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The sales of "deep" high-end beauty cosmetics have fallen sharply, and the desire of middle-class women to protect their faces is declining?

Reporter | Viann

Editor | Zhou Zhuoran

Since late January, Simei, who has been isolated at home, has found that cosmetics are useless. Due to the inconvenience of going out and poor logistics, she hardly bought beauty products.

During the epidemic, there were not a few people who reduced the consumption of beauty products. According to the data obtained by Bain, a management consulting company, and Alibaba Tmall, the online sales of beauty products decreased by 30% from the first day of the first month to the thirteenth day of the first month (January 25th to February 6th) in the Spring Festival in 2020, among which the high-end beauty products were more affected, with a decrease of 40%.

Estee Lauder’s performance fluctuated greatly during the epidemic. After combing the data of ECdataway Dataway, we found that the brand’s sales dropped by more than 75% year-on-year in the two weeks from February 8 to February 21. After ranking 100 in the brand sales list, it became the first in Tmall’s beauty care category from February 22 to February 28. This may be because Taobao Live Li Jiaqi broadcasted two Estee Lauder products on February 27.

Shiseido Group previously said that the sales volume of its four top brands in China decreased by more than half during the New Year.

At the same time, affordable beauty brands have been hit relatively lightly.

According to the data of ECdataway Dataway, during the five weeks from January 25th to February 28th, the sales of high-end beauty brands in Tmall beauty category fluctuated greatly, while the low-priced brands such as L ‘Oreal, Perfect Diary, Huaxizi and Yuze remained relatively stable in the top 15 of the weekly sales list.

Although with the passage of time, the beauty category market gradually began to resume growth, the difficulties faced by high-end beauty brands may be long-term.

During the epidemic, the online sales of high-end beauty brands declined significantly. Bain and Tmall explained that the social needs of Generation Z (born in 1995-2009), young people in small towns and cutting-edge white-collar workers declined, and they contributed more than 50% of the sales of this category in 2019, so the sales dropped significantly.

But this is not the whole reason. The frustration of high-end beauty brands is also related to their special brand attributes.

Yu Jian, general manager of Kaidu Consumer Index Greater China, told interface fashion that high-end beauty products, unlike cheap beauty brands, also bear the gift function like luxury goods.

Valentine’s Day is the traditional sales season for high-end beauty brands, but this year’s high-end beauty brands are probably "lover robbery".

After combing the Tmall sales data of ECdataway Dataway, it was found that the sales of high-end beauty brands generally declined on Valentine’s Day and the week before the holiday (February 8-February 14).

Among them, Lancome sales decreased by 12.8%, Estee Lauder sales decreased by 60.2%, Snow Show sales decreased by 41.7%, CPB sales decreased by 44.3% and SK-II sales decreased by 2.3%.

However, in a special period, even if online sales decline, it is a timely help. What makes high-end beauty brands even more headache is that tourism retail, which they regard as a channel for growth, almost completely failed during the epidemic.

Tourism is always closely related to shopping, and the most crowded people in duty-free shops are always the beauty counters with fragrance. According to the data of Generation Research, a French tourism retail research institution, the total sales of tourism retail channels reached 79 billion US dollars in 2018, of which perfumed products accounted for 31 billion yuan. Beauty products are undoubtedly the largest category of tourism retail in the world.

Shiseido Group, Estee Lauder Group and L ‘Oré al Group all emphasized the importance of tourism retail to the group in their financial year 2019 performance reports, and it was even the fastest growing channel for Shiseido last year.

More than a month ago, these beauty groups should have ushered in a small sales peak by taking advantage of the East Wind of Spring Festival travel. However, according to the data of the Ministry of Transport and the Civil Aviation Administration, the national civil aviation passenger flow in Spring Festival travel rush decreased by 47.5% within 40 days (January 10-February 18), of which the passenger flow plummeted by 86% from February 1 to February 18.

People greatly reduce their travel, so naturally they can’t and have no time to shop during the trip.

Shiseido CEO Masahiko Yutani previously revealed that after the outbreak, whether in department stores, pharmacies or duty-free shops, they obviously saw the impact of the decrease in China tourists on sales. Analysts at Mitsubishi UFJ Morgan Stanley Securities believe that Shiseido’s sales in the Asia-Pacific region including China and duty-free shops will decrease by 20%.

