Research Group of Propaganda Department of Hubei Provincial Committee of CPC 【Abstract: Newspaper literature and art propaganda is an important part of the party’s news propaganda work. Newspaper literature and art propaganda in the new era serves the overall situation of reform and opening-up, dares to explore, constantly develops and keeps pace with the times, and has made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are not only a reflection of the people’s ideology, but also a spiritual force that affects the people’s ideology. At present, profound changes have taken place in the ideological and cultural fields. Developing advanced socialist culture is an urgent requirement for promoting the coordinated development of socialist material civilization, political civilization and spiritual civilization and building a harmonious socialist society. The purpose of studying and analyzing the laws of newspaper literature and art propaganda is to actively and effectively guide literature and art propaganda public opinion, form and develop positive and healthy mainstream public opinion in the whole society, keenly grasp the trends of literature and art propaganda, improve the pertinence and effectiveness of newspaper literature and art propaganda, and make due contributions to accelerating the pace of building a well-off society in an all-round way and creating a good ideological and public opinion environment. Examining the historical evolution of newspaper literature and art propaganda in the new period for more than 20 years and discussing its advantages and disadvantages will help us grasp the laws of newspaper literature and art propaganda, guide the mainstream consciousness of newspaper literature and art propaganda in the future and improve the level of newspaper literature and art propaganda. 1. Serving the overall political situation: creating an atmosphere for ideological emancipation in the literary and art circles Literature and art in the new period are marked by the downfall of the Gang of Four. The literary and art circles, like other fields, are in a historical stage of bringing order out of chaos and cleaning up the roots. Literature and art, both in creation and theory, have distinct criticism and reflection. The newspaper literature and art propaganda in this period was keen and full of passion, which effectively cooperated with the ideological emancipation movement in the literary and art circles. Shortly after the end of the "Cultural Revolution", newspapers all over the country published a large number of reports and articles, criticizing the "conspiracy literature and art" of the Gang of Four and exposing its counter-revolutionary acts and counter-revolutionary lines of usurping the party and seizing power. Criticizing the theory of "black line dictatorship of literature and art" and denouncing extremely "left" cultural absolutism have rehabilitated many wronged writers and their works. The Gang of Four has always been used to using literature and art as a tool to carry out counter-revolutionary activities, and the literary and art circles have become the hardest hit areas. Therefore, the newspaper literature and art propaganda at this stage has played an important political role in the national struggle to expose and criticize the Gang of Four. The great discussion on the standard of truth in 1978 opened the prelude to the ideological emancipation movement in the new period. During the discussion on the standard of truth in the literary and art circles, the newspaper published a large number of reports and articles that combined literary creation and literary theory work practice to publicize the standard of truth, reflected on the historical and ideological roots of the Gang of Four’s promotion of cultural absolutism, summed up the historical lessons of the literary and art circles, and clarified the theoretical right and wrong. In December 1978, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China made a major decision to shift the focus of the Party’s work to socialist modernization, clarified the policy of reform and opening up, and pointed out the direction for the development of literature and art in the new period and the propaganda of literature and art in newspapers. In October, 1979, the Fourth National Literary Congress was held in Beijing. On behalf of the Party and the government, Deng Xiaoping declared in his "Congratulation": "The Party’s leadership over literary and artistic work is not to give orders, nor to require literature and art to be subordinate to temporary, concrete and direct political tasks, but to help literary and artistic workers obtain conditions to continuously prosper their literary and artistic undertakings, improve their literary and artistic level, and create outstanding literary and artistic works and performing arts achievements worthy of our great people and great times." Since then, he further pointed out in his speech "Current Situation and Tasks": We "will not continue to mention the slogan that literature and art are subordinate to politics, because this slogan can easily become the theoretical basis for arbitrary interference in literature and art. Long-term practice has proved that it will do more harm than good to the development of literature and art. However, this certainly does not mean that literature and art can be divorced from politics. Literature and art cannot be divorced from politics. " In July 1980, People’s Daily published an editorial "Literature and Art Serve the People and Socialism". The Fourth National Literary Congress and the editorial of People’s Daily established the "two-for-one" direction of "literature and art serve the people and socialism" and the "hundred flowers blossom and a hundred schools of thought contend" policy as the basic direction and policy of the party’s literature and art. The direction of "two for one" and the policy of "letting a hundred flowers blossom" are naturally the guiding principles followed by newspaper literature and art propaganda in the new period. While the literary and art circles are bringing order out of political thoughts and theories, writers and artists, with keen sense and artistic courage, begin to break the ideological shackles and theoretical dogmas that have bound artistic creation for decades, hold high the banner of realism and reflect the changes of the times and the aspirations of the people. During this period, the newspaper’s literary propaganda actively paid attention to the present situation of literary creation, reflected the new face of literary creation, commented on the new achievements of literary creation, and participated in the literary debate. In the debate about scar literature, newspapers published some representative articles on both sides of the debate, which is the embodiment of the "policy of letting a hundred flowers blossom" in literature and art propaganda in newspapers. It is worth mentioning that Lu Xinhua’s short story "Scar", a representative work of "Scar Literature", was published in Wen Wei Po (Shanghai, August 11, 1978), showing the importance of newspaper supplements in literary and artistic creation in the new period. Second, return to the standard: drum and shout for the prosperity of literature and art Newspaper literary propaganda has the functions of publicizing the party’s literary principles and policies, transmitting literary information, and expressing people’s suggestions and opinions on literary creation. Its center and emphasis will inevitably be adjusted and shifted with the shift of the party’s work center and the adjustment of the party’s literary policy. In the early years of the development of literature and art in the new era, the propaganda of newspaper literature and art has a strong political color and played a unique political role in exposing and criticizing the crimes and harmfulness of the Gang of Four’s conspiracy in literature and art, and propagating and promoting the ideological emancipation movement in the literary and art circles. After the Third Plenary Session of the Eleventh Central Committee, the party’s work center gradually shifted to economic construction. After the Fourth National Literary Congress, the Party abandoned the slogan that "literature and art are subordinate to politics", constantly improved the Party’s leadership over literature and art, respected the laws of literary and artistic creation, created a relaxed environment and a harmonious atmosphere for literary and artistic creation, and literary and artistic creation gradually prospered. Since then, the focus of newspaper literature and art propaganda has turned to the normal track of propaganda and promoting the prosperity of literature and art. After the baptism of ideological emancipation, literary and artistic creation in the new era has gradually moved towards an open and diversified prosperity pattern on the basis of returning to realistic creative methods. Writers and artists have updated their literary concepts by learning from the May 4th new literary tradition and western modern literary concepts. New expression techniques and techniques have been applied, the subject areas of literature and art have been expanded, and many new literary and artistic creation trends have been formed. During this period, the newspaper’s literature and art propaganda closely followed the increasingly active and prosperous status quo of literature and art creation, and published a large number of pages about literature and art news, interviews with people and literary criticism, which contributed to the prosperity of literature and art in the new period and left a rich and complete record of the prosperity of literature and art at this stage. But at the same time, it can be seen that in the face of many-hued’s complicated new literary images, newspaper literary propaganda, as a public opinion, generally praised and affirmed the traditional creative style and traditional way of thinking, but maintained a cautious and vigilant attitude and even criticized the works and figures with innovative consciousness, especially drawing lessons from western art. In the late 1980s, the pattern of commodity economy was gradually formed in China. In the 1990s, the socialist market economy developed rapidly, and the mass consumption culture basically developed and formed, which became people’s main cultural needs and basically formed a set of industrial operation modes. With the "economic construction as the center", the publicity of newspapers’ literature and art is generally weaker than that of the previous period, and the number of important pages of literature and art reports is reduced, and the literature and art supplement is shrinking. At the same time, in order to adapt to the new social environment and the changes in readers’ interests, newspaper literary propaganda is constantly changing its concepts, innovating and perfecting its propaganda methods and techniques. Pay more attention to the public’s cultural consumption interest and demand in news reports, and the remarkable change in supplements is to enhance interest, practicality and life. Many newspapers have created various "star periodicals" and "weekend editions" in addition to the traditional literary supplements. The literary supplements that have survived are mainly essays that are close to readers’ daily life and full of life interest. In the pattern of mass consumption culture in the 1990s, the importance of newspaper literature and art has been highlighted, which has had an important impact on literary creation and criticism. The most obvious manifestations are the rise and persistence of the craze for prose essays and the attention paid to "media comments" (that is, the comments on writers and works formed by newspapers through news reports and published comments). Prose is the most popular literary genre among readers in the 1990s. The prosperity of prose creation and the formation of prose fever are important literary phenomena in the 1990s. The innovation and adjustment of the above newspaper supplements obviously played a decisive role in the emergence of this literary phenomenon. In the 1980s,The general readers’ understanding of literary and artistic works mainly depends on the opinions of critics, but in the 1990s, with the absence of (professional) comments and the aphasia of critics, readers’ understanding of writers and works depends on "media comments", and at the same time, more and more writers and artists use media propaganda to increase their market influence. With the deepening of reform and opening up, the press and publication, film and television broadcasting, literary performance market, books and periodicals market and mass cultural activities have gradually become active and prosperous since the mid-1980s, and the government’s cultural system and literary and artistic system reform have gradually begun, and the newspaper’s literary and artistic propaganda has continuously expanded the new field of propaganda, so that the scope of newspaper’s literary and artistic propaganda covers all fields and levels of social culture and literary life. In the open and pluralistic cultural and literary pattern of the 1990s, the newspaper’s literary and artistic propaganda adheres to the correct public opinion orientation, carries forward the main theme, advocates diversity, publicizes literary and artistic creation that goes deep into life, reality, the masses, reflects the requirements of the times and people’s voices, inherits the excellent national cultural tradition, has innovative character and the power to inspire people’s high spirits and optimism, and represents the direction of advanced culture, which has effectively promoted the healthy prosperity of literary and artistic undertakings. Characteristics of current newspaper literary reports Prosperity of literature and art is the need of the people and the needs of the times. The fundamental purpose of developing and prospering literature and art is to meet the people’s growing spiritual and cultural needs and promote people’s all-round development. Newspaper literature and art propaganda not only pays attention to socialist cultural construction, but also is an important content of socialist cultural construction. Therefore, literary propaganda and reporting must firmly grasp the direction of advanced culture, adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, adhere