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"Hua Qiangu" is on fire, and the biggest winner is not Zhao Liying but him!

On the evening of September 7, the domestic costume fantasy fairy drama "Hua Qiangu" finally broadcast the finale. Although the ending was edited to pieces, it still did not affect its ratings. The star Zhao Liying also went from an unknown actor to a star with millions of fans.

But who is the biggest winner of "Hua Qiangu"? The answer may be the producer.

The next three years will be very stressful

Recently, with the targeted issuance of new shares by Hexin Shares (002343) officially listed on the Shenzhen Stock Exchange, Ciwen Media, the producer of "Hua Qiangu", will also run towards the end of the backdoor listing.

In December last year, Hexin shares issued the "Major Asset Replacement and Issuance of Shares to Purchase Assets and Related Transactions Report (Draft) ", which intends to obtain 100% equity of Ciwen Media through three links: major asset replacement, issuance of shares to purchase assets, and asset transfer. Ciwen Media priced 2.407 billion yuan. Then the matter was officially approved in July this year.

On the evening of September 13, Hexin shares issued an announcement announcing the implementation of major asset replacement and the issuance of shares to purchase assets. Hexin shares intend to place assets at a price of 1.012 billion yuan, the price of the assets to be placed 2.407 billion yuan, and the difference of 1.395 billion yuan will be purchased by the company’s issued shares. The issue price is 8.56 yuan/share, and a total of 116.39 million shares will be issued. The assets will be sold to the main promoter shareholders of Hexin shares, and the transferee will pay 40 million shares of Hexin shares as consideration.

After the transaction is completed, Ma Zhongjun, chairperson of Ciwen Media, and his co-ordinated actors will become the controlling shareholder and actual controller of Hexin shares.

"This also means that the pressure on them in the next three years will be equally huge," Wang Lu, a longtime film and television producer, said in an interview with China Business News.

According to the report, Ma Zhongjun and other five counterparties to the transaction were completed and became the actual controllers of the listed company and their concerted actors. They subscribed for the non-public offering of Hexin shares in this major asset restructuring and did not transfer the new shares within 36 months from the date of listing; Wei Lili and other nine counterparties to the transaction, as the management or backbone employees of Ciwen Media, did not transfer their shares in this issue within 12 months from the date of listing of the new shares. After the performance commitments in 2014 and 2015 reached the agreed amount of the "Profit Forecast Compensation Agreement" and the "Supplementary Agreement on the" Profit Forecast Compensation Agreement ", the cumulative lifting of the sales restriction was 25%. The performance commitments in 2016 reached the agreed amount of the" Profit Forecast Compensation Agreement "and the" Supplementary Agreement on the "Profit Forecast Compensation Agreement" After that, the sales restriction was lifted by a total of 60%, and the 2017 performance commitment reached the amount stipulated in the "Profit Forecast Compensation Agreement" and the "Supplementary Agreement on the" Profit Forecast Compensation Agreement ", and the sales restriction was lifted by a total of 100%.

Ciwen Media promised that the net profit attributable to the parent company in the consolidated statements of Hexin shares in 2015-2018 was not less than 195 million yuan, 250 million yuan, 310 million yuan and 330 million yuan respectively, but Ciwen Media’s net profit in 2013 was only 71.368 million yuan. In 2014, the net profit of "Hua Qiangu" increased to 120 million yuan.

Is there a "Hua Qiangu" every year?

The annual growth rate of around 50% means that Ciwen Media will produce at least one more drama "Hua Qiangu" every year, but is it easy?

When it comes to Ciwen Media, many people believe that "Hua Qiangu" made the company popular overnight, but this is not the case.

Ciwen Media is one of the first private film and television companies in China to be granted a TV drama production and operation license (Type A). The founder Ma Zhongjun has a certain influence in the film and television drama circle because of his typical cultural businessperson image.

