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From March 2021 to the present, the three-year contract of Xiaomi Automobile has finally arrived. On the evening of 28th, Xiaomi SU7, the first model of Xiaomi Automobile, officially announced the price: 215,900-299,900 yuan. According to Xiaomi’s official Weibo, four minutes after the price was announced, this new car broke 10,000 sets, 20,000 sets in seven minutes and 50,000 sets in 27 minutes.

There are three versions of Xiaomi SU7, namely standard version, Pro version and Max version, in which the standard version is 215,900 yuan, the Pro version is 245,900 yuan and the Max version is 299,900 yuan. In addition, there is the founding version of Xiaomi SU7 (also divided into standard version and PRO version, with the same price), with a limited edition of 5,000 units nationwide. Before April 30, the car will also be sent to the car refrigerator, luxury stereo, leather seats, etc., and the Pro version and Max version will be sent to the electric tail and plum hub respectively.

The price of Xiaomi SU7 can be said to be the biggest suspense in recent months. Since the end of last year, netizens have been speculating about it, with various prices ranging from 99,000 to 199,000 and 299,000, but Lei Jun, founder, chairman and CEO of Xiaomi, denied it.

After the price of Xiaomi SU7 was announced on the evening of 28th, netizens were still arguing endlessly. Some people say that this pricing is expected, but others say that the final pricing is higher than their own expectations. In the face of competing models such as Tesla Model 3 and Extreme Krypton 001, Xiaomi SU7 has no obvious competitive advantage. However, the Xiaomi Auto APP was opened around 10 pm on the 28th, showing that the original version of Xiaomi SU7 was sold out.

For Lei Jun, no matter what the outside world thinks, Xiaomi finally handed over his first job in the automobile industry on schedule.

At the press conference of Xiaomi’s official announcement of building a car three years ago, Lei Jun said that this was his "last venture in life" and he was willing to "put all my reputation on the line". On March 25th, he said at the Weibo that the listing of Xiaomi SU7 "is the first step of Xiaomi Automobile and the beginning of the last battle of my life." He even made it clear that the goal of Xiaomi SU7 is "the best-looking, best-driving and most intelligent car within 500,000."

215,900 started, did you guess right?

In terms of building cars, Lei Jun and the Xiaomi car he led belong to the out-and-out "rookie", but as a leading brand in the digital industry, Xiaomi understands traffic. With Lei Jun’s frequent appearance on social media, since he announced his entry into the automobile industry in 2021, almost every node of Xiaomi Automobile will attract netizens to watch whether it is production qualification or design drawings, whether it is the price of new cars or the arrival of new cars. It can be called the "traffic star" of the automobile industry.

Especially around the pricing of the first model, Xiaomi SU7, people are even more heartbroken, and various rumors are constantly emerging in the workshop, but they are all officially rumored by Xiaomi. Lei Jun even made a public statement: "The price of Xiaomi SU7 will not be 99,000, 149,000 or 199,000." He also said that "the pricing of Xiaomi SU7 is indeed a bit expensive, but it will make sense."

It seems that in order to give a shot in the arm for the higher-than-expected pricing, Lei Jun sent a message to Weibo on March 20th: "The standard version of Xiaomi SU7 is far more configured than Model 3, with solid materials and high procurement cost at the initial stage of product launch. There is indeed some pressure on pricing, I hope everyone understands. "

However, for Xiaomi SU7, its official pricing is really not easy. It is necessary to consider both its own cost and the satisfaction of rice noodles, as well as the challenge of competing products. Before the listing of Xiaomi SU7, the price war in the domestic auto market, especially in new energy vehicles, has been prolonged. Not only BYD, Tesla, Ideality and other new energy vehicle companies are involved, but also traditional joint venture vehicle companies such as Beijing Hyundai, Buick and FAW-Volkswagen’s oil vehicles and trams have frequently defended their "territory" through price adjustment. Among them, Tesla China promoted the new version of Model 3 Huan and Model Y through price reduction, subsidies and limited-time concessions for four times in a short period of three months.

In this context, it is undoubtedly a considerable challenge for Xiaomi SU7 to make its price meet the requirements of "both ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

On the evening of the 28th, as the price was announced, netizens quarreled again. Some people think that "this price can kill all sides", some people think that "this price is ok", and some people call Lei Jun, "Why not just start with 199,900 yuan?"

