上海后花园2021 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

The General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Notice on Doing a Good Job during the Spring Festival on New Year’s Day in 2024.

　　Recently, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Notice on Doing a Good Job during the Spring Festival of New Year’s Day in 2024. The full text is as follows:

　　The year 2024 marks the 75th anniversary of the founding of People’s Republic of China (PRC). All localities and departments should adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, fully implement the spirit of the 20th National Congress of the Communist Party of China and the Second Plenary Session of the 20th Central Committee, make overall plans for all the work during the Spring Festival on New Year’s Day, and ensure that the people spend happy and peaceful holidays. With the consent of the CPC Central Committee and the State Council, relevant matters are hereby notified as follows.

　　One,Care for the people in difficulty and do a good job in rescue and assistance. Leading cadres at all levels should effectively translate the effect of studying and implementing the theme education of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era into vivid practice to ensure the improvement of people’s livelihood, go deep into hard areas, grass-roots front lines, especially recent rain, snow, earthquake and other disaster-stricken areas, strive to solve the production and life problems of urban and rural poor people, and send the care and warmth of the party and the government to the hearts of the poor people. Full implementation of various social assistance policies, timely and full payment of all kinds of relief funds, conditional places can be paid in advance during the "two festivals" relief funds. Increase the intensity of temporary assistance to solve the sudden and urgent basic living difficulties encountered by urban and rural people in a timely manner. We will strengthen care and assistance for people who have no vagrants and beggars, the disabled, the elderly with special difficulties, and children in various difficulties, do a good job in disaster relief and heating assistance in the northern region, and keep the basic bottom line of people’s livelihood. Solidly carry out a special campaign to eradicate wage arrears in winter, deal with illegal acts of wage arrears for migrant workers according to law, and protect the legitimate rights and interests of migrant workers. Caring for and caring for comrades who work in areas with difficult conditions and in the front line of urgent and dangerous tasks, do a good job in caring for and helping the families of grassroots cadres who died in the line of duty, and pay in-depth visits to party member, old party member, veteran cadres and retired military cadres, veterans of the Red Army, old demobilized soldiers, disabled soldiers, families of martyrs and so on.

　　Second,Guarantee the supply of holiday market and meet the consumer demand of the masses. We will do our best to ensure the supply and price stability of coal, electricity, oil and gas, especially strengthen the inspection of facilities during extreme disaster weather, respond to emergencies in time, ensure the stability of power supply, heating and gas supply, and ensure the people to stay warm for the winter. We will implement the responsibility of the party and government for food security and the mayor’s responsibility system of "vegetable basket", strengthen the production, sales and supply of important livelihood commodities such as grain, oil, meat, eggs, milk, fruits and vegetables, give full play to the role of logistics guarantee and smooth work mechanism, do a good job in transportation guarantee and smooth logistics distribution, and ensure sufficient quantity, rich variety, assured quality and stable price. Strengthen the quality and safety supervision of food and products in key areas such as rural areas and urban-rural fringe areas, and severely crack down on illegal activities such as counterfeiting. Enrich the supply of the tourism market, stimulate the vitality of holiday consumption, optimize the tourism consumption environment, strengthen the price supervision of key areas of people’s livelihood such as catering accommodation, scenic spot tickets and parking fees, and promptly investigate and deal with illegal acts such as price gouging, price collusion and price fraud. Standardize sales promotion activities, urge online trading platforms to implement the main responsibility, strengthen online trading and service supervision, unblock complaint reporting channels, and safeguard the legitimate rights and interests of consumers.

　　Third,Enrich the spiritual and cultural life of the masses and actively create a festive atmosphere. Strengthen publicity and guidance with strong confidence as the focus, consolidate and expand the mainstream ideological public opinion in the new era of forging ahead, carry forward the main theme, and inspire the powerful force of unity and forging ahead of the whole society. Organize the cultural, scientific and health activities of "going to the countryside" and "our Chinese dream-culture enters thousands of families", send agricultural technology knowledge, cultural services, popular science propaganda, health examination, legal consultation, etc. to the grassroots, and organize the majority of literary and art workers to go deep into rural areas and communities to carry out various cultural and artistic activities with rich connotations. Arrange the broadcast of excellent movies, TV series and TV programs, continue to promote the demonstration activities of "Village Evening", improve the quality of mass cultural programs, promote the deep integration of intangible cultural heritage projects and traditional festivals, and create a happy, auspicious, warm and smooth holiday atmosphere. Vigorously cultivate and practice socialist core values, strengthen creative guidance, resolutely resist vulgarity and kitsch, and purify the festival cultural market.

　　Fourth,Do a good job in Spring Festival travel rush, and provide refined services to ensure people’s travel. Strengthen the reserve and supply of transportation capacity in key time periods and hot spots to meet the travel needs of the masses to the maximum extent. Optimize the connection of various modes of transportation to facilitate passengers’ joint transportation and transfer. Strengthen the operation and management of expressway service area, and improve the service capacity and quality of charging, dining and toilet. Strictly implement the service policies for key groups such as soldiers, fire and rescue workers, survivors of heroes and heroes, sick and pregnant people of all ages, and strengthen the travel service guarantee for key groups such as migrant workers, students and people in rural areas. Encourage all units to implement the system of paid annual leave and arrange employees to rest on New Year’s Eve. Guide the public to make reasonable arrangements for travel plans and avoid peak trips. Strictly implement the policy of free passage of minibuses during the Spring Festival holiday, strengthen the management and control of congested sections, and effectively alleviate the traffic pressure on large-flow sections of expressways. Optimize and improve the emergency plan, and properly deal with unexpected situations such as blocked transportation, stranded passengers and dangerous accidents. Strengthen the safety management of railways, roads, water traffic and civil aviation, strengthen supervision and law enforcement, and severely crack down on acts such as overloading and speeding, illegal operation, illegal manned vehicles and trucks, prevent serious traffic accidents and ensure the safety of people’s travel.