to the policy of unity, stability, encouragement and positive publicity, sing the main theme of the times, actively advocate advanced culture, strive to transform cultural lag, and resolutely resist decadent culture, thus promoting the coordinated development of material civilization, spiritual civilization and political civilization. Literary and artistic reports should be "smooth and silent", and by creating a healthy cultural environment, they will constantly enrich the cultural life of the people and improve their spiritual realm in a subtle way. First, the opening characteristics of literary reports At present, with the cultural construction being mentioned in such an important position, literary and artistic reports are no longer just the "supporting role" of newspapers as before, but are paid more and more attention. With the increase of newspaper capacity, the major central newspapers, provincial party committee organ newspapers, metropolitan newspapers, etc. have obviously increased the weight of cultural reports while focusing on economic construction. Of the more than 140 evening newspapers in China, the vast majority have "cultural news" pages. In recent years, the importance of cultural construction and cultural function has been increasingly highlighted, and culture has penetrated into all aspects of economic and social life. All walks of life have more and more deeply realized the important position and role of culture in economic and social development, and the society has set off an upsurge of accelerating the development of cultural undertakings and cultural industries. The development of media, publishing, online culture, performance and entertainment industries has ushered in good opportunities for development. On the other hand, in the process of building a well-off society in an all-round way, the market economy provides a broad space for the development of literature and art: as recipients, the people’s spiritual and cultural needs are growing day by day, and their cultural consumption concepts and methods lead the direction of literary and artistic production; A variety of forces have entered the cultural field, and the diversification of creative subjects and input subjects, as well as the intervention of cultural operators, have injected great vitality into literary and artistic production, making literature and art truly present a situation of blooming. At the same time, with the progress of the times and society, new trends of thought and new ideas are coming one after another. The development of contemporary high-tech has also had a far-reaching impact on cultural construction. Many new scientific and technological elements have entered the field of literature and art, and the traditional literary form is undergoing tremendous changes. The unprecedented diversity of literary and artistic forms, the continuous updating of literary and artistic production methods and the widening of cultural horizons have made the field of newspaper literary and artistic propaganda unprecedented rich and broad. The vision of literary and artistic propaganda in this period is more open than ever before. The convenience and modernization of information communication provide unprecedented conditions for this openness, and literary information that occurs anywhere in the world may be published in newspapers in time. The Internet has made a qualitative change in the way of cultural communication, that is, it has broken through the limitations of time and space, and also broken the barriers between nations and races, and has become the most direct source of information for newspapers’ literature and art outside the territory. This reflects the idea of domestic opening to the outside world and the attitude of trying to catch up with the world literary trend, but on the other hand, we can also see the influence or aggression of the world’s powerful culture. This is the companion of global integration in the cultural field. Second, the regional characteristics of literary reports The openness of literary propaganda also determines the selectivity that literary propaganda must have. In the face of massive literary and artistic information, the limited capacity of a newspaper determines that it must choose and give up. Regionalization has become the most possible and reliable way for general newspapers to choose literary and artistic propaganda. The so-called regionalization means that newspapers choose the most acceptable literary information to publish according to the geographical distribution of audiences and the local characteristics of literature and art itself. Localization is determined by the localization of the newspaper itself. Any newspaper audience is a reader in a certain area. Literature and art in this region have many commonalities and cultural homogeneity, so the audience influenced by this homogeneous culture certainly has some common consistency in literary creation and appreciation, such as local operas, which can best explain the regional characteristics of literature and art. Newspaper literature and art propaganda will naturally focus on local literature and art, so Beijing local newspapers focus on "Beijing-style literature and art", Guangdong newspapers focus on "Lingnan culture" and Hubei newspapers focus on "Jingchu culture". Localization is localization. Localization is the inevitable requirement of "three closeness" in newspaper literature and art propaganda, which is close to people’s life and popular with them, and is also the emotional need of local people. The colorful literary and artistic life of the local area has become the protagonist of the newspaper’s literary and artistic propaganda, which can better inspire the people to enhance their national pride as local people and encourage them to participate in the creation and enjoyment of local literature and art. In the process of global integration, how to maintain cultural diversity is something that newspapers must think about in their literary and artistic propaganda. It is the unshirkable responsibility of newspapers to publicize local literature and art, and it is also to maintain the colorful diversity of Chinese culture. The coexistence of openness and regionality in literary and artistic propaganda is actually the blending of culture itself and the publicity of cultural individuality. This is not the melting of one culture into another, which leads to the disappearance of one culture or another, or weakens the local culture; On the contrary, it is in this blending that the local culture is more robust and vibrant by absorbing the beneficial contents of foreign cultures. The development of China culture fully proves this point. In the process of absorbing foreign cultures, China culture has not been replaced by foreign cultures, but has become deeply rooted and created a new and more dynamic China culture. The most fundamental purpose of newspaper literature and art propaganda is also here. Third, innovation has become the basic pursuit of literary reports. The law of history shows that any period of active cultural innovation must be a period of great cultural development and economic and social prosperity, while China’s backwardness in history is a period of closed mind and stagnant innovation. With the deepening of reform, opening up and modernization, innovation is the most real and profound driving force for cultural development in the process of establishing a socialist market economic system. In the report of the 16th National Congress of the Communist Party of China, Comrade Jiang Zemin once again emphasized cultural innovation, pointing out that we must focus on the forefront of world scientific and cultural development, actively carry out cultural innovation, and constantly enhance the attraction and appeal of Socialism with Chinese characteristics culture. Therefore, it is not surprising that innovation is the focus of attention and performance in newspaper literary propaganda in the new period. Generally speaking, although there are differences in expression techniques, language forms and styles, newspapers always capture, speculate and guide new concepts and phenomena in the development of cultural undertakings and cultural industries with a keen sense of smell. Concept innovation. In the past, we only paid attention to the ideological attribute of culture, but we didn’t know enough about the industrial attribute of business culture, which became the main ideological obstacle to the development of culture. Now, this traditional concept is being broken through, giving literary reports a different perspective from the past. Institutional innovation. In order to connect with the socialist market economy system and meet the opportunities and challenges after China’s entry into WTO, it has become an urgent task for cultural development to reform the management system and innovate the operating mechanism. How to straighten out the relationship between the government and cultural units? How do public cultural units realize the transformation from "nurturing people" to "nurturing things"? How do business cultural units cultivate market subjects, face the market and enhance their vitality? At present, the wave of cultural system reform is overwhelming, affecting all fields of culture and producing a series of new things and phenomena, which have become fresh materials for literary and artistic reports. Innovation in content, form and means. With the increasing level of material life and spiritual and cultural life in today’s society, the types of culture and art have greatly increased, showing a new look of vigorous development. At the same time, the combination of cultural development and scientific and technological progress has sprouted new vitality. For example, high-tech industries such as direct broadcast satellite, terrestrial digital TV, high-definition TV and streaming media appear in the radio, film and television industry; The digitalization and networking of editing, publishing, printing and distribution of modern publishing industry have changed the traditional format, and so on. Innovation has become an inexhaustible "news treasure house" for newspaper literature and art propaganda. Fourth, the entertainment characteristics of literary reports Entertainment tendency is another distinctive feature of current literary reports. This trend even gradually spread from citizen newspapers to the mainstream media which used to be famous for its authority and seriousness. The performance of entertainment tendency is that many newspapers have increased the coverage ratio of interesting stories, daily events and even "lace news" of celebrities in the literary and art circles; In the layout, let the masters of Chinese studies, literary giants or famous artists and Hollywood, Hong Kong and Taiwan stars complement each other; Try to "soften" serious news from the reporting form and performance skills, such as emphasizing story and plot, and strengthening the emotional or suspenseful factors of news events. On the one hand, the entertainment of literary reports is due to the increasingly obvious entertainment characteristics of literary activities themselves; On the other hand, literary and art newspapers are also in it. This tendency has its positive side. To some extent, it helps to highlight the different characteristics of literary and artistic reports from other reports, and is closer to life and the masses. The richness of culture and art itself makes the coverage of literary reports very deep and wide, and it is rich in knowledge, interest and aesthetics, which can not only meet readers’ demand for information, but also bring them different levels of aesthetic enjoyment. Moderately entertaining news reports, adding human factors, can narrow the distance with the audience and better play a subtle role. The tendency of entertainment sometimes reflects a humanistic concern for life. In the past, some literary reports were mainly ideological and educational, but now they pay more attention to the aesthetic needs of audiences at different levels, and report literary figures, literary events and literary phenomena from the perspective of fun and entertainment. For example, many times in newspapers, the image of celebrities is no longer high and out of reach, but extends the brush strokes to their inner world and emotional life, showing full and true three-dimensional characters. In the past, archaeological reports on cultural relics were very professional, and now they are becoming popular and interesting, satisfying the curiosity of citizens and their desire to explore human history and culture. This entertainment tendency of literary reports reduces the functions of literature and art in cultivating sentiment and purifying the soul, and dilutes the style difference between elegant literature and popular literature. At present, some citizen newspapers are not interested in regular and healthy literary news, but when they encounter the gossip or privacy of stars, they will make full use of it, which will cause "idolize fever" among readers intentionally or unintentionally, and even the wind of money worship and hedonism. Some newspapers have generously provided pages for promoting western culture, but they are indifferent to excellent national culture and art, making literary and artistic reports unconsciously become promoters and advocates of western values, lifestyles and behaviors. If you blindly cater to the tastes of some audiences, it will not only lead to low-level tastes, kitsch and other phenomena from time to time, but also may lead to exaggeration, news distortion and other consequences. In order to prevent these bad signs, newspaper literature and art reports should always adhere to the correct propaganda orientation, not only achieve "three closeness", but also express the literature and art news loved by the people in a vivid, flexible and interesting form, and also be popular but not vulgar, and actively guide the audience to establish a healthy and correct aesthetic taste while meeting their entertainment needs. The present situation of literary supplement Supplement is an important position for newspaper literature and art propaganda. The supplement of China newspaper has a history of more than 100 years. As a unique variety of China newspapers, the supplement shows its strong