I don’t know what you think?

Young people’s first Porsche? Have been involved in appearance disputes.

In addition to pricing, Xiaomi SU7 triggered a hot discussion among netizens about its design.

Since the shape of Xiaomi SU7 was exposed, this car has been controversial. Although Xiaomi officially claimed that its design was inspired by "water droplets in zero gravity blown by the wind", the headlights were designed in the shape of water droplets, and the taillights were inspired by Saturn’s halo, but the appearance was very similar to that of Porsche Taycan, which was dubbed by netizens as "time-keeping meter".

What’s more, a Porsche Paramera owner in Guangxi "exploded" his car into a Xiaomi SU7, which caused onlookers and heated discussions among netizens.

However, regardless of whether Xiaomi borrowed Porsche’s design or not, the face value of Xiaomi SU7 is really attractive: the low-lying front face, penetrating taillights, semi-hidden door handles, petal-shaped wheels, colored brake calipers, electric tail fins … all of them step on the aesthetic line of young people.

Specific to the product level, Xiaomi SU7 has a length, width and height of 4,997 * 1,963 * 1,440 (1,455) mm and a wheelbase of 3,000 mm, and is positioned in a medium and large-sized pure electric car. The car is equipped with a 16.1-inch 3K central control panel, in addition to a 56-inch HUD head-up display and a 7.1-inch rollover instrument panel. The operating system of the locomotive adopts the surging OS operating system, which matches the Qualcomm Snapdragon 8295 cockpit chip.

In the car, Xiaomi SU7 adopts many humanized designs, such as two umbrella storage slots under the front door panel storage compartment and the rear seat, which are convenient for drivers and passengers to store umbrellas in rainy days; An ecological expansion interface is set on the instrument panel, which is convenient for inserting the mobile phone bracket; Super-large canopy glass is treated with double-layer silver plating, which effectively isolates ultraviolet rays and infrared rays (ultraviolet rays isolate 99.9% and infrared rays isolate 99.1%), avoiding the exposure experience brought by glass canopy to drivers and passengers in summer …

In terms of power, different versions of Xiaomi SU7 provide different batteries, of which the standard version uses a rear-drive 220KW motor and a 73.6KWh Ferrous lithium phosphate blade battery, and the pure battery life is 700 kilometers under CLTC working conditions; Pro version adopts rear-drive 220KW motor and 94.3kWh Ningde Shenxing iron-lithium battery, with pure battery life of 830 kilometers under CLTC working condition; Max version is equipped with four-wheel drive 495KW motor and 101kWh ternary lithium battery, and its pure battery life is 800 kilometers under CLTC working condition.

It is not easy for Xiaomi SU7 to be surrounded by "heroes".

As a high-heat model, Xiaomi SU7 has earned enough attention recently. Since March 25th, Xiaomi SU7 has started offline static car viewing in 59 stores in 29 cities across the country. It is said that all the stores are full of people, and many rice noodles are also eager to try, indicating that they will book cars as soon as the price is right.

However, it remains to be seen whether consumers will buy this "the best-looking, best-driving and most intelligent car within 500,000" in Lei Jun’s eyes. At least in many aspects, Xiaomi SU7 did not completely surpass competing products as advertised.

At present, in the range of 200,000-350,000 yuan, pure electric cars with both performance control and intelligence mainly include Tesla Model 3, Kykrypton 001, Weilai ET5 and Tucki P7. Take the new Krypton 001, which was just launched a month ago, as an example. The whole system comes standard with 800V overcharge and lidar, while the low-profile model of Xiaomi SU7 adopts 400V architecture. The Krypton 001 WE version is equipped with a 140-degree battery, and its pure battery life exceeds 1000 kilometers. In order to surpass other opponents equipped with 100-degree batteries, Xiaomi SU7 MAX version is deliberately equipped with a 101kWh battery, with a pure battery life of 800 kilometers. The Qualcomm Snapdragon 8295 cockpit chip carried by Xiaomi SU7 has also been used in models such as Extreme Krypton 007, Extreme Yue 01, Galaxy E8 and Zero Run C10, especially the price of Geely Galaxy E8 started at 175,800 yuan.

