the highest level in the same period of history.

In terms of railways, the interface news learned from China State Railway Group Co.,Ltd. that the railway transportation during the Mid-Autumn Festival of National Day will last for 12 days from September 29th to October 10th. The national railways are expected to send 219 million passengers, and the passenger flow will peak on October 1st, with an average of about 13,000 passenger trains planned daily.

Hundreds of millions of people’s travel needs have been released in a centralized way, which has brought "splashing traffic" to major destinations and scenic spots. Interface news learned from Ctrip, Tongcheng and Qunar OTA platforms that on the first day of the holiday, Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi ‘an, Nanjing, Shenzhen and Wuhan became popular destinations in China. The enthusiasm for outbound travel has also increased simultaneously, and the first-day orders of several destinations have increased year-on-year.

At the same time, on the first day of the holiday, the famous museums were "hard to find an appointment", and the passenger flow index of the Forbidden City increased by nearly 150% compared with usual; Popular scenic spots continue to dominate the list, and the scenic spots where people "get together" are mainly concentrated in natural scenic spots, theme parks and historical attractions. Top10 scenic spots with the highest ticket booking volume include Jiuzhaigou in Sichuan, Universal Resort in Beijing, Terracotta Warriors and Horses Scenic Area in Xi ‘an, Shaanxi, Zhangjiajie National Forest Park in Hunan, etc.

"At the peak of the first day of the long holiday, China Eastern Airlines plans to execute more than 3,200 flights and carry more than 460,000 passengers in a single day. Many domestic and international routes departing from Shanghai are close to full passengers." In the early morning of October 1, the person in charge of the station of China Eastern Airlines Hongqiao Airport said in an interview with media such as interface news.

According to the person in charge, compared with domestic routes, the performance of international routes exceeded expectations. On the first day of the long holiday, China Eastern Airlines plans to carry 450 international routes, carrying 70,000 passengers, and the passenger load factor of international routes leaving Hong Kong is as high as 90%. Among them, the international routes from Shanghai to Japan, South Korea, Southeast Asia, Australia, Milan, Paris, Moscow, London and other places are hot, and many routes are close to full passengers.

If it is extended to the whole holiday, due to the strong demand in the two-holiday tourism market, China Eastern Airlines has targeted encryption routes and upgraded its capacity in some hub destinations and tourist routes. During the Golden Week, China Eastern Airlines (including its Shanghai Airlines and China United Airlines) will invest 816 passenger planes, with an average daily flight volume of 3,174 flights and 988 passenger routes.

As the leading large-scale international aviation hub in China, Shanghai Hongqiao and Shanghai Pudong also ushered in the double growth of flight volume and passenger flow this Golden Week. The relevant person in charge of Shanghai Airport Group told the interface news that from October 1 ST to 8 th, the two major airports in Shanghai Pudong and Hongqiao are expected to have 19,000 flights (including 13,000 flights at Pudong Airport and 0.6 million flights at Hongqiao Airport), with an average daily flight of 2,366, a year-on-year increase of 2.5%; It is estimated that 3.141 million passengers will enter and leave Hong Kong (including 1.974 million passengers at Pudong Airport and 1.167 million passengers at Hongqiao Airport), with a daily average of 393,000 passengers, a year-on-year increase of 5.6%.

Looking back on the National Day in 2023 and 2024, the drama of the big diving of air ticket prices is constantly staged, and the topic of "losing thousands of dollars without starting" remains hot. Before the Golden Week this year, there are still many passengers with a glimmer of expectation, hoping to squat down to the moment when the ticket is "broken".

However, the desire of "waiting for the party" was finally frustrated by the strong passenger demand at a new high and the more rational price strategy of the airline company. Many passengers not only didn’t wait for the price reduction, but also watched the ticket price rise with the coming holidays.

According to the data provided by flight steward to Interface News, as of September 28th, the average price (naked fare) of pre-sale air tickets for the National Day holiday in 2025 was 804 yuan, while that for the same period in 2024 was 736 yuan, up 9.2% year-on-year. Tongcheng said that a few days before the holiday, the prices of popular domestic routes remained firm.

