标签归档 上海夜生活 全国品茶服务

The first theme of the fourth quarter is coming! The most cattle concept stocks are targeted at these stocks.

K graph BK0984_0

  The first explosion in the fourth quarter of 2023It’s coming.

  On the first trading day after the National Day, A shares rose less and fell more as a whole.It once fell more than 1.2% in intraday trading, and the closing decline narrowed to 0.44%. Northbound funds resumed trading at 14: 00, with a net sale of 7.46 billion yuan throughout the day.

picture

  The overall turnover of A shares was sluggish, with only 3 shares exceeding 5 billion yuan, namely.

  The leader of the trackThe turnover was 6.618 billion yuan, and the stock fell 3.71% today. The intraday share price hit a two-year low. The latest A-share market value was less than 860 billion yuan, and the closing price retreated 48.74% from the historical high.

  Satellite communication concept leaderThe intraday price once rose over 17%, and the stock price reached a record high. At the close, the stock price fell sharply, and the increase narrowed to 3.9%.

  , aquatic products, prepared vegetables, pork,And other themes fell sharply. The index fell the most, and the concept stocksDown limit,Such as falling more than 6%.

  With cars,Related themes are strong against the market. One of the most eye-catching is thatConcept, index increase is far ahead in the A-share theme sector.6 shares gain a 20cm daily limit.

K figure 300351_0

  Today’s direct daily limit, the stock is both,, cars and other themes, realized in the first half of this year.69 million yuan, down 15.27% year-on-year.

  Huawei asks for new M7 orders.

  In the news, in the past Mid-Autumn National Day holiday, the new M7 in the world has become a dark horse in the automobile market, and the amount of large deposits (generally referring to reservations and non-refundable deposits) has hit record highs.

  On October 7, Huawei andThe AITO brand jointly developed announced that the number of new M7 models has exceeded 50,000. From September 12th to October 6th, in just 25 days, the average daily increase in the number of large enterprises in the industry was close to 2,000.

  In an interview in early 2023, Yu Chengdong had confirmed that Huawei BU would achieve the goal of profitability in 2025. M7 has undoubtedly boosted Huawei’s BU business in terms of market realization. As of August 30, 2023, the cumulative sales volume of the industry this year was only 35,200 vehicles. In other words, the single product pulling effect of the new M7 has been greater than that of the previously released M7, M5 and M5 EV.

  existAs mentioned in the article, Mate 60/Mate X5 series has driven Huawei’s popularity to rise unprecedentedly, and the price of new cars has exceeded expectations (249,800-309,800 yuan, 60,000-70,000 yuan lower than the main competing products), as well as the improvement of product strength such as safety, which has led to the surge in the number of shops and orders. It is expected that the monthly sales of brands driven by M7 will return to the ranks of 10,000 vehicles.

  It is said that in September, the state proposed to stabilize the consumption of fuel vehicles, which is conducive to the recovery of the low-end auto market and further stabilize consumption; The superimposed auto show will drive the new car listing boom, and the product strength of the model is expected to gradually improve. The "Golden September and Silver 10" auto market is expected to exceed the expectations at the beginning of the year.

  Two funds are eyeing these concept stocks.

  In the A-share market, more than 100 companies directly or indirectly participate in the industrial chain. As of October 9, the total market value of Huawei’s auto concept stocks A shares was about 1.45 trillion.Since the beginning of this year, Huawei’s auto concept stocks have risen by an average of 23.12%, significantly outperforming the Shanghai Composite Index in the same period.

  In terms of funds, some stocks have been acquired recently., financing funds to add positions. According to the statistics of data treasure, according to the average transaction price of the interval, there are 6 Huawei auto concept stocks that have increased their positions by more than 100 million yuan since September, namely、、. In the same period, there were also 6 net purchases of financing exceeding 100 million yuan, namely、、、、.

picture

  fromIn terms of growth potential, according to the unanimous prediction of more than five institutions, there are 19 concept stocks whose net profit growth rate is expected to exceed 30% this year and next.

  Of these 19 shares, 4 have a rolling P/E ratio of less than 30 times, including. Compare with that target price predicted unanimously by the organization,、、The upside is over 30%.

  The upside is 81.21%, ranking first. GuoshengThe research report believes that Xiangxin TechnologyStructural parts are expected to cooperate with Huawei,Wait, the incremental supporting potential is great; In the first half of 2023, the new fixed-point amount is expected to be 28 billion to 28.5 billion yuan, and the orders in hand are full; With the release of the company’s production capacity, the future growth can be expected.

picture

Intelligent thinking of Wuling: Everyone loves and dares to use it.

