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Bet Rapidus Japan 2nm chip manufacturing trial production

Only three companies in the world can perform mass production of the most advanced computer chips with incredible accuracy. Last month, a Japanese startup took the first step to become the fourth. On April 1st, a key milestone was achieved. Based on IBM’s nanosheet transistor structure, it started and tested the test line of its 2-nanometer node chip using the formula developed in cooperation with IBM. Tell IEEE Spectrum that its new wafer factory in Chitose has installed more than 200 cutting-edge equipment, including Keystone components, a state-of-the-art extreme ultraviolet (EUV) lithography system worth more than 300 million dollars, and is now ready to put into operation.

Address quoted in this article: https://www.eepw.com.cn/article/202505/470235.htm.

"We broke ground in September 2023," said Henri Richard, president of Design Solutions, which was founded in Santa Clara, Silicon Valley last April to supervise the business development in the United States. "Therefore, at the beginning of the second quarter of 2025, we have made the first exposure to the EUV lithography system, and now we are ready to start trial production, which is really amazing."

As for when Rapidus will ship the first batch of test chips, Atsuyoshi Koike, CEO of Rapidus, told the Japan Times in April, "The prototype chip may be produced in July. Although in a company statement, it clarified the media reports on negotiations with customers, the company said that it was "discussing with many potential customers, from large mature enterprises to AI startups".

5 trillion yen: capital Rapidus predicts the need for mass production.

Founded in August 2020, Rapidus is supported by a consortium of eight domestic companies: Denso, Armored Man, MUFJ Bank, NEC, NTT, Softbank, Sony and Toyota. But it turns out that the support of the central government is more important, which is part of the efforts to revitalize the country’s advanced semiconductor industry. Japan’s support stems from national security concerns, because the country relies on overseas suppliers who may be vulnerable to provide cutting-edge chips. For the same reason, the United States has also taken action to reduce its dependence. So far, the total amount of government subsidies is 1.72 trillion yen ($12 billion). However, the equity investment of the eight founders is still only 7.3 billion yen (US$ 51 million), which raises concerns about the future of Rapidus. The new foundry estimates that it needs about 5 trillion yen ($35 billion) to achieve its mass production goal.

However, the situation of Rapidus is no different from that of Taiwan Integrated Circuit Manufacturing Co., Ltd. (TSMC), which was established in the 1990s. Atsushi Osanai, a professor at Waseda University’s Graduate School of Business and Finance, pointed out that at that time, like Japan, the Taiwan Province government supported the startup, while the private company was "not enthusiastic at first". "Similarly, Japanese private companies have a wait-and-see attitude towards Rapidus. The key factor will be whether the government provides sufficient support for Rapidus [to stimulate] the private sector.

Rapidus and TSMC

Despite the rapid start of Rapidus, its delivery date of 2 nm in 2027 may be two years behind TSMC, Intel and Samsung, the three leading silicon producers in the industry. It is reported that these three companies may start mass production of 2 nm chips in the second half of this year.

In order to catch up and compete, Rapidus is adopting a different method from the large-scale silicon wafer production mode favored by the three major manufacturers. The business model, represented by TSMC, focuses on processing large quantities of wafers with GPU and CPU, with high yield, and relies on rigid processing methods that are only gradually improved. In contrast, Rapidus will use a single wafer process to produce application-specific chips, produce customized chips for niche markets, and only produce large quantities of orders in the future.

As the name implies, the single wafer method processes each wafer individually, rather than in batches. Although many wafers can pass through the production line at the same time, each wafer is handled separately at each stage of the process. Rapidus will also apply a newly developed scheme called Design and Manufacturing Collaborative Optimization (DMCO). The company claims that this will promote design by linking design with manufacturing, which will also help offset the reduced throughput due to the elimination of batch processing. By using AI to optimize production parameters, DMCO aims to improve design speed and yield. This requires sensors to be widely used in the equipment to measure parameters such as temperature, gas density and reaction rate, so as to obtain a large number of production data for AI analysis.

"This will enable us to measure the processing process of a single wafer, learn from the results and feed the data back to the system quickly," Richard explained. "In order to increase the output, the parameters must be constantly adjusted, and these changes depend on the data learned during the processing."

In addition, he added, the wafer factory is using "a revolutionary grid transportation system, which enables us to move the wafer to any position during the processing, thus avoiding the traffic jam when the machine stops or problems occur in the standard wafer factory with linear transportation system."

Tadahiro Kuroda, an engineering professor at the University of Tokyo, said: "The idea of obtaining a large amount of data from the manufacturing process and feeding it back [to the system] to increase production more quickly will shorten the time to market." Tadahiro Kuroda, an engineering professor at the University of Tokyo, said that he worked in Toshiba’s semiconductor department for 18 years and then entered academia. "This is an ideal scene for semiconductor manufacturing, which is very meaningful."

However, because a large number of new technologies depend on a large number of new technologies, Rapidus may encounter initial problems, which may extend the time required to deliver products to customers in batches. At the same time, competitors did not wait for it to catch up. In April, TSMC launched its next-generation A14 process (equivalent to 1.4 nm node chip), and plans to "put into production in 2028".

"Technically, the success of Rapidus depends on whether the semiconductor prototype developed for mass production in 2027 goes smoothly," Osanai said. "Achieving mass production in two years represents a key condition for the company’s success."

Other experts are more optimistic. In view of the expected huge growth of AI applications and emerging AI data centers, and the consequent leap in power consumption, "there will be a great demand for 2-nanometer chips," Kuroda said, because these semiconductors are expected to reduce power consumption by more than 30% compared with today’s leading silicon. "Therefore, the demand for artificial intelligence-related semiconductors is expected to exceed the production capacity of current foundries."

If the latter viewpoint is successful, and Rapidus can achieve its mass production goal on time, then the government-supported effort to regain Japan’s status as an advanced power may become a successful bet, not a rash gamble.

The Central Meteorological Observatory continued to issue a blue rainstorm warning at 10： 00 on July 23rd.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue rainstorm warning at 10: 00 on July 23.

It is estimated that from 14: 00 on July 23 to 14: 00 on July 24, there will be heavy rains in parts of northeastern Inner Mongolia, central and western Heilongjiang, northwestern Jilin, southeastern and northern Tibet, southeastern Gansu, central Jiangxi, Zhejiang, northwestern Fujian, western Sichuan Basin and northern Sichuan Plateau, among which there will be heavy rains (100-140 mm) in southwestern Sichuan Basin and other places. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 30 ~ 50 mm, and the local area can exceed 60 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the storm;

2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

3. Drivers should pay attention to road water and traffic jams to ensure safety;

4, check the city, farmland, fish pond drainage system, ready for drainage.

International gold price hit a record high. Can gold consumption continue to ＂buy in buy buy＂？

Up, up, up! International gold price hit a record high!

Brand gold jewelry is approaching 690 yuan per gram, can gold consumption continue to be "bought in buy buy"?

Last week, the soaring gold price rushed to Weibo for hot search. As of the close of March 29th, Shanghai Gold Futures closed up 2.56% to 531.3 yuan/gram, and the intraday price was 532.54 yuan/gram, a record high. Overnight, the international gold price hit another record high, and COMEX gold futures hit a record high of $2,256.9 per ounce.

The price of domestic brand gold jewelry has also risen. Yangzi Evening News/Zi Niu News reporter visited many brand gold jewelry stores in Nanjing and learned that the price of Chow Tai Fook’s jewelry gold has risen to 686 yuan/gram, and the price of investment gold bars is 616 yuan/gram. Can residents continue to buy gold in buy buy? What should I pay attention to when investing in gold?