The interface news also learned from Qunar that as of October 1, the average price of air ticket payment on Qunar platform was: 1019 yuan and 1063 yuan on October 1 and October 2, respectively; October 7 and October 8 are 1044 yuan and 1083 yuan. This also means that this year’s Golden Week air ticket price has returned to a reasonable range, which has increased more certainty for both passengers and airlines.

The so-called "machine and wine are not separated", and the fiery civil aviation market is also a true portrayal of the hotel accommodation industry.

Huazhu Group told Interface News that during the "Eleventh" holiday this year, the overall booking rate of brand hotels under Huazhu increased by 3 percentage points compared with last year, and it showed a rising trend.

In terms of breakdown, the booking rate of hotels in all tier cities during the "Double Festival" this year exceeded that of last year. Among the first-tier cities, Beijing’s hotel reservation rate continues to rank first, which is 6 percentage points higher than that of Shenzhen and Shanghai, which are tied for second place; Among the second-tier and third-tier cities, the overall booking situation of coastal cities is hot, and the booking rates of Dalian, Tianjin, Yantai, Qingdao and Rizhao are in the forefront. Guangxi’s performance in this "Eleventh" holiday is very outstanding, and the hotel booking rate in Liuzhou, Guilin, Beihai, Chongzuo and Baise under its jurisdiction continues to rise, which is favored by consumers.

Huazhu Group also mentioned that the "Eleventh" holiday is the peak season for tourism and leisure travel, which has also led to an increase in the booking rate of high-end brands. According to the data, as of September 23rd, the booking rates of Huajiantang and Songpin brand hotels were ahead, and the booking rates of Grand Mercure, Spyker and other brand hotels also increased significantly compared with last year.

According to the data of the technology platform of Yilong Hotel under Tongcheng, the occupancy rate of Tingbo Hotel Changsha Wuyi Square Orange Island Store, Tingbo Hotel Changsha Provincial Museum Xiangya Hospital Subway Station Store and Tingbo Hotel Changsha Yuhua District Government High-speed Railway South Station Store increased by 20% compared with the same period of last year. In addition, the Yilong Hotel on Nanjing Road in Shanghai welcomed the National Day holiday guests earlier, and the occupancy rate only increased by 12% on September 26th compared with the same period last year.

"I want to fry it in place, and I can’t forgive myself if I don’t fry it in place" and "Make relevant preparations, and delicious food is coming soon". Not long ago, with a relaxed sense of humor and full emotional value for customers, a roadside stall vendor of chicken chops in Jingdezhen unexpectedly became popular, and people gave him the titles of "Chicken Chop Brother" and "Chicken Chop Manager".

Because the time node of chicken chops’ popularity on the Internet is just before the Golden Week, with the opening of the Golden Week, it also gives a large number of tourists the opportunity to come here and have a good meal. According to Jiupai News, a customer from Taizhou, Zhejiang introduced that he and his wife and children set off from Hangzhou at 12 o’clock on September 30 in order to punch in the chicken chops of "Chicken Chop Brother". It was a normal five or six-hour drive, because it took about 10 hours to get to Jingdezhen because of the high-speed traffic jam.

The popularity of this wave of "punching" chicken chops has significantly boosted the tourism popularity of Jingdezhen and even Jiangxi Province. Interface news learned from where to go that "Chicken Chop Brother" brought fire to Jingdezhen, Jiangxi Province. On October 1, the occupancy of Jingdezhen Hotel increased by 30% compared with the same period of last year, which was higher than last year. Ctrip data also shows that the overall travel order volume on the first day of Jiangxi holiday increased by 35% compared with last year.

The expensive and crowded "backstab", a traditional popular scenic spot, has discouraged many people, especially in this year’s Golden Week. In order to avoid getting together, reverse tour and minority tour have once again become the best choice for a large number of tourists, firmly standing in the "C position".

