标签归档 西安夜生活网

Special feature of 1905 film network After the seven-day National Day holiday, the single-day film arrangement and single-day box office ranking of the film "Five Boys Drowning in the Water" rose against the trend, and many viewers praised the film as "the best domestic youth film this year", and the douban score gradually rose to 7.4 points after the score was opened.

Under the pressure of the government, the film didn’t get much attention during the National Day, and the box office was not as good as expected. However, as the first film focusing on synchronized swimming in China, it still involved the unpopular event of men’s synchronized swimming, which also brought the sport to the public.

Zhang Xi, a former national synchronized swimmer, is the synchronized swimming coach of this film, who is responsible for training five leading actors and designing the flower show in the film.

Synchronized swimming, known as "underwater ballet", is a water sports event that combines swimming, skills, dance and music. Zhang Xi introduced that this is a sport with a relatively high threshold. Flower-swimming athletes need not only the high cardio-pulmonary ability of swimmers, but also the flexibility of dancers, as well as the ability to appreciate music and count beats, which is comprehensive and cumbersome. "Many technical movements may be impossible for athletes to do when they retire."

It is an impossible task for these five young actors who are not good at swimming to learn synchronized swimming in two months to meet the requirements of performance and shooting. During these two months, they trained for about 8 hours every day, basically without rest. Finally, in their efforts, they succeeded in achieving their goals.

Zhang Xi revealed that the actor has the worst coordination among these five people, and he has to complete the highlight action of "back flip". He worked hard during the training period. Every morning from 5: 00 am, he first practiced somersault and then practiced water movements with others, and suffered a lot of injuries, but he didn’t shout bitterness or tiredness. "This is why every time I watch a movie and see Xiao Xin jumping on the rooftop, I will burst into tears." Li Xiaoqian, who plays the swimmer Gao Fei, can’t swim at all. He also learned to swim in two months.

At the end of the film, a group of male high school students finally completed the performance of group synchronized swimming after all difficulties. This big show has three links in total and more than 40 people participated in the performance. Zhang Xi said that the overall movement arrangement jumped out of the professional movements of traditional synchronized swimming, and highlighted the characteristics of "show". First, it was a uniform queue, then it was a hilarious dance on land, and finally it was arranged for the different personalities of the five characters.

In the general cognition of the public, synchronized swimming is a female sport, but in recent years, the situation of men’s synchronized swimming has also developed positively. In the 2015 Kazan World Swimming Championships, male synchronized swimmers were allowed to participate for the first time, and in the 2017 FINA World Championships, China also sent mixed doubles for the first time. Although there is no such event in the Olympic Games now, Zhang Xi believes that it will definitely be included in the future.

Zhang Xi is also the founder of the first synchronized swimming club in Beijing, and has trained many young synchronized swimming talents. She revealed that at present, the ratio of male and female students she leads is only 20 or 30 to 1, and the number is very small. In her view, men’s synchronized swimming also has its own unique beauty. "It’s just not promoted enough, and there is no need to emphasize gender in this project. It is definitely a particularly eye-catching glory for boys to join."

As a third-generation flower tourist in China, Zhang Xi witnessed the difficult development of synchronized swimming in China. "We have worked hard from generation to generation to climb to the current runner-up position, and the gap with Russia has gradually narrowed, which is not easy."

She thinks that the appearance of "Five Boys Who Save the Water" is a good opportunity to let more people know about synchronized swimming, change the prejudice against men’s synchronized swimming, and better appreciate the beauty and beauty of this sport.

[Interview Record]

1905 Movie Network: When did these "five teenagers" start to learn synchronized swimming, and what was the length and intensity of training?

Zhang Xi:From July 5 last year, we made a preliminary evaluation of their water-based and coordination. After the test, we found that strictly speaking, none of them could swim. When we met with the director, we thought it was an impossible task.

We trained for two months at that time, and it was really difficult to reach the level of shooting, but it turned out that we did it. The training intensity in those two months was quite strong, and I don’t remember any rest. Basically, their daily arrangement is 4 to 5 hours of water training during the day and 5 to 4 hours of physical coordination and dance training in the afternoon. In this way, there are at least about 8 hours of land and water training every day.

1905 Movie Network: The climax at the end of the movie is men’s collective synchronized swimming. What is the style pursued in action arrangement?

