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Atmosphere or personality? Dialogue with China Sports Delegation’s Fashion Designers at Tokyo Olympic Games.

Cctv news(Reporter Wang Ruxi): On July 23rd, when the Tokyo Olympic Games opened, the athletes of the China sports delegation walked into the venue wearing red and white ceremonial clothes. At the other end of the screen, He Yang is finding fault with this set of etiquette clothes for athletes. "The skirt is a little short" and "the overall feeling is not as good as expected" … …

He Yang is the curator of the National Costume Museum of Beijing Institute of Fashion. The ceremonial costumes for the China sports delegation at the Tokyo Olympic Games were designed by the design teams of He Yang and Yang Hui of Beijing Institute of Fashion with the theme of "getting off to a good start".

He Yang (photo by CCTV reporter Liu Jingjing)

Not only the length of the skirt, but also numerous small details have been revised repeatedly by He Yang and her design team during the two-year design process of China sports delegation’s entrance etiquette dress.

"The hem of the lady’s ceremonial dress chose the pattern of peony flowers. The pattern of peony comes from the pattern on the red-wrapped peony bowl in Hongwu glaze of the Forbidden City in the Ming Dynasty, but this peony really reached the dress of women’s wear and has been revised in countless details. Petals become more stretched, more gentle in curvature and higher in height … …” He Yang said, "We need to rearrange it and make it the fullest and most positive. We hope it will be more perfect. In the process of constant revision, we think it is closer to the kind of sports ‘ Bright pleasure ’ ‘ Sense of strength ’ Yes. "

He Yang shows peony patterns (photo by CCTV reporter Liu Jingjing)

The meaning expressed by the lock pattern on the coat of etiquette clothes is more direct. The pieces of lock armor are interlocking and have unbreakable meanings. He Yang made a metaphor: "It’s a bit like armor, just like conquering, and I hope every athlete can get good grades."

Lock nail pattern (photo by CCTV reporter Liu Jingjing)

The design of etiquette clothes in the Olympic Games is more like a propositional composition, which not only reflects the traditional culture of China, but also shows the spirit of sports. For He Yang, this creation is more like shaping a brand and asking her to have brand awareness. He Yang said: "In this case, it is actually necessary to publicize China’s brand image and let people know what China really feels like. You have to stand up a little higher and do it from the brand’s point of view." This "brand sense" is not only reflected in every detail, but also in the choice of overall color of clothing.

Because of the epidemic situation, the design of admission etiquette clothes has been carried out for two years. During the two years, Heyang team submitted more than 100 sets of design schemes, red, white, blue and yellow … … He Yang and her design team should not only compare the costumes of previous China delegations, but also study the costumes of other delegations. "Can you still use the red and yellow color scheme in previous years? Will the red and white color scheme conflict with other countries? " He Yang pointed out to the reporter the research materials on national and previous Olympic costumes neatly posted on the studio wall.

The wall behind He Yang is covered with information (photo by CCTV reporter Liu Jingjing)

He Yang thinks the final red and white color scheme is a "good choice". At the opening of the Olympic Games, Henan Province was suffering from a torrential rain disaster, and the epidemic situation is still not optimistic on a global scale. In this case, He Yang thinks: "Everyone’s mood is quite low, and Chinese may prefer a positive feeling, so we think the color scheme of this suit is very clear."

Etiquette of China sports delegation at the opening ceremony of Tokyo Olympic Games (photo by CCTV reporter Liu Jingjing)

After the opening ceremony of the Tokyo Olympic Games, some netizens’ comments on this ceremonial dress were not "clear". Some netizens said that "the overall design is not picky", others said that "it is better to use red and yellow", and some netizens bluntly said that "it is not good-looking". He Yang was also uneasy, but at the same time, he was "prepared and accepted even if others scolded him".

In the corner of the studio, there is a row of sample clothes for the unsuccessful scheme. He Yang said that many of them are "beautiful", but in her view, how to choose a suit that can represent China’s image on such a big occasion needs to consider many comprehensive things. In He Yang’s team, many young designers also submitted design schemes. Their designs are "very distinctive, very individual and beautiful", but some designs are "probably more of the designer’s own characteristics" in He Yang’s view. According to He Yang’s experience, on such occasions, what we need is something that the public thinks is "not bad", and "everyone has to think that there is nothing wrong with it", and such things are often simple and moderate compared with personality and beauty.

"I don’t know when and which design will really impress others. It will be a very complicated matter." In He Yang’s view, the touching design is not only "good-looking", but also contains many emotions. "The emotions of the nation and events will affect his evaluation of this thing."

It’s about your purse! @ Everyone remember to do these 10 things before the New Year’s Eve.

In 2021, there is only the last week left, which is seriously insufficient.

Have you taken your annual leave?

Have you applied for various subsidies?

Have you confirmed the special tax deduction?

Don’t forget the fees that should be paid in time … …

If you don’t hurry, you may miss it!

Xiaobian compiled a year-end to-do list for you.

Come and check it!

↓ ↓ ↓

 First, do it quickly! These things are about your purse.

Pay for not taking annual leave

It’s the end of the year. Have you finished your annual leave?

According to the "Regulations on Paid Annual Leave for Employees", employees who have worked for more than one year but less than 10 years will be given an annual leave of 5 days; If it has been 10 years but less than 20 years, the annual leave will be 10 days; For those who have completed 20 years, the annual leave is 15 days.

According to the regulations, annual leave can be arranged across one year, and this year’s annual leave can be arranged until next year; If the employee cannot be arranged to take annual leave due to work needs, the unit shall, after obtaining the employee’s consent, pay 300% of the employee’s daily salary according to the number of days that the employee should take no leave.

Timely confirm the special additional tax deduction in 2022.

At present, the special additional tax deduction for 2022 has begun to be confirmed. According to the regulations, taxpayers can enjoy six special additional deductions such as children’s education, continuing education, serious illness medical care, housing loan interest or housing rent, and supporting the elderly. Eligible taxpayers can increase the tax exemption amount and increase their income after reporting before the end of the year.

Car purchase subsidy

During the year, car purchase subsidies introduced by many provinces ended on December 31st, and those who meet the requirements will be dealt with quickly:

Beijing, Guangdong and Hubei provinces have all issued policies on car purchase subsidies. Scrapping or transferring old cars under my name can get subsidies, ranging from several thousand yuan to ten thousand yuan. It should be noted that the deadline for applying for these subsidies is December 31, and the overdue period is regarded as waiver.

