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The head of the Ministry of Agriculture answered a reporter’s question on the policy of resuming the development of oil production

  The relevant person in charge of the Ministry of Agriculture answered the reporter’s question on the policy of resuming the development of oil production


  





  On August 23, farmers in chengxiang town, Wuming County, Nanning, Guangxi, applied fertilizer in the field. Xinhua News Agency reporter Liu Guangming photo


  Xinhuanet Beijing, September 25th (Reporter Dong Jun) Xinhua News Agency was authorized to broadcast the full text of "Opinions of General Office of the State Council on Promoting the Development of Oil Production" on the 24th. The opinion requires all regions and relevant departments to adopt comprehensive and effective policies and measures to fully mobilize farmers’ enthusiasm for production and promote the rapid recovery and development of oil production. The relevant person in charge of the Ministry of Agriculture was interviewed by a reporter on the 25th and answered the reporter’s questions on the relevant policies to resume the development of China’s oil production.


  Q: What financial support policies does the state have for the promotion subsidies for improved oilseeds?


  A: The state will further expand the scale of subsidies for the promotion of improved oilseeds and the scope of crops. Among them:


  Expand the scale of subsidies for improved soybean varieties. Although soybean is counted in grain, its practical use is consistent with that of rape and other oil crops, and it is an important oil crop in China. Since the implementation of the improved soybean seed subsidy project for five years, the average yield per mu in the project area has reached about 175 kg, and the oil content of soybeans has also increased significantly. In order to promote the stable development of soybean in China, the scale of subsidy for improved soybean varieties is planned to be expanded from the current 10 million mu to 40 million mu in 2008. Continue to subsidize high-oil soybeans in the three northeastern provinces and Inner Mongolia.


  New subsidies for the promotion of improved rapeseed varieties. Rapeseed is an important oil-bearing crop in China, and its oil-bearing output accounts for about half of that of domestic oil-bearing crops, ranking first among all crops. In order to encourage the Yangtze River valley to use winter fallow fields to expand the rape area and improve the quality and yield, subsidies for improved varieties of rape have been implemented since 2007. The subsidized areas are "double low" rape dominant areas in the Yangtze River valley (including Sichuan, Guizhou, Chongqing, Yunnan, Hubei, Hunan, Jiangxi, Anhui, Henan, Jiangsu and Zhejiang), and the central government gives farmers a subsidy of 10 yuan per mu for planting rape.


  Q: What are the incentives for oil-producing counties?


  A: Starting from next year, the incentive policies for oil-producing counties and grain-producing counties will be studied as a whole. The specific subsidy policy will be separately studied and formulated by the Ministry of Finance.


  Q: To promote the recovery and development of oil production, the construction of oil production base is an important content. What supporting measures are there?


  A: During the Eleventh Five-Year Plan period, the state will expand the scale of funds for the construction of oil production bases, and build a number of production bases in three northeastern provinces, soybean producing areas in Inner Mongolia Autonomous Region and rape producing areas in the Yangtze River basin, focusing on improving the conditions of improved seed breeding and farmland infrastructure, and comprehensively improving the comprehensive oil production capacity.


  Q: Will you consider including oil production in the scope of agricultural insurance?


  A: The state gradually brings oil production into the scope of agricultural insurance and gives premium subsidies. Mainly to reduce the risk of oil production, stabilize farmers’ planting income, and further mobilize farmers’ enthusiasm for oil production.


  Q: How to guide and promote the industrialized operation of oil products?


  A: During the Eleventh Five-Year Plan period, we will actively guide a group of oil processing enterprises with large production scale and good benefits to establish raw material production bases in the main producing areas, sign production and sales orders with farmers, and develop low erucic rapeseed oil, high-quality soybean oil, peanut oil and other deeply processed products. Actively support the agricultural industrialization management mode of "enterprise+base+farmer", continue to support various forms of production and marketing convergence activities, vigorously promote the construction of farmers’ cooperative economic organizations, and strive to improve the degree of organization of oil production.


  Q: How to improve the innovation ability of oil research?


  A: The state will increase investment in oil crop "seed project" and other projects, actively promote the construction of national soybean crop improvement center and national soybean engineering research center, support the cultivation and industrialization of oil varieties on the basis of merit, and promote the breeding of new high-quality oil varieties and the construction of industrialization demonstration projects. Accelerate the cultivation of new varieties with high yield, high quality, high efficiency and multi-resistance, strengthen the integration and innovation of related supporting technologies, and accelerate the construction of oil crop breeding technology platform and new variety industrialization base.


  Q: What is the key point of accelerating the popularization of new varieties and technologies?


  A: Next year, we will increase the support of agricultural science and technology projects to major oil-producing areas, actively promote major oil-bearing technologies and excellent new varieties, focus on promoting new varieties of high-oil soybeans, "double-low" rapeseed and high-yield peanuts, speed up the popularization of technologies such as soybean close planting, simple rape cultivation and peanut plastic film mulching, establish high-yield demonstration areas by varieties, realize the matching of good varieties and good methods, and strive to significantly improve the oil yield per unit area.


  Q: How to further improve the mechanization level of oil production?


  A: Mechanized production is an important guarantee for the stable development of rapeseed production. Therefore, we should further increase the fund scale of agricultural machinery purchase subsidy projects and support the development of mechanization of oil crop production. Actively support the research and development of oil sowing and harvesting machinery, adjust the breeding objectives of oil varieties in combination with mechanical operations, promote the mechanization of oil production, and effectively solve the labor-intensive and time-consuming problems of oil production. We will promptly start the pilot project of full mechanization in key rapeseed producing areas.


  Q: How to actively use the oil futures market to avoid market risks?


  A: We will continue to support the futures trading of soybeans, soybean oil and rapeseed oil. Support the relevant commodity exchanges to set up futures delivery warehouses in the producing areas, and carry out futures knowledge publicity and training for leading enterprises, farmers’ professional cooperatives, large transportation and marketing households and farmers.


  Q: What policy will the state adopt to produce biodiesel from vegetable oil?


  A: China will insist on giving priority to food and strictly control the project of converting rapeseed into biodiesel. At the same time, strictly control the export of oil and edible vegetable oil.


 

Editor: Sun Jie

Investigation of South China Tigers in Shaanxi Province: There may be eight South China Tigers in the discovery area.






    On the afternoon of October 3rd, Zhou Zhenglong, a villager from Wencai Village, Chengguan Town, Zhenping County, Shaanxi Province, took a precious photo of the wild South China tiger in Shenzhou Bay, Wencai Village. This is the first record of the discovery of South China Tiger in Qinba Mountain area of Shaanxi Province in the past 43 years. China News Agency issued Zhou Zhenglong photo


    Early yesterday morning, Lu Xirong rushed to the office to step up the preparation of a report submitted to the Shaanxi Provincial Government and the State Forestry Administration. Lu Xirong is the captain of the investigation team of South China Tiger in Shaanxi Province, and he is the most knowledgeable person about the wild South China Tiger in Shaanxi Province. It is precisely because of this that Lucy Rongcheng has become the target of media pursuit in recent days.


    On October 3rd, Zhou Zhenglong, a villager in Wencai Village, Zhenping County, Shaanxi Province, and the guide of the investigation team, took photos of the wild South China tiger. These photos are the most direct evidence to confirm the existence of the South China tiger for the first time since 1964. Now, Shaanxi wild South China tiger discovery site is required to stop all hunting activities.


    How can we be sure that this set of photos is true? What kind of protection will Shaanxi Province carry out for the South China Tiger next? On these issues, the reporter had an exclusive interview with Lu Xirong.


    Reporter: Historically, is Shaanxi the main activity area for tigers?


