月度归档 2025年7月31日

Recently, a photojournalist from Reuters went to Guiyu Town, Guangdong Province, which is the world’s largest dumping ground for electronic waste.

During the peak period, there are 5,000 recycling workshops operating at the same time, handling 15,000 tons of garbage every day. These wastes include hard disks, mobile phones, computers and other electronic wastes from all over the world.

China has consumed a lot of electronic products and brought a lot of electronic waste at the same time, and has become the second largest producer of electronic waste after the United States.

A worker is recycling CD players.

Most workers working in recycling workshops work in poorly ventilated workshops. Because there are no protective tools for them to use, they usually disassemble waste electronic products by their own hands.

Recycling old mobile phone accessories in the workshop.

Metal shells of electronic products piled up in the suburbs of Guiyu.

Three-wheeled motorcycles dragged electronic waste to a small local workshop.

Tricycles for transporting electronic waste can be seen everywhere on the road.

Plastic parts of e-waste are crowded with roadside.

A children’s car on an abandoned circuit board.

According to the research of Shantou University, the air and water in Guiyu Town are seriously polluted by toxic metal particles, and the blood of children living there usually contains abnormally high concentrations of lead.

Several buffaloes are grazing outside the recycling factory.

A polluted river flows through the garbage recycling workshop.

In the process of recycling garbage, circuit boards and other accessories will be melted to recycle valuable metals, such as gold, copper, aluminum and so on. However, a large number of pollutants, heavy metals and chemicals are released into the river, which seriously pollutes the local water source. The color of the river is also black due to the influx of a large number of industrial wastewater, and the whole town of Guiyu is shrouded in the stench of burnt plastic.

A man is riding a motorcycle in Guiyu where night falls.

In Guiyu, another new recycling factory has started construction.

Special feature of 1905 film network On February 12, it ranked among the top ten box offices in mainland film history with a box office of over 3.65 billion. Since its release, besides its reputation, its official surroundings have accumulated sales of over 100 million yuan, which has greatly set a new record for the sales of film derivatives in China.

How exaggerated is this wave of "saturated crowdfunding"?

The crowdfunding goal was achieved within one minute after the project was launched, and the accumulated sales exceeded 100 million in eight days. Later, the officials and merchants repeatedly called for "rational consumption", and the fans of "Little Broken Ball" have "urged" from inside the play to outside the play: "One household is stupid" and "One door frame for one family" have not been achieved. How can you sleep? Let’s buy!

Up to now, many manufacturers involved in the production of official derivatives of Wandering Earth 2 have far exceeded their expected targets in crowdfunding and sales. At the same time, popular new products such as "Ma Ou" around a variety of popular IP and subsequent calls from the audience continue to be sold and developed.

When the movie Wandering Earth 2 successfully "knocked down" the door of China science fiction movies, the new record of "Benben" also showed us a new blue ocean of film derivatives.

Replay Wandering Earth 2 "Saturated Crowdfunding";

Sales surged with the box office year-on-year, and the cooperation cycle still needs to be advanced.

According to the statistics of various platforms, the sales amount of many crowdfunding and pre-sale projects related to Wandering Earth 2 has far exceeded the expected targets of various manufacturers.

In the movie, the scene of "Benben, you are a military dog" impressed countless audiences. This mechanical dog with sci-fi futuristic feeling and "cute point" has also become the "popular king" around the official authorization of Wandering Earth 2.

Saifan Science Fiction Space released four batches of assembled and finished "Benben" models before the crowdfunding cut-off, with a cumulative number of more than 226,000 boxes. And 52TOYS achieved over 10.74 million yuan with a turnover of over 57,000 only by using this product of the all-purpose box series.

Wang Yin, senior product director of 52TOYS, revealed in an exclusive interview with 1905 Film Network that the amount of this crowdfunding project obviously increased with the rapid growth of the box office of Wandering Earth 2: "Three days before the crowdfunding began, the daily amount increased at a rate of 100,000 yuan, and on the fourth day, the influence of the film expanded, and with our continuous marketing actions, the amount gradually increased at a rate of nearly one million yuan per day."

In mid-2022, 52TOYS reached a cooperation with Wandering Earth 2, which is still in the production period, and developed a deformed mecha toy for the mechanical dog Benben, which appeared in the film. Whether the scenes in the film are "out of the circle" or the strength of attracting gold in the market today, it proves the success of the "two-way trip" between the film makers and manufacturers at the level of product selection and research and development.