Because of the "avalanche" of tourism retail channels, in late February, Estee Lauder Group even offered a huge discount of 60% for three or more brands in duty-free retailers at airports such as duty-free shops in Japan.

Although the epidemic will always pass, high-end beauty brands are still worried that after the epidemic, the target group will become cautious in consumption and will take the initiative to downgrade beauty products.

Since the Chinese New Year, almost all walks of life have heard the news that the company’s cash flow is tight. Startups are struggling to save themselves, and large companies have successively implemented measures such as layoffs and employee pay cuts.

The middle class with houses, cars and loans should have been loyal customers of high-end beauty brands, but an epidemic will force them to grow.

Sun Xiaoji, a financial writer, said in an interview with Interface Culture that the outbreak of the epidemic gave people a rare opportunity to reflect on consumerism.

Sun Xiaoji suggested that people "get rid of the illusion of the middle class", control their desire for consumption, increase their desire for income, use their money for investment and savings, and don’t buy meaningless goods. "When you have to spend money, you can treat every expenditure as an investment."

However, consumers’ demand for high-end beauty products still exists, and brands also have opportunities to seize.

According to the data of the business staff, in February, the number of views, collectors and times of collection of Tmall cosmetics increased slightly, and the trend of beauty and skin care categories became more intense, with the number of views, collectors and times of collection rising sharply, with the growth rates of 64.09%, 39.10% and 77.80% respectively.

This means that in the days when people are isolated at home, although they have reduced shopping, they have more time to learn about beauty knowledge. Simei planted many new products, and saved two months’ salary when she went out, so she was going to buy them in buy buy after the epidemic.

L ‘Oré al Group called it the consumption base of beauty products at the presentation of "Cloud Release" China development strategy. Once the situation improves, beauty lovers will release their pent-up shopping desire.

After all, China women’s demand for beauty products should not be underestimated, and now they are the most mature consumers in the Asia-Pacific region.

Tao Jun, Director of Consumer and Market Insight of L ‘Oré al China, said that the overall penetration rate of female consumers in China in skin care products is close to 100%, and all categories are basically the same as those in South Korea, even surpassing South Korea in eye cream and mask, with an average of 13.8 skin care products.

In China, some high-end beauty brands have strengthened the operation of "private domain traffic" in sales channels.

On February 1st and 2nd, the sales of skin care brand Lin Qingxuan’s Wuhan store soared, and its performance rose to the second place in the country. On February 15th, Lin Qingxuan’s offline performance even increased by 45% compared with the same period of last year, and most of these sales were completed by digital platforms such as shopping guides and live broadcasts.

Lin Qingxuan told interface fashion that as of the end of February, 337 direct-operated stores had basically achieved the same performance as the same period of last year through digitalization. From March 1 ST to March 8 th, Lin Qingxuan’s whole network sales increased by 513% year-on-year.

Prior to this, half of Lin Qingxuan’s offline stores had been closed from the first day of the Lunar New Year to the seventh day of the Lunar New Year, and his performance plummeted by 90%. Sun Chunlai, the founder, once said that the cash flow could only last for two or three months at most, and tapping private domain traffic made Lin Qingxuan temporarily out of the predicament.

Fan Yijin, vice president of Tencent Smart Retail, said at the online summit of beauty private domain traffic held by Jumeili and Tencent Advertising that according to interviews with consumers, store managers and shopping guides and BCG analysis of consulting company, when brand store managers and shopping guides have 300 customer friends and 30 ~ 50 customers who interact frequently, and interact with consumers at least once every 1 ~ 2 months, and chat for 3 ~ 5 minutes each time, the service capacity of sales terminals can be improved by 9 ~ 10 times, and the repurchase rate of consumers can be improved.

Lin Qingxuan told the interface fashion that after the epidemic, Lin Qingxuan will also increase the digitalization of live broadcast, and upgrade to Lin Qingxuan’s digital live broadcast store on the basis of existing direct stores, which will increase the user experience and form two dimensions of online content dissemination and offline service experience that reach consumers.

However, private domain traffic is not a treasure mine that all high-end brands can tap. Song Xing, founder and CEO of Fanyan Consulting, said at the online beauty private domain traffic summit that China companies of international beauty brands are limited by overseas headquarters’ control over brand tonality and other aspects, and it is difficult to respond to some domestic trends quickly, so they may miss the tide of private domain traffic.

