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Xiaomi’s performance in the third quarter returned to growth, ＂the whole ecology of people and cars＂ painted a new blueprint.

On November 20, Xiaomi handed over the first performance answer sheet after announcing the strategy of "people, cars and homes are all ecological".

In the third quarter of 2023, Xiaomi Group’s revenue was 70.9 billion yuan, achieving the first year-on-year growth in six quarters. The adjusted net profit was 6 billion yuan, up 182.9% year-on-year, setting a new high in the past two years.

The business strategy of "paying equal attention to scale and profit" has continued to land, and the high-end has made steady progress, making Xiaomi the first to pick up in the consumer electronics industry. With the announcement of the new strategy of "people, cars and homes are all ecological", Xiaomi is entering a new stage of development.

After six quarters, it returned to growth and the gross profit margin reached a new high.

The operating performance of Xiaomi in the third quarter continued the momentum of continuous recovery since 2023.

In terms of revenue, Xiaomi’s revenue in the third quarter was 70.9 billion yuan, a slight increase of 0.6% year-on-year and 5.3% quarter-on-quarter, and it resumed growth for the first time in six quarters. In terms of profitability, the adjusted net profit in the third quarter reached 6 billion yuan, up 182.9% year-on-year, and the gross profit margin reached 22.7%, which increased for four consecutive quarters and reached a new high.

The business strategy of "paying equal attention to scale and profit" put forward by Xiaomi at the beginning of the year has been further implemented. In addition to the Group’s record high gross profit margin, the gross profit margin of all business segments has also maintained growth. Among them, the gross profit margin of smartphone business reached 16.6%, up 7.7 percentage points year-on-year, the gross profit margin of IoT and consumer products business reached 17.8%, up 4.3 percentage points year-on-year, and the gross profit margin of Internet business reached 74.4%, up 2.3 percentage points year-on-year.

While improving profitability, Xiaomi’s shipments and user scale have also grown steadily.

On the mobile phone side, with the slowdown in the global smartphone market, Xiaomi took the lead in picking up. According to market research firm Canalys, the shipment of millet in the third quarter of 2023 increased by 2% year-on-year, and its market share was the same as that of the same period last year. In Chinese mainland, Europe, Latin America, Africa, the Middle East and other major markets, the market share of Xiaomi smartphones has increased.

In terms of household appliances and IoT products, the market size of Xiaomi has also steadily increased. According to data from Aowei Cloud, Xiaomi TV ranked first in Chinese mainland in the third quarter, and refrigerator shipments also increased by 95%. Canalys data shows that in the third quarter, the shipment of millet flat products increased by 120% year-on-year, and entered the top five in the world for the first time.

The extensive layout of the global market has enabled the scale of Xiaomi’s Internet business to continue to grow. In the third quarter, the number of monthly active users of MIUI worldwide reached 623 million, up 10.5% year-on-year, and the income from Internet business reached 7.8 billion yuan, a record high, up 9.7% year-on-year. In particular, Xiaomi’s overseas Internet business income reached 2.3 billion yuan, a year-on-year increase of 35.8%, and its share in Internet business income increased to 30%.

The high-end capability has stabilized, and the sales volume of Xiaomi 14 series has reached a record.

The recovery of performance and the improvement of profitability are closely related to the progress made in Xiaomi’s high-end strategy.

One week before the financial report was released, Xiaomi announced in the official Weibo that the omni-channel payment amount of "double 11" Xiaomi reached a new high of 22.4 billion in 2023. Goldman Sachs pointed out in a research report that Xiaomi Double 11GMV increased by 32% year-on-year, thanks to the strong performance of Xiaomi 14 series, comprehensive product portfolio and rising average selling price.

As the latest high-end model of Xiaomi, the performance of Xiaomi 14 series is really surprising. During the period of double 11, Xiaomi 14 ranked first among domestic mobile phone brands in the price range of 4,000-6,000 yuan in JD.COM and Pinduoduo, and also took the lead in domestic mobile phone sales in Tmall and Tik Tok. Information from the supply chain shows that since the first sale, the sales volume of Xiaomi 14 series has reached 1,447,400 units within 10 days, setting a sales record for Xiaomi’s high-end flagship.

Since the launch of Xiaomi 12S series in July 2022, Xiaomi’s performance in the high-end market has become more and more stable.