It is worth noting that the subsidy policy for the purchase of new cars by scrapped car owners damaged in Zhengzhou rainstorm in July this year was extended to December 31. Consumers can apply for subsidies after obtaining the "double certificate" for scrapping vehicles and completing the purchase and licensing of new cars.

Housing subsidy

During the year, housing subsidies were introduced in many places, and the application date was until December 31st:

Changchun, Jilin, Xingtai, Hebei, Anyang, Henan, Guilin, Guangxi and other places have all introduced housing subsidy policies. Eligible buyers can apply before December 31: 50 yuan/square meter for qualified talents in Changchun and 80 yuan/square meter for farmers; Xingtai talent purchase subsidy 2%; Anyang gives a monetary subsidy of 20,000 yuan to property buyers who purchase ordinary commodity housing within the city; Guilin announced that it would give 1% of the turnover to the buyers who bought new commercial houses in five urban areas in December 2021, which could be used to buy department stores, household appliances and vehicles in local commercial enterprises.

In addition, some cities have introduced deed tax subsidies. Kaifeng announcement made it clear that all buyers who have not paid deed tax for purchasing commercial housing in Kaifeng city (excluding Xiangfu District) will pay deed tax for commercial housing from the announcement date to December 23, 2021 and meet the scope of subsidies, and will be subsidized according to 12% of the total deed tax. The deadline for application is December 31, 2021.

Talent living allowance

From December 1, 2021, a new award for outstanding talents in Shanghai began to be accepted, and the application time was as of December 31.

According to the news of Shanghai Songjiang Talent Service Center, qualified undergraduate, master’s and doctoral graduates can receive a living allowance of about 20,000 yuan, 30,000 yuan and 40,000 yuan in three years, in addition to a one-time employment reward of about 6,300 yuan and a cultivation reward of about 13,100 yuan.

Timely completion of pension eligibility certification.

Under normal circumstances, retirees should receive qualification certification for pension treatment every year, and they can receive their pensions normally after passing the certification, otherwise their pensions may be suspended.

In some areas, the deadline for receiving qualification certification for pension benefits is the end of the year. If you haven’t applied for certification yet, hurry up!

1. Don’t worry if you haven’t been certified yet, as long as it belongs to:

√ Retirees from endowment insurance for employees of urban enterprises

√ Retirees of endowment insurance in government agencies and institutions

√ Persons receiving pension insurance for urban and rural residents

In either case, you can easily complete the authentication on your mobile phone!

Scan the applet above and get the electronic social security card. Click "National Service" on the homepage of the electronic social security card — "Social security treatment qualification certification", then click "Start certification" and follow the operation instructions.

2. If the elderly don’t know how to use mobile phones, children can help complete the certification through the "family service" function!

Specific operation steps: Children can use their own electronic social security cards, bind their parents’ electronic social security cards through the function of "family service", and click "treatment qualification authentication" to start authentication.

3. What if I can’t use my mobile phone and my children are not around?

You can apply to the local human resources and social security department for on-site service.

Receive unemployment benefits in time

Unemployment allowance is a phased welfare policy to deal with the epidemic. If you are still unemployed after receiving unemployment insurance benefits, or do not meet the conditions for receiving unemployment insurance benefits, you can apply for unemployment allowance for up to 6 months.

The deadline for applying for multi-stage unemployment insurance benefits is December 31. If it is not processed within the specified time, it will not be processed after the policy deadline.

Various points are collected in time.

Near the end of the year, there are many App points that have to be cleared! Many points can be exchanged for real money. Don’t you know these points exchange tips?

Points for gifts:

There are points convertible gifts in Alipay, WeChat payment and credit cards.

Points for telephone charges:

The points of the three major operators can be exchanged for telephone charges, which can be directly recharged or deducted. Generally, operators will clear the points at the end of the year and collect them quickly.

Second, don’t forget! These expenses should be paid in time.

Pay medical insurance for urban and rural residents in time, and don’t delay reimbursement in the coming year.

In order to enjoy the basic medical insurance benefits in time, it is best for eligible insured persons to pay within the prescribed time limit, and they can enjoy the medical insurance benefits only after a waiting period.

For example, it is clear in Beijing that people who miss the centralized insurance period or stipulate the insurance period can participate in the medical insurance for urban and rural residents at any time, but they can only enjoy the medical insurance benefits for urban and rural residents after 3 months.

It is reported that the deadline for the payment of medical insurance for urban and rural residents in Shanghai in 2022 is December 25, 2021; Beijing’s centralized participation in the basic medical insurance for urban and rural residents in 2022 will end on December 30th.

The deadline for payment varies from place to place. You can check the specific information through official website, the local bureau of human resources and social security.

Timely payment of flexible employment social security

In order to reduce the economic burden of the insured with flexible employment, the human and social departments have proposed that if it is really difficult to pay the basic old-age insurance premium in 2020, it can be paid before the end of 2021. However, by this year, the phased deferred payment policy has been cancelled, and the social insurance premium for this year must be paid before the deadline, and the payment period cannot be increased by means of post-payment.

In other words, the unpaid part in 2020 can be repaid in 2021, but if it is delayed until 2022, it will not be repaid.

This year, the deadline for payment varies from place to place, but in many places it is December 25, reminding the insured flexible employees that they must pay within the specified time, otherwise they may not get the pension or get a low pension level due to insufficient payment period.

 Third, empty the backlog and start the New Year

Have all the to-do items in 2021 been completed?

Hurry up if you haven’t finished yet!

An unannounced visit to the myth of MLM’s cancer treatment: believing in "magic doctor", cancer drags on to the late stage

  A "post-80 s" cancer patient trusted a "magic doctor" who treated cancer under the banner of "Chinese medicine", which delayed the golden treatment period in vain; Under the cover of a new vest, a MLM organization has developed thousands of members throughout the country … … Half a month, the reporter followed the victim’s family for an unannounced visit, uncovering the "myth" of "magic doctor" treating cancer.

  Internal anti-cancer course, the price is as high as 18,800 yuan.

  At 5 o’clock on the afternoon of May 4th, students in uniform rushed to a company in Qinzhou, Guangxi to sign up for training. More than 160 people came from all over the country and became intermediate class students after paying 18,800 yuan.

