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What’s Tik Tok’s intention to launch a PC web version?

Editor’s lead: Recently, Tik Tok launched a web version. This update has caused a lot of heated discussion. Some people cheered for the addition of an artifact to fishing at work, while others complained that the web version of Tik Tok was too crude in design and functional experience, which was inconvenient to use. So, why did Tik Tok do this?

A few days ago, on June 21, Tik Tok officially launched the pc web version, and Aauto Quicker also launched the web version a long time ago, but it was relatively low-key. Wechat also launched its efforts on the pc version recently, whether it was at the entrance of the online circle of friends on the PC version, it was even more powerful. It can be seen that more and more platforms have returned to the original, and more and more attention has been paid to the PC side. It can also be seen that the competition between mobile terminals has become fierce. For the extension of the scene, the PC side has once again ignited a war and become a.

Specifically, in the field of short video, in the past year, both Tik Tok, Aauto Quicker, bilibili, WeChat video number and other platforms launched fierce attacks in the field of short video and live broadcast. Especially in the field of live e-commerce, all short video platforms regard live e-commerce as the focus of commercialization in the future. So what is the purpose of launching PC web version in Tik Tok this time, and where is the short video platform to wait for the way out?

What's Tik Tok's intention to launch a PC web version?

From the screenshot above, do you find that the Tik Tok web version is very similar to bilibili? Of course, this is the most superficial feeling, but from this point, we can also see why Tik Tok entered the pc version.

As can be seen from the screenshot, most of the videos in the pc version are medium-sized videos over 1 minute, and many of them are horizontal videos. It is not difficult to see that the main scene of video recommendation in the web version is to meet the user’s demand for medium and long videos. After all, watching the horizontal version on the computer side is more experience.

Different from Aauto Quicker’s web version, many short videos on Aauto Quicker’s web version are still vertical screens, and the viewing experience is similar to that of the mobile terminal. However, Aauto Quicker does not classify according to the video tag area, but according to the types of short videos, live broadcasts, long videos, small theaters and movies, which is quite different from Tik Tok’s classification.

In my opinion, the layout of long videos, especially the web version, has provided new channels for office workers to fish, and in essence, it is more to seize the user’s time. Judging from the data released by Tik Tok before, the peak usage of Tik Tok app is at 12 noon and 19-21 pm, so it can be found that the long low peak periods are during working hours. For the fishing party, Tik Tok certainly hopes to compete for the usage time of this group of people. On the other hand,

What's Tik Tok's intention to launch a PC web version?

In fact, we can find this reason from the speech of the relevant person in charge of Tik Tok: "With the video-based creative expression becoming a daily life, Tik Tok has accumulated contents in different fields, and many professors and schools have also published knowledge and teaching contents on Tik Tok, which are often mainly horizontal screens and generally last more than 5 minutes, which is more suitable for viewing and consumption on the web version."

No matter any product, its launch is actually based on the three dimensions of users, scenarios and needs. Under the condition of meeting the different needs of users in different scenarios, it is the best solution to meet the company’s strategy and commercialization goals.

Another is that users in the web version can interact more easily. Here, it mainly refers to the form of barrage. The vertical comments on Tik Tok app are all put away, while the web version can make comments into barrage, so that users can interact better with up owners and users, and the atmosphere is better.

On the other hand, the web version also supports creators to publish videos. Many professional editors and mcn organizations use professional computer software to edit, and then send them to mobile phones after editing, and upload them again on Tik Tok app. Now Tik Tok supports publishing videos directly on the computer version, so it is more convenient for creators who use computer editing to publish videos, and the path is shorter and the experience is better.

Here are three commercial conjectures of Tik Tok layout web version:Pan-knowledge, live broadcast square, search,Let’s focus on why there are these three conjectures.

First of all, let’s look at the pan-knowledge field. It can be clearly seen from the speeches made by the relevant person in charge in Tik Tok. Many knowledge bloggers, schools, professors and creators in professional fields have released many knowledge-based videos, and a lot of pan-knowledge content has been accumulated in Tik Tok, which is more suitable for viewing on the web version.