    Lucion: Yes. Tigers in Shaanxi are mainly distributed in two areas in history. One is in the Qinling Mountains. In 1964, a South China tiger was found killed in Heping County, Qinling Mountains. Tigers have been found in recent 40 years. Another area is the Daba Mountains. The place where the South China Tiger was discovered this time belongs to this mountain range.


    The investigation team dare not sleep at night.


    Reporter: Under what background did the investigation of wild South China tigers in Shaanxi begin?


    Lu Xirong: In recent years, people often report the discovery of tigers. In order to find out the situation, I made a special investigation in Zhenping County in March last year. I found that Zhenping County has high mountains and deep forests and a small population, which is very suitable for the survival of wild tigers. In addition, there are many local herbivores, such as wild boar, crested deer and impala, which are very suitable for the survival of South China tigers. Therefore, after I came back, I immediately set up the South China Tiger Investigation Team in Shaanxi Province.


    Reporter: How many members are there in Shaanxi South China Tiger Investigation Team? What is the composition of the players?


    Lu Xirong: This survey was organized and implemented by Shaanxi Nature Reserve and Wildlife Management Station. There are 30 members of the South China Tiger Investigation Team in Shaanxi Province, including 10 local guides. There are professors, senior researchers and rangers in local forest farms. Most of the guides are people who have been engaged in hunting for a long time before. They are familiar with the situation on the mountain and have mastered the activities of the South China Tiger. And the most familiar with the situation is Zhou Zhenglong.


    Reporter: So far, how many investigations have been conducted by the South China Tiger Investigation Team?


    Lu Xirong: There were three large-scale investigations. The first survey started in June 2006 and lasted for 12 days. In January 2007, we launched the second survey, which also lasted for 19 days. The third survey was launched in March, mainly to supplement the previous survey.


    Reporter: Where are the areas under investigation concentrated?


    Lu Xirong: The latest investigation was carried out in Zhenping County and Pingli County, involving 135,000 hectares, mainly in Zhenping County.


    Reporter: Has the investigation ever been in danger?


    Lu Xirong: The investigation team is quite hard and very difficult in the mountains. Because the tiger is not a panda after all, the wild South China tiger is two or three meters long, very fierce and aggressive, so it is quite dangerous to search in the mountains.


    In January, 2007, a 3-person investigation team went up the mountain and found the footprints of a very valuable tiger. The investigation team members want to continue to investigate further, but if they return that night, they will still go to this place the next day. Therefore, the investigation team decided to spend the night on the mountain at that time. The team members set up a simple tent with plastic sheets in the snow. All night, the team members were worried that they might be attacked by tigers, so they made a fire on the ground and sat around all night.


    The villagers have caught young tigers.


    Reporter: What evidence did the investigation team find in the past?


    Lu Xirong: In recent years, local villagers have seen the South China Tiger 20 times. There are 9 incidents in which the South China tiger preys on people, wild animals and livestock. Especially in October 1972, Tang Zhiqing, a 27-year-old villager from Wencai Village, Zhenping County, was eaten by a tiger. In May 1979, a villager in Wencai Village, Zhenping County once captured two tiger cubs in a cave. In addition, the local villagers heard the South China tiger cry five times in estrus and found feces three times.


    On January 19 and February 6, 2007, the investigation team found the footprint chain of South China Tiger in Wencai Village. The place where the footprints were found was 1900 meters above sea level, and the temperature at that time was MINUS 20 degrees Celsius. The front footprint is 13.5 ~ 15cm long, the back footprint is 14.5 ~ 16cm long, and the step distance is 109 ~ 110cm. Footprints are oval, and claw marks are obvious because of the deep snow. According to the identification, these footprints were left by the South China Tiger.


    Reporter: How can we be sure that this is the footprint of the South China Tiger?


    Lu Xirong: We specially compared the photos of Siberian tigers raised in Qinling Wildlife Park in Xi ‘an, and found that the footprints are very similar, but the footprints are small. Because the South China tiger is smaller than the Northeast tiger. On July 6 this year, Shaanxi Provincial Forestry Department organized experts to analyze, study and identify, and determined that it was the footprint of South China Tiger.


    The photos of South China Tiger have been appraised.


    Reporter: Why didn’t the investigation team see the South China Tiger with their own eyes?


    Lu Xirong: First of all, the number of South China tigers is very rare. Secondly, tigers are not animals that move in groups, but generally individuals come out to move. Moreover, the life habit of the South China tiger is to hide in one place to sleep during the day and come out for activities and predation at night. It is very difficult to see the South China Tiger with your own eyes. When we investigate, we usually go up the mountain in groups of three, and the sound is relatively loud. The South China tiger has a keen sense of smell and hearing, and it will run away when it hears it far away.


    Reporter: When did you see this photo taken by Zhou Zhenglong? What was it like at that time?


    Lucirong: I first saw this group of photos on the afternoon of October 10th. At that time, I was very happy and excited But it was also my expectation that the wild South China tiger was photographed. According to the investigation, the South China Tiger does exist, so I think the photos of the South China Tiger can definitely be photographed, even if Zhou Zhenglong can’t, others can certainly be photographed.


    There may be eight South China tigers.


    Reporter: How can this group of photos be sure to be true?


    Lucirong: This time, Zhou Zhenglong photographed the South China Tiger with a film camera and a digital camera, which was borrowed from his relatives. At that time, the distance between Zhou Zhenglong and the tiger was about 60 meters, and the South China tiger did not move when shooting. There are 31 film photos and 40 digital cameras in this group of photos taken by Zhou Zhenglong.


    After the photos were sent, the leaders of Shaanxi Provincial Forestry Department attached great importance to them. Sun Chengqian, deputy director of the Forestry Department, was also an animal expert. He carefully appraised the photos sent, especially the negatives, and confirmed that they were true.


    In addition, Zhou Zhenglong was once one of the most experienced hunters in the area. He was very familiar with the life habits of the South China Tiger, and it was entirely possible to find the South China Tiger.


    Reporter: You once analyzed that this South China tiger is a young tiger. How did you see that?


    Lu Xirong: This South China tiger is round in shape, with a particularly shiny coat. It is not very big. You can tell it is a young tiger at a glance, but you can’t tell its gender. This South China tiger is about four or five years old, which is equivalent to 14 or 5 years old for people. The age of wild tigers is between 25 and 30.


    Reporter: What’s your judgment on the situation of the local South China Tiger?


    Lu Xirong: We have confirmed that there are indeed wild South China tigers in Zhenping County, Shaanxi Province, and they are a small population with reproductive capacity.


    Reporter: What is the basis?


    Lu Xirong: There should be at least one wild South China tiger breeding unit in this area. A breeding unit refers to four to five South China tigers, or even seven or eight. Without a breeding unit, this South China tiger can’t survive.


    Reward is to promote the awareness of protection.


    Reporter: Why should Zhou Zhenglong be rewarded with 20,000 yuan?


    Lu Xirong: The purpose is to encourage local villagers to protect wild animals. If the local people hunt, their income is less than 1,000 to 2,000 yuan a year. This time, Zhou Zhenglong will be rewarded with 20,000 yuan, which is to advocate a sense of protecting wild animals in the local area.


    Reporter: What is the significance of the rediscovery of the South China Tiger?


    Lucion: It’s very significant. For more than 40 years, there is no strongest record of the wild South China tiger in China. Some international media have published articles saying that the wild South China tiger has become extinct. This discovery proves that this species has not become extinct, which is of great significance for the protection of species. In the past, the State Forestry Administration analyzed that there were 20 ~ 30 wild South China tigers in China. This discovery is a powerful demonstration.


    The reappearance of the wild South China tiger also shows that our country has made great efforts in ecological protection in recent years.