  Their master is Zhang, the 10th generation descendant of Zhang’s Fast Needle with a history of 300 years, and the legal representative of Guangxi Zhuowei Santong Health Care Co., Ltd..

  At about 6 o’clock, the students in the intermediate class were asked to hand over their mobile phones for the custody of the instructors, and then the students entered the company to attend classes. In the room with closed curtains, the class lasts from 6 pm to 12 midnight. In class, Master Zhang told an example of how he and his wife saved lives and cured cancer through clever acupuncture and the company’s health care products.

  "The company will soon set up an international department, and we will go abroad and serve the world on behalf of Chinese medicine acupuncture. We also need to cultivate ‘ The second generation of needles ’ Conduct acupuncture training classes for children aged 5 to 15. " On the stage, Zhang described the bright future of the company, and the students under the stage took notes seriously.

  During the 6-hour lecture, Zhang repeatedly asked the students whether they had recorded or not, and said that the instructor would search them after class.

  This kind of training course was also heard by Zhou Yuan (pseudonym) last year. Zhou Yuan is a junior member of Zhuowei Santong Company. Later, in order to treat her boyfriend and buy health care products at a discount, she recharged 100,000 yuan and became an A-level shopkeeper.

  The "imperial doctor" urged not to operate, and the patient’s life was overdrawn.

  In July 2018, Zhou Yuan’s 37-year-old boyfriend, Yang Long (a pseudonym), was diagnosed with early colon cancer because he felt dull pain in his stomach. "The doctor advised me to do surgery to remove the lesion immediately, saying that the cure rate of early colon cancer is very high." Yang Long said.

  Yang Long and Zhou Yuan panicked at that time and looked for famous doctors everywhere. Zhou Yuan’s friend Wang recommended them to find their own master — — A "magic doctor" with thousands of disciples who can cure cancer, Zhang, the legal representative of Guangxi Zhuowei Santong Company.

  Zhou Yuan then contacted Huang, a disciple of the "Imperial Doctor". After Huang understood the condition, he tried to stop them from undergoing surgery. "Never operate. Once you operate, cancer cells will spread everywhere like a hornet’s nest!" Huang told Zhou Yuan that as long as she followed Master’s method, she could "completely cure cancer" without surgery.

  After Yang Long and Zhou Yuan found Zhang’s "feel the pulse", Zhang said that a "sister" who had colon cancer before was cured by him. As long as she was maintained according to the given plan and treated with the company’s health care products and acupuncture, she would be saved.

  In the following four months, Yang Long and Zhou Yuan spent nearly 100,000 yuan to buy the company’s health care products, and tried dozens of methods of "magic doctor". However, Yang Long’s health did not improve as scheduled, but deteriorated. Zhou Yuan, who felt that something was wrong, wanted to meet Zhang and was repeatedly rejected. On November 12, 2018, Taowei Santong Company held a "big class" in a hotel in Guangzhou. When they heard the news, they rushed to the scene and tried to ask Zhang for "diagnosis and treatment" again.

  The interview process was not smooth, and the weak Yang Long fainted on the spot. When Zhang saw it, he stopped giving him needles, but asked them to go to the hospital. "He said he was an imperial doctor, but a living patient fainted in front of him, but he didn’t do anything about it. I realized that he was a liar!" Zhou Yuan said.

  Yang Long was subsequently admitted to the hospital. After diagnosis, colon cancer was advanced and cancer cells spread to the brain. The hospital issued a critical notice. After three days of rescue, Yang Longcai recovered his life.

  Expensive "cancer treatment" health care products are just ordinary foods.

  After nearly 40 times of radiotherapy and chemotherapy, Yang Long had a local lesion removed from his brain. In April this year, he underwent surgery in Huaxi Hospital, but the delayed golden treatment period never came back.

  Yang Long’s attending doctor in Huaxi Hospital said that when Yang Long was admitted to the hospital in November last year, his condition was very critical, with not only cancer in the colon, but also brain metastasis. "The patient gave up the opportunity of treatment for more than 4 months, which has obvious adverse effects on his treatment effect."

  For Yang Long, along with the golden treatment period, there are nearly 300,000 yuan of savings spent on health care products for treatment and hospitalization.

  Seabuckthorn tablets, probiotics, peptide algae powder, peptide clear tablets, Cordyceps militaris tablets … … Zhou Yuan showed the health care products bought at a high price to the reporters who talked for half a month. The unit price of these health care products ranged from 260 yuan to 598 yuan, among which the health care products named Xuelian Cream cost 598 yuan a box and a box of 30 packets.

  "Master asked me to eat 6 packs a day, and the light snow lotus cream will cost more than 100 yuan a day. There is also a box of peptide algae powder that costs 480 yuan. It is also necessary to eat 6 packs a day and eat a box in 5 days. " Yang Long said.

  The reporter noticed that the purchase of these products did not get a formal invoice, and the products did not have the "blue hat logo" of national health food. From the perspective of product ingredients, they were mainly pumpkin powder, corn starch, natto powder and other ingredients, and the most expensive snow lotus cream was honey, cassia seed, kudzu root and so on.

  Professor Che Zhenming, director of the Department of Food Science and Engineering in xihua university, said: "These will definitely not cure the disease."

  Multi-department surprise law enforcement, unveiling pyramid schemes

  As former insiders, Zhou Yuan and Wang talked about the operation mode of Zhuowei Santong Company — — If an introducer pays 3800 yuan to become a member of the junior class, the introducer will get a rebate from 900 yuan; An introducer pays 18,800 yuan to become a member of the intermediate class, and the introducer can get a rebate of 4,000 yuan. Introducers have also become new members’ brothers and sisters, and there are team bosses above them. The team bosses are several big disciples of "Master". "There are about a dozen teams in the company, and there are six or seven hundred people in a team at most." At the same time, if you recharge 50,000 yuan, you will become a B-level shopkeeper, and if you recharge 100,000 yuan, you will become an A-level shopkeeper. After you become a shopkeeper, you will get a certain discount on products from the company.

  Since December 2018, Taowei Santong Company has launched a "new business", which allows students to pay 8,100 yuan and receive a "doctor’s practice certificate" after four to five days of training in the company, and then they can "hold a certificate" to give themselves and people around them needles to see a doctor.