vitality. Looking back on the history of supplements for more than 100 years, from the publication of Zilin Shanghai Newspaper Leisure Newspaper in 1897 to the end of the Cultural Revolution, the contents of newspaper supplements have naturally changed with the changes of the times, but only in its form, but there has not been much change. In the next twenty years, the content and form of newspaper supplements have changed greatly, so that the definition of "supplement" has been debated at almost every academic seminar of supplement. The various supplements appearing in more than 5,000 kinds of newspapers are far from being summarized by our traditional concept of supplements. Aside from the debate on concepts, we can see a basic phenomenon, that is, no matter how its content and form change, supplements still occupy a place in every newspaper. In this sense, the great changes in supplements after the Cultural Revolution are a subject worthy of study. First, the literary supplement is an indispensable part of the newspaper’s literary propaganda. The original supplements can be said to be literary supplements, because the supplements at that time were places where literati spread chess, piano, calligraphy and painting. The literary supplement mentioned today refers to supplements related to literature and culture, which is different from other supplements and special issues in newspapers, such as theoretical weekly and automobile weekly. Literary supplement is not only the ancestor of supplement, but also the authenticity of supplement. Even when it comes to supplements, people often think of literary supplements. In the History of China Literature and Art Supplement, Feng He said: "The unique social function of the supplement is indeed its enduring internal driving force. Without this driving force, even if there is a bud, it will not grow fast, or at most it will become a real tail. " So what is the "unique social function" of the supplement now? This is the inheritance of advanced culture. From another point of view, the spread of advanced culture needs the unique role of literary supplements. Supplement is relative to the main issue, but generally speaking, the two complement each other, promote each other and are two wings of each other, which can be described as a perfect combination of pearls and milk. Even from the perspective of news dissemination, although the supplement seldom undertakes the task of "reporting the recent facts", it can continue the news facts, expand the news content, deepen the news connotation and analyze the news background through in-depth features, scanning, perspective, comments and other forms, which are difficult for the news edition to bear and carry. In addition, the newspaper supplement has the unique quality of keeping pace with the times, colorful regional characteristics, rich knowledge, thoughtful service, rich artistry, healthy entertainment and elegant interest, which condenses into the attraction and appeal of "moistening things quietly". In particular, the newspaper supplement follows the principle of "close to reality, close to the masses and close to life", permeates social life extensively, participates in, evaluates and guides social hot spots and difficulties in time, and pays close attention to the people’s food, clothing, housing, transportation and even "rice, oil, salt, vinegar, tea, calligraphy, piano, chess and poetry" and the emotional world, which has created her advantages of being able to read, read, endure and read. The competition of newspapers is becoming more and more fierce, but the information is becoming more and more transparent and convenient to spread, which makes it more and more difficult to report new literary news information, and most of them are similar; The characteristics of literary supplement determine that it has a vast world of innovation. The phenomenon that the supplements of more than 5,000 newspapers in China are similar to each other is rare. Every newspaper strives to create the originality of supplements, making it an important means to create the uniqueness of newspapers. Well-known supplements such as Dadi and International Supplement of People’s Daily, Pen Club of Wen Wei Po and Flower Land of Yangcheng Evening News have all become important "identification codes" of their parent newspapers. Second, the characteristics of newspaper literary supplements in the new period 1. Super-stable "Boss Newspaper" supplement. Since the Yan ‘an period, communist party has successively created a number of newspapers, which have gradually grown and matured, and built a contemporary news pattern in China. So far, they are the mainstream newspapers in China. The supplements developed by these "old newspapers" have been familiar to readers for decades. The supplement of "Boss Newspaper" can be divided into two levels. The first level is the supplement of old national newspapers, such as The Earth and International Supplement of People’s Daily, Night Cup of Xinmin Evening News, Pen Club of Wen Wei Po, Flower Land of Yangcheng Evening News and Liberation Daily. These supplements have the highest quality and the greatest influence. The mother newspapers of many supplements are regional, but their supplements are national in terms of their readers and authors. The second level is the supplements of the organ newspapers of provincial and municipal party committees, such as Donghu in Hubei Daily, Jianghua in Changjiang Daily, Huashan in Guangxi Daily, Yalu River in Liaoning Daily, etc. These supplements all have high standards, local characteristics and great regional influence. Of course, after the Cultural Revolution, the contents of the supplements of these long-standing newspapers have changed greatly, but in terms of their forms, they have all maintained a strong stability. The main reasons are: a, the forms of these supplements are quite mature; B, they all put the quality and layout content of the article in the most important position; C, this is also due to the need to keep consistent with the style of the journal. Most importantly, because these supplements have become a part of the uniqueness of their parent newspaper, they can’t change easily. 2. The supplement of "New Newspaper" seeking novelty and novelty. More than 20 years of reform and opening up have witnessed the rapid development of journalism in China, which has produced a large number of new newspapers, among which a few have emerged as major newspapers with national influence. Such as Beijing Youth Daily, Southern Weekend, Southern Metropolis Daily and Chutian Metropolis Daily. The supplements of these "new newspapers" have also played an important role in their success. They have changed greatly from content to form with traditional supplements. The common feature of these "new newspapers" supplements is that they constantly stimulate readers’ reading interest in new forms. Beijing Youth Daily adjusts the layout of its supplement almost every year. At present, there are 16 literary supplements in the newspaper, such as Very Feeling, People Online, Urban Tribe, Green Life, Viewpoint Square, People Detective, and so on. Just the name of its publication gives people a refreshing feeling. The supplement of Southern Weekend appeared in the form of a column, which was obviously influenced by Taiwan, Hong Kong and overseas newspapers. Shen Hongfei opened a column in Southern Weekend for several years, which earned him a lot of popularity. 3. Closeness and readability are enhanced. Whether it is the "old newspaper" or the "new newspaper", there is a common development thread, that is, the closeness and readability of the supplement are constantly increasing. "Fake big sky" has hardly appeared in the supplement, and the emotion and life of ordinary people have become the protagonist of the supplement. Many essays face social life directly, expose darkness, and dispel doubts, which are well received by readers. On the other hand, some negative things have appeared in the literary supplement of newspapers. Some supplements hype vulgar lace news such as "privacy" and "gossip" in pursuit of selling points, and the style is not high; Some unilaterally pursue entertainment and ignore artistry; Some supplements blindly expand the edition, which is full of water and lacks famous brand columns and masterpieces. Third, the reasons for the decline of literary supplements It is worth noting that literary supplements have been declining in recent twenty years. The decline of literary supplements has become a hot topic in many academic seminars of supplements. Feng He pointedly said in the History of China Literary Supplement: "At present, some newspapers’ cut off’ or’ crowded out’ comprehensive literary periodicals and literary supplements, which is not desirable, and it is also an abandonment of the progressive supplement tradition since the May 4th Movement." This decline has three manifestations: first, the "territory" of many literary supplements, especially literary supplements, has decreased; Second, compared with the continuous expansion of the news edition and various special editions in recent years, the status of literary supplements in newspapers has shown a downward trend, and the "literary spirit" of newspapers is weakening; Third, the readers and authors of literary supplements are shrinking and aging. The reason for the decline of literary supplements, we must first see that this is not an isolated phenomenon, but a social phenomenon. Before the reform and opening up, the social status of literature was once raised to an inappropriate height. We attach too much importance to the social value of writers and literary works, and literary publications are often distributed in hundreds of thousands and millions. A work with personality will attract social discussion. After the reform and opening up, with the establishment of "one center" centered on economy, people’s lives gradually diversified and the status of literature began to decline. This decline, we can understand it as a rational regression. The decline of literary supplement is the product and part of this "rational return". It is normal that newspapers should also focus on economic work and naturally increase the layout and weight of the economy. The development of science and technology leads to the development of information. In the past, newspapers were the absolute first media, and the number of newspapers was relatively small. Its great social influence made newspapers the first choice for the first-class cultural people in China to publish their works. With the introduction of television into thousands of households and the rapid rise of the Internet, cultural people have more "choices of expression". This has led to the diversion of writers and readers of newspaper literary supplements, which has had a negative impact on the influence of the newspaper. In this sense, the decline of literary supplements is a manifestation of social progress, and it can even be said that this decline is almost irreversible. For literary supplements, there is no need to lament this decline. What we should see more is that as long as the paper media exists, the supplement will have its place, because the society will always need literature and art. The key is to cultivate this limited garden carefully and make it blossom brilliantly. This "meticulous farming" method should be: individuality, innovation and high quality. Problems and Countermeasures in Current Newspaper Literary Propaganda Every period of newspaper literature and art propaganda has its own characteristics and problems. An objective analysis of the main problems and their causes in the current literary propaganda and an active search for countermeasures to solve the problems will enable us to continue to better grasp the orientation of literary propaganda in the future, represent the direction of advanced culture, and make national scientific popular culture the main theme of newspaper literary propaganda. First, the main problems The unprecedented active cultural ecology brought by the open cultural environment. Faced with such an ecological environment, some of our literary and artistic reports are biased, that is, the weakening of national literary and artistic propaganda reports. Under the label of so-called "cultural integration", they worship the western culture, especially American culture, and lack due vigilance against American cultural hegemonism. In the open literary propaganda, all American cultures seem to represent the world literary trend, and there are few reports on other cultural forms. Under the background of globalization, we must maintain cultural diversity, especially strengthen the propaganda of our excellent culture. This is closely linked to maintaining national independence. The basic feature of culture is nationality, which is the cornerstone of this nation’s foothold in the world’s national forest. National culture is the symbol of national existence. When any culture loses its "nationality", it will cease to exist as an independent culture. Vulgarization tendency is another problem of current literary propaganda. Murdoch said that if the style of the newspaper was lower, the number of readers would be larger. The media going to the market regard the audience as consumers, even as God, and strive to satisfy them. What’s more, in order to attract readers, some newspapers’ entertainment news do not hesitate to violate professional ethics, catch shadows, hearsay and deliberately create false news, which greatly damages the credibility of the media and causes bad social impact. In fact, these media have misjudged the aesthetic taste of the audience, and the masses are extremely disgusted with this vulgar and even vulgar entertainment news. In fact, in today’s increasingly prosperous literary and artistic undertakings, there are a large number of literary and artistic news that can be reported and worthy of great efforts to track and study, and literary and artistic news can also be organically combined with interest and thought. This will be of great benefit to guide the healthy development of literature and art and to enhance the people’s artistic appreciation ability and aesthetic taste. Second, enhance the self-confidence of national culture The Chinese nation has always been full of cultural self-confidence, although our cultural self-confidence has been worn away