Interface news learned from Tongcheng that the congestion on the first day of the holiday and the sight of "people following the crowd" in popular scenic spots gave birth to the demand for "AI avoiding congestion" and "AI itinerary planning". On the morning of October 1st, during the rush hour, the peak hourly traffic of DeepTrip, a travel agent of the same journey platform, increased nearly three times compared with usual, and the number of questions surged 6.5 times compared with usual, both reaching record highs. Among them, more than 30% of the peak visits are questions about "blocking routes" and "unpopular destinations".

According to Ctrip, this year’s National Day booking window is one week ahead of previous years, and the search volume of niche destinations has increased by over 110% year-on-year. The latest "Domestic Minority Destination List in October" published by Ctrip Word of Mouth List directly excludes popular clusters, and includes 20 "low-heat, high-experience" domestic destinations and scenic spots such as Lishui Yunhe Terrace, Zhaoxing Dongzhai in southeastern Guizhou, Yancheng Zhonghua Elk Garden and Gannan Zhagana.

Where to go also told the interface news that in addition to going to the bustling metropolis for the holidays, reverse tourism and small town looking for autumn have become many people’s choices. The data shows that on October 1, Qunar platform users stayed in hotels and homestays in nearly 2,000 counties across the country. TOP10 popular counties are Jiuzhaigou in Sichuan, Pingtan in Fujian, Yangshuo in Guangxi, Brzin in Xinjiang, Wuyuan in Jiangxi, Antu in Jilin, Libo in Guizhou, Chun ‘an in Zhejiang, Xiaojin in Sichuan and Phoenix in Hunan.

In addition to finding niche and unpopular destinations in China, it is also a good choice to fly directly to foreign countries for vacation. According to the data released by Ctrip, this year’s Golden Week outbound tour, the "small group" catering to young people’s preferences has become the new favorite of the market, with orders increasing by over 60% year-on-year, of which orders from the post-90 s and post-00 s accounted for more than 60%.

Where did the interface news come from? On October 1, residents of third-tier cities and below flew to overseas destinations, which increased by over 50% year-on-year, higher than that of first-tier cities. On October 1st, users of the platform stayed in hotels in more than 3,000 overseas cities, and the TOP10 destinations included Japan, Thailand, South Korea, Malaysia, Vietnam and Indonesia.

In recent years, with the rise of China’s cruise economy, Chinese companies have gradually occupied a dominant position. During the summer vacation in 2025, various cruise companies started a "big melee" and took the integration of Chinese cultural elements as the key to providing competitiveness. As a "battleground" for track players, the Golden Week has set off a new round of competition for the cruise market.

"This year’s National Day Mid-Autumn Festival is celebrated together, and people’s willingness to travel is high. Our route sales are very optimistic." Aida Cruises revealed to the interface news that the first domestic large-scale cruise ship "Aida Modu" launched the 8-day and 7-night National Day theme voyage on October 1, and the market response was particularly enthusiastic.

The data shows that the voyage was widely sought after by tourists shortly after it was put on sale, and the shipping space was basically sold out a few days before the festival, and the peak-shifting voyage before and after the National Day was basically sold out. On October 1st, Ada Modu set sail from Shanghai with nearly 5,000 guests, and started an 8-day and 7-night Mid-Autumn Festival special voyage.

Behind such a strong attraction is the competitive strategy of "knowing Chinese better" of Ada Cruises. During this year’s Golden Week, AIDA Cruises further developed the killer weapon of "China characteristics and cultural temperature" in product design and amusement experience.

According to the introduction of AIDA cruise, during the Mid-Autumn Festival voyage, the National Peking Opera Theatre will present a series of colorful Peking Opera cultural experiences on the AIDA Modu, so that guests can appreciate the unique charm of the quintessence of Chinese art; Guests can meet a unique China music culture forum on the Ada Modu, led by a well-known guqin teacher, to introduce the evolution and charm of traditional music in China. Ada Cruises also specially launched a series of theme activities, including Mid-Autumn Festival theme party, Mid-Autumn Festival garden party, Mid-Autumn Festival dance rhyme workshop and other experiences.