Every gram of gold jewelry approaches the gold shop of 690 yuan shopping mall to launch "activity price"

On March 31st, the reporter of Yangzi Evening News saw at the scene of several chain brands’ gold shops such as Xinjiekou and Taiping South Road that all brands have launched a certain amount of double-weekend promotion activities, and some brands have a preferential margin of 99 yuan per gram.

At the counter of Chow Tai Fook in Xinjiekou Store, the price of jewelry gold and investment gold bars in the store is 686 yuan/gram and 616 yuan/gram respectively. The basic gold price of the old temple is 688 yuan/gram, and the activity price is reduced by 60 yuan per gram. In addition, you can enjoy the 120 yuan Meituan coupon; Chow Tai Fook’s basic gold price is 686 yuan, minus 30 yuan per gram (at the same time, you can buy US group coupons, and then give a discount of one or two hundred yuan on the basis of the total price); Lao Fengxiang’s basic gold price is 686 yuan, and the preferential activity price is reduced by 60 yuan per gram. Together with the promotional activities launched by the store, the final preferential margin is reduced by 99 yuan per gram. The basic gold price of an old temple gold shop in Taiping South Road is 688 yuan/gram, with a discount of 75 yuan per gram, and the wages are calculated separately.

In the old temple gold shop on Taiping South Road, a bride who is to be married in May told reporters that the price of gold has risen too fast recently and decided to let her husband buy gold jewelry with a lower gram, saying that she would not follow suit. As for whether gold jewelry will continue to rise, the salesperson said: "Gold costs one price a day, and the listing price of gold jewelry is often adjusted. We can’t say this. Recently, the price of gold has risen a bit. "

Why is the price of gold "rising"? What should I pay attention to when investing in gold?

Why has the international gold price kept rising recently? Bai Wenxi, vice chairman of China Enterprise Capital Alliance, said in an interview that the main reasons are as follows: First, the dollar is expected to weaken. As a credit currency, the value of US dollar is negatively correlated with the price of gold. The loose monetary policy and expansionary fiscal policy in the United States release a large amount of dollar liquidity, which may lead to the weakening of the dollar, and then push up the price of gold; Second, central banks in many countries began to increase gold as reserve assets, which intensified the demand for gold and promoted the rise of gold prices; Third, the uncertainty of the global economic and political situation has increased the market demand for safe-haven assets such as gold; Fourth, the expected interest rate cut by the Federal Reserve and the decline of the US dollar index also pushed up the price of gold.

For gold jewelry with rising prices, Bai Wenxi reminded that the price of gold jewelry usually includes higher processing and design costs, which may affect its return on investment. Therefore, personal needs and investment purposes should be considered when buying gold jewelry.

So, for ordinary people, what do you need to pay attention to when investing in gold bars? Guo Tao, an angel investor and a special researcher at the Research Center for E-Commerce of NetEconomy, Social Security and Economics, believes that in the short term, the international gold price generally shows an upward trend. In the first quarter and the second quarter, the gold price was driven by economic weakening and risk-averse factors, showing a strong trend, which does not rule out the possibility of hitting a new record high, but even traditional risk-averse assets such as gold cannot completely avoid risks. Investors should be cautious, don’t blindly follow the trend, and consider long-term investment.

Bai Wenxi said that in addition to gold bars, other ways for ordinary people to invest in gold can consider financial derivatives such as gold ETF (exchange traded fund), gold futures and gold options, as well as gold accumulation business. Each method has its own characteristics and risks, so it is suggested to conduct sufficient market research and risk assessment before investing.

Extended reading

Can gold stocks catch up?

Experts remind: the risk is high after the sharp rise.

Boosted by the higher gold price, the precious metals sector in the A-share market collectively closed up. As of the close of March 29th, Chifeng Gold (600988.SH) had a daily limit, Shandong Gold (600547.SH) rose by nearly 8%, Yintai Gold (000975.SZ), Zhongjin Gold (600489.SH) and Hunan Gold (00219).

Traders said that it is necessary to be alert to the risk of callback after the stock price of gold stocks has soared.

A number of listed companies in the gold sector recently disclosed the 2023 annual report. The 2023 annual report released by Shandong Gold on the evening of March 28th showed that during the reporting period, the company recorded revenue of 59.275 billion yuan, a year-on-year increase of 17.83%. The net profit of returning to the mother was 2.328 billion yuan, up 86.57% year-on-year.

The 2023 annual report disclosed by Zijin Mining (601899.SH) recently showed that the operating income during the reporting period was 293.4 billion yuan, a year-on-year increase of 9%; The net profit of returning to the mother was about 21.1 billion yuan, a year-on-year increase of 5%.

The Wells Fargo Fund pointed out that in the short term, there is a risk of shock after the sharp rise in gold prices; In the medium and long term, the logic of gold rising is still sufficient. First of all, in 2024, with the gradual realization of the expectation of interest rate cuts in the United States, the downward trend of real interest rates is expected to push up the price of gold; Secondly, there is still great uncertainty in geopolitics, and the value of gold allocation as a safe-haven asset continues to be prominent.

Maybach S580 only increases the price in China 850,000, the owner： the landing is 3.90 million half of the province of Rolls-Royce

It is the previous high-end version, which once again refreshes the profit ceiling in the car industry! Because the official guide price of this one has reached 1.54 million-2.488 million yuan, it is already a huge profit to sell according to the guide price. But now it is no longer the S-class it used to be. The entry-level Mercedes-Benz S400L has a displacement of only 2.5T or a low-power tuning. Matching the 48V mild hybrid motor, it only has 313 horsepower + 450 Nm, which is obviously weakened! = Mercedes-Benz S500L and S600L ten years ago, but times have changed, and ultra-luxury brands also need to pay an additional "two luxury car taxes"!

The first luxury car tax: luxury cars with a bare car price of more than 1.30 million yuan need to pay an additional 10% consumption tax!

The second luxury car tax: 4S shop dealers monopolize Maybach sales channels. If you want to buy our Maybach S580, please increase the price by 850,000 yuan, or cash!

Maybach S580 Why increase the price 850,000 yuan? The price increase part can buy a BMW 730Li or 3.0T imported standard wheelbase BMW X5 40i. The reason why the car has increased the price so much is that the monopoly between dealers has raised the price. After all, the dealers who are qualified to sell this car are by no means ordinary people, and the number is very small. Naturally, they can achieve industry monopoly.

Moreover, as long as it is eight-cylinder Japanese cars, German cars are more and more sought after by China’s rich! Because they think this is a market more and more rare, sell a less luxury car, a Toyota non-luxury brand of land patrol 5700 can hype to 1.80 million yuan, not to mention the serious super luxury brand Maybach S580? The car knows 2.488 million yuan, the end point price 850,000, the landing price is nearly 3.90 million yuan.

Even so, there are still many owners that spend 3.90 million to buy this Maybach S580 or Bentley, Rolls-Royce Gusteau, cost-effective much more! Because the Maybach brand is not weak, are the top super luxury brand, the first thing the owner buys is to change the Mercedes-Benz logo to Maybach double M logo, instantly can enhance the 3 million yuan aura.