    Reporter: What are your plans for the protection of wild South China tigers?


    Lu Xirong: To build a national wild South China Tiger Reserve, it needs certain procedures, investigation and expert argumentation. Now, we are going to take an emergency temporary protection measure first, that is, to establish a special protection area for wild South China tigers. Now, all hunting activities are stopped in the wild South China tiger discovery area in Shaanxi.


    Wild South China tigers may also be found in Lingnan area.


    (Reporter yangjin) Recently, the reporter learned that the most active area of the South China Tiger was actually Guangdong and its surrounding areas, but in recent decades, the number has decreased and then decreased. At present, a tiger-hunting team composed of more than 10 people, with the support of the Guangdong Provincial Forestry Department, once again went into the mountains to find tigers.


    As early as October 10th, 2006, supported by Guangdong Provincial Forestry Department, more than 10 South China Tiger field expedition teams from Guangdong South China Institute of Endangered Animals officially went deep into Nanling area, the only place in Guangdong where South China tigers may exist, and started the official road of tiger hunting. The tiger-hunting team originally planned to search for tigers in the mountains and virgin forests twice a year, but now the search density has increased, and there are five or six times a year to look for tigers in the mountains.


    It is understood that in the 1950s, there were about 4,000 wild South China tigers in China, but only after more than 10 years, the number dropped to less than 100. From 1990 to 1992, the State Forestry Administration organized a survey of South China tigers and their habitats in Guangdong, Hunan, Jiangxi and Fujian provinces, and the published results were 20-30. In the survey in Guangdong Province from 2000 to 2002, the number was only 5-6. Dr. Hu Huijian, captain of the tiger search team of Guangdong South China Institute of Endangered Animals, said, "The number of wild South China tigers is even less than that of the national treasure giant panda, which has to be worrying."


    Newly discovered south China tiger or new tiger species


    After more than a year’s efforts, did Guangdong Souhu team find the wild South China tiger? Hu Huijian told the reporter truthfully that it has not been found yet, but with the deepening of the investigation, it is very promising to find the South China Tiger in Guangdong.


    "But we still hope to find it." Hu Huijian introduced that there are 280,000 square kilometers of mountainous areas in Guangdong, at least half of which are suitable for the survival of the South China Tiger. Although it has only retreated to Nanling, this area has at least 40,000 square kilometers to support its life. At present, all surveys in Guangdong only cover 1/10 of its area, and there are still many places where trees are too tall and grass can’t get in. What is the situation there is unknown. "Now that we have remote sensing technology and developed transportation, there is hope to expand the investigation area, which is also the hope of finding the South China Tiger."


    For this South China tiger found in Shaanxi, Dr. Hu Huijian made a bolder speculation. He believed that this tiger was located in the special area at the end of Qinling Mountains in terms of distribution range, and it may be a new tiger species, but it needs further confirmation. If this hypothesis is established, its significance may be greater than the discovery of wild South China tigers. Guangzhou Daily News Blue Page reporter He Tao.


Editor: Wang Yuxi

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Colleagues asked for help, but they couldn’t say "no", but they brought trouble to themselves.

Recently, the image of Xiao Mo’s "nice guy" in the hit TV series "Female Psychologist" is impressive, but everyone will give him any overtime work, but he doesn’t know how to refuse. The topic about him has been on the hot search twice recently-"Xiao Mo’s sense of substitution in the workplace is too strong" and "Xiao Mo’s rejection of colleagues for the first time is so cool".

In the workplace, it is inevitable that I will help my colleagues around me to do this and that, but I am much more busy, not only physically tired but also tired. Chen Yun, a 28-year-old Chongqing guy, also wanted to refuse to help some colleagues in the workplace, but he didn’t know how to speak. So, how to say "no" in the workplace, which can not only refuse successfully, but also not offend people?

Colleagues ask for help, but they can’t say "no"

Chen Yun is now the marketing manager of a company in Jiulongpo District. At first, he worked in an office, and his colleagues helped each other. The atmosphere was quite harmonious. At the end of last year, he was transferred to the marketing department of the company.

When I came to the marketing department, my colleagues Xiao Yang and Chen Yun lived in the same community. At ordinary times, Xiao Yang took Chen Yun’s car to work without driving. At first, Chen Yun was very happy. After all, being a colleague in a department and a neighbor, it is appropriate to take care of each other. Besides, sometimes it is also possible to reciprocate. But this summer, Xiao Yang will go to help his wife look after the shop after work. If he doesn’t sleep very well, he doesn’t drive to work very much. He looks for Chen Yun to rub the car at both ends every three days. Although they are colleagues and neighbors, sometimes they have to ride the bus three or four times a week. At this point, Chen Yun’s wife is very dissatisfied, but Chen Yun doesn’t know how to refuse, so she has to come to the net.

Chen Yun said that colleagues like to ask him for help in their usual work, such as adjusting the report format. "Because the department collects report data every month, although I am doing the report, I need the leader to revise and review it before submitting it, but every time my colleagues ask me to urge the leader, I ask the leader carefully every time, afraid of offending the leader."

Chen Yun’s personality is mild, and he thinks it is appropriate for colleagues to help each other properly, but he doesn’t know how to say what he doesn’t want to help, and he is also worried that he will offend people and bring bad negative comments after refusing.

Small coup to say "no"

In the workplace, how to say "no" with high emotional intelligence? Let’s take a look at the coup of some experienced professionals and professionals.

Pre-judgment result method

Ms. Deng (33-year-old secretary):I have written enough things at ordinary times. Before, some colleagues asked me for help in writing the propaganda draft, but I felt that I just said, "Sorry, I’m not available." It would seem very inhuman, and that’s how I refused: "Sorry! I still have several documents in my hand to be completed today and tomorrow, and the time is really not enough. If I help you write in a hurry and the quality of writing is low, I will definitely not achieve the publicity effect you want. "

Netizen "Tree Sister":"I’ll leave the task of opening the door every day to you!" At this time, you can say: "Sister, I have always lost my keys recently, which has caused my house to be locked twice. I dare not take this from the company. I am afraid that all the computers will be removed by thieves and I can’t afford to mortgage me!" The subtext of this sentence is "no", and colleagues will certainly understand it, without hurting each other’s face or damaging the atmosphere among colleagues.

"Rejection+suggestion" method

Workplace blogger "Teacher Xu in the Workplace":Directly say the reason for refusing, show the other person the work in your hand, and say, "I am really busy. I have to hand it in today, and my time and energy are not enough." At the same time, express an apology and give the other party some ways and means.

Jiao Jiao (28-year-old copywriter):Before, a colleague asked me for help to catch up with the plan, but I was too busy to refuse, but I still found many similar cases for her to send to her for reference, and later our relationship was not affected.

Reverse help method

Yao Jun (30-year-old Marketing):Refuse some unreasonable requests from colleagues and ask for help in the opposite direction. One of my former colleagues always asks me to buy breakfast for her, on the grounds that I walk to work and arrive earlier than her every day, and she always walks to work too late. Later, I asked her to have lunch and pack it for me for several days in a row, and then she didn’t look for me much. Others ask you for help, so you also ask him for help. If he can’t help twice, then he is embarrassed to ask you for help again.

Workplace blogger "Zhang Yongjun stresses management";In the past, when I was just working, I lacked experience. There was an "old slick" in the department who always pushed his work to me. At first, I was embarrassed to refuse him. As a result, after helping him, I not only didn’t thank me, but also took credit in front of the leaders. Later, I figured it out, and later I would resolutely refuse him. So, how to reject others correctly?