Since the 1970s, Ma Zhongjun has been known as a pioneer of Chinese experimental drama for his pioneering drama script "Hot Flow Outside the House", and then "Red Dress on the Street", "Red Room, White Room, Black Room" and the movie script "Beach" have risen to the literary world.

In the early 1990s, Ma Zhongjun got involved in the field of film and television production. So far, he has produced and produced nearly 100 films and television dramas of various types. Ma Zhongjun is behind the high-quality TV dramas such as "The Legend of the Condor Hero", "The Condor Hero", "Seven Swords Under Tianshan".

Ma Zhongjun founded the Ciwen film distribution company in 2008 and participated in the production of a number of excellent films, such as the film "Iron Triangle" directed by Tsui Hark, Qifeng To, and Lin Lingdong, the film "Tough Guy" directed by Ding Sheng, and the film "Agent Zero Dog" directed by Wang Jing.

"Ciwen is going to be an all-media content provider," Ma Zhongjun said in an interview with this reporter.

At that time, he began to try integrated marketing from "Journey to the West". This was not the traditional understanding of eating more than one dish, but a unified rhythm at the time of launch, which was done according to the overall plan to improve the strength, influence and brand extension of the entire product.

"So we have animation, we have movies, we have TV, we have new media content because they are not decentralized but collective and integrated, which is what we want in our corporate structure," Mr. Ma said.

This is why "Hua Qiangu" not only sells TV series copyrights to traditional platforms, but also develops multiple industrial chains such as movies and derivatives, thus stimulating the maximum value of IP.

And if the company wants to fulfill its promise, in addition to "Hua Qiangu" constantly generating new revenue, it needs more effort to create film and television dramas such as "Nezha" and "Western Medicine Empire".

Sailis automobile’s leading extended range technology, thanks to AITO, the M9 battery life reaches 1402 kilometers.

  On December 26th, the new flagship model AITO Wenjie M9 of Celestial Automobile was officially released. After AITO Wenjie M7, it injected explosive extended-range models into the new energy automobile market. He Liyang, president of Sailis Automobile, revealed at the press conference that as a hot choice this year, AITO has set a total of 120,000 new M7 units, and will achieve a monthly delivery capacity of up to 30,000 units to meet the strong market demand. As the flagship SUV model of panoramic wisdom, AITO asked the M9 to release it for two hours, and it has already gained more than 10,000. To achieve this result, Sailis’ leading extended range technology — — Super electric drive intelligent technology platform (DE-i) has played an important role.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image001

  Solve the three major pain points of users

  The continuous exploration and upgrading of extended range technology is one of the core development principles of Sailis Automobile’s insistence on innovation. After years of high capital investment and several rounds of upgrade iterations, Sailis has firmly established a leading position in the field of extended range technology of new energy vehicles. The super electric drive intelligent technology platform (DE-i), which has been developed since 2016, has realized a platform and multi-technical route solution, which is suitable for multi-scenarios and multi-modes such as pure electricity and extended range.

  After solving the anxiety of charging energy and mileage of users of new energy vehicles, Sailis has been walking nonstop. Aiming at the three main pain points of users of extended-range vehicles: power loss, soaring energy consumption and increased noise in extreme feed mode, it has been optimized and improved to create an extended-range technology with "intelligence, efficiency and no feeling" as the core.

  Under the control of the "intelligent brain" of the DE-i platform, the energy system can fundamentally stop running under extreme feeding conditions, thus avoiding the occurrence of power loss and ensuring the driving experience to the extreme. The highest power generation efficiency of generators on DE-i platform is over 95%, and the highest oil-electricity conversion rate is increased from 3.27 kWh/L in the previous generation to 3.44kWh/L, and the area above 3.0kWh/L accounts for more than 40%.

