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As an ashes powder who has been in the village for 14 years, I once thought that cloud music is the most conscientious, compelling and sincere software in mobile phones, and there may not be one.

Earlier, I used QQ music all the time. Because the recommendation function rarely introduced my favorite songs, I simply downloaded and experienced all kinds of mainstream and non-mainstream music software, so I found Netease Cloud Music, which was still very small at that time. After several uses, I was conquered by its powerful recommendation algorithm. Since then, everything else has been done.

This article mainly wants to talk about the reasons why Netease Cloud Music, which has always had a good reputation, was badly evaluated in the recent version 5.0.

Netease Cloud Music’s ranking in the Apple App Store and music category has been steadily improving in recent years. In the first half of 2017, it topped the music list several times, and it remained at the top of the music category for nearly a month around July. Perhaps due to copyright reasons, it declined slightly and remained stable in the third place. In February of 18, the news that Netease shared the copyright with QQ Music and obtained the full copyright of Huayan Music seems to let us see the hope that Netease Cloud Music will reach the top again.

However, on March 9th, the major update of version 5.0 received perhaps the worst feedback in the history of cloud music. Before writing this article, I talked to my roommates about the latest update, but they didn’t seem to feel anything. In order to avoid the embarrassment that only I thought this update was bad, I specially looked up the data on the Internet.

We can judge whether this update is bad or not from the following two aspects.

It can be seen that both the overall ranking and the application ranking have shown an obvious downward trend within one or two days after the release of the new version on March 9.

In the music ranking, it only dropped from the third place to the fourth place, with a small decline, indicating that the lost users have all moved to several platforms in front of the leaderboard.

It can also be seen from the rise in the overall ranking of QQ music and cool dog music after March 9.

As can be seen from the figure below, after the release of the new version on March 9, the one-star rating increased sharply.

The same is true for user comments. Although positive comments are also on the rise, the sudden outbreak of negative comments is more obvious.

In addition, on the Zhihu, some people specifically asked questions about version 5.0. The number of followers of this question was close to 900, and the number of views exceeded 80W. Most of the high-vote answers were negative comments, and many of them were teaching you how to return the old version.

According to the above data, we can confirm that the 5.0 version of Netease Cloud Music is really a bad update for quite a few users. This update has brought a great negative impact on the reputation and market share of cloud music. According to Yuncun’s comments, Zhihu’s answers and Penguin’s wind news data, this time, the spitting point is basically in the video function. Since the "disaster" is caused by video, let’s take a look at the growth history of Netease Cloud Music Video function.

From the version record information, we can find that the video function has undergone four major changes since its birth.

Netease Cloud Music first supported the video function in version 4.0.0, and short videos appeared in a very low-key way. It only appears in friends’ dynamics. Users can only see videos sent by others or themselves in friends’ dynamics. For some people who don’t watch dynamics often, they won’t even find this function online. Until version 4.2.0, the video function has not changed much in the past six months, which is also the stage of accumulating the initial content, paving the way for the further exposure of the video function.

After half a year’s accumulation, the initial video resources should be ready, so in version 4.2.0, the video function no longer has no sense of existence as before, but escapes from the shackles of friends and has its own independent page on the home page. And the location is next to the music page, and you can reach it by swiping right once after entering the home page.

From the time when the 4.2.0 video had its own separate page to the time before the 5.0.0 version, the video page itself didn’t change except adding the functions of video classification and video search. It can be seen that Netease Cloud Music was very cautious in adjusting the video before, and there was no radical performance on the page, and the transition between each version was smooth.

In version 5.0.0, the page has changed obviously. First of all, the "My" page is no longer in its original position, but is replaced by "Video". After that, "Video" is no longer a separate page, and there are 7 sub-pages below it, which correspond to different video categories.

(4.3.5 Interface VS 5.0.0 Interface)

Let’s analyze why version 5.0 will detonate users’ emotions and become a topic that everyone spits.

It’s just six months since the video appeared as an independent page in version 4.2.0, and it’s long enough to be familiar with a function in version 5.0. Why is there a sudden outbreak of bad reviews?

The following picture shows the App Store evaluation of Netease Cloud Music from September 1, 2017 to March 17, 2018. The sudden increase in bad reviews has occurred three times. The second time, because the exclusive interview with Joker Xue was launched, people were dissatisfied, so they came to give a bad review. This bad review event has nothing to do with the software itself and can be ignored.