Here you can see a data,In bilibili, as of May this year, more than 78 million users were studying on bilibili, accounting for 35% of the monthly life.From social sciences, humanities and history to science popularization and even health fields, the pan-knowledge videos on bilibili are widely welcomed by users, and among the 985 and 211 college students in China, bilibili’s penetration rate has reached 82%. Tik Tok certainly wants to seize such high-quality users.

Therefore, Tik Tok’s web version must be aimed at pan-knowledge videos, hoping to catch this part of users. In addition to making efforts on medium-and long-term knowledge videos, I think Tik Tok is aiming at the adult education market in the next bigger game, namely online education in the workplace.

Secondly, look at the live broadcast. The live broadcast is mainly aimed at three directions, one is live broadcast on the show, which is the reward mode, the other is live broadcast with goods, aiming at the direction of e-commerce, and the third is live broadcast of games. What I want to seize is platforms such as tiger teeth, fighting fish and penguin e-sports. Why do you want to launch live broadcast on the web version? The main reason is that the live broadcast on the web version has a larger screen and is easier to classify.

At present, several labels in Tik Tok include the classification of live broadcast. If we look closely, we will find that most of the live broadcasts on the current web pages are game-based live broadcasts, which coincides with my guess. The main target is the game market. Besides the live game scenes, we can also look forward to two steps. I think we will definitely aim at the release and distribution of games, and we can wait and see.

The last one is search. The headline has launched a search platform before. Why did I say that Tik Tok is also targeting the search market?

Here, the person in charge of them actually mentioned that there are a lot of high-quality content in Tik Tok, and many users are used to using Tik Tok to search when they have questions, especially some tutorial content, and the video is more intuitive and easy to understand. Although it is said that it wants to improve the user’s search experience, in the case of satisfying users’ search, search is actually a recognized commercial model. Search feed streams are inserted into advertisements, and hot search lists are also a big advertising space. Besides advertisements, the biggest purpose is actually to seize the search market.

Although Tik Tok has launched a web version at present, its function is still relatively rough compared with that of Tik Tok app: it is unable to view the concerned bloggers, the viewing experience is poor, there is no barrage, it is impossible to watch continuously, and the video classification is insufficient.

Generally speaking, Tik Tok has once again taken a step in the layout of medium and long videos. I don’t know if Aauto Quicker, bilibili and Youaiteng will be more worried when they see this news. As users, of course, they hope to have healthy competition among major platforms and bring better experience and content to users.

Harryli, WeChat WeChat official account: Notes of Harry Li, everyone is a product manager columnist. 3 years of product experience, mainly focusing on mutual funds, new retail and other fields, as well as industry hotspots related products and operational content.

This article was originally published by everyone as a product manager, and it is forbidden to reprint without permission.

The title map comes from Pexels and is based on CC0 protocol.

College print shops hoard hundreds of pirated textbooks, and students buy photocopied textbooks to save money.

  Print shops in colleges and universities hoard hundreds of pirated textbooks.

  College textbooks are priced higher, and students can save half the money by buying photocopied textbooks. Copy shops have become the focus of many publishers’ rights protection.

  In February, the National Office for Combating Pornography and Illegal Publications, in conjunction with five departments, issued the Notice on Launching Special Governance Actions for Universities and Their Surrounding Copy Stores in Some Key Cities, requiring 40 key cities across the country to severely crack down on piracy and copy activities in universities and their surrounding copy shops, so as to curb the growing trend of campus piracy. Beijing, where universities gather, has also been included in the list of special governance this year.

  What are the reasons for the widespread popularity of copying teaching materials? Beijing Youth Daily reporter recently visited copying shops around many universities in Beijing, and found that most shops are still openly undertaking the business of "privately customized" copying teaching materials, and even some shops have hundreds of electronic textbooks in their computers, and the "class" group buying business has been raging. Because of the hidden operation of the store, the difficulty in obtaining evidence and the unclear legal boundary, the business activities of the copy shops around the university are still on the verge of supervision.

  visit

  Copy shops hoard "group purchase" electronic textbooks, and the business is booming.