On the other hand, private domain traffic is a sudden rise during the epidemic. It seems to be a temporary savior, but its future development trend is still not clear. With the gradual overload of private domain information, some users have begun to quit the WeChat group full of sales links.

For mid-to-high-end beauty brands, the way to retain customers may be to enhance brand power and establish emotional ties with them. In Yin Kuo’s view, the middle and high-end beauty products are perceptual goods, and consumers will still be willing to use the customary beauty brands in the long run.

The efficacy of beauty products is difficult to be measured intuitively, and the consumption of high-end beauty products belongs to emotional consumption. What high-end brands need to do is to find the button that triggers consumers’ emotions.

Yu Jian believes that as long as China consumers yearn for a better life, the beauty market will be full of various possibilities.

The last straw! Apply for a transaction! Resolutely leave the stag

How long has it been since you heard Ibaka’s name? At present, he is still a free agent and nobody cares! Recently, Ibaka talked about the situation in the Bucks last season in an interview. He is still very dissatisfied: "I don’t want more playing time when I leave the Bucks. What I want is communication. You should tell me in advance whether I will play or not."

Ibaka pointed the finger at coach Buden holzer: "Before joining Bucks, the coach told me that I wouldn’t have much playing time. I know that, and I will be ready to play. When Dallo and Portis were injured, you refused to let me play.When they came back from injury, you suddenly called me on, and I hadn’t played for three weeks."

Ibaka went on to say, "Will you fight or not? Have no communication with me beforehand! I can’t stand this, I can’t stand it, apply for a transaction. " In the offseason in 2022, Ibaka signed the Bucks for $2.91 million a year.I haven’t played since January 4 this year. On February 10th, Ibaka was sent to the Pacers by the Bucks and was immediately laid off.

In the 2022-23 season, Ibaka played only 16 games in the Bucks, averaging 11.6 minutes per game.Only got 4.1 points and 2.8 rebounds, with three hit rates: 48.1%, 33.3% and 61.5%.On January 11th, the reporter asked Ibaka, "What role did Coach Buden ask you to play in the team?" Ibaka replied, "Which coach? I have no comment. "

Ibaka also compared Tyrone Lu with Buden holzer: "I was not like this when I was on the Clippers (2021-22 season), and I respected Lu’s guidance very much.He will call me in the morning and say that he will give young people more opportunities this week, and I will answer no problem at all. No matter what happens, Tyrone Lu will communicate with me in advance."

In fact, Ibaka’s appeal is also very simple: let me know in advance whether I am allowed to play or not. Obviously, Buden didn’t do it. He probably felt that Ibaka was dispensable in the team and didn’t give the veteran enough respect. Last season’s regular season, although the Bucks ranked first in the league, Buden still finished class in May this year.

Ibaka was born on September 18th, 1989, and will turn 34 next month. The free market has been open for more than a month, and the big lists of each team are almost full. It is difficult for Ibaka to return to the NBA. Ibaka’s total salary in his career exceeds 140 million US dollars, and he can enjoy life completely. He has frequently attended fashion activities in the last six months.

Ibaka signed two big contracts in his career:In 2012, Thunder was renewed for $48 million in four years; In 2017, the Raptors were renewed for $65 million in three years.In the 2018-19 season and 2019-20 season, he averaged 15+8 in the regular field for two consecutive years, which is worthy of an annual salary of 20 million! The entire NBA career averaged 12.2 points, 7.1 rebounds and 1.9 blocks!

Ibaka won the blocked shot twice in the regular season and was selected as the best defensive team for a while three times! During the thunder, he was a blocking machine!3.7 blocks per game in 2011-12, 3 blocks per game in 2012-13 and 2.7 blocks per game in 2013-14.In 2014, Ibaka fought with injuries, which was a turning point in his career.

Ibaka should have had a better career! That thunder has also become the regret of many fans.

The Xinjiang team brought in the insider, and Fan Ziming was traded to Li Muhao to join Shenzhen, with poor performance.