  Based on the fact that users value NVH performance and pursue non-inductive switching between different modes, the DE-i platform is based on assembly efficiency map and NVH map, and combines the actual operating conditions and usage scenarios of the vehicle to optimize the strategy, and develops the driving power generation strategy including start-stop strategy and different working conditions, and determines the best power generation control strategy based on the principle of NVH performance priority to achieve the optimal NVH effect.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image002

  Extended range technology leading the industry generation

  Empowered by Celestial’s leading extended-range technology, AITO’s M9 has super high thermal efficiency, with CLTC’s comprehensive endurance of 1,402 kilometers and acceleration of 4 seconds per 100 kilometers. Larger power generation makes it possible to maintain strong power for continuous high-speed driving, and realize quiet power generation without power failure for long-distance driving, which has undoubtedly become the strongest extended-range vehicle choice in SUV.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image003

  Celestial’s leading extended-range technology has been repeatedly recognized by the industry, and this year it was awarded the "China Heart" 2023 Top Ten New Energy Vehicle Power System Award; In the Certificate of Energy Conversion Rate of Range Extender for Electric Vehicle issued by CARRIER of China Automotive Institute, with an oil-electricity conversion rate of 3.44kWh/L, Sailis became the first and exclusive enterprise in the industry to obtain this certificate. Its powerful NVH performance has also won the AAA certificate of Silent Star certified by China Automotive Research Huacheng. The top certification endorsement from the industry fully proves the comprehensive professional leadership of Sailis Automobile in the field of extended range technology.

  Facing the increasingly fierce competition in the new energy vehicle market, Sailis Auto has successfully injected powerful explosive products such as AITO Jiejie New M7 and AITO Jiejie M9 into the market with its strong technical strength and competitive advantages. With the world’s attention to environmental protection and sustainable development, and the strong support of national local policies, Sailis will surely usher in a broader brand development future with the upward development trend of new energy automobile market, bringing more and better explosive products to the market. (Source: Sailis Automobile)

42 airlines announced flight delay compensation standards, and some low-cost airlines did not compensate.

  The Civil Aviation Administration of China recently issued a notice on the implementation of the Regulations on Normal Flight Management by domestic airlines and airports. The circular summarizes the general transportation conditions announced by domestic airlines, the service content and compensation scheme after flight delay in the emergency plan for on-board delay.

  According to the circular, 42 domestic airlines announced the flight delay compensation standards. For flight delays caused by airlines, most airlines will give the highest 400 yuan economic compensation; The flight delay compensation schemes of Air China, Hainan Airlines and China Southern Airlines are similar. Some airlines bluntly said: "No matter what causes flight delays or cancellations, no economic compensation will be provided."

  Passengers with flight delays caused by airline companies receive the highest compensation from 400 yuan.

  According to the latest data from the Civil Aviation Administration, the normal flight rate reached 76.46% from January to November 2016, up 9.16 percentage points year-on-year. Among the various factors that constitute flight delays, the weather factor rose from 29.5% in 2015 to 56.8% at present, which has become the main reason affecting the normal flight.

  According to the delay compensation standards of 42 airlines recently issued by the Civil Aviation Administration, passengers have to take care of their own accommodation and meals for flight delays caused by "uncontrollable" reasons such as weather and emergencies, and will not be compensated. That is to say, 42 airlines have adopted the general transportation condition of "assisting in the arrangement and not bearing the expenses" for the delay disposal due to non-airline reasons.

  In contrast, for flight delays caused by airlines, the disposal methods and compensation standards of airlines are slightly different. The reporter found out that the flight delay compensation standards announced by many airlines such as Air China are basically the same: the delay is more than 4 hours (inclusive) and not more than 8 hours, and each passenger compensates RMB 200 yuan; If the delay is more than 8 hours (inclusive), each passenger shall compensate RMB 400 yuan. Air China said that if the flight is delayed or cancelled at the stop, or the domestic flight is alternated, "whatever the reason, we will provide you with meals or accommodation services."