Interface news noted that Chinese-funded cruise ships not only deeply cultivated the local market, but also quietly accelerated the pace of going to the international market. On the eve of the National Day, official data of Star Travel Ocean revealed that the 920 voyage of its cruise ship Gulangyu received nearly 1,669 guests from 12 countries and regions around the world, of which international tourists accounted for 55%, covering major tourist destinations such as the United States, Britain, Canada, Australia, Portugal, Singapore, Malaysia and Indonesia, with mainland tourists accounting for 26% and Hong Kong, Macao and Taiwan tourists accounting for 19%, which set a new record.

However, compared with Chinese cruise ships, the activity of foreign cruise ships during the Golden Week this year is still inferior. A typical example is that, as the third largest cruise brand in the world, MSC Glory, the flagship of Asia, was not seen in the National Day voyage of MSC Mediterranean Cruises.

In this regard, MSC Mediterranean Cruises responded to the interface news that MSC Mediterranean Cruises has planned an important deployment for the China market in the future. MSC Glory will return to Shanghai’s home port on January 27th, 2026, bringing a total of 26 voyages throughout the year, covering popular travel periods such as Spring Festival, winter and summer vacations, Mid-Autumn Festival and National Day Golden Week, and leading guests to Japanese and Korean destinations such as Fukuoka, Kagoshima, sasebo, Okinawa and Busan.

"In the past two years, the supply of international large cruise companies’ routes in China has decreased, which is directly related to the great changes in consumers’ consumption behavior and consumption structure and the adjustment of industry structure after the epidemic. But after all, the China market is huge, and they are definitely on the sidelines, waiting for the right time to make key layouts. " Wei Changren, president of Powernet, told the interface news analysis.

Wei Changren told the interface news that the increase or decrease of cruise routes should go through full market research. Opening or not opening a route involves many links such as home port, destination reception, connecting personnel stationed, communication with marketing partners, and there is a long chain behind it. At present, it takes a process for international cruise companies to re-adapt and adjust their sales strategies and product strategies in the face of changes in China’s consumer market. Therefore, even if the golden week window period is rare, they are still cautious, not so calmly returning to the China market.

However, MSC Mediterranean Cruises also mentioned to the interface news that they observed a prominent phenomenon: before the Golden Week, the number of China passengers who booked overseas voyages on MSC Mediterranean Cruises for the National Day increased by about 25% compared with the same period in 2024, and the overseas voyage sales performed strongly.

From the perspective of route preference, passengers especially like it.Western Mediterranean classic route、A tour of Aegean monumentsandNordic fjord scenic route. Popular boarding ports include Rome, civitavecchia, Genoa, Venezia, Barcelona, Athens and Copenhagen. These destinations have both historical and cultural heritage and romantic seaside customs, which meet the needs of China tourists to deeply experience Europe.

Wei Changren believes that on the surface, the decrease in the supply of China cruise market is actually a reflection of the deep adjustment and benign development of this industry. In the past, in order to cultivate the market, prices were generally low, and cruise companies and channel providers could not make money. on boardThere are also some tourists who are attracted by low prices but not high enough in quality, which affects the overall consumption experience.

"Cruise companies have higher requirements on quality, and the price has stabilized after the supply has decreased, so they can attract middle and high-end consumers who are not so price-sensitive through their products and services. In other words, when consumers chose cruise ships, cruise ships are now choosing consumers. " Wei Changren said that now the entire cruise market has entered a rational stage, and all aspects have developed healthily, and the consumer experience will naturally improve.

"The annual operation of theme parks depends on three nodes: Spring Festival, Summer Vacation and National Day Golden Week. In some theme parks, the income of these three nodes accounts for 60% or more of the total annual income. Compared with mainstream theme parks, this value can also reach about 40%. " Lin Huanjie, president of China Theme Park Research Institute, said in an interview with Interface News.

