标签归档 上海后花园1314

Eat glutinous rice balls or Yuanxiao on Lantern Festival? Visiting: Handmade Lantern Festival is shaken out like this.

"When making Yuanxiao, you should first make the stuffing, dip it in water, and then throw it into a basket full of glutinous rice flour and shake it. <a

When making Yuanxiao, you should first make the stuffing, dip it in water, and then throw it into a basket full of glutinous rice flour and shake it. Zhongxin. com Wu Tao photo

  Beijing, March 1 (Reporter Qiu Yu) The Lantern Festival is the first important festival after the Spring Festival. People enjoy lanterns and solve riddles on the lanterns, and of course, they eat Yuanxiao or Tangyuan.

  Some people like to make homemade Yuanxiao or glutinous rice balls, eat them fresh, and have more choices in the taste of stuffing. So, how is Yuanxiao made? What’s the difference between Yuanxiao and Tangyuan?

  How is Yuanxiao made?

  On February 27th, Master Yu Bojun of Daoxiang Village in Beijing showed the process of shaking Yuanxiao in a sales department.

  When making Yuanxiao, you should first make the stuffing, dip it in water, and then throw it into a basket full of glutinous rice flour and shake it. Then dip it in water, continue to roll the glutinous rice flour, and repeat it many times to make it gradually round and bigger.

Yu Bojun dipped the stuffing in water and prepared to throw it into a basket filled with glutinous rice flour. Zhongxin. com Li Jinlei photo

  "In the process of shaking, let the Yuanxiao fully collide, so that the glutinous rice flour can stick more firmly. The whole process takes about 15 minutes when making by hand, and the weight of each Yuanxiao is about 25 grams." Yu Bojun said.

  According to him, the glutinous rice flour used to shake Yuanxiao is made of stone grinding technology, which can retain the nutrients and natural fragrance of glutinous rice to the maximum extent. The glutinous rice dumplings shaken out have high viscosity and are soft and strong to eat.

  Homemade dumplings and sweet dumplings are favored.

  Yu Bojun’s live show attracted many Beijing residents to watch.

  "Now shake Yuanxiao see less and less. This kind of Lantern Festival is fresh. I want to buy some and try it to see if it has an old flavor. " A woman in her fifties and sixties said.

"Yu Bojun's live show attracted many Beijing residents to watch. <a

Yu Bojun’s live show attracted many Beijing residents to watch. Zhongxin. com Li Jinlei photo

  This Lantern Festival, everyone’s enthusiasm for making Yuanxiao and Tangyuan is not low. According to the data provided by JD.COM to the reporter of Zhongxin. com, the sales amount of glutinous rice flour increased by more than 80% in the early period of Lantern Festival.

  The data shows that young and middle-aged people and female users prefer homemade Yuanxiao and glutinous rice balls, and the consumption of glutinous rice flour accounts for a high proportion. Specifically, the consumption amount of female consumers accounts for 69%, and the consumption amount of the 26-45 age group accounts for 77%.

  New tastes are more popular with young people.

  The tastes of Yuanxiao and Tangyuan are getting richer and richer. The reporter visited a number of supermarkets in Xicheng District of Beijing and found that in addition to traditional fillings such as red bean paste and black sesame, new flavors such as roses, blueberries and chocolate are not uncommon.

  "Most of the people who buy new flavors of Yuanxiao or Tangyuan are young people. From the perspective of sales, traditional tastes still dominate." A supermarket staff member said.

"The stuffing used in making Yuanxiao. <a

Stuffing used in making Yuanxiao. Zhongxin. com Wu Tao photo

  Yu Bojun said that sweet-scented osmanthus, hawthorn and buttered cocoa are more popular among young people, and yellow rice and calcium milk, yellow rice and red dates, longan and yellow rice, brown sugar and walnut fillings are the new flavors this year.

  According to the data of JD.COM, post-90s prefer fruit stuffing, mixed flavor and fresh meat stuffing, post-80s prefer mixed flavor, fruit stuffing and peanut stuffing, post-70s like bean paste, black sesame stuffing and peanut stuffing, while post-60s like bean paste, fresh meat stuffing and black sesame stuffing.

  Extension &mdash; &mdash;

  What’s the difference between Yuanxiao and Tangyuan?

  China is known as "Yuanxiao in the north and Tangyuan in the south". What’s the difference between Yuanxiao and Tangyuan?

  Guo Yaping, deputy director of the food factory of Beijing Daoxiangcun Food Co., Ltd., told the reporter of Zhongxin.com that the production technology of Yuanxiao and Tangyuan is different. Yuanxiao is "shaken" and Tangyuan is "wrapped".

"Data Map: After the boiled dumplings, the surface is smoother than Yuanxiao, and the soup is relatively clear.

Data map: After boiled, the surface of glutinous rice balls is smoother than Yuanxiao, and the soup water is relatively clear. Zhongxin. com Qiu Yu

  They also have different appearances. After the Lantern Festival is cooked, there will be a "velvet head" on the surface, that is, there will be floating powder on the surface. When the rice flour is cooked in the pot, the soup will be milky white. Yuanxiao expands rapidly after cooking, and its size is bigger than glutinous rice balls. The dumpling skin is made of dry glutinous rice flour and water into dough, and then wrapped with stuffing, which has better cohesion, smoother surface and clear boiled soup.