Xinjiang team is about to introduce a No.4 inside foreign aid, which is undoubtedly a great improvement to the team’s strength. As one of the most competitive teams in CBA, Xinjiang team has always been famous for its strong rebounding ability. This time, the introduction of foreign aid in the No.4 position has injected a boost into the team’s rebounding performance. In modern basketball games, the importance of rebounding is self-evident. Rebound can not only improve the team’s scoring efficiency, but also limit the opponent’s second attack opportunity and strive for more attack opportunities for the team. The addition of foreign aid in the fourth position means that the Xinjiang team will have greater advantages in rebounding. First of all, the height and wingspan of the foreign aid inside the fourth position are usually longer, which makes them have a stronger advantage in rebounding competition. They can take advantage of their height and wingspan to better seize offensive and defensive rebounds, increase scoring opportunities for the team and reduce opponents’ scoring opportunities. Secondly, the foreign aid inside the fourth position usually has excellent physical fitness and strong physical confrontation ability. They can engage in fierce hand-to-hand combat with their opponents in the rebounding competition and win more rebounds. At the same time, they can also limit their opponents’ scoring opportunities in the basket through physical confrontation and provide solid defensive support for the team. In addition, the addition of foreign aid in the No.4 position will also bring more tactical choices to the Xinjiang team. They can play an excellent low-post scoring ability on the offensive end and provide a variety of scoring methods for the team. On the defensive end, their presence can effectively block the opponent’s inside scoring route and improve the overall defensive strength of the team.It is a wise decision for Xinjiang team to introduce a foreign aid inside the No.4 position. This will not only enhance the team’s competitiveness in rebounding, but also bring more tactical choices to the team.

Xinjiang team has strong foreign aid ability, and Farr left to join the NBA. Recently, the news that China basketball community is excited came. Farr, a foreign aid of Xinjiang Blue Team, successfully joined the NBA, becoming the first player to land in the American professional basketball league in the history of China basketball. This news not only cheered the basketball fans in Xinjiang and China, but also injected new impetus into the development of basketball in China. As a foreign aid of Xinjiang team, Farr showed excellent basketball skills and strong personal ability. His performance in CBA has attracted much attention, averaging more than 25 points per game, and his assists and steals are also in the forefront of the league. His departure will undoubtedly bring some troubles to the Xinjiang team, but it also proves the strength of Xinjiang’s foreign aid. Xinjiang team has always attached great importance to the introduction of high-level foreign aid, and their ability and experience have played a vital role in the development of the team. Through the exchange and study with foreign players, the young players of Xinjiang team have got great growth and improvement. This is also one of the reasons why the Xinjiang team can remain competitive in the domestic league. Farr’s joining the NBA is an important milestone for China basketball. This is not only a breakthrough for China players on the international stage, but also an important symbol of the development of basketball in China. I hope Farr can continue to play an outstanding role in the NBA and set up a better image for China basketball. At the same time, the Xinjiang team also needs to find a suitable replacement to fill the vacancy of Farr. This is a great challenge for the team, but it is also an opportunity. By introducing new foreign aid,Xinjiang team has the opportunity to train more excellent players and enhance the strength and competitiveness of the whole team. Xinjiang team has strong foreign aid ability. The news that Farr left to join the NBA brought good news to the basketball circle in China, and also injected new impetus into the development of Xinjiang team and China basketball.

Fan Ziming would have been traded to Beijing Shougang team, but it didn’t happen in the end. This news has aroused widespread concern and discussion. As one of the important teams in CBA league, Beijing Shougang team has always attracted much attention. Fan Ziming is a young and promising player, and his joining will undoubtedly bring new vitality and opportunities to Shougang team. Fan Ziming performed well last season, and his average score and rebounds were significantly improved. His shooting skill is exquisite, his breakthrough ability is strong, and he also shows excellent ability on the defensive end. These advantages make him the object of chasing by various teams. However, the deal failed to be reached, which is undoubtedly a pity for Fan Ziming. Why didn’t Fan Ziming join Shougang team? There may be many reasons for this. First of all, there may be some bottlenecks in the negotiations between teams. The transaction involves many levels of interests and contract issues, which requires in-depth discussion and consultation between all parties. Secondly, the team may have made a decision considering other players. Each team has its own development plan and strategy, and they need to comprehensively consider the overall strength of the team and the matching of players. Finally, Fan Ziming’s personal will is also an important factor. As a player, he has the right to choose his next home, which does not depend entirely on the wishes of the team. In any case, Fan Ziming’s failure to join Shougang doesn’t mean that his career is over. On the contrary, it may be a new starting point. Fan Ziming can continue to improve his technical level and team value through harder training and competition. He can look for other opportunities,Strive for better development space for yourself. For the fans, although they lost an excellent player, they can still look forward to Fan Ziming’s wonderful performance in other teams. It is a regrettable news that Fan Ziming failed to join the Beijing Shougang team. However, this is also a common situation in sports. In competitive sports, every decision will affect the future of the team, and these decisions often need to be weighed between the interests of all parties.