First, establish social boundaries and bottom lines. Helping others at work is based on altruism and self-interest. If you need to sacrifice your own interests to help others achieve their goals, you must explicitly refuse.

Second, you can use exchange terms and external factors to refuse others. For example, if a colleague asks for help to make a PPT, you can answer, "I can help you do it, but this work will take three hours, and I am in a hurry to write an important copy. Can you help me finish it?" If the other party accepts it, you can also accept its request, if the other party does not accept it, you can also refuse it;

Third, the best way to refuse others is to be gentle and simple.

Do the "repeater" method

Workplace blogger "Lao Xia talks about the workplace": When someone strongly asks you for help, you don’t have to worry too much. Just say, "Sorry, I’m very busy, so I shouldn’t have time to help you." However, some people still don’t give up: "This matter is very simple, and it won’t take you long." At this time, you can continue to say, "But I’m really busy." The other party continues to say, "Oh, you won’t help me with this …", and you continue to say, "I’m really sorry, I’m really busy!"

Comments:

The high EQ in the workplace is mutual.

Zhou Xiaoyan, a professor of psychology at Chongqing Normal University, believes that things that are easy to be kidnapped by colleagues in the workplace are generally attributed to lifting a finger by the other party, which is weakened to being on the way, comfortable and smooth. If you don’t do it, it is defined as not pleasing to the eye and not satisfying. So how to deal with it?

First, the establishment of workplace labels, perhaps your business level is not top-notch, and it is not an indispensable and important role of the unit. Others psychologically position that you can order and rub, so the solution is to establish your own workplace labels, and strength determines your status. Even if you are a weak personality, I believe that if you are a technical expert of the unit, no one dares to order you, which is also the only way to stop being a "good guy" in the workplace.

Second, establish a sense of workplace boundaries, and stress the principle of reciprocity. For example, if I help you, then you should also help me, but if everything orders you, you must have the courage to order each other; Third, things are no more than three. There must be a bottom line in your heart. If a person always asks you for help, he can only refuse decisively and just say "no".

Finally, the high EQ in the workplace is mutual. It’s not that the "nice guy" has to do high EQ to help others, and try to make them happy in various ways, but that the helper should have high EQ and think about how to make people happy to help and help.

Urban Hot News-Xiang Yu reporter Zhang Chunlian

Original title: The "good guy" in the workplace who doesn’t know how to refuse has brought trouble to himself.

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Recently, a number of measures to promote consumption have been intensively introduced to accumulate synergy for consumption warming.

Issue consumer vouchers, hold consumer festivals, and promote the integration of online and offline consumption. Recently, a number of measures to promote consumption have been launched intensively.
Accumulate synergy for consumption warming

Consumption is the main engine of economic growth. In the first quarter of this year, the per capita consumption expenditure of the national residents was 6393 yuan, a real increase of 5.7%; The contribution rate of final consumption expenditure to economic growth is 69.4%, which is the largest among the three major demands. However, the recent epidemic has occurred frequently in China, which has brought shocks to consumption. In March, the total retail sales of consumer goods decreased by 3.5% year-on-year, the first negative growth since August 2020.

What are the new trends of consumers in the face of complex situations? What new measures have government departments taken to promote consumption? What is the consumption expectation?

Consumer mentality has quietly changed.

The epidemic situation not only affects the economic operation, but also changes the consumption mentality and habits.

More consumers are accelerating to embrace online. Wang Yunping, 56, used to visit physical stores. Recently, her concept began to change. "Vegetables, fruits, clothes, shoes and socks, cosmetics … In the past, when I bought these things, I had to go to a physical store and have a try, so that I could have a more intuitive feeling about the goods. Affected by the epidemic in the past two years, I have gradually accepted online shopping. " Wang Yunping said, on the one hand, she is reluctant to go to the crowded shopping malls and supermarkets; On the other hand, the quality, brand and reputation of domestic e-commerce are getting better and better, and it can also be delivered to the door, and it is convenient to return goods.

Dong Lihua, director of the Department of Foreign Trade and Economic Statistics of the National Bureau of Statistics, said that in the first quarter of this year, online consumption played an obvious role. The national online retail sales of physical goods increased by 8.8% year-on-year, the growth rate was 4 percentage points faster than that in the fourth quarter of 2021, accounting for 23.2% of the total retail sales of social consumer goods, which boosted the market sales growth by more than 1.5 percentage points. The goods that residents buy online are also increasingly diversified. In the first quarter, among the online retail sales of physical goods, the retail sales of food and consumer goods closely related to residents’ lives increased by 13.5% and 10.6% respectively year-on-year, and the retail sales of upgraded goods such as cosmetics, gold and silver jewelry and sports and entertainment products also maintained double-digit growth.

Healthy consumption continues to flourish. Hu Chengyu, a young man from Changsha, Hunan, said that he has just entered the workplace and his current consumption expenditure is not large. A few days ago, affected by the epidemic, Hu Chengyu was isolated at home in the rented community for some time and paid more attention to health. After the isolation, he immediately bought a group of gym courses, intending to increase the amount of exercise and further improve his physical fitness. "It’s worthwhile to spend for a healthy body!"

Since last year, consumption in the fields of health and fitness has increased rapidly. On major e-commerce platforms, household sports products such as yoga clothes, yoga mats and abdominal wheels continue to sell well.

The trend of consumer careful calculation and consumption upgrading coexists, which also attracts attention.

Although affected by the epidemic, the trend of consumption upgrading remains unchanged. In the first quarter, gold, silver and jewelry, household appliances and audio-visual equipment, and cultural office supplies of units above designated size increased by 7.6%, 5.9% and 10.6% respectively year-on-year, and the growth rate was 1.9, 0.2 and 4.9 percentage points higher than the retail sales of units above designated size, respectively, and the demand for upgraded consumption continued to be released.

At the same time, consumers pay more attention to multi-party price comparison when shopping. "I have recently kept a’ life diary’ on a regular basis to calculate how much food and daily necessities to buy, which to reserve in advance and which to buy as you go. Especially for vegetables, meat, eggs, oil and other commodities, I will pay more attention to the price to see if it is up or down and which one is cheap. " Xiao Fu, an intern at a hotel in Beijing, said. In order to buy a laptop for her granddaughter who is going to college, Shao Guoqiang, a retired employee, is also frequently consulting through online and offline channels, "find the most cost-effective."

The policy of promoting consumption continues to increase.

How to promote consumption warming? The executive meeting of the State Council held on April 13th put forward many measures such as "promoting new consumption", "expanding consumption in key areas" and "tapping the consumption potential of counties and townships".

Meng Wei, spokesman of the National Development and Reform Commission, said that the impact of the epidemic on domestic demand is phased. In terms of consumption, the key point is to promote the introduction of policy documents to further release consumption potential and promote sustained recovery of consumption, and strive to stabilize current consumption and comprehensively implement policies. "It is necessary to expand consumption in key areas, continue to support the consumption of new energy vehicles, and encourage local governments to carry out green smart home appliances to the countryside and trade in old ones. It is necessary to promote new consumption, promote the deep integration of online and offline consumption, and cultivate and expand new consumption formats. It is necessary to tap the consumption potential of counties and townships, and guide commercial circulation enterprises and e-commerce platforms to extend to rural areas. Guide financial institutions to enrich bulk consumer financial products. " Meng Wei said.

All localities have shown new tricks to promote the release of consumption potential.

In Beijing, the first batch of green energy-saving coupons was issued on April 18th. Consumers who purchase household appliances by receiving green energy-saving coupons can enjoy the highest discount in 900 yuan. The applicable commodities of green energy-saving coupons include tablet computers, air conditioners, refrigerators, washing machines, water heaters, microwave ovens, etc. JD.COM, Suning, Gome and other enterprises also launched "trade-in" and other activities.

