标签归档 爱上海龙凤

Going north and going south-the exchange between Hong Kong and mainland youth has narrowed their spiritual distance

  Xinhua News Agency, Guangzhou, June 21st (Reporter Chen Ji Zhan Yan) Since he went to Beijing to work in Internet advertising in 2000, Zhang Longhua, a Hong Kong native, has experienced several entrepreneurial stories spanning Beijing, Hong Kong and Shenzhen.

  His latest entrepreneurial project is the mobile Internet video teaching platform "Xiumiao". This platform was released in Hong Kong at the end of 2015 and landed in the mainland at the beginning of the following year. Zhang Longhua set up the company in Hong Kong Science Park and the mainland branch in Shenzhen Qianhai Youth DreamWorks, and went back and forth to the two places once a week as usual.

  Xiu Miaoduo invited a Hong Kong tutor to teach the course, covering life skills such as speech skills, social etiquette, love and marriage. "Not only the first-tier cities in the mainland have demand for these courses, but many second-and third-tier cities have wine tasting classes, etiquette classes, etc., and there are many people attending classes." Zhang Longhua said, "Because people are striving for progress, and they are constantly pursuing the enrichment of social skills and the improvement of their self-cultivation."

  At the end of 2014, Qianhai Administration, Shenzhen Youth Federation and Hong Kong Youth Federation initiated the establishment of Qianhai Shenzhen-Hong Kong Youth DreamWorks, and so far 77 Hong Kong entrepreneurial teams including Xiumiao have been hatched. Qianhai also provided 666 internship positions for young people in Hong Kong, received 8,000 students from Hong Kong colleges and universities for study and exchange, and attracted more than 100 Hong Kong youth entrepreneurial teams to participate in the first Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneurship Competition.

  Going north to start a business is behind the enthusiastic struggle of young people in Hong Kong and the help of government departments. It is understood that in the past three academic years, more than 170,000 Hong Kong students participated in the mainland exchange program. In April 2014, the Hong Kong SAR Government launched the Youth Internship and Exchange Funding Scheme in the Mainland, which further promoted Hong Kong young people’s understanding of the job market and development opportunities in the Mainland.

  Close to the water tower, Qianhai has opened a channel for the flow of talents between Shenzhen and Hong Kong. In addition to promoting more than 10 kinds of Hong Kong professionals such as certified tax agents, certified accountants and housing managers to practice directly in Qianhai, it also levies personal income tax on overseas talents including high-end talents from Hong Kong at a rate of only 15%.

  After starting a business, Zhang Longhua is still infatuated with the strong historical and humanistic atmosphere in the north, which is also one of the reasons why the vast mainland attracts him. "I like history very much. At that time, regardless of spring, summer, autumn and winter, I would go to the Great Wall every month and visit Shichahai every week or two." He said.

  Multi-culture, international vision and open concept … … A "Pearl of the Orient", which blends East and West, has also attracted many young people from the mainland to show their great ambitions during the 20 years since returning to the motherland.

  Unlike Zhang Longhua, Zhao Xiaoshuang, a mainland exchange student at the Hong Kong University of Science and Technology, prefers to go into nature and "see the sea through the mountains". "Hong Kong’s natural environment is well protected. It’s not very troublesome to go to an island by boat. The scenery is beautiful and natural. This is a particularly good place in Hong Kong. " She said.

  The year after Hong Kong’s return, Hong Kong universities began to recruit mainland students by entrusting 10 mainland universities. In 2003, the Ministry of Education officially agreed that Hong Kong universities should recruit self-funded undergraduates in six provinces and cities including Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu and Fujian. Over the past decade or so, the scope of enrollment has gradually expanded.

  In 2009, after graduating from Beijing Foreign Studies University, Zhao Xiaoshuang was admitted to the Department of Social Work of the Chinese University of Hong Kong, worked in Hong Kong for more than four years, returned from studying abroad for one year, and worked as an exchange student at the Hong Kong University of Science and Technology. Zhao Xiaoshuang, who originally went south, claimed to be "led by curiosity". She said that there are many advanced things in social work and charity in Hong Kong, and I want to learn about them myself.

  Mr. Wang, from Zhengzhou, Henan Province, chose the multimedia major of the School of Design of Hong Kong Polytechnic University to further study and improve himself after graduating from a creative cartoon in Hong Kong.

  After living in Hong Kong for more than five years, Mr. Wang has been able to skillfully hear Cantonese and got married here. In cafes in Hong Kong, he has taught Mandarin one-on-one with Hong Kong friends for countless times. "More and more Hong Kong people have this will because their business is related to the mainland and they have to speak Mandarin." Mr. Wang said.

  In 2011, as a financial consultant, Chen Zhihao, a Hong Kong resident, was still fluent in Mandarin when he came to meet his first mainland client in Longgang, Shenzhen. This mainland customer is a primary school teacher with a monthly income of 5,000 yuan. Although the business was not concluded, she became good friends with Chen Zhihao.

  During the past six years, Chen Zhihao’s clients were mainly mainland youths, who were distributed in Shenzhen, Guangzhou and other places. His life was like a pendulum, and he frequently traveled between Hong Kong and Shenzhen. He met his girlfriend in Shenzhen, a Guiyang girl who graduated from Hong Kong University.

  "The biggest feeling of working and living in the mainland is that people have a positive attitude towards work and life and work hard. I learned a lot from my girlfriend. " Chen Zhihao said.

  The Chief Secretary for Administration of the Hong Kong SAR Government, Mr Matthew Cheung Kin-chung, said that apart from politics and economy, the mainland and Hong Kong are also closely related to social and livelihood issues. Cultural exchanges between the two places are becoming more and more frequent. At present, there are more than 520,000 Hong Kong people living, working and studying in Guangdong Province for a long time.

  Many customers at work have become friends in Chen Zhihao’s life. "Basically, they eat together, watch movies together and chat together. I often recommend them to watch some good movies in Hong Kong." Chen Zhihao said, "I am doing myself well, in fact, I am promoting Hong Kong well."

The rise of domestic beauty cosmetics China beauty market ushered in a new pattern.

Cover journalist Guo Kexin

In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.

40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry

In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.

The new future of domestic beauty cosmetics China market has become the source of global innovation

At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.

Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "

The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.

With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."

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