The other two times are related to video. The first time was September 7th and 8th, which happened to be the release date of version 4.2.0. The video page was launched for the first time, and most of the negative comments expressed dissatisfaction with the appearance of the video page. However, because the video page at that time was still conservative and did not have much impact on the user experience, the matter passed quickly and the evaluation returned to normal after the 8 th.

We can get two pieces of information from this incident. First, Netease Cloud Music won the reputation of users by relying on good user experience.Music softwareTherefore, when the video function was introduced into cloud music, there were indeed some users who were no longer purely dissatisfied with cloud music. However, the second point is that at this time, because the video function is relatively low-key, there is not much influence on the user experience, so there are not many dissatisfied users and there is not much influence. In other words,Before version 5.0, the video function of Netease Cloud Music was acceptable to users.

The appearance of the third large-scale bad review is the time point of this 5.0 launch. Obviously, this bad review is the most serious, with a high peak. On March 10th, the ratio of negative reviews to positive reviews was 85:166, which lasted for six days. These two points indicate that the scope and depth of this change are great.

If we compare the structural diagrams of the versions before and after 5.0, we can intuitively see what changes have taken place. Previously, "My Music" was at the same level as the homepage "Discover Music", while "Video" was a sub-page of "Discover Music". By version 5.0.0, the positions of the two pages "Video" and "My Music" were completely reversed. The original position of the first-level menu "My Music" was changed to "Video", and there were seven sub-pages of different categories under "Video". The status of video has been greatly improved, and there is even a feeling that it exceeds the importance of music function.

In order to improve the exposure rate.

The process of video appearing in the state of friends from the very beginning, to having an independent secondary page, and then to having an independent primary page shows that the cloud music team attaches importance to video. And upgrading it from a secondary page to a primary page is to increase its exposure to users and increase traffic. However, this step may be too big.

The location of the "My Music" page has not changed almost before the 5.0 version, and this page contains important and core functions such as my music and my collection of songs. Users will stay on this page for quite a while, and they have also developed the habit of swiping right into "My Music" once after entering the homepage to listen to the songs collected or downloaded before.

And choosing to swap "video" and "my music" is precisely to take advantage of this habit of users. Habits are not formed in a day, so they can’t be changed in a short time, so almost all users will make the mistake of trying to find "My Music" several times and habitually sliding into the video page. In this way, many users who can’t use the video function before have to "force" close contact with the video function several times. Since these "new users" have contacted, there will always be a certain proportion of people who like this function and stay.

After the first slide from the home page to the video page, you have to go back through seven sub-pages of the video. Although you can directly return to the home page by sliding to the right along the edge of the screen, many people will not find this in the first place. Seeing more video covers will increase the probability of finding favorite videos, so this design of the sub-page once again helps users who want to go to stay on the "video" page for a few more seconds.

However, it is precisely because the user’s habits are used that this bad review event broke out. Some people will ask, isn’t it just a habit of entering the wrong page, and it’s ok to spend two more seconds back? Why does it seem that there is nothing serious, but it causes users to be so dissatisfied?

Perhaps the answer to this question can be found from the psychological point of view. As I just said, basically after changing the new version, everyone will make several mistakes in entering the wrong page. Everyone makes mistakes. If a mistake is made only once, everyone can accept it. However, if the same mistake is made twice, three times and four times, people will feel stupid subconsciously. Because the user’s own habits caused him to make a mistake, we can really say that this mistake was caused by the user’s stupidity.

But,Nobody wants to admit that he is stupid.So when you make users feel stupid, users will definitely pass the reason on to you."It’s not because I’m stupid, but because you’re bad. You deliberately moved the page and made me make a mistake."So, the culprit is of course you-Netease Cloud Music 5.0. In this way, users who are critical and can’t accept their stupidity will naturally vent their dissatisfaction after making several mistakes.

As mentioned earlier, users can basically accept the existence of the "video" function before, and combined with the above analysis, we can think that the outbreak of this bad review is ultimately due toRadically adjusted the position of the video pageNot the "video" function itself (after all, many users still like this function).

Perhaps we can make further analysis that is not necessarily reliable here. Although there are many bad reviews on various platforms, it is still a relatively small part compared with the current user scale of Netease Cloud Music. What kind of people may this part be?

A person who is critical and can’t accept his stupidity.

Picky people are often well-informed, while people who can’t accept their stupidity are generally smarter. Naturally, a smart person can’t accept his stupidity. So to paint a portrait of users who have bad reviews, maybe,perhapsHere’s the thing: 22 to 30 years old, highly educated, more than 68% male, with high IQ and EQ, mostly living in first-tier cities, having traveled to more than three cities, maybe college students with more ideas, maybe Cheng Xuyuan or other types of brainworkers, and of course, more likely, product managers of different ages (only they have many things:)).

