At the same time, while many viewers were stunned by the numerous cp’s of a popular Xian Xia drama, the historical drama "Huanyan" quietly ushered in the finale of non-members in the corner where no one was there. The biggest feature of this drama is that the lineup, word of mouth and ratings are completely mismatched.
It seems that the biggest topic of "Happy Face" is that the official blog "end water" spit by netizens on the day of the official announcement lineup is the ultimate-all starring. It’s not official blog. After all, it’s very difficult to have Zhang Yi, Liao Fan, Edward Zhang, Dong Zijian, Tong Liya and other "big names", so we can only use this method to balance the mentality of all the audience.
Apart from this hot search, any news about this drama seems to be only circulated among fans. It can be said that there is no hot search or related topic that can be called "broken circle", which is really a pity. On Douban, the score of "Happy Face" is as high as 8.0. Without fans’ comments and high scores, this achievement is more real. However, this drama with luxurious lineup and wonderful content is still "jumping on the street".
Similar to the cold reception of Huan Yan, the performance of another TV series, Young Tales of the Song Dynasty 2, is also far below expectations. Obviously, it has the good reputation of the first film and the skill of Wang Tired, a "golden screenwriter", which should capture the hearts of the audience, but the fact is far from imagination.
Although the ratings of Young Tales of the Great Song Dynasty 2 are not always at the bottom like Happy Face, they are almost isolated from the top three.
Put these two dramas together, it seems that there is no comparability. One is the age drama, the other is the costume drama of the youth group, the other is a collection of many famous performances, and the other is all young faces. However, the reasons for "jumping on the street" in these two films have something in common.
First of all, these two plays have a certain threshold for watching a play. The threshold for "Happy Face" is the play itself. The director wants to make a film-like work, so the handling of lines and the rhythm of the plot are different from usual, which makes many viewers feel uncomfortable. This kind of rhythm is too slow and the lines are too cinematic, which is not liked by young people nowadays. However, the theme of the chronological drama will be abandoned by many viewers who seek relaxation because it is too heavy.
The bad thing about "Young Tales of the Great Song Dynasty 2" here is that it is a sequel to the first one, so the audience who have not seen the first one will obviously not choose to watch it, and those who are interested in the second one will definitely make up the story of the first one first.
Another important reason is that, as mentioned above, during the broadcast of these two dramas, many TV dramas of the same period enjoyed good popularity and reputation, such as "Sauvignon Blanc" and "Lotus House", which not only featured a lot of actors, but also had relatively high quality, and related topics were frequently searched. In contrast, Huan Yan and Da Song Juvenile Chronicle 2 are really too low-key.
Of course, it’s not just external reasons. These two dramas are also controversial. Many viewers went to Zhang Yi to watch "Happy Face", but Zhang Yi’s appearance is already the tenth episode, and the plot progress is slow. This process is obviously too tiring.
The biggest controversy in "Da Song Juvenile Chronicle 2" is to change actors. In the second part, Wei Yanzi, a member of "Qi Zhai", was replaced by another actor. Although the new actor performed well and didn’t drag his feet at all, the audience obviously liked the actor in the first part. No matter how good the newcomer was, he always felt a little less aura and "not that tasty".
"Young Tales of the Great Song Dynasty 2" is also trying to improve its popularity, and it has also launched a group ensemble of "Seven Zhai". But after all, this is only a small-scale spread. As mentioned earlier, audiences who have never seen the first film will not watch the second film, so those who have never seen the TV series will probably not watch the group ensemble.
These two dramas, obviously their lineup, scripts, creative works and even word of mouth are quite good, but they have lost in ratings. Even the TV series My Fireworks, which was criticized some time ago, has always been very high in ratings because of the huge fan groups paying for it.
Comparatively speaking, "Happy Face" and "Young Tales of the Great Song Dynasty 2" are too "high and low", so "spring snow" may not be in line with the audience’s heart, and truly understanding the audience’s tastes and preferences is the key to a good TV series.
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