  In terms of flight delay compensation standards, Shenzhen Airlines, Shandong Airlines, Kunming Airlines, Dalian Airlines, Air China Inner Mongolia Company, Chongqing Airlines, Hainan Airlines, Grand China Airlines, Capital Airlines, Tianjin Airlines, Jixiang Airlines, Sichuan Airlines, Chengdu Airlines, Donghai Airlines, Tibet Airlines, Qingdao Airlines, Jiangxi Airlines, etc. also have the highest compensation amount for passengers not exceeding 400 yuan.

  China Eastern Airlines and Shanghai Airlines set the above standards as the "minimum" standards. According to China Eastern Airlines, if the flight is delayed for more than 8 hours (inclusive), the minimum compensation standard is RMB 400 yuan. In other words, the compensation actually received by passengers may be higher than this figure. Other airlines have increased the compensation gear for delays of 4 hours to 6 hours; Or the amount of compensation will be lowered to 100 yuan.

  Some airlines express that flight delays will not be compensated.

  For the compensation of flight delay, airlines such as China United Airlines, Changan Airlines, Western Airlines, Urumqi Airlines, Jiuyuan Airlines, Spring Airlines, Guilin Airlines, Guangxi Beibu Gulf Airlines, etc. said that no matter what causes flight delay or cancellation, they will not provide economic compensation.

  The reporter noted that more than half of the airlines without economic compensation are low-cost airlines. "Based on the differences in business models, it is difficult for low-cost airlines to provide economic compensation to passengers when flights are delayed. Like the terms of not providing meals, this information will be clearly publicized on the ticket purchase page of official website or the cooperative website. " A person in charge of Spring Airlines said.

  Not making economic compensation for flight delays does not mean lowering the service level. Due to the delay or cancellation of flights due to airline reasons, Changan Airlines said that it will provide free return and change services, meals and accommodation services and assist passengers to complete the follow-up itinerary; Guangxi Beibu Gulf Airlines also said that it can provide services such as meals and accommodation to passengers; Jiuyuan Airlines promised to inform passengers of the delay or cancellation information in time; Spring Airlines also said that it will provide passengers with follow-up refund and change service in time, whether it is free or not, and how to charge depends on the type of ticket purchased by passengers.

  An emergency plan should be announced for flight delays.

  Passengers are not allowed to disrupt facilities and order.

  Major airlines also make regulations on information announcement, catering service provision time, disembarkation conditions and restrictions. At the same time, the Notice also disclosed the websites, complaint telephone numbers and e-mail addresses of major airlines.

  The Regulations on the Normal Administration of Flights clearly stipulates that the carrier shall formulate and announce the emergency plan for delay to the public after the on-board delay occurs. If the delay on board exceeds 2 hours (inclusive), the carrier shall provide drinking water and food for the passengers on board; If it takes more than 3 hours (inclusive) and there is no clear departure time, passengers should be arranged to get off the plane and wait without violating aviation safety and security regulations. During this period, the normal use of toilet equipment should be guaranteed. During the large-scale flight delay at night, the airport management agency should coordinate the relevant units to extend the airport bus operation time.

  In addition, the "Regulations" clarify that passengers should take the opportunity in a civilized manner and legally safeguard their rights, and must not engage in acts that disrupt the production order of civil aviation transportation, such as destroying facilities and equipment, otherwise they will be dealt with by the public security organs according to law.

  Support

  Aviation delay insurance can be purchased to prevent loss.

  After the airline’s flight delay compensation policy is revised, in what way can passengers prevent the financial loss caused by flight delay in the future? Some insiders suggest that passengers can purchase flight delay insurance by themselves. Flight delay insurance is an additional service of aviation, with a wide range of compensation. Usually, insurance products will also set a step-by-step payment standard according to the length of delay.

  In addition, you can also get compensation by swiping a credit card with the function of air delay insurance to purchase air tickets. Comprehensive photo courtesy of Xinhua News Agency such as Yangguang

# Education

It is difficult for modern people to work, and it is becoming more and more difficult to work in modern society.

