Cover journalist Guo Kexin
In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.
40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry
In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.
The new future of domestic beauty cosmetics China market has become the source of global innovation
At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.
Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "
The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.
With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."
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A few days ago, Shiseido (China) Investment Co., Ltd. added an investment enterprise-Xiamen Ziyue Equity Investment Partnership (hereinafter referred to as "Xiamen Ziyue"). It is understood that the registered capital of the company is 501 million yuan, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private funds. It is noteworthy that on May 8th, L ‘Oré al Group officially announced the establishment of its first investment company in China market-Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meidifang Investment") with a registered capital of 100 million yuan.
Beauty cosmetics technology leads the new wave
Although the L ‘Oré al Group and Shiseido have not disclosed the investment plans and targets, L ‘Oré al once said: "The strategic transformation of beauty technology is very important to us." According to official website, the beauty technology strategy refers to making changes in product innovation, omni-channel marketing, and enhancing enterprise agility by using technology and digital innovation. In addition, Bai Pu Le, Chief Financial Officer of L ‘Oré al Group, said that China is strategically important to L ‘Oré al Group, which is not only the key growth engine of the Group, but also one of the sources of inspiration for leading future innovation.
With the rapid development of online consumption channels and the impact of the epidemic on physical channels, AI/AR virtual makeup test, smart beauty mirror, smart skin tester, 3D printed lipstick and other products have attracted the curiosity of many consumers.
In 2014, L ‘Oré al launched the virtual makeup mirror Makeup Genius. With the help of augmented reality technology, users can see the makeup effect after using the product before buying it. This is the first test of AR technology in the beauty industry. Subsequently, major beauty brands at home and abroad began to try "beauty+technology". Shiseido has developed the invisible VR project "caico", which makes use of the interactive features brought by virtual reality, so that consumers can get the immersive experience of product interaction when they can’t directly touch the product, for example, they can smell the smell directly and satisfy consumers’ understanding of product information. In addition, at the 2020 China International Import Expo(CIIE), Estee Lauder launched an expert skin diagnostic instrument, which can make a comprehensive skin diagnosis for consumers with the help of AI technology.
It is worth noting that before the "Double Eleven" in 2019, Alibaba Tmall Beauty Channel launched the AR beauty function. The data shows that after trying AR beauty cosmetics, the customer conversion rate of makeup testers has increased by four times, compared with only two times that of pictures and videos. According to the Foresight Report on the Application of Science and Technology in Beauty Industry in 2025, under the traditional format, the beauty industry in China will develop steadily and reach a market scale of 620.35 billion yuan in 2025. If there is technology empowerment, the industry scale will reach about 1 trillion yuan in 2025.
Jean-Paul Agon, chairman of L ‘Oré al Group, once said that digital technology is compatible with the beauty business. "Beauty products are very expressive, and consumers are also very young. They like to take selfies with their mobile phones, broadcast live, virtual hair dyeing and color testing. These new services that incorporate technology are very suitable in the field of beauty." He also said that the L ‘Oré al Group’s digital budget is growing rapidly, and "digitalization" has become one of the key words of the Group’s development.
Collision with technology, the "magic weapon" for beauty companies?
With the increasing penetration of digital and virtual technology into every scene of daily life, beauty technology is gradually becoming the "magic weapon" of the industry.
In 2019, Neutrogena, a skin care brand under Johnson & Johnson Group, released a miniature 3D mask printer-Mask ID. According to reports, this mask printer uses the function of 3D camera, and users can create an accurate multi-dimensional face model by taking selfies. The 3D printing process can print nutrients on the precise area of the mask, providing an accurate skin care experience.
In 2021, Kose also brought a "customized mask" to China International Import Expo(CIIE). By scanning consumers’ faces, the customized mask can be printed on the spot, and different brands of lotions can be adjusted and matched according to everyone’s different needs, so as to achieve differentiated and fine services. At the same time, Kose also launched a Nail Printer jointly developed with CASIO. This device can identify the shape, bending degree, outline and other information of nails and directly print out the fitted nails. Consumers just need to put their fingers into the machine, choose a pattern they like, and press the button, and the machine can spray the pattern on their nails.
YSL, a brand of L ‘Oré al Group, displayed PERSO, the world’s first concept product of customized cosmetics for home use, at China International Import Expo(CIIE). Users can mix lipstick colors according to their own preferences. Today, PERSO has been commercialized, and the "YSL ROUGE SUR MESURE" Saint Laurent beauty cosmetics "lipstick printer" is officially on sale. It is reported that the price of "machine+two-color system" products is 3910 yuan.