Fan Ziming: The contract amount gap is not my focus. Recently, the transaction between Beijing Shougang Team and Xinjiang Team has attracted wide attention. In this transaction, Fan Ziming became the focus. Interestingly, however, Fan Ziming didn’t care too much about the difference in contract amount. On the contrary, he pays more attention to his playing time and opportunities. In Fan Ziming’s view, staying in Beijing Shougang team will give him more opportunities to play. As a player, getting enough exercise and playing time is very important for personal development. In Shougang team, Fan Ziming has established his own position and played an important role in the team. He is also very familiar with the team’s tactical system and coaching team, which makes it easier for him to adapt to the needs of the team. On the other hand, the Xinjiang team’s signing efforts are very strong, and it is possible to introduce more inside players. Although this means that Fan Ziming’s competition in the team will become more intense, he is not afraid of challenges. Fan Ziming believes in his own strength and ability, and he is willing to improve himself by competing with other players. In addition, the Xinjiang team also has a potential young inside player Qu Xiaoyu. The young player showed excellent performance last season and is expected to become a rotation player of the team. Fan Ziming is full of expectations for training and playing with such excellent players, and he believes that this will have a positive impact on his growth. Fan Ziming doesn’t care much about the difference in contract amount, but pays more attention to his playing time and opportunities. Stay in Beijing Shougang team, he can get more exercise and development opportunities;Joining the Xinjiang team, despite greater competitive pressure, can grow together with excellent players.

Fan Ziming was traded to Xinjiang team, which was undoubtedly a major turning point for him. However, this does not mean that he will stay in Xinjiang for a long time. For a young player, frequent trading is undoubtedly a tiring thing. As a potential basketball player, Fan Ziming’s career has just begun. However, due to various reasons, he has experienced many transactions. This undoubtedly brought him great pressure and confusion. First of all, frequent transactions make it difficult for Fan Ziming to adapt to the new environment and team culture. Every time he joins a new team, he needs to adapt to a new coach, new teammates and new ways of playing. This undoubtedly has a negative impact on a player’s development, because he can’t settle down and concentrate on improving his skills and abilities. In addition, frequent transactions have also brought a mental burden to Fan Ziming. He needs to face the pain of leaving his old teammates and coaches, and at the same time meet new challenges. This uncertainty and instability will undoubtedly make him feel anxious and uneasy. However, Fan Ziming can also learn some valuable lessons from this experience. First of all, he can learn to adapt to changes and quickly adapt to the new environment. This will be a crucial skill for his career development. Secondly, he can learn to keep a positive attitude and stick to it no matter what difficulties and challenges he faces. Fan Ziming’s being traded to Xinjiang team may continue to be traded, which is undoubtedly a heart-wrenching thing for him. However, by learning to adapt to changes and keep a positive attitude, he can overcome these difficulties and succeed in his basketball career.

Li Muhao left Beijing Shougang to join Shenzhen team, which attracted wide attention in CBA league. As a new star in the domestic basketball field, Li Muhao’s transfer is not only an important decision for him personally, but also has a far-reaching impact on the two teams and the whole league. First of all, Li Muhao’s departure from Beijing Shougang means that the Beijing team will lose an excellent defender. In the past few seasons, Li Muhao has shown excellent skills and talents, and has become the scoring weapon and organizational core of the team. His departure will bring certain challenges to the Beijing team, and it is necessary to readjust the tactical system and team lineup. However, for Li Muhao personally, joining the Shenzhen team is undoubtedly a better choice. Shenzhen team has always performed well in the league, with strong strength and excellent coaching team. Joining the Shenzhen team will provide Li Muhao with more development opportunities and challenges, which will help him to further improve his strength and level. Secondly, the transfer of Li Muhao has also had a certain impact on the league pattern. As a member of CBA league, the transfer of each player will have an impact on the competitiveness and strength distribution of each team. Li Muhao’s joining the Shenzhen team will further strengthen the team’s strength in the backcourt and enhance its competitiveness. At the same time, it also brings some pressure to other teams, and it is necessary to introduce new players or readjust tactics to cope with the rise of Shenzhen team. It is a wise choice for Li Muhao to leave Beijing Shougang and join Shenzhen team, which is not only beneficial to his personal development, but also has a positive impact on the league pattern.I believe that with his joining, Shenzhen team will achieve better results in future competitions and inject new vitality and competitiveness into CBA league.