in the storms of history. Without cultural self-confidence, there will be no consciousness of cultivating national spirit. The national spirit is the national self-consciousness, which is a lasting fundamental spirit that maintains national unity and survival and runs through the long history of national development. It is an inherent and continuous historical tradition in national culture and a spiritual force that promotes national prosperity and continuous progress. Fundamentally speaking, the national spirit is the national humanistic spirit and cultural spirit. Culture is pervasive, and dripping water wears away stones. People’s thoughts, hearts, consciousness and spirit are always occupied by a certain culture. The only difference lies in what kind of culture this culture is and to whom it belongs. In the international environment where various thoughts and cultures are stirring each other, once the national culture is weakened, other cultures will take advantage of it. We need to strengthen the self-confidence of national culture in newspaper literature and art propaganda. On the one hand, our national spirit and socialist ideology are being seriously challenged. On the other hand, we must take corresponding cultural security and cultural protection measures in the face of the infiltration of western culture. This is the need to adhere to the direction of China’s advanced culture, to carry forward and cultivate the national spirit, to compete for comprehensive national strength on a global scale, and to build a well-off society in an all-round way and realize socialist modernization. Only by strengthening the self-confidence of national culture can we keep Chinese culture awake in the process of communication and blending with foreign cultures and make it work for us, so that Chinese culture can constantly gain new motivation in the communication and blending of different cultures, thus making the cultures of all ethnic groups colorful and full of vitality, showing more distinctive cultural diversity and making new contributions to world civilization. Third, improve the means of literary and artistic propaganda Literature and art is an aesthetic grasp of objective life, and life is the only source of literature and art. The richness of objective life determines the diversity of literature and art itself. On the other hand, from the perspective of audience studies, our propaganda objects are very different in terms of cultural level, life experience, hobbies and appreciation ability, which objectively requires our newspaper’s literary and artistic propaganda to be diversified in terms of subject matter, variety and form, or style and mood. Therefore, our literature and art propaganda and reporting should be full of flowers and colorful. But on the other hand, we must have a main theme and a through line in grasping. The main theme requires that all our propaganda content should reflect the national spirit and the times. Without the diversity of the main theme, the whole literary propaganda will become chaotic and even deviate from the correct political direction. The main theme of literary and artistic propaganda is not to limit the scope of material selection for literary and artistic propaganda and reporting, nor to cancel the appreciation and entertainment of literary and artistic propaganda and reporting, and to make all programs a "high-profile door". Theme and diversity are not mutually exclusive and diametrically opposed, but complement each other. Literary news should pay attention to current affairs reporting, reflect news, broaden the field of literary reporting, comprehensively, fairly, objectively and accurately report the overall dynamics of literary and cultural circles, so that the audience can get relevant information in time; With a brand-new concept and unique perspective, we pay attention to and analyze the events and phenomena in the literary and cultural circles, and guide the audience to correctly understand and understand. One problem that can’t be ignored in literary news is entertainment. Entertainment is not vulgarization, but includes four factors: suspense, humor, passion and surprise. What we have suffered once is that we pursue elitism too much and ignore the needs of the public. If the most popular readers are blocked from our reports, then our reports and even newspapers will be blocked by readers. On the premise of grasping the main theme, we must attach importance to enriching people’s spiritual life and satisfying people’s requirements for enjoying entertainment. We must advocate healthy and progressive cultural entertainment and noble artistic taste, and we must never simply talk about entertainment and ignore ideology and tendency. For foreign countries, The literary and artistic programs of Hong Kong and Taiwan must not be blindly praised, not only for their artistry and freshness, but also for their selection according to the principle of putting social effects first. Give necessary guidance and inspiration to the appreciation and entertainment of the masses. Fourth, improve the quality of the literary and art propaganda team Our news propaganda includes literary and artistic propaganda, which conveys the voice of the party and the government, reflects the will and demands of the people and represents the fundamental interests of the people. It is the responsibility of every journalist to publicize scientific theory, spread advanced culture, shape a beautiful mind, advocate scientific spirit and promote social integrity in our reports. Hold high the great banner of Deng Xiaoping Theory, thoroughly publicize and implement Theory of Three Represents, firmly and consciously keep in line with the CPC Central Committee with Comrade Hu Jintao as the general secretary, closely focus on economic construction, serve the overall situation of the whole party and the whole country, thoroughly publicize the party’s basic theory, line, program and experience, safeguard the overall situation of stability and unity, inspire and mobilize the whole party and the people of all ethnic groups throughout the country to keep pace with the times, blaze new trails, and create a new situation in the cause of building Socialism with Chinese characteristics with a promising spirit. This is what we should always do in the news propaganda work. News and public opinion work is the work of the future and destiny of the party and the country. The correct orientation of public opinion is the blessing of the party and the people; The wrong direction of public opinion is a disaster for the party and the people. To firmly grasp the correct direction of public opinion, we must implement the principle of unity, stability, encouragement and positive publicity, vigorously reflect the bright, positive and healthy things in social development, and always adhere to the correct guidance of public opinion. Literary and artistic reports should also help and not add chaos. During the period of social transformation, various literary and artistic trends of thought emerge, and it is easy to produce hot spots. Literary and artistic reports should be well guided by hot spots. News focuses on hot spots and hot spots produce effects, which conforms to the inherent law of news propaganda. The problem is how to guide the hot spots correctly. Treat hot spots with political firmness, clear-headed, correct analysis and proper guidance. What should be hot should be hot, what should be stable should be stable, what should be cold should be cooled down, and what should not be hot should not be heated up. Which should be hot, which should be stable and which should be cold should not be determined by whether there is a sensational effect, but should be determined from the overall situation of the work of the party and the government and the fundamental interests of the broad masses of the people, and never from the interests of small groups or personal feelings. The key work of the party and the government and the major reporting tasks deployed in a unified way should be heated up purposefully, forming a strong public opinion and producing propaganda effects; You can’t speculate and render at will. It is necessary to guide incorrect public opinion with correct public opinion and influence non-mainstream media with mainstream media. It is necessary to control the propaganda style. Style and taste are also oriented, indicating what we advocate and what we oppose. High style and high taste can stimulate people’s fighting spirit, inspire people’s spirit and send people beautiful spiritual food; Low style and taste will distract people’s fighting spirit, paralyze people’s spirit and instill ugly and filthy things in people. It is necessary to achieve ideological, artistic and ornamental unity, and to appeal to both refined and popular tastes. In order to dedicate the best spiritual food to readers, journalists must strive to improve their journalism level and pay attention to propaganda art in order to enhance the propaganda effect. In order for correct public opinion to play a guiding role effectively, it is necessary to make news propaganda attractive and appealing. News propaganda can’t force readers to accept it, and it can’t rely on blunt preaching and indoctrination. Instead, it needs vivid facts and flexible forms to attract readers, so as to guide readers and improve their guidance level. The propaganda and reporting of literary news should combine the correct political direction with superb propaganda art. In order to achieve higher publicity art, journalists and editors engaged in literary news propaganda must improve their professional level in the following aspects: to have a solid foundation of journalism, we must make great efforts to lay a solid foundation of journalism. We should seriously study news theory, news knowledge and news editing skills, strive to improve the level of language and writing, practice the basic skills of news business, and master various news genres and means skillfully, so as to continuously improve the news propaganda effect; Have a good knowledge accomplishment. Journalists and editors of newspapers are involved in a wide range of knowledge when collecting and writing reports and editing manuscripts. If they want to cope with them freely, they must have extensive knowledge. Journalists and editors engaged in literary and artistic news reports should have extensive knowledge of politics, economy, history, society, law, culture, science and so on, and constantly learn all kinds of new knowledge to meet the requirements of journalism. At the same time, if journalists and editors have a high level of knowledge, the manuscripts and edited newspapers will be more knowledgeable and readable, which will arouse readers’ interest and meet their needs, thus enhancing the influence of news propaganda and improving the publicity effect; We must have a strong sense of innovation and quality, and dedicate more excellent news works to readers. Journalists and editors of newspapers must have the spirit of continuous innovation and the awareness of producing more quality products, and have new ideas, new ideas, new pursuits and new features in news propaganda, constantly exploring new reporting forms and constantly adopting new reporting methods.It is more important to constantly explore new themes, constantly write innovative works, and engage in literary news reports. It is more important to create new colors in form, and to reflect colorful literature and art with colorful reports; We must have strong news acumen and news discrimination, and work hard to be innovative, profound and lively, so as to make literary and artistic propaganda and reporting closer to life and readers. At the same time, the overall planning, layout design, column setting and other aspects of the newspaper’s literary news also require novelty, and strive to achieve the perfect unity of content and form, so that the newspaper’s literary news propaganda can be more loved by the readers, and consciously accept the correct literary orientation and entertain and educate. Journalists engaged in literary and artistic propaganda must seriously arm their minds with Deng Xiaoping Theory and Theory of Three Represents, constantly improve their ideological and theoretical level and professional accomplishment, be politically strong, professionally competent and have a correct style, constantly devote themselves to study, boldly explore and be brave in innovation, so that literary and artistic news propaganda can play a greater role in promoting the construction of socialist material civilization, political civilization and spiritual civilization. (Author: Jiang Zuosu Yang Gengyun Xiong Jiaojun Liu Shu ‘e Jing Wong Han Xiaoling) (Editor: Xu Changui)
Changes of Newspaper Literary Propaganda in the New Period
Discussion on the law of newspaper literature and art propaganda in the new period
On the train home, listen to the voice of ＂migrant workers＂
Fuzhou Railway Station, where crowds reappeared, was accompanied by the broadcast sound of the station, and more than 1,000 passengers boarded the K1268 train one after another.
This train from Fuzhou to Chongqing North is one of the most beloved homecoming trains for migrant workers in Fujian, Sichuan and Chongqing. How are the migrant workers’ brothers this year? What are your plans for the coming year? During our stay in Spring Festival travel rush, we boarded K1268 times together to listen to the New Year’s wishes of fellow villagers.
"This year is not easy."
"We have boarded the bus", "Everything is safe" and "We will arrive at noon tomorrow" … … With the sound of the whistle, the hard-seat carriage of the K1268 train gradually became lively. Passengers carrying big bags and small bags were looking for a place to stay, while screaming to report their safety to their families at the other end of the phone.
This is the ninth year that Guo Guanlin came to Fujian. This old man in Guang ‘an, who is nearly sixty years old, worked as a security guard and went to a factory. Now he works in a luggage factory in Fuzhou. For him, the past year has not been easy. Due to the sluggish foreign trade situation, the efficiency of his luggage factory declined. At the end of the year, the couple cut their payroll and only saved more than 30,000 yuan. In previous years, the couple could have a balance of about 80 thousand yuan a year.
