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From the appearance, the new car adopts brand-new design elements. The headlight group has been changed into a single light source, equipped with a penetrating light strip, and at the same time, there is a luminous Volkswagen LOGO on the lower side. The front enclosure has been redesigned to be more dynamic, and the left front fender is equipped with a charging interface, suggesting that the car may be a plug-in hybrid version.
In addition, in terms of color, the new car has added four new color options: crystal ice blue, anemone blue, oyster silver and black ebony, and provided five wheels with different sizes ranging from 16 inches to 19 inches to choose from. Some models can also be equipped with a two-color body with a black roof.
For the interior, the new car is equipped with a brand-new MIB4 intelligent entertainment system. The control panel of the low version is 10.4 inches, and the high version is 12.9 inches; The air conditioning control system has also been completely redesigned, using the touch slider to replace the traditional physical buttons.
In terms of power system, the new Golf will provide a 1.5T turbocharged gasoline engine, a 1.5eTSI twin-vortex turbocharged diesel engine, a 2.0T turbocharged gasoline engine and a 1.5T plug-in hybrid version. According to different vehicle configurations, the new car is matched with different types of transmissions such as 6-speed manual transmission and 7-speed powershift.
The battery capacity of the plug-in hybrid version has been increased from 10.6kWh to 19.7kWh, making its pure electric cruising range reach 100 kilometers. In addition, the car supports AC charging (maximum power is 11 kW) and DC fast charging (maximum power is 50 kW).
Cctv newsAccording to the Ministry of Housing and Urban-Rural Development, in 2022, 11 departments, including the National Development and Reform Commission, the Ministry of Natural Resources, the Ministry of Ecology and Environment, the Ministry of Housing and Urban-Rural Development, the Ministry of Water Resources, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the General Administration of Market Supervision, the General Administration of Sports, the former China Banking and Insurance Regulatory Commission and National Forestry and Grassland Administration, jointly deployed and carried out the "looking back" work of cleaning and renovating golf courses, guiding all localities to strictly implement the "two responsibility", carrying out solid on-site inspections, and severely investigating and In the "looking back" of cleaning up and renovating in 2022, two serious problem courses were found, including Datong Tulin Eco-tourism and Sightseeing Park in Shanxi and Jinwan Hotel Golf Course in Honghu, Hubei. At present, the relevant local governments have resolutely banned the above-mentioned stadiums and seriously investigated the responsibilities of relevant units and personnel.

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office
In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.
But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.
Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.
I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.
However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.
How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.
Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".
After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.
He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.
In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.
In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.
Push Pu ‘er tea to the mass market through standardization.
Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.
In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.
In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.
Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.
Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.
In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.
In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.
On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.
For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.
On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products
Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.
Reach the mass consumers online.
From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.
Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.
However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.
In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.
After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.
The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.
Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.
This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.
Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」
Interest in e-commerce growth in Tik Tok
In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.
In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.
Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.
In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"
In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.
Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」
After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce
In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.
The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」
Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.
Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.
In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.
Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.


Xinhua News Agency, Guangzhou, June 21st (Reporter Chen Ji Zhan Yan) Since he went to Beijing to work in Internet advertising in 2000, Zhang Longhua, a Hong Kong native, has experienced several entrepreneurial stories spanning Beijing, Hong Kong and Shenzhen.
His latest entrepreneurial project is the mobile Internet video teaching platform "Xiumiao". This platform was released in Hong Kong at the end of 2015 and landed in the mainland at the beginning of the following year. Zhang Longhua set up the company in Hong Kong Science Park and the mainland branch in Shenzhen Qianhai Youth DreamWorks, and went back and forth to the two places once a week as usual.
Xiu Miaoduo invited a Hong Kong tutor to teach the course, covering life skills such as speech skills, social etiquette, love and marriage. "Not only the first-tier cities in the mainland have demand for these courses, but many second-and third-tier cities have wine tasting classes, etiquette classes, etc., and there are many people attending classes." Zhang Longhua said, "Because people are striving for progress, and they are constantly pursuing the enrichment of social skills and the improvement of their self-cultivation."
At the end of 2014, Qianhai Administration, Shenzhen Youth Federation and Hong Kong Youth Federation initiated the establishment of Qianhai Shenzhen-Hong Kong Youth DreamWorks, and so far 77 Hong Kong entrepreneurial teams including Xiumiao have been hatched. Qianhai also provided 666 internship positions for young people in Hong Kong, received 8,000 students from Hong Kong colleges and universities for study and exchange, and attracted more than 100 Hong Kong youth entrepreneurial teams to participate in the first Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneurship Competition.