In terms of word-of-mouth, six series of high-end models, such as Xiaomi 12S Ultra, Xiaomi MIX Fold2, Xiaomi 13 Series, Xiaomi 13Ultra, Xiaomi MIX Fold3 and Xiaomi 14 Series, all achieved a favorable rating of over 99% on the JD.COM platform in the first month of release. In terms of sales volume, third-party data show that in the second quarter of 2023, the proportion of Xiaomi’s shipments in the smart phone market of 3,000 yuan and above in Chinese mainland increased to 20.1%, which increased year-on-year for four consecutive quarters. The market share in the price segment of 4,000-6,000 yuan increased by 6.2 percentage points year-on-year to 12.7%, and the smartphone ASP in Chinese mainland increased by over 24% year-on-year.

While the high-end market continues to break through, Xiaomi’s R&D and innovation capabilities continue to improve. Taking Xiaomi 14 series as an example, the core components such as image sensors and screens are all equipped with products independently developed by Xiaomi and jointly developed with domestic supply chains, and the parameters and experience have reached or even exceeded the iPhone15Pro.

For example, the "Light Hunter 900" image sensor, which debuted for the first time, has a specification of 1/1.3 inch. From the actual performance, the light input of Xiaomi 14 is 20% higher than that of iPhone 15 Pro, and Xiaomi 14 Pro is 52% higher. On the screen side, the C8 material jointly developed by Xiaomi and Huaxing Optoelectronics has achieved the highest peak brightness of 3000nit in the industry. On Xiaomi 14Pro, Xiaomi also adopted the first full-depth micro-curved screen, which realized the continuous same bending radius at four sides and four corners, making the curved screen visually close to the straight screen.

R&D and innovation have created a better user experience for high-end products. With the help of Xiaomi 14 series, the share of Xiaomi in China smart phone market reached 21.9% in 2023W44(10.30-11.5), ranking the highest among domestic mobile phones.

The strong market performance of high-end machines has provided more ammunition for research and development. Such a virtuous circle has continuously consolidated the base of Xiaomi’s high-end strategy. In 2022, Xiaomi invested 16.2 billion yuan in R&D, equivalent to 0.53% of the total investment in R&D in China. According to the data disclosed in the financial report, in the third quarter of 2023, Xiaomi’s R&D expenditure was 5 billion yuan, a year-on-year increase of 22%. By September 30, 2023, Xiaomi had 17,563 R&D personnel, accounting for over 53%.

With the development of ecology, the territory of "people, cars and homes are all ecological" is formed.

While the high-end capability has stabilized, the ecological map of Xiaomi has also been expanding. According to the financial report data, as of September 2023, the number of IoT devices (excluding smartphones, tablets and laptops) connected to Xiaomi AIoT platform reached 699 million, up 25.2% year-on-year, and the number of monthly users of Mijia APP increased by 16% year-on-year, reaching 84 million.

With the release of Xiaomi 澎湃 OS in October, Xiaomi’s group strategy was officially upgraded to "the whole ecology of people and cars". Thanks to the long-term deep cultivation in the field of mobile phones and IoT, Xiaomi 澎湃 OS has integrated more than 200 categories, covered more than 95% of life scenes and connected 820 million devices since its birth, becoming the first operating system covering "the whole ecology of people, cars and homes".

Subsequently, Xiaomi announced the comprehensive opening-up plan of IoT eco-partners, and helped smart eco-partners, whole-house industry practitioners and individual developers to quickly join Xiaomi’s IoT ecosystem through Vela open source and the release of Xiaomi’s surging technology brands. At present, there are more than 9,000 Xiaomi IoT partners.

On October 15th, two products of Xiaomi Automobile appeared in the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) issued by the Ministry of Industry and Information Technology. According to the plan, Xiaomi Automobile will be mass-produced in the first half of 2024. This also means that Xiaomi’s "all-ecological" map is infinitely close to the closed loop.

The upgrade from "mobile phone X AIoT" to "the whole ecology of people, cars and homes" means that Xiaomi’s coverage of users’ life scenes is further improved. In Xiaomi’s ecological map, the mobile phone is still the central device and computing center of the whole scene in series, and Xiaomi 澎湃 OS ensures the cross-end connectivity and experience consistency. As Lei Jun, founder, chairman and CEO of Xiaomi Group, said, it will be "the public base of the Internet of Everything".

The capital market responded positively to the new blueprint described by Xiaomi. Since October, Xiaomi’s share price has rebounded strongly, up about 50% from the beginning of the year.

Copyright and disclaimer: The copyright of the above works (including texts, drawings, audio and video) belongs to the publisher [Information]. This App provides information publishing platform services for publishers, and does not represent the viewpoint of economics and suggestions on investment.