The foundation is ordinary S-class, but the details are more exquisite and comfortable. Leather multi-function steering wheel, automatic door opening function, 12.3-inch LCD meter and 12.8-inch central control large screen, smooth car machine, independent front and rear air conditioning system, the latest in-car atmosphere lights, rear entertainment audio and video system, man-machine system, especially the absolute top luxury enjoyment in the back of the boss seat.

Bentley, Rolls Royce Gusteau, the rear row is not Maybach S580 comfortable, buy such an expensive car of course, the first requirement is rear comfort. Rolls Royce Bentley Ferrari Bugatti and other brands are still better than Maybach, but they either do not compete, or do not manufacture cars, or the back row is not comparable to Maybach! The most artifact of the car is that the Maybach S580 price increase is too much, close to 4 million yuan landing price is too outrageous.

All over the world, Maybach brand is almost tailor-made for Chinese local tyrants, because more than half of Maybach are all bought by Chinese people, among which Jiangsu, Zhejiang and Shanghai local tyrants are particularly enthusiastic! Owner groups believe that Maybach S580 landing price is 3.90 million than Rolls-Royce, Bentley can save half the money, more cost-effective!

Can a limited-time one-off price for the Passat 380TSI family boost sales？

This is a domestic car news: brothers and sisters, the much-watched new 380TSI family carrying Passat Pro is finally on the market, this time a total of 5 models, the price range is 176,900 – 239,900, currently SAIC Volkswagen launched a limited time price, the final price range is 159,900 – 223,900. Among them, the 2025 Passat outstanding limited time price range is 159,900 – 179,900; the new Passat Pro limited time price range is 189,900 – 223,900, this article we talk about how to buy the new Passat 380TSI family?

The new Passat Pro has two sets of exterior designs, among which the Pioneer version of the front bar adopts a spoke-type air intake grille design, which is similar to the overseas B9 Passat design, while the Star version uses a blackened front bar design, which is full of sports. In terms of size, the Passat Pro is more than 5 meters long and reaches 5006mm, and the wheelbase has not changed. It is still the familiar 2871mm.

In terms of cockpit design, the interior layout of Passat Pro is basically the same as the new one. There are three screens on the center console, with a 10.3-inch instrument screen in front of the driver, a 15-inch floating screen in the center, and an 11.6-inch entertainment screen in front of the co-pilot. The 15-inch central control screen is embedded with Volkswagen’s latest car system, and the Qualcomm Snapdragon 8155 chip is behind it. In addition to supporting wireless/wired Apple CarPlay, Baidu CarLife, Huawei HiCar mobile phone interconnection, AR real-life navigation, V Mate smart assistant + voice interaction, and in-car Tencent ecology, this time Passat Pro also joined the "Intelligent Voice GPT" in cooperation with Baidu.

In terms of power, SAIC Volkswagen has updated the 380TSI family this time, and two outstanding models have come out with the Passat Pro. The 380TSI power is very familiar to us. It is a Volkswagen high-power 2.0T four-cylinder turbocharged engine with a maximum power of 162 kW and a peak torque of 350 Nm, and is matched with the Volkswagen DQ381 seven-speed wet dual-clutch transmission.

How to choose the configuration?

There are two directions, first of all, whether you like the appearance of Passat Pro, and second, whether you pay attention to high-power 2.0T, it is easy to choose a car around these two points. If you only pay attention to high-power 2.0T, in fact, it is more suitable to buy the outstanding model, and now the limited-time price of 159,900 yuan is even cheaper than the 280TSI outstanding business version. Looking at the configuration, it is even higher than the outstanding 280TSI business version. There are more front parking radar, adaptive cruise, panoramic sunroof, leather, seat heating and ventilation, co-pilot boss keys, etc. Do you know if the brothers and sisters who buy the 2025 business version are in a good mood?

If you like the appearance of the Passat Pro, no problem, three models are waiting for you to choose? At this time, your choice lies in one of the two appearances, is it the Pioneer version? Or the Star version? The Pioneer version is calm; the Star version sports, choose according to your own preferences.

The configuration level is divided into Longyao, Longyun and Longzun. If you look at the guide price, the price difference between the three configurations is 20,000, but now under the limited-time price, Longzun is only 14,000 yuan more expensive than Longzun. The added configuration includes: 19-inch wheels, electric adjustment of rear seats, heating of rear seats, ventilation and massage, front seat massage, Hamanka 16 speaker sound system, rear sunshade, car fragrance, etc.

Therefore, the corner master’s personal opinion is that he has already taken a fancy to the Passat Pro. Why not go directly to the top with the Dragon Zun version in one step? It has given you all the configuration you should have, and it improves the seat comfort compared to the Dragon Xunyun version. As for the limited-time one-off price, what is the discount range for the later end point? Please stay tuned.

Yang Mi, Nikki, Raquel and Guan Xiaotong, they are the goddess of beautiful legs in the entertainment circle.

Yang Mi, Nikki, Raquel, Guan Xiaotong

1905 movie network news An actress’s lack of aura depends on whether her legs are beautiful or not. As an entertainment circle that never lacks beautiful women, there are not many actresses with beautiful legs. Just recently, Yang Mi, Nikki, Raquel and Guan Xiaotong were praised by netizens as the goddess of beautiful legs in the entertainment circle by virtue of their "beautiful legs".

Yang Mi is not afraid of severe cold and shows long legs.

Yang Mi legs

Every time Yang Mi attends an event, it can trigger a craze. Recently, Yang Mi attended a grand ceremony in a starlight dress. At that time, the weather was cold, and the temperature had reached below zero. However, Da Power was still wearing a metallic dress with sloping shoulders despite the cold, showing off snow-white shoulders and slender legs, and her good figure was revealed.

Nikki’s leg frequency hot search crushed the stars

Li Xi Yu mei tui

As a member of Yang Mi’s general, Nikki is the one whose beautiful legs are no less than or even more than the boss’s great power. Earlier, with the role of Xia Qiao in Beautiful Li Huizhen, Nikki’s long legs successfully captured netizens, and "Nikki’s legs" once boarded a hot search, as long as she was with her, she was crushed by her beautiful legs.

Raquel Weibo Xiumei legs attract netizens to watch.

Raquel legs

Recently, Raquel, the national eldest sister-in-law, showed off her beautiful legs in Weibo and wrote an essay: She was said that her legs were not good-looking since she was a child, but who knows … Now basking in the sun … I feel much more confident about my legs … Therefore, I have learned a truth: if others say that you are not good, you can bask in it. Maybe that’s what makes you different … Just like when I was growing up, I was always called hunchback … Now they only envy me. This article attracted countless netizens to watch, and her beautiful legs also became a hot topic among netizens.

Guan Xiaotong’s slender legs alone are one meter long.

Guan Xiaotong legs

Recently, Guan Xiaotong took part in an activity, singing and dancing at the scene. A pair of long legs were amazing, and her beautiful legs were full of talents. No wonder she succeeded in "capturing" Lu Han, and the news of Guan Xiaotong’s big dance also attracted the attention of many netizens. Guan Xiaotong, who was born as a child star, grew up in the spotlight. At 1.73 meters, she has a perfect figure, and her slender legs are one meter long. Can the goddess of beautiful legs do without her?

Hua Xizi was awarded the ＂Excellent Case of Scientific Research and Innovation＂ by Xinhuanet.

　　　Comments: Domestic brands compete for "high-quality development" and start a long-term promotion competition.