  On the afternoon of May 5, the reporter accompanied Zhou Yuan to the Qinbei Market Supervision Bureau of Qinzhou City and the Qinbei District Health and Family Planning Supervision Office to complain. The market supervision, public security and health supervision departments of Qinzhou City then organized personnel to come to the company at about 4: 30 pm and block the scene. It was found at the scene that the company was conducting publicity and training for more than 160 people, and the students practiced acupuncture with each other.

  After an overnight trial, the Qinbei District Market Supervision Bureau initially determined that the company took teaching acupuncture, moxibustion and selling related health care products as a cover, paid membership fees, pulled people’s heads, and engaged in pyramid schemes in disguised form.

  Li Xu, president of China Folk Anti-MLM Association, believes that the current pyramid selling activities have developed from remote pyramid selling and personal control to network pyramid selling and mental control. The above-mentioned cases are characterized by recruiting members through entity companies, attracting people to join under the guise of selling products and teaching skills, developing members layer by layer by paying entry fees and providing rebates for introductions, and adopting online and offline interactive methods to brainwash members into pyramid schemes.

  Experts said that the regulatory authorities should popularize anti-MLM knowledge, strengthen the research and judgment on new changes in MLM activities, investigate and collect evidence in time when receiving reports of suspected pyramid schemes, fix evidence, effectively use legal weapons to intensify the crackdown, and eliminate new pyramid schemes in the bud.

Putin: "All NATO countries will be targeted by Russian missiles."


    In Moscow, the Russian capital, Russian President Vladimir Putin listened to people’s questions during the program. In response to public questions on live TV and radio programs, Putin said that the Russian army will be equipped with more "Baiyang-M" multi-warhead intercontinental ballistic missiles, and new strategic weapons are being developed. Russia will add a strategic nuclear submarine in 2008 and start production of the fifth generation fighters in 2015. Xinhua news agency



    Russian-made latest Baiyang M mobile strategic missile (data)


    A few days ago, the "2+2" talks between Russia and the United States (that is, the foreign ministers and defense chiefs of both sides) ended without results. When meeting with US Secretary of State Condoleezza Rice and Defense Secretary Gates, President Putin expressed strong dissatisfaction with Washington’s insistence on deploying anti-missile systems in Eastern Europe, and explicitly threatened to withdraw from the Treaty on the Reduction of Short-and Medium-Range Missiles (Intermediate-Range Nuclear Forces Treaty for short). Russian media reported on October 17 that the obstinacy of the United States is likely to drag the two countries into a new arms race.


    Putin issued an "ultimatum"


    The article in the Russian Communist Youth League Pravda reminded that Russia had previously indicated that it might withdraw from Intermediate-Range Nuclear Forces Treaty, but this time Putin’s tone was even tougher and sounded more like an "ultimatum". Moreover, Russia has every reason to do so.


    First, the participating countries of the Treaty are only the United States and Russia at present, but many countries in Eurasia, including some countries not far from Russia, have or are developing medium-and short-range missiles. Russia must consider this dangerous factor and find out corresponding defense measures to avoid the embarrassing situation that only nuclear warheads can be used without medium-and short-range missiles when there are small military targets to be attacked.


    Second, the United States insisted on building new anti-missile facilities in the Czech Republic and Poland, which forced Russia to seek necessary countermeasures. If Russia resumes the production of short-and medium-range missiles, it can deploy them on the western border and even on the warships of the Baltic Fleet and the Northern Fleet. They can not only point to American anti-missile positions, but also aim at all military bases in Europe.


    Third, the United States and its NATO allies have not ratified the Treaty on Conventional Armed Forces in Europe until now, which leads to Russia’s military presence in the European continent far below that of the NATO bloc. NATO countries bound Russia’s hands and feet with treaty obligations, resulting in the deployment of Russian troops in two dangerous directions in the west and south, which is inconsistent with the growing military threat.


    Withdrawing from Intermediate-Range Nuclear Forces Treaty can compensate the strategic balance that is unfavorable to Russia at present, and enable it to build national defense according to actual needs.


    "We kept the drawings and production process."


    Since 1991, the Soviet Union (Russia) has destroyed 1,846 short-and medium-range missiles with a range of 500-5,500 kilometers, while the United States has destroyed less than 1,000 missiles. In other words, Americans cheated the Kremlin in this game. However, Russia, which has a strong military production capacity, believes that it is not too late to wake up.


    Therefore, Putin’s threat to quit Intermediate-Range Nuclear Forces Treaty is not a joke, nor is it a sounding balloon aimed at spying on the enemy, nor is it an empty diplomatic intimidation and political trick. For Russia, this has both realistic demand and realistic foundation, and the current economic and technical situation allows it to re-emerge in the field of short-and medium-range missiles.


    Admiral Nikolai Solozov, commander of the Russian strategic rocket army, once said: "We have kept the drawings and production technology." Military personnel also confirmed that "the old documents have not been eaten by rats". Obviously, this refers to the "pioneer" medium-range missile with a range of about 4700 ~ 4800 kilometers; If necessary, the range and ammunition load of the new iskander tactical missile can also be increased to play the role of a medium-range missile.


    The European continent smells the cold war again.


    The article in Pravda of the Communist Youth League also stressed that if Russia withdraws from Intermediate-Range Nuclear Forces Treaty, the United States will certainly take the same steps and resume all kinds of missiles restricted by the treaty. Compared with Russia, Americans have another convenience, that is, they didn’t destroy warheads, but just stored them.


    If the principle of "answer blows with blows" is followed, the Americans will re-transport the short-and medium-range missiles to Europe, so that the missile confrontation on this old land can be restored to the level of 25-30 years ago, and people will once again feel the cold war atmosphere that has been gradually forgotten. What follows may also be a new round of arms race that everyone does not want to see, and all this depends on whether the United States continues to develop its anti-missile plan.


    When the United States announced the construction of anti-missile facilities in Eastern Europe, the Kremlin expressed strong opposition, and after failing to stop it, it adjusted its strategy, trying to bring the American plan into Moscow’s controllable range by sharing the Gabarra early warning radar station in Azerbaijan, but it was rejected again.