  On the morning of March 10th, the reporter of Beiqing Daily came to the printing shop in a comprehensive service center for college students and said, "Boss, a group of postgraduate students want to copy and print some textbooks." Without asking what the book was, the shopkeeper promised, "Just bring the book. If there is no book, it is ok to have an electronic version, a Word file or a Pdf file. 2 cents per page, 1 cent if there is more — — They are all bound for you. "

  Only one of the photocopiers and printers in this shop is working. "I was very busy when I first started school, but I am already busy now." The owner said. The reporter of Beiqing Daily saw that there were three "teaching materials" printed and bound on A4 paper on the windowsill, namely "Latest English Course for Science and Technology", "Information Systems Essentials" and "Liu Wei IELTS Speaking". The second book is in English, and the inside page shows that it was edited and published by an American university; The third book is actually a handout from an English training institution in China. The owner told the reporter that these three books were printed by students before, "I made an extra copy and put it here for whom."

  The reporter of Beiqing Daily visited the copy shops around many universities in Haidian, which are mostly distributed near the canteens and teaching buildings in the student living quarters. On average, there are at least six or seven print shops in a school. Most of the small shops are only three or four square meters. When it comes to recess and rest, the small shops are packed with students coming and going, and there are many students who come to copy the teaching materials. The reporter looked at it, and some copied textbooks, and some copied Chinese and foreign reference books borrowed from the library. Upon reporter’s inquiry, these stores can undertake the business of copying teaching materials. Most of them are printed on both sides at a price of 10 cents each, bound in 2 yuan, with 4-5 cents for double-sided copying and 10 cents for single-sided copying. If the quantity is large, you can get a discount. If you want to install the cover, you can add 2 yuan. There are also price concessions for large quantities.

  In a copy shop of another university, a big red advertisement of "Printing and Copying Textbooks" is posted at the door, and a bibliography of university public courses such as "15-year history outline, military theory, comprehensive English listening and speaking, advanced B (Part II)" is also posted on the wall. There is Yin Gao, a half-meter-high semi-finished English pronunciation practice manual for freshmen, beside the printer, and there is "Foreign Language Teaching and Research Press" on the copyright page. The staff admitted that this is a "list" for class group purchase. "You should make a list, write down the title of the book to be printed, and then indicate how many copies of each book to print, and then write down your name and contact number, so that we won’t make a mistake — — This is what other classes do. "

  Pointing to a stack of blue-covered photocopied "teaching materials", the store owner said that these are the best-selling teaching materials posted on the wall, and there are more than a dozen books that have not been sold out in batch print this school season. "When business is good, hundreds of people come to the store to queue up to buy textbooks every day, and many of them send class cadres to buy them. In order to save time, the commonly used textbooks and teaching materials are simply scanned into electronic versions for printing and copying. " When the reporter of Beiqing Daily asked if it was possible to copy the History of China News Communication, the store readily turned on the computer to help search for the electronic version of the book. The folder named "Customer Information" contained hundreds of electronic versions of teaching materials, mostly PDF-based. "The reason why our store is popular is also because the public courses and professional books are complete."

  In the survey, most of the staff of various printing shops said that they had not heard of the policy news to be inspected in the near future for the time being. "The business of copying books has been done for many years, and I have never heard of it." A student from a university in Beijing told the reporter of Beiqing Daily that in the past, the print shop in the school would sell some printed textbooks to students at the beginning of the school year, but since last semester, this phenomenon has been "rare". Some shopkeepers also responded that if students bring books or electronic books to the store for copying, they will print them as required and stop selling them in batches because "hoarding goods is easy to lose money".

  survey

  Student: Buying a copy of a textbook can save more than half of the money compared with a new book.

  The students interviewed at random explained the reasons for the popularity of copying textbooks. On the one hand, except for higher vocational colleges and private colleges, many colleges and universities in Beijing do not uniformly subscribe for textbooks when freshmen enter school, and students have the initiative to buy textbooks themselves. On the other hand, books bought from printing shops are cheaper than genuine new books, and the printing quality is good, so copying textbooks is naturally favored by everyone. The pirated books in these print shops will be more popular if there are notes left by previous students.

