分类归档 sangna

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office

In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.

But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.

Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.

I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.

However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.

How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.

Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".

After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.

He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.

In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.

In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.

Push Pu ‘er tea to the mass market through standardization.

Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.

In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.

In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.

Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.

Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.

In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.

In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.

On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.

For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.

On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products

Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.

Reach the mass consumers online.

From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.

Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.

However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.

In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.

After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.

The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.

Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.

This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.

Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」

Interest in e-commerce growth in Tik Tok

In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.

In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.

Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.

In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"

In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.

Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」

After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce

In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.

The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」

Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.

Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.

In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.

Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.

Following the success of the first ITTF mixed team World Cup in Chengdu in 2023, the ITTF announced on December 11th that the men’s singles World Cup and the women’s singles World Cup will also return. These two traditional ITTF events will be held in April, 2024 in China and Macau, the largest indoor gymnasium-Macau Galaxy Variety Hall.

The Galaxy Variety Hall, which can accommodate as many as 16,000 spectators, is the top indoor venue in Asia at present, equipped with the first-class technology and entertainment facilities in Asia, which will bring unprecedented experience to the audience.

The ITTF World Cup is one of the "three major competitions" of table tennis (Olympic Games, World Championships and World Cup), and it is an important part of table tennis players’ personal Grand Slam. In 1980, the first ITTF Men’s Singles World Cup was held in Hongkong, China, and Guo Yuehua of China won the championship. In 1996, the first ITTF Women’s Singles World Cup was also held in Hongkong, and China’s Deng Yaping won the championship. However, in 2020, the ITTF announced the cancellation of the World Cup, which also led to the player’s grand slam achievement missing an important event.

At the press conference on the 11th, Petra Sorin, president of ITTF and member of the International Olympic Committee, said: "The mixed team World Cup in Chengdu in 2023 has achieved remarkable success, which also laid the foundation for the future. On this basis, we are pleased to announce that the men’s singles and women’s singles World Cup held in Macau, China in April 2024 will return, and the mixed team competition will be held in Chengdu next November. I believe that we will once again witness unforgettable events, which will further enrich the legacy of the ITTF World Cup. "

Text | Reporter Lu Hang
Figure | vision china
Editor | Hao Haoyu
Proofread Zhang Jialiang

There are 33 days left in 2023, and in the coming year of 2024, many friends should have the demand of buying a car for the first time, changing it and increasing it. The picture shows that the car has summed up five suggestions for buying a car in 2024 based on the current development trend of the automobile industry and personal judgment.

First, new energy sources are preferred, and pure fuel vehicles are not recommended.

Many people may be reluctant to accept the fact that pure fuel vehicles are declining, but the fact is that fuel vehicles are accelerating to withdraw from the historical stage, at least in China. According to the monthly report of the Association, the market penetration rate of new energy vehicles has reached 38% in October 2023, and in January this year, the market penetration rate of new energy was still 25.7%. Compared with the same period of last year, the penetration rate of new energy market increased by 7.8% in October.

In terms of sales volume, of the 2.03 million new cars sold in October 2023, 770,000 were new energy vehicles, and the remaining 1.26 million were pure fuel vehicles. This comparison really shows that fuel vehicles are still difficult to hide the king’s demeanor, but if we compare the growth rate in the same period, it means that pure fuel vehicles are showing signs of decline-in November, the sales of new energy vehicles increased by 38% year-on-year, while the sales of pure fuel vehicles increased by -2.1%. In January, which was hit hardest by new energy, the sales of pure fuel vehicles increased by an astonishing -44.5% year-on-year.

It is not difficult to see that the pure fuel vehicle is going downhill as a whole, and there is no possibility of any return to life. In 2024, pure fuel vehicles, especially those below 200,000, will disappear faster. The newly listed consumer-grade vehicles are basically plug-in, extended-range or pure electric vehicles, and new pure fuel vehicles will be limited to joint venture brands and a few performance vehicles. For most consumers, accepting new energy sources may become the norm, because there are really not many pure fuel new cars to choose from.

In addition, it is still about wallets. 2024 is the penultimate year of new energy purchase tax exemption, and by 2026, new energy purchase tax will not be completely exempted. So, get on the bus when you get on, don’t hesitate, the later the fuel car changes, the greater the loss. You may not believe me, but the second-hand car association will give you lessons.

Second, program extension and multi-gear plug-in hybrid priority program extension

It is not yet clear who can laugh at the end between the extended program and the plug-in hybrid, but in the coming and foreseeable year of 2024, the extended program is undoubtedly the better solution.