Since the cause is the position change of the video page, let’s go back to the problem itself.

Why did the version number jump directly from 4.3.5 to 5.0.0, and why did the priority of video pages suddenly increase so much?

From the launch of the video function a year ago to the subsequent function upgrades, it can be seen that the video was originally a part of the development plan of cloud music. However, the explosion of video software such as watermelon video caused by the wave of live answering questions in January of 18, and the recent great improvement of Tik Tok’s reputation and popularity undoubtedly brought great pressure to Netease Cloud Music video. The cake was split up too late, and it was carefully reserved for one year. Cloud Music certainly did not want to see such a thing, which led to this situation.

So the video is definitely to be pushed, but now it seems that it is not a correct choice to directly switch the positions of the "Video" and "My Music" pages. Is there a compromise that can improve the exposure of "video" pages without seriously affecting the user experience?

There may be two ideas:

Since users don’t like the design of exchanging video and my music pages, I will restore the status and position of my music. As a first-class page, video has two choices, either setting the first-class page to four and keeping the status of "video", but moving it to the right side of the home page before "friends". As shown below:

Or you still only need three first-class pages, but move the "Friends" page to "Discover Music" as a sub-page. As shown below:

However, in view of the fact that cloud music’s comments, song lists and other functions are also strengthening social attributes, and the "friends" page is of great importance in social functions, the former method may be slightly better.

Since both the "Video" and "My Music" pages have been changed, making another big change may lead to vomit, so it is better to make some changes on the basis of the current page to ease the mood of the masses. In addition to accidentally clicking on the video page, another reason why users are angry is that they have to slide after clicking on the video for the first time.seven timesIn order to return to the home page (many people will not think of or find the design that you can directly return to the home page by swiping along the screen once).

Therefore, we can also change this feature. Among the seven sub-pages of Video, the "Recommendation" page is located at the far left as the first page, which is the direct reason for sliding back to "Discover Music" for seven times. It is better to put the "Recommendation" page at the far right of Video and still use it as the first page of Video, so that even if the user accidentally slides to the "Video" page, the same can be used. The left and right pictures below show the effects before and after the change according to this idea.

(left: before the change; Right: After the change)

In this way, after entering the home page, swipe right once to enter the Recommended home page of the Video page. If you want to watch videos of other categories, just continue to swipe right. If you don’t want to, swipe left once to return to the home page.

Finally, although I have used the 4.1.3 version without video, as an ashes powder, since Netease Cloud Music can’t stop from moving from a niche software to the public, I still hope that the road behind her will get smoother and smoother. I believe that the strong and smart cloud music team will definitely solve this incident.

Above all, all the analysis and improvement ideas are immature ideas of a 1-year-old product manager. Welcome seniors and Daniel from all walks of life to shoot bricks. Please give me more advice and thank you ~

Source: Seven Wheat Data, Penguin Wind News.

Author: JVever, WeChat WeChat official account "A photographer without ABS is not a good product manager (ID: Hituheart)"

This article was originally published by @JVever. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from the network.

Notice of the State Medical Insurance Bureau on carrying out special treatment of dental implant medical service charges and consumables prices

Medical insurance [2022] No.27

All provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps Medical Security Bureau:

In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, ensure the people to obtain high-quality, efficient and affordable dental restoration services, meet the people’s yearning for a better life, and promote the healthy and orderly development of the dental implant industry, according to the nine ministries and commissions jointly issued "In 2022, the main points of correcting unhealthy trends in the field of medicine purchase and sale and medical services were required, and the special treatment of dental implant prices covering public and private medical institutions was carried out. The relevant work requirements are hereby notified as follows:

First, standardize the charging methods of dental implant medical services and consumables

(A) the orderly promotion of dental implant medical services"Separation of technology and consumption".Public medical institutions provide dental implant medical services, mainly byThe charging method of "service items+special consumables" is priced separately. That is, the implant implantation fee is priced separately from the system price of implant consumables; The crown placement fee is priced separately from the price of the crown product; The cost of bone grafting operation is priced separately from the price of bone powder and periosteum. For the current situation that consumables are charged in the medical service price item, when "separation of technology and consumption" is implemented, the item price should be lowered simultaneously by deducting the average online purchase price of related consumables.