This year’s Super Golden Week has brought a large number of tourists into theme parks. From where did the interface news learn that among the TOP10 scenic spots with the highest ticket booking volume in China, the theme park occupied two seats, namely, Beijing Universal Resort and Shanghai Disney Resort.

Not only that, the booking popularity of Haichang Ocean Park and legoland, which just opened, has doubled.

Interface news learned from Haichang Ocean Park that Shanghai Haichang launched a series of preferential policies for families and parent-child groups, which effectively boosted ticket booking. According to the data, 9 days before the National Day, the ticket booking volume of Shanghai Haichang Ocean Park surged by 313% year-on-year, and the average house price of the three theme hotels supporting the park increased by 12% year-on-year.

Legoland told the interface news that legoland ushered in the first "Eleventh Golden Week" after the opening of the park. Since September 27th, the popularity of the park has continued to rise, and the hotel reservation in the park entered the "second kill" mode ahead of schedule, and it was fully sold out five days before the Golden Week, making it a popular first choice for parents and children to travel on holidays.

"This year, the overall consumption of tourists is more rational. In order to attract tourists to spend and grab more tourists, theme parks all over the country are also making different moves." Lin Huanjie told the interface news analysis that the first strategy is to increase entertainment content, such as adding projects in the park to increase the attraction to tourists and increase the stay time of tourists; The second is to extend the evening time. The park was closed at around 7 o’clock, and it will be postponed until around 9 o’clock. In addition, the integration of foreign culture and local culture will enhance the acceptance and participation of tourists.

Lin Huanjie also revealed to the interface news that according to his observation, internationally renowned brands such as Universal Studios and Disney have strong attraction. This year, in addition to the content, they also have various promotional activities, such as giving certain discounts to OTA platforms or travel companies, launching various activities such as derivatives and catering, and indirectly reducing prices.

Judging from the layout and actions of the Golden Week, major theme parks staged a "fairy fight", fighting from multiple dimensions such as strengthening sales promotion, increasing activity content and improving operation level to compete for valuable passenger resources in an all-round way.

Shanghai Disney Resort told Interface News that during the Golden Week, Shanghai Disney Resort specially planned a series of celebrations. From October 1 to 3, after the iconic "Qimxy Light Phantom Show" every night, Shanghai Disneyland will stage a castle projection and fireworks show specially presented for holidays; From September 28th to October 8th, the beloved live entertainment performance "Rhythm Adventure Tour" will return to the story stage of Adventure Island in a limited time.

In terms of operation, in addition to more than 40 men’s and women’s toilets, there are nearly 30 family toilets in Shanghai Disney Resort. The number of compartments in women’s toilets is more than twice that in men’s toilets. There are also convenient baby care centers and nursery rooms in the park.

Haichang Ocean Park told the interface news that the "Shanhai Wan Xiu Festival" in Shanghai Haichang Ocean Park has now been opened. In order to welcome the longest holiday in the Mid-Autumn Festival of the National Day, the land and sea double-line performing arts in the park have been upgraded. During the National Day, the "Killer Whale Red Song Club" was staged every day, and six killer whales jumped together; Divers carry the "underwater flag" and bionic whale sharks to perform a solemn underwater flag show; On land, the longest national tide mecha parade phalanx with a total length of nearly 200 meters is composed of more than ten "head" mecha behemoths.

From October 4th to 6th, a giant "full moon" landscape was carefully created in the Underwater World Pavilion. The mermaid became the "Chang ‘e Fairy", dancing with long sleeves on the bottom of the sea and "flying to the moon" lightly, interacting with the fish, presenting a dreamlike immersive experience for tourists.

