According to the data of the Association, the sales volume of Geely Automobile reached 127,000 in August 2023, which is second only to BYD and FAW-Volkswagen in the domestic market. It is worth mentioning that in the past two years, the sales of Geely’s fuel vehicles have also declined, and the model with the highest sales volume is Geely Xingyue L.
Recently, the new Geely Xingyue L was officially launched, and two new cars were launched, with a price of 157.7-168.7 million yuan. As a small modified model, the appearance and interior of the new car have not changed significantly, but the configuration has been upgraded. At present, Geely is transforming into a new energy source, but it still needs a steady performance in the fuel vehicle business. So what is the prospect of Xingyue L?
Small modified models, basically unchanged.
The price of the new car starts from 157,700 yuan, which is the cheapest model launched by Geely Xingyue L in the past year or so, indicating that the competition in the fuel vehicle market is still fierce, and Xingyue L needs to show some good performance before it can gain a foothold in the market.
However, the appearance and interior of the new car have not changed much. The new car still uses the family-style straight waterfall net, and the headlights and the front surround have not changed. This is a design concept inherited from Volvo. Judging from the current situation, this design language is unlikely to change much in the short term.
The biggest change in the appearance of the new car is that it provides a kind of car paint called "Yuandai frosted gray", which looks more textured and more attractive to consumers, but it needs to pay an optional price of 6,000 yuan. The people who buy this kind of car paint may be mainly young consumers.
The body size of the new car has not changed, and the body length is 4770mm, which is not particularly excellent in the same class, but its wheelbase has reached the leading level of 2845mm, reaching the standards of many joint venture medium-sized or even medium-sized SUVs, bringing users spacious seating space and trunk space.
In addition to the relatively large space, the new car has reached a relatively high level in terms of comfort. The main driver’s seat provides lumbar support function and seat heating function, automatic air conditioning, rear seat air outlet, temperature zone control, PM2.5 filter in the car, and negative ion generator are all standard in the whole department, and the overall performance is still good.
The rear of the car continues to use the currently popular through taillights, which has a high degree of recognition. At the same time, this car also adopts a hidden exhaust system and is equipped with a large-size rear enclosure, which looks more sporty and visual. The effect is also better, which improves the value of the whole car.
It is worth mentioning that the new Xingyue L does not provide four-wheel drive models. In fact, except for the 2021 Xingyue L, the new cars of Xingyue L have not launched the four-wheel drive version in the last two years. This may be because the demand for the four-wheel drive system by family car users is not very strong, but its fuel consumption is obviously higher than that of the two-wheel drive version, so it is simply cancelled.
In terms of interior, the new car has not changed much, and the interior layout is basically the same as that of the current model. The dual screen design is adopted, which is relatively rare in the fuel car of the same price. It looks more scientific and more in line with the driving habits of young consumers. As far as the current situation is concerned, this set of interior design language should be able to persist for one or two years before it will be updated.
The main change in the interior of the new car is that it comes standard with a 50W wireless charging panel and a 18V front power supply, and at the same time, it adds a splash-ink suede interior, which looks more classy, but such a change should not have any obvious impact on sales.
In terms of power, the new car is equipped with a 2.0T turbocharged engine and matched with an 8AT gearbox. The maximum power is 175kW and the maximum torque is 350 N m. It has a good performance in terms of power output and handling experience. This engine comes from Volvo, and there is no problem in performance and reliability, but it also inherits a bad place, that is, it needs to add 95 # gasoline, which will bring higher car cost.
Overview of vehicle models
Compared with the old models, the new Star Yue L has lower price, slightly improved configuration and higher cost performance. There is little difference in the basic configuration between the two newly launched models. The main difference lies in acoustics, sense of science and technology, etc. Which one is more cost-effective, depends on the user’s budget and actual needs.
Model: 2024 2.0TD high-power automatic two-wheel drive Yun Qi version.
Price: 157,700 yuan
Comments: low price, rich configuration and powerful power, suitable for users with small budget.
It has L2-level driving assistance functions such as active braking, lane departure warning, 360-degree panoramic image, transparent chassis, lane keeping assistance, and road traffic sign recognition. At the same time, it also provides various common configurations such as keyless start, keyless entry, electric induction trunk, front sound insulation glass, intelligent voice recognition, 4G network, OTA upgrade, mobile phone wireless charging, and 72-color atmosphere lights.
Model: 2024 2.0TD high-power automatic two-wheel drive Skyline Edition
Price: 168,700 yuan
Comments: The configuration has been improved to a certain extent, with stronger sense of science and technology and entertainment functions, which is suitable for users with sufficient budget.
The price has increased by 11,000 yuan, and various configurations such as 20-inch tires, rear privacy glass, AR-HUD augmented reality head-up display, automatic anti-glare in interior rearview mirror, swallow Lishi audio, and rear independent air conditioning have been added, which has improved the car experience.
Summary: The starting price of the new Xingyue L has been lowered to less than 160,000 yuan, and the cost performance has been improved to some extent. However, the starting price of 157,700 yuan has no advantage compared with some new energy vehicles launched by Geely itself. The main users of the new Xingyue L should be those who don’t like new energy vehicles. Therefore, for Geely, it can be said that the modified Xingyue L can maintain its position of selling 10,000 vehicles a month.
