标签归档 上海后花园2021

Finally listed! Titanium 3 hit, with a battery life of 501Km, only 133,800.

On April 16th, the first model of BYD’s Equation Leopard brand "Titanium" series-Titanium 3 was officially launched. The new car has launched a total of five configuration models, and the official guide price is 133,800-193,800 yuan. As a model positioned as a pure electric compact SUV, Titanium 3 adopts a car body, which provides two kinds of power, namely rear drive and four-wheel drive. It comes standard with the high-order intelligent driving scheme of Eye of God C, and also provides a version with intelligent vehicle-mounted UAV system with Lingyuan BYD, which can be described as full of highlights.

The design of Titanium 3 is inspired by the "chariot", which is obviously different from the "Leopard" series. In the front face, it is equipped with a closed black grille, with parallel LED daytime running lights above the headlights on both sides. The lower enclosure adopts a positive trapezoidal design, which integrates the license plate frame and millimeter-wave radar, and also has silver decorative pieces on both sides. The overall shape is very scientific and technological.

On the side of the car body, titanium 3 lines are smooth, and it is full of movement with various shapes of 18-inch or 19-inch rims and red brake calipers. In terms of body size, the length, width and height of the ordinary model are 4605/1900/1720 mm and the wheelbase is 2745 mm; After adding the top cabin, the height of the UAV version increased by 210 mm, reaching 1930 mm, and other data remained unchanged.

At the rear of the car, the taillights and rear surround style of titanium 3 echo the front of the car, and it is equipped with a two-stage spoiler and a rear wiper. The tailgate is designed with a side opening, and the center of the tailgate is also equipped with a backpack storage box with a volume of 28 liters, which is not only practical, but also further enhances the recognition of the vehicle.

In terms of the design style of the interior, the center console of the new car is equipped with a suspended full LCD instrument and a 15.6-inch central control screen (12.8 inches for the Pro version of rear-drive intelligent driving), and also provides a 12-inch HUD head-up display, which is full of technology. The steering wheel adopts the classic four-spoke design of Equation Leopard brand. In addition to the multi-function buttons, there are also driving mode and terrain mode wheels under it, which is convenient to operate.

In terms of seats, titanium 3 adopts a 2+3 five-seat layout, the seats are covered with leather materials, and the body contact position is also perforated. In addition to the entry-level models, the front seats support electric adjustment, ventilation, heating and other functions to provide a comfortable riding experience for drivers and passengers. In addition, the car also provides electric lumbar support, Divare audio, W-HUD head-up display, steering wheel heating and other rich configurations (depending on the vehicle configuration).

In terms of power, Titanium 3 is built on Equation Leopard’s exclusive intelligent EVO platform. It adopts a car body, is equipped with front and rear dual motors, and has a comprehensive output of 310 kW. It can easily cope with both overtaking on urban roads and accelerating at high speed. The car also adopts CTB battery body integration technology, which improves the structural strength and safety of the car body.

In terms of battery life, the cruising range of CLTC for all models of Titanium 3 is 501 kilometers. The battery capacity of the rear drive version is 65.28 kWh, the battery capacity of the four-wheel drive version is 72.96 kWh, and the battery capacity of the drone version is 78.72 kWh. This endurance performance can basically meet the needs of most users for daily commuting and short-distance travel.

Generally speaking, Equation Leopard Titanium 3 has strong competitiveness in the price range of 130,000-190,000 yuan by virtue of its unique design, rich intelligent configuration, strong power and good endurance performance. At the same time, for young people who are pursuing individuality, Equation Leopard can unlock new ways of playing high-tech products, which is worth starting with.

Some sick people can’t be underestimated! Beware of these infectious diseases in the school season →

  The school season is coming and the children will return to school. It should be noted that autumn is the season of high incidence of infectious diseases, and some children have poor resistance and are particularly prone to get sick when they start school. What infectious diseases are prone to high incidence in the school season? How to prevent it?

  Diarrhea in autumn is mostly caused by rotavirus infection.