In Hubei Province, the consumption promotion activities started in early March will last until December 31st. It is understood that the event focuses on key areas such as retail, catering and life, and adopts various forms such as business travel and cultural integration, online and offline integration, and urban-rural regional linkage. Among them, special activities such as Life Festival, Midnight Food Store Festival, Sleepless Shopping Night, etc. guide night markets, pedestrian streets, supermarkets, etc. to extend their business hours, improve supporting measures, and build night consumption brands.

In Tianjin, 20 large-scale commercial complexes will be opened in 2022, and the first store economy and brand economy will be vigorously developed, and characteristic consumption scenarios will be cultivated. These newly opened large-scale shopping centers and community shopping centers will add 1.48 million square meters of commercial area and more than 2,000 new merchants.

In Guangxi, the three-month "33 Consumer Festival" became the highlight. According to reports, the "33 Consumer Festival" plans to carry out more than 600 promotional activities. Among them, the government, financial institutions, commercial enterprises and other units have subsidized consumers more than 1 billion yuan. Not only that, this year will also be the first time to set up the "ASEAN products gathering in Guangxi" ASEAN section promotion series, so that domestic and foreign consumers can buy good quality and affordable ASEAN products without going out.

Wei Wang, director of the Market Economy Research Institute of the State Council Development Research Center, believes that this round of consumption promotion policies emphasizes synergy and both distance and distance, and the policies and measures not only pay attention to dealing with short-term difficult industries and weak links, but also aim at the future upgrading direction and growth point, which embodies five characteristics: short-term and long-term combination, online and offline combination, focus and shortcomings combination, promotion and guarantee combination and supply and demand combination, which will effectively promote the recovery and development of consumption.

Let the supply and demand docking be more accurate and in-depth

Market participants generally believe that the continuous improvement of the level of precision and refinement of epidemic prevention and control and the gradual implementation of relevant policies will further consolidate the foundation of consumption recovery.

Suppliers of goods and services are taking active actions to ensure that supply and demand are matched, accurate and smooth by all means.

It varies from person to person, and deeply explores the internal needs of consumers for personalization and high quality. "As an important decision-making entrance for young people’s lifestyle platform and consumption, Xiaohongshu platform has gathered a large number of young users who understand life and love to share. From them, we can capture the latest consumer demand and changing trends. " Wang Yajuan, chief marketing officer of Xiaohongshu, said that the changing speed of young consumers chasing the trend often exceeds the speed of business understanding and reaction, so both the supply and demand sides have the demand for accurate docking.

"For example, in the cooperation with a milk brand, we collected a large number of in-depth surveys and questionnaires through user testing, forming nearly 500 experience evaluation notes, providing optimization suggestions for the product from packaging, taste, ingredients and other aspects, and finally helping the brand find improvement directions in product positioning, user experience, packaging design and other aspects, making it more satisfactory to consumers." Wang Yajuan said that the upcoming outdoor coffee season, camping season and other activities will be combined with relevant vertical brands to better meet consumer demand.

Integrate resources and actively create a one-stop and all-round consumption scene. Every year around mid-April, peach blossoms are in full bloom in Pinggu, Beijing. "After reading Pinggu Peach Blossom Beauty, netizens all over the country can remember how sweet our big peach in Pinggu is!" Sun Limei, director of the Cultural and Tourism Bureau of Pinggu District, said that during the 24th International Peach Blossom Festival this year, Pinggu cooperated with Alibaba to launch a 168-hour live cloud broadcast on Youku and Taobao, and at the same time, flying pigs and other platforms also opened the exclusive venue of Pinggu Peach Blossom Festival, which comprehensively displayed the information of Pinggu tourism routes and agricultural special products.

According to reports, Pinggu District is an agricultural region in Beijing, and "Pinggu Peach" and "Beizhai Red Apricot" have been selected as national geographical indication protection products. Integrating all kinds of consumption resources at one time through digital technology can greatly enhance the consumption experience, give full play to the consumption pulling ability of characteristic industries, and finally transform it into economic benefits.

"Overall, the long-term fundamentals of China’s economy have not changed, and the characteristics of great potential and strong resilience in the consumer market have not changed." Gao Feng, a spokesman for the Ministry of Commerce, said that with the gradual control of the epidemic and the effective implementation of various policies and measures to promote consumption, it is expected that consumption will continue to recover in the later period. Relevant departments will promote the introduction of targeted measures to promote consumption, help the sustained recovery of consumption and consolidate the basic role of consumption in economic development. (Reporter Wang Junling)

Reunion dinner, banquet for thousands of people, "holiday meal" … Let’s take a look at these different New Year’s Eve dinners.

The dish in the middle is seafood Babao soup (the pictures in this manuscript are provided by the sharer except the signature)

  Meng Jihua is a big fan of Jinbao. Although he is studying in Canada, he occasionally browses Ningbo News through Jinbao officials.

  Every year during the Spring Festival holiday, I have classes abroad. Two days ago, he cooked home cooking with several overseas students and had a New Year’s Eve dinner in advance. Yesterday, he shared this special "New Year’s Eve" with reporters. Xi ‘an’s classmates made fried buns, Suzhou’s classmates made sweet and sour tenderloin, Chongqing’s classmates made spicy chicken gizzards, and he made a seafood soup …

  During this year’s Spring Festival travel rush, Hyundai Jinbao joined hands with Ningbo Federation of Trade Unions to raise funds for "Going Home and Micro-recording" for employees and readers in the city. Pictures are pouring in, and behind them are warm stories about "Year".

  Sharer: Meng Jihua

  Made a seafood eight-treasure soup

  Amazing all the little friends.

  I am 36 years old. When I was a child, I lived in my grandparents’ home in Fenghua. I can say that I have deep feelings for Ningbo. I came to Canada a year ago to study as a graduate student and started my overseas study.

  Although I have lived abroad for the past two years, I have always kept the official micro-signal of Modern Golden Newspaper in my mobile phone. I brush the news in my spare time and feel that it is not so far from Ningbo. Some time ago, I saw the crowdfunding "New Year’s Eve" by Modern Golden Newspaper, and I wanted to contribute a draft to tell the story in my heart.

  Among Ningbo seafood, my favorite is swimming crab, which likes steaming. In those years when I lived in Ningbo, every autumn when I ate crabs, I made swimming crabs at both ends every three days, and sometimes I made them in a different way. In foreign countries, whenever I see seafood in the supermarket, I can’t help but buy it for processing and making it.

  There is no Spring Festival holiday abroad, so I have to attend classes at school during this time and can’t go home for the New Year. In a foreign country, I miss my relatives twice every holiday. Fortunately, during the Spring Festival, schools and local Chinese communities will have Spring Festival Galas, and everyone will watch the live broadcast of the Spring Festival Gala. When I feel homesick, I will FaceTime with my family. Life is not difficult.

  Because we have evening classes on New Year’s Eve, I had a reunion dinner with five overseas students in advance, which was full of the smell of my hometown. Students in Xi ‘an made fried buns, students in Suzhou made sweet and sour tenderloin, and students in Chongqing made a spicy chicken gizzard. Because I didn’t buy the swimming crab, I made a seafood eight-treasure soup for everyone, which has already surprised everyone.

  These days, as long as we have time, we will get together and regard it as Chinese New Year. I’m a good cook, so I can show my skills in cooking seafood, such as bread crabs, mussels, scallops and so on. Many of my overseas classmates are drooling at the name, and they all want to come to Ningbo to taste the authentic little seafood. Two of them have been to Ningbo before, and they have tasted the glutinous rice balls of the jar ducks and dogs, and they never forget the taste.