　　On December 3rd, on the occasion of the 2023 China Entrepreneur Blogging Forum, the second domestic brand innovation conference hosted by Xinhuanet kicked off. At the forum, the "Looking for Treasures and New Domestic Products" and a series of special plans initiated by Xinhuanet invited experts and representatives of certified enterprises to share their experiences and insights on brand innovation.

　　Among them, Hua Xizi, a domestic beauty brand, emerged as a typical case of high-quality domestic products with scientific research innovation and unique brand culture positioning. Thanks to the innovation of Yuyang series and its R&D system, Hua Xizi was successfully selected as the "Excellent Case of Scientific Research and Innovation" in the "Looking for Treasures and New Domestic Products" and became the only China cosmetics brand that won the prize.

　　From the development of large single products to the establishment of the research and development system of oriental beauty cosmetics, Hua Xizi is not only deeply cultivating traditional culture, but also constantly carrying out iterative upgrading of research and development, integrating traditional culture with modern technology. Behind this is a differentiated road guided by long-term doctrine and rooted in oriental aesthetics.

　　Won the Xinhua News Agency award again, and Hua Xizi’s scientific research and innovation achievements were affirmed.

　　In the last ten years, from foreign brands to the rise of domestic beauty brands, the beauty consumer market has undergone great changes. The wave of new domestic consumption has created more new opportunities for beauty brands, and also brought an assessment of product strength and scientific research strength. For domestic brands, in addition to adhering to the cultural core, it is more important to think about how to achieve high-quality development.

　　Based on this consideration, since October, the Second Domestic Brand Innovation Conference has taken the lead in launching the "2023 Plan for Searching for Treasures of Domestic Products" and a series of special plans. Xinhuanet has launched a series of special topics by means of case collection and product evaluation, aiming to actively explore treasures of domestic products and empower domestic brands to develop with high potential.

　　It is understood that since its establishment in 2016, China Entrepreneur Boao Forum has been successfully held for seven consecutive sessions, which has gathered the strength of the government, experts, enterprises, associations and other parties, focused on hot economic topics, and talked about China’s economic development on the principle of cutting-edge pragmatism. It is professional, targeted and constructive, with rich cross-border integration and exchange scenarios, and has attracted the attention of all sectors of society. It is known as the annual ideological and wisdom feast of China business circles.

　　As a sub-forum, the second domestic brand innovation conference provided a high-quality communication platform for domestic brands. During the implementation of "Looking for Treasures of Chinese Products in 2023", Xinhuanet linked its all-media matrix and launched the "People’s Vote" campaign to explore the light of Chinese products in an all-round way, and selected benchmark and pioneer brands in the field of Chinese products from the dimensions of product sales, social voice, brand reputation, R&D ability, marketing innovation and industry contribution.

　　Finally, according to the six dimensions of scientific research and innovation, green manufacturing, creative marketing, annual cutting-edge, sailing out to sea and commercial goodness, the high-quality domestic brands that meet the corresponding standards are selected.

　　Judging from the selection mechanism, multi-dimensional and all-round comparative screening tests not only the product strength and innovation, but also the value created by the brand in the industry. It is even more difficult to stand out from hundreds of China brands, which is enough to show the weight of the award.

　　Hua Xizi became the only brand in the beauty industry to be selected as an "excellent case of scientific research and innovation" in this selection activity of "Looking for Treasures in China in 2023". Different from other brands that focus on oriental beauty cosmetics, Hua Xizi has opened up a new path by herself and created a differentiated brand positioning from the perspective of "Oriental beauty cosmetics research and development system". In addition, the development logic of Huaxi Zi Yuyang series products and its oriental beauty makeup research and development system have also been highly recognized by the government, enterprises, experts and other parties.

　　TOP-level scientific research investment, the research and development system of Huaxi Oriental Beauty Cosmetics has been "effective"

　　"If consumers tried products with an open attitude a few years ago, now everyone will be more cautious in the process of choosing products."

　　With the trend of consumption degradation, the beauty market began to show obvious polarization, and the high-end market and the low-end market went their own way, and the determinants of consumer behavior became more complicated — — Public demand gradually extends from a single function to aesthetic, emotional, social and other values.

　　For example, the main tone of Oriental make-up puts forward multiple requirements: it should not only meet the needs of Asian users, but also have distinctive China characteristics. However, due to the far-reaching influence of the western make-up system on China’s make-up industry, the standards, rules and systems of China’s make-up industry have always been deeply branded with western make-up.

　　In order to meet the multi-level needs of users, domestic brands must invest a lot of scientific research as soon as possible to explore and build a brand-new brand R&D system.

　　1. Initiate the research and development system of Oriental Beauty Cosmetics.

　　In fact, since last year, Hua Xizi announced that he would invest more than 1 billion yuan in the next five years to build a comprehensive and technologically advanced research and development system for oriental beauty cosmetics. Nowadays, through the continuous layout in the fields of product innovation, basic research and applied basic research, the research and development system of oriental beauty cosmetics initiated by Hua Xizi has achieved initial results.

　　It is reported that the research and development system of oriental beauty cosmetics advocated by Hua Xizi is not a point-like exploration of combining oriental characteristics in formula or raw materials, but includes a whole system of research on the skin color of oriental skin, theoretical system of traditional Chinese medicine, research on oriental raw materials, research on oriental formula, research on oriental technical system, research on oriental color system, oriental materials, oriental crafts and modern applications, so as to realize the inheritance and innovation of China’s excellent traditional culture.

　　Based on the consideration of building the research and development system of oriental beauty cosmetics, the parent company of Huaxi Zi, Yige Group, has established five research and development modules, including consumer research center, cosmetics science and technology innovation center, human skin and bioelectronics research center, industrial design and CMF research and development center, and oriental aesthetics and space innovation center. Through strong R&D resources integration ability, Hua Xizi is also constantly consolidating the R&D system of Oriental Beauty Cosmetics, and has made remarkable achievements in many innovative fields.

　　Looking back at Hua Xizi’s performance this year, with excellent product strength and innovative strength, Hua Xizi has won authoritative awards and honors many times, which is enough to show his excellent product strength and value creation ability.

　　On May 9th, under the guidance of Xinhua News Agency, the first China Brand Global Communication Conference hosted by Xinhua News Agency Brand Studio, Xinhua News Agency News Center and Xinhua News Agency Shanghai Branch was held in Shanghai, and the Research Report on China Brand Global Communication Power (2023) was released at the same time. Simultaneously with this report, there is also a list of "Global Communication Power of China Brands". Among them, Huaxizi, as the only beauty brand, was included in the list of "TOP10 Global Communication Power of China Brands" together with Maotai, Alibaba, Huawei and China Architecture.

　　In November this year, the final list of the 2023 VOGUE Beauty Awards was officially released, and Huaxizi brand won the color research and development award with the help of Little Daisha lip yarn-Mulan yarn, and made a great contribution on the international stage with "China color".

　　In the same month, another heavy award in the industry — — The award of "2022 China Cosmetic Industry Brand (Lip Product Category)" selected by China Flavor and Fragrance Cosmetic Industry Association was also awarded to Hua Xizi, which affirmed her product strength, scientific and technological strength and brand influence. Having won numerous awards from industry authorities, Hua Xizi has always been leading the industry and constantly creating new values.

　　2. Expand the matrix of sensitive muscle makeup products, and forge a good reputation for the jade series.

　　In the "Looking for Treasures of Chinese Products in 2023", as the main case of scientific research and innovation, Huaxi Zi Yuyang series fully shows the whole link process of the brand from basic research, raw material innovation to integration into oriental beauty makeup culture, and finally transforms its product strength into product reputation.