  Diarrhea in autumn is highly contagious, mostly caused by rotavirus infection, which is usually transmitted through fecal-oral route or respiratory tract. The incubation period is 2-3 days, which is often accompanied by cold symptoms at the beginning, and most children will have fever, followed by vomiting and diarrhea. Diarrhea in autumn usually lasts for 3 to 9 days, and the symptoms are the most serious in the first 3 days. Generally, it can heal itself in 5 to 7 days after onset. However, if you find that your child has obvious symptoms of diarrhea, it is recommended to go to the hospital immediately.

  Tian Geng, Infectious Diseases Branch of Beijing Medical Association:We mainly adopt hand hygiene, and in addition, we should thoroughly disinfect the environment polluted by viruses in our diet, such as children’s toys, scratching doorknobs and so on. Another is that we don’t have specific drugs for this virus now. Clinically, it is mainly symptomatic treatment, but don’t abuse antibiotics, because antibiotics are mainly aimed at bacterial infections. Another is that we vaccinate high-risk children or teenagers, because this disease is more common in children and less common in adults, so these teenagers on campus are prone to infection.

  Hand, foot and mouth disease is too high to be underestimated.

  Hand, foot and mouth disease (HFMD) is a common infectious disease in children caused by various enteroviruses, which is common in preschool children. Hand, foot and mouth disease can occur all year round, with the highest incidence in summer and autumn.

  Hand, foot and mouth disease is characterized by sore mouth, small herpes or small ulcer in hands, feet and mouth, which may be accompanied by fever, and most symptoms are not serious. The disease is often caused by enterovirus, which is contagious. It is mainly transmitted through the digestive tract such as fecal-oral route, and respiratory tract and close contact can also cause transmission. The disease usually recovered within one week, and there was no specific antiviral drug. When children have hand, foot and mouth disease, they should be isolated at home, and the living environment should be disinfected in time to avoid cross-infection; Rinse your mouth with normal saline or warm water before and after eating, and it is advisable to use liquid and semi-liquid foods as non-irritating foods; Keep local skin clean to avoid secondary skin infection caused by scratching rash; At the same time, we should observe the changes of the condition, and seek medical advice as soon as possible if there are symptoms such as convulsions and drowsiness.

  Tian Geng, Infectious Diseases Branch of Beijing Medical Association:Because hand, foot and mouth disease is also caused by enterovirus, but enterovirus is Coxsackie virus, which has many serotypes, so it doesn’t mean that you get hand, foot and mouth disease once, and you will never get hand, foot and mouth disease again. Therefore, in this case, we should advocate prevention, because it is an infectious disease in the digestive tract after all. For children with low immunity, it is also very helpful to vaccinate the relevant hand, foot and mouth disease vaccine to prevent it from developing into a serious disease.

  Norovirus infection needs timely hydration.

  With the coming of the school season, many disease control departments reminded that acute infectious diarrhea caused by norovirus has entered the peak period. What is norovirus? What should we do if we are infected with norovirus? Listen to the experts ↓

  Norovirus is a virus widely existing in nature. Moreover, it has the characteristics that the whole population is generally susceptible, and people of all ages may be infected. The virus can easily cause many people to concentrate on the disease in a short time in nurseries, kindergartens and other places. Norovirus infection is generally mild, the most common symptoms are vomiting and diarrhea, followed by nausea, abdominal pain, headache, fever, chills and muscle aches. Among them, children mainly vomit, and adults mostly have diarrhea. Norovirus infection leads to acute illness, which is a self-limiting disease. Most patients do not need treatment after onset, so they should replenish the water consumed during vomiting and diarrhea in time and rest for 2 to 3 days to recover. A few patients need to see a doctor in time because of serious symptoms of vomiting or diarrhea.

  Tian Geng, Infectious Diseases Branch of Beijing Medical Association:Norovirus is also a digestive tract virus, which is also transmitted through fecal-oral route. The incubation period is generally 24 to 48 hours, and the clinical course is generally a self-limited process of two or three days. That is to say, we are symptomatic, such as nausea and vomiting, don’t dehydrate, replenish water and electrolyte. To prevent norovirus, one is our hand hygiene, and the other is to disinfect with chlorine-containing disinfectant in time if there is vomit.