Zuckerberg talks about Tik Tok’s overseas version： It is doing very well and will push independent apps to compete with it.

　　On October 1st, The Verge, an American technology news website, published the recorded manuscripts of two internal meetings of Facebook in July. Zuckerberg, CEO of Facebook, talked deeply about the difficulties and challenges faced by the company. Notably, in the Q&A session with employees, Zuckerberg mentioned TikTok, a competitor from China. Zuckerberg said that he was developing a product called Lasso to compete with TikTok.

　　TikTok is the overseas version of ByteDance’s popular short video App Tik Tok. In the past, China’s Internet products were often concentrated in emerging markets such as Southeast Asia, but TikTok successfully swept the mature markets including the United States and Japan.

TikTok IC diagram

　　The employee’s question is: "Are we worried about the growing cultural influence of TikTok among young people and Generation Z (people born between the mid-1990s and 2000)? What is our blocking plan for this? "

　　Zuckerberg said, "TikTok has done a very good job. One thing that deserves special attention is that in the past, the picture of the Internet world was that American companies mainly provided various services, while China companies mainly provided similar services in China. For example, Tencent is trying to bring some products to Southeast Asia, and Alibaba is also expanding payment services in Southeast Asia, but overall, this global expansion is very limited. "

　　"TikTok, founded by ByteDance, is really the first consumer Internet product launched by a China technology giant that can achieve worldwide success. And it began to get good results in America, especially among young people. It has also grown very fast in India, and in terms of scale, Instagram is a thing of the past in India. So this is a very interesting phenomenon. " Zuckerberg said.

　　"We think so: TikTok is a combination of short, immersive short videos and browsing. Just like the Explore Tab we use on Instagram, this function is mainly about displaying and highlighting different feed posts. TikTok is like exploring a story, which is the whole application. Then there are creators who are committed to creating content. "

　　Zuckerberg revealed, "Therefore, we have many measures to develop in this area. We are developing an App product called Lasso, hoping to adapt to the markets of Mexico and other countries. This is the earliest one. Next, we will see if it can be launched in countries and regions where TikTok is not particularly influential (referring to Lasso), and then compete with it in countries and regions where TikTok has a large market. "

　　Comprehensive report by The Paper reporter Chen Yuxi

Diving events at the World Swimming Championships started.

Original title: The diving event of the World Swimming Championships started.

On February 2nd, the contestants warmed up before the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On the same day, the diving event of the 2024 World Swimming Championships started in Doha, Qatar.

On February 2nd, Georgia’s Shariya competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Nihlsson jaouad gharib of Sweden took part in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Gillette of France was in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2, Finland’s Harselska competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Switzerland’s Heimberg competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

Badminton is not popular in Europe and America？ The answer is somewhat unexpected.

Xinhua News Agency, Suzhou, May 16th Question: Badminton is not popular in Europe and America? The answer is somewhat unexpected.

Xinhua News Agency reporters Ji Ye, Ding Wenxian, Wang Hengzhi and Xu Shihao

Badminton originated in Europe, but the athletic field has been "ruled" by Asian players for many years. At the Sudirman Cup World Badminton Mixed Team Championship in Suzhou in 2023, except for Denmark, which has the men’s singles Olympic champion Arceloró, other European and American teams still find it hard to win in the face of Asian powers.

Although there are occasional successes, most European and American players can only play a supporting role in badminton. Is this sport still popular in Europe and America? When the reporter threw this question to the European and American players participating in this competition, he got some unexpected answers.

"I feel that badminton is the first sport in France." The French women’s singles player Hugh’s answer surprised the reporter. The world’s No.55 player lost 0-2 to Japan’s Akane Yamaguchi in the women’s singles match in the group match on the 15th, and the French team also lost two games in a row in the group match, leaving early.

Although the national team has a poor record, Hugh said: "Many people in our country are playing badminton. Although the level is not high, the sport is widely carried out at the club level." She explained that due to media reports, commercial investment and other reasons, football is undoubtedly the largest sports industry in their country, but in terms of participation, badminton is the first sport in France.

England’s men’s doubles team Ryan/Wendy defeated South Korea in the 15th match, but England still lost to South Korea with a total score of 1:4, and they also lost two games in a row in Group D with France.

Ryan/Wendy and Hutt feel the same way. They said that in England, the public participation of badminton can rank second in all events. "More than 1 million people in Britain play badminton more than once a week, because it is easy to play badminton, as long as there is an open space."