　　Five,Do a good job in the prevention and control of infectious diseases and protect the health of the people. Coordinate the prevention and control of COVID-19, influenza and other respiratory infectious diseases, adhere to scientific prevention and control, implement the "four-party responsibility", and strengthen the prevention and control of institutions such as pension, child care, schools, social welfare and closed spaces to prevent the occurrence of cluster epidemics. We will increase the overall planning of medical resources, especially pediatric and respiratory medical resources, enrich the medical strength of key departments such as outpatient and emergency departments, pediatrics, respiratory and severe diseases of medical institutions, and strengthen the preparation of commonly used drugs, testing reagents, medical equipment and beds for medical institutions. Do a good job in epidemic monitoring, early warning and risk assessment, strengthen epidemic reporting, release information in time, and eliminate public doubts. Scientifically publicize the knowledge of prevention and treatment of acute respiratory infectious diseases, guide vaccination, and advocate personal protective measures such as wearing masks, washing hands frequently, regular ventilation, and keeping social distance.

　　Six,Comprehensively investigate potential risks and earnestly do a good job in safety production. Firmly establish the concept of safe development, adhere to the people first, life first, always maintain the sense of responsibility of "always worrying", earnestly strengthen the work of safety production, strictly guard against all kinds of potential risks, and strictly implement various safety control measures. Strengthen the safety management and supervision of key industries such as mines, dangerous chemicals, civil explosives, fireworks and firecrackers, construction, water, electricity and heat, transportation, cultural tourism, special equipment, and strictly implement safety precautions in key areas such as crowded places, inflammable and explosive places and labor-intensive enterprises to prevent all kinds of production safety accidents. We will continue to deepen the national special rectification of urban gas safety, and do a good job in the investigation and management of fire hazards in crowded places such as high-rise buildings, large-scale complexes, shopping malls, restaurants, entertainment, hotels, hospitals, old-age care institutions, and key units such as "factories in factories", warehousing and logistics, and refueling (filling) stations. Strengthen the monitoring and early warning of extreme disaster weather such as low temperature, rain, snow and freezing, forest fire, etc., improve and refine the emergency plan, and prepare for emergency response.

　　Seven,Take the initiative to deal with contradictions and maintain the overall social stability. Adhere to and develop the "Fengqiao experience" in the new era, focus on doing a good job in letters and visits, and carry out in-depth investigation and resolution of contradictions and disputes around key areas. Severely crack down on "robbery and fraud", "pornography and gambling", telecommunication network fraud, triad-related crimes, food and drug environment and other prominent illegal crimes, and prevent major vicious criminal cases and extreme personal violence. Strengthen social patrol and control, strengthen the investigation and rectification of key areas of social security such as urban-rural fringe, strengthen safety precautions in crowded places, and enhance people’s sense of security. Strengthen public security control in key areas and key parts, fully implement technical defense measures for civil air defense materials, and resolutely prevent and crack down on violent terrorist activities. Strictly implement safety precautions for large-scale mass festivals to prevent serious public safety accidents.

　　Eight,Advocate thrift and civility to celebrate the holidays and prevent the "four winds" issue from rebounding. Adhere to and carry forward the fine traditional style of the Chinese nation, carry out civilized practice activities such as "our festivals", solidly promote the change of customs and traditions, strictly teach family style, oppose bad habits such as ostentation and extravagance, showing off wealth by comparison, extravagance and waste, and advocate good social customs. Strict discipline requirements, oppose privileged thoughts and behaviors, persevere in implementing the spirit of the eight central regulations, and seriously investigate and deal with problems such as illegal eating and drinking, illegal receiving and giving of gifts and gifts, illegal granting of subsidies, illegal handling of weddings, funerals and celebrations, and private use of buses, which are prone to occur frequently during festivals, strictly guard against invisible variation, and promptly report typical cases of exposure. Vigorously rectify the luxury problems behind the phenomena of high-grade tobacco, alcohol, tea, "luxury New Year’s Eve" and excessive packaging of festivals and gifts, timely prevent and control the phenomenon of sudden spending at the end of the year, and grasp the early and small, and prevent the delay. Keep a close eye on the formalism and bureaucracy that increase the burden on the grassroots, resolutely correct and punish the random assignment of tasks to the grassroots in the name of summing up and promoting the work, repeated requests for materials and filling out forms, excessive frequency of supervision and inspection, excessive traces, and "formalism at the fingertips".

　　Nine,Strengthen the duty on duty to ensure the orderly operation of all work. Strictly implement the system of 24-hour special personnel on duty and leading cadres taking classes on the job and going out to report. Fully equipped with strong duty forces, and carefully implemented various emergency preparedness measures. Strictly implement the system of asking for instructions and reporting, ask for instructions and report the important situation as soon as possible and respond promptly and effectively, and resolutely put an end to late reporting, false reporting and false reporting. Emergency rescue teams should always be in an emergency state, optimize their strength and equipment, and ensure the first response in case of emergencies. Units that directly serve the masses should reasonably arrange duty during the festival to ensure the quality of service.

　　All localities and departments should attach great importance to it, strengthen organization and leadership, carefully deploy and implement relevant work during the holiday season, and ensure that the spirit of this notice is implemented.

Degang Guo’s ＂secret weapon＂ occupied Zhao Benshan time and dressing room during the Spring Festival Gala.

　　Degang Guo appeared in the dressing room.

Mahua Fun Age

　　Deng Minghe brother and sister

　　Yesterday, CCTV year of the snake Spring Festival Gala officially entered the rehearsal stage with makeup for the first time. Although most of the big stars did not show up, various programs of the whole Spring Festival Gala have already begun to take shape. In the future, there will be a rehearsal every other day until New Year’s Eve. Yesterday’s rehearsal started at two o’clock in the afternoon, and more than forty programs appeared one by one after five hours. Shenyang evening news reporter learned that Na Ying, Song Zu Ying, Mahua FunAge, Du Chun, Jerry Lee, Amanda, Sun Tao, Yan Xuejing and other big stars came to the waiting area of CCTV No.1 Studio early to rehearse and wait. As the "secret weapon" of this year’s Spring Festival Gala, the unknown comic actor Degang Guo and his partner Yu Qian made their debut at the rehearsal scene of CCTV Spring Festival Gala. As the "fighter" among the Spring Festival Evening stars who came to attend the rehearsal yesterday, Degang Guo appeared quite low-key, and immediately hid in his dressing room after entering the CCTV building.