Fierce competition, changing economy, environment and increasing cost of living all bring great pressure to modern people’s working life. For many people, finding a satisfactory job has become an arduous task, which requires not only sufficient professional skills and knowledge, but also fierce competition.

In addition, the ever-changing economic environment also brings uncertainty to employment. Even if they find a job, modern people are facing great work pressure.

Long working hours, high-intensity labor and increasing work tasks all bring great burdens to the body and mind.

In addition, some bad work habits, such as not working overtime and lack of exercise, will also have a negative impact on health.

Faced with these challenges, modern people need to take active measures to deal with them.

→ First of all, we should constantly improve our professional skills and knowledge to enhance our competitiveness.

Secondly, we should pay attention to maintaining a healthy lifestyle, such as moderate exercise and reasonable diet.

Finally, we should learn to manage time and stress effectively to improve work efficiency and quality of life.

In a word, it is a common problem for modern people to work hard, but as long as they take positive measures and constantly improve their abilities and qualities, they can meet the challenges and realize their career and life goals.

depth

If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.

Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.

According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.

Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.

Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.

Kylie Cosmetics helped Kylie Jenner break through $1 billion.

According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.

However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.

On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.

Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.

According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.

The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.

With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.

According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.

As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.

With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.

However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.

Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.

The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.

Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.

Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.

It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.

Judging from the capital background behind the two brands, Fenty Beauty is obviously better.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.

Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.

At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.

Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.

Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.

This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.

Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.

In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.

In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.

In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.

Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.

The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.

In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.

Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".

According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.

Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.

Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".

Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.

The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.

This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.

Amber: Berlusconi is obsessed with beautiful football. He wants to control the ball more & win through wonderful performance.

Live broadcast on November 2 nd In the podcast, Milan star Ambrosini talked about the demands of former President Silvio Berlusconi on Milan.

Ambrosini said: "Berlusconi likes beautiful things. He hopes to win the game by playing wonderful games, and he has always been obsessed with it."

"I still remember one time during the halftime of the game, Berlusconi walked into the dressing room and told us in front of everyone that he wanted to see the team get more possession of the ball. This moment is called’ Marisa’, which means to control the ball. We players look at each other, but this is Berlusconi’s personality. "

(real steel fist)

Original Gao Hongbo was elected as the new head of the Football Association? Name: Not elected, in charge of youth training, Sun Wen in charge of women’s football!

Original title: Gao Hongbo was elected as the new head of the Football Association? Name: Not elected, in charge of youth training, Sun Wen in charge of women’s football!

Gao Hongbo, the name has been widely known in the football field in China. As an excellent coach, his team has made remarkable achievements in the international arena for many times. But the glory behind it is his love for football, courage to challenge and persistent pursuit of success.

Gao Hongbo’s football career began when he was a teenager. As a talented player, his performance on the court always attracts people’s attention. However, his real talent lies in his understanding of football and insight into the game. This makes him soon be considered as a future coach material.

Gao Hongbo’s coaching career began in domestic clubs. Here, he showed his excellent tactical vision and ability to cultivate players. His team has a distinctive style, good at controlling the ball and attacking quickly, which also won him the title of "representative of offensive football".

Gao Hongbo’s takeover of the China national team was an important turning point in his career. Faced with numerous challenges and pressures, he did not flinch, but insisted on his football philosophy and led the team out of a distinctive development path. Under his leadership, the China team has achieved good results in many international competitions, among which the most talked about is that he led the men’s U15 team to beat the Japanese team in the East Asian Cup to win the championship.

In addition to the success of the national team, Gao Hongbo’s emphasis on youth training is also praised by people. He believes that a strong youth training system is the cornerstone of the long-term development of football in China. Therefore, he invested a lot of energy in the field of youth training, hoping to cultivate more talents for China football.

Gao Hongbo’s football career is full of challenges and glories. His success is not only because of his talent and hard work, but also because of his love for football and persistent pursuit of his dreams. He is the pride of China football and all football fans.