  [car home Industry] With the rapid popularization of intelligence, people’s way of life and travel is undergoing significant changes. Users have also become more convenient in driving. But while intelligence brings convenience, these functions also bring a lot of trouble to consumers. Many technical terms and abbreviations are dazzling.

  At the same time, due to the consideration of safety, many consumers have a mentality of "not commonly used, not daring to use, not using". No matter for the industry or the car companies themselves, these problems need to be solved urgently. High above the intelligent technology, only in the use of the majority of users, can usher in a faster development.

Home of the car

  While many other car companies, especially the new car-making forces, are still taking unmanned driving as their ultimate development direction and taking the stacking of various hardware and the introduction of obscure functions as their selling points, SAIC-GM-Wuling (hereinafter referred to as SGMW), which has always advocated that "what people need, Wuling will build", has given a seemingly opposite answer.

  On August 8, SGMW officially announced its important achievements in the field of intelligence at the important moment when SGMW’s first new energy global vehicle, Air ev (right-hand rudder version), rolled off the assembly line in Indonesia and new energy vehicles officially exceeded 1 million, and had in-depth exchanges with the media.

Forget the function and start from the scene.

  In the communication, SGMW has never mentioned the expressions of various computing powers and the functional introductions that other car companies often say, only the scenes that users encounter every day and the efforts made by Wuling in these familiar scenes. Because in SGMW’s vision, intelligence should "reshape future driving".

  What should driving be like in the future? For SGMW, it is intelligent driving that everyone dares to use, everyone can use and everyone loves to use, and it is intelligent driving that makes users feel at ease and happy. Since intelligence provides such a platform for cars, it should be well used.

  In order to realize this vision, SGMW has created the technical concept of "Emotional Engine", focusing more on high-frequency usage scenarios.

  The "Emotion Engine" takes "users" as the core and is driven by "emotions", focusing on users, segmenting scenes and gaining insight into people’s hearts, deeply focusing on the scenes that users are most concerned about and use the most frequently, and realizing an intelligent closed loop from user emotion capture → scene definition → algorithm realization → simulation test → real vehicle verification → user co-creation.

Home of the car

  Through the "emotional engine", SGMW can capture the emotional changes of consumers in various car use scenarios. For example, users will feel scared and angry in scenes such as being jammed at close range and parking under the car. Users will feel angry and anxious in scenes such as speeding up and finding a parking space before going straight through the intersection.

  Based on the emotional engine, SGMW also found that the highest frequency scene of users’ travel is the driving scene of 0-80km/h in the city. With deeper insight, it was further found that "congested road conditions" and "parking links" are two major difficulties that users need to solve urgently. In order to solve these two major pain points of users, SGMW has solemnly launched the "Lingxi Intelligent Driving System".

  In SGMW’s view, good steel should be used in the cutting edge, and it is the key to effectively solve the user’s problems. Instead of spending money on intelligent functions with few usage scenarios and high cost, it is better to be pragmatic and let users realize the best experience with the least cost.

  To this end, SGMW has established an intelligent R&D team of more than 4,000 people, including 109 doctors around the world, and built the world’s first public test road integrating 5G communication, V2X, remote driving control and driverless driving. In 2019, it began to lay out unmanned logistics and actively explore the field of intelligent driving.

DJI DJI Technology Endorsement

  In order to realize the imagined intelligent vision, SGMW chose DJI as its intelligent driving technology partner. Of course, there are some accidental factors in choosing DJI, but more of them are the coincidence of the "user" concepts of both sides. One has millions of new energy users, and the other has tens of millions of product technology applications. The two sides can be described as hitting it off.

Home of the car

  In the end, the "smart driving system" with the core advantages of "parking scene" and "congestion scene" came into being. On the core hardware, SGMW chose DJI stereo binocular camera as the key component. In SGMW’s view, binocular vision is the best choice after hundreds of millions of years of evolution.

  Based on DJI’s algorithm accumulation in the field of visual perception and the mass production experience of UAV’s visual perception system, the stereo binocular camera independently developed by DJI has the core technical advantages of stereo visual perception imaging, online self-calibration technology and real-time road online modeling.

Home of the car

  Moreover, the structure of integrated binocular, not two independent monocular cameras, can bring higher stereoscopic vision synergy, not only can accurately identify common objects, but also can accurately locate any obstacles and estimate their distance, providing stereoscopic and accurate visual perception for the "Linxi Intelligent Driving System".