Xiaomi SU7 claims that acceleration, steering, suspension height, suspension damping, front and rear drive distribution and kinetic energy recovery can all be adjusted, and it can be combined into as many as 1.68 billion driving modes. However, for users, too many choices are more gimmicky than practical significance. How many people really need so many driving modes? In the words of the insiders, I feel that Xiaomi is racking his brains to fight for the "first".

In addition, Xiaomi SU7 claims to be equipped with intelligent assisted driving as standard in all departments, including high-speed pilotage that can be started all over the country. However, the urban pilotage assistance (city NOA) will not be opened nationwide until August this year. Compared with Huawei, Tucki and Jiyue, which have already opened the city NOA, Xiaomi SU7 has no advantage.

In fact, many consumers are full of expectations for Xiaomi SU7 because of Lei Jun’s "full ecology of people, cars and homes". The so-called "the whole ecology of people, cars and homes", Xiaomi’s official statement is that it can link all Xiaomi intelligent terminals together, with no sense of interconnection and synergy. However, according to Lei Jun’s introduction at the press conference, the so-called millet equipment collaboration is only that all kinds of millet smart terminals at home can be displayed on cars and mobile phones, and there is not much practical significance. As for how to form an ecological circle and how to develop in the future, Lei Jun did not introduce it.

Many car buyers have previously revealed that they are optimistic about Xiaomi SU7. On the one hand, they are attracted by the product strength of Xiaomi SU7, but more importantly, they expect Xiaomi, the price killer in the field of digital products, to bring you surprise pricing, so they are all waiting to announce the price on the evening of 28th.

With the announcement of the price of millet SU7, rice noodles seem to be quite satisfied. According to the official Weibo of Xiaomi Automobile, this new car broke through 10,000 in 4 minutes, 20,000 in 7 minutes, and 50,000 in 27 minutes. The limited edition of 5,000 founding models was sold out early.

Wen | Xiao Gu Dong

The blessing of science and technology and the upgrading of world outlook are the first impressions of Reading Entertainment Jun on the variety market in the first half of the year. From Acceleration of All Staff, which focuses on the overlapping of the real world and the meta-universe, to Escape from the Chamber of Secrets 5, which focuses on infinite flow’s concept, and then to Beautiful Battle, which has a specific theme world and plot in each issue, variety shows not only have a full opening way of film and television, but also have a close integration with the popular elements of the entertainment industry, which meets the content needs of vertical audiences and continuously refreshes the public’s cognition of variety shows.

The contents of the variety show as a whole are basic, and the contents that are popular and normalized are still new. By the middle of the year, the variety market has made remarkable achievements. According to the data of Lighthouse Professional Edition, in the first half of the year, the king of variety shows all over the fields of music, reasoning, outdoor, love observation and rap, and each track has distinctive masterpieces to accurately meet the needs of all categories of enthusiasts.

Of course, in addition to these programs, there are two programs with distinct identities. The first is "Planting the Land", which is the first in the industry, whether it is the theme idea or the derivative of the production chain. The second is "Infinite Beyond Class", which can be said to be a ride on the social platform. According to the data of Lighthouse Professional Edition, in the list of public opinion popularity in the first half of the variety show, Infinite Beyond Class is located in TOP1 in January and March, and it is the only new variety show, which has great advantages in public opinion popularity.

Data is a great reference for insight into the trend of variety industry, and it is also closely related to the basic disc of the program. Looking back at the variety market in the first half of the year, the four categories of all-female variety, social variety, outdoor variety and music variety have become popular tracks, but their profiles and characteristics are different, and the signals released during them have sounded the outpost for the second half of the variety.

Variety shows from love women’s perspective have always been in the content market, from the life experience show "Here We Come" to the couples’ emotional healing program "The Romantic Journey of the Wife", from the innovative variety situation show "Sister Club" focusing on women’s topics to the martial arts school management experience reality show "Sister’s Martial Arts School", exploring the content boundaries with different themes.

Judging from this year’s variety shows, love women Variety is advancing to the dimension of all-female variety, bringing more fashionable female topics and new female values into public view, and promoting the awakening of female consciousness and the iteration of female values.

The first is the program elements that are integrated into the trend. Under the background of hot reasoning and great concern in the workplace, Mango TV launched the Women’s Reasoning Society, which integrates all-female elements, reasoning, workplace and other popular elements. Stephy, Yuqi Zhang, Li Yitong, Li Xueqin, Tian Xiwei and Zhang Yifan formed the "Good Reasoning Society", which jointly solved many cases, such as rescuing San Ban Island, three consecutive crimes, an amazing and fatal layoff, and showed women’s case reasoning in a panoramic way.