Nowadays, the collision between beauty and new technologies is becoming more and more fierce, and AR/VR, AI and 3D printing technologies are more widely used. Improving the experience and meeting the individual needs of consumers have become areas that beauty companies are actively exploring.
Beijing News Shell Finance reporter Yu Menger
Proofread Chen Biyan
IC photo with closed picture
Reporter Wang Wei reports On the evening of November 1st, China women’s football team ushered in the second stage of the Paris Olympic preliminaries in Xiamen. The 1-1 result resulted in neither China nor South Korea qualifying. This is also the second time that China women’s football team missed the final stage of the Olympic Games after missing the 2012 London Olympic Games. After the game, China women’s football team Wang Shanshan, Dou Jiaxing and other players shed tears on the court. Without the Paris Olympic Games, China women’s football team failed to achieve their goals in the 2023 Women’s World Cup, Hangzhou Asian Games and Paris Olympic preliminaries.
Before the battle of life and death, the AFC held the 2022 annual award ceremony, and Shui Qingxia won the title of the best women’s football coach in 2022-in recognition of her leading the team to win the 2022 women’s Asian Cup. But this honor is more like an invisible pressure for the women’s football team in China, last stand in the final round of the group stage. In addition, before the match, the Filipino women’s football team ranked second in Group A had already scored 6 points. On the evening of November 1st, the confrontation between Chinese and Korean women’s football teams became a "life-and-death battle". No matter whether it was the China women’s football team with 3 points or the Korean women’s football team with 4 points, only the winner had a chance to advance.
In this game, Shui Qingxia used Liu Yanqiu as the right avant-garde in the starting lineup, which is a big change. However, Yan Jinjin, who scored in both games before the Olympic preliminaries, was put on the bench. Obviously, Shui Qingxia still wanted to leave the back hand at the end.
In the first half, there were not many opportunities for the two teams. Uyghur Gumula once scored a goal for the China women’s football team, but Wu Chengshu’s offside goal was invalid. On the other hand, South Korean women’s football relies more on the 16-year-old mixed-race teenager Cathy Fair to make a killing in the frontcourt. Her breakthrough in the first half of stoppage time created a killing for veteran Chi Xiaoran, who surprised the China women’s football team with a cold sweat when she hit the post.
In the second half, it was still the Korean women’s football team that took the lead in rewriting the score. In the 61st minute, they took advantage of the free kick and Chi Xiaoran assisted Shen Yi to grab the header and then broke the deadlock. China women’s football team was forced to die. It wasn’t until the 70th minute that Shui Qingxia finally took a chance and put on Wang Linlin, the central defender, and pushed the captain Wang Shanshan to the front line. The change was immediate. In the 78th minute, China women’s football team used a free kick to equalize the score. Yan Jinjin passed the ball into the penalty area and Wang Shanshan headed the ball to score a beautiful goal.
However, the score of 1-1 was not enough for both China and South China. In the 84th minute, the women’s football team made a beautiful left-wing counterattack, and Yan Jinjin received a pass from her teammates on the right to form a single-handed trend. Unfortunately, her final shot missed the post. In the end, after five minutes of stoppage time, the China women’s football team and the Korean women’s football team drew 1-1, and both teams missed the third stage of the Paris Olympic preliminaries. Japan, Australia, North Korea and Uzbekistan (the best group is second) entered the third stage of the competition, and they will compete for the last two tickets to the Paris Olympic Games.
For China women’s football team, there are three major events this year, among which the first event failed to qualify for the Women’s World Cup group match, setting the worst result in the history of China women’s football team participating in the World Cup; Hangzhou Asian Games only won the bronze medal when Japanese women’s football team and Korean women’s football team didn’t send the strongest team to participate, which didn’t meet the expectations of the outside world. This time, the exit from the Paris Olympic preliminaries failed to extend the hope to the third stage-three sap notes, which means that China women’s football team failed to achieve the expected goals in all three major competitions this year.
The elimination of the Paris Olympic preliminaries means that the China women’s football team will have no major competition to play in the next year or two. Shui Qingxia took over as the head coach of China women’s football team after the Tokyo Olympic Games, but now she has missed the Paris Olympic Games, and a complete cycle of leading this coaching team has ended.
In this Olympic preliminaries, China women’s football team did encounter many difficulties, including Shoupeng Wang’s injury and Tang Jiali’s failure to return to the team, and Zhang Linyan’s state failed to reach the best because of some injuries. Another player studying abroad, Wu Chengshu, missed the match against Thailand because of a fever, and Li Mengwen failed to register for the match against South Korea because of injury. Because of her poor record, some tactical arrangements and personnel arrangements of Shui Qingxia have naturally been questioned by some outside voices.