Extended programs are often ridiculed as backward technology, but the answer given by the market is not the case. The sales volume of new energy terminals in October 2023 showed that the sales volume of plug-in hybrid vehicles in October was 159,000, and the sales volume of extended-range vehicles in the same period was 72,200, with a year-on-year increase of 211%. No matter what industry it is, "joining if you can’t beat it" is an eternal road. At first, you only wanted to extend your journey. Now Deep Blue, Wenjie, Zero Run, Lantu and even BYD have all joined the ranks of extending your journey. Only Tucki and Weilai are the independent new energy brands that firmly adhere to the pure circuit line, and the sales of the latter have reached the "not very good" range.

At the same time, the self-owned brands that adhere to the multi-gear plug-in hybrid technology route are also uncomfortable. How many of the 159,000 plug-in new cars are BYD’s single-gear plug-in, I think you have a good idea.

Undoubtedly, in the coming year of 2024, with the continuous decline in the price of raw materials for batteries, there will be more and more extended-range models for large batteries. A very simple question, when the extended pure electric mileage comes to about 350 kilometers, what are the advantages of plug-in hybrid models with 55 kilometers and 120 kilometers of pure electric battery life? Not to mention the multi-speed plug-in hybrid vehicle with complex technology and easy failure.

Third, the conditions allow priority to choose the smart driving version.

Nowadays, the development speed of new cars is really fast, and electrification is accompanied by intelligence. Of course, the intelligence here is not a disappearing gear handle and an increasingly large central control screen, but an increasingly advanced auxiliary driving function. When quite a few people are not used to giving the throttle to the adaptive cruise system, the tram has entered the stage of giving the steering wheel to the auxiliary driving system.

Then the two-day video of Smart World S7 and Ideal Unmanned parking service shows us to some extent the normal state of parking in the basements of first-and second-tier cities after two or three years-the basements of big shopping malls are full of cars with drivers who have no one to find their own parking spaces, and in most cases, they may be better and more courteous than human drivers.

Intelligent driving is not limited to unmanned parking service, but also point-to-point navigation assistance. At present, most car companies’ intelligent driving schemes are still in semi-closed road environment such as expressway/urban expressway, which is only the initial stage of pilot assistance. The higher level is the navigation assistance of complex urban roads, and the foreseeable ultimate goal is the point-to-point navigation assistance. At present, the intelligent driving technology of some car companies has actually reached the point-to-point level of navigation assistance, but the policies, regulations and road environmental conditions have not yet reached the practical level. In the future, with the improvement of regulations and urban infrastructure, point-to-point navigation assistance will no longer be a scene unique to science fiction films.

In the coming year of 2024, most trams with a price of more than 150,000 yuan should provide a smart driving version, which usually uses the suffix of MAX or I, and the price is usually about 20,000 yuan more expensive than the ordinary version. At the same time, there may be a new trend that all new cars have the redundancy of intelligent driving hardware. If you want to open the intelligent driving function in the future, you only need to purchase the service and push the intelligent driving function through OTA.

Therefore, considering the change cycle of 5-6 years, if you buy a tram next year, it is recommended to give priority to the intelligent driving version. If conditions do not permit, try to choose a model with intelligent driving hardware redundancy that can be upgraded through OTA, so that you can upgrade to the intelligent driving version at any time when future conditions permit. The intelligent driving era will not be too far away.

Fourth, independent brand new energy gives priority to big manufacturers and their sub-brands.

Needless to say, in recent years, new energy sources of independent brands have emerged in an endless stream, and many of them are short-lived. The latter are basically "new forces" without endorsement from big manufacturers. Other things aside, just by fighting the price war, the big manufacturers will persist longer than the new forces, and the after-sales and supply chain of the big manufacturers will be more complete, at least there will be no crisis in the car machine.

At the same time, the self-owned brand new energy sub-brands are actually doing very well, and the level of adjustment is inevitable, but at least the hardware is full, and more than 200,000 double wishbone air suspensions are arranged for you. The same price can be given priority.

Fifth, buy early and enjoy the discount for buying late.

This is applicable at any time, because the development of science and technology is a process of continuous innovation and progress, and everyone may be backstab. For example, when you are still immersed in the expectation and joy of waiting for your car to be transported to the delivery center, the APP highlights the push of the smart driving version of the same model.

At this time, you should learn to comfort yourself that "buy early and enjoy the discount when you buy late". In the new energy era, new cars come out faster than mobile phones. No matter when you buy a car, there are always better and more advanced models on the market, and the models that can afford and meet your needs are the most suitable. In short, the best scenery is always in the distance, and it is wonderful to learn to enjoy the present.