(2) Improve the price formation mechanism of dental implant crowns.Sichuan Medical Insurance Bureau organized bidding for clinical mainstream all-ceramic crowns in the province, and hung the net according to the sunshine transparent price formed by competition, and other materials were hung with reference to the price of all-ceramic crowns. The National Health Insurance Bureau guides other provinces to implement price linkage. Public medical institutions choose independently according to clinical needs, according to the price of hanging nets."Zero difference rate" sales. The price of dental crowns produced by a third-party factory includes the cost of returning to the factory for adjustment during the planting process, and no additional fees may be charged to patients. If the public medical institutions process and manufacture dental implant crowns by themselves, the price formation mechanism of "productization" shall be adopted. Based on the material cost and processing service, the medical institutions shall independently determine the price and hang the net according to an appropriate cost recovery rate, and keep the price comparison relationship with the competitive hanging net crown in a reasonable range. The specific operations of making dental implant crowns, such as over-mold finishing, scanning design, printing and cutting, sintering and glazing, and color change, will not be included in the price of dental implant crowns as cost elements.

(3) Standardize and integrate oral implant price items.according toThe basic principle of "output-oriented" is to integrate the medical service price items involved in dental implantation. Among them, the design, preparation and operation of the first-stage implantation operation (implant implantation) and the second-stage operation (placing the healing abutment) are merged into the implant implantation project; Dental crown placement services, including impression preparation, recording and transfer of jaw position relationship, installation of abutment and dental crown, debugging and modification, etc., are merged into dental crown placement projects of implants; Independent medical service price items are set for services such as bone grafting surgery, soft tissue repair, implant repair and removal. For complex implant operations such as total dental arch restoration and craniofacial implantation, differences can be reflected in the price items of medical services. In order to ensure the accuracy of missing teeth restoration, medical institutions use various inspection methods such as medical imaging, digital technology and artificial intelligence to construct virtual 3D models, make lesion models or surgical guide plates, and set up corresponding medical service price items according to service output. The specific guidelines for the establishment of the price project of dental implant medical services shall be issued separately by the State Medical Insurance Bureau. The provincial medical security departments should issue a document to standardize and integrate local price items before the end of November 2022.

Two, strengthen the price control of medical services such as dental implants.

(4) Do a good job in price control around the whole process of dental implant.Medical security departments at all levels should focus on the medical service price of a single conventional dental implant, in accordance with theThe medical service price of "check-up+implant placement+crown placement" shall be adjusted as a whole (see the annex for details). At present, the whole process of planting is completed in the third-level public medical institutions, and the overall medical service price is generally higher than 4,500 yuan per pill. Targeted measures should be taken to introduce it into a new range where the overall price does not exceed 4,500 yuan per pill, and the adjustment targets of public medical institutions below the third-level shall be reduced accordingly with reference to the local policy of graded pricing of medical services. Encourage qualified areas to further take measures such as negotiation, cost supervision and examination to reduce prices within the scope of control objectives, and further expand the control effect to benefit the masses. At present, the overall price of medical services has been generally lower than 4500 yuan per piece, and it is encouraged to maintain the current low price. Allow economically developed areas with high labor costs to relax the price control target of medical services according to local conditions, with the relaxation ratio not exceeding 20%; Encourage local medical institutions under certain circumstances such as high success rate of oral implant to explore the overall price control policy of oral implant medical services (see annex for details). The provincial medical security departments combined with the overall regulation requirements of medical service prices, as well as the results of centralized mining of implants and bidding for dental crowns, formulated and publicized the whole process price regulation targets (including implants, dental crowns and medical services) of dental implants in the region, and adopted targeted implementation measures.

(five) to strengthen the policy guidance for the price of oral medical services in public medical institutions.The cost of implant placement, crown placement and bone grafting surgery, which are strongly reflected by the masses and have a heavy burden, is mainly reduced. Among them, if the government-guided price of public medical institutions is significantly higher than the average price of private medical institutions in the region, it is necessary to adhere to the principle of public welfare, conduct special argumentation and focus on price reduction; If the independent pricing of public medical institutions varies greatly between hospitals, it is necessary to urge the medical institutions with the highest price order and significantly higher than the average level to take the initiative to adjust back, and give play to the reference and anchoring role of public medical institutions’ public welfare prices in the market. Projects with great technical difficulties and high risks, such as total dental arch restoration and implantation, craniofacial implantation and complex bone grafting, are allowed to open an appropriate gap with the price of conventional dental implant surgery. The price of medical services for other denture restoration methods such as fixed denture and removable denture remains relatively stable, and medical institutions are encouraged to give priority to providing patients with appropriate denture restoration services. For projects with technical services such as tooth extraction, periodontal scaling and tooth filling, the historical price is low, and the price can be appropriately increased. In areas where the oral implant project of public medical institutions is subject to government-guided price management, the provincial medical security departments shouldRe-formulate and announce the government guidance price before the end of December 2022. In areas where independent pricing is implemented, the medical security department shall, in accordance with the whole process of medical service price regulation and control objectives, organize all medical institutions to re-announce prices within one month after the local release and implementation of new price items, so as to make the price level match the hospital level, professional status and functional orientation, and regularly publish the average level of independent pricing of public medical institutions in the region.