Zhang Xi:The whole show is divided into three parts. The first part is the feeling of "grand parade", which is neat and spectacular as soon as it comes up. It’s all a big queue and a large square, including the selection of the music "March of Iron and Steel", which is very exciting and exciting. I hope it will give people a sense of visual impact as soon as it comes up.

The second part focuses on the dance on land, which is a feeling that a high school student is relatively active, playful and noisy. When entering the water again, it is to arrange each action for each character separately according to their personality. For example, Zhang Wei, who is the captain, is persistent and hard-working, so the action is relatively serious, and the most lively is Ququ.

We didn’t design the movements so professionally. There are also women’s synchronized swimming and professional teams in the movies, which are all recognized as flower swimming in the traditional sense. Generally, there are eight people in the team competition of flower tour, and there are more than 40 people in our big show. We still have to jump out of the traditional concept of flower tour to express it.

1905 Movie Network: Zhang Wei, the leading actor, has a backflip action to complete. Why did he design this action?

Zhang Xi:At the beginning of the training, the director repeatedly asked me what action was representative in the flower swim, so the back flip was a relatively representative action with certain difficulty. Of course, in the professional arena, this is not a particularly difficult action, but it is also impossible for ordinary people to complete. In the action sequence of synchronized swimming, this is a throw-and-take lift, which is quite difficult, and he has to complete a week of somersault at the same time.

1905 Movie Network: Is it difficult for Xin Yun to practice this action?

Zhang Xi:Very big, because Xiao Xin’s personal physical condition can be said to be the most rigid among the five people, and his coordination is not so good. That’s why every time I watch a movie, I see Xiao Xin jumping on the rooftop, and tears come to my eyes. Because I fully knew how difficult it was for Xiao Xin when he was training at that time, and he suffered many injuries because of training, both his waist and wrist, including his nose, were smashed many times.

He never shouted tired, I can’t do it, I lost my temper, and I had to rest when I was injured, never. In the later period, he worked much harder than others, and others only had to complete normal training every day. In addition to these, he had to practice somersaults himself. From 5 o’clock every day, he came back to practice water movements with everyone after learning, and it took about two months to complete this movement. So he is not only the captain in this movie, but also a leading role among these five people.

1905 Movie Network: What is the training status of others? Did they train for two months before reaching the standard?

Zhang Xi:We were training every day in Beijing. At that time, Li Xiaoqian, who played goofy, was the worst swimmer. Compared with others, he couldn’t swim at all, but he was from a sports school and the best swimmer in the film, so the task given by the director at that time was to practice it within two months. He also worked hard, and it took him two months.

When we were training, there was a sports school team training beside us. Every day before class, I called several players to come and compete with him, so in the end, Li Xiaoqian’s level was basically the same as theirs, including seeing him compete with the swimming captain in the movie, which was all because he really swam.

1905 Movie Network: Synchronized swimming has always been a women’s sport. What do you think is the dilemma of men’s synchronized swimming?

Zhang Xi:Synchronized swimming only joined the mixed doubles in world-class competitions a few years ago, and some boys joined it, but it was not the mainstream. Men’s synchronized swimming is well developed in many European countries, and the event itself originated in Europe. People don’t know it so narrowly, including many competitions, such as the European Championship, where there are men’s single or double events.

The feeling of flower tour in our domestic public is still a feminized project that little girls are practicing, so when selecting talents and recruiting professional teams in various places, parents will think that little boys are not suitable for this.

However, boys have natural advantages in height, arm span and leg length, and the beauty shown in the water is no less than that shown by girls. His sense of existence is stronger, his sense of strength is stronger, and his visual impact is different. So I think we just haven’t promoted it enough, and there is no need to emphasize gender so much in this project. It is definitely a particularly bright glory for boys to join in.

For example, when we go abroad to participate in competitions, many of the opening performances are the fathers of the players. Because they train with their children, they will also do volunteer work in the team, and they will also form a father team of their own. Therefore, it is not necessary to have a particularly high professional direction at the beginning, so that everyone is willing to come in first and think this is a very interesting project.

1905 Movie Network: How many athletes are engaged in men’s synchronized swimming in China now, and has it increased in recent years?