According to Wang Yin, at the beginning of the cooperation between the two sides, the image of "Benben" in Wandering Earth 2 has not been fully determined, and the content of the film was officially confirmed until the fourth quarter. However, the development time of BOX series deformation mecha is usually at least six months, so the time left for 52TOYS in this cooperation is not too much. From the early stage, according to the "thick line" modeling framework of the film, to the use of supply chain to make dozens of "ep1 stage" final color samples in advance before the release, and finally completed the relevant content required for product details before the crowdfunding period.

The characteristics of film production and the relatively uncertain market also make "crowdfunding" an ecology more suitable for the sales of derivatives in the film and television industry. "When we clearly knew that the time to market of the product could not be synchronized with the release of Wandering Earth 2, we began to think about how to sell the product, and finally adopted the crowdfunding method. First, because crowdfunding can provide consumers with more ways to play besides sales, for example, after the crowdfunding amount is full, you can unlock some benefits; Second, there are huge uncertainties in the domestic film derivatives market, including this year’s Spring Festival file itself, so we can estimate the sales situation in advance and prepare the corresponding production capacity through crowdfunding. " Wang Wei said.

"Dynamic unlocking" has indeed become one of the important graspers to drive sales in the crowdfunding stage of Wandering Earth 2. With the increase in the number of people involved in crowdfunding, various projects are constantly adding various new cooperation or benefits under the suggestion of the "small broken ball" spiritual shareholders.

Taking 52TOYS as an example, in addition to matching the stupid magnetic expression, the company also closely communicated with the film during the film’s hot screening, and added the door frame robot that attracted everyone’s attention and love in Wandering Earth 2 to develop deformation toys, which is also a brand-new attempt in its similar cooperation projects. "At present, we are still in close contact with the film side to jointly explore more opportunities in the derivatives of Wandering Earth 2."

This cooperation, the box office sales of the previous works and the great influence of the series of works are all important indicators for the cooperation and reference of major manufacturers such as 52TOYS. The success of Wandering Earth 2 has also given all parties greater confidence in this IP.

Wang Yin bluntly said that the company expects to reach a deeper cooperation with the filmmakers in the next project. At the same time, what it expects more is that the film and television derivatives industry can take a more important step: "I hope to participate in the project at the early stage of film production, just like the mature overseas film derivatives model, so as to develop more and better derivatives and launch the products in a more timely manner, so that everyone can feel the fun of derivatives while enjoying the film."

After exceeding the target by 120,000% and refreshing the record:

Where will the future of "Benben" turn?

After the total crowdfunding amount of all parties exceeded the target of 120,000%+,the derivatives of Wandering Earth 2 have not only set off a sales frenzy around the film, but also attracted more people’s attention and investment through the "out of the circle" of this IP.

Miss Su, the audience, is a variety of peripheral and hand-made enthusiasts. After watching Wandering Earth 2 on New Year’s Day, she bought a variety of products including 52TOYS universal box stupid model, 1:2.5 replica of sheep and digital life cards produced by Saifan Science Fiction Space through crowdfunding.

"Wandering Earth 2" is popular around this time. I think there are two main reasons. First, the science fiction theme (advantage), ordinary movies rarely buy so many models around, objectively do not have such conditions, The Wandering Earth is stupid, Moss and doorframes, and so on. In addition, the models that have come out at present are also well done, such as Benben, and there are many types for the audience to choose from. As a souvenir, you can buy a finished product that you can play directly. Fans who like to assemble can buy an assembled version. There is always one for you. " Miss Su gave her opinion.

As a "veteran player", she said that at present, "non-film" peripheral products in China already have a very mature market, and many brands that cooperated with Wandering Earth 2 this time are "familiar faces" in the industry. This also provides a layer of quality assurance for the surrounding production of this film.

However, as Wang Yin mentioned above, due to the particularity of the production cycle of film and television works and the great uncertainty of the domestic film and television derivatives industry at present, the timing of joining the production link is still relatively late. If you can participate in the image production of the role in advance, it may have a more positive impetus to the later R&D and sales.

The form of crowdfunding is bound to further lengthen the production cycle of peripheral products. Take the announcement of Saifan Science Fiction Space, which cut off the order in advance, for example. At present, the earliest batch of four batches of products must be delivered before the end of June, and the fourth batch will be completed at least in November. At the same time, because the number of orders is close to the annual capacity limit of the factory, there may be some delay in the later period.