  Allergic rhinitis needs timely treatment.

  According to statistics, the prevalence of allergic diseases in China has been on the rise in recent years. Take allergic rhinitis as an example. At present, the number of patients in China exceeds 200 million. Experts remind that autumn is the high incidence period of asthma and allergic rhinitis, which is generally caused by allergens. This is a common disease that seriously harms children’s health and must be highly valued.

  Allergic rhinitis, also known as allergic rhinitis, is a common disease, which is mainly caused by the overreaction of individuals to specific allergens (also known as allergens) in the environment. These allergens can be pollen, dust, pet dander, mold spores, dust mites, food or drugs. The main symptoms of allergic rhinitis include stuffy nose, runny nose, itchy nose, sneezing, headache and itchy eyes. Many people think that allergic rhinitis attacks for a period of time, and forbearance will pass. In fact, this is a misunderstanding.

  Peng Xiaolin, Professional Committee of Otolaryngology, China Association of Integrated Traditional Chinese and Western Medicine:If allergic rhinitis is not treated in a standardized way for a long time, it will often bring some secondary diseases. For example, otitis media, sinusitis, nasal polyps, and sleep apnea syndrome are some of its secondary diseases. In addition, allergic rhinitis has some accompanying diseases, such as allergic conjunctivitis, asthma and so on. According to statistics, about 40% of allergic rhinitis is accompanied by asthma. It is worth noting that the incidence of asthma in minors is often higher than that in adults.

  According to experts, allergic diseases can occur all the year round or seasonally. Therefore, it is very important to control the disease and actively treat it.

  Peng Xiaolin, Professional Committee of Otolaryngology, China Association of Integrated Traditional Chinese and Western Medicine:Look for your own allergen and try to avoid contact with it. However, there are often some people who can’t identify their allergens, so standardized medication is needed. This kind of standardized medication, I suggest that you can’t fish for three days and dry the net for two days to treat it, but you should adhere to the medication in a standardized and effective manner during your allergic period.

  (CCTV reporter Li Bin Jun Li Kong Bingbing)

How to Download Soda Music to Local Soda Music [Tutorial]

  Soda music is a music software launched by Tik Tok. For many users who like to brush Tik Tok, they can find a lot of music and BGM they like to listen to, so there are many users and fans, many of whom want to know how to download soda music locally. Let Xiaobian introduce you to the local tutorial on downloading soda music.

  1. Open soda music and enter the software interface. There will be different music in the interface. Click the vertical […] in the music interface to open the pop-up window;

  2. Find the [Download] button in the pop-up window and click it to download songs to the local area of the mobile phone;

  3. However, downloading music requires a member of Pod Music, so users need to open a member before downloading.

  The above is all about how to download soda music to the local area. I hope the above content can help my friends.

Porsche’s new 911 Targa officially starts pre-sale

On May 18, it was learned from Porsche that the third version of the new 911 series was announced after the hardtop sports car and the convertible sports car. There are two four-wheel drive models of 911 Targa 4 and 911 Targa 4S for customers to choose from. At present, the two new cars have started the pre-sale work in the Chinese market. The manufacturer’s suggested retail price of 911 Targa 4 is 1.499 million yuan, and the 911 Targa 4S is 1.695 million yuan.

The exterior of the new 911 Targa is closest to that of the new 911 Carrera 4 Cabriolet, with almost identical technology and body below the window line. The wide rear, Targa roll frame and wraparound rear windows give the new car a highly dynamic appearance and low styling. The front of the body is 45mm wider than the previous model, and the more prominent wheel arches make this change even more vivid. The front cover, which is recessed between the LED headlights, pays homage to the design of the original 911 with its coordinated silhouette.