  "Some original textbooks are too expensive. If you buy a printed version from a print shop, it will generally cost more than 10 yuan; Moreover, some books have the key points drawn by seniors and sisters, and you can help yourself review them before the exam. I feel that buying such books is quite cost-effective. " A student who has purchased printed textbooks many times told the reporter of Beiqing Daily.

  Take the textbook History of Journalism and Communication in China published by Renmin University of China Press, which has 404 pages and is priced at 45 yuan. If you copy at the price of 5 cents a page in the store, a copy of teaching materials can save more than half of the money than buying new books. According to the rough statistics of the reporter of Beiqing Daily, after four years of undergraduate study, if dozens of specialized course textbooks are copied, a student can save nearly 1,000 yuan in textbook purchase fees.

  Print shop: The monthly income from copying textbooks is nearly 10,000.

  According to reports, last spring, the Higher Education Society visited 27 colleges and universities in 7 provincial capital cities and the surrounding copy shops, and found that most of the business of these copy shops thought that students copied books. Not only that, these stores will scan public course books, professional course books and best-selling books according to the curriculum and examination time, archive the electronic files of the copied books, provide students with optional bibliographies for copying, and bind them into books after output as needed, forming an industrial chain of "arranging", printing and loading. This leads to another question: how much profit can the business of copying teaching materials in university print shops bring to businesses? Take "Introduction to Mao Zedong Thought and Socialism with Chinese characteristics’s Theoretical System (Revised Edition 2010)" published by Higher Education Press as an example. The text of this book has 398 pages, 25 prints, and the price is 23 yuan, with an average of 0.92 yuan/print. According to the calculation of 4 page numbers of each copy in the copy shop, the whole volume is copied at 0.05 yuan/face, and the price of the whole book is 10 yuan, which is equivalent to 4.4 fold of the genuine price. Excluding the cost of manpower, consumables and rent, the actual profit of each textbook can be maintained around 3 yuan by copying a single textbook.

  During the visit, many stores in Haidian also revealed to the reporter of Beiqing Daily that in addition to receiving copying orders on campus, they will also solicit batch copying services from other universities and teaching units through QQ online. A staff member of a copy shop explained, "There are also some customers from middle schools, educational institutions and even trans-regions who come to us to print teaching AIDS. The monthly income from copying textbooks alone is almost 10,000. "

  core

  Teaching materials are necessities, and market-oriented pricing is difficult for students.

  It has been suggested that the high price of university textbooks is an important reason for the prosperity of campus copy managers. So, is the pricing of genuine university textbooks reasonable? The reporter of Beiqing Daily browsed the prices of some textbooks in Tsinghua University Textbook Center, and found that few textbooks are below 20 yuan, most of which are priced between 20 yuan and 50 yuan, and some are above 50 yuan. The staff of a famous university publishing house in Haidian responded, "The university textbooks in China are not expensive. The price of a 300-page textbook with ordinary binding is almost 20-30 yuan. Compared with the pricing of hundreds of RMB in foreign university textbooks, this price is really not expensive."

  He also said that the publishing house had received complaints from university professors, saying that many students took copies of textbooks in class, and the textbooks in this class were written by themselves. "If all students use photocopied textbooks, the hard work of the editors will not be respected, let alone protect their legitimate rights and interests."

  However, college students have another feeling about whether textbooks are expensive. Compared with primary and secondary school textbooks priced by the government, university textbooks, which are also necessities, are much more expensive. The reporter of Beiqing Daily searched online for the price of a complete set of textbooks (color version) of compulsory mathematics in senior high school. There are five books in this set, covering three years in senior high school, and the total price is 42.3 yuan. However, the price of college students majoring in mathematics and statistics who only buy the genuine textbooks of advanced mathematics has surpassed that of 80 yuan, nearly twice as high. Compared with senior high schools, there are many specialized courses and public compulsory courses in universities, and there are usually twenty or thirty courses in a four-year academic system. The interviewed engineering junior boys told reporters that the cost of ordering new textbooks in the first school year spent 800 yuan. "When we first went to college, we all bought new textbooks, which was really much more expensive than high school. Later, when we were sophomore and junior, we bought second-hand books from our brothers and sisters." However, because many graduates still want to keep professional books, the second-hand teaching materials they can buy are usually limited to public courses such as politics and English, so copying teaching materials has become the way for the students and classmates to buy.