    According to Russian media analysis, the threat of withdrawing from Intermediate-Range Nuclear Forces Treaty is Moscow’s last warning to Washington: either find a common language on the anti-missile plan and the Treaty on Conventional Armed Forces in Europe, or face a new cold war threat. This means that not only the US anti-missile system is deployed, but all NATO countries will become targets of Russian missiles. (Zhang Zhuli)


 

Editor: Liu Li

Lingke 08 new energy price reduction information in Dongguan area! The lowest price 178,800, great discount today

At [Autohome Dongguan Discount Promotion Channel], we bring you exciting news! The model is undergoing an unprecedented promotion in Dongguan City. This high-profile new energy vehicle can now enjoy a cash discount of up to 17,000 yuan, which further reduces the already highly competitive starting price, and the minimum starting price has been reduced to 178,800 yuan. For friends who have car purchase plans, this is a great opportunity not to be missed. Want to know more about the latest promotions and fight for higher car purchase discounts? Please click the "Check Car Price" button in the quotation form immediately and let us help you realize your car purchase wish.

东莞地区领克08新能源降价信息!最低售价17.88万,今日钜惠

Lynk & Co 08 New Energy, as a fashionable and dynamic new energy model, its appearance design is unique and full of tension. The front face part adopts the iconic split headlight design of the Lynk & Co family, and is matched with a delicate air intake grille, which is as sharp as an eagle’s eye, showing a sense of technology. The body lines are smooth, and the overall style is not only sporty, but also integrates the concept of environmental protection, showing a forward-looking urban aesthetic. The details, exquisite contour treatment and body proportions coordinate, making the 08 New Energy very attractive visually.

东莞地区领克08新能源降价信息!最低售价17.88万,今日钜惠

Lynk & Co 08 New Energy presents a unique side charm with its exquisite body proportions and dynamic design. The body size is 4820mm*1915mm*1685mm, and the wheelbase reaches 2848mm, ensuring a spacious interior space and driving stability. The smooth side lines outline the combination of power and elegance. The front and rear wheel tracks are 1635mm. With 235/55 R19-size tires, not only does it provide good grip, but the wheel rim design also reflects Lynk & Co’s consistent sense of style and sporty atmosphere.

东莞地区领克08新能源降价信息!最低售价17.88万,今日钜惠

The interior design of Lynk & Co 08 New Energy presents a perfect blend of sophistication and technology. The cabin is made of high-end leather material to create a luxurious and comfortable space atmosphere. The driver-controllable multi-function steering wheel is wrapped in leather and supports manual up and down + front and rear adjustment to ensure driver comfort and convenient control. The 15.4-inch central control screen is the focus of the car, equipped with an advanced multimedia system, integrated navigation, phone, air conditioning and sunroof control, and supports automatic speech recognition, which is convenient for drivers to operate during driving.

In terms of seats, the front seats are rich in configuration, not only with heating, ventilation and massage functions, but also equipped with headrest speakers, which enhances the driver’s riding experience. Both the driver’s seat and the passenger’s seat are equipped with power seat memory functions, which can be automatically adjusted according to personal habits. The second row of seats also supports backrest adjustment, providing a comfortable riding space. There are also USB and Type-C interfaces in the car, as well as wireless charging function of mobile phones to meet the charging needs of passengers’ electronic devices. Together, these configurations create the practicality and user-friendly design of the Lynk & Co 08 new energy interior.

东莞地区领克08新能源降价信息!最低售价17.88万,今日钜惠

The Lynk & Co 08 is equipped with a 1.5T turbocharged engine capable of delivering a maximum power output of 120 kW while delivering a peak torque of 255 Nm. This engine, combined with a 3-speed DHT transmission, ensures a good balance between power performance and fuel economy.

In general, Autohome owners are full of praise for the exterior design of the Lynk & Co 08 new energy, especially the silver and black contrasting body, which not only shows a unique personality, but also shines brightly in the sun. The owner’s evaluation of the lights and waistline also highlights his attention and love for details. These designs not only enhance the visual impact of the vehicle, but also fully reflect the Lynk & Co brand’s insistence on aesthetics. In the process of driving the Lynk & Co 08 new energy, the owner is obviously immersed in the all-round charm brought by this model.

Xiaomi’s performance in the third quarter returned to growth, "the whole ecology of people and cars" painted a new blueprint.

On November 20, Xiaomi handed over the first performance answer sheet after announcing the strategy of "people, cars and homes are all ecological".

In the third quarter of 2023, Xiaomi Group’s revenue was 70.9 billion yuan, achieving the first year-on-year growth in six quarters. The adjusted net profit was 6 billion yuan, up 182.9% year-on-year, setting a new high in the past two years.

The business strategy of "paying equal attention to scale and profit" has continued to land, and the high-end has made steady progress, making Xiaomi the first to pick up in the consumer electronics industry. With the announcement of the new strategy of "people, cars and homes are all ecological", Xiaomi is entering a new stage of development.

After six quarters, it returned to growth and the gross profit margin reached a new high.

The operating performance of Xiaomi in the third quarter continued the momentum of continuous recovery since 2023.

In terms of revenue, Xiaomi’s revenue in the third quarter was 70.9 billion yuan, a slight increase of 0.6% year-on-year and 5.3% quarter-on-quarter, and it resumed growth for the first time in six quarters. In terms of profitability, the adjusted net profit in the third quarter reached 6 billion yuan, up 182.9% year-on-year, and the gross profit margin reached 22.7%, which increased for four consecutive quarters and reached a new high.

The business strategy of "paying equal attention to scale and profit" put forward by Xiaomi at the beginning of the year has been further implemented. In addition to the Group’s record high gross profit margin, the gross profit margin of all business segments has also maintained growth. Among them, the gross profit margin of smartphone business reached 16.6%, up 7.7 percentage points year-on-year, the gross profit margin of IoT and consumer products business reached 17.8%, up 4.3 percentage points year-on-year, and the gross profit margin of Internet business reached 74.4%, up 2.3 percentage points year-on-year.

While improving profitability, Xiaomi’s shipments and user scale have also grown steadily.

On the mobile phone side, with the slowdown in the global smartphone market, Xiaomi took the lead in picking up. According to market research firm Canalys, the shipment of millet in the third quarter of 2023 increased by 2% year-on-year, and its market share was the same as that of the same period last year. In Chinese mainland, Europe, Latin America, Africa, the Middle East and other major markets, the market share of Xiaomi smartphones has increased.