  In addition, from the taste point of view, Yuanxiao is more biting and has a prominent glutinous rice noodle flavor; Tangyuan is tender, smooth and soft, and the smell of glutinous rice is not obvious. (End)

Zhang Xuhao held a "pit" for four years.

Original liuyong juchao WAVE

Text | liuyong

Editor | Yang Xuran

One day in December 2021, Zhang Xuhao released a circle of friends:

"Our aim is that 2680 yuan must be used in playgolf for everyone to learn golf. In fact, this movement is very simple and very civilian, and it cannot be demonized by past thinking. "

Only then did people find out what Zhang Xuhao had been doing quietly in recent years.

Back in April 2018, he sold "Hungry" to Alibaba for $9.5 billion, and then fell into silence-perhaps this silence is just an external manifestation of enjoying life.

In fact, people found that after he left hungry, he registered several companies soon: in March 2018, he registered Shanghai Puguan Business Consulting Partnership (Limited Partnership) and set foot in the consulting field, but at present it shows that it has been cancelled; In April of the same year, Shanghai Yuduo Business Consulting Co., Ltd. was registered with a registered capital of 5 million yuan.

Since then, he has taken a stake in Shanghai Yangwan Network Technology, which is a blockchain company mainly established by technical backbones who have been working hard with Zhang Xuhao for many years, but there is no following after 2020.

Besides, he once worked as an investment partner in Yuanjing Capital, an Ali-based capital company. But this is not the career he wants.

Until now, Zhang Xuhao, with a fiery personality and a strong desire to win, finally returned to the battlefield with another attitude. It’s just that few people can imagine that his eye will be on golf-it’s hard to be called an excellent track, so that to many people, his second venture is a bit like a ticket game, even a bit like into the pit.

01

Expensive consumption

A veritable "minority movement"

"Golf is actually not difficult. The small white group only needs 10 classes, which is only 2680 …"

Just like the low-price strategy adopted when he was hungry, Zhang Xuhao still wants to stick to the low-price model this time. He believes in the development potential of China’s sports industry, and thinks that it is not necessary to imagine golf as unattainable. "Golf is actually very simple".

The origin of golf in China happened to be the same year that Zhang Xuhao was born. At that time, for the purpose of providing leisure and entertainment for foreign businessmen, golf courses first appeared in cities where foreign companies gathered, such as Guangzhou and Shanghai. In other words, it is aimed at high-income business people from the beginning.

Golf courses usually serve urban business people.

In the actual stadium operation, from design to maintenance and operation, it also shows that this is a veritable "minority" movement.

Head leopard research institute has calculated such an account:

First of all, the design of golf courses is very professional, but there is a serious shortage of talents in this respect in China, so it is usually necessary to hire foreign designers. Generally, the design cost of an 18-hole standard course is as high as 500 thousand to 2 million dollars, and the design price of celebrities is higher. For example, the design cost of two courses designed by professional golfer Tiger Woods under the name of Beijing Tianan Holiday Golf Club is as high as $16.5 million;

Secondly, the investment in fixed assets and daily maintenance of golf courses are "burning money". Golf courses must occupy a lot of land. The standard 18-hole course is usually about 750 to 1500 mu, and the cost of land acquisition accounts for 70% of the total fixed assets cost. The remaining 30% is spent on paving lawns and importing some professional maintenance equipment such as punching machines and lawn mowers.

At the same time, lawn maintenance also needs a lot of water. According to the report, its average water consumption is 46 times that of cereal crops of the same area, and the daily water consumption of standard courses is as high as 2,000 to 2,500 tons, which is a huge burden for cities with high water consumption costs.

Therefore, the tax authorities in China set the business tax of golf and other industries at 20%, and some areas also levy high water resource use fees on water used in special places such as golf courses, which will inevitably further push up its operating costs.

The agency estimates that it usually takes 14 years for a standard golf course to recover the cost of fixed assets.

The high fixed cost of golf courses has created high prices.

All this is bound to be passed on to consumers without exception. At present, golf in China is basically a private venue, with a membership system, and the individual price is higher. Generally speaking, the price of a membership card is in the range of more than 100,000 to hundreds of thousands or even millions of RMB, and the individual plays a game in the range of two or three thousand yuan.

PLAYGOLF CLUB tries to break such a high-priced convention-the exquisite 20-seat private room of 50 square meters distinguishes the prices of visitors and members. The price of two-hour leisure package visitors is 1040 (weekdays) and 1280 yuan (holidays), and the member is 1000 yuan; The exclusive package for 4 hours (including one extra hour) costs 1560 yuan (weekdays) and 1920 yuan (holidays) for visitors and 1500 yuan for members.

In addition, the training course for "Xiaobai" is 2680 yuan for 10 classes.

Compared with other professional courses, the price offered by Zhang Xuhao is not much different from that of a bowling or tennis game, and it is really very close to the people, which may attract a group of urban middle class. However, the question is whether there are enough consumers, and whether it can help Zhang Xuhao cover all costs and even profits by taking the volume.

02

Desolate battlefield

Golf has neither a huge mass base nor a future.

Zhang Xuhao has a lasting enthusiasm for sports, and his habit of playing basketball continued until he was hungry.

Obviously, golf has become his latest hobby. He once said that the balance required by golf is his pursuit, and he also tried to turn this hobby into his next career. In order to promote the project, he spent 150 million yuan to renovate Huangxing Golf Course, which may be the biggest investment since he was hungry after selling it.