Recently, the personnel changes of the Football Association have attracted the attention of the majority of fans. Although many fans expect Gao Hongbo to become the new head of the Football Association, in fact, Gao Hongbo is not interested in this position, and he is more willing to devote his energy to the youth training and the league. Ran Xiongfei revealed that Song Kai, the former director of Liaoning Sports Bureau, may become the new head of the Football Association. In addition, Sun Wen will be responsible for the construction of women’s national team and echelon, while Sun Jihai may become the new executive committee of the Football Association.

The personnel adjustment of the Football Association is very important for the future development of football in China. The new team needs to have clear goals and strategies to ensure that China football can achieve better results in the international arena.

Gao Hongbo’s emphasis on youth training once again emphasized the core position of youth training in football development. A strong youth training system can transport a large number of talents for the national team and ensure the sustainable development of football in China.

Sun Wen will be responsible for the construction of women’s national team and echelon, which means that women’s football will face new challenges and opportunities. How to ensure the sustainable development of women’s football is a problem that Sun Wen and the whole Football Association need to think about.

The recent personnel changes of China Football Association have aroused widespread concern. Many fans expect Gao Hongbo to be the new head of the Football Association, but Gao Hongbo is not interested. He is more willing to devote his energy to youth training and league matches, which once again emphasizes the importance of youth training in football development. During Gao Hongbo’s coaching career, he faced not only the opponents in the competition, but also the doubts and pressures from outside. Whenever the China team is in trouble and the result of the game is not satisfactory, there are voices questioning his coaching ability. However, Gao Hongbo never gave up lightly. He always believed in his football philosophy, and believed that only through continuous efforts and innovation can China’s football become brilliant.

His tenacity and perseverance also deeply influenced his players. Under his leadership, China’s players have not only improved their skills, but also exercised their psychological quality. He always encourages players to have confidence, dare to show themselves in the game, not afraid of failure, and have no regrets as long as they work hard.

Besides taking the game seriously, Gao Hongbo treats the players as his own children. He cares about the growth and development of every player, not only giving them guidance on the court, but also giving them care and help in life. This profound friendship between teachers and students also makes the players respect and trust him more.

Generally speaking, Gao Hongbo is not only an excellent coach, but also an excellent life mentor. With his own experience and wisdom, he has trained outstanding players from generation to generation for China football and laid a solid foundation for the future of China football.

Ran Xiongfei’s report mentioned that Song Kai, the former director of Liaoning Sports Bureau, may become the new head of the Football Association. This news has also attracted the attention of many fans. Song Kai’s appointment means that the Football Association will face new development opportunities and challenges.

At the same time, Sun Wen will be responsible for the construction of the women’s national team and echelon. This is an important decision, because women’s football has faced many challenges in recent years. Sun Wen’s appointment means that the women’s football team will have the opportunity to usher in new development.

And Sun Jihai may become the new executive committee of the Football Association. His recent outstanding performance in youth training has also added points to his position in the Football Association.

Generally speaking, the new team of the Football Association will face many challenges, but it is also full of opportunities. We expect them to lead China football to new heights.

Editor in charge:

After Yang Ming left, Guo Ailun announced his sad decision in the middle of the night, and netizens blessed him one after another, and Liao Lan feared regret.

On September 18th, Beijing time, the Liaoning men’s basketball team has lost their best and meritorious coach in the past three years, Yang Ming, who won three championships and one Asian perfect score for the team.

At midnight, we witnessed a player with the deepest affection for Yang Ming send him a farewell, that is, Guo Ailun. The affection between Guo Ailun and Yang Ming is really deep. Compared with Zhao Jiwei and others, he worked with Yang Ming for a longer time. When his teammates all sent their blessings, Guo Shaoyi kept silent.