The train sped by, and in the crowded hard-seat carriage, the workmates talked about the stories of the vast expanse of the country. Many people feel that in 2022, under the repeated influence of the epidemic, "it is really not easy."
In 2022, many construction sites were affected by the epidemic, which also affected the money bags of migrant workers. Zhou Juewu and his wife are a couple on the construction site. In the second half of last year, under the influence of the epidemic, the construction site did not start for three months, and the couple were in a panic in the rental house. "The two sons in the family can have a new house for their marriage, so they have to fight again." Zhou Juewu said.
The couple didn’t save much money this year, but Zhou Juewu was not discouraged and contacted the foreman early to prepare for next year. "I’m still not sure if I can work on this site after rework. If not, I have to continue to find my next home." Zhou Juewu said.
Work in the coming year, the distress of unpaid wages, and the worry of layoffs … … In the carriage, everyone talked noisily about the ups and downs of the past year.
"Although we don’t earn much, but the boss hasn’t laid off employees, we must stick to it and tide over the difficulties together." Guo Guanlin said.
"This year is very warm."
In Fujian, there are more than 1 million Sichuan migrant workers. High-rise buildings and brightly lit workshops all have their silent dedication, and they also feel the warmth of home here.
Tang Xiaohong, from Quxian County, Dazhou, Sichuan, arrived at the railway station early, which was his return home for the Spring Festival after seven years. No sooner had the train left than he couldn’t wait to talk to his family on the phone. "I saw my parents getting older this year, thinking that no matter how much money I earn, I have to go back and spend time with my family." Tang Xiaohong said.
This trip K1268 accompanied Tang Xiaohong back and forth for many years and witnessed his "working footprint". The difference is that this year, with the help of the local chamber of commerce, he and his wife got free tickets, which saved more than 500 yuan. When they got on the bus, Fuzhou Railway Station also presented them with love and epidemic prevention kits and put on red scarves to keep them warm, which made them feel warm.
"If you have money and no money, go home for the New Year." Deng Renfeng, the stationmaster of Sichuan Dazhou Migrant Workers Service Station in Fuzhou, said that Fuzhou Railway Station and the Xiamen Office of the Sichuan Provincial People’s Government jointly organized the "Smooth Road to Spring Festival travel rush" and launched a free train for migrant workers to return home, and more than 260 fellow villagers got free tickets.
Chang Yufeng and Wang Xingqin also got free tickets. As fellow villagers in Quxian County, Sichuan Province, they stayed in a toy factory in Jinjiang, Quanzhou for more than 20 years. Chang Yufeng feels that when she is away from home, the warmest thing is not only the company of her hometown, but also the care of the factory. This year, the efficiency of the factory was not good, but by the end of the year, the boss still gave everyone red envelopes to encourage them, and even stuffed one into his 80-year-old mother’s hand. Chang Yufeng said that the factory that has been with her for more than 20 years has become half a home. Here, foreign employees can slowly take up management positions like locals, which makes her feel that the assembly line is boring but not cold.
On the train, many people share the same aspiration with Chang Yufeng. When they were young, they packed their bags, followed the train to a foreign land and spent their youth in factories and construction sites. Although the past year was hard, there was always warmth for them to choose to stick to it.
"Go far away, go home"
In the crowded K1268 train, at first glance, most of them are middle-aged and elderly people. From a few decades ago, they packed their bags and went to work in the coastal areas, and now their children have gradually grown up. Many migrant workers have begun to face another choice of continuing to drift and returning to their hometowns.
After working hard for most of their lives, many migrant workers will eventually return to their places of birth. They either buy houses in the urban area of their hometown or build new houses in their rural hometown. Wang Benxuan’s child just graduated from college last year and works in an Internet company in Chengdu, with a stable income. When a person is in Fuzhou, he often imagines the days after retirement.
"Although migrant workers do not have the concept of retirement, it is not the way to drift outside after a few years when their grandchildren are born." In recent years, the village where Wang Benxuan is located has undergone farmland transformation, returning forests to farming, and the village appearance has been greatly improved. After leaving the land for most of his life, he suddenly found that the pastoral life was still his more yearning destination.
Compared with their parents, the distance is still their hometown, and the next generation has more choices.
In this returning team, Huang Xue, a post-95 generation from Dazhou, Sichuan, is one of the few young people. As the second generation of "Fu Piao", she spent her middle school and college time in Fuzhou. Huang Xue said that unlike their parents who walked out of the mountains, the children of this generation of migrant workers who have received higher education are no longer confined to factories, construction sites or agricultural land in their hometown. They have more courage and ability to try.
After coming to Fuzhou for a long time, Huang Xue has not only become a Sichuan girl who doesn’t eat spicy food very much, but sometimes she will learn the slang of Fuzhou with her fellow villagers, "I am inseparable ‘ Tiger correction ’ " . Today, she has opened two beauty salons in Fuzhou, hoping to use her own strength to let her parents who have worked hard for most of their lives retire early.
From twilight to night, the distance of more than 2000 kilometers and the hard seat of 26 hours are far away and hometown. K1268 special train for returning home from work, full of "migrant workers" heading for the hometown that I miss day and night.
(Reporter Yan Xiaoan, Wu Jianfeng, Zhou Yi)
National Bureau of Statistics： In 2021, the new kinetic energy index of China’s economic development increased by 35.4% over the previous year.
CCTV News:According to the website of the National Bureau of Statistics on August 31, in order to dynamically monitor the changes of new kinetic energy of China’s economic development, the Institute of Statistical Science of the National Bureau of Statistics, based on the Statistical Monitoring System of New Industries, New Formats and New Business Models and the statistical index system of new kinetic energy of economic development, adopted the fixed-base index method to measure the new kinetic energy index of China’s economic development in 2021, and revised the historical index data. The results show that the new kinetic energy index of China’s economic development in 2021 (100 in 2014) is 598.8, an increase of 35.4% over the previous year. In 2021, all the sub-indices have improved compared with the previous year, among which the network economy index has the fastest growth and contributed the most to the growth of the total index.
First, the network economy index. In 2021, the index of network economy was 1963.6, an increase of 48.4% over the previous year, and the contribution rate to the growth of the total index was 81.9%.
Second, the economic vitality index. In 2021, the economic vitality index was 393.1, an increase of 18.8% over the previous year, and the contribution rate to the total index growth was 8.0%.
Third, the innovation-driven index. In 2021, the innovation-driven index was 293.5, an increase of 20.5% over the previous year, and the contribution rate to the total index growth was 6.4%.
Fourth, the knowledge and ability index. In 2021, the knowledge and ability index was 182.7, an increase of 11.6% over the previous year, and the contribution rate to the growth of the total index was 2.4%.
V. Transformation and upgrading index. In 2021, the transformation and upgrading index was 160.9, an increase of 7.0% over the previous year, and the contribution rate to the total index growth was 1.3%.
He Qiang, chief statistician of the Institute of Statistical Science of the National Bureau of Statistics, interprets the new kinetic energy index of China’s economic development in 2021.
Cultivating and developing new kinetic energy is an inherent requirement for optimizing economic layout, strengthening innovation and leading and maintaining stable economic operation. The National Bureau of Statistics recently released the new kinetic energy index of China’s economic development in 2021, and He Qiang, chief statistician of the Institute of Statistical Science of the National Bureau of Statistics, interpreted the characteristics of the index.
1. In 2021, the new kinetic energy index of economic development increased by 35.4% over the previous year.
The calculation results show that the new kinetic energy index of China’s economic development in 2021 is 598.8, an increase of 35.4% over the previous year. The new kinetic energy with new industries, new formats and new models as the main content has achieved steady growth, the economic vitality has been continuously improved, the innovation ability has been further enhanced, the network economy has continued to develop rapidly, the transformation and upgrading effect has appeared, and the development of new kinetic energy has been nurtured and strengthened, which has continuously injected new impetus into realizing the good start of the 14 th Five-Year Plan and promoting high-quality economic development.
Second, the sustained and rapid development of the network economy has promoted the continuous growth of new kinetic energy
With the strengthening of the construction of 5G network and Gigabit optical network, the construction of new technical facilities has achieved results, the information and communication service capabilities have been significantly improved, the industries such as Internet, big data and artificial intelligence have been growing, the digital economy and the real economy have been deeply integrated, the "internet plus" has developed rapidly, new consumption patterns have emerged, and application scenarios have become more abundant, which has continuously promoted the rapid growth of new kinetic energy. According to estimates, in 2021, the network economy index reached 1963.6, an increase of 48.4% over the previous year. From the main indicators, by the end of 2021, the number of mobile Internet users and fixed Internet broadband access users reached 1.42 billion and 540 million respectively, up by 5.0% and 10.8% respectively over the previous year. Mobile Internet access traffic reached 221.6 billion GB, an increase of 33.9%.
E-commerce services such as online shopping, online take-out, online video and online health have continued to develop rapidly. Internet platform enterprises have further expanded to offline, speeding up the digital transformation and upgrading of traditional formats. Physical businesses have expanded their sales scale through various forms such as live e-commerce, social marketing and community group buying. Personalized customization and flexible production are favored by users. Online and offline consumption are highly interactive, and new formats and new models lead new consumption expansion and upgrading. The data shows that the transaction volume of China’s e-commerce platform increased by 19.6% in 2021 compared with the previous year. The consumption scene in the online retail market continues to expand, and online consumption demand continues to be released. In 2021, the national online retail sales reached 13.1 trillion yuan, an increase of 14.1% compared with the previous year, of which the online retail sales of physical goods increased by 12.0%, accounting for 24.5% of the total retail sales of social consumer goods. The consumption experience of online shopping users has been continuously improved, the consumption potential has been effectively stimulated, and users’ acceptance of online consumption has been rising. In 2021, the national online shopping replacement rate was 81.2%, up 0.2 percentage points from the previous year and rising for seven consecutive years.
Third, the number of market players continued to increase, and the vitality of development was further enhanced.