The year 2023 is coming to an end, with less than a month left in the blink of an eye. Looking back on this year, using one word to describe the automobile industry is the flying of rolls and rolls. There are endless new products on the new energy track, and the field of fuel vehicles has also started price wars one after another. Car manufacturers have finished rolling up the price of products. For consumers, this year is indeed a year suitable for buying cars.

Today, let’s take a look at the products that surprised you in 2023 and are worth starting with. Here are 10 models, which are very heavy.

Byd seagull

It has been listed for more than 7 months, but it has won the championship for more than 6 months. This is BYD Seagull. From the appearance of BYD Seagull in April to October, it is the champion of this level of car sales every month, and even has a sales volume of more than 40,000, making it a popular candidate for the champion of car sales.

Recently, the 200,000th seagull officially rolled off the assembly line. Up to now, the cumulative sales volume has exceeded 180,000, and the results are not dazzling. This success, in addition to the blessing of BYD brand aura, is also indispensable to the outstanding strength of the model itself. The lower threshold, the better car cost performance, the upper-middle level seating space of the same class and the relatively sporty and fashionable appearance make Seagull very suitable for consumers who pay attention to economic applicability such as commuting.

Deep blue S7

The dark blue S7, known as the "King of Volume" of the 7-character generation, has only been listed for half a year. From the latest sales data, for example, in October, Deep Blue S7 also had data of over 8,000 vehicles, which was considered as a best-selling camp.

The advantage of Deep Blue S7 can roll lies in its price. It is positioned as a medium-sized SUV, and its price is less than 150,000. Its cost performance is outstanding, and its face value, space and configuration are online. The first car owner also enjoys the lifetime warranty policy of the battery pack. Under the premise of low car purchase threshold and low car use threshold, the maintenance cost is also invisibly lowered, which is just right for the modern young people’s psychology of "saving the flowers". The product strength is icing on the cake, and the price advantage is the last word.

Wen Jie M7

It is said that a M7 that is far ahead has revitalized the world, making the products with low sales suddenly come back to life. Less than 50 days after listing, the sales volume of Dading exceeded 80,000, which is dazzling in the whole high-end new energy field, and it really makes the ideal feel the pressure.

There is no doubt about Huawei’s brand power, and HarmonyOS’s intelligent ecosystem is also a bright spot. However, the success of the M7 is also inseparable from the model itself. For example, the improvement of the overall mechanical quality and configuration level is obvious for the enhancement of handling and comfort. Moreover, the price adjustment and positioning are more reasonable, and the opponent is reduced from L8 to L7. Relying on the price advantage, the brand influence and its own strength, it is not all the credit of being far ahead.

Feifan F7

In terms of sales volume, Feifan F7 did not achieve the expected popularity. However, judging from the model itself, Feifan F7 can still rank among the annual models.

At the beginning of the year, when Feifan F7 appeared to announce the selling price, there was also a real wave of enthusiasm. Some people feel sincere because of the low price threshold of the model, some people complain because of the unreasonable scheme of renting batteries and buying out batteries in Feifan F7 battery exchange mode, and some people are surprised because of the NVH of this car …

Nowadays, according to the data that the monthly sales volume is just over 2,000 vehicles, the purchasing power of heat conversion is limited. Moreover, SAIC, which is backed by Feifan, is not only betting on Feifan, but also the D7 model of Zhiji and Roewe itself. Although the overall price-performance ratio of Feifan F7 is excellent, now the 200,000+market segment is completely established as an explosion, and there are still some characteristics with higher recognition. Therefore, Feifan F7 will inevitably be listed less than one year. Under the impact of new products, the terminal will give a drop of about 20,000, and the price-performance ratio of the whole vehicle will be improved by price advantage.

Zhiji LS6

At the beginning of the year, Zhiji LS7 just made its debut. Near the end of the year, the sister model Zhiji LS6 made a strong attack.

Obviously, in order to start the brand of Zhiji, SAIC has also made great efforts, and the price has dropped again and again. From Zhiji L7 to Zhiji LS7 to Zhiji LS6, the terminal has given a limited-time discount of 15,000, and the threshold has been lowered to the early 210,000. Compared with Zhiji LS7, the performance-price ratio has been significantly improved. After all, in terms of size, Zhiji LS6 is only a little smaller, but it is a whole level lower in price.

Moreover, Zhiji LS6 quasi-900V dual silicon carbide platform not only ensures zero acceleration within 3.5S, but also pays more attention to the intelligent car experience of vehicles. For example, the elevated NOA capability comes standard with NVIDIA Orin-X chip and lidar to ensure convenient, comfortable and intelligent travel.

