For many people, games are not only entertainment, but also a cultural and emotional sustenance. An excellent game can make you immerse yourself in its world and resonate. The following games are recognized as outstanding works in the industry, and are worth every gamer’s experience.
This is a first-person shooting game with the background of World War II. Players will play the role of the Soviet Red Army, and fight the Nazi Germans in Stalingrad. The extremely realistic battlefield picture and the incisive violent aesthetics make people feel like they are on the battlefield. The game does not beautify the war, but shows its cruelty and meaninglessness.
This is a landmark one-person shooter game. Players will fight against mysterious allied forces and alien creatures in the ruins of the city. Wander among various abandoned facilities to find weapons and fight with the enemy. This simple game has become a classic in FPS history through well-designed shooting experience and environmental exploration.
This is a super popular football simulation game. With the permission of nearly 10 thousand players and hundreds of teams around the world, players can choose their favorite teams to participate in various events. The super-high level of sports physics simulation makes this game a hot item in e-sports, and also allows fans to enjoy high-level football match fun.
This is also a popular sports video game in reality. All officially authorized NBA teams and stars, and a realistic five-to-five basketball experience, make this game super popular. Players can participate in all kinds of basketball games, experience the life of professional stars, and create their own legendary stories through career mode.
This is a battle game where Nintendo’s star characters get together to participate in the inter-act game. From Mario to Link, from Pikachu to Dr. Crow, the popular characters that appear in Nintendo’s works are here. Rich and interesting operation methods and scene design make this game suitable for all ages absolutely enjoyable.
This is an online card game produced by Blizzard. Players will set up decks from hundreds of cards that can be collected and use them to play against other players. The card effect is rich and the deck combination is varied, which makes this seemingly simple game full of great breakthroughs. High-level art design and classic Warcraft theme also make this game win the hearts of countless players.
This is a unique first-person puzzle game. Game scenes are all fantastic spatial puzzles, and players need to use physics knowledge to decrypt and move forward by portal. The sci-fi atmosphere with strict logic design brings fresh and exciting exploration fun. The end of the game story is also full of philosophical metaphors, which makes people unforgettable for a long time.
This is a dark action RPG game. Players need to choose a magic profession, fight demons all over the world, and finally fight the devil from hell. Rich equipment and skill trees, randomly generated map patterns and challenging and difficult settings make this game have endless repeated play value.
This third-person shooter depicts the doomsday scene after the collapse of human civilization. The player will play a middle-aged man who sends a special girl to a research institution. In the journey that contains the light and darkness of human nature, the fate of the two will be intertwined. This is an unforgettable adventure.
This is a very popular first-person shooter game. Players will choose one of dozens of heroes and cooperate with their teammates to fight against the enemy. Rich hero design and strict competition balance make this game a major attraction of e-sports. The game itself is also very suitable for more casual players, bringing compact and refreshing shooting fun.
If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.
Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.
According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.
Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.
Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.
Kylie Cosmetics helped Kylie Jenner break through $1 billion.
According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.
However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.
On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.
On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.
Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.
According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.
The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.
Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.
With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.
According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.
As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.
With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.
However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.
Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.
In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.
The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.
Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.
Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.
It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.
Judging from the capital background behind the two brands, Fenty Beauty is obviously better.
In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.
Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.
At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.
Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.
Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.
This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.
Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.
In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.
In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.
In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.
Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.
The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.
In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.
Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".
According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.
Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.
Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".
Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.
The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.
This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.
On August 4th, Beijing time, according to the domestic media, the specific chips were exposed in the tripartite negotiations between Xinjiang Men’s Basketball Team, qi zhou, Beijing or Shanghai, namely, Shanghai 70 million+Yuan Tangwen, Xinjiang 35 million+Yuan Tangwen, Zhou Qifang 35 million, Beijing 80 million+Fan Ziming, Xinjiang Fan Ziming+40 million and Zhou Qifang 40 million.
However, due to the Basketball Association’s refusal to act as a guarantee, or its refusal to acknowledge the issue of Zhou Qifang’s signature fee, these are all at risk of illegal operation. In this regard, Shanghai and Beijing successively came down from the negotiating table, and qi zhou once again fell into the rumor that there was no definite next home.
From June to July this summer, qi zhou is undoubtedly the most concerned player in domestic basketball, and all kinds of gossip are circulating in major social media, among which, the entry of Beijing and Shanghai into the negotiating table brings him infinitely close to returning to CBA league. It is reported that every formal negotiation has basketball association related personnel to join, hoping to achieve a seamless connection to solve the problem.
Therefore, to solve the problem of qi zhou according to the rules, if both sides are in a unified category, perhaps Shanghai, the first negotiation club, can reach a state of easy solution. However, since there is no signing fee in the current rules and the qi zhou team insists on it, the Basketball Association may be a good man. From punishing the Xinjiang men’s basketball team to actively creating conditions for qi zhou to return to play in CBA, the work behind it cannot be underestimated, but no agreement can be reached on the signing fee, and the Basketball Association may be busy in vain this summer.