Zhang Xi:There are more and more places, but on the whole, there are only a dozen in the country. Professional teams in various provinces and cities, including the national team, are recruiting all the year round, but the direction is relatively vertical. Instead of recruiting from the public, they go to some professional colleges, such as dance colleges and swimming teams. A few years ago, most of the selections were transferred from other teams, and now they are slowly starting from scratch. It doesn’t matter if there is no foundation for choosing this project. You can train if you meet the physical conditions.

Men’s synchronized swimming is less known in the society, so this film is just right, and when you watch it, it may open up a new idea.

　　【Minsheng investigation bureau】

　　Editor’s note:

　　This is the People’s Livelihood Investigation Bureau, which has never been seen before, investigating the changes in people’s livelihood. Pay attention to what you want to pay attention to and what you don’t, and investigate what you want to see and what you don’t see.

　　Chinanews. com client Beijing, July 17 th:Half a month after the implementation of the purchase tax law, 4S shop visits: How much can you save by buying a car?

　　Author Zhang Xu

　　"There is a vehicle purchase tax concession for buying a car in July!"

　　In July, many consumers received calls from 4S stores. The background was that the Vehicle Purchase Tax Law was officially implemented on July 1. Among them, the most striking thing is to cancel the minimum taxable value and pay the vehicle purchase tax according to the transaction price of naked cars.

　　Now, half a month after the implementation of the policy, what changes have it brought to consumers’ car purchase?

　　Buy 100,000 cars and pay less than 1,700 yuan in vehicle purchase tax.

　　"I bought a car with a price of 100,000 yuan after the discount. Because I don’t have to pay the vehicle purchase tax at the guide price, I lost more than 1,700 yuan. Before the 4S shop said that there would be a discount when buying a car in July, it was true! "

　　Mr. Chen from Zhengzhou, Henan Province, had heard from the sales of 4S stores that the Vehicle Purchase Tax Law was implemented on July 1, so he chose to hold money for purchase, and the less tax paid made him the first beneficiary of the Vehicle Purchase Tax Law.

　　The Vehicle Purchase Tax Law clearly states that the tax payable by consumers to buy vehicles will depend on the actual amount paid, which is also commonly known as the transaction price of naked cars. The purchase tax rate is 10%, and taxable value does not include 13% value-added tax.

　　A salesperson of a Buick 4S shop calculated an account for the reporter of Zhongxin. com: Take Buick Hideo 18T automatic elite as an example, the manufacturer’s guide price is 135,900 yuan, the store sales discount is 45,000 yuan, and the consumer actually pays 90,900 yuan.

　　Before the implementation of the New Deal, consumers have to pay the vehicle purchase tax of 135,900 ÷ (1+13%) × 10% = 12,026 yuan, and after the New Deal, it is 90,900 ÷ (1+13%) × 10% = 8,044 yuan, which can save consumers 3,982 yuan.

　　"Vehicles are generally sold at a price lower than the manufacturer’s guide price, but before paying taxes, they paid taxes according to the guide price. In fact, they paid more money." The salesperson said.

　　Compared with the previous Provisional Regulations on Vehicle Purchase Tax, the Vehicle Purchase Tax Law, which came into effect on July 1, canceled the collection of purchase tax for expenses other than consideration.

　　What is the extra cost? Insiders explained that it mainly refers to the handling fee, transportation and loading and unloading fee, collection money, advance payment, etc. charged to the buyer outside the sales price.

　　That is to say, "if these expenses are incurred in buying a car, they will also be taxed according to the previous provisional regulations. Now, canceling out-of-price fees can save money for consumers to a certain extent. "

　　Can you save money by canceling the minimum taxable price?

　　It is worth noting that the Vehicle Purchase Tax Law abolished the minimum taxable price.

　　"Previously, the minimum taxable value was reported by the manufacturer, and State Taxation Administration of The People’s Republic of China checked with reference to the average market transaction price. What is the minimum taxable value for each car? Consumers are not clear. After the implementation of the Vehicle Purchase Tax Law, the tax payable is calculated according to the total price paid by consumers to dealers when buying a car. The specific cost is clear at a glance. " Some insiders said.

　　Many times, consumers get a lot of discounts when buying a car, and the actual transaction price is lower than the lowest in taxable value, but they have to pay taxes according to the lowest taxable value, which makes consumers spend more money.

　　Therefore, whether the New Deal can save money after implementation depends mainly on whether the preferential price of vehicles is lower than the previous lowest taxable value.