In terms of household appliances and IoT products, the market size of Xiaomi has also steadily increased. According to data from Aowei Cloud, Xiaomi TV ranked first in Chinese mainland in the third quarter, and refrigerator shipments also increased by 95%. Canalys data shows that in the third quarter, the shipment of millet flat products increased by 120% year-on-year, and entered the top five in the world for the first time.

The extensive layout of the global market has enabled the scale of Xiaomi’s Internet business to continue to grow. In the third quarter, the number of monthly active users of MIUI worldwide reached 623 million, up 10.5% year-on-year, and the income from Internet business reached 7.8 billion yuan, a record high, up 9.7% year-on-year. In particular, Xiaomi’s overseas Internet business income reached 2.3 billion yuan, a year-on-year increase of 35.8%, and its share in Internet business income increased to 30%.

The high-end capability has stabilized, and the sales volume of Xiaomi 14 series has reached a record.

The recovery of performance and the improvement of profitability are closely related to the progress made in Xiaomi’s high-end strategy.

One week before the financial report was released, Xiaomi announced in the official Weibo that the omni-channel payment amount of "double 11" Xiaomi reached a new high of 22.4 billion in 2023. Goldman Sachs pointed out in a research report that Xiaomi Double 11GMV increased by 32% year-on-year, thanks to the strong performance of Xiaomi 14 series, comprehensive product portfolio and rising average selling price.

As the latest high-end model of Xiaomi, the performance of Xiaomi 14 series is really surprising. During the period of double 11, Xiaomi 14 ranked first among domestic mobile phone brands in the price range of 4,000-6,000 yuan in JD.COM and Pinduoduo, and also took the lead in domestic mobile phone sales in Tmall and Tik Tok. Information from the supply chain shows that since the first sale, the sales volume of Xiaomi 14 series has reached 1,447,400 units within 10 days, setting a sales record for Xiaomi’s high-end flagship.

Since the launch of Xiaomi 12S series in July 2022, Xiaomi’s performance in the high-end market has become more and more stable.

In terms of word-of-mouth, six series of high-end models, such as Xiaomi 12S Ultra, Xiaomi MIX Fold2, Xiaomi 13 Series, Xiaomi 13Ultra, Xiaomi MIX Fold3 and Xiaomi 14 Series, all achieved a favorable rating of over 99% on the JD.COM platform in the first month of release. In terms of sales volume, third-party data show that in the second quarter of 2023, the proportion of Xiaomi’s shipments in the smart phone market of 3,000 yuan and above in Chinese mainland increased to 20.1%, which increased year-on-year for four consecutive quarters. The market share in the price segment of 4,000-6,000 yuan increased by 6.2 percentage points year-on-year to 12.7%, and the smartphone ASP in Chinese mainland increased by over 24% year-on-year.

While the high-end market continues to break through, Xiaomi’s R&D and innovation capabilities continue to improve. Taking Xiaomi 14 series as an example, the core components such as image sensors and screens are all equipped with products independently developed by Xiaomi and jointly developed with domestic supply chains, and the parameters and experience have reached or even exceeded the iPhone15Pro.

For example, the "Light Hunter 900" image sensor, which debuted for the first time, has a specification of 1/1.3 inch. From the actual performance, the light input of Xiaomi 14 is 20% higher than that of iPhone 15 Pro, and Xiaomi 14 Pro is 52% higher. On the screen side, the C8 material jointly developed by Xiaomi and Huaxing Optoelectronics has achieved the highest peak brightness of 3000nit in the industry. On Xiaomi 14Pro, Xiaomi also adopted the first full-depth micro-curved screen, which realized the continuous same bending radius at four sides and four corners, making the curved screen visually close to the straight screen.

R&D and innovation have created a better user experience for high-end products. With the help of Xiaomi 14 series, the share of Xiaomi in China smart phone market reached 21.9% in 2023W44(10.30-11.5), ranking the highest among domestic mobile phones.

The strong market performance of high-end machines has provided more ammunition for research and development. Such a virtuous circle has continuously consolidated the base of Xiaomi’s high-end strategy. In 2022, Xiaomi invested 16.2 billion yuan in R&D, equivalent to 0.53% of the total investment in R&D in China. According to the data disclosed in the financial report, in the third quarter of 2023, Xiaomi’s R&D expenditure was 5 billion yuan, a year-on-year increase of 22%. By September 30, 2023, Xiaomi had 17,563 R&D personnel, accounting for over 53%.

With the development of ecology, the territory of "people, cars and homes are all ecological" is formed.

While the high-end capability has stabilized, the ecological map of Xiaomi has also been expanding. According to the financial report data, as of September 2023, the number of IoT devices (excluding smartphones, tablets and laptops) connected to Xiaomi AIoT platform reached 699 million, up 25.2% year-on-year, and the number of monthly users of Mijia APP increased by 16% year-on-year, reaching 84 million.

With the release of Xiaomi 澎湃 OS in October, Xiaomi’s group strategy was officially upgraded to "the whole ecology of people and cars". Thanks to the long-term deep cultivation in the field of mobile phones and IoT, Xiaomi 澎湃 OS has integrated more than 200 categories, covered more than 95% of life scenes and connected 820 million devices since its birth, becoming the first operating system covering "the whole ecology of people, cars and homes".

Subsequently, Xiaomi announced the comprehensive opening-up plan of IoT eco-partners, and helped smart eco-partners, whole-house industry practitioners and individual developers to quickly join Xiaomi’s IoT ecosystem through Vela open source and the release of Xiaomi’s surging technology brands. At present, there are more than 9,000 Xiaomi IoT partners.

On October 15th, two products of Xiaomi Automobile appeared in the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) issued by the Ministry of Industry and Information Technology. According to the plan, Xiaomi Automobile will be mass-produced in the first half of 2024. This also means that Xiaomi’s "all-ecological" map is infinitely close to the closed loop.

The upgrade from "mobile phone X AIoT" to "the whole ecology of people, cars and homes" means that Xiaomi’s coverage of users’ life scenes is further improved. In Xiaomi’s ecological map, the mobile phone is still the central device and computing center of the whole scene in series, and Xiaomi 澎湃 OS ensures the cross-end connectivity and experience consistency. As Lei Jun, founder, chairman and CEO of Xiaomi Group, said, it will be "the public base of the Internet of Everything".

The capital market responded positively to the new blueprint described by Xiaomi. Since October, Xiaomi’s share price has rebounded strongly, up about 50% from the beginning of the year.