  In fact, every time I go back to Ningbo, I am really proud of the rapid changes in this city. I hope my hometown is getting better and better, and China is getting better and better. This is the wish of every overseas student.

It is especially warm for overseas sons to come back to visit relatives.

  Sharer: Tang Dandan

  Accustomed to eating the delicacies outside.

  My favorite is Ningbo Tangyuan.

  "The salmon brought back from abroad is very fresh, so be sure to try it!" Recently, my neighbor mammy gave me a very special Chinese New Year gift, saying that it was brought by my son who had settled abroad to visit relatives.

  The last time my neighbor’s mother’s son went home was three or four years ago. He didn’t see each other for a long time. The elders in the family always missed him and asked, "Is the child coming back?" At this time, the neighbor’s mother can only shake her head regretfully and tell her elders: "Foreign holidays are different. They celebrate Christmas, and their children are busy with their studies and work, so they can’t come back during the Spring Festival."

  Although everyone didn’t say anything, they still had regrets in their hearts. It is good for a big family to be neat on the reunion day.

  This year, the child finally came back with his pregnant wife, and soon a new member will be added to the extended family. The family members who got the news in advance were overjoyed.

  The neighbor’s mother specially went to the small restaurant in town to book the New Year’s Eve dinner, and the menu was full of home-cooked dishes, in order to make the wanderers who had not been home for a long time feel at home.

  Not only that, nephews who work in first-tier cities also come back to visit relatives with their children, and the elderly who live alone on weekdays get together with children of different generations, which is particularly lively. Located in the countryside, the same fireworks, another kind of holiday warmth.

  In particular, I am used to eating delicacies outside, but Ningbo glutinous rice balls are everyone’s favorite. A big bowl is served and every one is eaten. Because of work, Mammy’s son didn’t stay until New Year’s Eve and left early. Mammy stuffed a big bag of dried plums in his luggage, not forgetting the taste of his hometown.

The best taste of the year is the hometown dishes cooked by relatives and friends.

  Sharer: Xie Youran

  Friends and relatives cook a hometown meal together.

  This is the real taste of the year.

  It’s the 26th of the twelfth lunar month, and it’s customary for wanderers to go home. On this day in anxious to return, I finished my day’s work, packed my luggage in a hurry, went to the railway station and set foot on my journey home. 15 hours, 1216 kilometers, this is the distance from my hometown to my work, what does this distance mean? It means that I may be concerned about being late, having little company, being absent at important moments, and having regrets that are hard to fill when I am in where will you go.

  During my eight years working in Ningbo, I missed many important moments that I never participated in, and my family never bothered me too much because they wanted me to work with peace of mind. When I was fighting all night for a repeated revision of an activity plan, what I didn’t know was that the whole family was celebrating my grandmother’s 70th birthday. What I didn’t know when I was in a meeting to discuss the work goal and task assignment for the next quarter was that my mother was lying on the cold operating table, doing an operation that she didn’t think was necessary to worry me about; When I was on my way to the company on duty during the New Year holiday, what I didn’t know was that my grandfather died suddenly in his sleep before the New Year came …

  Walking in our thirties, we have too many insincere and involuntary words. For me now, every time I go home for the New Year, my relatives and friends cook a delicious meal with the flavor of my hometown, and I get a reunion in the smoke. This is the taste of happiness, this is the taste of the New Year, and this is the New Year. After the Spring Festival, the broken firecrackers will see me go far away from my hometown. Love is on the side, not afraid of the road ahead.

Employees at a thousand-person banquet

  Sharer: He Yibo

  Five-star hotel holds a banquet for thousands of people.

  Ordinary employees taste happiness.

  The annual New Year’s Eve dinner can be said to be the most important "reunion dinner" of Shuanglu Battery, which is an old tradition of big families. In the past, we used to hold it in the company canteen, because there were many people in the big family, so we had to hold it in many venues. The leadership of the company has always had a wish that all employees can sit together and get together. In 2017, we held two banquets for thousands of people in Tiangong Manor. In 2018, the company went upstream with double-digit growth in performance, and the management of the company proposed that the harvest results should be shared by all employees.

  This time, the place of our New Year’s Eve dinner was chosen in the international conference center of Nanyuan Hotel, a five-star hotel, with hundreds of tables for three consecutive days. The scene is full of red lanterns and blooming flowers, and there are jubilant scenes everywhere. Seriously, many old employees who have worked in the company for more than 20 years are a little excited.

  Qin Deyun came from Nanchong, Sichuan, and worked in Shuanglu Battery for 22 years, from an ordinary employee to the workshop leader. "I didn’t expect the company to invite us to a five-star hotel for dinner. It’s so happy."

  On the New Year’s Eve, employees can not only eat a big meal with their bellies open, but also enjoy performances by professional actors and singers, and there is also an exciting game lottery. In addition to regular rice and cooking oil, there are Huawei mobile phones and commemorative gold coins with collection value.

  At the scene, the most exciting thing is that the general manager Wang Jianhao announced a heavy news: in 2019, the salary of all employees of Shuanglu Battery was raised. At the scene, applause boiled.

This lunch is the couple’s New Year’s Eve dinner.

  Sharer: Bao Hao

  It is rare for couples to rest at the same time.

  Ordinary lunch becomes "New Year’s Eve"

  In the ground service department of China Eastern Airlines Zhejiang Branch, as long as Xu Qin and Wu Haiyan are mentioned as "husband and wife", everyone always looks envious.

  Husband Xu Qin is a teacher of load balancing, and his wife Wu Haiyan is the team leader of VIP room. As a pair of "post-80s" couples, they have integrated their mutual care and love into the dribs and drabs of life and work. Every Spring Festival, they give up reunion with their families and stick to their front-line posts.

  "The ground service work is to arrive at the post before 5: 40 every day, and it depends on luck when you get off work." Spring Festival travel rush is the busiest time for them. Although they are in the same unit, they have been married for 8 years, and there are almost no friends at home. The children are taken care of by grandparents. In case of rain and snow, the flight is delayed in a large area, and sometimes it takes a whole night.

  This year, the passenger flow in Spring Festival travel rush is getting higher every day. The couple gave up their rest time and joined the volunteer team in party member, Spring Festival travel rush. Yesterday, it was rare for the husband and wife to have a rest at the same time. After finishing the housework in the morning and having lunch in a hurry, they hurried to the airport to help guarantee the flight.

  "Either I go to work or he goes to work. Spring Festival travel rush basically didn’t eat together at home this year. On New Year’s Eve, we have to have a’ reunion dinner’ with our colleagues at the post. This is our husband and wife eating’ New Year’s Eve’ in advance. "

  "One person sticks to Wanjiaan, one family is not round", which may be their best portrayal of work.

On the train home, listen to the voice of "migrant workers"

  Fuzhou Railway Station, where crowds reappeared, was accompanied by the broadcast sound of the station, and more than 1,000 passengers boarded the K1268 train one after another.

  This train from Fuzhou to Chongqing North is one of the most beloved homecoming trains for migrant workers in Fujian, Sichuan and Chongqing. How are the migrant workers’ brothers this year? What are your plans for the coming year? During our stay in Spring Festival travel rush, we boarded K1268 times together to listen to the New Year’s wishes of fellow villagers.

  "This year is not easy."

  "We have boarded the bus", "Everything is safe" and "We will arrive at noon tomorrow" … … With the sound of the whistle, the hard-seat carriage of the K1268 train gradually became lively. Passengers carrying big bags and small bags were looking for a place to stay, while screaming to report their safety to their families at the other end of the phone.