The 911 Targa 4 is equipped with 235/40 ZR front tires and 295/35 ZR rear tires with 19-inch and 20-inch light alloy wheels respectively, with 330mm brake discs on the front and rear wheels and monocoque calipers with black four-piston. The 911 Targa 4S is equipped with 245/35 ZR front tires and 305/30 ZR rear tires with 20-inch and 21-inch light alloy wheels respectively, with 350 mm brake discs on the front and rear wheels, and red six-piston brake calipers on the front wheels and red four-piston calipers on the rear wheels.

The roof system of the new 911 Targa has been further developed and, like its predecessor, includes two movable sections: a soft top and a glass rear window. Two one-piece magnesium flat pieces ensure that the soft top is always tensioned and soundproof and insulated. The heated glass rear window is made of weight-optimized laminated safety glass.

Thanks to the more powerful electric actuators, the roof is able to open or close fully automatically in just 19 seconds. With the push of a button, the glass rear window is raised and the roof opens. The windows attached to the movable canopy cover are then tilted and moved backward. At the same time, the two wings in the Targa roll cage open to exert the aerodynamic properties of the soft top. During the opening process, after the soft top is unlocked and folded rearward in a zigzag and tucked into the rear seats, the wings and rear window in the Targa roll cage close again.

When the roof is open, the driver can choose to manually lift the windshield integrated into the frame of the front ventilation trim, thus significantly reducing turbulence in the car, with the best effect in the speed range of 50km/h – 145km/h. To prevent damage, the standard parking assist system monitors the rear area of the car when the roof is open or closed. During this process, the rear window rotates outward to the outside of the rear of the car. If the system detects an obstacle such as a wall or other vehicle in an area of about 50 cm behind the car, it cancels the operation, thus preventing a collision.

The rear of the all-new 911 Targa features a widened, continuously adjustable stretch rear spoiler and elegant light strips that blend seamlessly with the body. The entire body shell is now made entirely of aluminium, with the exception of the front and rear. The new car features an enhanced active aerodynamic design, with the active element control strategy of the rear spoiler and cooling air deflectors altered according to the speed of travel and driving mode.

The new 911 Targa is available with an optional 930 leather component in the style of the original Porsche 911 Turbo (Type 930). This two-tone interior was designed by Porsche Exclusive Manufaktur in collaboration with design experts at the R & D Center in Weissach, and includes front/rear quilted seat centerpieces, quilted door panels, and other rich leather trims from Porsche Exclusive Manufaktur.

The two-tone interior is available in Bordeaux Red/Matte Grey, Black/Slate Grey, Slate Grey/Icelandic Green, and Graphite Blue/Mojave Beige. In addition, the center console storage box lid is stamped with Porsche Exclusive Manufaktur letters, and the headrest is stamped with the Porsche coat of arms. The new car comes standard with Porsche Connect Plus and a SIM card with integrated LTE network capabilities.

The new 911 Targa is powered by the new six-cylinder twin-turbo horizontally opposed (Boxer) engine used in the 911 Carrera model. The 911 Targa 4 has a maximum power of 283kW (385PS) and a peak torque of 450Nm. Combined with the optional Sport Chrono component, it only takes 4.2 seconds to accelerate from standstill to 100km/h, which is 0.1 seconds shorter than the previous model.

The 911 Targa 4S has a maximum power of 331kW (450PS) and peak torque of 530Nm. Combined with the Sport Chrono component, it only takes 3.6 seconds to accelerate from standstill to 100km/h, which is 0.4 seconds shorter than the previous model. The top speed of the 911 Targa 4 is 289km/h, and the 911 Targa 4S reaches 304 km/h. It is worth mentioning that the 911 Targa 4 and 911 Targa 4S are equipped with the new PDK 8-speed dual-clutch transmission for the first time.

The new 911 Targa comes standard with PASM (Porsche Active Suspension Management) electronically-controlled variable shock absorption, which automatically adjusts the shock absorption characteristics to adapt driving comfort and handling to the corresponding driving situation, and offers both standard and sport manual adjustment modes. The rear axle fully variable electronically controlled differential lock includes Porsche Torque Guidance Plus (PTV Plus), the 911 Targa 4S is standard, and the 911 Targa 4 is optional.