Going north to start a business is behind the enthusiastic struggle of young people in Hong Kong and the help of government departments. It is understood that in the past three academic years, more than 170,000 Hong Kong students participated in the mainland exchange program. In April 2014, the Hong Kong SAR Government launched the Youth Internship and Exchange Funding Scheme in the Mainland, which further promoted Hong Kong young people’s understanding of the job market and development opportunities in the Mainland.
Close to the water tower, Qianhai has opened a channel for the flow of talents between Shenzhen and Hong Kong. In addition to promoting more than 10 kinds of Hong Kong professionals such as certified tax agents, certified accountants and housing managers to practice directly in Qianhai, it also levies personal income tax on overseas talents including high-end talents from Hong Kong at a rate of only 15%.
After starting a business, Zhang Longhua is still infatuated with the strong historical and humanistic atmosphere in the north, which is also one of the reasons why the vast mainland attracts him. "I like history very much. At that time, regardless of spring, summer, autumn and winter, I would go to the Great Wall every month and visit Shichahai every week or two." He said.
Multi-culture, international vision and open concept … … A "Pearl of the Orient", which blends East and West, has also attracted many young people from the mainland to show their great ambitions during the 20 years since returning to the motherland.
Unlike Zhang Longhua, Zhao Xiaoshuang, a mainland exchange student at the Hong Kong University of Science and Technology, prefers to go into nature and "see the sea through the mountains". "Hong Kong’s natural environment is well protected. It’s not very troublesome to go to an island by boat. The scenery is beautiful and natural. This is a particularly good place in Hong Kong. " She said.
The year after Hong Kong’s return, Hong Kong universities began to recruit mainland students by entrusting 10 mainland universities. In 2003, the Ministry of Education officially agreed that Hong Kong universities should recruit self-funded undergraduates in six provinces and cities including Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu and Fujian. Over the past decade or so, the scope of enrollment has gradually expanded.
In 2009, after graduating from Beijing Foreign Studies University, Zhao Xiaoshuang was admitted to the Department of Social Work of the Chinese University of Hong Kong, worked in Hong Kong for more than four years, returned from studying abroad for one year, and worked as an exchange student at the Hong Kong University of Science and Technology. Zhao Xiaoshuang, who originally went south, claimed to be "led by curiosity". She said that there are many advanced things in social work and charity in Hong Kong, and I want to learn about them myself.
Mr. Wang, from Zhengzhou, Henan Province, chose the multimedia major of the School of Design of Hong Kong Polytechnic University to further study and improve himself after graduating from a creative cartoon in Hong Kong.
After living in Hong Kong for more than five years, Mr. Wang has been able to skillfully hear Cantonese and got married here. In cafes in Hong Kong, he has taught Mandarin one-on-one with Hong Kong friends for countless times. "More and more Hong Kong people have this will because their business is related to the mainland and they have to speak Mandarin." Mr. Wang said.
In 2011, as a financial consultant, Chen Zhihao, a Hong Kong resident, was still fluent in Mandarin when he came to meet his first mainland client in Longgang, Shenzhen. This mainland customer is a primary school teacher with a monthly income of 5,000 yuan. Although the business was not concluded, she became good friends with Chen Zhihao.
During the past six years, Chen Zhihao’s clients were mainly mainland youths, who were distributed in Shenzhen, Guangzhou and other places. His life was like a pendulum, and he frequently traveled between Hong Kong and Shenzhen. He met his girlfriend in Shenzhen, a Guiyang girl who graduated from Hong Kong University.
"The biggest feeling of working and living in the mainland is that people have a positive attitude towards work and life and work hard. I learned a lot from my girlfriend. " Chen Zhihao said.
The Chief Secretary for Administration of the Hong Kong SAR Government, Mr Matthew Cheung Kin-chung, said that apart from politics and economy, the mainland and Hong Kong are also closely related to social and livelihood issues. Cultural exchanges between the two places are becoming more and more frequent. At present, there are more than 520,000 Hong Kong people living, working and studying in Guangdong Province for a long time.