However, they also said that according to the scale of the industry, badminton can only rank tenth in sports in England. Badminton is not regarded as a competitive sport in England, and people play badminton with an entertaining attitude. Moreover, badminton can’t make professional players make a lot of money, and most young people will still choose sports with mature industries such as football. Badminton events are not highly exposed here, and football matches are shown on TV every week.

On the competitive level, Danish badminton has the strongest overall strength in Europe, with the emergence of the current president of the World Badminton Federation and Olympic champion Larsson, Gade, one of the "four kings" of badminton, and Ansailong, a gold medalist in the Olympic and World Championships. In 2016, the Danish team also won the Thomas Cup, which represents the highest honor of the world badminton men’s team for the first time. This is the first time that the Thomas Cup has been won by a team outside Asia.

With the approach of the Paris Olympic Games, France has begun to "have ideas" in sports. Rivas, the coach who trained Marin, the women’s singles champion of Rio Olympic Games, was invited to be the coach of the French team. France has also set up a support institution named "National Institute of Sports, Profession and Performance" for the national team, and is equipped with experts in psychology, nutrition and medicine. The coaching team can analyze according to all kinds of data and information to help athletes train individually.

In Rivas’ view, the French team will gradually become a strong force in European badminton, and will launch an impact on the Danish team in the future. To become a world power, it needs long-term planning and perseverance. "The goal of French badminton in the future is to become the top five or seven in the world."

Compared with the above countries and regions, the popularity of badminton in Germany is not very high. Fabian, a German men’s singles player who participated in this competition, told reporters that badminton is a minority sport in Germany. Few people play badminton in schools, and the media attention is relatively low. In Australia, Canada and other places, the development of badminton still depends on the efforts of Chinese players.

Domestic beauty products have grown more than 10 times in the sea. Who are the brands running in front？

Reporter | Wu Rong

Edit | Yun Huiyun

At the end of last year, we reported that with more and more domestic beauty products eyeing overseas markets, 2021 will be a crucial year for brands to "go out to sea".

According to the data released by the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, with an export value of US$ 3.139 billion, surpassing the export volume of cosmetics in 2018 and 2019, with the latter two being US$ 2.5 billion and US$ 2.774 billion respectively.

At present, the pace of domestic beauty brands going out to sea is still accelerating. According to the recently released data of "2021 Beauty Industry Trend Insight Report" released by CBNData First Financial Data Center and Tmall Golden Makeup Award, domestic beauty products have increased by more than 10 times.

Compared with the past, in recent years, in the wave of domestic beauty products going to sea, there are more new brands, including Perfect Diary, Flower West, Flower Know and ZEESEA Color.

Different brands will choose their countries and channels according to their own characteristics, so as to better explore the possibility of overseas development.

The perfect diary will focus on the southeast Asian market. In April, 2020, Perfect Diary was launched in overseas official website, with Chinese, English, Japanese, Russian, Thai and other languages, and supported payment in US dollars, Singapore dollars and other currencies.

In addition to sales in official website, brands will also use other channel platforms. At present, including Perfect Diary and Hua Xizi, they all go out to sea with the help of Tmall. Another make-up brand, Laqi colorkey, has settled in Shopee, the largest e-commerce platform in Southeast Asia.

There are also offline channels.

At the end of 2018, Mary Daijia entered eight countries including Thailand, Malaysia and Singapore through the Sephora channel; Hua Zhiming has also settled in Japan’s offline beauty collection stores, including more than 300 cosme.

ZEESEA Zise also told the interface news that in addition to international e-commerce platforms such as Amazon, the brand has also settled in Matsumoto Kiyomizu, Japan’s largest cosmeceutical chain. Up to now, it has covered nearly 2,000 Matsumoto Kiyomizu stores. More than a year after its launch, its sales in Japan reached nearly 10 billion yen. According to the plan, ZEESEA Zise will reach 7,000 offline sales points in Japan by the end of 2021.

Perfect Diary, ZEESEA Zise and Ke Laqi colorkey all started in Guangzhou. Previously, we discussed in the article "Revealing the Domestic Beauty Base: Over 70% of them come from Guangzhou, and they should be positive with big brands". The relatively mature beauty industry chain, daily chemical experience and talent pool have created many phenomenal domestic beauty brands for Guangzhou. In fact, these are also important reasons for supporting the new domestic beauty products to go out.

In addition, with the development of online shopping, the progress of logistics and other infrastructure, and China’s rapid recovery from the epidemic, China’s beauty brand has attracted more attention overseas this year.