Like the other eighth-generation Porsche 911 models, these two four-wheel-drive models also come standard with Porsche’s Wetland Mode. If sensors in the front wheel arches detect significant water on the road surface, they will send a signal in the instrument cluster, recommending that the driver manually switch to Wetland Mode. After that, the Porsche Stability Management System (PSM), Porsche Traction Control Management System (PTM) and drivetrain responsiveness will be adjusted to ensure maximum stability.

How to turn on dark mode for Autonavi maps How to turn on dark mode for Autonavi maps [Detailed explanation]

  Autonavi map is a very convenient and easy-to-use navigation software. Everyone can quickly navigate and query the route when they go out, and the software supports dark mode, so that users are not so dazzling when using it at night. If you want to turn on this mode, remember to come to IT Encyclopedia to learn.

  1. Click on the Autonavi map to enter my interface;

  2. Then click Settings to enter;

  3. Turn on the button on the right side of the dark mode.

  The above is the relevant information brought by the editor. Do you think you can help yourself deal with these problems? If you like it, please come to IT Encyclopedia to watch more content.

Why is the weather complicated and changeable in spring?

Strong winds in the north, severe cooling, rain and snow weather, regional heavy rain and strong convective weather in the south … The forecast of the Central Meteorological Observatory shows that from April 1, China has ushered in the largest range of heavy rain and snow weather this year, and a large-scale precipitation process has occurred in the central and eastern regions. On April 2, the Central Meteorological Observatory successively issued a blue rainstorm warning and a blue severe convective weather warning. Why is the weather complicated and changeable in spring? Meteorologists interpreted it.
Fang Yi, chief forecaster of the Central Meteorological Observatory, said that the heavy rain and snow weather process mainly has two characteristics: wide range of precipitation, high intensity and superposition of various disastrous weather. "From April 1 to 5, the land area with accumulated precipitation above 100 mm will reach 230,000 square kilometers, which is the largest heavy rain and snow weather process this year."
Sun Jun, chief forecaster of the Central Meteorological Observatory, said that April 2-4 is the main period of precipitation and strong winds. In terms of precipitation, from April 2 to 5, there were moderate to heavy snow or sleet in eastern Gansu, Ningxia, northern Hebei and central and eastern Inner Mongolia, and there were blizzards or heavy blizzards in central Inner Mongolia. The main snowfall period was April 2 to 3; There are moderate to heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, Jianghuai, Jiangnan, South China, Huanghuai and the southern part of Northeast China. There are heavy rains in parts of Henan, Hubei, Hunan, Anhui, Jiangxi, Zhejiang, Guangxi, Guangdong and Fujian, and there are local heavy rains. The main rainfall period is from April 2 to 4.
In terms of gale cooling, on April 2, cold air mainly affects northwest China and Inner Mongolia, on April 3, it affects the western part of Northeast China, northern North China, Huanghuai and Jianghan, and on April 4-5, it affects the central and eastern parts of Northeast China, North China, Jianghuai and the south. There will be 4 to 6 winds in the central and eastern regions, with gusts of 7 to 9; From April 2 to 5, the temperature in most parts of the north dropped by 6 to 10 degrees Celsius, and the temperature in the south dropped by 4 to 8 degrees Celsius.
"The land area with a temperature drop of more than 10 degrees Celsius is 940,000 square kilometers." Sun Jun said.
Sun Jun analyzed the causes of this weather process, which was mainly influenced by two weather systems, one was the cold air in the north, and the other was the Jianghuai cyclone from the south. The northern region is mainly affected by cold air. On the morning of April 2, cold air has reached the Hetao area to the eastern part of Gansu, and there are strong winds and cooling weather in Xinjiang, most of Gansu, western Inner Mongolia and Ningxia. Next, the cold air will continue to move eastward and southward, bringing strong winds and cool weather to most parts of the central and eastern regions. However, many places in the south are mainly affected by the Jianghuai cyclone, resulting in a regional rainstorm process.
Sun Jun said that as of April 2, the cold air and the Jianghuai cyclone had not met. Around April 4, the cold air moving eastward and southward will meet the growing Jianghuai cyclone. At that time, the confrontation between cold and warm air will lead to mixed strong convective weather including short-term heavy precipitation, strong wind and local hail, which will affect Henan, Hubei, Anhui and Hunan.
Recently, the weather in some areas has been cold and hot, and this time there has been a sharp drop in temperature. Is it a "cold spring"?
Fang Yi said that in meteorology, "cold in late spring" refers to a weather process in which the temperature drops rapidly in spring due to the influence of strong cold air, and a large range of crops are frozen due to warm before and cold after. "Late spring cold" usually appears from mid-March to April, which generally means that the average daily temperature in Jiangnan area is lower than 12 degrees Celsius for three consecutive days, or lower than 14 degrees Celsius for five consecutive days. As far as this process is concerned, because the temperature drop in the south of the Yangtze River is not severe, the temperature after cooling is close to the same period of the year, and it is unlikely that crops will be damaged by freezing in a large area, so it is unlikely to reach the standard of "late spring cold".
"Spring is the season when cold and warm air meet. The cold and warm air changes. When the cold air is strengthened, the temperature will decrease, but it is still in the process of gradually warming up. Therefore, it is normal for the weather to be cold and hot. The public needs to pay attention to the early warning information issued by the local meteorological department and adjust the dress in time according to the temperature change. " Fang said.
Our reporter Li Hongmei.
Source: People’s Daily
Reporting/feedback