Dalian Haichang discovered that the Kingdom started the carnival mode for 8 days in a row. During the Mid-Autumn Festival, it was discovered that the Kingdom specially launched the national flavor moon cake market, and moon cakes from all over the country gathered together. Dalian limited the seafood-filled moon cakes to go online simultaneously, and squid, shrimps, scallops … seafood elements were boldly integrated; The night show focuses on the 360 panoramic water light and shadow fireworks show "Legend of Light Painting", which combines the national wind parade, Huizhou fish lanterns and ethnic interactive games to create an immersive oriental aesthetic experience.

"According to the situation of several major cities in the previous research, we believe that the operating conditions of theme parks will be more optimistic than that of the same period last year during the eight-day Golden Week holiday this year. The premise is that it will not be affected by bad weather such as heavy rain and typhoon. " Lin Huanjie told the interface news that under normal circumstances, the number of visitors to the Golden Week theme park this year will increase compared with the same period of last year. In terms of consumption, some places should be flat, but the more well-known theme parks are estimated to have an increase of less than 10%. He is confident about this.

Our reporter Zhang Zhiwei trainee reporter Jaco

On January 15th, the second plenary session of the second session of the Blockchain Committee of China Communication Industry Association was held in Beijing, and Zhu Youping was elected as the second rotating chairman.

As the new rotating chairman of the blockchain special Committee, Zhu Youping accepted the congratulations and exclusive interview from the reporter of Securities Daily. In the interview, he revealed that the next work focus of the blockchain special Committee and how to promote the chain reform 3.0 action. Zhu Youping said that 2022 will be set as the "New Year of Chain Reform" and the chain reform 3.0 will be officially launched.

(Zhu Youping, the new rotating chairman of the blockchain special Committee of China Communication Industry Association)

Reporter: What are the next priorities of the blockchain special committee?

Zhu Youping: Previously, the blockchain special committee had done a lot of work on the knowledge popularization of blockchain and the theoretical construction of chain reform. At the same time, some chain reform pilot projects have also appeared one after another, but overall, they are primitive and small in scale, especially the projects that empower traditional enterprises are not many. Changing this situation is the heavy responsibility of the blockchain special Committee. As the new rotating chairman, the next work focus of the blockchain special committee is to further promote chain reform actions, foster chain reform projects, focus on chain reform of traditional enterprises and industries, and support and serve knowledge, theory, creativity, consultation, evaluation and other aspects.

Reporter: You set 2022 as the "New Year of Chain Reform". Why?

Zhu Youping: Chain reform means using blockchain and other technologies to transform traditional industries. In September 2021, the "coin circle mining circle" was completely banned in China, which marked that the chain reform 3.0 entered the promotion stage, and the use of blockchain to empower the real economy was the final way out. Therefore, I believe that 2022 is a "new era year of chain reform" and an important opportunity period.

From a policy point of view, in recent years, China’s supportive policies in the blockchain field have continued to increase, and it has reached the time window when policies must be implemented. Previously, on October 24, 2019, the blockchain rose to a national strategy. In 2020, the blockchain was incorporated into new infrastructure. In March 2021, the outline of the "14th Five-Year Plan" was released, and "blockchain" was included in the key industries of digital economy. In June of the same year, the National Network Information Office and the Ministry of Industry and Information Technology put forward the blockchain guidance of "building famous enterprises, famous products and famous gardens".

A few days ago, the State Council released the "Tenth Five-Year Plan for Digital Economy Development", which systematically put forward the application layout of blockchain in technology, engineering and finance. For example, in terms of the data Silk Road, it is proposed to build a trusted service network and application support platform based on blockchain to provide a basic guarantee for extensive digital economic cooperation; In cultivating the data element market, it is proposed to use blockchain as the technical bottom.

It can be said that the policy support is getting stronger and stronger, the connotation is getting deeper and deeper, and the scope is expanding. This provides a solid policy support for promoting the chain reform 3.0 action.

In addition, the number of patent applications for blockchain in China has been leading the world for many years, and blockchain enterprises and projects have been brewing for many years, including many excellent products. Quantitative change to qualitative change, and the accumulation of chain reform and landing application projects has also reached the point of large-scale outbreak.