Zhijie S7

What sparks can Chery and Huawei collide? Just look at the intellectual S7.

At the end of November, Zhijie S7 officially debuted, with a price of 249,800 yuan. It is aimed at medium and large-sized cars, 800V silicon carbide high-voltage platform is standard, and Huawei empowers Turing intelligent chassis and other new technologies. It only takes 3.3S to accelerate 100 kilometers, and CLTC’s comprehensive cruising range can reach 855km, and it can last 215km in five minutes.

Judging from the current data, the reservation has exceeded 20,000 units. It is good news for Chery’s road to electrification transformation. The design of the front face of Zhijie S7, especially the headlights, is very Huawei’s style. From the perspective of positioning, the price of this car is actually not dominant in the auto market of 200,000+,and the so-called outstanding selling points are not clear. The so-called intelligent cockpit, intelligent driving and fast charging are basically standard in this market segment. The product characteristics of Zhijie S7 are not clear. Perhaps Huawei’s brand power and Chery’s influence can play a certain role, but if you want to win the first place, and

Haobo HT

In contrast, the niche attribute of Haobo HT is relatively clear.

Throughout the field of new energy, the explosion mode is nothing more than niche configuration and mass production positioning. In this mode, it is often the easiest to give birth to explosions, such as ideals and Tesla. Nowadays, Haobo HT has also grasped the key point, relying on popular positioning and niche configuration, and wants to stand out in the 200,000+camp.

Standard European wing door, with Dolby panoramic sound, has a memory point in terms of car experience and visual effects. Combined with the price of 213,900, the threshold is not high, and the performance in relatively balanced products can still occupy a place in the middle and large pure electric SUV camp. Judging from the current data, there are orders for more than 20,000 vehicles in less than one month of pre-sale, which is a great success for this new brand with a total of three models listed soon.

Lan tu Zhu guang

The 200,000+market has never lacked good cars. Under the shackles of classic benchmarks such as BYD Han and Tesla Model 3, if you want to gain a firm foothold quickly, you must rely on outstanding characteristics to attract potential and fixed audiences, that is to say, the labeling should be clear, and it should arouse the resonance and recognition of the audience, so that it can be truly transformed into purchasing power.

The pursuit of light like Lantu has set its sights on groups with business car needs. From the price point of view, the threshold of chasing light from 266,900 is not low in the same class, but it comes standard with electric four-wheel drive, with a million-level magic carpet chassis, air suspension and CDC blessing, which can be adjusted in advance to reduce the bumpy feeling. The rear row also has administrative push-off, the four-seat mode comes standard with massage ventilation and heating functions, and the intelligent auxiliary driving system of L2.9 level, and the driving quality is even better.

Byd song l

The price has not been officially announced, but it is not surprising that BYD Song L will also be an explosive product.

The positioning should be between Song PLUS and Tang Dynasty, which is considered as a B-class SUV product. Its shape is also different from that of Song PLUS and Tang Dynasty, and it is more sporty and fashionable, and its personality is towering. Hunting coupe SUV positioning, strong cross-border style, and more aggressive modeling, strong sports atmosphere, distinctive features, more like young audiences. Many people call it "the most beautiful BYD" in the SUV field.

The highlight of BYD Song L lies not only in the car itself, but also in the blessing of brand influence. With the endorsement of BYD, Song L has more outstanding advantages in terms of technology, word-of-mouth and stability and reliability. Thanks to BYD’s highly vertically integrated industry consolidation ability, Song L also has room for price reduction. No matter how the market changes, compared with the new power products, Song L has stronger pressure resistance.

Ideality MEGA

While the most beautiful BYD is on the scene, the ugliest ideal is about to go online.

This product with a strong sense of technology and futurity, which looks like a concept car, will be a formal production car. It is the ideal MEGA, and according to the official data, the number of orders has exceeded 10,000, and there are many people who spit it out, but obviously there are as many people who recognize it.

The price will be around 500,000-600,000. The new car will be unveiled in December and delivered in January of the following year. Although the appearance has changed to the ideal calm and atmospheric style, the interior still retains a lot of the same design, and the big screen is still very eye-catching. The unique design also brings excellent performance of wind resistance coefficient, which is only 0.215Cd. Although it is a 7-seat layout, the space utilization is reasonable, and various modes can be switched. Two rows of independent seats also ensure comfort. The 800V platform is built, and the acceleration of 100 kilometers is only 5.5S, and the travel quality and control are guaranteed.