Many customers at work have become friends in Chen Zhihao’s life. "Basically, they eat together, watch movies together and chat together. I often recommend them to watch some good movies in Hong Kong." Chen Zhihao said, "I am doing myself well, in fact, I am promoting Hong Kong well."

Following the success of the first ITTF mixed team World Cup in Chengdu in 2023, the ITTF announced on December 11th that the men’s singles World Cup and the women’s singles World Cup will also return. These two traditional ITTF events will be held in April, 2024 in China and Macau, the largest indoor gymnasium-Macau Galaxy Variety Hall.
The Galaxy Variety Hall, which can accommodate as many as 16,000 spectators, is the top indoor venue in Asia at present, equipped with the first-class technology and entertainment facilities in Asia, which will bring unprecedented experience to the audience.
The ITTF World Cup is one of the "three major competitions" of table tennis (Olympic Games, World Championships and World Cup), and it is an important part of table tennis players’ personal Grand Slam. In 1980, the first ITTF Men’s Singles World Cup was held in Hongkong, China, and Guo Yuehua of China won the championship. In 1996, the first ITTF Women’s Singles World Cup was also held in Hongkong, and China’s Deng Yaping won the championship. However, in 2020, the ITTF announced the cancellation of the World Cup, which also led to the player’s grand slam achievement missing an important event.
At the press conference on the 11th, Petra Sorin, president of ITTF and member of the International Olympic Committee, said: "The mixed team World Cup in Chengdu in 2023 has achieved remarkable success, which also laid the foundation for the future. On this basis, we are pleased to announce that the men’s singles and women’s singles World Cup held in Macau, China in April 2024 will return, and the mixed team competition will be held in Chengdu next November. I believe that we will once again witness unforgettable events, which will further enrich the legacy of the ITTF World Cup. "
Text | Reporter Lu Hang
Figure | vision china
Editor | Hao Haoyu
Proofread Zhang Jialiang
There are 33 days left in 2023, and in the coming year of 2024, many friends should have the demand of buying a car for the first time, changing it and increasing it. The picture shows that the car has summed up five suggestions for buying a car in 2024 based on the current development trend of the automobile industry and personal judgment.
First, new energy sources are preferred, and pure fuel vehicles are not recommended.
Many people may be reluctant to accept the fact that pure fuel vehicles are declining, but the fact is that fuel vehicles are accelerating to withdraw from the historical stage, at least in China. According to the monthly report of the Association, the market penetration rate of new energy vehicles has reached 38% in October 2023, and in January this year, the market penetration rate of new energy was still 25.7%. Compared with the same period of last year, the penetration rate of new energy market increased by 7.8% in October.
In terms of sales volume, of the 2.03 million new cars sold in October 2023, 770,000 were new energy vehicles, and the remaining 1.26 million were pure fuel vehicles. This comparison really shows that fuel vehicles are still difficult to hide the king’s demeanor, but if we compare the growth rate in the same period, it means that pure fuel vehicles are showing signs of decline-in November, the sales of new energy vehicles increased by 38% year-on-year, while the sales of pure fuel vehicles increased by -2.1%. In January, which was hit hardest by new energy, the sales of pure fuel vehicles increased by an astonishing -44.5% year-on-year.
It is not difficult to see that the pure fuel vehicle is going downhill as a whole, and there is no possibility of any return to life. In 2024, pure fuel vehicles, especially those below 200,000, will disappear faster. The newly listed consumer-grade vehicles are basically plug-in, extended-range or pure electric vehicles, and new pure fuel vehicles will be limited to joint venture brands and a few performance vehicles. For most consumers, accepting new energy sources may become the norm, because there are really not many pure fuel new cars to choose from.
In addition, it is still about wallets. 2024 is the penultimate year of new energy purchase tax exemption, and by 2026, new energy purchase tax will not be completely exempted. So, get on the bus when you get on, don’t hesitate, the later the fuel car changes, the greater the loss. You may not believe me, but the second-hand car association will give you lessons.
Second, program extension and multi-gear plug-in hybrid priority program extension
It is not yet clear who can laugh at the end between the extended program and the plug-in hybrid, but in the coming and foreseeable year of 2024, the extended program is undoubtedly the better solution.