But now it turns out that he may not have digested the emotion of seeing Yang Ming leave, and his heart must be mixed and very sad, so Guo Ailun is the latest to make a statement. In the middle of the night, Guo Ailun gave Yang Ming such a sentence: "13 years of comrades-in-arms, hug, Kiss kiss."

Although there are only nine short words, you can feel the affection between Guo Ailun and Yang Ming. It is no wonder that at the time of the championship ceremony, Guo Ailun went directly to Yang Ming’s collar with champagne to celebrate. We compared the last time Liaoning men’s basketball team won the championship. At that time, Guo Ailun seemed very calm, very calm, and even a little lost. He said that winning the championship was nothing special, and he felt very dull, and he didn’t feel this kind of excitement.

This season, according to the contribution from the field, Guo Ailun’s contribution is actually not greater than the last time he won the championship, because he missed three of the four finals games this time, so he went up for five minutes at the last minute of the third game and gave a performance to the fans. He didn’t attack or score. He scored 24 points after going to the fourth game and played well.

Only one of the four games contributed, which was completely different from the time when he won the championship the previous year. But this time, he was very excited and had been interacting with Yang Ming. The two of them were still taking various selfies. It seems that he may have expected Yang Ming’s departure. For this situation now, Guo Ailun is absolutely empathetic in his heart. At one time, he also had the idea of leaving the Liaoning men’s basketball team, and it was also very stiff at that time, which even led to Xinhua News Agency’s personal statement. He released the news that he wanted to go through this authoritative official media.

Some netizens shouted: "You leave with Yang Ming." "Leave the Liao basket, there is nothing to miss." Now that the Liaoning men’s basketball team doesn’t want coach Yang Ming, you might as well leave, which just breaks their last thought about the Liaoning basketball team. Guo Shiqiang left, Yang Ming left, and if Guo Ailun left again, it should be said that an era of Liaoning men’s basketball team is completely over. Of course, Guo Ailun didn’t reply to this netizen’s words, but he could feel that when netizens sent a blessing, some of them were dissatisfied with Liaoning’s decision that they didn’t understand or support it.

Top 100 Stars Selection | Harden’s overwhelming advantage leads Murray to the top 50, and Ayton only enters the top 100.

In the off-season of NBA, the TOP150 large-scale voting activities were held, and the second stage featured 150 players who appeared in service to vote for the ranking. In the first part, every three players are divided into 50 groups, and five groups of votes are held every day. The first place in each group is 1-50, the second place is 51-100, and the third place is 101-150. On the 4th day, in the five groups of voting, Jamal Murray, Fox, Morant, Harden and Sabonis Junior all entered the 1-50 places without any suspense. Except Fox, the other four stars all exceeded 90% of the votes, and Harden led the way with more than 95% of the votes. Aidan missed the top 50 in active service because of his poor performance in the playoffs, and Horford and Lori, two veteran all-star players, lost their performance due to their age, and also missed the top 50 in active service, so all three entered 51-100.

The voting results of each group are ranked as follows:

The first group of votes: 1 Jamal Murray, 2 Ayton, 3 Potis.

The second group of votes: 1 Fox, 2 Horford, 3 Grimes.

The third group of votes: 1 Morant, 2 Bogdahn-Bogdanovic and 3 White.

The fourth group of votes: 1 Harden, 2 Lori and 3 Giddy.

The fifth group of votes: 1 Sabonis Jr., 2 Lowe, 3 Trey Murphy.

Enter 1-50 places: Jamal Murray, Fox, Morant, Harden, Little Sabonis.

Jamal Murray, Morant, Harden and Sabonis Jr. all won more than 90% of the votes in their respective groups, and Harden won an overwhelming majority of more than 95% of the votes, leading the way, thus successfully ranking first in the group and entering the 1-50 active duty range. Jamal Murray was the No.2 winner of the Nuggets’ championship last season. He staged a perfect "redemption" script after returning from a serious injury and won the ESPY Best Comeback Award. Morant’s personal performance is one of the representative stars of the new generation, although the off-court "gun door" incident has been criticized. Sabonis Jr. performed well last season, helping Kings return to the playoffs after 17 years, and won a contract renewal with the highest salary this summer.