　　According to reports, on March 8 this year, Hua Xizi explained the new product value it provided to users — — "Sensitive muscles apply".

　　From air honey powder and silk honey powder cake to air cushion, makeup liquid foundation and makeup spray, Yuyang series, as the trump card product line of Hua Xizi, firmly adheres to the category development route of makeup demand of users with sensitive muscles and gradually expands the product matrix of "makeup suitable for sensitive muscles".

　　Thanks to the strong innovation ability of single products, the sales volume of Huaxizi Yuyang series products has always remained stable in the "upper circle" of the industry.

　　According to statistics, as of November 11th, in Tmall’s beauty sub-category list, Huaxizi air honey powder is not only ranked as TOP1 in Tmall’s hot-selling list/repurchase list/praise list, but also as TOP1 in double 11’s hot-selling list under this category, with more than 112,000 people repurchased each year.

　　According to the recent list data of Tik Tok Mall, a number of items of Huaxi Zi Yuyang series continue to rank first in the sub-categories. For example, air honey powder is listed on the explosion list TOP2 of non-makeup loose powder, Huaxi Zi Yuyang air cushion liquid foundation is listed on the explosion list TOP1 of makeup air cushion, and Huaxi Zi purple honey powder Yuyang fixed makeup loose powder is listed on the brand light loose powder explosion list TOP1… …

　　Behind Yuyang series products is Hua Xizi’s exploration and polishing of the research and development and innovation of "China characteristics" cosmetics, which is also the initial achievement of Oriental beauty cosmetics research and development system.

　　From "quantity" to "quality", research and development needs to slow down.

　　Li Huiliang, chief scientist of Yige Group, has publicly stated that there is no curve overtaking in cosmetics research and development. The overall level of cosmetics enterprises in China is 15-20 years behind the advanced level in the world, whether in hardware, software or formula research.

　　In order to realize the transformation from maintaining business to building brand barriers, it is the only way to improve the sense of technology and innovation of products, and it is also the biggest dividend for a long time to come. However, from an innovative point of view, most domestic brands can only keep up with the trend, but can’t really lead the trend. They have "explosive thinking" but it is always difficult to appear classic items that cross the life cycle.

　　Since Huaxizi was founded in 2017, it has grown into a TOP brand of domestic cosmetics in the past five years. With the brand image of Oriental Beauty Cosmetics, it has been deeply rooted in people’s hearts, and has moved from China to a global layout.

　　This is inseparable from the long-term adherence of Huaxizi to the product development concept of "slow research and development, fast iteration". According to reports, the average development cycle of Huaxi products is 1 year and 9 months. From the multi-dimensions of formula, raw materials, use experience, user’s touch and weight, Hua Xizi prolongs the product life cycle by polishing the product details.

　　For example, in the R&D layout, Hua Xizi deeply cultivated innovative patented technologies and raw materials, and took the lead in occupying the leading position in the domestic makeup track.

　　According to the data of Sky Eye Survey, as of December 5, 2023, Yige Group had 188 patents, including 62 invention patents and 26 utility model patents. The total number of patents and the number of invention patents rank first among the local enterprises dominated by cosmetics brands.

　　It is reported that at this stage, Hua Xizi is combining ancient wisdom with modern science and technology to carry out basic research and applied basic research on China’s characteristic plants and mineral raw materials.

　　In addition to "nephrite powder", the parent company of Huaxi Zi, Yige Group, adheres to the basic pursuit of safety, gentleness and effectiveness, and also has a number of research results in plant extracts, research on the formula of effective products aimed at the skin color of China users, etc.

　　As "Oriental Beauty Makeup", "China Makeup" and "Chinese Aesthetics" gradually become synonymous with uniqueness and individuality, or even become the most important cultural support behind the beauty brand, or lack of sufficient cultural precipitation, in-depth excavation of "Chinese Aesthetics", or excessively stick to brand marketing, ignoring the integration of brand culture and modern scientific research, it will mean the loss of cultural support, and finally become a "general talk" marketing story.

　　From Hua Xizi’s series of R&D actions, we can see that new product development or raw material innovation is not in a hurry, and only by "slow pace" through the product cycle can we achieve a long-term leap.

　　Born in the era of awakening, new domestic brands have been endowed with extraordinary significance and high expectations by consumers because of their advantages such as admiration, technology assistance and traffic crowding.

　　For Hua Xizi, the lever of Oriental beauty makeup research and development system is used to incite greater growth; The promotion of product strength with traditional cultural heritage has been deeply integrated into brand genes. On the young track of Oriental make-up, they have long realized that grasping the trend of new technology is the best way for later brands to surpass the first-time brands.

　　It can be said that the competition of new domestic brands is a marathon only belonging to the long-term, and Hua Xizi is on the road of continuous acceleration.

New quality productivity in China, talent+computing power+big model … Beijing builds the highland of artificial intelligence industry.

　　In the just-concluded two sessions of the National People’s Congress, new quality productivity has become a hot word of concern to everyone. So what exactly is new quality productivity?

　　Generally speaking, the new quality productivity is an advanced productivity that innovation plays a leading role, gets rid of the traditional economic growth mode and productivity development path, has the characteristics of high technology, high efficiency and high quality, and conforms to the new development concept. The characteristic is innovation, the key is high quality, and the essence is advanced productivity.

　　Scientific and technological innovation is the core element of developing new quality productivity. What is the ecology and development path of China’s new quality productivity at present? How to make the new quality productivity develop vigorously according to local conditions? Let’s see how the six science and technology innovation centers distributed in China’s east, west, north and south gather innovation resources, build service platforms, and break through industrial barriers, and become the source and incubator of new quality productivity in China.

　　The layout of China’s "3+3" Science and Technology Innovation Center has basically taken shape.

　　Report to the 20th CPC National Congress of the Communist Party of China proposed: promoting the construction of international and regional science and technology innovation centers as a whole.

　　How to understand the science and technology innovation center? To sum up, it is a city or urban agglomeration that occupies a leading and dominant position in scientific research, technological development and industrial innovation in the world or within a certain country. Their innovative resources are intensive and their innovative achievements are rich. Scientific and technological elements can play a key role in strategic emerging industries or future industrial development, and they are the integration of scientific centers, technological centers and industrial centers.

　　From 2016 to 2022, the state has successively approved the construction plans of six science and technology innovation centers, including Beijing, Shanghai, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing, Wuhan and Xi ‘an. Up to now, the overall layout of China’s "3+3" science and technology innovation centers has basically taken shape, and the space has been fully deployed from the developed eastern regions to the central and western regions. The construction of three international science and technology innovation centers in Beijing, Shanghai and Guangdong-Hong Kong-Macao Greater Bay Area and three nationally influential science and technology innovation centers in Chengdu, Chongqing, Wuhan and Xi ‘an is progressing steadily.

　　Beijing: Building the Highland of Artificial Intelligence Industry

　　Beijing International Science and Technology Innovation Center has many national laboratories, national scientific research institutions, high-level research universities and leading scientific and technological enterprises, ranking first in the country in terms of R&D investment and scientific and technological innovation achievements in quantity and quality. It has continuously produced international leading achievements in the fields of brain science research, quantum technology and artificial intelligence model development, and won some major international awards in theoretical physics, life sciences and mathematics. At present, in Beijing, the construction of three new national laboratories, Zhongguancun, Changping and Huairou, is accelerating.

