On December 14th, the signing ceremony of strategic cooperation agreement between Xiaomi Communication Technology Co., Ltd. and Chunmi Technology (Shanghai) Co., Ltd. was successfully completed at the headquarters of Beijing Xiaomi Science and Technology Park. Chen Bo, general manager of Xiaomi Eco-chain, Yang Haodong, general manager of Xiaomi Eco-chain Division, Meng Pengfei, vice president of Xiaomi Eco-chain Division, Yang Hua, founder of Pure Rice Technology, and Guan Jianxi, general manager of Pure Rice Technology Mijia Division, attended the signing ceremony, expressing full confidence and expectation for this deepening cooperation.
This strategic cooperation mainly focuses on the categories of rice cookers and water purifiers, and in line with the concept of "creating a win-win situation under deep mutual trust", it has laid a solid foundation for the future in-depth cooperation between the two sides.
It started with rice cookers, but it never stopped there.
In 2014, Chunmi Technology was formally established. As one of the early Xiaomi eco-chain enterprises, a high-tech enterprise relying on the research and development strength of intelligent loT software and hardware products has always focused on the field of smart kitchens, and has successively developed a number of smart kitchen appliances, and has continuously empowered Xiaomi in product design and development, manufacturing, supply chain management, etc., setting a model for the follow-up cooperation mode of its eco-chain enterprises.
In 2016, Mijia’s first pressure IH rice cooker was officially released. On the day of its first sale, it was all sold out within 47 seconds, breaking the first records in many industries. Before the launch of the product, Chunmi Technology devoted itself to the research and development of rice cookers for two years, and made a whole year’s pressure and liner process test before the product was released, which lasted for 18 months and 30,000 times, aiming at creating a pressure cooking scheme suitable for China rice. At the same time, the company took the lead in putting forward the concepts of rice cooker networking and temperature curve data, and there are more than 3,000 temperature curve data for users to accurately match rice and realize intelligent cooking. As of November of 2003, the cumulative shipment of Mijia rice cooker series exceeded 18 million units, and at the same time, a variety of rice cookers were sold in the sea and went global.
Explore the future smart kitchen with the ultimate experience
Not only that, pure rice technology has never stopped exploring the future smart kitchen. As one of the early Xiaomi eco-chain enterprises, Chunmi Technology has always followed the people-oriented principle for the continuous innovation of household water purifiers, and has been committed to continuously creating a series of explosive water purification products that innovate users’ drinking water experience from the actual water demand and experience of household users.
In 2021, Chunmi Technology launched the first instant water purifier Q600 of Xiaomi, which creatively combined the "leading instant water purifier" with the "RO water purifier". In the year of listing, the market response was fierce, and it won both the sales volume and sales volume of Tmall and JD.COM, and the technical transformation of the hot water purifier industry was achieved by drainage. Based on the research and development of the instant heating system, in 2023, Chunmi Technology once again launched the annual flagship hot water purifier Q1000, and developed the "charging and heat storage system" to achieve a 150% increase in the hot water flow rate. In the "Double Eleven" promotion in 2023, Chunmi Technology won the double champion in the best-selling list of under-kitchen heating water purifiers in JD.COM.
In addition to cultivating the track of the water purifier under the kitchen, the desktop water purifier continues to occupy the consumer mind of users because of its smarter and more convenient category attributes. Pure rice technology has created a series of pure drinking machine products for Mijia, from basic filtration, instant heating, to "integration of cold and heat" and "cool white and real boiling", and the innovation of products has never stopped. According to the data of Aowei Cloud, as of April 2023, the sales volume of Xiaomi Taiwan’s net category on the list accounted for TOP1*. The comprehensive cumulative sales volume of Mijia desktop drinking machine series has reached 330,000 sets *.
* Sales ranking data source from January to April, 2023; Cumulative sales data source Xiaomi data system-omni-channel sales accumulation of desktop net drinking series.
Over the years, Chunmi Technology has insisted on original design to drive product innovation, and has accumulated 2450+ patents. Through long-term product and brand precipitation, it is committed to creating a new ecology of Internet kitchens and leading the innovation trend in the field of small household appliances.
In addition, Pure Rice Technology has a star founding team combining "Home Appliances +3C+ Internet", which has strong competitive advantages in technology, supply chain, quality control and channels. Yang Hua, founder of Pure Rice Technology, said:"Pure Rice Technology will provide users with intelligent and convenient kitchen appliances and solutions in the whole link, setting an industry benchmark."
In the future, Pure Rice Technology will also pay more attention to product research and development, omni-channel expansion and other aspects, deeply cultivate small kitchen appliances, and continuously introduce more intelligent kitchen appliances with temperature curve characteristics to create a new ecology of Internet kitchens.
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