However, the golf course in China has never been seen in sturm und drang. According to the statistics of Huajing Industrial Research Institute, the size of China’s golf market in 2020 is only about 10.26 billion yuan, up 4.37% year-on-year-which is already a good year for this sport in recent years.

However, this figure is still in sharp contrast with the rapid growth of economy and residents’ consumption expenditure in the past years: in 2021, the per capita consumption expenditure of residents actually increased by 12.6%, reaching 24,100 yuan, of which the expenditure on culture and education increased rapidly, with the per capita consumption expenditure on education, culture and entertainment increasing by 27.9%, accounting for 10.8% of the per capita consumption expenditure.

The ugly data indicates that golf has neither a huge mass base nor a bright future.

Golf is a typical foreign product.

As early as 1997, the State Council issued the "Notice on Further Strengthening Land Management and Effectively Protecting Cultivated Land", which laid the policy tone for strict examination and approval of new golf courses. Until 2003, the then Ministry of Land and Resources regarded the golf project as a local "image project" and demanded that "no land should be submitted for approval".

Since then, this policy has been reiterated again and again. By 2014, the phenomenon of official corruption involving high consumption of golf balls was extremely common, which even stimulated the official to check and rectify the industry.

"Corruption in playing golf illegally" once became a high-frequency word. For example, Bai Enpei, the former secretary of Yunnan Provincial Party Committee, was exposed to play golf three times a week and usually played with businessmen. "Playing golf is gambling. If any developer wants to send money to him, then play golf, deliberately lose to him, and bribe in disguise …"

The National Development and Reform Commission and other 11 departments jointly requested to sort out the existing golf courses, of which more than 100 closed down and only 400 remained.

It’s hard to say whether Zhang Xuhao was influenced by his hobbies.

This situation did not basically end until 2016. In the following six years until today, golf has been officially restored as a sport, but in all sports industries, it still hides in a dark corner and becomes synonymous with corruption and luxury. It is divorced from most people’s lives, floating in the air like clouds, but it is not white and beautiful.

03

start a new undertaking

The "phantom of the policy" has never subsided.

Unlike the hungry from scratch that catered to the rise of takeout and the popularity of smart phones, Zhang Xuhao now faces a completely different reality.

As mentioned above, the fate of golf seems to have ushered in a turning point after 2016, and the outside world is optimistic about the future development prospects. But in fact, the "phantom of the policy" has never subsided, and the construction of new golf courses is still banned.

Even PLAYGOLF is not a new project. It is just that Zhang Xuhao has integrated several golf clubs that were originally subcontracted by Huangxing Sports Park and re-opened them in the name of golf training ground after spending 150 million yuan to rebuild them. Even today, some public opinion still thinks that Zhang Xuhao has played a policy "edge ball".

PLAYGOLF project integrates several clubs in Shanghai.

In fact, the scale of golf industry in China has been hovering at a low level in recent years, which not only has the influence of past policies, but also has the factors of weak consumption.

Statistics show that the number of golf facilities in China in 2019 was 380, down 1.3% year-on-year; The number of golf holes in China is 8,360, down 5.5% year-on-year. Of course, the golf market in China will still grow by 4.4% in 2020, but the main reason may be the investment in youth training supported by the state.

When Zhang Xuhao aimed at the middle-income group of 400 million in the future, it probably didn’t consider the possibility that the situation of this group would deteriorate. Although the total economic output of China has successively exceeded the scale of 100 trillion yuan and 110 trillion yuan, the economic growth rate has rapidly dropped from "9" to "5" in the past 10 years. It is extremely doubtful whether the high-speed growth of first-tier cities with concentrated golf courses such as Beijing and Shanghai will be more unsustainable due to economic restructuring and other reasons.

As a result, the general social anxiety leads to weak consumption, which has become one of the main economic problems facing China at present. From the actual situation since 2020, the urban middle class is becoming increasingly cautious in consumption, and it is doubtful whether experiencing golf will become a part of their consumption list.

Zhang Xuhao is the biggest entrepreneur in the history of golf industry.

What’s more, the short-term impact of the epidemic is like a house leak that rains all night.

Established in 2020 and after more than 300 days and nights of renovation, when PLAYGOLF CLUB announced its "return" in March 2021, the COVID-19 epidemic was still not over. In fact, in the past year or so, PLAYGOLF CLUB has been repeatedly closed for business-of course, there are also reasons for renovation and maintenance.

On April 25th, it said in an article on the official website "When the Pause button was pressed in Shanghai" that it was the 25th day that it was impossible to practice in PLAYGOLF CLUB …

Going against the current at this historical node, the resistance that Zhang Xuhao faced in his new career can be imagined.

In those days, when he was hungry, Zhang Xuhao cashed in billions of huge wealth, and in a few years, he walked the road of many entrepreneurs all his life. This is his success. But I’m afraid the money was not burned casually.

04

Write it at the end

Most successful entrepreneurs can’t copy their own legends. How many people succeeded in digging up the first bucket of gold in life, but they only stopped at the first bucket of gold.

For example, in the internet field, in the past, there were not a few people who sold their companies and gained huge wealth in the internet field, and there were not a few entrepreneurs who rejoined the business world, but there were almost no winners again.