  Copying teaching materials is still in the marginal zone of supervision

  In order to further clarify the supervision status of print shops in colleges and universities, the reporter of Beiqing Daily recently called the Legal Supervision Office of Beijing Cultural Law Enforcement Corps and asked whether "copying and selling textbooks in large quantities on campus is within its supervision scope". The staff said that the cultural administrative law enforcement department has conditions for filing a case, and we will not intervene before filing a case. "As you have reflected, it is necessary to analyze the specific situation. There is no certain amount and scale of reprinting and conclusive sales evidence. Generally, the copyright owner and the publishing house come forward to negotiate with the copy shop. When talking about the conditions for filing a case, she also said that the first is to confirm the infringement, and the second is to violate the public interest. For example, piracy and reprinting violate the relevant national laws and regulations.

  What attitude does the school take towards the printing shop’s copying of teaching materials? The teacher of the Logistics Department of a science and engineering college in Haidian replied that most of these print shops in the school are self-operated and only rent the school place, and the Logistics Department often reminds the print shop owners to abide by relevant laws and regulations to prevent them from pirating and selling books in batches. "The school will continue to work hard in this regard. On the one hand, it will strengthen the management of print shops on campus, and on the other hand, it will remind students to use formal textbooks and consciously resist piracy." The staff said.

  The reporter of Beiqing Daily also learned from the anti-piracy alliance of Beijing 15th Society that the copy shops around the campus have become the focus of many publishers’ rights protection. However, in their daily work, they found that there are also "blind spots" in the handling of infringement of copy shops. For example, most copy shops only copy the text of books, and when binding, they are accompanied by a cover that only prints the title of the book, omitting the publishing unit, author and trademark of the original book. Even if law enforcement officers find the copied finished products, there is no way to obtain the copyright information of the copies to clarify the infringed objects. Secondly, the owner of the copy shop is very vigilant, and generally does not put a large number of copied finished products on the counter, which makes it very difficult for the right holder to defend his rights and the law enforcement department to investigate and deal with it. This group/reporter Liu Xu Lei Jia Wang Xiaoyun

  Experts say

  Copying officially published books and selling them constitute infringement.

  Does it constitute infringement for students to copy textbooks in batches and other officially published books and buy pirated books in copy shops? What kind of tort liability should a copy shop bear if it infringes? In this regard, the reporter of Beiqing Daily interviewed Zhao Zhanling, a special researcher at the Intellectual Property Center of China University of Political Science and Law.

  Zhao Zhanling said that the Copyright Law stipulates that "translating or copying a few published works for school classroom teaching or scientific research for teaching or scientific research, but not publishing and distributing" belongs to the category of fair use, and copying textbooks and other books by students and teachers for personal study and research purposes does not constitute infringement, nor does a copy shop. However, if a copy shop copies books by itself and sells them to customers for profit, it constitutes infringement.

  How many copies of a book constitute infringement? In Zhao Zhanling’s view, although there is no specific provision in the Copyright Law, as long as a printing shop copies books for profit, it constitutes infringement, which has nothing to do with the amount of copying. Zhao Zhanling also said that whether copying paper books or printing electronic versions of books such as Word and PDF, as long as they are printed, this constitutes infringement.

  Regarding the legal responsibility that the printing shop should bear, Zhao Zhanling said that this constitutes a civil infringement, and the copy shop should stop the infringement and compensate the obligee for the losses if it has the above acts. "The copy shop is a self-employed small shop, and it is difficult to determine how much loss has been caused by the obligee, but it can be compensated according to the income from infringement." Zhao Zhanling believes that because the books copied by the printing shops are scattered, it is difficult for publishers and authors to give evidence when defending their rights, which makes publishers and authors not pursue this in law too much.