Mass entrepreneurship and innovation have been promoted in depth, and new market players have maintained a good growth trend and their vitality has been effectively stimulated. The transformation of government functions has been accelerated, more government affairs services have been handled by one network, supervision has been strengthened and innovated, and the business environment has been continuously optimized. The "streamline administration, delegate power, strengthen regulation and improve services" reform has made new progress, further expanding the space for economic development and helping the new kinetic energy of economic development to replace the traditional kinetic energy. It is estimated that in 2021, the economic vitality index will be 393.1, an increase of 18.8% over the previous year. Judging from the main components, in 2021, the number of newly registered market entities in China was 28.872 million, an increase of 15.4%, an increase of 10.2 percentage points over the previous year; There were 25,000 newly registered enterprises every day, and the total number of market players reached 150 million at the end of the year. We will continue to promote high-level opening to the outside world, continuously increase efforts to attract foreign investment, and achieve a double improvement in the scale and quality of foreign investment in 2021, which fully demonstrates China’s strong economic development resilience, sufficient motivation and great market appeal. With the accelerated release of new consumer demand, the scale of the express delivery industry continues to expand. In 2021, the express delivery business volume reached 108.3 billion pieces, an increase of 29.9%.
Fourth, R&D investment continued to grow, and innovation-driven development achieved new results.
In-depth implementation of the innovation-driven development strategy, vigorously promote scientific and technological innovation, continue to strengthen basic research, consolidate the foundation of scientific and technological self-reliance, a number of major scientific and technological innovations have emerged, important progress has been made in tackling key core technologies, new breakthroughs have been made in manned space flight, Mars exploration, resource exploration, energy engineering and other fields, the national strategic scientific and technological strength has been accelerated, the dominant position of enterprise innovation has been continuously enhanced, and the cultivation of new kinetic energy has been accelerated. It is estimated that in 2021, the innovation-driven index will be 293.5, an increase of 20.5% over the previous year. From the main composition indicators, the ratio of national R&D expenditure to GDP, the proportion of basic research expenditure to R&D expenditure, and the R&D expenditure of enterprises have all improved to varying degrees, and the R&D investment has continued to increase. The transformation of scientific and technological innovation achievements was intensified, and 696 thousand invention patents were authorized throughout the year; The number of high-value invention patents per 10 thousand population reached 7.5, an increase of 1.2 over the previous year; The contract value in the technology market was 3,729.43 billion yuan, an increase of 32.0% over the previous year, and the construction of technology trading market and technology transfer mechanism achieved remarkable results.
Five, strengthen the training of highly skilled personnel, effectively improve the level of human capital.
Improving the skill level of human resources and strengthening the construction of knowledge and ability are important guarantees for cultivating new kinetic energy for development. According to estimates, in 2021, the knowledge and ability index will be 182.7, an increase of 11.6% over the previous year. From the main composition indicators, the proportion of highly educated and highly skilled population in China has further increased, and the proportion of economically active population with master’s degree or above is 1.29%, an increase of 0.21 percentage points over the previous year; Professional and technical personnel accounted for 15.64% of the employees in the "four-up" enterprises, an increase of 0.38 percentage points over the previous year; The proportion of information personnel in non-information departments was 1.98%, an increase of 0.11 percentage points over the previous year; The full-time equivalent of R&D personnel per 10,000 employees was 571.6 person-years, an increase of 9.2% over the previous year.
6. Accelerating the development of emerging industries and optimizing and upgrading the industrial structure.
While smoothing the national economic cycle and maintaining the safety and stability of the industrial chain supply chain, we will continue to promote the optimization and upgrading of the industrial structure, enhance the level of industrial development, and foster new kinetic energy for development. We will continue to promote the digitalization of manufacturing, service industry, agriculture and other industries, carry out pilot demonstrations on the integration and development of a new generation of information technology and manufacturing, implement the green and low-carbon transformation action of manufacturing and the special action for the development of advanced manufacturing clusters, continue to promote the work of national strategic emerging industrial clusters, and further optimize the industrial layout. According to estimates, in 2021, the transformation and upgrading index will be 160.9, an increase of 7.0%. Judging from the main constituent indicators, in 2021, the added value of strategic emerging industries accounted for 13.4% of GDP, up 1.7 percentage points from the previous year and up 5.8 percentage points from 2014. Among them, the added value of strategic emerging industries above designated size increased by 16.8% from the previous year, which was 7.2 percentage points faster than the growth rate of industrial added value above designated size; The added value of high-tech manufacturing industry increased by 18.2% over the previous year, 8.6 percentage points faster than that of industrial enterprises above designated size, accounting for 15.1% of the added value of industrial enterprises above designated size; The proportion of "four-up" enterprises selling goods and services through e-commerce trading platforms was 11.17%, an increase of 0.1 percentage points over the previous year; Natural gas, hydropower, nuclear power, wind power and other clean energy accounted for 25.5% of the total energy consumption, an increase of 1.2 percentage points over the previous year.
Beijing Chaoyang District People’s Government’s Annual Report on Government Information Disclosure in 2019
This report is prepared in accordance with Article 50 of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information (hereinafter referred to as the Regulations).
I. General situation
1. Take the initiative to disclose the situation
To implement the requirements of the Regulations on publicity, Chaoyang District People’s Government adheres to the principle of fairness, fairness, legality and convenience, and fulfills its legal obligation of government information disclosure, and studies and promotes the openness of administrative decision-making, implementation, management, services and results, so as to promote justice through publicity, enhance government execution and credibility, and protect people’s right to know, participate, express and supervise. Constantly establish and improve the working system of government information disclosure, improve the working system, formulate and implement the Working Rules of Chaoyang District People’s Government in Beijing, regard openness and transparency as the basic system of government work, vigorously promote the openness of government affairs, and consciously accept the supervision of the masses.
Conscientiously implement the results of intensive construction of government websites, make full use of the centralized information publishing platform of "Beijing Chaoyang" district government portal website, standardize the setting of exclusive pages of each unit, strengthen the construction of government websites and new media for government affairs, continuously expand the scope of active disclosure of government information through various channels, increase the intensity of government information disclosure, and set up institutions, office addresses, office hours, contact information, leadership information, fiscal revenue and expenditure, government procurement, and major projects around the vital interests of the masses that need to be widely known by the masses. Through charts and diagrams, micro-videos, micro-information, etc., which are popular with the masses of enterprises, we will release information on matters related to the service of the masses of enterprises, release policy interpretations, and release "illustrated government work" and "micro-interpretation" throughout the year. At the same time, timely release information through "Beijing Chaoyang" WeChat WeChat official account and "Beijing Chaoyang" official Weibo. In the whole year, 35,520 pieces of government information were released voluntarily.
2. Publicly handle the situation according to the application.
From the date of implementation of the newly revised Regulations, we will conscientiously implement the work requirements of the Regulations, constantly standardize the disclosure of government information according to applications, organize all units to compile and update their own government information disclosure guidelines, and compile and centrally publish district-level government information disclosure guidelines for 2019 to ensure smooth disclosure channels according to applications, and accurate information such as accepting organs, mailing addresses and contact numbers. Establish and improve the working mechanism of disclosure according to the application, further standardize the handling process of disclosure according to the application, and strictly control the five links of "acceptance, handling, reply, delivery and filing" to ensure a good reply according to the law and regulations. Throughout the year, the region accepted 2493 applications for government information disclosure from citizens, legal persons or other organizations.
3. Standardization and standardized management of government information resources.
For the government information to be released, we will strengthen the standardized management of government information resources, continue to implement the source management mechanism of official document attributes, and combine the procedures for determining the public attributes of government information with the procedures for document circulation and information release. At the same time as issuing official documents, we will simultaneously carry out confidentiality review and determine the public attributes. The column of "public attribute" has been added to the "document signing and approval form", which combines the document issuing procedure and the confidentiality review procedure into one. After consulting the opinions of the responsible units, the district information disclosure office comprehensively considers and puts forward suggestions on public attributes, and the leaders will examine and approve the public attributes at the same time when signing and approving the official documents. Increase the intensity of information disclosure review, according to "who is in charge and who is responsible; Who is open, who review "principle, confidential review of government information to be disclosed, to avoid information disclosure and leakage caused by government information disclosure.
4. Construction of government information disclosure platform
In accordance with the requirements of the Beijing Municipal Government’s "Window of the Capital" information disclosure column construction, strengthen the information release management of the government information disclosure column, regularly maintain the government information disclosure system, update the government information in time, and do a good job in data submission. Coordinate media resources, use the "one network and two micro" communication platform, focus on unifying thoughts and serving the overall situation, enhance the ability of propaganda and public opinion guidance, organize and plan news release and media coverage and interview activities, focus on socialist core values, and open columns and special programs closely related to the interests of the people. Constantly increase the interactive response between the government and the people, and deeply interpret the government work. Improve the government public opinion response mechanism, strengthen the whole process management, strengthen the release of emergency information, timely and accurately release authoritative information, and enhance the initiative, pertinence and effectiveness of government public opinion response. The main responsible comrades of the district government walked into the live broadcast room, participated in the live broadcast program of "Top Citizen Dialogue", deeply interpreted the government work and responded positively to concerns. The "Policy Interpretation" column is set up on the portal of the district government, and the important documents, major decisions, key work and policy interpretation are studied, deployed and promoted simultaneously, so as to convey the policy intention in a timely and accurate manner. Fully integrate resources, actively use charts and diagrams, new media platforms and other publicity methods to enhance the interpretation effect in all directions.
Supervise and inspect all kinds of government information public places at all levels in the whole region, so as to achieve the goal that a special person is responsible for the reception at the window, with obvious signs and clear guidance, all kinds of facilities and equipment are operating normally and effectively, and all kinds of access documents are placed in an orderly, clean and tidy manner, so as to provide the public with efficient and convenient government information public inquiry services.
5. Supervision and guarantee of government information disclosure and education and training.
Since the implementation of the new "Regulations", all units in the region have been organized to hold special training sessions on the new "Regulations", requiring all units to conscientiously implement the requirements for the disclosure of the newly revised "Regulations", do a good job in the voluntary disclosure of government information and handle it according to the application, update the guide and catalogue of government information disclosure in time, promote the transformation from disclosure according to the application to voluntary disclosure, and continuously enhance the awareness of law, administration according to law and the purpose of serving the masses. At the same time, to establish and improve the open work system according to the application, all units are required to establish a work coordination mechanism, clarify the leaders in charge, and determine the specific staff in accordance with the working standards of "the main leaders know about the open work, the competent leaders attach importance to the open work, and the office director knows about the open work", so as to continuously improve the ability and level of government information disclosure.