Copyright and disclaimer: The copyright of the above works (including texts, drawings, audio and video) belongs to the publisher [Information]. This App provides information publishing platform services for publishers, and does not represent the viewpoint of economics and suggestions on investment.

Zuckerberg talks about Tik Tok’s overseas version: It is doing very well and will push independent apps to compete with it.

  On October 1st, The Verge, an American technology news website, published the recorded manuscripts of two internal meetings of Facebook in July. Zuckerberg, CEO of Facebook, talked deeply about the difficulties and challenges faced by the company. Notably, in the Q&A session with employees, Zuckerberg mentioned TikTok, a competitor from China. Zuckerberg said that he was developing a product called Lasso to compete with TikTok.

  TikTok is the overseas version of ByteDance’s popular short video App Tik Tok. In the past, China’s Internet products were often concentrated in emerging markets such as Southeast Asia, but TikTok successfully swept the mature markets including the United States and Japan.

TikTok IC diagram

  The employee’s question is: "Are we worried about the growing cultural influence of TikTok among young people and Generation Z (people born between the mid-1990s and 2000)? What is our blocking plan for this? "

  Zuckerberg said, "TikTok has done a very good job. One thing that deserves special attention is that in the past, the picture of the Internet world was that American companies mainly provided various services, while China companies mainly provided similar services in China. For example, Tencent is trying to bring some products to Southeast Asia, and Alibaba is also expanding payment services in Southeast Asia, but overall, this global expansion is very limited. "

  "TikTok, founded by ByteDance, is really the first consumer Internet product launched by a China technology giant that can achieve worldwide success. And it began to get good results in America, especially among young people. It has also grown very fast in India, and in terms of scale, Instagram is a thing of the past in India. So this is a very interesting phenomenon. " Zuckerberg said.

  "We think so: TikTok is a combination of short, immersive short videos and browsing. Just like the Explore Tab we use on Instagram, this function is mainly about displaying and highlighting different feed posts. TikTok is like exploring a story, which is the whole application. Then there are creators who are committed to creating content. "

  Zuckerberg revealed, "Therefore, we have many measures to develop in this area. We are developing an App product called Lasso, hoping to adapt to the markets of Mexico and other countries. This is the earliest one. Next, we will see if it can be launched in countries and regions where TikTok is not particularly influential (referring to Lasso), and then compete with it in countries and regions where TikTok has a large market. "

  Comprehensive report by The Paper reporter Chen Yuxi

Diving events at the World Swimming Championships started.


Original title: The diving event of the World Swimming Championships started.

On February 2nd, the contestants warmed up before the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On the same day, the diving event of the 2024 World Swimming Championships started in Doha, Qatar.

On February 2nd, Georgia’s Shariya competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Nihlsson jaouad gharib of Sweden took part in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Gillette of France was in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2, Finland’s Harselska competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Switzerland’s Heimberg competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

Badminton is not popular in Europe and America? The answer is somewhat unexpected.

Xinhua News Agency, Suzhou, May 16th Question: Badminton is not popular in Europe and America? The answer is somewhat unexpected.

Xinhua News Agency reporters Ji Ye, Ding Wenxian, Wang Hengzhi and Xu Shihao

Badminton originated in Europe, but the athletic field has been "ruled" by Asian players for many years. At the Sudirman Cup World Badminton Mixed Team Championship in Suzhou in 2023, except for Denmark, which has the men’s singles Olympic champion Arceloró, other European and American teams still find it hard to win in the face of Asian powers.

Although there are occasional successes, most European and American players can only play a supporting role in badminton. Is this sport still popular in Europe and America? When the reporter threw this question to the European and American players participating in this competition, he got some unexpected answers.

"I feel that badminton is the first sport in France." The French women’s singles player Hugh’s answer surprised the reporter. The world’s No.55 player lost 0-2 to Japan’s Akane Yamaguchi in the women’s singles match in the group match on the 15th, and the French team also lost two games in a row in the group match, leaving early.

Although the national team has a poor record, Hugh said: "Many people in our country are playing badminton. Although the level is not high, the sport is widely carried out at the club level." She explained that due to media reports, commercial investment and other reasons, football is undoubtedly the largest sports industry in their country, but in terms of participation, badminton is the first sport in France.

England’s men’s doubles team Ryan/Wendy defeated South Korea in the 15th match, but England still lost to South Korea with a total score of 1:4, and they also lost two games in a row in Group D with France.

Ryan/Wendy and Hutt feel the same way. They said that in England, the public participation of badminton can rank second in all events. "More than 1 million people in Britain play badminton more than once a week, because it is easy to play badminton, as long as there is an open space."

However, they also said that according to the scale of the industry, badminton can only rank tenth in sports in England. Badminton is not regarded as a competitive sport in England, and people play badminton with an entertaining attitude. Moreover, badminton can’t make professional players make a lot of money, and most young people will still choose sports with mature industries such as football. Badminton events are not highly exposed here, and football matches are shown on TV every week.

On the competitive level, Danish badminton has the strongest overall strength in Europe, with the emergence of the current president of the World Badminton Federation and Olympic champion Larsson, Gade, one of the "four kings" of badminton, and Ansailong, a gold medalist in the Olympic and World Championships. In 2016, the Danish team also won the Thomas Cup, which represents the highest honor of the world badminton men’s team for the first time. This is the first time that the Thomas Cup has been won by a team outside Asia.

With the approach of the Paris Olympic Games, France has begun to "have ideas" in sports. Rivas, the coach who trained Marin, the women’s singles champion of Rio Olympic Games, was invited to be the coach of the French team. France has also set up a support institution named "National Institute of Sports, Profession and Performance" for the national team, and is equipped with experts in psychology, nutrition and medicine. The coaching team can analyze according to all kinds of data and information to help athletes train individually.

In Rivas’ view, the French team will gradually become a strong force in European badminton, and will launch an impact on the Danish team in the future. To become a world power, it needs long-term planning and perseverance. "The goal of French badminton in the future is to become the top five or seven in the world."

Compared with the above countries and regions, the popularity of badminton in Germany is not very high. Fabian, a German men’s singles player who participated in this competition, told reporters that badminton is a minority sport in Germany. Few people play badminton in schools, and the media attention is relatively low. In Australia, Canada and other places, the development of badminton still depends on the efforts of Chinese players.