The second is to dismantle women’s issues with outdoor challenges. Iqiyi launched the outdoor game reality show "Beautiful Battle", which was composed of Guan Le, Zoey, Wang Meng, YCY and Yuqi Zhang, challenging the "troubled beast" transformed from the troubles of contemporary young people, releasing unlimited female strength in the multiple challenges of physical strength and intelligence, and breaking all kinds of prejudices and shackles against women in society.

The third is to export women’s values by talking. The talk show "Let’s Talk" with Fu Seoul, Yang Li, Yi Lijing and Yang Tianzhen as guests was inspired by the jokes of the guests during the live broadcast, and a series of topics were exported from the perspective of mature women, providing viewers with new perspectives and new thoughts. Therefore, the program is self-positioned as "electronic bird’s nest", which can not only fill the leisure time of users with fun, but also provide them with new ideas.

Not only is the domestic development in full swing, but the all-female variety show is also constantly refreshing its opening mode overseas. The all-female survival competitive variety "The Call of the Siren: The Battle of the Fire Island", which scored as high as 9.6 points on Douban, is a typical example. Compared with the domestic all-female variety show, the style of The Call of the Sea Demon: The Island of Fire is more hardcore. Twenty-four female contestants from six occupations, including firefighters, policemen, soldiers, guards, athletes and stuntmen, competed for a seven-day survival competition of "the law of the jungle" in an uninhabited island of 30,000 square meters, and collided with the most real human nature in the extreme competition system.

Social variety is a new concept that has emerged in recent years, either conducting social experiments around the assumed social ecology or presenting fun based on the real original relationship, all of which are related to the world view set by the program, providing rich scenes and fulcrums for the presentation of social behavior.

The experiment of social life continues. Following the Beijing story and the seaside story, the life social observation reality show "Fifty Kilometers of Peach Blossom House" launched by Tencent Video ushered in a Shan Ye story with the theme of "going to the mountains and going inward", which continued the previous program mode and created a new series of famous scenes-from Ren Min and Tang Jingmei’s disagreement due to poor communication, to Eric Wang and Dylan waiting for the sunrise in the exile cabin, or Zoey.

Friends’ relationship variety shows set off a craze. In addition to the annual variety Mao Xuewang, which revolves around the original friendship, Tencent Video, Youku and Mango TV have recently launched the urban food exploration variety "Friends invite you to dinner", the variety focusing on acquaintances’ socialization "Weekend is a good friend" and "Happy Adults" respectively. The commonness of these three programs is to create around friends, or to integrate food elements, or to take friends’ weekend life as the theme, or to find the secret of "happy life" for contemporary young people, so as to show the state of getting along with friends of different ages and intimate levels and inject richer connotations into friendship.

The combination of social activities and outdoor activities has become a new trend. Before that, Jiangsu Satellite TV started the social reality show "Wild Fun" following the "outing". The star guests accepted the entrustment and turned into an activity planning team to formulate a theme carnival full of wild fun every week, which not only enriched the youth’s life, but also innovated and upgraded ecological landmarks to help rural revitalization. Later, there was the "trend sports version of deformation" created by iQiyi, "Let’s go! Fun Wild Bar, with OG in the circle leading novice artists to participate in outdoor sports as the gameplay, shows the attitudes and cultures of life in different sports circles, at the same time, enhances the social concept, integrates nature, and experiences different lives by going out of the city and integrating into nature.

Focusing on the social relationship between people, the differences present the social reality in a specific theme field. Such programs continue to innovate the opening way of social variety, which not only brings new content experience to the audience, but also allows the audience to understand the social stories of stars, expand their personal cognition of socialization, and then feed back their inner growth.

Outdoor and music have always been the content chassis of the variety industry. But this year, it is obvious that these two kinds of programs are new, but they can’t feel the popularity and out of the circle of the programs, and it is difficult to return to the past highlights.