Short videos and live broadcasts share traditional skills, and Pu ‘er tea merchants accelerate their growth in Tik Tok e-commerce.

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office

In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.

But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.

Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.

I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.

However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.

How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.

Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".

After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.

He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.

In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.

In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.

Push Pu ‘er tea to the mass market through standardization.

Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.

In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.

In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.

Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.

Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.

In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.

In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.

On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.

For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.

On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products

Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.

Reach the mass consumers online.

From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.

Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.

However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.

In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.

After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.

The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.

Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.

This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.

Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」

Interest in e-commerce growth in Tik Tok

In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.

In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.

Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.

In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"

In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.

Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」

After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce

In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.

The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」

Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.

Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.

In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.

Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.

What is culture and how to understand the word culture?

What is culture and how to understand the word culture?

What is culture? Let’s start with what is literature and what is culture.

Text:

"Shuo Wen Jie Zi": "Wen, wrong painting also. Xiang Jiaowen. " (Oracle Bone Inscriptions’s writing "

",with" people "above and" hey "below. "Man" and "Wa" are wrongly drawn and like essays. )

People: from the family, from the family.Hey.

Shuo Wen Jie Zi: "Hey, right. Like the shape of a left lead. All the genus is from the genus.”。

It is the paradigm of the word "Nuo" that the right is violent and the shape like the left is more like the shape of the male root.

"Shuo Wen Jie Zi": "Hey, left-handed. From reverse to reverse. Reading is the same as reading. " . It bends from left to right, so it is the paradigm of the word "Zi" that its character image is drawn from the right and is still like the shape of yin flowing out.

The two paradigms are superimposed. Youyin affects yang.Blind dateLovers are the paradigm of herringbone.

Because Oracle Bone Inscriptions’s "person" and "entry" are easily confused. Oracle Bone Inscriptions’s "human" writing (

)

"Shuo Wen Jie Zi": "Man, the nature of heaven and earth is the most expensive. This essay is like the shape of an arm and a shin. " . Its Oracle Bone Inscriptions shape is like the shape of a person saluting from the side. The form of the adult crown ceremony of the Jewish man is the essay (or Oracle Bone Inscriptions)

") The paradigm of the word" human ".

"Shuo Wen Jie Zi": "Hey, hey. From you, from you, intersect. " .

(See a picture "Hey")

(Hey: See a painting "Hey”)

The superposition of two paradigms: Yin and Yang.HeyIt is the paradigm of the word "Wa" to intersect with Yin and Yang and make friends with Thailand.