Li Muhao’s transaction value is low, and no team has taken over. Recently, rumors about Li Muhao’s transaction are endless. However, surprisingly, his trading value has fallen into a trough, resulting in no team willing to take over him. This phenomenon has aroused extensive discussion and thinking. First of all, we need to realize the impact of Li Muhao’s poor performance in the past competitions. As a professional basketball player, his performance is directly related to the team’s performance and reputation. However, in recent seasons, Li Muhao’s technical level has not been significantly improved, and he often makes mistakes at critical moments, which greatly reduces the team’s trust in him. Therefore, even if a team is interested in him, they will worry about whether he can play his due role in the team. Secondly, Li Muhao’s low transaction value is also related to his contract. It is reported that there are some problems in the remaining years and salary of his contract. Teams tend to choose players whose contracts are flexible and meet the needs of the team, rather than choosing a player with many contract problems. This is one of the reasons why no team has taken over Li Muhao at present. In addition, we can’t ignore the influence of the highly competitive trading market on the trading value of Li Muhao. Nowadays, the competition in the basketball world is extremely fierce. In order to enhance their strength, teams often choose to trade players who can have an immediate impact. As a substitute player, Li Muhao’s trading value is relatively underestimated. The team is more inclined to bring in star players who can change the trend of the game, rather than a substitute with limited trading value.To sum up, Li Muhao’s low transaction value and no team to take over is not caused by a single reason. His technical performance, contract situation and fierce competition in the trading market have all affected him. However, we should also see that Li Muhao still has the potential and opportunities to improve itself.

Shenzhen team will sign Li Muhao, whose performance in Beijing Shougang team is average. The news caused heated discussion and doubts among the fans. As a young player, there is no doubt that Li Muhao has potential for development, but his performance in Shougang did not meet people’s expectations. First of all, we can’t judge Li Muhao’s ability solely by his performance in Shougang. Every player needs to adapt to the new environment and tactical system, especially when he moves from one team to another. There may be differences between Shenzhen team and Shougang team, so we can’t draw conclusions too early. Secondly, Li Muhao’s age and experience is also an important consideration. He is only 23 years old and has a lot of room for growth. Although his performance in Shougang team is average, it doesn’t mean that he has no potential for improvement. Shenzhen team may have seen his potential, and hope that by training and training him, he can play a greater role in the team. Finally, we can’t ignore the overall strategic arrangement of the team. The Shenzhen team may have their own plans and strategies, and they may have signed Li Muhao for some consideration. They may take a fancy to some of his characteristics, or think he can play a unique role in the team. We can’t know the specific plans of the Shenzhen team, but we can believe that they have their own considerations and decisions. Li Muhao’s decision to join the Shenzhen team has aroused people’s concern and controversy. However, we can’t jump to conclusions too early. We should give him some time and opportunities to adapt to the new environment. Only when he really integrates into the team and shows his strength,We can make an accurate evaluation of this signing.

Li Muhao’s contract is too big and his performance is not good. This is a question that puzzles fans and media. As a top player, he was expected, but failed to live up to his expectations. No matter on or off the court, he seems to have not found a way to adapt himself. First, let’s look at the scale of his contract. Li Muhao’s contract amount is huge, which makes the fans more critical of his performance. After all, a high-paying contract usually brings people higher expectations. However, this does not mean that he should bear excessive pressure. Every player has ups and downs, especially when they are in a new environment. Secondly, we need to realize that Li Muhao may face some challenges. Moving to a new team often takes some time to adapt to the new tactical system, teammates and coaches. This adjustment period is necessary for any player, but it is especially important for an international player. Therefore, we cannot easily deny his talent and potential. In addition, Li Muhao’s performance may also be influenced by other factors. Physical condition, injury problems or the pressure of personal life may have a negative impact on his play. As fans, we should give him enough understanding and support, not excessive criticism. Finally, we can’t ignore the value brought by Li Muhao. He is an excellent player and role model both on and off the court. His skills and experience can have a positive impact on the team. Despite his poor performance at present, we must believe that he has the ability to rally and show his strength.To sum up, Li Muhao’s contract amount is huge, but we can’t just measure his performance by it. The difficulties and challenges he faces also need to be fully understood and tolerated. As fans and media, we should give him support and encouragement, believing that he can overcome difficulties and show his true strength.