With the liberalization of the big environment, more and more variety shows are going outdoors. Although the series of outdoor comprehensive N-generation programs such as Run, Extreme Challenge and Travel Notes around Youth have a mediocre reputation, they are always in an advantageous position on the major lists. On the one hand, the "pre-explosive IP" headed by "All Staff Acceleration" has returned strongly, and on the other hand, the travel synthesis represented by "Travel Jumping into Geography Book" has continued the classic gameplay in the past, or integrated into the youth trend culture such as camping, traveling and socializing, which makes the track more and more voluminous in the vertical subdivision of the program.

On the other hand, on the music track, from the program innovation to the content mode, the sense of relaxation overflowed the screen. Looking back at the variety market in the first half of this year, in addition to "Sound Endless Treasure Island Season", "Time Concert 2", "I want to sing with you 4" and "God-given Voice 4", music variety is still looking for innovative ways.

Or subdivide from music category and source, such as "Our Folk Songs 2022" and "Beautiful Songs of Drama", or innovate music collection, "Go dazzle! Music school went to different cities to collect music and find creative inspiration; Or looking for a music stage, emphasizing the healing power of music, Decibel is on the run, and musician LiveHouse’s business reality show, Music Warehouse No.17, the commonality of this series of programs lies in the low proportion of homogeneity in genre, and weakening the sense of competition and suspense in mode, highlighting the purity of music with more relaxed rules, and awakening the public’s perception and love for music with more tentacles.

However, the summer file has arrived, with Tencent’s videos "Youth Travel", "Stage 2023" and iQiyi’s "Summer of the Band 3" and "Struggle! It remains to be seen whether the emergence of programs such as Freshman Class One and bilibili’s New Girl 2023 can break the development situation of the sound synthesis Buddhism system and bring more content explosion points.

From the upsurge of all-female variety shows to the rise of social variety shows, from the involution of outdoor variety shows to the relaxation of music variety shows, behind the speed change of variety shows, it is a macro adjustment that conforms to the laws of the content market, which not only brings users a differentiated sense of content, but also brings new content trends to the variety industry. Looking at the moment, it is at the beginning of the summer file, and major platforms are also adding strength to the variety plate, which will help the variety show in the second half of the year to start the game.

* Original article, please indicate the source when reprinting.

　　Reading tips

　　The variety show that never lacks topic attention makes people feel that this spring is like "the sun is waning." The law of industry development is superimposed on external factors, so that the era of "a phenomenal variety show can be produced with money" is gone forever, and the market is cold and chilly. The insiders believe that this is the inevitable pain of the industry during the transition period, and content innovation and model innovation are the inherent requirements for the healthy development of variety shows.

　　In the past, no one would have thought that variety shows that created topics attracted people’s attention because they had no topics.

　　Two days ago, this happened. Wang Hailin Fa Weibo, a screenwriter, said that the "fine variety" of the long video platform has been dying. He also disclosed that this year Tencent’s head variety "Half-cooked Lovers" did not get brand sponsorship until it was broadcast.

　　These days, Wang Hailin’s Weibo, together with several variety shows broadcast by Loneliness this spring, has triggered discussions in the industry.

　　The market is cold

　　Why can Weibo in Wang Hailin resonate so widely in the industry? The answer is the coldness of the variety market in the first quarter of this year.

　　According to Yunhe data, in the first quarter, only the second season of Hahahaha, the half-baked lover, the detective and the annual comedy contest had an effective broadcast volume of over 100 million, which was 5 fewer than the same period in 2021, and the overall broadcast volume decreased by 33% year-on-year.

　　As far as a single program is concerned, Half-cooked Lover has gained more than 1 billion broadcasts on the whole network. As a contrast, in 2020, Sister who braved the wind and waves had more than 5.1 billion broadcasts that year.

　　Compared with this data, what makes the industry feel the chill more intuitively is the difficulty of attracting investment and the difficulty of finding "golden owners". As the head love variety of Tencent’s video, Half-cooked Lovers has its own theme and production, and it is the most discussed variety in the first quarter with the longest popularity. However, it is such a variety show that has been in a state of "naked broadcasting" and has not received brand sponsorship. The second season of another billion-dollar variety "Hahahahaha" did not have a title, but only received sporadic sponsorship.

　　This is in stark contrast to when the market is booming. 2017 is considered to be a year of "super network synthesis" era, and the number of network synthesis programs with more than 100 million hits began to catch up with TV copyright variety shows. At that time, iQiyi created Hip-hop in China, which quickly became the "toon" of advertisers. By the second quarter, the investment amount exceeded 1 billion yuan. The data shows that from 2017 to 2019, the scale of China’s network variety market has always maintained a growth rate of more than 20%, and more than 90% of the income of the network comprehensive comes from advertising investment.