However, judging from the performance of brands at sea, it is not without challenges.

How to localize is a big problem.

Most domestic beauty brands go to sea, and the main position is generally the Southeast Asian market. However, there are more than 10 countries in Southeast Asia, and different countries have their own religious beliefs. The differences in consumer preferences are not small. It is not easy to localize products.

Nancy, CEO of Baizui Cuisine, who started planning to go to Southeast Asia in 2020, said in an interview with the media that people in different countries have different skin conditions and demands. Take sunscreen products as an example. Consumers in Southeast Asia use sunscreen to resist aging, which is not the same as the starting point for most consumers in China to prevent sunburn. In addition, in Muslim countries such as Indonesia, the policy requires that beauty products must meet halal certification.

The relevant person in charge of Hua Xizi’s public relations also admitted in an interview with Interface News that a very important challenge of China’s brand globalization is the difference in language system and communication mode. Other countries and regions are very different from China in culture, language and customs. Hua Xizi has no idea about their acceptance of China beauty cosmetics and China culture, so she needs to do a lot of pre-promotion work.

Compared with the Southeast Asian market, users in developed countries such as the United States and Japan are more mature in the use habits, discrimination and aesthetic level of cosmetics, and the standards for choosing brands are more stringent. This will undoubtedly put forward more tests for China beauty brands that set their focus on the sea as developed countries.

For example, ZEESEA has focused its overseas development on Japan and the United States, and Judy, the head of its new overseas retail, described the course of brand going out to sea in the past year as a process of "fighting monsters and upgrading". "The laws and regulations of each country are different, and Japan and the United States have their own laws and regulations. We have no teachers, no objects to learn, and we can’t avoid risks. We can only cross the river by feeling the stones. "

In terms of product selection, it is impossible to copy domestic explosives overseas, and brands need to re-develop products and adjust production lines. For example, Hua Xizi’s star color number in China is positive red, but when it is sold in the Japanese market, the color number is also "do as the Romans do", and the popular caramel maple leaf color, peach color and raspberry red are selected as the main colors.

In addition, considering the comprehensive cost, the pricing of products listed overseas is also higher than that of domestic products.

Hua Xizi’s lipstick product "Tongxin Lock Lipstick", which sells for 219 yuan in China, sells for 6,129 yen (equivalent to 371 yuan) in Amazon, Japan, which exceeds the price of Chanel lipstick in Amazon, Japan, which is 5,270 yen (equivalent to 315 yuan) in the same period.

According to Hua Xizi’s statistics, overseas pricing may be 1.7 times the domestic price. This pricing strategy takes into account the comprehensive costs of tariffs, logistics, services and operations. Similarly, the selling prices of international brands in China are also priced in a similar way.

"Due to the impact of the epidemic, the vitality of some foreign industries has not yet recovered. The next three to five years will be a good opportunity for domestic brands to enter overseas markets, especially cosmetics brands." Hu Qimu, a senior researcher at the digital economy think tank, told the interface news. Although the layout of developed countries is full of challenges, mature markets and mature users can prove brand value and operational ability more quickly. If the layout is made earlier, it will have a first-Mover advantage by breaking the circle of products and operations.

Considering that the rise of cutting-edge domestic beauty brands is still in its infancy, the beauty market is fiercely competitive, and the number of self-built supply chains is small, and most of them rely on supply chain problems such as OEM, how to improve product strength will become the key to the success of these brands. If the product quality cannot be recognized, and there is not enough high repurchase rate, user loyalty and recommendation support, going out to sea may only become simply brushing China elements to find a sense of existence.

＂Football Commentary Conference＂ was launched to find different young people.

　　I am afraid that only those who love football will understand and love football. What kind of ability do you need to be a football commentator? How can I become a football commentator? There are often such discussions on the internet, but it is limited to this. The public’s explanation of football still stays in the TV era.

　　Nowadays, in the era of Internet, everyone is holding a commentary microphone, and everyone can explain the football match and make a sound for loving football. In the year of the 2018 World Cup, PP Sports made great efforts to create the Football Commentary Conference, and selected excellent football commentators through competitions. The birth of this program made these young people who love football commentary stand on the stage to realize their dreams, and also made the commentary break away from the football game for the first time and become the protagonist.