Xiao Liu is the first time to buy "new users" around crowdfunding movies. According to the announcement, the finished products Benben and customized digital life cards she bought will not be "delivered" until the second half of the year. "I’m not in a hurry, but I’m a little sorry. For example, I’ve brushed the’ small broken ball’ three times, but I can’t punch in with my stupid and life card."

Too long waiting time will affect the sales of products to some extent. For example, before "Wandering Earth 2", the film also planned additional derivatives because of the box office boom, but due to the lag of the cycle, even pirated products greatly affected the related income.

Miss Su understands the production cycle, but she also admits that the derivative industry in the domestic film and television industry has not yet formed a climate. Compared with the development of hot IP in foreign countries such as Marvel Comics and Harry Potter, it needs more careful planning: "Otherwise, the audience will not generate electricity for love for a long time, and the future will become more and more strict and’ picky’."

Wang Yin also gave feedback on the current test of research and development around film and television from the perspective of the industry: "Although film derivatives have taken shape in overseas markets, not all IP is suitable for developing derivatives. IP, which is suitable for developing derivatives, can first make the public feel emotional when watching film and television content, thus giving birth to the desire to buy. Usually, most of such IP often appears in science fiction films, animation and even monster films; Secondly, even if IP has room for development, if the market performance of the film is not good, it will also affect the success or failure of derivatives. "

It can also be seen from the outbreak of The Wandering Earth series that the domestic market is not short of creativity, productivity and purchasing power, but needs stable and high-quality content to escort the derivatives market in the blue ocean. The cycle of film release is doomed to a short-term explosion of a single work, which cannot support the complete sales scene of the whole industry.

After the target of 120,000% is exceeded, our derivatives need more stable "clumsiness" to help improve IP R&D, operation and industrial chain construction. At the moment, we want to borrow the classic lines from The Wandering Earth’s "Same Door" and "Three-body": I lit the fire, but we must find ways to control it!

Recently, the image of Xiao Mo’s "nice guy" in the hit TV series "Female Psychologist" is impressive, but everyone will give him any overtime work, but he doesn’t know how to refuse. The topic about him has been on the hot search twice recently-"Xiao Mo’s sense of substitution in the workplace is too strong" and "Xiao Mo’s rejection of colleagues for the first time is so cool".

In the workplace, it is inevitable that I will help my colleagues around me to do this and that, but I am much more busy, not only physically tired but also tired. Chen Yun, a 28-year-old Chongqing guy, also wanted to refuse to help some colleagues in the workplace, but he didn’t know how to speak. So, how to say "no" in the workplace, which can not only refuse successfully, but also not offend people?

Colleagues ask for help, but they can’t say "no"

Chen Yun is now the marketing manager of a company in Jiulongpo District. At first, he worked in an office, and his colleagues helped each other. The atmosphere was quite harmonious. At the end of last year, he was transferred to the marketing department of the company.

When I came to the marketing department, my colleagues Xiao Yang and Chen Yun lived in the same community. At ordinary times, Xiao Yang took Chen Yun’s car to work without driving. At first, Chen Yun was very happy. After all, being a colleague in a department and a neighbor, it is appropriate to take care of each other. Besides, sometimes it is also possible to reciprocate. But this summer, Xiao Yang will go to help his wife look after the shop after work. If he doesn’t sleep very well, he doesn’t drive to work very much. He looks for Chen Yun to rub the car at both ends every three days. Although they are colleagues and neighbors, sometimes they have to ride the bus three or four times a week. At this point, Chen Yun’s wife is very dissatisfied, but Chen Yun doesn’t know how to refuse, so she has to come to the net.

Chen Yun said that colleagues like to ask him for help in their usual work, such as adjusting the report format. "Because the department collects report data every month, although I am doing the report, I need the leader to revise and review it before submitting it, but every time my colleagues ask me to urge the leader, I ask the leader carefully every time, afraid of offending the leader."

Chen Yun’s personality is mild, and he thinks it is appropriate for colleagues to help each other properly, but he doesn’t know how to say what he doesn’t want to help, and he is also worried that he will offend people and bring bad negative comments after refusing.

Small coup to say "no"

In the workplace, how to say "no" with high emotional intelligence? Let’s take a look at the coup of some experienced professionals and professionals.