Sometimes it pays to be smart, such as the Shandong men’s basketball team. A few days ago, Shandong and Xinjiang played a summer league. Shandong captain Gao Shiyan, veteran player Jia Cheng and Xinjiang Yu Dehao clashed, and then Gao Shiyan made inappropriate remarks. As a result, he was fined by CBA company, Yu Dehao was suspended for one game and fined 20,000, Jia Cheng fined 20,000 for one game, and Gao Shiyan fined 10,000.
After the ticket was issued, the Shandong men’s basketball team shook its wits and issued an internal penalty, directly punishing Gao Shiyan and Jia Cheng for 10 yuan. This is obviously a joke, but as an official announcement, it is obviously not rigorous enough and the topic is very big. Immediately, the Internet is discussing this 10 yuan fine.
There were similar incidents in the three towns of Wuhan in the Super League before. The three towns of Wuhan punished Aziz for violent behavior in the game, resulting in a fine of $1. Is the Shandong men’s basketball team in line with the three towns of Wuhan in the Super League?
However, there was nothing wrong with the announcement of a fine of $1 issued by three towns in Wuhan, but the Shandong high-speed men’s basketball team was directly fined. The official penalty announcement of CBA said that publishing improper information on the official social platform had a bad influence on CBA league, and it was directly deducted from the league funds by 50,000, which was because of the announcement of 10 yuan money.
However, 10 yuan’s fine for the Shandong high-speed men’s basketball team was also deleted, but the impact was also caused.
I don’t know what fans and friends think about this 50 thousand penalty, but it’s really interesting. It seems that the official number really needs to be cautious.
Human beings’ longing for eternal life has a long history, and different cultures and religions have their longing and pursuit for eternal life. However, so far, whether human beings can live forever is still an unknown mystery. Starting with the problems of biological cells, genes and mechanical soaring, this paper discusses whether human beings can live forever and the possible ways to live forever.
1. Biological cells: Are there "immortal cells"?
The human body is composed of cells, and in the process of cell division, growth, aging and death, human beings are getting old, sick and dying. If we can find an "immortal cell", can human beings achieve eternal life?
In fact, no real "immortal cells" have been found yet. However, scientists have discovered a cell with certain "immortal" characteristics-cancer cells. Cancer cells can divide constantly and proliferate indefinitely, but at the same time, they will also destroy healthy tissues and organs, leading to cancer. Therefore, cancer cells are not an ideal way to realize human immortality.
In addition to cancer cells, some organisms also have certain "not old" characteristics. For example, turtles can live to be over 200 years old, and whales can live to be hundreds of years. However, even these creatures will eventually die, but they will live longer than other species.
2. Genes: Is there a "longevity gene"?
In recent years, the development of genetic science has led people to believe that the goal of human immortality may be achieved through gene repair and transformation. In fact, scientists have discovered some genes that may be related to longevity, such as SIRT1, FOXO, mTOR and so on. These genes are involved in important processes such as cell repair and metabolism, and are closely related to the length of life.
For example, scientists found through experiments that by activating SIRT1 gene, the life span of experimental animals can be extended by more than 30%. At the same time, researchers are constantly looking for other genes that may be related to life span, trying to extend human life span through gene editing technology.
However, genetic science is still in the exploratory stage, and the development of related technologies is also facing various difficulties. At the same time, gene editing and repair may also bring some unexpected consequences. Four, other possible ways
In addition to the possible ways mentioned above, there are also some other scientific technologies and theories that may have an impact on human beings’ realization of eternal life.
Stem cell technology
Stem cells are cells that can differentiate into many different cell types, and the development of stem cell technology is considered to be a field with great potential. Scientists are exploring how to use stem cell technology to repair and replace human organs and tissues, thus prolonging life.
The development of cloning technology is also considered as a possible way to achieve immortality. Through cloning technology, human beings can copy an identical individual, thus achieving the goal of eternal life. However, there are still many ethical and moral problems in this technology, such as whether it will lead to human beings becoming commodities and so on.
Artificial intelligence is a rapidly developing technology, and its potential has attracted people’s extensive attention. Through artificial intelligence, human beings can better understand their own life process and mechanism, discover new treatment methods and drugs, and thus prolong their life.
For example, artificial intelligence can help doctors predict the disease risk and treatment effect of patients more accurately, thus improving the treatment efficiency and success rate. At the same time, artificial intelligence can also help scientists analyze and understand life science data faster, thus accelerating the development of new drugs.
However, artificial intelligence technology is still in the stage of continuous development, and more research and exploration are needed.
Although the realization of immortality is still an unknown mystery, the continuous development and breakthrough of science and technology make us full of expectations and hopes for the future. From biological cells, genes, mechanical soaring, stem cell technology, cloning technology, artificial intelligence and many other fields, human beings have been looking for possible ways to live forever.
However, we also need to maintain a cautious and awe-inspiring attitude, and consider its possible impact and consequences while exploring and studying. We need to seriously think about how to balance scientific and technological progress and moral norms and find a suitable balance point. Only in this way can we explore better.