(six) to strengthen the supervision and guidance of oral implant prices in private medical institutions.The prices of dental implants and other services in private medical institutions shall be regulated by the market, and the pricing shall follow the principles of fairness, legality, honesty and credibility, and the consistency of quality and price. Compared with public medical institutions in the region, reasonable prices shall be formulated in line with the laws of market competition and the expectations of the masses, and the prices shall be publicized in obvious areas voluntarily according to regulations, and the authenticity, timeliness and integrity of the publicity information shall be guaranteed. Private medical institutions should strictly regulate their own price behavior, and should not use false or misleading.Price means such as "subsidy" and "low price" induce fraudulent patients. For private medical institutions in the region with high reported rate of dental implants, high utilization rate of selected products, active commitment to accept the whole price process regulation, outstanding economic advantages of dental implant expenses and high evaluation ranking, medical security departments at all levels will display the price and expenses on the official website, provide guidance for patients to seek medical treatment, and publicly expose those with high prices who use "introduction fee" and "benefit fee" to buy and sell tourist drainage.

Third, carefully organize and carry out centralized procurement of dental implant consumables

(7) Establish an inter-provincial procurement alliance for dental implant consumables.An inter-provincial procurement alliance for dental implant consumables was established under the leadership of Sichuan Medical Insurance Bureau, and all provinces should participate. The centralized procurement of dental implant consumables adheres to the basic principle of integrating recruitment with procurement and linking quantity with price. According to the general idea of government organization, alliance procurement and platform operation, the complete implant system is taken as a unit (including implants, restoration abutments, covering screws, healing abutments, transfer rods, substitutes and other accessories), and the characteristics of production, supply and clinical use of dental implant consumables are fully considered to guide enterprises to compete fairly. The specific procurement plan is formulated and implemented by the Sichuan Provincial Medical Security Bureau in conjunction with the medical security departments of the allied provinces.

(eight) widely mobilize all kinds of medical institutions at all levels to participate.In principle, the number of medical institutions (including private ones) participating in this centralized mining in all areas should account for the proportion of medical institutions that carry out dental implant services.More than 40%, or the total demand submitted by the region accounted for more than 50% of the total actual use in the previous year. Medical security departments at all levels have widely mobilized medical institutions with dental implant services within their jurisdiction, organized all public medical institutions (including military medical institutions) to participate in the centralized procurement of dental implant consumables, and fully mobilized private medical institutions to take the initiative. The provincial medical security departments where the headquarters of the large dental medical service chain group is located should take the initiative and focus on coordinating the chain (holding and branch) medical institutions of the group to participate in the centralized procurement of implants and implement the successful results. It is necessary to explain the policy requirements, people’s expectations and social responsibilities of medical institutions to medical institutions, analyze the changing trend of industry pattern and patients’ medical treatment behavior after centralized procurement, emphasize relevant supporting and regulatory measures, and guide medical institutions to gain development opportunities in resonance with the national advocacy and people’s expectations. Doctors in public medical institutions practice more in private medical institutions, and as the person in charge or the backbone of the business, the public medical institutions should urge them to standardize their participation in centralized procurement. Please ask the medical institution to confirm in writing whether to participate or not to participate in this centralized procurement.

(nine) truthfully and accurately fill in the implant purchase demand.The provincial medical security departments respectively organized public and private medical institutions in the province to fill in the procurement requirements of dental implant consumables. The contents to be filled in include the actual purchase quantity, purchase demand and the number of dental chairs providing dental implant services in the last year. In principle, the reported demand shall not be lower than the actual purchase volume of the previous year, and at the same time, the factors of increasing demand for dental implants shall be considered prospectively, so as to ensure the accuracy and rationality of the reported demand, promote the better realization of price exchange by quantity, and facilitate the successful enterprises to ensure supply. Alliance areas can publicize the results of reporting by medical institutions in the region in an appropriate way, accept social supervision, and refuse to report the amount of dental implant services or the reporting rate is less than the actual use in the previous year.80% of public medical institutions implement differentiated price policies. Among them, in areas where government-guided price management is implemented for implant implantation and crown implantation, the actual fees of the above public medical institutions shall not exceed 80% of the government-guided price; In areas where independent pricing management is implemented, the actual charges of the above-mentioned public medical institutions shall not exceed 80% of the average level of independent pricing of public medical institutions in the region.