6 work assessment, social appraisal and accountability results
According to the new "Regulations", "Beijing Municipal Government Information Disclosure Regulations" and a series of public working documents in Beijing, we will accept complaints and reports on government information disclosure and reply in time. In accordance with the requirements of public work, formulate detailed rules for the implementation of the assessment, hire a third-party assessment agency to carry out performance assessment on the public work of all units in the region, find out the problems existing in the public work in time, and ask the units with problems to rectify in time. Throughout the year, there was no accountability for the government information disclosure work.
Second, the initiative to disclose government information
Iii. Receiving and handling applications for government information disclosure
Four, the government information disclosure of administrative reconsideration and administrative litigation.
V. Main Problems and Improvements
First, the study and training of the newly revised Regulations. Since the implementation of the newly revised "Regulations", there are still problems of insufficient research and understanding of the "Regulations". In the next step, we will intensify the study and training, carry out various special trainings at all levels step by step, strengthen the study and understanding of the newly revised Regulations and supporting normative documents, establish legal awareness, strengthen the awareness of procedures and evidence, strengthen the construction of personnel, and improve the professional ability and level of public work in the whole region.
The second is the active disclosure of government information. In promoting the voluntary disclosure of government information, there are still problems that need to be further expanded and strengthened. In the next step, we will strengthen the construction of government website content, comprehensively optimize the background system and foreground display of the portal website of the district government, optimize the website work such as column planning, data release and interaction between the government and the people, and turn the "Beijing Chaoyang" portal website into an integrated platform integrating information release, online service and interaction between the government and the people. At the same time, around the overall goal of government information service to the masses, we will firmly establish the sense of purpose service, continuously increase the intensity of information disclosure involving the vital interests of enterprises and the masses, and give full play to the role of government information service for the convenience of the people.
The third is the disclosure of government information according to the application. Since the implementation of the new "Regulations", there is still a problem that all units are not standardized in performing government information disclosure according to laws and regulations. In the next step, we will carry out special training in various ways, requiring all units to publicly publish and update their own information disclosure guidelines in a timely manner, to ensure accurate information and smooth channels for disclosure according to applications, to accept government information disclosure applications according to laws and regulations, and at the same time, to standardize the handling procedures and comprehensively improve the ability and level of information disclosure according to applications.
Vi. Other matters that need to be reported
The statistical period of the data listed in this report is from January 1 to December 31, 2019. The electronic version of this report can be found in "Official Website of Chaoyang District People’s Government (http://www.bjchy.gov.cn/)-Annual Report of Government Information Disclosure".
EXEED Xingtu Xingyuan Yongkang Xinghao Brand Center Grand Opening
On the morning of May 25th, at Jishi, Yongkang Xinghao Brand Experience Center held a grand opening ceremony in Yongkang with the theme of "Hundred Stores, Going to Star Age Together". The opening of Yongkang Xinghao Brand Experience Center not only represents the rooting and vigorous development of Xingtu brand in Yongkang, but also brings high-end and luxury products that Chinese people love to Yongkang people! EXEED Star Road Star Era Yongkang Xinghao Brand Experience Center will uphold the service concept of "honesty first, service first", and always provide excellent technology and high-quality service for car owners in Yongkang and even the whole Jinhua area.
The guests gathered at the scene, singing and dancing, which injected infinite vitality and passion into the opening ceremony, and also conveyed the upward power of Star Way brand.
This opening appearance is an important measure for Xingtu Automobile to adhere to the brand transformation of technology empowerment and carry out marketing system reform around customer needs. At the scene, factory leaders, Star Road dealer partners, media guests and new and old customers came together to witness this important moment.
Yan Weiyan, deputy director of the sales department of EXEED Xingtu Marketing Center, said that in the face of the complex and ever-changing market environment and the increasingly fierce competition in the industry, Xingtu Automobile actively seeks change and optimizes its strategic layout. Make efforts in brand strength, product strength, marketing strength, channel strength and other aspects. The birth of a brand often caters to the rise of the times and represents a new value; It is in this era background that Xingtu brand can reach today’s height by relying on everyone to create together. Therefore, Xingtu brand must adhere to the long-term principle and "build the leader of high-end brands in China" with everyone’s support.
I wish Yongkang Xinghao Brand Experience Center a great success, and the financial resources are rolling in! Subsequently, Wu Huanqing, senior manager of Chery Automobile Co., Ltd. and director of East China Region of EXEED Xingtu Marketing Center, officially awarded the license to Yongkang Xinghao, which opened a new chapter in the development of Xingtu Xingjiyuan Automobile in Taian.
The lion is willing to make great achievements. Accompanied by cheerful music, leaders came on stage one after another to make a joint effort to symbolize auspiciousness. The auspicious lion woke up and was full of vitality. After the exciting lion dance performance, the leaders of manufacturers and distributors jointly took the stage, which painted a brilliant and vigorous development path for Yongkang Xinghao Brand Experience Center.
With the grand opening of EXEED Xingtu Xingyuan Yongkang Xinghao Experience Center, the opening of 100 stores of Xingtu Automobile will usher in a climax, opening a new chapter in the construction of Xingtu channel, fully demonstrating the development momentum of Xingtu to the outside world and injecting new strength into the development of the industry. Zhang Bin, director of Xingjiyuan East China Region, and Chen Jianchun, chairman of Jinhua Xingxin Group, jointly unveiled Xingjiyuan ET, which perfectly explained where they went.
With the grand opening of EXEED Xingtu Xingyuan Yongkang Xinghao Brand Experience Center, Xingtu Xingyuan Automobile Hundred Stores will usher in a climax, opening a new chapter in the construction of Xingtu channel, fully demonstrating the development momentum of Xingtu to the outside world and injecting new strength into the development of the industry. Perfect interpretation of where we go, all of which are star paths.
Bo Huang and Zhang Ziyi returned from the same stage to promote Fried Rice with Eggs.
Bo Huang and Zhang Ziyi gave a modest speech for Sun Honglei’s award on the same stage.
The best actor returned in a good mood.
Film Emperor and Person of the Year Sun Honglei
On December 4th, Bo Huang, the new Golden Horse winner, appeared at Bazaar Men’s Fashion Party, and made an appearance at the ceremony together with the important figures in Chinese film circle. On that day, Bo Huang was in high spirits, and Taiwan Province’s running for a few days after winning the laurels did not show fatigue on his face. At the award ceremony, Bo Huang, as a guest, together with Zhang Ziyi, Feng Delun, ZhangFeng yi and others, presented the annual successful person award to Sun Honglei and others. Bo Huang said more modestly, "Winning the Golden Horse Award only means that my identity has risen from the basement to the lobby, and there are more than 80 floors above my head!"
In the subsequent interview, Bo Huang talked about his next work arrangement. Apart from several works being filmed, the transformation work "Fried Rice with Eggs" will soon be released on the big screen early next year. In this film, Bo Huang plays a fool chef, subverting the previous performance style of exaggerating expressions with rich body language, and making a fool’s interpretation warm, delicate and full of comedy. Regarding the performance style of "physical school" that he has just established, Bo Huang admits that he is also trying a variety of performance methods, trying to broaden his career. He himself has always wanted to try to play a "fool", and Fried Rice with Eggs just realized his wish, and he is also very satisfied with his role-shaping. Bo Huang said with a smile that although "Fried Rice with Eggs" was not as hard as "Bullfighting" in shooting, it was the first time that she appeared in a relatively different kind of love drama, and she had a 30-year love affair with Asian sister Guo Jin, which was not recognized by everyone, and it was not easy to shoot. Mainly in the face of beautiful women, I have no confidence, but also consider how to perform to convince the audience that he is the "spoony man."
Fried rice with eggs is a good cook.
Bo Huang was chased by everyone in Fried Rice with Eggs.
Bo Huang’s efforts in the film industry in recent years are obvious to all. This year, he participated in the shooting of more than ten films. From the box office of Crazy Racing at the beginning of the year to the participation of Bullfighting in Venice Film Festival, Bo Huang won the title of "Oriental Chaplin", and then won the Golden Horse Award for Best Actor at the end of the year, with remarkable achievements. The new film Fried Rice with Eggs was expected to be the finale of Bo Huang’s bumper harvest year. In order to restore the changes in China reflected in the film, the producers spared no effort to add a lot of real historical materials and special effects to the film, restoring a real history that has never been made public, but it also delayed the film’s release time. It is reported that in addition to the change of Bo Huang’s performance style, the film is also boldly innovative in structure. In addition to the Golden Horse winner, there are many "stars" who are all-powerful in the entertainment circle.
This year, the film market is extremely hot, and the Lunar New Year’s Eve file is even more bloody. However, Bo Huang Golden Horse Film Emperor returned to work without rest, which shows that the Chinese film industry is full of vitality. Bo Huang’s first film "Fried Rice with Eggs", which was released nationwide as the absolute leading role after winning the Best Actor, is bound to attract attention from all sides, and whether it is successful or not is bound to have a greater impact on Bo Huang.
Chang’ an medium and large suv 2.0T+ automatic manual integration (AT)
The appearance of cs95 is really beautiful. The front face adopts an air intake grille with horizontal chrome bars, and the grille and the headlight group are connected as a whole. The lower part adopts a penetrating lower air intake design, and the whole front face looks stable. The side uses a tough waistline to run through the car body, and the rear shape is tough. The taillights are decorated with chrome plating, which is very atmospheric as a whole.
In the interior part, the new model also adopts the latest design concept of the family, and the overall layout is simple and generous. At the same time, a large area of soft materials and leather materials are covered, and the texture is full. At the same time, the penetrating 12.3-inch central control large screen, three-spoke and yacht-type electronic blocking lever make it more fashionable.
The length, width and height are 4949×1940×1805mm respectively, and the wheelbase has reached 2810 mm. In the same class, the wheelbase of changan CS95 ranks 32nd. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. In the same price and class, changan CS95 ranks 34th in trunk volume. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.
Changan CS95 is equipped with a combination of 2.0 turbocharged engine (direct injection) and automatic manual (AT). It will definitely bring unforgettable control charm. Ranked 36th among 120,000-180,000 SUV models.
Changan CS95’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.
Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.
For a more comprehensive and objective understanding of changan CS95, you can go to the Easy Car changan CS95 Forum and browse the messages of users who have bought the car in history.
A whole industrial chain of ＂getting rich and flowing oil＂
The key to rural revitalization lies in industrial revitalization. How to enlarge the industrial value of traditional farming? In recent years, Huangchi Town, dangtu county has built the whole industrial chain of rapeseed, devoted itself to increasing planting yield, increasing ornamental income and increasing processing efficiency, and achieved the perfect integration of three industries. One rapeseed has achieved a whole industrial chain of "rich oil".