For Zhang Xuhao, Hungry’s entrepreneurial experience is full of legend, and he has gained the wealth and success that countless people hope to achieve. As a post-80s rich man in the sunshine, we hope his experience can inspire more people. I hope that his golf popularization route is only a temporary misfortune, just like the early days of the take-away market, which is "mistaken" by more people.

Thank you for your patience in reading. At the same time, I recommend paying attention to Juchao Business Review and finding the wonderful dry goods of stock investment:

Add your friend juchao2021, and invite you to enter the investor exchange community of Juchao. Institutional investors should inform their identities and enter the independent institutional investor community.

This article is original by Juchao WAVE. Please contact mycree2021 to apply for reprinting authorization. Please contact juchao2021 for business cooperation. Please note the company and position when adding friends.

Original title: "Zhang Xuhao held a" pit "for four years | Tide"

Office of the State Council Financial Stability and Development Committee: 11 financial reform measures will be introduced in the near future.

  Cctv newsThe Office of the State Council Financial Stability and Development Committee announced on the 27th that it will launch 11 financial reform measures in the near future.

  These 11 financial reform measures include:

  The Measures for Supervision and Evaluation of Financial Services for Small and Micro Enterprises in Commercial Banks were promulgated to improve the incentive and restraint mechanism for financial services for small and micro enterprises.

  The Work Plan for Deepening Reform and Replenishing Capital of Small and Medium-sized Banks was issued to further promote the deepening reform of small and medium-sized banks.

  The "Guidelines for Industry Performance Evaluation of Government Financing Guarantee and Re-guarantee Institutions" was issued to promote government financing guarantee institutions at all levels to focus on supporting agriculture, reduce guarantee rates, give full play to the role of risk sharing, and help enterprises to resume work and tide over difficulties.

  Four regulations, such as the Administrative Measures for the Registration of Initial Public Offerings of Growth Enterprise Market (Trial), and eight main rules, such as the Listing Rules of Growth Enterprise Market, were issued to promote the reform of Growth Enterprise Market and pilot the registration system.

  The "Guiding Opinions on the Listing of Listed Companies in the National Small and Medium-sized Enterprise Share Transfer System" was issued to accelerate the reform of the New Third Board.

  The Measures for the Administration of Standardized Bills was promulgated to standardize the financing mechanism of standardized bills.

  Issued the Rules for the Identification of Standardized Creditor’s Rights Assets, steadily promoted the transformation and development of asset management business, and enhanced the ability of financial services to the real economy.

  The "Guidelines on Bond Business of Foreign Government Institutions and International Development Institutions" was issued to encourage issuers with real demand for RMB funds to issue bonds and steadily promote the development of the panda bond market.

  Promote the credit rating industry to further open to the outside world, allow qualified international rating agencies and private rating agencies to carry out bond credit rating business in China, and encourage domestic rating agencies to actively expand their international business.

  Guide the standardized and orderly development of the CPA industry, introduce measures for the record management of accounting firms engaged in securities services, and cancel the qualification examination and approval of accounting firms engaged in securities services.

  The Opinions on Strengthening Administrative Penalties for Financial Violations was issued, which clarified the criteria for the punishment of financial institutions for illegal acts and the determination of illegal income, strictly investigated the responsibilities of financial institutions and intermediaries, and strictly investigated the personal responsibilities of those responsible for violations according to law, and intensified the crackdown on financial violations, effectively deterring offenders and effectively protecting the legitimate rights and interests of financial consumers.

81 movies get together for the 40-day Lunar New Year, waiting for the "head work"

  Zhong Han Jian gong bo

  "Is it a New Year’s Eve file now?" Not long ago, Hu Youqi, a citizen, found on the ticketing platform that the platform and the cinema had already marked the Lunar New Year file early, and many recently released films also used it as a label for publicity.

  Data from Cat’s Eye Professional Edition shows that this year’s Lunar New Year file runs from November 24th to December 31st. As of 16: 00 on December 18th, 81 films (including reruns) have been locked in this schedule, and the national box office this year has exceeded 52.906 billion yuan. With the further promotion of the Lunar New Year file, people in the industry generally believe that this year’s movie box office will hit 55 billion yuan, which is the same as 2017.

  Many viewers found that, unlike the impression that the New Year’s Eve files are mainly comedic family movies, this year’s New Year’s Eve files are not only rich in types, but also have a good reputation. However, compared with previous Chinese New Year’s Eve movies, which have produced many annual box office champions and box office masterpieces that broke 1 billion yuan, Across the Furious Sea, which topped this year’s Chinese New Year’s Eve movie, currently has a box office of only 546 million yuan, lacking a "head work" matrix with a double harvest of box office reputation to drive the film market to by going up one flight of stairs.

  Has the New Year’s Eve changed?

  There is no standard answer as to when the Lunar New Year file will start. Usually, a movie is a hit around December, even if the Lunar New Year file is opened.

  On November 30th, the film "Hot Search" starring Zhou Dongyu, Song Yang and Justin was released, saying that it was "the first to open the curtain of the year-end Lunar New Year"; On December 1st, NI YAN and Seven starred in the film Goodbye, Li Kele, which is also called "the first shot of Chinese New Year". Hu Youqi has some doubts: "Isn’t the New Year’s Day to the Spring Festival?"

  In fact, with the development of the film market in China, the time of the New Year’s Eve is quietly changing.