　　Appearance: Degang Guo settled in Zhao Benshan dressing room.

　　Without the Spring Festival Gala in Zhao Benshan, Degang Guo has become the biggest "secret weapon" of language programs. At about 4: 30 yesterday afternoon, Degang Guo first appeared in the rehearsal of CCTV Spring Festival Evening in a dark green down jacket. Although in order to avoid the reporters’ encirclement, Degang Guo specially put on sunglasses, but the eagle-eyed reporter still found the sight of Lao Guo. Degang Guo, who entered the waiting area, was very confident. He said that his works had been revised many times for the stage of the Spring Festival Evening, and the previous small-scale performances were also recognized by the audience, so this time he came prepared. Then he went straight into his dressing room. Because Hong Kong and Taiwan stars such as S.H.E and Yoga Lin can’t appear until February 5th, Degang Guo undoubtedly became the most concerned star of the Spring Festival Gala that day. Degang Guo’s cross talk "Running after Happiness" shows the story of little people pursuing happiness, which is full of positive energy. The reporter found that Degang Guo’s cross talk was placed in the middle and back of the whole Spring Festival Evening, which was before the bell rang, and it was very close to the time when Zhao Benshan’s sketches appeared in the past. Even yesterday, Degang Guo moved into the dressing room that CCTV only used for Zhao Benshan in previous years. Some netizens ridiculed: "Degang Guo began to take over the baton of Uncle Benshan. As soon as his cross talk is over, we can set off firecrackers."

　　Mix and match: Song Zu Ying joins hands with celine dion.

　　Since shenyang evening news reported that celine dion will be on CCTV Spring Festival Evening, the voice of the international pop diva appeared at the rehearsal scene of the Spring Festival Evening yesterday. Judging from the exposed Spring Festival Gala program, Song Zu Ying will sing the world-famous China song Jasmine before celine dion. However, there were two voices at the rehearsal of the song Jasmine. It turned out that celine dion would sing this famous song with Song Zu Ying. Later, celine dion sang "My Heart is Eternal" alone, bringing dolphin sounds that shocked the audience. An international pop diva and a China folk song queen, the mix of the two can be described as full of attractions. However, this mix and match is not amazing. The reporter learned that Taiwan Province’s new generation singer Yoga Lin, known as "psychedelic singing", will sing "the Goddess Chang’e flying to the moon" with the folk song Colette Chen Sisi. What kind of unique audio-visual feast will be brought by two singers with completely different styles? It is worth looking forward to.

　　Form: Continue the Star Family Gala.

　　In the actor waiting area, the reporter found that many famous stars are practicing for their programs over and over again, trying to present their best performance to the audience. Tian Hou Na Ying practiced songs selflessly in the lounge with lyrics in her hand; As a frequent visitor of CCTV Spring Festival Evening, the famous actor Sun Tao led Amanda, Wang Xihua and Fang Qingping to carefully align the words for the sketch in the chaotic waiting area.

　　Yesterday, reporters in the waiting area also found popular idol actors Jerry Lee and Du Chun. A few days ago, Du Chun appeared in a public welfare magazine and confirmed that he had received the invitation of the Spring Festival Evening and had the first rehearsal. He revealed that the performance form would be a "cross-border" cooperation, but when asked if it was possible to partner with Olympic champion Sun Yang, he was very strict and avoided talking about it. Although there is news that the audience will be increased, the round table format has been cancelled. However, the reporter learned that year of the snake Spring Festival Gala will continue the form of star family reunion last year, and the appearance of Jerry Lee and Du Chun is likely to be rehearsed as star family members.　

Micro-observation of current politics： Feeling China’s economic vitality from the annual ＂report card＂

　　On January 17, 2023, China’s annual "report card" was announced — —

　　The annual GDP exceeded 126 trillion yuan, a year-on-year increase of 5.2%; The national urban survey unemployment rate decreased by 0.4 percentage points over the previous year; The per capita disposable income of the national residents actually increased by 6.1% year-on-year & hellip; … The main expected goals were successfully achieved.

　　This "report card" is hard to come by.

　　In 2023, the international environment is complex and severe, and the tasks of domestic reform, development and stability are arduous and arduous, and the complexity and challenge of economic work have not been seen for many years. On the one hand, the world economy continues to slump, the global industrial chain supply chain is profoundly adjusted, and the international circulation faces some difficulties and challenges; On the other hand, problems such as insufficient domestic effective demand, overcapacity in some industries, weak social expectations, and still many hidden risks need to be solved urgently.

　　Facing the complicated and severe international environment and the arduous and arduous tasks of domestic reform, development and stability, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China’s overall economic recovery has been solidly promoted to good and high-quality development, and solid steps have been taken to build a socialist modern country in an all-round way.

　　Through this annual "report card", Current Affairs Micro-observation takes you to feel the pulse of China’s economic development.

　　Economic structure — —

　　Constantly optimize and actively promote transformation and upgrading.

　　Recently, at the 2024 annual meeting of the World Economic Forum in Davos, Switzerland, China’s global green and low-carbon transformation plan received wide attention. Previously, GAC Ai ‘an Intelligent Ecological Factory was selected as the "Global Lighthouse Network" of the World Economic Forum in Davos, becoming the only new energy vehicle lighthouse factory in the world.

　　In recent years, Guangzhou Automobile Group has continuously promoted manufacturing intelligence. From factories to products, from parts to vehicles, from research and development to systems, the company is making every effort to lay out an "intelligent" industrial chain. The fully automatic production line supports the mixed production of customized products and spot products, and a customized new car can be rolled off the assembly line every 53 seconds.

　　△ Assembly production line of Guangzhou Automobile Aian New Energy Automobile Co., Ltd.