Four, the implementation of comprehensive management of oral implant fees

(ten) to explore the establishment of an abnormal price warning system for oral implants.The provincial medical security departments should establish an abnormal price warning system for dental implants on a city-by-city basis, and include all kinds of medical institutions at all levels that have more price complaints and reports, the pricing is obviously higher than the local average level, refuse or passively participate in dental implant collection, fabricate facts to derogate from the units involved in centralized procurement and the selected products, and do not cooperate with the regulation and control work to maintain false high prices in the price warning list, and make them public on the official website of the local medical security department every quarter. Medical institutions that have entered the warning list many times during the year will be notified by the provincial medical security department. If the circumstances are bad, it will be uniformly exposed by the National Health Insurance Bureau. For medical institutions listed in the warning list of abnormal prices, comprehensive monitoring and early warning, letters and interviews, reminders and warnings, cost investigation, information disclosure and public exposure are used to promote the formation of a good market order. If it belongs to a public medical institution, it shall treat with caution the declared items such as adjusting the medical service price and adding new medical service price items, and take binding measures when necessary.

(eleven) to carry out the investigation and inspection of the price of oral implant in the province.Special governance start-up stage (August 2022), in accordance with the principle of "horizontal to the edge, vertical to the end, full coverage", comprehensively carry out the investigation and registration of dental implant fees and medical service prices, laying a solid foundation for standardizing projects and prices and implementing centralized procurement with quantity. Investigate and correct the illegal charging clues found during the registration period. In the implementation stage of special treatment (December 2022-March 2023), medical security departments at all levels should focus on monitoring, pay close attention to the implementation of the price of dental implant medical services in various medical institutions at all levels and the actual procurement of dental implants and other consumables, as well as the changes of key indicators such as dental implant consumables, dental implant surgery price and patient’s average cost, to ensure the implementation of various treatment measures, and the provincial medical security departments should report to the National Medical Security Bureau on a provincial basis. In the "looking back" stage of special treatment (the provinces will choose the appropriate time period in the second half of 2023), the medical security departments at all levels, together with relevant departments, will focus on the medical institutions with the highest price ranking in the region, many complaints and reports from the masses, refusing to participate in the dental implant collection or concealing the reported amount. During the inspection, they will find illegal clues such as repeated charges, price fraud and false propaganda, as well as unreasonable and irregular inspection and diagnosis behaviors in the process of providing dental implant medical services, and report them to the industry in time. The National Health Insurance Bureau will organize supervision and cross-examination in due course.

(twelve) earnestly perform the duties of the whole industry of pharmaceutical price management.Medical security departments at all levels should attach great importance to the special treatment of dental implant and other dental restoration medical service prices and consumables, earnestly perform the duties of medical price management in the whole industry, organize special forces, conscientiously promote the implementation of various measures, achieve full coverage of public and private medical institutions, and form a long-term treatment effect. It is necessary to implement the people-centered ruling concept, strengthen the coordination between the price control of dental implant medical services and the centralized procurement of consumables, effectively reduce the inflated prices of dental implant medical services and consumables, reduce the burden of people’s expenses, and guide medical institutions to develop healthily through orderly competition such as transparent prices, quality services, standardized management and good reputation.

I hereby inform you.

Some situations in which the annex allows to relax the overall control target of medical service price

National Healthcare Security Administration (NHSA)

September 6, 2022

Zhou Xun (above) and Charmaine Sheh (below) played the role of Gan Long’s successor in Ruyi’s Royal Love in the Palace and Story of Yanxi Palace respectively.

　　The night before last, Ruyi’s Royal Love in the Palace, which experienced many delays, finally went online. As soon as it started broadcasting, it exploded social networking sites, not only contracted a hot search list, but also frequently screened in the circle of friends. And "Story of Yanxi Palace" also announced "overtime" on the same day. So far, two TV dramas about the same period of history have entered the positive PK. That night, the topics about the plots, people’s settings and actors’ performances of the two TV series were always hot. In Story of Yanxi Palace, Empress Fucha was regarded as the dry dragon of Bai Yueguang, and in Ruyi’s Royal Love in the Palace, she was infatuated with Ruyi. This setting made netizens laugh and say that "TV series can’t be watched continuously". From the production point of view, both works are worthy of praise, and the audience is also different.