Domestic beauty products have grown more than 10 times in the sea. Who are the brands running in front?

Reporter | Wu Rong

Edit | Yun Huiyun

At the end of last year, we reported that with more and more domestic beauty products eyeing overseas markets, 2021 will be a crucial year for brands to "go out to sea".

According to the data released by the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, with an export value of US$ 3.139 billion, surpassing the export volume of cosmetics in 2018 and 2019, with the latter two being US$ 2.5 billion and US$ 2.774 billion respectively.

At present, the pace of domestic beauty brands going out to sea is still accelerating. According to the recently released data of "2021 Beauty Industry Trend Insight Report" released by CBNData First Financial Data Center and Tmall Golden Makeup Award, domestic beauty products have increased by more than 10 times.

Compared with the past, in recent years, in the wave of domestic beauty products going to sea, there are more new brands, including Perfect Diary, Flower West, Flower Know and ZEESEA Color.

Different brands will choose their countries and channels according to their own characteristics, so as to better explore the possibility of overseas development.

The perfect diary will focus on the southeast Asian market. In April, 2020, Perfect Diary was launched in overseas official website, with Chinese, English, Japanese, Russian, Thai and other languages, and supported payment in US dollars, Singapore dollars and other currencies.

In addition to sales in official website, brands will also use other channel platforms. At present, including Perfect Diary and Hua Xizi, they all go out to sea with the help of Tmall. Another make-up brand, Laqi colorkey, has settled in Shopee, the largest e-commerce platform in Southeast Asia.

There are also offline channels.

At the end of 2018, Mary Daijia entered eight countries including Thailand, Malaysia and Singapore through the Sephora channel; Hua Zhiming has also settled in Japan’s offline beauty collection stores, including more than 300 cosme.

ZEESEA Zise also told the interface news that in addition to international e-commerce platforms such as Amazon, the brand has also settled in Matsumoto Kiyomizu, Japan’s largest cosmeceutical chain. Up to now, it has covered nearly 2,000 Matsumoto Kiyomizu stores. More than a year after its launch, its sales in Japan reached nearly 10 billion yen. According to the plan, ZEESEA Zise will reach 7,000 offline sales points in Japan by the end of 2021.

Perfect Diary, ZEESEA Zise and Ke Laqi colorkey all started in Guangzhou. Previously, we discussed in the article "Revealing the Domestic Beauty Base: Over 70% of them come from Guangzhou, and they should be positive with big brands". The relatively mature beauty industry chain, daily chemical experience and talent pool have created many phenomenal domestic beauty brands for Guangzhou. In fact, these are also important reasons for supporting the new domestic beauty products to go out.

In addition, with the development of online shopping, the progress of logistics and other infrastructure, and China’s rapid recovery from the epidemic, China’s beauty brand has attracted more attention overseas this year.

However, judging from the performance of brands at sea, it is not without challenges.

How to localize is a big problem.

Most domestic beauty brands go to sea, and the main position is generally the Southeast Asian market. However, there are more than 10 countries in Southeast Asia, and different countries have their own religious beliefs. The differences in consumer preferences are not small. It is not easy to localize products.

Nancy, CEO of Baizui Cuisine, who started planning to go to Southeast Asia in 2020, said in an interview with the media that people in different countries have different skin conditions and demands. Take sunscreen products as an example. Consumers in Southeast Asia use sunscreen to resist aging, which is not the same as the starting point for most consumers in China to prevent sunburn. In addition, in Muslim countries such as Indonesia, the policy requires that beauty products must meet halal certification.

The relevant person in charge of Hua Xizi’s public relations also admitted in an interview with Interface News that a very important challenge of China’s brand globalization is the difference in language system and communication mode. Other countries and regions are very different from China in culture, language and customs. Hua Xizi has no idea about their acceptance of China beauty cosmetics and China culture, so she needs to do a lot of pre-promotion work.

Compared with the Southeast Asian market, users in developed countries such as the United States and Japan are more mature in the use habits, discrimination and aesthetic level of cosmetics, and the standards for choosing brands are more stringent. This will undoubtedly put forward more tests for China beauty brands that set their focus on the sea as developed countries.

For example, ZEESEA has focused its overseas development on Japan and the United States, and Judy, the head of its new overseas retail, described the course of brand going out to sea in the past year as a process of "fighting monsters and upgrading". "The laws and regulations of each country are different, and Japan and the United States have their own laws and regulations. We have no teachers, no objects to learn, and we can’t avoid risks. We can only cross the river by feeling the stones. "

In terms of product selection, it is impossible to copy domestic explosives overseas, and brands need to re-develop products and adjust production lines. For example, Hua Xizi’s star color number in China is positive red, but when it is sold in the Japanese market, the color number is also "do as the Romans do", and the popular caramel maple leaf color, peach color and raspberry red are selected as the main colors.

In addition, considering the comprehensive cost, the pricing of products listed overseas is also higher than that of domestic products.

Hua Xizi’s lipstick product "Tongxin Lock Lipstick", which sells for 219 yuan in China, sells for 6,129 yen (equivalent to 371 yuan) in Amazon, Japan, which exceeds the price of Chanel lipstick in Amazon, Japan, which is 5,270 yen (equivalent to 315 yuan) in the same period.

According to Hua Xizi’s statistics, overseas pricing may be 1.7 times the domestic price. This pricing strategy takes into account the comprehensive costs of tariffs, logistics, services and operations. Similarly, the selling prices of international brands in China are also priced in a similar way.

"Due to the impact of the epidemic, the vitality of some foreign industries has not yet recovered. The next three to five years will be a good opportunity for domestic brands to enter overseas markets, especially cosmetics brands." Hu Qimu, a senior researcher at the digital economy think tank, told the interface news. Although the layout of developed countries is full of challenges, mature markets and mature users can prove brand value and operational ability more quickly. If the layout is made earlier, it will have a first-Mover advantage by breaking the circle of products and operations.

Considering that the rise of cutting-edge domestic beauty brands is still in its infancy, the beauty market is fiercely competitive, and the number of self-built supply chains is small, and most of them rely on supply chain problems such as OEM, how to improve product strength will become the key to the success of these brands. If the product quality cannot be recognized, and there is not enough high repurchase rate, user loyalty and recommendation support, going out to sea may only become simply brushing China elements to find a sense of existence.