  When will the Lunar New Year file become a schedule? The reporter interviewed a number of people in the industry, and almost everyone agreed that this concept entered the film industry in China, which originated from the film Party A and Party B, which was released at the end of 1997 and was dubbed as the "New Year’s Film", which made a box office story at that time. Since then, more and more films have chosen to be released during this period, among which the head films are often star-studded and commercial.

  Previously, the industry once divided New Year’s Eve files into broad and narrow sense. The broad New Year’s Eve files include two major festivals, New Year’s Day and Spring Festival, which last for about one and a half months. There is no standard answer as to when the Lunar New Year file will start. "Usually, a movie is popular around December, even if the Lunar New Year file is opened".

  Wang Ce, a member of the Shanghai Film Criticism Society and a senior screenwriter, said that the Lunar New Year file continued the idea that many lively comedies in China and Hong Kong were shown together during New Year’s Day and Spring Festival. "But at that time, the film supply was small, and the cycle of a film was as long as one to two months. With the increase in film supply, it has now been subdivided into multiple schedules. "

  On the movie data platforms such as Cat’s Eye and Lighthouse, the New Year’s Eve file is different from the New Year’s Eve file, New Year’s Day file and Spring Festival file. The New Year’s Eve file refers to more than one month from late November to December 31, while the New Year’s Eve file only refers to a day on December 31. There are still many cases of "stalls" in one day, such as Tanabata stalls and 520 stalls, which have emerged in recent years. According to insiders, the film market is now well supplied and the film screening cycle is shortened. Often, the first week or even the first day of the box office determines the follow-up trend of a film box office. In this case, it is not unexpected to subdivide the schedule. The film will arrange the release time according to the theme, investment and market expectation. Wang Ce said that the Spring Festival is a big schedule. Usually, films with larger investment and higher expectations will be released, and films with less competitiveness will be released on New Year’s Day.

  A few days ago, the reporter saw in Daguangming Cinema that the December News posted at the gate of the cinema was a collection of 13 films such as Hot Search and Wonka from Aquaman 2, and posters of recently released films such as Three Battalions, Crossing the Sea and Breaking Point were placed in the hall, but the words "New Year’s Eve File" did not appear. The staff of Daguangming Cinema introduced that in the past, the concept of New Year’s Eve was relatively broad, basically starting from the end of November and early December until the Spring Festival, but now it is gradually subdivided into New Year’s Day and Spring Festival. "We usually say New Year’s Eve, which generally means that when the New Year is approaching, at least after the end of December, it will start with Party A and Party B at the earliest, and then a series of films such as Let Bullets Fly, It’s too embarrassing for people to travel again have good box office output in this period. After the breakdown of the schedule in recent years, the atmosphere of the Lunar New Year file is not as strong as before, and the explosion point is more concentrated in the Spring Festival file. "

  "The concept of the schedule is more of a B-end concept. For the audience, the centralized release of the demand for watching movies is often accompanied by legal holidays, and the main box office output of the Lunar New Year file is still on New Year’s Day and other festivals." Zhang Tong, a senior analyst at Cat’s Eye Research Institute, said that in 2010, 2011 and 2012, domestic box office champions, Let Bullets Fly, flowers of war, and The Way of Water, were all released in the New Year’s Eve file. In recent years, the New Year’s Eve file also produced Sheep Without A Shepherd’s Ip Man 4, Shock Wave 2’s manslaughter 2 and Avatar: The Way of Water. "Famous in 2021 and Nobody in 2018 were both released in mid-November, and both of them have achieved good box office results in the traditional off-season of the film market."

  Can it hit 55 billion yuan?

  This year is the year with the most and most lively New Year movies, but there is still a lack of "head works" with a double harvest at the box office.

  The film market in China has recovered strongly this year. Data from Cat’s Eye Professional Edition shows that this year’s Spring Festival file became the second in history with 6.765 billion yuan; After that, the box office of the "May 1 ST" file was second only to the same period in 2019 and 2021; The box office of the summer file exceeded 20.62 billion yuan, breaking the record of the highest box office, the highest number of people and the total number of times in the summer file of China Film History. With the release of many films for the Lunar New Year, the industry is optimistic that the total box office of this year’s films will hit 55 billion yuan.

  "In 2023, the overall performance of the China film market was remarkable, and the market quickly recovered its vitality." In Zhang Tong’s view, many masterpieces have emerged during the Spring Festival, summer vacation, National Day and other holiday periods, and new audiences continue to enter the market. "This year’s head films generally have a strong family viewing attribute, and the proportion of older audiences has increased compared with previous years."

  This year, there are 81 movies in the Lunar New Year, which is not surprising to some people in the industry. In 2019, there are also 70 movies in the Lunar New Year. The staff of Daguangming Cinema said: "This year’s Lunar New Year’s files have diverse styles and themes to meet the needs of audiences of different ages." Ma Ye, president of Baiying (Beijing) Cinema Management Co., Ltd., believes that this year is the year with the most and most lively New Year movies.

  However, at present, Across the Furious Sea, which was released on November 25th, is still the leading movie at the box office, with a cumulative box office of 546 million yuan. Compared with this year’s Spring Festival movie "Man Jiang Hong" and "Wandering Earth 2", and the summer movie "Put all your eggs in one basket", "Disappeared She" and "Goddess the First Part", there is still a lack of "head movies" with strong box office, topics and reputation.