  At the same time, relying on DJI’s on-board vehicle regulation domain controller and intention prediction and multi-modal decision-making regulation and control technology, Lingxi Intelligent Driving System has extremely high software and hardware collaborative optimization ability and rich peripheral expansion and integration ability, and has the advantages of user’s intention prediction in complex road conditions, self-learning in various driving styles and full coverage of urban road conditions in China.

  At the level of test and verification, SGMW has established a complete simulation test system, especially a fully closed-loop virtual test platform for people, vehicles, roads and environment and a complete set of intelligent driving simulation test and evaluation system. AI restores complex and diverse traffic scenes and provides simulation verification for the "Linxi Intelligent Driving System" with more than 20,000 kinds of user usage scenarios.

  In the real vehicle verification, SGMW has completed more than 5 million kilometers of road tests and more than 1 million intelligent function tests, covering 20 provinces and more than 100 cities across the country, covering a wealth of driving and parking scenarios. What’s more worth mentioning is that SGMW has joined hands with 10,000 real users to create and improve the intelligent driving experience, listen to the feedback from real users, and create a number of "industry-first" intelligent driving functions.

Home of the car

  At present, the "Lingxi Intelligent Driving System" has taken the lead in landing the 2023 KiWi EV and will be extended to other models in the future. With its excellent performance of "smart parking" and "smart driving" in urban travel scenes, the 2023 KiWi EV once won two honors of "Smart Parking Gold Award" and "Smart Driving Gold Award" in the 2022 World Smart Driving Challenge.

How does the "Lingxi Intelligent Driving System" solve the pain points of users? 

  Based on the deep thinking of intelligent application and the blessing of "Linxi Intelligent Driving System", many practices of SGMW are very different from those of the industry. For example, in the scene of chaotic lane lines, the general practice of the industry is lane line recognition, while SGMW adopts stereo recognition of the surrounding environment. For shifting the lever to change lanes, the general practice in the industry is to open the limited conditions and fix the speed to change lanes, while SGMW can realize intelligent identification of road conditions and accelerate and decelerate to change lanes.

  For another example, for obstacle recognition and response, the general practice in the industry is that obstacles need training to be recognized, while SGMW can avoid them intelligently without training; In the case of traffic jam at close range, the industry may suddenly brake or fail to brake, and SGMW can easily deal with traffic jam when the vehicle is 1.5m away from the vehicle.

  In the parking scene, the "Linxi Intelligent Driving System" can simultaneously support parking space identification in the static, forward and backward all-round states of the vehicle; Stop when visible, effective vertical, parallel and inclined train spaces, and can identify parking space locks; In the process of parking, the parking space limiter can be identified to avoid "offside". In addition, the "Linxi Intelligent Driving System" also pioneered the identification and accurate parking of parking spaces at any angle of 360, which can identify and accurately park parking spaces at any angle with the parking spaces, and can be operated both inside and outside the car.

  For narrow parking spaces (including horizontal, vertical and inclined train spaces) with one side exceeding the rearview mirror by 15cm, vehicles can park safely and smoothly. Facing the corner parking space, the vehicle can accurately identify and reasonably plan the parking path according to the parking space and the surrounding actual situation.

  It is worth mentioning that "Linxi Intelligent Driving System" also pioneered "AI Intelligent Parking", which integrates the functions of intelligent parking, direction judgment and path planning. The parking scene is not disturbed by the parking space shape and vehicle state, and any parking method can realize intelligent parking, and can respond to obstacles in time to reserve enough boarding space for drivers.

Home of the car

  It is understood that after the user’s closed-loop verification, SGMW vehicles using the "Lingxi Intelligent Driving System" can keep users in a pleasant or surprising state regardless of fast road conditions, high-speed road conditions and parking links.

  Today, SGMW has completed the construction of a pure electric and hybrid power platform. Next, intelligence will become its important development direction. In the field of intelligence, SGMW’s achievements are not only "Linxi Intelligent Driving System". In the future, SGMW will also jointly develop the intelligent cockpit function-Scene Rubik’s Cube based on the concept of emotional engine and bytes, which can realize active interaction among thousands of people. (Text/car home Yang Yichun)

Home of the car

A male customer and a female employee died in a fire at the sauna center in Shenzhen.

At 10 o’clock the night before yesterday, a sauna center in Shenzhen caught fire, killing one man and one woman, namely customers and employees. According to reports, the fire in Shenzhen Sauna Center was caused by a short circuit of outdoor billboards. According to nearby witnesses, when the fire broke out in Shenzhen Sauna Center, there was a big fire and smoke, and customers fled in haste, and many people even ran away with their shoes. After the fire broke out in Shenzhen Sauna Center, the area began to conduct a comprehensive investigation of crowded places.

A male customer and a female employee died in a fire at the sauna center in Shenzhen.