  This is the ninth year that Guo Guanlin came to Fujian. This old man in Guang ‘an, who is nearly sixty years old, worked as a security guard and went to a factory. Now he works in a luggage factory in Fuzhou. For him, the past year has not been easy. Due to the sluggish foreign trade situation, the efficiency of his luggage factory declined. At the end of the year, the couple cut their payroll and only saved more than 30,000 yuan. In previous years, the couple could have a balance of about 80 thousand yuan a year.

  The train sped by, and in the crowded hard-seat carriage, the workmates talked about the stories of the vast expanse of the country. Many people feel that in 2022, under the repeated influence of the epidemic, "it is really not easy."

  In 2022, many construction sites were affected by the epidemic, which also affected the money bags of migrant workers. Zhou Juewu and his wife are a couple on the construction site. In the second half of last year, under the influence of the epidemic, the construction site did not start for three months, and the couple were in a panic in the rental house. "The two sons in the family can have a new house for their marriage, so they have to fight again." Zhou Juewu said.

  The couple didn’t save much money this year, but Zhou Juewu was not discouraged and contacted the foreman early to prepare for next year. "I’m still not sure if I can work on this site after rework. If not, I have to continue to find my next home." Zhou Juewu said.

  Work in the coming year, the distress of unpaid wages, and the worry of layoffs … … In the carriage, everyone talked noisily about the ups and downs of the past year.

  "Although we don’t earn much, but the boss hasn’t laid off employees, we must stick to it and tide over the difficulties together." Guo Guanlin said.

  "This year is very warm."

  In Fujian, there are more than 1 million Sichuan migrant workers. High-rise buildings and brightly lit workshops all have their silent dedication, and they also feel the warmth of home here.

  Tang Xiaohong, from Quxian County, Dazhou, Sichuan, arrived at the railway station early, which was his return home for the Spring Festival after seven years. No sooner had the train left than he couldn’t wait to talk to his family on the phone. "I saw my parents getting older this year, thinking that no matter how much money I earn, I have to go back and spend time with my family." Tang Xiaohong said.

  This trip K1268 accompanied Tang Xiaohong back and forth for many years and witnessed his "working footprint". The difference is that this year, with the help of the local chamber of commerce, he and his wife got free tickets, which saved more than 500 yuan. When they got on the bus, Fuzhou Railway Station also presented them with love and epidemic prevention kits and put on red scarves to keep them warm, which made them feel warm.

  "If you have money and no money, go home for the New Year." Deng Renfeng, the stationmaster of Sichuan Dazhou Migrant Workers Service Station in Fuzhou, said that Fuzhou Railway Station and the Xiamen Office of the Sichuan Provincial People’s Government jointly organized the "Smooth Road to Spring Festival travel rush" and launched a free train for migrant workers to return home, and more than 260 fellow villagers got free tickets.

  Chang Yufeng and Wang Xingqin also got free tickets. As fellow villagers in Quxian County, Sichuan Province, they stayed in a toy factory in Jinjiang, Quanzhou for more than 20 years. Chang Yufeng feels that when she is away from home, the warmest thing is not only the company of her hometown, but also the care of the factory. This year, the efficiency of the factory was not good, but by the end of the year, the boss still gave everyone red envelopes to encourage them, and even stuffed one into his 80-year-old mother’s hand. Chang Yufeng said that the factory that has been with her for more than 20 years has become half a home. Here, foreign employees can slowly take up management positions like locals, which makes her feel that the assembly line is boring but not cold.

  On the train, many people share the same aspiration with Chang Yufeng. When they were young, they packed their bags, followed the train to a foreign land and spent their youth in factories and construction sites. Although the past year was hard, there was always warmth for them to choose to stick to it.

  "Go far away, go home"

  In the crowded K1268 train, at first glance, most of them are middle-aged and elderly people. From a few decades ago, they packed their bags and went to work in the coastal areas, and now their children have gradually grown up. Many migrant workers have begun to face another choice of continuing to drift and returning to their hometowns.

  After working hard for most of their lives, many migrant workers will eventually return to their places of birth. They either buy houses in the urban area of their hometown or build new houses in their rural hometown. Wang Benxuan’s child just graduated from college last year and works in an Internet company in Chengdu, with a stable income. When a person is in Fuzhou, he often imagines the days after retirement.

  "Although migrant workers do not have the concept of retirement, it is not the way to drift outside after a few years when their grandchildren are born." In recent years, the village where Wang Benxuan is located has undergone farmland transformation, returning forests to farming, and the village appearance has been greatly improved. After leaving the land for most of his life, he suddenly found that the pastoral life was still his more yearning destination.

  Compared with their parents, the distance is still their hometown, and the next generation has more choices.

  In this returning team, Huang Xue, a post-95 generation from Dazhou, Sichuan, is one of the few young people. As the second generation of "Fu Piao", she spent her middle school and college time in Fuzhou. Huang Xue said that unlike their parents who walked out of the mountains, the children of this generation of migrant workers who have received higher education are no longer confined to factories, construction sites or agricultural land in their hometown. They have more courage and ability to try.

  After coming to Fuzhou for a long time, Huang Xue has not only become a Sichuan girl who doesn’t eat spicy food very much, but sometimes she will learn the slang of Fuzhou with her fellow villagers, "I am inseparable ‘ Tiger correction ’ " . Today, she has opened two beauty salons in Fuzhou, hoping to use her own strength to let her parents who have worked hard for most of their lives retire early.

  From twilight to night, the distance of more than 2000 kilometers and the hard seat of 26 hours are far away and hometown. K1268 special train for returning home from work, full of "migrant workers" heading for the hometown that I miss day and night.

  (Reporter Yan Xiaoan, Wu Jianfeng, Zhou Yi)

Sun Honglei and his wife were met at dinner, and the big gas field under the black cotton-padded jacket and mask attracted attention.

Recently, Sun Honglei, a famous actor, was met by passers-by while having dinner with his wife Wang Jundi, which aroused widespread concern among netizens. Despite wearing a mask, Sun Honglei still shows his usual big brother aura. He appears in public view in the image of a black cotton-padded jacket, giving people a sense of stability without losing affinity. This warm scene not only makes fans feel cordial, but also makes many people have infinite reverie about the life of this loving couple.

This scene happened outside a famous restaurant, and Sun Honglei and his wife Wang Jundi were not far apart. Photographers captured their precious moments of shopping and dining. In an exposed video, although Sun Honglei was dressed in casual clothes, the aura emitted during walking was particularly conspicuous. His wife, Wang Jundi, who walked with him, wore a white cotton-padded jacket, which was warm and the picture was extremely sweet, as if it were a bright color in winter.

Sun Honglei always keeps a low profile in public, and this meal is no exception. He and his wife didn’t act too ostentatiously, but kept a considerable sense of distance and privacy. During the short journey, many passers-by were attracted by their temperament, and Sun Honglei’s outstanding performance was even more impressive. Many netizens voiced their voices after seeing this, saying that Sun Honglei is not only a powerful actor, but also a low-key and attractive husband.

On social media, many users are full of envy for the couple. A netizen commented: "This kind of relationship between husband and wife is really good. I feel that they have always been very happy!" Another netizen shared his admiration for Sun Honglei: "No matter where you are, Sun Honglei can bring its own aura." This calmness and elegance is not only reflected in Sun Honglei’s acting career, but also deeply permeated in his attitude towards life.

In fact, the love story between Sun Honglei and Wang Jundi is also quite legendary. It is reported that the two have been married for nearly ten years. Although it is not easy to keep love fresh in such an industry, their tacit understanding and understanding have deepened this relationship. During this period, Sun Honglei not only performed well at work, but also played the role of a good husband in family life. Wang Jundi has always been his strong backing, silently supporting his career and providing him with emotional comfort.