　　"For example, the actual transaction price of the Mercedes-Benz ELA200 that I sold before July with a manufacturer’s guide price of 269,800 yuan was 209,800 yuan. If the tax was calculated according to the actual transaction price, I should pay 18,566 yuan, but the consumer actually paid 19,000 yuan. This is because before the implementation of the new tax law, if the transaction price is lower than the minimum taxable price, tax should also be paid at the minimum taxable price. After July 1 ST, the minimum taxable price was cancelled, and it is enough to pay taxes according to the actual transaction price. " Mr. Qin, manager of a Mercedes-Benz 4S store in Chaoyang, Beijing, introduced to the reporter.

　　Refund of car can be refunded, and the car with 120,000 yuan can be refunded more than 8,000 yuan in two years.

　　In order to better protect the interests of consumers, the Vehicle Purchase Tax Law has also added a tax refund clause. Taxpayers who return vehicles with vehicle purchase tax to vehicle production enterprises or sales enterprises may apply to the competent tax authorities for refund of vehicle purchase tax in accordance with relevant regulations, and the amount of tax refund shall not be negative.

　　The amount of tax refund is based on the tax paid, and it will be deducted by 10% every full year from the date of tax payment to the date of applying for tax refund.

　　For example, if a consumer buys a car with a price of 120,000 yuan and pays a vehicle purchase tax of 10,619 yuan, if he needs to return the car for some reason after using it for 2 years, he can also apply for a refund of part of the vehicle purchase tax, and the refund amount is 10,619× (1-2× 10%) = 8,495 yuan. This is a big plus for consumers.

　　At the same time, the new regulations clarify that the vehicle purchase tax is levied once and only in the purchase process. For the purchase of vehicles that have been subject to vehicle purchase tax, that is, used cars, taxes are no longer levied. However, if the vehicle purchased is tax-free or tax-reduced, if it is no longer within the scope of tax exemption or tax reduction due to transfer or change of use, it shall pay the vehicle purchase tax before handling the vehicle transfer registration or change registration.

　　The "cover-up method" of unreasonable charges in 4S stores is difficult to work.

　　The incident of defending the rights of female owners of Mercedes-Benz in Xi ‘an before made the charging chaos of car dealers appear. One of them involves the "blind eye method" that merchants play when helping consumers pay the purchase tax.

　　According to industry insiders, in the fierce market competition, many 4S stores will take the licensing procedures as value-added services, which is profitable. Take a car with a fare of 100,000 yuan as an example. When actually paying the purchase tax, you need to deduct 13% of the value-added tax. The purchase tax should be paid on the basis of 87,000 yuan, and the tax rate of 10% needs to pay 8,700 yuan.

　　When the merchant collects and pays the vehicle purchase tax, it will be calculated at 100,000 yuan, and the consumer will be charged 10,000 yuan accordingly. "Consumers generally can’t see the tax payment invoice and don’t know how much they have paid. Many consumers don’t know how to calculate it, and the difference between them is taken away by dealers. " The sales manager of a 4S shop revealed.

　　Cui Dongshu, Secretary-General of the All-China Passenger Transport Association, believes that the new vehicle purchase tax policy standardizes the formulation standards of taxable value, defines the taxable value when consumers buy cars, and effectively improves the problem of high taxable value in the past based on the actual price of cars, which is conducive to protecting consumers’ rights and interests and further reducing the cost of cars.

　　However, it also brings a problem: the vehicle purchase tax in taxable value depends on the sales price indicated on the unified invoice for motor vehicle sales. Will there be tax evasion caused by the low invoice price?

　　In this regard, the staff of Wuhan Municipal Taxation Bureau said that the collection of vehicle purchase tax has been upgraded from "provisional regulations" to "law", and there is illegal risk for dealers to deliberately write down sales invoices; At the same time, the implementation of the tax law itself means that the risk prevention and control work of the tax department will be more rigorous. The invoice amount paid by the taxpayer will be automatically compared in the system, and relevant risk data will be pushed. The tax department will analyze the risk data and deal with it according to the tax administration law.

　　Will car sales increase under the influence of new purchase tax regulations?

　　In addition to the implementation of the Vehicle Purchase Tax Law, another background of the automobile market in July was that after cleaning up the inventory of the national five vehicles in many places, the national six standard cars became the main products in the market.