Rapeseed oil upgrade and appreciation
In midsummer, the reporter came to Huangchi Town, dangtu county, and there was a strong smell of rapeseed oil in the air.
"Seven-day pressed rapeseed oil can not only produce strong aroma, but also have good safety, nutrition, color, flavor and shape. The safety and hygiene indicators are better than the national standard, and the quality is better than the national third-grade pressed rapeseed oil standard." In Ma ‘anshan Tianshun Agricultural Science and Technology Company, located in Changfu Village, Huangchi Town, Wang Jun, the young general manager, said that the upgrading of pressing technology has also brought about the appreciation of rapeseed oil. Compared with ordinary rapeseed oil, the premium rate of 7-day pressed rapeseed oil is about 50%.
The 7D rapeseed oil processing production line in front of us was developed by the Oil Crops Research Institute of Chinese Academy of Agricultural Sciences, with a value of more than 2 million yuan. The so-called 7D actually refers to seven original technologies. Fresh rapeseed is poured into the oil-pressing equipment, and after the processes of selection, tempering, aroma production, low-temperature pressing and refining, it becomes rapeseed oil with clear color. Different from other processes of pressing rapeseed oil, the whole process of pressing rapeseed oil for 7 days has no chemical addition and no discharge of three wastes, which is absolutely green and environmentally friendly. Moreover, compared with the traditional oil extraction process, the new 7D process has reduced the working procedures by more than 50%, the energy consumption by more than 20%, and the production cost by more than 30%. The produced functional rapeseed oil is not only safe and nutritious, but also has a retention rate of total phenols, vitamin E and other associated substances of more than 85%.
With this technology, Tianshun Agricultural’s products obtained the national green food certification, and were awarded the top ten famous agricultural products in Maanshan and the gold medal in China Anhui Famous Agricultural Products Fair. Last year, the output of rapeseed oil squeezed by enterprises in 7 days was 466.2 tons, and the output value reached 13.986 million yuan. This year, the output value is expected to achieve double-digit growth.
The rise of "leading" processing enterprises has affected the development of rape planting. Tianshun Agriculture took the lead in setting up the county healthy edible oil association and industrialization consortium, establishing a stable and reliable rapeseed raw material production base, and implementing the production and marketing business model of unified varieties, large-scale production, standardized management and single-receipt, single-storage and single-processing. The company increased the price by 5%-10% based on the market price to ensure the fulfillment of orders and increase the income of farmers in the base. According to the staff of the Agricultural Office of Huangchi Town, this year, the planting area of rapeseed in the town reached 16,000 mu, and the yield per mu of rapeseed reached more than 220 kg, which was 10% higher than the county average.
Pickled cauliflower sprouts sell well all over the country.
In a one-person-high vat, pickled oily Chinese flowering cabbage is silently accumulating umami flavor.
"A large tank is full of one ton." In Maanshan Happy Youth Agricultural Science and Technology Co., Ltd., located in Shuanggou Village, Huangchi Town, the general manager Zhi Wei told reporters that the processing capacity of pickled vegetable stems this year has increased from more than 300,000 kilograms last year to 450,000 kilograms, an increase of 40%.
Zhiwei is a native of Shuanggou. After graduating from college, he returned to his hometown and founded Maanshan Happy Youth Agricultural Science and Technology Co., Ltd., renting a small site and house in the original village for the processing of oilseed sprouts. Over the past few years, the "Happy Youth" oilseed rape has become a product of online celebrity, selling well all over the country.
"This is called’ dual-purpose vegetable oil’. As long as you master it properly, you can still harvest rapeseed." Agricultural technicians in the town said that in recent years, in order to increase the added value of rape planting, the town has been based on the market, doing dual-purpose "vegetable oil" and demonstrating and promoting the planting of new varieties of "vegetable oil".
"dual-purpose vegetable oil", farmers’ income is one more piece. "In the past, an acre of land in my family was used to collect rapeseed, and 300 kilograms only sold for 900 yuan. Now, only selling oily cauliflower can earn more than 1,000 yuan." Zou Defu, a villager in Shuanggou Village, said.
Root-oil-flowering Chinese cabbage has brought about new changes in rapeseed industry. This year, Happy Youth expanded the existing factory in Shuanggou, built a new Changfu branch, expanded the acquisition scope and improved production efficiency through "cooperation between villages and enterprises". After the plant is put into production, it will provide 10 local jobs and drive more than 200 farmers around. At the same time, it can drive the annual collective economic income growth of Shuanggou Village and Changfu Village to be no less than 95,000 yuan.
Rural tourism is flourishing.
Eco-farmhouse business is booming, and the construction of water villages and homestays is stepping up. Since the beginning of this year, Qiqiao Village has introduced a new mechanism of village-level collective economic partners and started two rural tourism projects in one breath, focusing on the rare rapeseed sea around it.
This year, Tianshun Agriculture held a rape flower festival in the 1,200-mu rape base in Changfu Village, and tourists from Nanjing, Wuhu, Maanshan and Xuancheng came to see the golden land and ocean.
Huinong Grain and Oil Professional Cooperative founded by Li Zhibin, a villager in Yuhe Village, has also initiated and held rape flower festivals many times, which has benefited a lot. At present, there are 430 cooperative members, 50 core members, 24 fixed employees of enterprises and 6.62 million yuan in fixed assets. The cooperative has successively established agricultural socialization service organizations, such as agricultural mechanization operation service team, specialized service team for unified prevention and control, and assured agricultural materials supply station, and realized the integrated services of grain and oil planting and aquaculture before, during and after production.
"The acquisition of 200,000 kilograms of rapeseed this year can produce nearly 70,000 kilograms of fragrant rapeseed oil, which is in short supply." Li Zhibin said that at present, the cooperative’s annual grain and oil processing capacity has increased to 8,500 tons, with an annual sales of 500 tons of grain and more than 200 tons of high-quality crayfish, which has driven the farmers to increase their income by 3,800 yuan per household.
In recent years, Huangchi Town has taken the Rape Flower Festival as the starting point, focused on the integration of agriculture and tourism, took flowers as the medium, made friends at festivals and benefited farmers by traveling, and formed a pattern of rape whole industrial chain integrating production, marketing and integration of primary, secondary and tertiary production. (Wu Liming Zheng Xinru)
Jaguar XEL is back! A model for family car appeal
If you don’t consider the later cost of the car when you buy it, you will regret it later. For example, today’s performance in this area is worth mentioning. As for the outstanding performance of this car, please take a look at it together.
First of all, from the appearance point of view, the front face design of Jaguar XEL is very personalized. The middle net uses a black mesh shape, which looks more individual and flamboyant. At the same time, the headlights show a fashionable and generous design style, and the shape is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4778MM*1850MM*1429MM, the car adopts a flamboyant line, and the side gives a very simple and generous feeling. With large-sized thick-walled tires, it leaves a feeling of very domineering and stylish. At the rear of the car, the rear line of the Jaguar XEL is clean, and the tail lights are very individual and flamboyant. The sense of neatness is in front of
Sitting in the car, the interior of the Jaguar XEL looks very domineering and stylish, and the overall design is very clean. The steering wheel of the car is beautifully designed, and it is made of genuine leather, which looks a little more avant-garde. Let’s take a look at the central control. With the 10.25-inch touch LCD central control screen, the interior design is quite layered and in line with the mainstream aesthetic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and the sports atmosphere is created in place. The car adopts imitation leather seats, equipped with functions such as electric adjustment of the auxiliary seat and electric adjustment of the seat, and the overall comfort is acceptable.
The Jaguar XEL is matched with a manual integrated (AT) gearbox, with a 100-kilometer acceleration time of 7.3s. The power performance is good, and it meets the needs of daily use.
The rear compartment of the Jaguar XEL performs reasonably well, and if some larger objects need to be installed, the rear seats also support proportional reclining, which is sufficient for household use. In addition, the car is equipped with fatigue reminders, anti-lock brakes (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbags, passenger seat airbags, side air curtains, front side airbags and other safety features.
The Jaguar XEL introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are not picky. I believe this car will definitely give you and your family a good experience.
Farewell to the V8 engine, what surprises are there for the new G500？
[After having a car, a new car] Friends, the new G 500 has finally met everyone. But this car does not have a V8 engine, instead it is replaced by an inline 6-cylinder 3.0T engine, and it is also equipped with a 48V light hybrid system. Today’s article not only shows you whether the G 500 without the V8 engine is pure or not, but also takes you to see what changes have happened to the new G 500 compared to the old model.
A one-sentence review of the Mercedes-Benz G500:
The details of the new G 500 have been changed to make it more luxurious and refined. In addition, the car is equipped with a 3.0T + 48V light hybrid powertrain.
Advantage:
1: The appearance has been adjusted for details, improving the aerodynamics of the vehicle.
2: Added keyless entry function, making it more convenient to use the car.
3: The power system has been upgraded, making urban use more comfortable.
4: Added 3 new off-road modes to make it even more powerful.
Insufficient:
1: Missing the V8 engine, some soul is missing.
In terms of appearance, it is still the "square box" shape that everyone is very familiar with, which is full of power. As a mid-term model, it has only been changed in details. The new model has been upgraded in terms of the shape of the middle net, the surrounding shape, the position of the front and rear cameras, and the coverage of the A-pillar and roof. The new G 500 also has a keyless entry system, which will make daily use of the car more convenient. In addition, it also retains the classic bullet loading sound when locking/unlocking.
Entering the car, it is still a familiar style. But if you look closely, you will find that the car is equipped with the latest generation of Mercedes-Benz steering wheel design, and the central control area has also been optimized, which is more integrated and easier to operate.
In the iconicThree locksPosition, buttons have become more centralized and richer. When you use it, be sure to lock it in the order of 1-2-3, and then unlock it in the order of 3-2-1.
In terms of power, the new G 500 is equipped with a 3.0T + 48V light hybrid power system, with a maximum output power of 330 kW, a peak torque of 560 Nm, and an official zero-hundred acceleration score of 5.4 seconds, which is an improvement compared to the old model. In addition, the new car has also increasedLindauThree driving modes: rock and sand.
summarize
Although the new G 500 does not have a V8 engine, its power data has been improved, and the 3.0T + 48V light hybrid power system will improve the performance of the vehicle in terms of fuel economy and driving comfort.