In addition to the sweet life, recently, Sun Honglei’s publicity activities are in full swing to participate in a new film. In an interview, he talked about the balance between work and life. In the eyes of the outside world, big-name actors are often radiant, but Sun Honglei said that a happy family life is also a part he attaches great importance to. He stressed that work is not the whole of life, and only the support of his family can make him go further on the road of performing arts. This philosophy of life is the ideal way of life that many young people yearn for.

Of course, in this special period, wearing a mask to go out has become the norm. Sun Honglei and his wife wear masks in public, which also shows that they attach importance to health and safety. Judging from the pictures taken by the outside world, even in the harsh reality, they still strive to maintain the quality of life and happiness. Such a positive attitude once again won the appreciation of netizens and became an additional highlight of this encounter.

On the whole, the dinner encounter between Sun Honglei and Wang Jundi not only showed the actor’s low-key style, but also deepened the public’s love for the couple. From the dribs and drabs of life, we also see what is true happiness and harmony. In this fast-paced era, we might as well learn their attitude of maintaining a balanced life and make life more fulfilling and beautiful. I hope that they will continue to work together in the future and bring more surprises and touches to everyone.

Editor in charge:

Network variety shows are getting cold this spring. Is the "sunset of network synthesis" coming?

  Reading tips

  The variety show that never lacks topic attention makes people feel that this spring is like "the sun is waning." The law of industry development is superimposed on external factors, so that the era of "a phenomenal variety show can be produced with money" is gone forever, and the market is cold and chilly. The insiders believe that this is the inevitable pain of the industry during the transition period, and content innovation and model innovation are the inherent requirements for the healthy development of variety shows.

  In the past, no one would have thought that variety shows that created topics attracted people’s attention because they had no topics.

  Two days ago, this happened. Wang Hailin Fa Weibo, a screenwriter, said that the "fine variety" of the long video platform has been dying. He also disclosed that this year Tencent’s head variety "Half-cooked Lovers" did not get brand sponsorship until it was broadcast.

  These days, Wang Hailin’s Weibo, together with several variety shows broadcast by Loneliness this spring, has triggered discussions in the industry.

  The market is cold

  Why can Weibo in Wang Hailin resonate so widely in the industry? The answer is the coldness of the variety market in the first quarter of this year.

  According to Yunhe data, in the first quarter, only the second season of Hahahaha, the half-baked lover, the detective and the annual comedy contest had an effective broadcast volume of over 100 million, which was 5 fewer than the same period in 2021, and the overall broadcast volume decreased by 33% year-on-year.

  As far as a single program is concerned, Half-cooked Lover has gained more than 1 billion broadcasts on the whole network. As a contrast, in 2020, Sister who braved the wind and waves had more than 5.1 billion broadcasts that year.

  Compared with this data, what makes the industry feel the chill more intuitively is the difficulty of attracting investment and the difficulty of finding "golden owners". As the head love variety of Tencent’s video, Half-cooked Lovers has its own theme and production, and it is the most discussed variety in the first quarter with the longest popularity. However, it is such a variety show that has been in a state of "naked broadcasting" and has not received brand sponsorship. The second season of another billion-dollar variety "Hahahahaha" did not have a title, but only received sporadic sponsorship.

  This is in stark contrast to when the market is booming. 2017 is considered to be a year of "super network synthesis" era, and the number of network synthesis programs with more than 100 million hits began to catch up with TV copyright variety shows. At that time, iQiyi created Hip-hop in China, which quickly became the "toon" of advertisers. By the second quarter, the investment amount exceeded 1 billion yuan. The data shows that from 2017 to 2019, the scale of China’s network variety market has always maintained a growth rate of more than 20%, and more than 90% of the income of the network comprehensive comes from advertising investment.

  Turning point Since 2019, the data released by the third-party advertising data platform Digi Insight shows that from 2019 to 2021, the number of variety shows with implants in the domestic variety market has declined year after year, from 635 to 513. Since the beginning of this year, the number of variety cooperation projects in various industries has decreased across the board.

  "Gone are the days when money was spent on a phenomenal network synthesis." Wang Hailin said.

  Wind direction change

  The market chill felt by professionals is an intuitive feeling that "variety shows are getting worse and worse" for the general audience. "Compared with the scores of more than 8 points in the past, it is not bad to find a variety show with a passing score." Li Ran, who has experienced the crazy era of network integration, said with emotion, "I don’t know if it’s the audience ‘ Well-informed ’ However, the quality of variety content has declined. "

  Compared with the improvement of the audience’s aesthetic needs, the low quality of program production has been discussed for many years. However, factors such as the "wind direction change" of the industry development law, the impact of epidemic situation and policy changes have attracted more and more attention.

  Last year, "National Variety" and "Happy Camp" stopped broadcasting after 24 years. This triggered a discussion on the life cycle of variety shows. Generally, domestic variety shows will be exhausted in four or five years. Even in foreign markets with highly developed entertainment industries, it is difficult to maintain the novelty of variety shows for more than 10 years.

  At the same time, the long-standing tendency of excessive entertainment and commercialization of variety shows has not only been criticized by the audience, but also further strengthened supervision. Last September, the "Clear Action" launched by the State Administration of Radio, Film and Television was a continuation of a series of regulatory measures, demanding that idol-cultivating programs should not be broadcast, resolutely resisting the "rice circle" culture and opposing the flow-only theory. This also made the "draft" variety show of big traffic households disappear this year.

  On the one hand, the variety carrier naturally changes from TV to network. On the other hand, the audience’s age has changed from long to young, and the aesthetic cycle of the screen has changed round after round, and the traditional variety show mode is being brutally eliminated. With the development of the Internet, the "micro-variety" backed by short videos seems to be gradually accepted by more viewers than the "long variety" that takes several hours: on the short video platform, topics related to micro-variety can easily gain tens of billions of hits.

  How to innovate

  How does variety develop healthily? Pessimists believe that "confusion is long-term", while optimists see that domestic variety shows are undergoing various intense and subtle changes, which may cultivate a healthier future.

  The consensus of the industry is that the variety show now tries to meet the diverse and changeable needs of users with the rational allocation of limited resources, and the way to achieve it is innovation.

  In the second half of last year, a survey that accounted for more than 80% of the post-80s and post-90s showed that more than 90% of the respondents expected more quality products in domestic variety shows. As for the characteristics of a fine variety show, 65.5% of the respondents think that it is continuous innovation, high program quality and distinctive features, and 64.2% of the respondents think that it is to stick to the bottom line and promote positive values.

  "Innovation" is not only content innovation, but also model innovation. Based on the concept of Internet community, at present, the community model of variety shows has attracted a lot of attention. In bilibili, where young people gather, variety shows such as Rap New Generation and Dance Millennium are considered as the embodiment of this model. Some people also summarize this model as: through the community to understand users’ aesthetic taste, effectively guide content creation, through the advantages of platform content fermentation, and with the help of stable user habits such as spontaneous communication and second-generation play, promote the spread of works and achieve continuous communication. In Tik Tok, Aauto Quicker and bilibili, the development of this model is worthy of attention.

  Wang Hailin believes: "Creating high-quality content, including high-end demand and layered creation of popular tastes, may be the next direction. How to make entertainment and commercialization play a role under the current management mechanism is also an unavoidable problem in front of the platform."

  Zhao Hao, a variety director, believes that the crisis facing the whole variety industry also means opportunities. "The era of mud and sand and mixed content is slowly passing, and the audience is verifying the sustainable development of good content. Good money will eventually expel bad money, eliminate inferior variety and retain high-quality content. This is an inevitable process." He believes that the dilemma faced by the current network variety show is precisely the pain that the industry must go through during the transition period.

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