　　In a number of 4S stores in Beijing, the reporter saw that unlike the vehicles that were still being promoted at the end of June, the new cars are now labeled as meeting the national six standards. "We concentrated on cleaning up the inventory of the National Five in June, and it has been basically cleared. Now we sell all the models of the National Six." The salesperson told the reporter.

　　Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, pointed out that from January to May, the automobile production and sales in China were at a low level, which was mainly manifested by weak market consumption, insufficient consumer confidence and obvious wait-and-see mood, due to the macro-economy and the early implementation of the national six emission standards in some areas.

　　Shi Jianhua believes that in the second half of this year, with the increasing number of vehicles that meet the national six standards, as well as the effects of a series of policy measures such as tax reduction and fee reduction, and the National Development and Reform Commission, the Ministry of Ecology and Environment, and the Ministry of Commerce jointly announced the "Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling" (2019— The implementation of the Notice of 2020 will play a positive role in promoting the passenger car market, and the production and sales of new energy vehicles will continue to maintain rapid growth. (End)

In recent years, the new brand of beauty that has been popular on the internet has been inseparable from the label of "domestic products" at the beginning of its debut. It is not only suitable for Chinese skin, but also relatively low in price, and can be used as a cheap substitute for big brands. However, 79 yuan’s Hua Xizi eyebrow pencil sent Li Jiaqi to the forefront. Netizen said that although it doesn’t sound too expensive, the eyebrow pencil weighs only 0.08 grams.The price per gram is more expensive than gold.. So,Hua Xizi has become the latest currency unit on the Internet.There is a ridicule that "the exclusive monetary unit of migrant workers: 1 flower west =79 yuan".

With the continuous fermentation of Li Jiaqi’s remarks in the live broadcast room, the cost performance of some domestic beauty products has been pushed to the forefront. After a media reporter counted more than 30 eyebrow pencil products of 19 makeup brands on the market, the results showed that the price per gram of eyebrow pencil of 14 brands exceeded that of 100 yuan, and the eyebrow pencil products of Mao Geping ranked first among the domestic makeup brands, with the price per gram reaching 1,222.2 yuan. Even if the unit price is not mentioned,There is still a hidden trend behind this-cheap domestic makeup products are getting smaller and smaller.. Insiders pointed out that in the past, small weight was the advantage of domestic products, and consumers also had a good impression on small weight. Because the iteration rate of cheap domestic cosmetics is high, for consumers, the trial and error cost of small grams of products is low. However, when the cheap domestic make-up products are getting smaller and smaller, consumers’ feelings are:On the surface, the price advantage within 100 yuan has been maintained, but in fact it is a disguised price increase..

However, there is another voice on social media that it is unfair to look at the price per gram. Some people suggest that the cost of cosmetics is not only the internal material, but also the packaging design, etc. "We can’t rudely take gram weight as the basis of price comparison", "Overall parity is also parity.”。 Another practitioner said that although it is not wrong to calculate directly according to the figures, cosmetics can’t be completely calculated like this, because many local brands almost never trade at the original price, and these pricing are illusory. "You will see discounts in many brands all the year round. In the live broadcast room, some of them are buy one get one free, even buy one get two free, and there are other complimentary items. And such pricing combined with large discounts,In order to stimulate consumers to buy.. "

▌From the Light of Domestic Products to the "Price Assassin": "Abnormal Marketing" Behind Small Grams

From being praised as "good quality and low price" in the past to being repeatedly questioned as high price now, when did the change of domestic beauty products happen? Insiders pointed out that,The price increase began when Internet brands began to seize the share of offline brands.. In the past, the adjectives’ good quality and low price’ and’ cheap big bowl’ all referred to domestic products, such as Nature Hall and Baique Ling. As more and more Internet brands begin to advertise with the help of KOL and platforms, everything will be different. Some insiders also bluntly said,The rise of live e-commerce has actually disrupted the price system of domestic beauty products. To some extent, this is also one of the big backgrounds of the general price increase of domestic products..

In fact, the raw materials and production technology of cosmetics only account for a small part of its cost. However, for the new domestic beauty brands that spend a lot of money on marketing,Often dubbed "working for KOL". Guojin Securities Research Institute has combed how the cosmetics industry chain distributes profits. A cosmetic, the brand takes most of the gross profit, and when it reaches the sales channel, it will be divided into a big slice. For the new domestic brands that started online, KOL, such as anchors and grass bloggers, must be given quite high profits. People in the industry bluntly say that, after all, high-priced cosmetics,More expensive in brand premium, marketing and sales. After these expenses are added, products with a cost of several dollars can sell for hundreds of dollars..