　　This is Beijing, and an international science and technology innovation center is being built. The artificial intelligence industry is one of the leading industries in Beijing. In 2023, the core output value of Beijing’s artificial intelligence industry is expected to exceed 250 billion yuan, and the scale of radiation output value will exceed one trillion yuan, making it a leader in the development of artificial intelligence in China. Beijing has six national key laboratories in the field of artificial intelligence, and three national engineering research centers in video and visual technology, deep learning technology and application, forming a high-level scientific research base integrating basic research, personnel training and high-level academic exchanges. The number of artificial intelligence-related enterprises in Beijing is about 2,200, and 40% of the artificial intelligence enterprises in China gather here. In 2023, the total amount of financing in the field of artificial intelligence was about 22.3 billion yuan, accounting for about a quarter of the country.

　　Visiting large model research institutions and entering Beijing Zhiyuan Research Institute

　　From ChatGPT, a big language model that became popular in the field of artificial intelligence in 2022, to Sora, a big video generation model that appeared at the beginning of this year, "big model" has undoubtedly become a hot word in the current technology industry. How is Beijing’s research and development work in the field of large models progressing? In 2018, with the support of the Ministry of Science and Technology and Beijing Municipality, Beijing Zhiyuan Artificial Intelligence Research Institute was established as a new research institution jointly established by several superior units in the field of artificial intelligence in Beijing. What achievements have they made in recent years, what projects are they studying, and what are their plans for the future?

　　In a laboratory, researchers are using large model technology to concentrate multimodal tasks such as semantic analysis, visual recognition and motion capture on a robot dog platform for testing and training. In another laboratory, researchers use large models to train and generate pictures and videos.

　　Wang Xinlong, a researcher at Beijing Zhiyuan Research Institute:Multi-modal big model is to hope that it can be exposed to various modes like us, and at the same time, it can create new texts, new images, new videos and audio.

　　From ChatGPT, a big language model that became popular in the field of artificial intelligence in 2022, to Sora, a big video generation model that appeared at the beginning of this year, "big model" has undoubtedly become a hot word in the technology industry. The origin of this technological innovation comes from a paper called BERT published by Google in 2018. BERT model has set 11 records for natural language processing. It can learn from massive unlabeled data of multiple tasks and perform various language tasks such as knowledge answering, context filling, text understanding, etc. This technology has opened a new artificial intelligence paradigm and brought brand-new inspiration to the founding team of Beijing Zhiyuan Research Institute, which was just established at that time.

　　After careful analysis and preparation, in October 2020, Zhiyuan Research Institute identified the research direction as a new opportunity for artificial intelligence-big model, and soon gathered 100 top scientific research forces composed mainly of professors, doctors and graduate students from various disciplines. It took only five months to train and release the first big model of Chinese language in China, named "Enlightenment". In the following three months, Enlightenment 2.0 was released with 1.75 trillion parameters, which was the largest artificial intelligence model in the world at that time.

　　At the same time that Zhiyuan Research Institute invested in large-scale model research, OpenAI of the United States released a large-scale model ChatGPT with larger parameters. In a larger-scale training, the large-scale model showed a more powerful emergence of intelligence, which further confirmed the arrival of a new intelligent era. As a new R&D institution, Beijing Zhiyuan Research Institute, with its early layout and early investment, has enabled China to rapidly iterate in the era of large models and accumulated a large number of technical and industrial talents. In 2021, they began to take the lead in the research and development of a new generation of artificial intelligence, aiming to build an open and open artificial intelligence model system.

　　Huang Tiejun, Chairman of Beijing Zhiyuan Research Institute:Our new mission is whether we, as an institution, can provide an open-source technology system for the development of this industry and bring everyone’s innovative power into play under such a rapid development state. This system is that all codes are completely open, and our mission is to promote the development of this field.

　　How is the new R&D institution new? Visiting Beijing Tongyan Institute

　　Up to now, seven or eight large model industry transformation projects have been developed from the early team of Zhiyuan Institute, and related companies have been established, and the project transformation has been initially completed.

　　The exploration of cutting-edge technology is uncertain, and the explosion of large-scale model is also an accident in technical iteration. In order to stay in the first echelon of global artificial intelligence research, Beijing gives full play to the advantages of scientific research resources and talents, and actively arranges new R&D institutions in the field of artificial intelligence around different paths such as large model, general agent and scientific intelligence. So how new are the new R&D institutions in this field? What is being developed now?

　　Walking into Beijing Institute of General Intelligence is like walking into an artificial intelligence training base. They are building a general agent that is "value driven" rather than "data driven". Its name is "Tongtong", which can exist in the virtual world or be combined with robots to give them the ability to judge value. In the background, we can adjust the value dimension of "Tongtong", for example, let her be a clean child.

　　Chen Hao, Deputy Director of Advanced Technology Center of Beijing General Institute of Artificial Intelligence:It can learn some new knowledge and value incrementally through multi-modal interaction, through its own exploration and interaction between people, so its difficulty first needs to have very strong abilities of vision, language, understanding, reasoning, induction and summary. On the basis of these abilities, it is possible for her to develop a higher level of real-time online learning ability.

　　Although the large-scale model technology can emerge intelligence, it also consumes a huge amount of computing power. The technical team of the Institute hopes to explore a general agent driven by value, which can consume as little computing power as possible and realize intelligence.

　　The technical route is unique, and the form of scientific research organization is also explored across borders. This is a robot named "very happy". To achieve such a technical effect, the team has crossed the boundaries of multimedia, machine learning, psychology and other disciplines.

　　Director, Frontier Research Center, Beijing General Institute of Artificial Intelligence a surnamesongrand：Robot includes cognition, reasoning, and then psychology, etc., which is a very cross-disciplinary talent. Then our entire research center has seven laboratories, including computer vision, natural language robots, etc., which is a very complex talent training system.

　　In 2023, Beijing, the top scientific and technological innovation cluster in the world, ranked fourth.

　　The foundation of innovation is talent. The data shows that there are more than 40,000 core technical talents in the field of artificial intelligence in Beijing, accounting for 60% of the country. A total of nine universities in Beijing have set up artificial intelligence colleges or research institutes, accounting for 20% of the country. Beijing is building a highland of artificial intelligence industry and plans to form a complete industrial ecology.

　　From two perspectives, in terms of computing power, Beijing has deployed more than 10,000 P of intelligent computing power, effectively supporting the iteration of large-scale model development. You may not have a concept of this. Experts told us that the computing power of 1000P is equivalent to 500,000 PC computers. For example, for the data exploration of 200,000 stars, it would take an experienced scientist 169 days to complete it in the traditional way, but now it only takes 10.02 seconds.

　　In terms of data, the first batch of "Chinese Internet Corpus" will be opened to build the first national data basic system pioneer area in China.

　　In addition, in the Global Innovation Index 2023 released by the World Intellectual Property Organization, Beijing ranks fourth in the world in the ranking of the world’s top scientific and technological innovation clusters. In this ranking system, the concept of science and technology cluster is interpreted as "science and technology hub", which refers to the region with the largest number of inventors and scientific authors in the world. It can be said that the strength of Beijing International Science and Technology Innovation Center can also be felt from this ranking.

　　Expert analysis: What are the advantages and characteristics of Beijing International Science and Technology Innovation Center?

　　The Regulations on the Construction of Beijing International Science and Technology Innovation Center came into effect in March.