  "Up to now, this year’s Lunar New Year file has indeed not seen a large-scale film to incite the market to watch movies." Zhang Tong said that the highlight is the films released at the end of the year. Apart from Twinkle, Twinkle, Twinkle, Bright Stars, two Hong Kong films, Goldfinger, Sneak, and the workplace satirical comedy The Annual Meeting can’t stop! ",New Year’s classic IP" If You Are the One 3 "are all worth looking forward to. The staff of Daguangming Cinema also revealed that, according to the usual practice, "hot movies are basically released in the last two days of the year, and it is difficult to predict whether the annual box office can reach 55 billion yuan, but the overall momentum of the film market is good".

  Rui Cui, Liu Xiang and bid for the Olympic Games, directors of "Lost She" and "Put All Your Eggs", which achieved good box office results this summer, are all young directors who have not been well known by the public, and many films released recently have a good reputation. "The number of bad films has decreased this year, which is a good phenomenon." Wang Ce said that with the recent survival of the fittest in the industry, what remains is a relatively mature professional force. In his view, the current audience has "changed a batch" compared with a few years ago, the attraction of big-name directors and famous actors has declined, and the audience pays more attention to themes and stories. For creators, it is necessary to think about why the audience comes to see and create more viewing motives for the audience; On the other hand, the audience is also diverted, and the market is more subdivided. Different types of films such as suspense, science fiction and pure love have their own audience groups. Focusing on a niche type can also have a good market return. "The establishment of the film industrialization system is not only aimed at technology, special effects and service, but also includes R&D planning, script creation, process management, etc. In the past, screenwriters could create with their heads closed, and now they may have to consider the market more. When the entire large industrial system is perfect, no link can be built behind closed doors. "

  People in the industry generally have confidence in the China film market next year. "Next year, a large number of domestic films with rich and diverse types will be reserved." Wang Ce revealed that at present, the film industry has maintained a good development momentum, and the audience need not worry about the "film shortage" next year. Next, films such as Mr. Red Carpet will be shown in the Spring Festival, and a large number of films such as "Feng Shen II" are expected to meet the audience next year.

  Ritual sense attracts young people?

  Movies have social attributes. Watching movies on special holidays is a cost-effective entertainment consumption for young audiences.

  Recently, the movie "Twinkle, Twinkle, Twinkle, Bright Stars" has attracted the attention of people in the industry and the public: the director is a newcomer, the actor is not a flow star, and the theme is the fantasy love of the minority. However, the pre-sale box office exceeded 100 million yuan 23 days before the release, making it the earliest pre-sale movie and the fastest pre-sale movie for the New Year.

  "In my impression, the Lunar New Year files and movies are all family fun types." Hu Youqi found that there are many suspense and crime themes in recent Lunar New Year movies, as well as Goodbye, Li Ke Le and Dog God with pet themes. In the past, the typical Lunar New Year movies only had the traditional blockbuster Neptune 2: The Lost Kingdom and the established IP If You Are the One 3. According to the data from Taobao Film, there are more than 100,000 movies "wanted to see", among which "plot crime" accounts for 3 movies.

  "Suspense movies are a niche theme for the industry and the audience. These films have a small investment and a low box office ceiling, and usually choose a small schedule or a cold schedule." Wang Ce believes that although there are suspense films such as "Disappeared She" and "Put All Your Eggs on One Egg" exploding in the market this year, they rely more on the topic heat and are unrepeatable. "In the future, suspense films may not become a popular theme, but at present, as a mature market type and insurance investment theme, it may form a fixed output ratio in the domestic film market."

  In the eyes of the industry, with the renewal of movie audiences, young moviegoers are more willing to choose niche and personalized themes. The change of the New Year’s Eve schedule also makes more movies with rich themes and relatively small investment willing to choose this schedule. "Judging from the distribution of the schedule and its impact on the whole year’s market, the Lunar New Year file is expected to continue the heat at the end of the year until the beginning of next year before the Spring Festival file next year, which will play an important role in preheating and undertaking the Spring Festival file next year." Zhang Tong said.

  In addition to the quality of the film, the film side has also begun to exert its strength in marketing and distribution, enriching the movie-watching experience of fans. "Twinkle, twinkle, twinkle, bright stars" released on December 30, 1314 cinemas across the country will hold "snow field" activities at 13: 14 on the same day, which is considered by the industry as an important reason for the film’s pre-sale box office to outshine others. According to the data of Cat’s Eye Professional Edition, among the users who buy pre-sale tickets for "Twinkle, Twinkle and Bright Stars", the population under 25 is over 80%. On social media, many viewers who bought advance tickets showed their ticket purchase records, expecting the movie to "snow" when it was released.

  "As a kind of entertainment consumption content, movies not only have commodity attributes, but also have social attributes. Young audiences are the main consumers of social activities. They are more active and pay more attention to the sense of ceremony. On some special holidays, watching movies is a cost-effective entertainment consumption for young audiences. " Zhang Tong said.

  In order to create such a sense of ceremony, many cinemas have made innovations. Located on the first floor of Jing ‘an MOHO, Baiying Sanke Yinghua is a compound space combining a cinema and a restaurant. Ma Ye introduced that this year’s summer file was very busy during the National Day holiday, and the film market was relatively weak in November. Everyone took the opportunity to thoroughly clean the interior and carpets of the cinema, and carried out equipment maintenance, maintenance and staff training, so as to welcome the movie-watching craze with a better look after the opening of the Lunar New Year file.