　　Planning: Su Lei Author: Guangzhou Daily All-Media Reporter Mosqige

　　The roles are different. Who is the Bai Yueguang of Qianlong?

　　"Ruyi’s Royal Love in the Palace" originated from the story that the hair was broken after the West Lake was long and dry. "Biography of the Qing Dynasty Empresses" records that "(Qianlong) 30 years, from the southern tour to Hangzhou, I paid attention to the purpose, then cut my hair, but I didn’t pay attention to the benefits, and then I returned to the capital first". What happened? Such a queen didn’t leave a portrait of her name in the history books, and eventually she could only share a grave with Chunhui’s imperial concubine. Twelve years after her death, people kept mentioning it, but after Qianlong, there was no queen … … Such a mysterious history is left blank, which causes future generations to constantly imagine how it is a ups and downs life. Huang Lan, the producer, said frankly, "Although Ru Yi is a short-lived figure in history, it is precisely because of his short-lived nature that we have room for imagination. The whole story of "Ruyi’s Royal Love in the Palace" and the fate of the characters are still based on respect for history, and there is not much imagination, which is a reasonable fiction. "

　　But what fans who have read the original novel didn’t expect was that in the TV series Ruyi’s Royal Love in the Palace, Ru Yi (formerly known as Qing Ying) was set as a person who wanted to marry, and the setting of "Bai Yueguang" was the original match of Fu Chashi in the TV series Story of Yanxi Palace. "Ruyi’s Royal Love in the Palace" tells the story of the whole process from the love of Wulanala Ruyi and Emperor Qianlong in their childhood to the mutual love, the gradual disappearance of affection and trust, and the breakup of their marriage. Wang Jun, the director of the play, said that "Ruyi’s Royal Love in the Palace" was mixed with the dilemma of human nature.

　　However, it didn’t take long for the story of "Story of Yanxi Palace" and "Empress CP" to be broadcast, and many viewers seemed to be unbearable that "Bai Yueguang" suddenly changed people. Some netizens commented: "After reading" Story of Yanxi Palace "and then watching" Ruyi’s Royal Love in the Palace ",one is the emperor’s Hongli, and the other is the brother’s Hongli; One is the Hongli who loves Fucha Rongyin, and the other is the Hongli who loves Ruyi … … What a play. " Some netizens said: "From the plot trend, Ruyi’s Royal Love in the Palace is the follow-up of Empresses in the Palace. However, in Empresses in the Palace, it is clearly said that May 4th likes Fucha’s family and unwillingly marries Qing Ying. How did he become a childhood friend when he got to Ruyi’s Royal Love in the Palace? "

　　In addition, the palace where Ru Yi lived after entering the palace was Yanxi Palace, which also made netizens very "worried". "If Ru Yi occupied Yanxi Palace, what should Wei Luo do?" Some viewers believe that the two dramas tell the same history, and the broadcast time is so close that it is really easy to "preconceived". "We have portrayed all preconceptions as what we think is original, and we think that Zhen Xuan should be like Sun Li, and Fucha is Bai Yueguang & Hellep of Qin Lan; …”

　　43-year-old Zhou Xun plays the girl’s face value "hard"? Acting is still online.

　　Ruyi’s Royal Love in the Palace, starring Zhou Xun and Wallace Huo, is also Zhou Xun’s first performance in Qing Palace drama. However, Qing Ying and Hong Li, who made their debut, are still teenagers, and this drama sent Zhou Xun’s face value and voice to hot search. Many viewers complained that Zhou Xun’s face was "unconvincing to play a girl", and that "bright clothing accessories and high-definition lenses all revealed the fact that Zhou Xun was over forty". There are also viewers who spit out: "Zhou Xun and Wallace Huo are over 80 years old and still play teenagers."

　　In addition, Zhou Xun’s voice is also on the hot search. In "Ruyi’s Royal Love in the Palace", Zhou Xun used her own original voice instead of dubbing. The iconic voice of smoke, coupled with the "girlish feeling" of hard depression, made the audience feel that "the painting style is wrong" and "her voice is not suitable for girlish style, let alone this costume drama". However, some viewers think: "It’s not those people at last ‘ Royal voice actor ’ The voice is at least very recognizable! "

　　However, fortunately, the sense of contradiction between this role setting and the actor’s age is seriously inconsistent. With the development of the plot and the growth of the characters, it is good to "endure the first two episodes." Moreover, whether it’s crying or forbearing scenes, including playing against Chen Chong, Vivian Wu and other actors, Zhou Xun is adept at it, and "looks very emotional". In the play, Ru Yi is stubborn and difficult to compromise. Especially in the scene of confrontation with Yongzheng, she called the emperor and queen "uncle and aunt", which shows that she attached more importance to family relations than feudal etiquette, and also highlighted her strong and brave character. For Zhou Xun, it is easy to mold such girls.