　　On March 1 this year, the Regulations on the Construction of Beijing International Science and Technology Innovation Center came into effect, which clarified the leadership system for the construction of international science and technology innovation centers, gave full play to the advantages of Beijing’s science and technology resources, and formed a strong joint effort. Clarify the strategic planning and construction layout of the international science and technology innovation center, and provide important guidance for future construction and development. We also look forward to Beijing International Science and Technology Innovation Center contributing more innovative R&D achievements to China and the world.

Peier’s outdoor debut Shenzhen COSP International Outdoor Exhibition ended successfully.

On the afternoon of Saturday, March 16th, 2024, COSP Shenzhen International Outdoor Exhibition ended successfully in Shenzhen Futian Convention and Exhibition Center. Peier Outdoor also emerged in this exhibition, and defined the concept of "outdoor mobile home" with an innovative attitude, which was very popular.

In this COSP Shenzhen International Outdoor Products Exhibition, nearly 400 outdoor head and waist enterprises gathered together, with distinctive product features and strong lineup. This also reflects that the outdoor industry, like a shot in the arm, stimulates the vitality of the economy and surrounding industries under the overall economic downturn.

We learned at the scene that the outdoor exhibition area of Guangdong Peier was bursting with popularity and crowded with people. As an enterprise with a number of patented technologies and advocating a brand-new concept of outdoor life, they have unveiled six series of products, including tent series, temperature control series, energy series, sleeping series, washing series and outdoor kitchen series, turning camping equipment into an outdoor mobile home. Their products are novel in design, and their patented fabrics are unique in the industry.

The first show of scientific and technological innovation invites outdoor people to go to mountains and seas together.

There are two main products on the exhibition site of Peier: mini villa and classic B&B tent, both of which are novel in shape and full of black technology. We learned at the scene that these two tents are air-conditioned tents, and they all use patented technology cloth to achieve thermal insulation effect. At the same time, it is used together with the outdoor air conditioner of Peier temperature control series products, so that every user who experiences it is full of praise. Feel the nature outdoors and enjoy the comfort of home at the same time, which is what Peier people have been trying to do.

In addition, the ingenuity of Peier’s outdoor camping equipment is reflected in all aspects, including exquisite and lovely children’s tents, lightweight and advanced outdoor toilets, blackened and fierce cassette ovens, waterproof and high-value camping lights, etc. Not only beautiful, but also practical practitioners.

Peier people strive for perfection, CCTV live interview

The partner of Peier Outdoor is an industrialist, who embodies the spirit of Excellence in every detail of the product. We have our own high standards for quality control and product innovation. From research and development to production to sales, it is a layer-by-layer selection. Peier goes forward in the outdoors and is committed to delivering high-quality outdoor equipment products to everyone who loves the outdoors.

Miss Li, a live experience user, said, "It’s the first time I’ve heard of a tent with air conditioning. I must come and experience it."

At the scene, Mr. Yang said after experiencing the omelet table, "After looking at the table and outdoor chairs for so long, this table is the strongest. Do you sell this table?" Wait for a series of favorable comments.

On-site activities of the exhibition are crowded with people.

During the three-day exhibition, the outdoor booth of Peier attracted many exhibitors to stop, and the staff at the scene always enthusiastically and patiently guided and explained. The characteristics and advantages of the exhibits in this exhibition are fully displayed under the explanation of Peier staff. On-site professional visitors and exhibitors have shown strong cooperation intention after they have a certain understanding of the products.

Through the appearance of this exhibition, we have reason to believe that Peier Technology will contribute to the prosperity and development of outdoor camping industry with a more mature and professional attitude.

Behind Xu Wen’s pineapple leaving the circle, Pinduoduo helps the new agricultural model.

Xuwen, Guangdong, the southernmost tip of Chinese mainland, is one of the first small cities in China to feel the spring. It has a history of pineapple cultivation for nearly 100 years, and is the largest pineapple producing area in China, known as the "pineapple sea". Before becoming popular, Xuwen pineapple, which relied too much on offline sales channels, was once blocked by the epidemic.

On February 19th, 2020, led by Pinduoduo, a special live broadcast to help farmers was launched in pineapple fields. At that time, the county magistrate personally walked into the live broadcast room to help farmers, cut and eat pineapples, and spoke for Xuwen pineapple, which attracted more than 300,000 netizens to watch and nearly 300,000 kilograms of pineapples were sold out. This live broadcast also opened up business ideas for local farmers, and live delivery and online circulation began to become one of the main sales models of Xuwen pineapple.

In the past four years, the "pineapple planting army" has gradually grown into a "pineapple selling army", and Xuwen pineapple has become one of the "top streams" of the fruit circle. Pinduoduo platform data shows that Xuwen pineapple sales increased by 60% in the past year. From the purchase area, Zhejiang surpassed Guangdong to become the largest pineapple consumption province in Xuwen, followed by Jiangsu, Sichuan and Shanghai, and entered the top five.

In late February, this year’s first Xuwen pineapple was listed first. It is understood that the planting area of Xuwen pineapple this year is about 350,000 mu, with an annual output of about 700,000 tons, accounting for nearly 15% of the listed pineapples. The price of fresh fruit is stable at 0.8-1 yuan/kg, and the purchase price of large pineapples can reach 1.2 yuan/kg.

The sales volume of fruit is also a demonstration barometer of the price of Lingnan Jiaguo. Luo Hongxia, secretary of the xuwen county County Party Committee, fully affirmed the live broadcast of helping farmers, which was promoted by the cooperation of the government, the platform and the media, at the recent 2024 "Call the World to Eat Xuwen Pineapple" activity and "The First Live Broadcast of Pinduoduo in 219, 2020". Whether in Guangdong or in the whole country, this live broadcast has a very obvious demonstration significance. "

Luo Hongxia pointed out that this action of finding a market for agricultural products online was also highly recognized and supported by the Guangdong Provincial Department of Agriculture and Rural Affairs, and then it set off a nationwide wave of live broadcast to help agriculture. The "Xuwen model" also became the most popular new model for agricultural e-commerce development in that year.

Luo Hongxia, secretary of xuwen county County Party Committee, summed up and reviewed "The first live broadcast of Tiantou in Pinduoduo on 219, 2020". Photography | Shen Zhao

"The county magistrate’s live broadcast is a beneficial practice for Xu Wen to lead fruit farmers to try a new path of agricultural goods on the Internet, and it is also the starting point for Pinduoduo to help farmers live broadcast. The successful landing of this’ experiment’ also benefited from the creation and establishment of a new model of Guangdong agricultural products’ 12221′ market system. " The person in charge of relevant business in Pinduoduo said that in the future, the company will continue the policy of benefiting farmers such as zero commission on agricultural products, and improve the ultra-short chain of agricultural products by tilting resources such as 10 billion subsidies, 10,000-person group and optimizing supply chain, so that consumers all over the country can eat fresh and affordable Guangdong agricultural products, and help farmers increase their income and get rich and revitalize rural industries.

From "unsalable fruit" to "rich fruit"

In February 2020, it was the harvest season of Xuwen pineapple, but it caught up with the epidemic. "From Beijing to Xuwen, the flow of people along the way is very small." Some buyers recalled at the symposium, "Especially when going to Xuwen by boat from Haikou, it seems that there are less than five people except the staff. There are fewer people on board, and I have a feeling of chartering a boat. "

The opening of the county magistrate’s live broadcast ignited Xu Wen’s vitality and vitality. In just half an hour, it attracted more than 300,000 netizens’ attention. During the two-hour online activity, 30,000 pieces of pineapples were originally sold out, and 20,000 pieces of goods were urgently transferred in the live broadcast room, which eventually drove the sales of pineapples to nearly 300,000 Jin. After the live broadcast, xuwen county local farmers’ Pinduoduo stores accumulated 30,000 fans overnight and sold 51,000 pieces of pineapples in the past 20 days.