Overall, analysts said,There are only three ways to increase the price of domestic beauty products: product upgrading, "taking the opportunity" to increase the price; The discount is reduced and the hand price is increased; Directly push high-priced products or product lines.. Polaiya is a "typical" price increase by upgrading. According to the relevant research report of Ping An Securities Research Institute, in February 2020, the company launched Ruby Essence 1.0 at a price of 249 yuan /30ml, with an average 8.3 yuan per ml. In February, 2021, Ruby Essence 2.0 came out at a price of 279 yuan /30ml, with an average increase of 12.48% per milliliter of 9.3 yuan. At the same time, there are also brands that raise prices in disguise by reducing discounts. Some insiders said that consumers are very sensitive to the price of brands that have a certain popularity or often appear in the live broadcast room of the head anchor. Therefore, brands generally do not directly raise prices.Instead, the cost is reduced by reducing discounts, reducing/changing gifts, etc., or indirectly increasing the terminal price..

Finally, it is the "ultimate magic weapon" of price increase: directly pushing high-priced product lines. Considering that most domestic products are started by soliciting customers at low prices, they want to open up new high-end customers without incurring spit.Opening a separate high-end line is the best choice.. Among this kind of players, analysts pointed out that the typical ones are the high-end product line AOXMED launched by Betani, and the cutting-edge brands that directly locate the high-end, such as Chapter 14 and Wenmo.

In addition, with the rapid outbreak of the domestic cosmetics market and the increasingly fierce competition, it is obvious that consumers can’t be retained by marketing alone, and the general OEM model of domestic cosmetics has also led to many problems such as product homogeneity and poor quality control. Only products that are really easy to use can retain consumers. As a result, domestic makeup brands have made great efforts in research and development. Analysts said that several head make-up brands have also invested a lot of money in R&D. From the marketing war to the R&D war, domestic make-up began to adhere to the "long-term doctrine" and went to the second half.Facing the increasingly complex market environment, self-built factories have become a key step for domestic cosmetics brands to seek "transformation", but it is not easy to build a complete and efficient supply chain.This means that the brand has changed from a light asset model to a heavy asset operation, with high cost, long payback period and various problems in production management, all of which need to be dealt with by enterprises one by one. Even so, for domestic makeup brands, the transformation is imminent.Only by producing and developing products with better quality can we retain consumers with more mature minds and finally break through..

▌Head players stage "ranking" to chase the future market or only accept "all-round fighters"

Statistics from the National Bureau of Statistics show that in the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which is more than the total retail sales of cosmetics in 2015. The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. But,It is impossible for any industry to stay in a high-speed growth environment all the time.. Some analysts said that although the development of the industry has matured, consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

In addition,Domestic beauty companies began to stage a ranking chase.The scale of head enterprises continues to grow, but the gap is narrowing. According to the revenue scale of the semi-annual report, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

Analysts pointed out that domestic beauty companies that have gained market share in the past few years,Began to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks. Under the background that the domestic consumption market is still in the recovery stage and the traditional cosmetics giants still firmly grasp the advantages of the industry,High-margin products have also become a "breakthrough" weapon for domestic beauty products..

Shanghai jahwa said in the semi-annual report that since the second quarter, the company has adjusted its business strategy and increased the investment in brand fees.Skin care products with high gross profit and rapid development have achieved recovery growth, which has promoted the structural optimization of gross profit margin.And digested the pressure brought by overseas business. Polaiya said that during the reporting period, the company wasContinue to consolidate the "big single product strategy", focusing on the three family series of Shuangkang, Ruby and Yuanli.

Obviously, under the impetus of these head enterprises,The cosmetics market in 2023 is opening a "hardcore war" of speed and strength.. Enterprises are faced with a comprehensive test of hematopoietic capacity, channel capacity and independent scientific research capacity. The upper limit of an enterprise’s development will no longer be determined by the longboard, but by its comprehensive strength. According to analysts, it can be seen from the interim report that China cosmetics enterprises are constantly refreshing their performance in each other’s "involution", forming a benign industry competition environment. But in the future cosmetics market,The future market may only accept "all-round fighters"In order to go to a broader world stage and compete with international beauty giants.

This article comes from Cailian Association.