　　Every era has its own cultural characteristics. The once neat and single mainstream youth culture has gradually disappeared, and diverse youth cultures with individuality and differences as the main features have sprung up, such as secondary culture and teasing culture, in which every young person can find his own recognized cultural values. It is precisely because of this that today’s young people are more willing to express themselves differently from others, so football commentary should also be diversified. Football Commentary Conference is a platform to show diverse youth cultures with variety shows as the carrier and football culture as the support.

　　National "Hot Search" Looking for Different Youth

　　"rustic youth", "Buddhist youth" and "empty nest youth" have been labeled with more and more different identities. In the Football Commentary Conference, these young people will appear in front of the camera as "loving football". They are practitioners from all walks of life, including anchors, hosts, students, doctors, and even crosstalk performers and storytellers.

　　Players skillfully combine their own life experiences, cultural values and football commentary to form their own unique commentary style, which provides unlimited possibilities for the style of football commentary. The public may hear a teasing explanation through the program, a modern explanation of China’s traditional flavor, and a cute explanation of online celebrity’s anchor … Each explanation more or less represents a contemporary youth culture.

　　These players, who have different styles but love unity, all come from the eight-month hard search of the program group of Football Interpretation Conference. The program group hopes that this is not only to select excellent football commentators, but also to let the public know the hard work and persistent love behind the football commentary industry through the program.

　　In order to make the contestants’ explanations more free and true, the program fully respects the contestants’ wishes and will not interfere too much during the filming process. At the same time, the panoramic shooting method without dead ends is adopted to record the dribs and drabs of the players outside the stage. Many players are still preparing for the war in the early hours of the morning, and some players are still arguing about the content of the competition because of their explanations. And the stories behind these programs will also be presented to the audience.

　　Compared with other sports variety shows, the link setting of Football Commentary Conference strives to provide more space for young players to play freely. For example, the first phase of the 150-to-60 competition, which will be broadcast on April 18th, has adopted a brand-new form. Players stand in the center of the stage and use a three-minute talk show to express their "joys and sorrows" about football. They don’t know who will decide whether they will be promoted, eliminated or yet to be determined, and they don’t know what the criteria are. Everything is unknown. In fact, a group of instructors composed of Huang Jianxiang, Han Qiaosheng and Dong Lu, who explain the golden coffee, has been sitting in a hidden box to observe the performance of the players through one-way glass.

　　Mentors also admit that apart from the most basic professionalism, there will be no fixed standards, just hoping to see more styles of football commentary. During the recording process, some players are really amazing.

　　Strong resources to build a broader platform

　　The rapid iteration of media technology has greatly broadened the platform for people to show themselves. From the earliest square speech to radio broadcast, from TV broadcast to live webcast, the expansion of the platform means the expansion of audience and the enhancement of influence. At present, PP Sports behind the Football Commentary Conference has rich copyright resources and related self-made programs in five major leagues in Europe, such as the Champions League, the Super League and the AFC Champions League. Through the interactive experience of mobile, PC and OTT platforms, it provides users with the ultimate sports content and experience by using graphics and texts, short videos and live broadcasts.

　　The champion of the Football Interpretation Conference will directly sign a contract with PP Sports. The powerful event resources of PP Sports mean a broader expression platform for the participating players. In fact, in the process of program production, it is also organically combined with these superior resources. For example, if there is a major football match during the recording of the program, the innovative mode of "live broadcast of top-level matches+real-time production" will be adopted, and players will walk into the live broadcast room of PP Sports for live commentary, which is also part of the competition of program players. This model changes the previous "propositional" routine and directly tests the professional skills of the players. This open link design not only increases the difficulty of the competition, but also gives players more space for self-expression.

　　The new era has its own youth culture, so football commentary should also have its own culture. Football Commentary Conference has become the trend vane of youth culture by accurately grasping youth culture and taking football commentary as the carrier.

Amazing! Liaoning team’s new foreign aid performed well, and Yang Ming took action and partnered with Molander.

Many fans have doubts about the level of foreign aid in NBL league, especially when Hudson can easily score more than 40 points per game. However, we should not ignore some players in this league that are worth looking forward to, such as Gyllenhaal of Shandong Men’s Basketball Team and others. In addition, the performance of the new foreign aid introduced by Liaoning team recently was also excellent. He contributed 18 rebounds, close to 40 points, which helped the team win at home and relieved Hudson’s huge burden.

Indeed, Hudson, as the top foreign aid in NBL league, has always been the scoring champion and offensive core of Liaoning team. However, it is very unhealthy to rely on one person for a long time, and no team should rely solely on one person’s scoring ability. Such dependence will bring great risks to the team, because the opponent can launch strict defense against this player and suppress his scoring efficiency.