This live broadcast is a beneficial practice for Xuwen local government to lead fruit farmers to try the new path of online agricultural goods. Local farmers have opened up their business ideas, learned to live broadcast goods and open stores online for sale. Xuwen pineapple has gradually become a regional public agricultural product brand recognized by consumers all over the country, and the network uplink experiment of Xuwen pineapple is called "Xuwen mode".

In order to increase the market influence of Xuwen pineapple and build it into a "city business card", the local government continued to promote digital marketing and cultivated a live broadcast force that could not be taken away. Nowadays, doing e-commerce no longer needs government promotion, and more locals are spontaneously doing agricultural e-commerce.

After 1995, Xu Wen, a local guy, Zou Ziying returned to his hometown from Guangzhou last year and tried to start an agricultural product e-commerce in Pinduoduo. "Because I found that many friends around me made money from this."

In April-June and August-November, the two peak seasons of pineapple sales, Zou sold Xuwen pineapple in Pinduoduo by himself, and in the rest of the time, he managed local specialties such as Sakyamuni, Apple Banana and Red Heart Papaya. Relying on the policy of benefiting farmers such as zero commission for agricultural products on the platform, in the eight months up to the end of 2023, the cumulative sales volume of stores exceeded 300,000, and the profits also reached expectations.

The diversified consumer demand of Pinduoduo platform makes Xuwen pineapple find more possibilities. Take Zou’s own 100 mu of land as an example. "In the past, big fruits sold well in the offline market, but small and medium-sized fruits were often only sold to canneries or even rotted in the ground; Nowadays, with the help of the e-commerce platform, both Zhongguo and Daguo have a broader market, and the overall output value has increased by 10%. "

Zou, who tasted the "sweetness" of e-commerce business, was full of self-motivation. Just after the Spring Festival holiday, he arranged a new year’s work plan. "We have been stocking goods recently, and we expect to link up around Qingming." This year, he decided to increase investment in Pinduoduo platform, expanding the number of stores from more than 10 last year to 20-30, and strengthening the control of pineapple quality.

In addition to selling his own pineapples, Zou Ziying helped nearly 200 growers around to sell pineapples last year, and the purchase price was generally higher than that of offline stalls. "For every kilogram of pineapples we sell, farmers can earn 0.1-0.2 yuan more."

Xuwen pineapple ushered in a bumper harvest, and fruit farmers were very busy. Photography | Shen Zhao

In 2020-2022, Xuwen pineapple ushered in a high-light moment, and the field purchase price rose instead of falling. At the peak, it broke through 3 yuan/Jin, setting a sales record. The "slow-moving fruit" that once plagued local fruit farmers has turned into a "rich fruit".

At present, the "pineapple sea" industry is becoming more and more mature, and Xu Wen’s "pineapple planting army" has become a "pineapple selling army". Buyers and sellers from all over the country gathered here, and large trucks with license plates from different provinces stopped at the roadside, waiting for the pineapples to be loaded and shipped out.

Leverage big data and big live broadcast to hit the "world pineapple"

Xu Wen pineapple Jedi reborn, had to mention a set of digital passwords: "12221".

In 2019, in order to implement Xuwen pineapple brand building marketing, Guangdong Provincial Department of Agriculture and Rural Affairs set up a "12221" special working group and put forward a "12221" market system, namely, building "1" big data of agricultural products, forming "2" teams of buyers in sales areas and cultivating brokers in production areas, expanding "2" big markets in sales areas and production areas, and planning buyers to enter production areas and agricultural products to enter big markets.

In the past five years, the working group has always come to Xuwen in the spring to sum up the key points of the stage, bring thoughts and suggestions, and help fruit farmers sell their fruits. Winter goes and spring comes, and the pineapple harvest in the new season is coming. The blueprint of Xuwen pineapple development is gradually clear at the symposium: e-commerce, digitalization and internationalization will become the key words of the next stage.

This year’s newly released No.1 Document of the Central Committee clearly proposes to implement the high-quality development project of rural e-commerce, promote the construction of county-level e-commerce live broadcast bases, and develop the online sales of rural local products. Xuwen county is also vigorously promoting the live broadcast sales of e-commerce, holding thousands of people training, thousands of people live broadcast and other activities, and striving to become "the first county of live broadcast e-commerce in China".

In the spring of 2020, the first county magistrate live broadcast supported by Pinduoduo kicked off the "Xuwen Mode".

Xuwen county also followed the digital wave and launched AI Pineapple Jun, hoping to continue to deepen Xuwen Pineapple’s "12221 market system construction" under the background of data becoming new agricultural materials, mobile phones becoming new agricultural tools and live broadcast becoming new farm work, and help solve various problems such as pineapple planting, preservation, processing, logistics, publicity and marketing with AI technology, organically integrate data elements with the whole process of agriculture, vigorously develop new e-commerce formats such as live broadcast and short video, and explore.

It is reported that about 316 tons of pineapples have been exported to Russia, Kyrgyzstan, North Korea and other countries this year, of which North Korea is exporting for the first time. On February 29th, a batch of Xuwen pineapples from Zhongli Group was also about to be exported to North America. The appearance of AI Pineapple King provided a platform for Xuwen Pineapple to break through geographical restrictions and become a "world pineapple" from "China Pineapple".

To make Xuwen pineapple industry bigger and stronger, we must pay attention to both production and sales. While unblocking the sales link, the local government also actively promoted the diversification of production, and continued to explore industrialization, food and cleanliness, and launched new products such as pineapple grilled fish, fresh-cut small pineapples, pineapple moon cakes, pineapple rice cakes, and pineapple prefabricated dishes. At the forum on February 29th, the leaders also officially unveiled the "Xuwen Pineapple Prefabricated Vegetable Raw Material Direct Supply Base". This laid a foundation for Xuwen pineapple to improve its industrial chain and broaden its commercial channels.

With the popularity of Xuwen pineapple, "Xuwen Model" is gradually popularized in Guangdong Province. Previously, Pinduoduo signed a cooperation framework agreement with the Guangdong Provincial Department of Agriculture and Rural Affairs to jointly help Guangdong’s featured agricultural products enter the city, and jointly incubate 50 brands of Guangdong’s featured agricultural products to fully help Guangdong’s digital agriculture "new infrastructure". From Kaiping duck egg, Suixi sweet potato and Lingnan litchi to Huilai abalone, Meizhou honey pomelo and Chaozhou tea, Pinduoduo can be seen behind the rise of these agricultural specialties.

According to the data, in 2020 alone, Pinduoduo launched a total of more than 240 live broadcasts to help farmers, covering 29 provinces, municipalities directly under the Central Government and autonomous regions. A total of more than 430 city, county and district principals entered the live broadcast room to promote local agricultural (sub-) products, which generated a total of 670 million orders to help farmers, and sold more than 4.12 billion kilograms of agricultural (sub-) products, helping 1.13 million households.

In the future, Pinduoduo will continue to take measures such as resource inclination and supply chain optimization to accelerate Guangdong goods from villages to cities, and promote the standardization, branding and digitalization of Guangdong agricultural products.

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