Reporter: What important role does the "chain reform action" play in the digital economy?

Zhu Youping: Chain reform is an important support for realizing the digital economy. With the application of chain reform, chain reform will promote the digital transformation of economy and society.

Digital economy is an advanced form after agricultural economy and industrial economy, and it is the future direction and the choice of the times. At present, the agricultural economy and industrial economy have fully developed. Under the background of economic downturn and COVID-19 epidemic, we need to tap new growth points and growth momentum in the future.

Different from the traditional economic models of old infrastructure, offline finance, centralized organization and inefficient public services, the digital economy represented by blockchain and artificial intelligence, with brand-new wealth logic and business model, realizes digital industrialization and industrial digitalization, and is emitting huge economic growth momentum.

In the future, there will be huge wealth space in many fields, such as science and technology innovation, cultural innovation, big health, new energy, enterprise digital assets, personal IP, land, financial technology, and upgrading of industrial and agricultural products, all of which need to be empowered through digitalization and chain reform.

Chain reform realizes enterprise digitalization and empowers the real economy through the technical, financial and organizational attributes of digital technologies such as blockchain, and is a century-old new wealth solution. The digital economy has developed from Internet economy 1.0 to blockchain economy 2.0.

Next-generation information technologies such as artificial intelligence, blockchain, big data, Internet of Things, satellites, and 5G have accumulated a large number of technological achievements and have reached the stage of large-scale application. Foreign hot spots such as digital currency, DeFi, NFT, Metauniverse, DAO and Web3 are constantly deducing and full of vitality. All of these indicate that the digital economy is in the explosive period of large-scale development.

Reporter: From what aspects should we embrace the chain reform?

Zhu Youping: Chain reform is available to all industries, all enterprises and all people. It has powerful functions in finance, government affairs, social governance, smart cities and foreign cooperation. Regarding the embrace of chain reform, I have summarized the following ten major directions:

First, financial technology: the deepening application of blockchain and other technologies in banking, securities, insurance and other fields, and the application of digital RMB in finance and various industries have great imagination.

The second is chain merchants: upgrading e-commerce with distributed account books and smart contracts can create a real goods market, which is an e-commerce 2.0 form.

Third, distributed commerce: upgrade chain operation with DAO, distribute income with bookkeeping certificate, and create a fair and objective incentive mechanism.

Fourth, digital content creation: from Web1 readable and Web2 interactive, upgrade to Web3 available, and provide a platform for content creation.

Fifth, digital identity: using zero-knowledge proof, ring signature, asymmetric encryption and other technologies to realize the identity card under the protection of personal privacy.

Sixth, supply chain finance: establish an optimized and iterative financing channel with credit points to solve the difficult and expensive financing problem.

Seventh, product traceability: from counterfeiting to quality economy, it is especially suitable for food and medicine, which can greatly simplify testing and provide assured products.

Eighth, digital collections: China’s existing institutions have begun to try to issue digital collections in the primary market. Digital collections are connected to the secondary document exchange market with financial transaction license and auction license, which is an innovative application worth exploring.

The ninth is the trading market: using distributed account books and smart contracts as the underlying support technology for carbon sinks, data and equity trading systems.

The tenth is the data silk road: building a trusted service network and application support platform based on blockchain to provide basic guarantee for extensive foreign cooperation in the digital economy.

Reporter: What do you think of the recent conceptual fire in the meta-universe?

Zhu Youping: I think the universe is also a huge application scenario of chain reform. There are three main supporting technologies in the meta-universe: one is VR/AR, which Qian Xuesen called spiritual realm; The second is digital twinning, which is the use of virtual digital avatars; The third is the blockchain, which is the economic system of the meta-universe. At present, the Metauniverse has developed into three schools: stock speculation, currency speculation and empowerment entity school. The chain reform we propose is to be an empowering entity school instead of a coin-speculating school.

(Editor Cui Man Bai Baoyu)