  Zhao Zhanling also suggested that the internal managers of colleges and universities can take relevant measures to manage the copy shops on campus, and students should also enhance their legal awareness, and only use the copied books for their own study and not sell them externally. Text/reporter Li Mengting

Return to the origin of life, fashion need not be deliberate | Shanghai Fashion Week in Spring and Summer of 2024

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

Yearly Plan Spring/Summer 2024 series "Walking by Heart" depicts the diverse faces of contemporary women’s rich inner world through simple and exquisite modernist design. This season continues the brand’s neat and bright style, and at the same time achieves a high degree of unity in color, fabric and tailoring, and outlines a coherent and dynamic outline like flowing water.

Choose natural and elegant low saturation colors, such as soft fog gray, turquoise, and moonlight white, which are fresh and quiet. The seemingly fuzzy and soft-focus tone sets off the simplicity and neatness in the cutting language. The casual combination of denim trousers and T-shirts interprets pragmatic aesthetics in a simple and elegant style. Signboard items such as vests, long skirts and windbreakers can be stacked and matched, or they can be presented alone, creating a rich sense of hierarchy.

This season, a large number of environmentally friendly natural fabrics, such as organic cotton, silk and linen, wool, etc., are used to balance practicality and shaping style. Through the comfort of fabric touch, we can create a confident and stretched wearing experience and promote a more independent clothing consciousness. YEARLY PLAN always pursues the concept of "year-round wardrobe" and provides consumers with lasting and effective choices with high-quality production.

Simple but rich, consistent and firm, YEARLY PLAN provides modern women with the possibility of finding themselves with an inclusive attitude. This is a journey of thinking, and it is also a practice towards more free and independent fashion expression.

Tommy Zhong’s spring/summer 2024 series reconstructs the subconscious prototype-the image of a free woman running in the summer jungle. Designers draw inspiration from Yuan Ye where flowers are blooming, and capture the moment when the sun pours down and the colors flow with the running figure. Lightweight and comfortable fabric texture and flowing and graceful tailoring release women’s vitality and self-confidence.

This season, a large number of natural fabrics, such as silk organza, are used, showing a comfortable feel as smooth as gypsum and as refreshing as a breeze. The exclusive development of woven fabric and three-dimensional printing endows clothing with unique texture and level like oil painting: just like the jumping green in Monet’s works, and like the smart white with hazy water vapor. Pure and hazy colors and flowing picture aesthetics naturally arouse the emotional resonance of the viewer.

This series provides a free and free portrayal for women. See through the collocation of tulle and corset, the movement of slit long skirt, unrestrained silhouette, soft waist collapse and asymmetric design can all improve comfort. TOMMY ZHONG uses the running of Yuan Ye in summer to show the confidence and autonomy of contemporary women. She can stride forward, stop and watch, and have a free dialogue with herself and the world. Through the clever use of colors, fabrics and tailoring, designers outline a vibrant and tense fashion portrayal, showing the true self of women from the inside out.

The designer brand Jiasheng’s latest spring/summer 2024 collection, with the theme of "Not old enough", interprets the beauty of old age from a unique perspective and discusses the relationship between clothing and age. Inspired by the old people living in the city, Jiasheng used a playful technique to integrate their time traces and life details into the design.

This series uses faded colors and worn prints to show the texture of articles fading and aging over time. Elements in the life of the elderly, such as keychains, reading glasses and bags, have also become fashion embellishments. The sense of relaxation of fabric comes down in one continuous line with oriental aesthetics, and bamboo mat printing and simple silhouette set off each other. Inspired by the overlapping layers of the elderly, the designer tried to splice the double neckline with the fabric to create a sense of humor.

Bright yellow-green and light blue, with retro stripes and plaid, the collision of colors has enhanced the vitality of this mix. Stage installations and performances are also accompanied by "Lao", and the audience can interact with the sand hammer performance.

Students pay attention to the beauty of old age from the perspective of students, hoping to bring more comfortable and relaxed experience through design. This is an attempt to interpret Chinese aesthetics with contemporary artistic techniques, which makes people embrace old age with a broader mind.