MEK’s joining has brought new hopes and choices to Liaoning team. He showed excellent rebounding ability and scoring ability, which added powerful firepower to the team inside. The arrival of Mack made Liaoning team’s attack more diversified, and the opponent could no longer simply pay attention to Hudson, which also gave Hudson a chance to rest and reduced his pressure and burden.

In the daze of Liaoning men’s basketball team, fans began to look for the candidate who could fill the vacancy of inside strength. As a foreign aid of Fujian men’s basketball team, MEK has always left a deep impression on people. He has a height of 2.11 meters, which most fans know, but his flexibility makes people admire him. He can even pull out and shoot three-pointers, which is really remarkable.

Perhaps it is precisely because of this all-round performance that Yang Ming should not hesitate to inspect Meike. With Molander’s partner, the inside strength of Liaoning Men’s Basketball Team will be greatly strengthened. Once they really cooperate, their opponents will be at a loss. Holding high the banner of MEK, the inside of Liaoning Men’s Basketball Team will become strong and invincible.

However, at this critical moment, problems began to emerge. The biggest problem of Liaoning team in NBL league is that the inside strength is too poor, which is naturally a fact that can be seen by the naked eye. They tried every means, constantly changing foreign aid, hoping to find the right person to fill this vacancy.

They chose Meck, or more accurately, Makor Meck, which became their light of hope. He is the cousin of Fujian men’s basketball team’s foreign aid Meike, and this blood connection is really exciting. The two men are similar in style and figure, which undoubtedly brings more expectations to the fans.

On this stage of basketball playoff, the inside strength of Liaoning men’s basketball team has become the focus of attention. Han Dejun and Li Xiaoxu, the veteran team, have gradually shown signs of fatigue under the erosion of years. Wu Changze’s leaving the team on loan cast a shadow over the inside strength of Liaoning men’s basketball team. Molander’s injury problem also makes people worry. At this time, it seems that the sudden appearance of Meck gave the team a brand-new hope.

Meck’s height is remarkable. The height of 2.11 meters can almost sweep the audience, but it has unexpected flexibility. He can not only grab a strong rebound inside, but also pull it out to make a breakthrough. This combination of height and flexibility is like an unstoppable basketball giant.

In addition to his height and flexibility, Meck also has a fairly good three-point shooting percentage. In this game, he scored 2 out of 4, which is quite rare. This kind of performance has amazed the fans outside the stadium, and calling Meike directly is the third foreign aid that Liaoning men’s basketball team needs.

The new season is coming, and the inside strength of Liaoning men’s basketball team will definitely decline. Veterans are getting older, and injuries often plague the team. Under such circumstances, as a cheap basketball player, MEK is undoubtedly a new supplement to the team’s inside strength.

Under the close relationship between Yang Ming and NBL Liaoning team, he naturally paid more and more attention to Meck’s performance. Once, Yang Ming was there to cheer for the Liaoning team, and this relationship also provided convenience for him to visit Meike. Therefore, in the face of MEK, Yang Ming must not hesitate. Otherwise, not surprisingly, other CBA teams will definitely take the lead and bring MEK into their ranks.

Top 100 Stars Selection ｜ Harden’s overwhelming advantage leads Murray to the top 50, and Ayton only enters the top 100.

In the off-season of NBA, the TOP150 large-scale voting activities were held, and the second stage featured 150 players who appeared in service to vote for the ranking. In the first part, every three players are divided into 50 groups, and five groups of votes are held every day. The first place in each group is 1-50, the second place is 51-100, and the third place is 101-150. On the 4th day, in the five groups of voting, Jamal Murray, Fox, Morant, Harden and Sabonis Junior all entered the 1-50 places without any suspense. Except Fox, the other four stars all exceeded 90% of the votes, and Harden led the way with more than 95% of the votes. Aidan missed the top 50 in active service because of his poor performance in the playoffs, and Horford and Lori, two veteran all-star players, lost their performance due to their age, and also missed the top 50 in active service, so all three entered 51-100.

The voting results of each group are ranked as follows:

The first group of votes: 1 Jamal Murray, 2 Ayton, 3 Potis.

The second group of votes: 1 Fox, 2 Horford, 3 Grimes.

The third group of votes: 1 Morant, 2 Bogdahn-Bogdanovic and 3 White.

The fourth group of votes: 1 Harden, 2 Lori and 3 Giddy.