The two paradigms of "human" and "wa" are superimposed: the staggered painting still shows that the person who sends out the information of love and mating is the paradigm of "Wen"

(Person: See "Person" in one of the two paintings)

(

), the superposition of the two paradigms of human beings: Judaism teaches the exercise of human rebirth. If the person born is the paradigm of Chinese characters. Life is full of one head and one foot. From the fall of people, it means that what they are born into).

"Wen" is a message sent by interlaced paintings that still show love and seek mating.

change"Judaism teaches people to be born again if they are born.

"Culture" is the change caused by information orientation.

The Biography of Ben Gua in Zhouyi: "Rigid and soft are intertwined, and astronomy is also; Civilization stops, so does humanity. Observe astronomy, observe time changes, observe humanity, and turn it into the world. " .

The message of yin and yang is astronomy, and the message of civilization is humanity. Observing the information of yin and yang can tell the changes of the times. Observing the information sent by civilization and participating in it can make a world you like.

What people love now, then what the future world of mankind will be. This is the oldest and deepest understanding of "culture"

The definition of culture on the internet: culture is all human spiritual activities and their products relative to politics and economy. This is wrong. This is wrong. This is wrong. Say the important things three times.

"Culture" is the change caused by information orientation. It is not only human beings who have "culture". Everything in the world has "culture". For example, "fossils", from the information left in "fossils", we can refer to and study the changing process of paleontology. It’s just that we usually study the "culture" of human beings. Studying "culture" can let us know the past and the future. The Book of Changes was the earliest study of "culture". Unfortunately, our modern books classify it as a superstition of fortune telling.

"Text" is the information we get, or the information we send.

Information can deduce its predecessor source, what is happening now and its future development.

The "transformation" here refers to the changes after we accept the information. And the changes caused by the information we send.

The simplest and most practical understanding of "culture" is that what we love now will determine what our future will be. And everything we are suffering now is caused by our past kindness. Learning "culture" can help us to move forward towards the beauty in our hearts in the future. High-level "culture" can shape a world that one yearns for.

The "cultural" war is to confuse the beauty and ideals of the rival nation. Let its nation have no cohesion and combat effectiveness. So as to conquer the nation by using the deviant elements of the nation. Poison textbooks are an example, and the other party has already started. And we? ? ? ? ? ?

Appendix:

CIA’s Ten Commandments against China Youth

First, try to seduce and corrupt their youth with material things, encourage them to despise, despise and further openly oppose their original ideological education, especially communist dogma. Create interest and opportunities for them to be unrestrained in pornography, and then encourage them to have sexual promiscuity. Let them not be ashamed of shallowness and vanity. We must destroy the hard-working spirit they have emphasized.

Second, we must do everything possible to do a good job in communication, including movies, books, television, radio waves … and new religious communication. Making them yearn for our ways of clothing, food, housing, transportation, entertainment and education is half the battle.

Third, we must draw the attention of their youth away from the tradition of government-centered. Let their minds focus on sports performances, pornographic books, pleasures, games, criminal movies, and religious superstitions.

Fourth, they often create things that have nothing to do and let their people discuss them openly. This planted the seeds of division in their subconscious. In particular, it is necessary to find good opportunities among their ethnic minorities, split their regions, split their nationalities, split their feelings, and create new hatred and old hatred among them. This is a strategy that cannot be ignored at all.

5. We should constantly create news and vilify their leaders. Our reporters should find opportunities to interview them and then organize their own words to attack themselves.

6. Democracy should be promoted under all circumstances. Whenever there is an opportunity, whether it is large or small, tangible or intangible, we must seize the opportunity to launch a democratic movement. No matter on what occasions and under what circumstances, we must constantly demand democracy and human rights from them (the government). As long as each of us keeps saying the same thing, their people will surely believe that we are telling the truth. We catch a person is a person, we occupy a site is a site.

Seven, we should try to encourage them (the government) to spend and encourage them to borrow from us. In this way, we have full confidence to destroy their credit, devalue their currency and inflate it. As long as they lose control of prices, they will completely collapse in the people’s minds.