Pre-judgment result method

Ms. Deng (33-year-old secretary):I have written enough things at ordinary times. Before, some colleagues asked me for help in writing the propaganda draft, but I felt that I just said, "Sorry, I’m not available." It would seem very inhuman, and that’s how I refused: "Sorry! I still have several documents in my hand to be completed today and tomorrow, and the time is really not enough. If I help you write in a hurry and the quality of writing is low, I will definitely not achieve the publicity effect you want. "

Netizen "Tree Sister":"I’ll leave the task of opening the door every day to you!" At this time, you can say: "Sister, I have always lost my keys recently, which has caused my house to be locked twice. I dare not take this from the company. I am afraid that all the computers will be removed by thieves and I can’t afford to mortgage me!" The subtext of this sentence is "no", and colleagues will certainly understand it, without hurting each other’s face or damaging the atmosphere among colleagues.

"Rejection+suggestion" method

Workplace blogger "Teacher Xu in the Workplace":Directly say the reason for refusing, show the other person the work in your hand, and say, "I am really busy. I have to hand it in today, and my time and energy are not enough." At the same time, express an apology and give the other party some ways and means.

Jiao Jiao (28-year-old copywriter):Before, a colleague asked me for help to catch up with the plan, but I was too busy to refuse, but I still found many similar cases for her to send to her for reference, and later our relationship was not affected.

Reverse help method

Yao Jun (30-year-old Marketing):Refuse some unreasonable requests from colleagues and ask for help in the opposite direction. One of my former colleagues always asks me to buy breakfast for her, on the grounds that I walk to work and arrive earlier than her every day, and she always walks to work too late. Later, I asked her to have lunch and pack it for me for several days in a row, and then she didn’t look for me much. Others ask you for help, so you also ask him for help. If he can’t help twice, then he is embarrassed to ask you for help again.

Workplace blogger "Zhang Yongjun stresses management";In the past, when I was just working, I lacked experience. There was an "old slick" in the department who always pushed his work to me. At first, I was embarrassed to refuse him. As a result, after helping him, I not only didn’t thank me, but also took credit in front of the leaders. Later, I figured it out, and later I would resolutely refuse him. So, how to reject others correctly?

First, establish social boundaries and bottom lines. Helping others at work is based on altruism and self-interest. If you need to sacrifice your own interests to help others achieve their goals, you must explicitly refuse.

Second, you can use exchange terms and external factors to refuse others. For example, if a colleague asks for help to make a PPT, you can answer, "I can help you do it, but this work will take three hours, and I am in a hurry to write an important copy. Can you help me finish it?" If the other party accepts it, you can also accept its request, if the other party does not accept it, you can also refuse it;

Third, the best way to refuse others is to be gentle and simple.

Do the "repeater" method

Workplace blogger "Lao Xia talks about the workplace": When someone strongly asks you for help, you don’t have to worry too much. Just say, "Sorry, I’m very busy, so I shouldn’t have time to help you." However, some people still don’t give up: "This matter is very simple, and it won’t take you long." At this time, you can continue to say, "But I’m really busy." The other party continues to say, "Oh, you won’t help me with this …", and you continue to say, "I’m really sorry, I’m really busy!"

Comments:

The high EQ in the workplace is mutual.

Zhou Xiaoyan, a professor of psychology at Chongqing Normal University, believes that things that are easy to be kidnapped by colleagues in the workplace are generally attributed to lifting a finger by the other party, which is weakened to being on the way, comfortable and smooth. If you don’t do it, it is defined as not pleasing to the eye and not satisfying. So how to deal with it?

First, the establishment of workplace labels, perhaps your business level is not top-notch, and it is not an indispensable and important role of the unit. Others psychologically position that you can order and rub, so the solution is to establish your own workplace labels, and strength determines your status. Even if you are a weak personality, I believe that if you are a technical expert of the unit, no one dares to order you, which is also the only way to stop being a "good guy" in the workplace.

Second, establish a sense of workplace boundaries, and stress the principle of reciprocity. For example, if I help you, then you should also help me, but if everything orders you, you must have the courage to order each other; Third, things are no more than three. There must be a bottom line in your heart. If a person always asks you for help, he can only refuse decisively and just say "no".

Finally, the high EQ in the workplace is mutual. It’s not that the "nice guy" has to do high EQ to help others, and try to make them happy in various ways, but that the helper should have high EQ and think about how to make people happy to help and help.

Urban Hot News-Xiang Yu reporter Zhang Chunlian

Original title: The "good guy" in the workplace who doesn’t know how to refuse has brought trouble to himself.

[Disclaimer] Manuscripts that are not marked "Source: Upstream News-chongqing morning post" or "Upstream News LOGO, watermarked text, pictures, audio and video" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, pleaseContact upstream.