Welcome to read this article. The introduction of No.4 inside foreign aid by Xinjiang team will bring great improvement to the team. The importance of rebounding in modern basketball games is self-evident. This introduction will enhance the competitiveness of the team in rebounding competition and bring more tactical choices to the team. Thank you for reading!

Premier League-Arsenal lost 0-1 to Nottingham Forest and sent Manchester City to win the championship without a fight+completed three consecutive championships.

At 0: 30am on May 21st, Beijing time, in the 37th round of the Premier League in 2022-23, the second-ranked Arsenal away to Nottingham Forest. In the first half, Odegard made a pass mistake and Awoniyi scored to break the deadlock. In the second half, the gunman countered but failed to score. In the end, Arsenal lost 0-1 to Nottingham Forest. With only one round left in the league, the Gunners were 4 points behind Manchester City, sending their opponents to win the Premier League title ahead of schedule, and the Blue Moon also won the Premier League title for three consecutive times.

Before this round, Arsenal were four points behind Manchester City, which topped the list, and still had a glimmer of hope of winning the championship. In the last round, Arsenal lost 3-0 to Brighton at home, which made it even more difficult for the team to win the championship. Nottingham Forest scored 34 points, only 3 points higher than the relegation zone.

In the 11th minute, Odegard made a cross on the right in the frontcourt. Trossat caught the ball and plugged it directly into the right of the restricted area. Jesus kept up with the catch and shot at a small angle. The goalkeeper had sealed the angle and confiscated the ball. In the 17th minute, Saka drove the right corner to the restricted area, and hollier headed the ball back, and Jesus headed the ball back slightly higher than the crossbar.

In the 20th minute, Odegard made a mistake in passing the ball back in the frontcourt. He passed it directly to Gibbs White, who pushed the ball from his own half and sent a straight plug to the restricted area. Avonii, who followed him, succeeded in pushing a long shot before attacking Ramsdale, and Forest led Arsenal 1-0.

In the 22nd minute, Thomas sent a ground ball to the right rib in the frontcourt. Jesus on the right side of the restricted area caught the ball and turned low. navas fell to the ground and saved the ball. In the 27th minute, Saka took the right corner kick to the top of the arc, and Trossat’s unguarded left foot volley missed.

In the 29th minute, Thomas went straight to the right of the frontcourt, and Jesus and Odegard hit the wall to cooperate. After that, they made a long-range shot with their right feet in front of the restricted area, and the ball went to the stands. In the 35th minute, the road on the left side of the forest frontcourt was blocked, and Awoniyi was cut off by the attacking Ramsdale after receiving the ball, and the former was offside first.

In the 45th+5th minute, Saka took the penalty and the right corner kicked to the top of the arc again. Trossat had to catch volley, and the ball was higher than the crossbar. At the end of the first half, Arsenal were temporarily behind.

In the second half, it was easy to fight again. In the 48th minute, a free kick from forest’s frontcourt was hoisted into the gunners’ restricted area, causing chaos, and Felipe’s push was saved by Ramsdale. In the 54th minute, Ben White made a cross from the right in the frontcourt. Jesus in the penalty area tried to grab the point but was pulled down by his opponent. The referee didn’t award a penalty. The Brazilian complained about the referee’s penalty and got a yellow card.

In the 61st minute, Ben White sent a cross on the right, and Saka, who was inserted into the restricted area, shot at a small angle with his right foot. navas blocked the near corner and saved the ball from the baseline. Then Saka kicked the right corner, and the forest player was not far from the clearance. jorginho pushed and missed at the top of the arc.

In the 67th minute, the forest backcourt made a long pass to the left of the frontcourt. Thomas broke the ball and returned it to Ben White, who made a mistake in stopping the ball in the restricted area. After Gibbs White stole the ball, he pushed it from a small angle and hit the side net. In the 72nd minute, the forest fought back, and Lodi received Danilo’s wonderful pass in front of the restricted area, and the former pushed the far corner and missed.

In the 87th minute, Saka and Jesus hit the wall in the opponent’s restricted area. The former fell to the ground after contacting the opponent’s defender with the ball, and the referee did not award a penalty.