  Bai Ying San Ke Ying Hua also designed a series of activities to create a sense of ceremony. For example, on December 16, Shanghai ushered in a cooling down, and the cinema chose to hold the "Winter Night Jazz Trio" on the same day to attract the audience with movie music; From December 20th to 25th, the stamp-stamping activity sought after by young people was introduced. With the ticket stubs exchanged for stamp-collecting cards on that day, the stamps of Wonka, Aquaman 2 and Detective Conan were hidden in the cinema space for the audience to find and stamp, and there would be staff dressed as NPC (non-player role) to interact with the audience. "We left these activities to create a sense of theater ceremony to young employees to plan independently, to attract the audience to stay in the theater for a while and leave an impression outside the film. When the audience has memories and emotional connections with the cinema, it is difficult for them to leave. "

(Liberation Daily)

Reporting/feedback

The last straw! Apply for a transaction! Resolutely leave the stag

How long has it been since you heard Ibaka’s name? At present, he is still a free agent and nobody cares! Recently, Ibaka talked about the situation in the Bucks last season in an interview. He is still very dissatisfied: "I don’t want more playing time when I leave the Bucks. What I want is communication. You should tell me in advance whether I will play or not."

Ibaka pointed the finger at coach Buden holzer: "Before joining Bucks, the coach told me that I wouldn’t have much playing time. I know that, and I will be ready to play. When Dallo and Portis were injured, you refused to let me play.When they came back from injury, you suddenly called me on, and I hadn’t played for three weeks."

Ibaka went on to say, "Will you fight or not? Have no communication with me beforehand! I can’t stand this, I can’t stand it, apply for a transaction. " In the offseason in 2022, Ibaka signed the Bucks for $2.91 million a year.I haven’t played since January 4 this year. On February 10th, Ibaka was sent to the Pacers by the Bucks and was immediately laid off.

In the 2022-23 season, Ibaka played only 16 games in the Bucks, averaging 11.6 minutes per game.Only got 4.1 points and 2.8 rebounds, with three hit rates: 48.1%, 33.3% and 61.5%.On January 11th, the reporter asked Ibaka, "What role did Coach Buden ask you to play in the team?" Ibaka replied, "Which coach? I have no comment. "

Ibaka also compared Tyrone Lu with Buden holzer: "I was not like this when I was on the Clippers (2021-22 season), and I respected Lu’s guidance very much.He will call me in the morning and say that he will give young people more opportunities this week, and I will answer no problem at all. No matter what happens, Tyrone Lu will communicate with me in advance."

In fact, Ibaka’s appeal is also very simple: let me know in advance whether I am allowed to play or not. Obviously, Buden didn’t do it. He probably felt that Ibaka was dispensable in the team and didn’t give the veteran enough respect. Last season’s regular season, although the Bucks ranked first in the league, Buden still finished class in May this year.

Ibaka was born on September 18th, 1989, and will turn 34 next month. The free market has been open for more than a month, and the big lists of each team are almost full. It is difficult for Ibaka to return to the NBA. Ibaka’s total salary in his career exceeds 140 million US dollars, and he can enjoy life completely. He has frequently attended fashion activities in the last six months.

Ibaka signed two big contracts in his career:In 2012, Thunder was renewed for $48 million in four years; In 2017, the Raptors were renewed for $65 million in three years.In the 2018-19 season and 2019-20 season, he averaged 15+8 in the regular field for two consecutive years, which is worthy of an annual salary of 20 million! The entire NBA career averaged 12.2 points, 7.1 rebounds and 1.9 blocks!

Ibaka won the blocked shot twice in the regular season and was selected as the best defensive team for a while three times! During the thunder, he was a blocking machine!3.7 blocks per game in 2011-12, 3 blocks per game in 2012-13 and 2.7 blocks per game in 2013-14.In 2014, Ibaka fought with injuries, which was a turning point in his career.

Ibaka should have had a better career! That thunder has also become the regret of many fans.

[A little information] GIF 丨 Gill wears a hat to pass Leo, Milan 5.

Milan circle

At 2:45 am on May 21st, Beijing time, in the 36th round of Serie A in 2022-23, AC Milan played against Sampdoria at the San Siro Stadium. In the first half, Diaz made a double assist, and Leo and Gill broke the goal successively. Quagliarella scored the first goal of the season, and Leo made a penalty hit by Gill. In the second half, Tonali assisted Dias to score, Leo assisted, and Gill wore a hat. In the end, AC Milan scored 5-1 at Sampdoria.

[Key Events of Competition]

In the 9th minute, Diaz picked the ball, and Leo got a single-handed shot. He chose to push it with his right foot, and Ravaglia could do nothing about it. AC Milan beat Sampdoria 1-0.

In the 20th minute, Zanoli broke into the restricted area on the right, and then sent an inverted triangle pass, followed by Quagliarella who took advantage of the opportunity to attack the goal, Sampdoria 1-1AC Milan.

In the 23rd minute, AC Milan took a corner kick, and the tactical corner kick was sent out quickly. Diaz got the ball and sent it across. Gill headed the goal and AC Milan scored 2-1 at Sampdoria.