　　Turning point Since 2019, the data released by the third-party advertising data platform Digi Insight shows that from 2019 to 2021, the number of variety shows with implants in the domestic variety market has declined year after year, from 635 to 513. Since the beginning of this year, the number of variety cooperation projects in various industries has decreased across the board.

　　"Gone are the days when money was spent on a phenomenal network synthesis." Wang Hailin said.

　　Wind direction change

　　The market chill felt by professionals is an intuitive feeling that "variety shows are getting worse and worse" for the general audience. "Compared with the scores of more than 8 points in the past, it is not bad to find a variety show with a passing score." Li Ran, who has experienced the crazy era of network integration, said with emotion, "I don’t know if it’s the audience ‘ Well-informed ’ However, the quality of variety content has declined. "

　　Compared with the improvement of the audience’s aesthetic needs, the low quality of program production has been discussed for many years. However, factors such as the "wind direction change" of the industry development law, the impact of epidemic situation and policy changes have attracted more and more attention.

　　Last year, "National Variety" and "Happy Camp" stopped broadcasting after 24 years. This triggered a discussion on the life cycle of variety shows. Generally, domestic variety shows will be exhausted in four or five years. Even in foreign markets with highly developed entertainment industries, it is difficult to maintain the novelty of variety shows for more than 10 years.

　　At the same time, the long-standing tendency of excessive entertainment and commercialization of variety shows has not only been criticized by the audience, but also further strengthened supervision. Last September, the "Clear Action" launched by the State Administration of Radio, Film and Television was a continuation of a series of regulatory measures, demanding that idol-cultivating programs should not be broadcast, resolutely resisting the "rice circle" culture and opposing the flow-only theory. This also made the "draft" variety show of big traffic households disappear this year.

　　On the one hand, the variety carrier naturally changes from TV to network. On the other hand, the audience’s age has changed from long to young, and the aesthetic cycle of the screen has changed round after round, and the traditional variety show mode is being brutally eliminated. With the development of the Internet, the "micro-variety" backed by short videos seems to be gradually accepted by more viewers than the "long variety" that takes several hours: on the short video platform, topics related to micro-variety can easily gain tens of billions of hits.

　　How to innovate

　　How does variety develop healthily? Pessimists believe that "confusion is long-term", while optimists see that domestic variety shows are undergoing various intense and subtle changes, which may cultivate a healthier future.

　　The consensus of the industry is that the variety show now tries to meet the diverse and changeable needs of users with the rational allocation of limited resources, and the way to achieve it is innovation.

　　In the second half of last year, a survey that accounted for more than 80% of the post-80s and post-90s showed that more than 90% of the respondents expected more quality products in domestic variety shows. As for the characteristics of a fine variety show, 65.5% of the respondents think that it is continuous innovation, high program quality and distinctive features, and 64.2% of the respondents think that it is to stick to the bottom line and promote positive values.

　　"Innovation" is not only content innovation, but also model innovation. Based on the concept of Internet community, at present, the community model of variety shows has attracted a lot of attention. In bilibili, where young people gather, variety shows such as Rap New Generation and Dance Millennium are considered as the embodiment of this model. Some people also summarize this model as: through the community to understand users’ aesthetic taste, effectively guide content creation, through the advantages of platform content fermentation, and with the help of stable user habits such as spontaneous communication and second-generation play, promote the spread of works and achieve continuous communication. In Tik Tok, Aauto Quicker and bilibili, the development of this model is worthy of attention.

　　Wang Hailin believes: "Creating high-quality content, including high-end demand and layered creation of popular tastes, may be the next direction. How to make entertainment and commercialization play a role under the current management mechanism is also an unavoidable problem in front of the platform."

　　Zhao Hao, a variety director, believes that the crisis facing the whole variety industry also means opportunities. "The era of mud and sand and mixed content is slowly passing, and the audience is verifying the sustainable development of good content. Good money will eventually expel bad money, eliminate inferior variety and retain high-quality content. This is an inevitable process." He believes that the dilemma faced by the current network variety show is precisely the pain that the industry must go through during the transition period.

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