　　Zhou Xun’s own evaluation of this character is that "although her fate has long been doomed, she chose to be good-oriented in the original fate and stuck to her original heart" and "once in her life, this is the core point in Ruyi’s life".

　　The drama is full of tension, and the audience praises "enjoyable"

　　In the opening story of Ruyi’s Royal Love in the Palace, the most striking thing is that two "last imperial concubines" reunited in the Forbidden City 20 years later. At the beginning, Queen Urnala, played by Chen Chong, confronted Xi Guifei, played by Vivian Wu, with cold words, fighting for a lifetime, and the domineering between coming and going was hard to hide, making the audience shout "enough". "The scenes of the two are full of tension, which makes people recall their roles in The Last Emperor."

　　In the corner of Yongzheng, ZhangFeng yi made a guest appearance, and in just a few shots, he created a wise monarch who was well versed in the art of emperors. For the most valued prince Hongli, Zhu Zhu is nostalgic, the dragon chair is tempted, the truth is educated, and the prince is rewarded, and finally he is firmly controlled. In this two generations of kings’ play, Wallace Huo did not show weakness in the face of the old drama: at first, he was cautious about the emperor, in the middle, he was fond of his father, then he made a rational judgment on gains and losses, and finally, he could not restrain his ambition and joy, fully demonstrating Hongli’s personality.

　　With the development of the plot, Angel, Zhang Junning, Xin Zhilei, Tanya, Hu Ke, Viva and other actresses represented the Qianlong "harem concubines" storm. Angel plays the role of Empress Fucha, but she feels threatened. The sea played by Zhang Junning is often in a blue heart but is bullied; Hui Guifei, played by Tanya, is a bit embarrassed in both talent and appearance; Hu ke’s pure love, gentleness and humility are proud of his son; Xin Zhilei’s Jiaguiren Mianli Tibetan Dao & HELIP; …

　　In terms of production, the two dramas have their own "fans"

　　In terms of production, Story of Yanxi Palace and Ruyi’s Royal Love in the Palace have their own fans. Among them, Story of Yanxi Palace’s "Mo Landi color system" makes many audiences relish, so the bright color of Ruyi’s Royal Love in the Palace’s clothing makes people "not used to it". However, some viewers also complained that there are very few costume shapes in Story of Yanxi Palace, while the costume in Ruyi’s Royal Love in the Palace is "more like a big production".

　　Both plays are produced with great care. Story of Yanxi Palace took five months to prepare in the early stage. Not only did it refer to a large number of historical materials, but the producer Yu Zheng led the team to visit folk artists who made traditional handicrafts in Jiangsu and Zhejiang provinces, and visited many museums, so as to gain an in-depth understanding of the service road at that time.

　　The props, scenery, costumes, makeup and etiquette of different characters in Ruyi’s Royal Love in the Palace strictly follow the principle of balance between realism and freehand brushwork, truth and aestheticism. In the first two episodes, the biggest surprise was the grand display of two important ceremonies: funeral ceremony and enthronement. "Ruyi’s Royal Love in the Palace" refers to the records of the Qing Dynasty, and all the people in the funeral ceremony of the emperor made strict treatment from the details of the salute to the costume modeling. It was the first time that Emperor Qianlong listened to politics on the screen. The filming site "Hall of Supreme Harmony" brought together 976 extras, showing the majestic atmosphere of the emperor’s accession to the throne with uniform actions.

　　As for the etiquette in Ruyi’s Royal Love in the Palace, Zhang Xiaolong, the etiquette designer, said frankly that the etiquette team made some artistic re-creation on the premise of respecting history as much as possible. According to reports, in the preliminary preparation, the main etiquette team spent nearly three months combing and learning etiquette. Among them, not only did he explain the etiquette for the crew, but the crew also invited a number of Qing history experts to train a group of masters in the early stage, leading the starring actors to slowly enter the role, and let the whole crew integrate into the historical atmosphere before starting. In the whole shooting process, the expert consultant of the Palace Museum also provided a lot of help for the artistic creation of Ruyi’s Royal Love in the Palace’s etiquette, "try not to mislead, try to be ceremonial and try to be close to history". The sincerity embodied in these details can be easily captured by the audience.