　　In April 2023, when General Secretary of the Supreme Leader visited Guangzhou Automobile Research Institute, he pointed out: "The economy should develop continuously, and there should be no ups and downs. What is very important here is science and technology, education and talents. "

　　Guided by scientific and technological innovation, China’s manufacturing industry has embarked on a new track of high-end, intelligent and green development.

　　New energy vehicles also ran out of acceleration. In 2023, China’s automobile production and sales exceeded 30 million, ranking first in the world for 15 consecutive years; The production and sales volume of new energy vehicles ranked first in the world for nine consecutive years, and the export volume reached a new high. The export volume of electric manned vehicles increased by 67.1% year-on-year.

　　Further promote the green and low-carbon transformation, China will also form a huge development increment in the fields of green infrastructure, green energy, green transportation and green life. According to estimates, the investment and consumption market will reach 10 trillion yuan every year, with great potential.

　　△ On December 31, 2023, tourists visited Harbin Ice and Snow World Park.

　　From the economic "report card" in 2023, we can also see that as the "main engine" to promote economic growth, China’s consumer market has recovered. The total retail sales of social consumer goods exceeded 47 trillion yuan, an increase of 7.2% over the previous year, a record high; The contribution rate of final consumption expenditure to economic growth reached 82.5%, an increase of 43.1 percentage points over the previous year.

　　From Zibo BBQ "one is hard to find" to "southern potato" courageously breaking into Harbin, from long queues of catering stores to the fastest record of breaking 10 billion yuan at the movie box office … … With the full recovery of normal operation of economy and society, consumption has become the main driving force of economic growth again.

　　△ On March 26th, 2023, the first "beautiful countryside" Basketball League Finals was held.

　　The recovery of consumption benefited from the strong support of the super-large market with a population of more than 1.4 billion in China.

　　The Central Economic Work Conference regards "focusing on expanding domestic demand" as one of the key economic tasks in 2024, and calls for stimulating potential consumption, expanding effective investment, and forming a virtuous circle in which consumption and investment promote each other.

　　At present, there are many favorable conditions to support the sustained recovery of consumption. For example, the advantages of super-large-scale market are still obvious, and consumption hotspots such as recreational tourism and sports events are heating up. In addition, the integration of urban and rural development and the advancement of urbanization have provided broad space for consumption growth.

　　People’s livelihood security — —

　　Powerful and effective, and the overall employment price is stable.

　　"Our goal is grand and simple. In the final analysis, it is to let the people live a better life." In his New Year message, the General Secretary of the Supreme Leader said with deep affection, "The upbringing and education of children, the employment of young people and the medical care for the elderly are family affairs and state affairs. We should work together to do these things well."

　　Through the 2023 economic "report card", we can feel the temperature and intensity of China’s economic development — —

　　In 2023, the per capita disposable income of residents increased by 6.1% year-on-year, and the income of urban and rural residents increased steadily; We made every effort to stabilize the overall employment situation. In the first 11 months, 11.8 million new jobs were created in cities and towns across the country, an increase of 350,000 over the same period last year.

　　△ On January 5, 2024, Ningxia Hui Autonomous Region Employment Assistance Month special service activity site.

　　Employment is the foundation of people’s livelihood and concerns thousands of families. Since 2023, the funds directly supported by governments at all levels in China have exceeded 200 billion yuan, and the situation of gradual improvement in employment is more obvious.

　　It is worth noting that the employment of migrant workers and other groups has been effectively guaranteed. In 2023, the total number of migrant workers reached 297.53 million, an increase of 1.91 million over the previous year, and the average unemployment rate of migrant agricultural registered population in cities and towns was 4.9%, a decrease of 0.7 percentage points over the previous year. From January to November, the number of unemployed people in cities and towns was 4.75 million, and the number of people with employment difficulties was 1.56 million.

　　The person in charge of the National Bureau of Statistics said: "The overall judgment of this year’s employment situation is that the pressure still exists, and the structural contradictions of employment in some groups and some industries will still be more prominent. However, with the economic recovery, industrial transformation and upgrading are accelerating, and the positive factors of stable employment are also accumulating, and the employment situation in China is expected to remain stable. "

　　Today’s China is more determined and capable than ever to continuously improve people’s well-being.

　　△ Old people are enjoying lunch in the elderly canteen in Qingcheng Community, Gulou District, Fuzhou City, Fujian Province.

　　At noon, the elderly canteen in Qingcheng Community, Gulou District, Fuzhou City, Fujian Province was bustling. Lunch with reasonable nutrition is steaming, and the old people can enjoy it only by spending 9.9 yuan.

　　At present, there are more than 500 canteens for the elderly in Fuzhou, benefiting more than 600,000 elderly people. "A hot meal is a trivial matter of people’s livelihood, but it is a major event for many families. By innovating the system and reforming the supply, the problem of eating difficulties for the elderly will be solved, benefiting thousands of households. " Qingcheng community staff said.

　　In Shanghai, the multi-level rental housing supply system of "one bed, one room and one suite" is enabling more "new Shanghainese" to realize their "dream of living in peace".

　　… … … …

　　Prices generally maintained a moderate rise, with investment in the production and supply of electricity, heat, gas and water increasing by 23%, and investment in agriculture by 9.3%, faster than all investment … … In 2023, China’s investment in people’s livelihood continued to increase, and people’s livelihood security was strong and effective.

　　Global contribution — —

　　Promoting stability and improving quality is the biggest engine of world economic growth.

　　Vertically, in 2023, China’s economic growth exceeded 6 trillion yuan, equivalent to the annual economic aggregate of a medium-sized country; Per capita GDP reached 89,358 yuan, an increase of 5.4% over the previous year.

　　Horizontal ratio, in 2023, China’s economic growth rate of 5.2% is higher than the estimated global growth rate of about 3%, and its contribution rate to world economic growth is expected to exceed 30%, which is still the biggest engine of world economic growth.