Extended programs are often ridiculed as backward technology, but the answer given by the market is not the case. The sales volume of new energy terminals in October 2023 showed that the sales volume of plug-in hybrid vehicles in October was 159,000, and the sales volume of extended-range vehicles in the same period was 72,200, with a year-on-year increase of 211%. No matter what industry it is, "joining if you can’t beat it" is an eternal road. At first, you only wanted to extend your journey. Now Deep Blue, Wenjie, Zero Run, Lantu and even BYD have all joined the ranks of extending your journey. Only Tucki and Weilai are the independent new energy brands that firmly adhere to the pure circuit line, and the sales of the latter have reached the "not very good" range.
At the same time, the self-owned brands that adhere to the multi-gear plug-in hybrid technology route are also uncomfortable. How many of the 159,000 plug-in new cars are BYD’s single-gear plug-in, I think you have a good idea.
Undoubtedly, in the coming year of 2024, with the continuous decline in the price of raw materials for batteries, there will be more and more extended-range models for large batteries. A very simple question, when the extended pure electric mileage comes to about 350 kilometers, what are the advantages of plug-in hybrid models with 55 kilometers and 120 kilometers of pure electric battery life? Not to mention the multi-speed plug-in hybrid vehicle with complex technology and easy failure.
Third, the conditions allow priority to choose the smart driving version.
Nowadays, the development speed of new cars is really fast, and electrification is accompanied by intelligence. Of course, the intelligence here is not a disappearing gear handle and an increasingly large central control screen, but an increasingly advanced auxiliary driving function. When quite a few people are not used to giving the throttle to the adaptive cruise system, the tram has entered the stage of giving the steering wheel to the auxiliary driving system.
Then the two-day video of Smart World S7 and Ideal Unmanned parking service shows us to some extent the normal state of parking in the basements of first-and second-tier cities after two or three years-the basements of big shopping malls are full of cars with drivers who have no one to find their own parking spaces, and in most cases, they may be better and more courteous than human drivers.
Intelligent driving is not limited to unmanned parking service, but also point-to-point navigation assistance. At present, most car companies’ intelligent driving schemes are still in semi-closed road environment such as expressway/urban expressway, which is only the initial stage of pilot assistance. The higher level is the navigation assistance of complex urban roads, and the foreseeable ultimate goal is the point-to-point navigation assistance. At present, the intelligent driving technology of some car companies has actually reached the point-to-point level of navigation assistance, but the policies, regulations and road environmental conditions have not yet reached the practical level. In the future, with the improvement of regulations and urban infrastructure, point-to-point navigation assistance will no longer be a scene unique to science fiction films.
In the coming year of 2024, most trams with a price of more than 150,000 yuan should provide a smart driving version, which usually uses the suffix of MAX or I, and the price is usually about 20,000 yuan more expensive than the ordinary version. At the same time, there may be a new trend that all new cars have the redundancy of intelligent driving hardware. If you want to open the intelligent driving function in the future, you only need to purchase the service and push the intelligent driving function through OTA.
Therefore, considering the change cycle of 5-6 years, if you buy a tram next year, it is recommended to give priority to the intelligent driving version. If conditions do not permit, try to choose a model with intelligent driving hardware redundancy that can be upgraded through OTA, so that you can upgrade to the intelligent driving version at any time when future conditions permit. The intelligent driving era will not be too far away.
Fourth, independent brand new energy gives priority to big manufacturers and their sub-brands.
Needless to say, in recent years, new energy sources of independent brands have emerged in an endless stream, and many of them are short-lived. The latter are basically "new forces" without endorsement from big manufacturers. Other things aside, just by fighting the price war, the big manufacturers will persist longer than the new forces, and the after-sales and supply chain of the big manufacturers will be more complete, at least there will be no crisis in the car machine.
At the same time, the self-owned brand new energy sub-brands are actually doing very well, and the level of adjustment is inevitable, but at least the hardware is full, and more than 200,000 double wishbone air suspensions are arranged for you. The same price can be given priority.
Fifth, buy early and enjoy the discount for buying late.
This is applicable at any time, because the development of science and technology is a process of continuous innovation and progress, and everyone may be backstab. For example, when you are still immersed in the expectation and joy of waiting for your car to be transported to the delivery center, the APP highlights the push of the smart driving version of the same model.
At this time, you should learn to comfort yourself that "buy early and enjoy the discount when you buy late". In the new energy era, new cars come out faster than mobile phones. No matter when you buy a car, there are always better and more advanced models on the market, and the models that can afford and meet your needs are the most suitable. In short, the best scenery is always in the distance, and it is wonderful to learn to enjoy the present.