In the 27th minute, Leo was knocked down by Gunter in the restricted area. The referee whistled for a penalty and Gunter got a yellow card.

In the 29th minute, Gill hit a penalty kick and AC Milan beat Sampdoria 3-1.

In the 63rd minute, Tonali received a cross from his teammate and broke into the restricted area. Diaz pushed the goal in front of the door and AC Milan scored 4-1 at Sampdoria.

In the 68th minute, Leo sent a cross from the left. After Gill stopped the ball, he still scored it under the defense of the opponent. AC Milan scored 5-1 at Sampdoria.

[Moment of Competition Focus]

In the 5th minute, mesias tried to shoot with his left foot after cutting from the right, and the ball missed the far post.

In the eighth minute, the Special Olympics fell to the ground in the restricted area, and the referee did not express it.

In the 33rd minute, Tonali made a cross from the right, Gill threw his head at the goal, Ravaglia saved the ball, Milan got the ball back, and then krunic shot wide.

In the 51st minute, Quagliarella sent a 45-degree cross from the left, and Layrisse missed the volley.

In the 61st minute, Calabria made a cross from the right, and then Gill’s header was confiscated by Ravaglia.

In the 61st minute, Gaby received a ball from his teammates, and his left foot shot was saved by Maignan.

In the 79th minute, Salma Coles hit the door outside, and the ball was blocked by the defender and crossed the baseline.

When there was no injury time in the second half, the whole game ended, and AC Milan 5-1 Sampdoria.

Milan starting: 16- Maignan, 2- Calabria, 28- Jiafu, 23- Tomori (81′ 24- Kyar), 19- Special Olympics (82′ 5- Barlow-Toure), 8- Tonali (81′ 32- Pobega), 33- krunic, 30.

Milan substitutes: 1- Tata Rusanu, 83- mirante, 20- Kalulu, 46- Gabilla, 7- Adelie, 14- Bakayoko.

Tevez revealed that he hated Sir Alex Ferguson and informed him to move to Manchester City before the Champions League final! Revenge on Manchester United and renege

Argentine star Carlos Tevez, nicknamed "The Beast", is an enhanced version of Wehorst, who can score goals and catch up with his own bottom line from the front line. However, because of the transfer, he finally fell out with Sir Alex Ferguson, and even raised the slogan "Sir Alex Ferguson rests in peace" after moving to Manchester City. Even now that he has retired, the 39-year-old Tevez still resents the way Sir Alex treated him at Manchester United.

Tevez was loaned to Manchester United in 2007, during which he performed well, scoring 34 goals in various competitions and winning two Premier League titles and the Champions League trophy. However, Tevez did not complete the permanent transfer to the Red Devils. In 2009, he joined rival Manchester City, where he spent the next four seasons. Tevez insists that Sir Alex Ferguson was the reason for his decision to move to Manchester City.

The Argentine Beast stressed that he wanted to stay at Old Trafford, but Sir Alex made a false promise to him. Manchester United didn’t buy him out, so he didn’t hesitate when he received the invitation from Manchester City. "I don’t need to think too much, because I am angry with Ferguson. Tevez told ESPN, "As a coach, he is a phenomenon. He has been teaching at a club like Manchester United for so long, but something happened between me and him. 」

Tevez explained in detail: "I was loaned to Manchester United, and finally he told me:" Manchester United will buy you out, but I will bring Berbatov. Don’t worry, I brought him in to compete fairly with you. We will talk to your agent and reach an agreement on the contract and transfer. But in the end, they didn’t call the broker, and nothing happened. Time is running out. They began to want to lower my price. Every time I play, I perform, and the fans shout names. This is a year-long digestion process. 」

According to Tevez, before the 2009 Champions League final, he told Sir Alex Ferguson that he would join Manchester City as a revenge for United’s reneging on their words in the past year. "I have more or less accepted Sheikh Mansour’s proposal. After the final, I will take a private jet to meet him in Abu Dhabi with my family and solve the contract problem with Manchester City. All this happened before Manchester United’s Champions League final," Tevez added. "The day before the Champions League final against Barcelona, I told him that I would join Manchester City. 」

Tevez started 18 games in the Premier League that season and scored 5 goals, which he was not satisfied with. In that Champions League final, Sir Alex Ferguson finally arranged for him to play as a substitute in the second half, playing 20 minutes earlier than Berbatov, but neither of them played a role. Barcelona beat Manchester United 2-0. "Ferguson kept saying that he was going to buy me that season, and then he brought in Berbatov and didn’t let me play in the league. "The beast vomited.

Tevez then added: "It was like a dagger for him to tell him before the final that I was going to join Manchester City. But it is also true for me, because I love Manchester United. But for me, he didn’t keep his promise for a whole year, and he made me miserable. It hurts me a lot because I love Manchester United. I like playing football at Old Trafford. Playing football there is like a bomb explosion. It gives me that feeling. Then the chief came, and they told me that they wanted me to be the standard bearer of Manchester City. He showed me the blueprint for the future, just like the club is today. 」

After the official transfer of Tevez, Manchester City released a controversial advertisement in the local area, in which Tevez opened his arms and the poster read "Welcome to Manchester". Tevez later made 148 appearances for Manchester City, scored 73 goals and assisted 35 times, which helped the team win the Premier League and the FA Cup. However, his time with the Blue Moon also ended in a broken relationship because of falling out with coach Mancini.