　　Under the background of global trade shrinking by about 5% in 2023, China’s total import and export volume is basically the same year-on-year, with a slight increase in exports, accounting for more than 14% of the international market, and its position in the world economic cycle has been consolidated and enhanced.

　　△ Guangxi Qinzhou Port Wharf

　　In winter in Guangxi, the Beibu Gulf is blue and blue, and 10,000-ton ships shuttle back and forth.

　　In 2023, the direct flights between Beibu Gulf Port, Malaysian Guan Dan Port and Brunei Mora Port were opened one after another, and the "Two Bay Express" jointly built with Guangzhou Port realized domestic and foreign trade transportation on the same ship.

　　In December last year, when General Secretary of the Supreme Leader visited Guangxi, he emphasized that "to play this game of high-quality development in Guangxi, the chess eye is on expanding opening up." "Deepen and expand cooperation with ASEAN countries in various fields, actively serve to build a China-ASEAN community of destiny, and take the initiative to accelerate development."

　　China has always insisted on common development and sharing new opportunities with other countries in the world.

　　As a major trading partner of more than 140 countries and regions, China’s total tariff level has dropped to 7.3%, which is close to that of developed WTO members. In the past five years, the rate of return of foreign direct investment in China is about 9%, which is at a high level in the world. China market has become a big market shared by the world.

　　△ China International Fair for Trade in Services site in 2023

　　Under the background of weak global economic growth, China’s domestic demand is stable, inflation remains low, the added value of manufacturing industry ranks first in the world for 14 consecutive years, and the scale of import and export is growing against the trend, which is the stabilizer of the global economy.

　　Looking ahead, the basic trend of China’s economic recovery to be good and long-term good has not changed.

　　Give full play to its unique advantages, strengthen its confidence, and constantly promote Chinese modernization with high-quality development, and China’s economic ship will surely be able to break the waves and make steady progress.

　　Producer: Geng Zhimin

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Written by Luan Xiyan

　　Visual sense Jiang yuhang

Finally listed! Titanium 3 hit, with a battery life of 501Km, only 133,800.

On April 16th, the first model of BYD’s Equation Leopard brand "Titanium" series-Titanium 3 was officially launched. The new car has launched a total of five configuration models, and the official guide price is 133,800-193,800 yuan. As a model positioned as a pure electric compact SUV, Titanium 3 adopts a car body, which provides two kinds of power, namely rear drive and four-wheel drive. It comes standard with the high-order intelligent driving scheme of Eye of God C, and also provides a version with intelligent vehicle-mounted UAV system with Lingyuan BYD, which can be described as full of highlights.

The design of Titanium 3 is inspired by the "chariot", which is obviously different from the "Leopard" series. In the front face, it is equipped with a closed black grille, with parallel LED daytime running lights above the headlights on both sides. The lower enclosure adopts a positive trapezoidal design, which integrates the license plate frame and millimeter-wave radar, and also has silver decorative pieces on both sides. The overall shape is very scientific and technological.

On the side of the car body, titanium 3 lines are smooth, and it is full of movement with various shapes of 18-inch or 19-inch rims and red brake calipers. In terms of body size, the length, width and height of the ordinary model are 4605/1900/1720 mm and the wheelbase is 2745 mm; After adding the top cabin, the height of the UAV version increased by 210 mm, reaching 1930 mm, and other data remained unchanged.

At the rear of the car, the taillights and rear surround style of titanium 3 echo the front of the car, and it is equipped with a two-stage spoiler and a rear wiper. The tailgate is designed with a side opening, and the center of the tailgate is also equipped with a backpack storage box with a volume of 28 liters, which is not only practical, but also further enhances the recognition of the vehicle.

In terms of the design style of the interior, the center console of the new car is equipped with a suspended full LCD instrument and a 15.6-inch central control screen (12.8 inches for the Pro version of rear-drive intelligent driving), and also provides a 12-inch HUD head-up display, which is full of technology. The steering wheel adopts the classic four-spoke design of Equation Leopard brand. In addition to the multi-function buttons, there are also driving mode and terrain mode wheels under it, which is convenient to operate.

In terms of seats, titanium 3 adopts a 2+3 five-seat layout, the seats are covered with leather materials, and the body contact position is also perforated. In addition to the entry-level models, the front seats support electric adjustment, ventilation, heating and other functions to provide a comfortable riding experience for drivers and passengers. In addition, the car also provides electric lumbar support, Divare audio, W-HUD head-up display, steering wheel heating and other rich configurations (depending on the vehicle configuration).

In terms of power, Titanium 3 is built on Equation Leopard’s exclusive intelligent EVO platform. It adopts a car body, is equipped with front and rear dual motors, and has a comprehensive output of 310 kW. It can easily cope with both overtaking on urban roads and accelerating at high speed. The car also adopts CTB battery body integration technology, which improves the structural strength and safety of the car body.

In terms of battery life, the cruising range of CLTC for all models of Titanium 3 is 501 kilometers. The battery capacity of the rear drive version is 65.28 kWh, the battery capacity of the four-wheel drive version is 72.96 kWh, and the battery capacity of the drone version is 78.72 kWh. This endurance performance can basically meet the needs of most users for daily commuting and short-distance travel.

Generally speaking, Equation Leopard Titanium 3 has strong competitiveness in the price range of 130,000-190,000 yuan by virtue of its unique design, rich intelligent configuration, strong power and good endurance performance. At the same time, for young people who are pursuing individuality, Equation Leopard can unlock new ways of playing high-tech products, which is worth starting with.

Some sick people can’t be underestimated! Beware of these infectious diseases in the school season →

　　The school season is coming and the children will return to school. It should be noted that autumn is the season of high incidence of infectious diseases, and some children have poor resistance and are particularly prone to get sick when they start school. What infectious diseases are prone to high incidence in the school season? How to prevent it?

　　Diarrhea in autumn is mostly caused by rotavirus infection.