Eight, we should use our economic and technological advantages, tangible and intangible blow to their industries. As long as their industry is paralyzed unconsciously, we can encourage social unrest However, we must help and assist them very lovingly on the surface, so that they (the government) will appear weak. A weak government will bring greater turmoil.

Nine, to use all the resources, even gestures, a word and a smile, are enough to destroy their traditional values. We should use everything to destroy their moral hearts. The key to destroying their self-esteem and self-confidence is to hit their hard-working spirit as much as possible.

10. secretly transport all kinds of weapons and equip all their enemies and people who may become their enemies.

You must play these 22 games.

For many people, games are not only entertainment, but also a cultural and emotional sustenance. An excellent game can make you immerse yourself in its world and resonate. The following games are recognized as outstanding works in the industry, and are worth every gamer’s experience.

This is a first-person shooting game with the background of World War II. Players will play the role of the Soviet Red Army, and fight the Nazi Germans in Stalingrad. The extremely realistic battlefield picture and the incisive violent aesthetics make people feel like they are on the battlefield. The game does not beautify the war, but shows its cruelty and meaninglessness.

This is a landmark one-person shooter game. Players will fight against mysterious allied forces and alien creatures in the ruins of the city. Wander among various abandoned facilities to find weapons and fight with the enemy. This simple game has become a classic in FPS history through well-designed shooting experience and environmental exploration.

This is a super popular football simulation game. With the permission of nearly 10 thousand players and hundreds of teams around the world, players can choose their favorite teams to participate in various events. The super-high level of sports physics simulation makes this game a hot item in e-sports, and also allows fans to enjoy high-level football match fun.

This is also a popular sports video game in reality. All officially authorized NBA teams and stars, and a realistic five-to-five basketball experience, make this game super popular. Players can participate in all kinds of basketball games, experience the life of professional stars, and create their own legendary stories through career mode.

This is a battle game where Nintendo’s star characters get together to participate in the inter-act game. From Mario to Link, from Pikachu to Dr. Crow, the popular characters that appear in Nintendo’s works are here. Rich and interesting operation methods and scene design make this game suitable for all ages absolutely enjoyable.

This is an online card game produced by Blizzard. Players will set up decks from hundreds of cards that can be collected and use them to play against other players. The card effect is rich and the deck combination is varied, which makes this seemingly simple game full of great breakthroughs. High-level art design and classic Warcraft theme also make this game win the hearts of countless players.

This is a unique first-person puzzle game. Game scenes are all fantastic spatial puzzles, and players need to use physics knowledge to decrypt and move forward by portal. The sci-fi atmosphere with strict logic design brings fresh and exciting exploration fun. The end of the game story is also full of philosophical metaphors, which makes people unforgettable for a long time.

This is a dark action RPG game. Players need to choose a magic profession, fight demons all over the world, and finally fight the devil from hell. Rich equipment and skill trees, randomly generated map patterns and challenging and difficult settings make this game have endless repeated play value.

This third-person shooter depicts the doomsday scene after the collapse of human civilization. The player will play a middle-aged man who sends a special girl to a research institution. In the journey that contains the light and darkness of human nature, the fate of the two will be intertwined. This is an unforgettable adventure.

This is a very popular first-person shooter game. Players will choose one of dozens of heroes and cooperate with their teammates to fight against the enemy. Rich hero design and strict competition balance make this game a major attraction of e-sports. The game itself is also very suitable for more casual players, bringing compact and refreshing shooting fun.

Limit 2 for 3, Tucker and Milton parachuted into Houston Rockets.

Houston Rockets made a 2-for-3 offer with Philadelphia 76ers.

According to espm, the Houston Rockets and the Philadelphia 76ers discussed a 2-for-3 deal. The Rockets sent out Porter Jr. and the first-round draft pick in 2025, and got Tucker+Milton from the 76ers. Tucker and Milton have rich playoff experience, which is very suitable for the current Rockets. The Sixers need them to help Green and others grow up.