Yesterday, when the reporter of New Express went to the scene of the incident, he saw that the location of the incident had been blackened by fire. According to the nearby shop owner, the fire was very big at the time of the incident, and a lot of smoke came out. Many fire engines were on the scene to put out the fire, but the fire was quickly controlled. Later, the reporter contacted the customers who were spending money in the sauna center at the time of the incident, claiming that many people had no time to check out at that time. "When I heard that there was a fire, I grabbed my bags and ran out no matter what clothes I was wearing. The corridor was full of smoke, and some people’s shoes ran away." It is understood that there were hundreds of people who fled hastily at that time.

According to the report of Shenzhen Luohu District Safety Management Committee, at 10: 04 the night before, the public security command center received a report that the outdoor signboard of Taipingyang Commercial Building, No.4028 Jiabin Road, Luohu District, caught fire, and 10 fire engines from 4 squadrons were dispatched for on-site rescue. At 10: 18, the fire was extinguished. After on-site search, two people who were unconscious due to inhaling smoke were found in Room 0560 on the fourth floor, and immediately handed over to the ambulance center staff who arrived at the scene for rescue, and died after being rescued.

After investigation, the two people who died were a man and a woman, and the male deceased Zhang Moumou was a customer of the place; Du Mou, a female deceased, is a staff member of the site. The cause of the fire was initially identified as the failure of the power line of the outdoor billboard. At present, the public security fire department is conducting a comprehensive investigation into the cause of the accident, and the related aftermath work is carried out in an orderly manner.

At 9: 00 am yesterday, the Luohu District Party Committee and the District Government of Shenzhen held an emergency meeting on fire safety, demanding that the cause of the accident be found out quickly, the accident investigation and aftermath should be done well, and special treatment should be carried out for lintel signs and outdoor billboards in an all-round way, especially for the electrical safety and building safety of similar advertising signs, and the safety of key places such as various professional markets such as cloth and clothing, three small places and crowded places should be comprehensively investigated and rectified.

Short videos and live broadcasts share traditional skills, and Pu ‘er tea merchants accelerate their growth in Tik Tok e-commerce.

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office

In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.

But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.

Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.

I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.

However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.

How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.

Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".

After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.

He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.

In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.

In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.

Push Pu ‘er tea to the mass market through standardization.

Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.

In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.

In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.

Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.

Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.

In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.

In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.

On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.

For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.

On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products

Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.

Reach the mass consumers online.

From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.

Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.

However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.

In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.

After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.

The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.

Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.

This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.

Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」

Interest in e-commerce growth in Tik Tok

In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.

In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.

Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.

In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"

In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.

Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」

After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce

In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.

The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」

Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.

Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.

In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.

Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.

Curry is not the greatest shooter.

Looking at this title alone, it is estimated that it will attract a large number of people’s refutation, and even the siege of Curry fans. Because, since Curry was born and succeeded, when it comes to the greatest shooter in history, many people will say it is the Golden State Warriors, Stephen Curry.

There is no doubt that Curry’s epoch-making unparalleled archery and his series of shocking performances and achievements make him deserve to be considered by many people. Curry is the strongest and greatest shooter in history, no one, no doubt! But in fact, Curry should not be defined as a shooter, even if the word greatest is added in front, it is still not suitable. Not because he is not qualified to be the greatest shooter, but because his performance has already surpassed the realm of a shooter.

Let’s see, what was the previous definition of a shooter? Of course, most of his scores come from shooting, and he often shoots at fixed points, or throws after catching the ball, even if there are not many jump shots. Why? Because most shooters used to rely on people to feed the ball, and their function was relatively simple, that is, shooting. Besides, they didn’t do much work. Therefore, in fact, the shooter is not valued by everyone. Even if there are Ray Allen and Miller, they are also not among the top players. In short, their independent attack with the ball is not strong enough, their performance is limited, and their influence on the game is limited. Of course, this is relatively top-notch.

Curry, on the other hand, is completely different. He broke people’s inherent impression of the shooter. He not only has the advantages of traditional shooters, but also has many weaknesses that traditional shooters don’t have, or lack. He can drive the game by holding the ball himself, and his independent scoring ability is super strong, and his scoring explosive power is also historical. His deterrent power to the opponent’s team can start from half-time. His influence on the game and the team, his dribbling ability, field vision and scoring skills all made him rise to the discussion of the greatest players in history.

And the achievements he has made in leading the team have made him no longer in the ranks of shooters. All-vote MVP, four championships, and his influence on the basketball game have brought about changes that have promoted him to the ranks of the greatest players. So, stop saying that Curry is a shooter, even the greatest.