　　Diarrhea in autumn is highly contagious, mostly caused by rotavirus infection, which is usually transmitted through fecal-oral route or respiratory tract. The incubation period is 2-3 days, which is often accompanied by cold symptoms at the beginning, and most children will have fever, followed by vomiting and diarrhea. Diarrhea in autumn usually lasts for 3 to 9 days, and the symptoms are the most serious in the first 3 days. Generally, it can heal itself in 5 to 7 days after onset. However, if you find that your child has obvious symptoms of diarrhea, it is recommended to go to the hospital immediately.

　　Tian Geng, Infectious Diseases Branch of Beijing Medical Association:We mainly adopt hand hygiene, and in addition, we should thoroughly disinfect the environment polluted by viruses in our diet, such as children’s toys, scratching doorknobs and so on. Another is that we don’t have specific drugs for this virus now. Clinically, it is mainly symptomatic treatment, but don’t abuse antibiotics, because antibiotics are mainly aimed at bacterial infections. Another is that we vaccinate high-risk children or teenagers, because this disease is more common in children and less common in adults, so these teenagers on campus are prone to infection.

　　Hand, foot and mouth disease is too high to be underestimated.

　　Hand, foot and mouth disease (HFMD) is a common infectious disease in children caused by various enteroviruses, which is common in preschool children. Hand, foot and mouth disease can occur all year round, with the highest incidence in summer and autumn.

　　Hand, foot and mouth disease is characterized by sore mouth, small herpes or small ulcer in hands, feet and mouth, which may be accompanied by fever, and most symptoms are not serious. The disease is often caused by enterovirus, which is contagious. It is mainly transmitted through the digestive tract such as fecal-oral route, and respiratory tract and close contact can also cause transmission. The disease usually recovered within one week, and there was no specific antiviral drug. When children have hand, foot and mouth disease, they should be isolated at home, and the living environment should be disinfected in time to avoid cross-infection; Rinse your mouth with normal saline or warm water before and after eating, and it is advisable to use liquid and semi-liquid foods as non-irritating foods; Keep local skin clean to avoid secondary skin infection caused by scratching rash; At the same time, we should observe the changes of the condition, and seek medical advice as soon as possible if there are symptoms such as convulsions and drowsiness.

　　Tian Geng, Infectious Diseases Branch of Beijing Medical Association:Because hand, foot and mouth disease is also caused by enterovirus, but enterovirus is Coxsackie virus, which has many serotypes, so it doesn’t mean that you get hand, foot and mouth disease once, and you will never get hand, foot and mouth disease again. Therefore, in this case, we should advocate prevention, because it is an infectious disease in the digestive tract after all. For children with low immunity, it is also very helpful to vaccinate the relevant hand, foot and mouth disease vaccine to prevent it from developing into a serious disease.

　　Norovirus infection needs timely hydration.

　　With the coming of the school season, many disease control departments reminded that acute infectious diarrhea caused by norovirus has entered the peak period. What is norovirus? What should we do if we are infected with norovirus? Listen to the experts ↓

　　Norovirus is a virus widely existing in nature. Moreover, it has the characteristics that the whole population is generally susceptible, and people of all ages may be infected. The virus can easily cause many people to concentrate on the disease in a short time in nurseries, kindergartens and other places. Norovirus infection is generally mild, the most common symptoms are vomiting and diarrhea, followed by nausea, abdominal pain, headache, fever, chills and muscle aches. Among them, children mainly vomit, and adults mostly have diarrhea. Norovirus infection leads to acute illness, which is a self-limiting disease. Most patients do not need treatment after onset, so they should replenish the water consumed during vomiting and diarrhea in time and rest for 2 to 3 days to recover. A few patients need to see a doctor in time because of serious symptoms of vomiting or diarrhea.

　　Tian Geng, Infectious Diseases Branch of Beijing Medical Association:Norovirus is also a digestive tract virus, which is also transmitted through fecal-oral route. The incubation period is generally 24 to 48 hours, and the clinical course is generally a self-limited process of two or three days. That is to say, we are symptomatic, such as nausea and vomiting, don’t dehydrate, replenish water and electrolyte. To prevent norovirus, one is our hand hygiene, and the other is to disinfect with chlorine-containing disinfectant in time if there is vomit.

　　Allergic rhinitis needs timely treatment.

　　According to statistics, the prevalence of allergic diseases in China has been on the rise in recent years. Take allergic rhinitis as an example. At present, the number of patients in China exceeds 200 million. Experts remind that autumn is the high incidence period of asthma and allergic rhinitis, which is generally caused by allergens. This is a common disease that seriously harms children’s health and must be highly valued.

　　Allergic rhinitis, also known as allergic rhinitis, is a common disease, which is mainly caused by the overreaction of individuals to specific allergens (also known as allergens) in the environment. These allergens can be pollen, dust, pet dander, mold spores, dust mites, food or drugs. The main symptoms of allergic rhinitis include stuffy nose, runny nose, itchy nose, sneezing, headache and itchy eyes. Many people think that allergic rhinitis attacks for a period of time, and forbearance will pass. In fact, this is a misunderstanding.

　　Peng Xiaolin, Professional Committee of Otolaryngology, China Association of Integrated Traditional Chinese and Western Medicine:If allergic rhinitis is not treated in a standardized way for a long time, it will often bring some secondary diseases. For example, otitis media, sinusitis, nasal polyps, and sleep apnea syndrome are some of its secondary diseases. In addition, allergic rhinitis has some accompanying diseases, such as allergic conjunctivitis, asthma and so on. According to statistics, about 40% of allergic rhinitis is accompanied by asthma. It is worth noting that the incidence of asthma in minors is often higher than that in adults.

　　According to experts, allergic diseases can occur all the year round or seasonally. Therefore, it is very important to control the disease and actively treat it.

　　Peng Xiaolin, Professional Committee of Otolaryngology, China Association of Integrated Traditional Chinese and Western Medicine:Look for your own allergen and try to avoid contact with it. However, there are often some people who can’t identify their allergens, so standardized medication is needed. This kind of standardized medication, I suggest that you can’t fish for three days and dry the net for two days to treat it, but you should adhere to the medication in a standardized and effective manner during your allergic period.