After the game, some media asked Shui Qingxia whether she would continue to lead the women’s football team in China. Shui Qingxia responded: "We didn’t achieve the original goal in terms of results alone, but more young people can get exercise through the game, and we can really see that China women’s football team can do better in terms of skills and tactics besides spirit, and we can find the right way in the process of failure in the future. This is ok. As for the future, I’m not sure now. In any case, I hope that the women’s football team in China will get better and better. I hope that these girls will really enjoy the happiness brought by football on the football field and hope that they will get better and better in the future. "
After the game, Shui Qingxia talked about the preparation of the team and the topic of players studying abroad. "After training in Xiamen, I learned that overseas players came back late. I am still worried about their physical fitness, including recovery and jet lag. I will play the game two days after returning. There must be many people asking, since you have so many worries, why did you call them back? China Football Association has been encouraging more young players to go out, not just to go out, hoping that more players will gain experience and serve the motherland in the future. Personally, I am very supportive from the beginning to the present. I hope that our players will go out and see the outside world, what advantages and shortcomings they have, and see how football is played in European countries. " Shui Qingxia said.
Shui Qingxia also took the initiative to talk about Tang Jiali, who was not selected for the national team this time. "I have always supported studying abroad. Maybe many people care about Tang Jiali’s problem. She is also one of the overseas players. She is a good player. We have been communicating before, including her trip from Shanghai to Spain, including her performance in the league. She is a very powerful player. I hope she can maintain a good competitive level through the Spanish league and have the opportunity to serve her motherland and return to the team."
China women’s football team failed in the World Cup, the Asian Games and the Paris Olympic preliminaries, which made the women’s football girls very sad. After the game, Shui Qingxia hugged each team member. Wang Shanshan, captain of the China women’s football team, shed tears on the field. "In fact, we played very well in today’s game. In the future, I hope more young people can get up and carry forward the spirit of women’s football in China and never give up."
"I’m sorry that I didn’t win today’s game, which means that I can’t enter the Olympic Games in the following games. The players performed very well in today’s game, including the fighting style. The players really tried their best in this game, and I am especially grateful to the players. " Shui Qingxia apologized after the Olympic preliminaries.
At the same time, she said: "From the heart, I am quite sad. I feel sorry for these girls, because everyone has been struggling since the beginning of this year, and the women’s football team in China has its highlights. We have also seen many technical and tactical gaps and deficiencies. In fact, we are trying to adjust and change every day. From now on, the change is not good enough or fast enough. Our team members also tried their best, and I am very grateful to my team members and thank my team. "
Throughout 2023, women’s football competitions in China have been held one after another. It can’t be said that the team doesn’t work hard, but the dilemma of weak foundation and unclear direction can’t be changed in a day or two. Regarding the future of China women’s football team, Shui Qingxia said after the game: "Everyone has seen the World Cup, the Asian Games and the Olympic preliminaries. In fact, there is a big gap between us, especially in youth training, which is an important direction for future development. We don’t have any big competitions in the next two years, but if we are soberly aware of the gaps and shortcomings and calm down to deal with some details, I think the China women’s football team will go in the right direction. "
In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.
The ball is coming, beautiful! Xiao yuyi.
In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.
In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.
Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).
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It is reported that the Guangdong team will change its name, Zhao Rui’s contract renewal is controversial, and Zhang Haojia will be reimbursed in the playoffs. We also know that whether qi zhou will join the CBA team now is always a topic worthy of people’s attention.
Zhou Qi can now say that his trading matters are a topic of concern, and even Chris Paul, a former teammate in the NBA, told him, brother, in fact, you can also consider coming to the Warriors. Our team system is also very suitable for you. After all, the Warriors are absent from players like qi zhou now.
Even after he returned to CBA, he also wanted to play basketball well. Now he has learned a lot in overseas leagues, and I heard that when he returned to the team, other players asked him for advice. He also didn’t have any shelf at all. He also wanted to play for other teams and learn something new. Guangdong Hongyuan Team in CBA also came to a new topic.
According to relevant sources, the Guangdong team will change the name of its own team, and the specific name is still unknown. In addition, Zhao Rui may also leave Guangdong Hongyuan team and join Xinjiang with high probability. What do you think of this?
In fact, Phil Jones has been injured almost every season, but he has never been peddled by the club, nor has he left the team because of the expiration of his contract. Manchester United could have chosen to renew Jones’ contract for one year, but due to his injury record, General Fei will end his 12-year career in the Red Devils this summer. As early as the beginning of this year, Tenghage revealed in an interview that since he took over Manchester United in May, Phil Jones had not completed a training. It was not until the press conference of Manchester United against Bournemouth that Tenghage said: "He saw Phil Jones training for 20 minutes in training, which is his first training this year!"