The fifth group of votes: 1 Sabonis Jr., 2 Lowe, 3 Trey Murphy.

Enter 1-50 places: Jamal Murray, Fox, Morant, Harden, Little Sabonis.

Jamal Murray, Morant, Harden and Sabonis Jr. all won more than 90% of the votes in their respective groups, and Harden won an overwhelming majority of more than 95% of the votes, leading the way, thus successfully ranking first in the group and entering the 1-50 active duty range. Jamal Murray was the No.2 winner of the Nuggets’ championship last season. He staged a perfect "redemption" script after returning from a serious injury and won the ESPY Best Comeback Award. Morant’s personal performance is one of the representative stars of the new generation, although the off-court "gun door" incident has been criticized. Sabonis Jr. performed well last season, helping Kings return to the playoffs after 17 years, and won a contract renewal with the highest salary this summer.

Harden won more than 95% of the votes and became the player with the highest number of votes, which shows that he still has a huge fan base in China. Harden averaged 21 points, 6.1 rebounds, 10.7 assists and 1.2 steals in the regular court last season, and was crowned the league’s assistant king successfully. Even though the playoffs failed to stop the 76ers from stopping in the second round, he once scored 40+ in two games. As for Fox, although he only got over 80% of the votes, he still ranked first in the group, and also successfully advanced to the 1-50 active duty range.

Enter 51-100: Ayton, Horford, Bogdahn Bogdanovic, Lori and Lowe.

As the core of the Sun’s insider, Aidan missed the top 50 in active service. He averaged 18 points and 10 rebounds in the regular field last season, but the playoff data shrank to 13.4 points and 9.7 rebounds, which was naturally criticized by Jokic. Horford and Lori, two veteran All-Star players, have greatly reduced their competitive ability due to factors such as age and injuries. However, they helped the Green Army to advance to the East Finals and the Heat to advance to the finals respectively, and they also entered the active service range of 51-100.

Bogdahn Bogdanovic and Lowe also entered the 51-100 active duty range. Bogdahn Bogdanovic averaged 14 points, 3 rebounds and 2.8 assists in the regular field last season, making him a top scorer in the league. As for Luo Wei, who contributed 8 points, 8.3 rebounds and 1.4 blocks in the regular field last season, he is an important substitute for the Celtics’ inside, and with Horford continuing to get old, Luo Wei’s data and team status are expected to continue to improve next season.

Enter 101-150: Potis, Grimes, White, Giddy, Trey Murphy.

The five players who enter the range of 101-150 are basically important role players of their respective teams. Potis averaged 14.1 points, 9.6 rebounds and 1.5 assists on the regular court last season, and was an efficient bench substitute for Bucks. Grimes averaged 11.3 points, 3.2 rebounds and 2.1 assists on the regular court last season, and was the bench gangster of the Knicks. Giddy averaged 16.8 points, 7.9 rebounds and 6.2 assists in the regular field last season, becoming one of the main cores of Thunder. Trey Murphy averaged 14.6 points, 3.6 rebounds, 1.4 assists and 1.1 steals in the regular court last season, becoming an important player in the pelican.

White averaged 12.4 points, 3.6 rebounds and 3.9 assists in the regular field last season, and further improved his performance in the playoffs. With the Celtics sending Smart to the Grizzlies in the offseason, White is expected to be righted and become the new starting point guard of the Green Army in the new season.

Notice of voting for the star on August 5

In the second stage of the TOP150 large-scale voting activity in NBA offseason, 150 players were selected for voting ranking. The list of players participating today is 21-25 groups of players, as follows:

21. Adebayor, Smart, Monk

22. Jay Brown, Norman Powell, Fultz

23. Trey Young, Chrt, Vanderbilt

24. Edwards, Hero, Herbert Jones

25. George, macdaniels and Tommy Tam

Marca： Milan have told Real Madrid that they want to buy Diaz for about 30 million euros.

According to Marca, Milan have informed Real Madrid that they hope to buy out Brahim Diaz for about 30 million euros.

Brahim Diaz has been on loan in Milan since the summer of 2021, and the lease will end in June this year.

It is reported that Real Madrid will solve the future problem of Brahim Diaz in the next few weeks. All parties are optimistic about the future of the Spanish striker in Real Madrid, but on the other hand, Milan will try to buy Diaz at a price of about 30 million euros instead of 25 million euros.

In fact, Paolo Maldini told Real Madrid a few weeks ago that they want to buy out Diaz, and whether Diaz stays in Real Madrid depends on the player’s own wishes.

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