　　(CCTV reporter Li Bin Jun Li Kong Bingbing)

How to Download Soda Music to Local Soda Music [Tutorial]

　　Soda music is a music software launched by Tik Tok. For many users who like to brush Tik Tok, they can find a lot of music and BGM they like to listen to, so there are many users and fans, many of whom want to know how to download soda music locally. Let Xiaobian introduce you to the local tutorial on downloading soda music.

　　1. Open soda music and enter the software interface. There will be different music in the interface. Click the vertical […] in the music interface to open the pop-up window;

　　2. Find the [Download] button in the pop-up window and click it to download songs to the local area of the mobile phone;

　　3. However, downloading music requires a member of Pod Music, so users need to open a member before downloading.

　　The above is all about how to download soda music to the local area. I hope the above content can help my friends.

Porsche’s new 911 Targa officially starts pre-sale

On May 18, it was learned from Porsche that the third version of the new 911 series was announced after the hardtop sports car and the convertible sports car. There are two four-wheel drive models of 911 Targa 4 and 911 Targa 4S for customers to choose from. At present, the two new cars have started the pre-sale work in the Chinese market. The manufacturer’s suggested retail price of 911 Targa 4 is 1.499 million yuan, and the 911 Targa 4S is 1.695 million yuan.

The exterior of the new 911 Targa is closest to that of the new 911 Carrera 4 Cabriolet, with almost identical technology and body below the window line. The wide rear, Targa roll frame and wraparound rear windows give the new car a highly dynamic appearance and low styling. The front of the body is 45mm wider than the previous model, and the more prominent wheel arches make this change even more vivid. The front cover, which is recessed between the LED headlights, pays homage to the design of the original 911 with its coordinated silhouette.

The 911 Targa 4 is equipped with 235/40 ZR front tires and 295/35 ZR rear tires with 19-inch and 20-inch light alloy wheels respectively, with 330mm brake discs on the front and rear wheels and monocoque calipers with black four-piston. The 911 Targa 4S is equipped with 245/35 ZR front tires and 305/30 ZR rear tires with 20-inch and 21-inch light alloy wheels respectively, with 350 mm brake discs on the front and rear wheels, and red six-piston brake calipers on the front wheels and red four-piston calipers on the rear wheels.

The roof system of the new 911 Targa has been further developed and, like its predecessor, includes two movable sections: a soft top and a glass rear window. Two one-piece magnesium flat pieces ensure that the soft top is always tensioned and soundproof and insulated. The heated glass rear window is made of weight-optimized laminated safety glass.

Thanks to the more powerful electric actuators, the roof is able to open or close fully automatically in just 19 seconds. With the push of a button, the glass rear window is raised and the roof opens. The windows attached to the movable canopy cover are then tilted and moved backward. At the same time, the two wings in the Targa roll cage open to exert the aerodynamic properties of the soft top. During the opening process, after the soft top is unlocked and folded rearward in a zigzag and tucked into the rear seats, the wings and rear window in the Targa roll cage close again.

When the roof is open, the driver can choose to manually lift the windshield integrated into the frame of the front ventilation trim, thus significantly reducing turbulence in the car, with the best effect in the speed range of 50km/h – 145km/h. To prevent damage, the standard parking assist system monitors the rear area of the car when the roof is open or closed. During this process, the rear window rotates outward to the outside of the rear of the car. If the system detects an obstacle such as a wall or other vehicle in an area of about 50 cm behind the car, it cancels the operation, thus preventing a collision.

The rear of the all-new 911 Targa features a widened, continuously adjustable stretch rear spoiler and elegant light strips that blend seamlessly with the body. The entire body shell is now made entirely of aluminium, with the exception of the front and rear. The new car features an enhanced active aerodynamic design, with the active element control strategy of the rear spoiler and cooling air deflectors altered according to the speed of travel and driving mode.

The new 911 Targa is available with an optional 930 leather component in the style of the original Porsche 911 Turbo (Type 930). This two-tone interior was designed by Porsche Exclusive Manufaktur in collaboration with design experts at the R & D Center in Weissach, and includes front/rear quilted seat centerpieces, quilted door panels, and other rich leather trims from Porsche Exclusive Manufaktur.

The two-tone interior is available in Bordeaux Red/Matte Grey, Black/Slate Grey, Slate Grey/Icelandic Green, and Graphite Blue/Mojave Beige. In addition, the center console storage box lid is stamped with Porsche Exclusive Manufaktur letters, and the headrest is stamped with the Porsche coat of arms. The new car comes standard with Porsche Connect Plus and a SIM card with integrated LTE network capabilities.

The new 911 Targa is powered by the new six-cylinder twin-turbo horizontally opposed (Boxer) engine used in the 911 Carrera model. The 911 Targa 4 has a maximum power of 283kW (385PS) and a peak torque of 450Nm. Combined with the optional Sport Chrono component, it only takes 4.2 seconds to accelerate from standstill to 100km/h, which is 0.1 seconds shorter than the previous model.

The 911 Targa 4S has a maximum power of 331kW (450PS) and peak torque of 530Nm. Combined with the Sport Chrono component, it only takes 3.6 seconds to accelerate from standstill to 100km/h, which is 0.4 seconds shorter than the previous model. The top speed of the 911 Targa 4 is 289km/h, and the 911 Targa 4S reaches 304 km/h. It is worth mentioning that the 911 Targa 4 and 911 Targa 4S are equipped with the new PDK 8-speed dual-clutch transmission for the first time.

The new 911 Targa comes standard with PASM (Porsche Active Suspension Management) electronically-controlled variable shock absorption, which automatically adjusts the shock absorption characteristics to adapt driving comfort and handling to the corresponding driving situation, and offers both standard and sport manual adjustment modes. The rear axle fully variable electronically controlled differential lock includes Porsche Torque Guidance Plus (PTV Plus), the 911 Targa 4S is standard, and the 911 Targa 4 is optional.