In the 90th minute, Gibbs-White passed in front of Arsenal’s restricted area like a Hua Hudie. After entering the restricted area, he shot low with his right foot, and Ramsdale saved the ball. In the 97th minute, navas, the forest goalkeeper, jumped up to catch the ball and was injured. Hennessy replaced him.

In the end, at the end of the game, Arsenal lost 0-1 to Nottingham Forest and sent Manchester City to win the championship in advance.

22+7+8 per game! Will the Lakers really regret trading Wei Shao after he returns to the "peak" in the playoffs?

After the introduction of Wei Shao in the 20-year offseason, the Lakers did not play the expected record and returned to the championship. Even that year, under the leadership of "Zhan Weimei", the Lakers even failed to break into the playoffs.

After a failed season, I thought the Lakers management would trade Wei Shao for a star who is more suitable for the team in the offseason. I just didn’t expect that the Lakers management didn’t trade Wei Shao as expected for two future first-round signings …

So that in the early stage of the new season, the Lakers have been ranked in the bottom three in the West, until the trading day deadline, the Lakers reached a tripartite deal with the Timberwolves and Jazz-Wei Shao, Anderson, Damian Jones and a first-round draft pick won Russell, Malik Beasley and Vanderbilt.

The Lakers won three consecutive victories many times and re-entered the top eight in the West.And at the end of the season, through the play-offs, successfully entered the playoffs.. Judging from the impact and results of this transaction, the Lakers management has no need to regret it at all.

And judging from Wei Shao’s overall performance of averaging 15.8 points, 4.8 rebounds and 7.5 assists after joining the Clippers, the Lakers management has no need to regret it.However, Wei Shao’s performance in the playoffs recently far exceeds his performance in the regular season, averaging 22.3 points, 7.7 rebounds and 8.3 assists, giving people a feeling of returning to the "peak".

In the series G1, Wei Shao shot 9 points, 10 rebounds and 8 assists. Although he only made 3 of 19 shots on the offensive end, he brought great vitality to the Clippers with 3 blocks and 2 steals. In the series, G2 Wei Shao scored 28 points, 5 rebounds and 5 assists and G3 scored 30 points, 8 rebounds and 12 assists, which seems to be completely back to the "peak". Many people think that the Lakers management should regret it …

1. Compared with pepper, Wei Shao is not suitable for Zhan Mei.After Wei Shao joined the Lakers, he has not been able to adapt to the team system and have a chemical reaction with the "Zhan Mei combination". Mainly because he and the "Zhan Mei combination" play, there is repulsion.

After all, if James at this age wants to give full play to his own advantages, he must have the ball in his hand; However, if Wei Shao wants to play it out, he must have a certain ball right in hand, so James and Wei Shao can’t maximize their output at the same time.

In addition, because Wei Shao is not good at long-range projection, thick eyebrows can only transform from the fourth position to the fifth position, and constantly expand their offensive range.In this way, the thick eyebrows also lost their dominant play, which is the main reason why the "Zhan Weimei" Big Three have been unable to play the effect of 1+1+1 greater than 3.

And with leonard and George, Wei Shao has no problem of repelling each other. Because whether George or leonard, they all have strong ability of off-the-ball and single defense, the Clippers can give full play to Wei Shao’s strength without making major changes.

2. Compared with the Clippers, the Lakers will not adapt to Wei Shao’s play at all.Judging from Wei Shao’s current shooting ability and playing style, in order to play, in addition to having enough ball rights, the overall playing style and rhythm of the team must always maintain a fast pace, so that Wei Shao can give full play to his speed advantage.

Once the team stops to play positional warfare, Wei Shao is like a toothless tiger to the team.After Wei Shao joined the Clippers, because the Clippers’ overall lineup is relatively young, they can always speed up and create an environment for him to play. In contrast, the Lakers are now dominated by James, and Ham will not choose to speed up even though he knows that it can give full play to Wei Shao’s advantage.

After all, now that James is 38 years old, the decline in physical strength not only makes him suffer from the defensive end, but once the team speeds up for a long time, Wei Shao will be comfortable, but James’ role and output will be greatly reduced.

Therefore, no matter from the matching degree of the team system or the adaptability of teammates, even if Wei Shao plays a superstar performance in the playoffs this year, the Lakers management should not regret it; Because the Lakers can’t provide an environment suitable for Wei Shao to play, Wei Shao can’t have such a performance in the Lakers …