Harden won more than 95% of the votes and became the player with the highest number of votes, which shows that he still has a huge fan base in China. Harden averaged 21 points, 6.1 rebounds, 10.7 assists and 1.2 steals in the regular court last season, and was crowned the league’s assistant king successfully. Even though the playoffs failed to stop the 76ers from stopping in the second round, he once scored 40+ in two games. As for Fox, although he only got over 80% of the votes, he still ranked first in the group, and also successfully advanced to the 1-50 active duty range.

Enter 51-100: Ayton, Horford, Bogdahn Bogdanovic, Lori and Lowe.

As the core of the Sun’s insider, Aidan missed the top 50 in active service. He averaged 18 points and 10 rebounds in the regular field last season, but the playoff data shrank to 13.4 points and 9.7 rebounds, which was naturally criticized by Jokic. Horford and Lori, two veteran All-Star players, have greatly reduced their competitive ability due to factors such as age and injuries. However, they helped the Green Army to advance to the East Finals and the Heat to advance to the finals respectively, and they also entered the active service range of 51-100.

Bogdahn Bogdanovic and Lowe also entered the 51-100 active duty range. Bogdahn Bogdanovic averaged 14 points, 3 rebounds and 2.8 assists in the regular field last season, making him a top scorer in the league. As for Luo Wei, who contributed 8 points, 8.3 rebounds and 1.4 blocks in the regular field last season, he is an important substitute for the Celtics’ inside, and with Horford continuing to get old, Luo Wei’s data and team status are expected to continue to improve next season.

Enter 101-150: Potis, Grimes, White, Giddy, Trey Murphy.

The five players who enter the range of 101-150 are basically important role players of their respective teams. Potis averaged 14.1 points, 9.6 rebounds and 1.5 assists on the regular court last season, and was an efficient bench substitute for Bucks. Grimes averaged 11.3 points, 3.2 rebounds and 2.1 assists on the regular court last season, and was the bench gangster of the Knicks. Giddy averaged 16.8 points, 7.9 rebounds and 6.2 assists in the regular field last season, becoming one of the main cores of Thunder. Trey Murphy averaged 14.6 points, 3.6 rebounds, 1.4 assists and 1.1 steals in the regular court last season, becoming an important player in the pelican.

White averaged 12.4 points, 3.6 rebounds and 3.9 assists in the regular field last season, and further improved his performance in the playoffs. With the Celtics sending Smart to the Grizzlies in the offseason, White is expected to be righted and become the new starting point guard of the Green Army in the new season.

Notice of voting for the star on August 5

In the second stage of the TOP150 large-scale voting activity in NBA offseason, 150 players were selected for voting ranking. The list of players participating today is 21-25 groups of players, as follows:

21. Adebayor, Smart, Monk

22. Jay Brown, Norman Powell, Fultz

23. Trey Young, Chrt, Vanderbilt

24. Edwards, Hero, Herbert Jones

25. George, macdaniels and Tommy Tam

What happened to the Champions League? Diaz’s field data: 1 goal, 2 assists and 4 key passes scored 9.4 points.

Live on May 21 ST, Milan beat Sampdoria 5-1 in this round of Serie A. The data of Dias, who performed well, are as follows:

Play for 70 minutes

1 ball

Expected goal 0.61

2 assists

Expected assists 0.69

53 touches of the ball

37 passes and 29 successes, with a success rate of 78%.

Four key passes

2 crosses, 1 success

1 long pass, 1 success

Create major opportunities twice

1 shot, 0 success

Four times, three times.

11 confrontations and 6 successes

Lost the ball 12 times.

Two fouls

Three fouls

Two interceptions

Get 9.4 points.