Like the other eighth-generation Porsche 911 models, these two four-wheel-drive models also come standard with Porsche’s Wetland Mode. If sensors in the front wheel arches detect significant water on the road surface, they will send a signal in the instrument cluster, recommending that the driver manually switch to Wetland Mode. After that, the Porsche Stability Management System (PSM), Porsche Traction Control Management System (PTM) and drivetrain responsiveness will be adjusted to ensure maximum stability.

How to turn on dark mode for Autonavi maps How to turn on dark mode for Autonavi maps [Detailed explanation]

　　Autonavi map is a very convenient and easy-to-use navigation software. Everyone can quickly navigate and query the route when they go out, and the software supports dark mode, so that users are not so dazzling when using it at night. If you want to turn on this mode, remember to come to IT Encyclopedia to learn.

　　1. Click on the Autonavi map to enter my interface;

　　2. Then click Settings to enter;

　　3. Turn on the button on the right side of the dark mode.

　　The above is the relevant information brought by the editor. Do you think you can help yourself deal with these problems? If you like it, please come to IT Encyclopedia to watch more content.

Why is the weather complicated and changeable in spring？

Strong winds in the north, severe cooling, rain and snow weather, regional heavy rain and strong convective weather in the south … The forecast of the Central Meteorological Observatory shows that from April 1, China has ushered in the largest range of heavy rain and snow weather this year, and a large-scale precipitation process has occurred in the central and eastern regions. On April 2, the Central Meteorological Observatory successively issued a blue rainstorm warning and a blue severe convective weather warning. Why is the weather complicated and changeable in spring? Meteorologists interpreted it.

Fang Yi, chief forecaster of the Central Meteorological Observatory, said that the heavy rain and snow weather process mainly has two characteristics: wide range of precipitation, high intensity and superposition of various disastrous weather. "From April 1 to 5, the land area with accumulated precipitation above 100 mm will reach 230,000 square kilometers, which is the largest heavy rain and snow weather process this year."

Sun Jun, chief forecaster of the Central Meteorological Observatory, said that April 2-4 is the main period of precipitation and strong winds. In terms of precipitation, from April 2 to 5, there were moderate to heavy snow or sleet in eastern Gansu, Ningxia, northern Hebei and central and eastern Inner Mongolia, and there were blizzards or heavy blizzards in central Inner Mongolia. The main snowfall period was April 2 to 3; There are moderate to heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, Jianghuai, Jiangnan, South China, Huanghuai and the southern part of Northeast China. There are heavy rains in parts of Henan, Hubei, Hunan, Anhui, Jiangxi, Zhejiang, Guangxi, Guangdong and Fujian, and there are local heavy rains. The main rainfall period is from April 2 to 4.

In terms of gale cooling, on April 2, cold air mainly affects northwest China and Inner Mongolia, on April 3, it affects the western part of Northeast China, northern North China, Huanghuai and Jianghan, and on April 4-5, it affects the central and eastern parts of Northeast China, North China, Jianghuai and the south. There will be 4 to 6 winds in the central and eastern regions, with gusts of 7 to 9; From April 2 to 5, the temperature in most parts of the north dropped by 6 to 10 degrees Celsius, and the temperature in the south dropped by 4 to 8 degrees Celsius.

"The land area with a temperature drop of more than 10 degrees Celsius is 940,000 square kilometers." Sun Jun said.

Sun Jun analyzed the causes of this weather process, which was mainly influenced by two weather systems, one was the cold air in the north, and the other was the Jianghuai cyclone from the south. The northern region is mainly affected by cold air. On the morning of April 2, cold air has reached the Hetao area to the eastern part of Gansu, and there are strong winds and cooling weather in Xinjiang, most of Gansu, western Inner Mongolia and Ningxia. Next, the cold air will continue to move eastward and southward, bringing strong winds and cool weather to most parts of the central and eastern regions. However, many places in the south are mainly affected by the Jianghuai cyclone, resulting in a regional rainstorm process.

Sun Jun said that as of April 2, the cold air and the Jianghuai cyclone had not met. Around April 4, the cold air moving eastward and southward will meet the growing Jianghuai cyclone. At that time, the confrontation between cold and warm air will lead to mixed strong convective weather including short-term heavy precipitation, strong wind and local hail, which will affect Henan, Hubei, Anhui and Hunan.

Recently, the weather in some areas has been cold and hot, and this time there has been a sharp drop in temperature. Is it a "cold spring"?

Fang Yi said that in meteorology, "cold in late spring" refers to a weather process in which the temperature drops rapidly in spring due to the influence of strong cold air, and a large range of crops are frozen due to warm before and cold after. "Late spring cold" usually appears from mid-March to April, which generally means that the average daily temperature in Jiangnan area is lower than 12 degrees Celsius for three consecutive days, or lower than 14 degrees Celsius for five consecutive days. As far as this process is concerned, because the temperature drop in the south of the Yangtze River is not severe, the temperature after cooling is close to the same period of the year, and it is unlikely that crops will be damaged by freezing in a large area, so it is unlikely to reach the standard of "late spring cold".

"Spring is the season when cold and warm air meet. The cold and warm air changes. When the cold air is strengthened, the temperature will decrease, but it is still in the process of gradually warming up. Therefore, it is normal for the weather to be cold and hot. The public needs to pay attention to the early warning information issued by the local meteorological department and adjust the dress in time according to the temperature change. " Fang said.

Our reporter Li Hongmei.

Source: People’s Daily

Reporting/feedback

Short videos and live broadcasts share traditional skills, and Pu ‘er tea merchants accelerate their growth in Tik Tok e-commerce.

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office

In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.

But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.

Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.

I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.

However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.

How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.

Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".

After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.

He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.

In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.

In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.

Push Pu ‘er tea to the mass market through standardization.

Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.

In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.

In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.

Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.

Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.

In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.

In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.

On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.

For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.

On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products

Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.

Reach the mass consumers online.

From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.

Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.

However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.

In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.

After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.

The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.

Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.

This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.

Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」

Interest in e-commerce growth in Tik Tok

In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.

In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.

Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.

In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"

In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.

Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」

After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce

In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.

The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」

Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.

Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.

In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.

Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.

标签归档上海后花园2021