If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.
Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.
According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.
Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.
Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.
Kylie Cosmetics helped Kylie Jenner break through $1 billion.
According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.
However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.
On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.
On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.
Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.
According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.
The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.
Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.
With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.
According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.
As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.
With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.
However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.
Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.
In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.
The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.
Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.
Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.
It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.
Judging from the capital background behind the two brands, Fenty Beauty is obviously better.
In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.
Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.
At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.
Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.
Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.
This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.
Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.
In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.
In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.
In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.
Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.
The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.
In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.
Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".
According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.
Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.
Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".
Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.
The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.
This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.
Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.
Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.
On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters
Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.
Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.
In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.
In the off-season of NBA, the TOP150 large-scale voting activities were held, and the second stage featured 150 players who appeared in service to vote for the ranking. In the first part, every three players are divided into 50 groups, and five groups of votes are held every day. The first place in each group is 1-50, the second place is 51-100, and the third place is 101-150. On the 4th day, in the five groups of voting, Jamal Murray, Fox, Morant, Harden and Sabonis Junior all entered the 1-50 places without any suspense. Except Fox, the other four stars all exceeded 90% of the votes, and Harden led the way with more than 95% of the votes. Aidan missed the top 50 in active service because of his poor performance in the playoffs, and Horford and Lori, two veteran all-star players, lost their performance due to their age, and also missed the top 50 in active service, so all three entered 51-100.
The voting results of each group are ranked as follows:
The first group of votes: 1 Jamal Murray, 2 Ayton, 3 Potis.
The second group of votes: 1 Fox, 2 Horford, 3 Grimes.
The third group of votes: 1 Morant, 2 Bogdahn-Bogdanovic and 3 White.
The fourth group of votes: 1 Harden, 2 Lori and 3 Giddy.
The fifth group of votes: 1 Sabonis Jr., 2 Lowe, 3 Trey Murphy.
Enter 1-50 places: Jamal Murray, Fox, Morant, Harden, Little Sabonis.
Jamal Murray, Morant, Harden and Sabonis Jr. all won more than 90% of the votes in their respective groups, and Harden won an overwhelming majority of more than 95% of the votes, leading the way, thus successfully ranking first in the group and entering the 1-50 active duty range. Jamal Murray was the No.2 winner of the Nuggets’ championship last season. He staged a perfect "redemption" script after returning from a serious injury and won the ESPY Best Comeback Award. Morant’s personal performance is one of the representative stars of the new generation, although the off-court "gun door" incident has been criticized. Sabonis Jr. performed well last season, helping Kings return to the playoffs after 17 years, and won a contract renewal with the highest salary this summer.
Harden won more than 95% of the votes and became the player with the highest number of votes, which shows that he still has a huge fan base in China. Harden averaged 21 points, 6.1 rebounds, 10.7 assists and 1.2 steals in the regular court last season, and was crowned the league’s assistant king successfully. Even though the playoffs failed to stop the 76ers from stopping in the second round, he once scored 40+ in two games. As for Fox, although he only got over 80% of the votes, he still ranked first in the group, and also successfully advanced to the 1-50 active duty range.
Enter 51-100: Ayton, Horford, Bogdahn Bogdanovic, Lori and Lowe.
As the core of the Sun’s insider, Aidan missed the top 50 in active service. He averaged 18 points and 10 rebounds in the regular field last season, but the playoff data shrank to 13.4 points and 9.7 rebounds, which was naturally criticized by Jokic. Horford and Lori, two veteran All-Star players, have greatly reduced their competitive ability due to factors such as age and injuries. However, they helped the Green Army to advance to the East Finals and the Heat to advance to the finals respectively, and they also entered the active service range of 51-100.
Bogdahn Bogdanovic and Lowe also entered the 51-100 active duty range. Bogdahn Bogdanovic averaged 14 points, 3 rebounds and 2.8 assists in the regular field last season, making him a top scorer in the league. As for Luo Wei, who contributed 8 points, 8.3 rebounds and 1.4 blocks in the regular field last season, he is an important substitute for the Celtics’ inside, and with Horford continuing to get old, Luo Wei’s data and team status are expected to continue to improve next season.
Enter 101-150: Potis, Grimes, White, Giddy, Trey Murphy.
The five players who enter the range of 101-150 are basically important role players of their respective teams. Potis averaged 14.1 points, 9.6 rebounds and 1.5 assists on the regular court last season, and was an efficient bench substitute for Bucks. Grimes averaged 11.3 points, 3.2 rebounds and 2.1 assists on the regular court last season, and was the bench gangster of the Knicks. Giddy averaged 16.8 points, 7.9 rebounds and 6.2 assists in the regular field last season, becoming one of the main cores of Thunder. Trey Murphy averaged 14.6 points, 3.6 rebounds, 1.4 assists and 1.1 steals in the regular court last season, becoming an important player in the pelican.
White averaged 12.4 points, 3.6 rebounds and 3.9 assists in the regular field last season, and further improved his performance in the playoffs. With the Celtics sending Smart to the Grizzlies in the offseason, White is expected to be righted and become the new starting point guard of the Green Army in the new season.
Notice of voting for the star on August 5
In the second stage of the TOP150 large-scale voting activity in NBA offseason, 150 players were selected for voting ranking. The list of players participating today is 21-25 groups of players, as follows:
21. Adebayor, Smart, Monk
22. Jay Brown, Norman Powell, Fultz
23. Trey Young, Chrt, Vanderbilt
24. Edwards, Hero, Herbert Jones
25. George, macdaniels and Tommy Tam
Coach Spool looks more like the coach of the new American Dream Team, and Cordao became the shopkeeper of cutting.
After Popovich withdrew from the men’s basketball team of dreams, Cole, the former assistant coach of the dream team, replaced the upper position. This is something that has been predicted for a long time, and there is not much controversy. After all, the coach of the dream team mainly depends on prestige and contribution.
However, according to the coach’s ability, it is estimated that Cole can only work as an assistant coach, and the real coach is Cole.
When Tarun Lu painted a tactical board for the members of the dream team, many people joked that the real coach was off, and Cole was overhead.
Now the Heat officially released a photo of Coach Spool in the Dream Team. On the surface, it congratulated Coach Spool on becoming the assistant coach of the Dream Team, but it seems a bit like guiding others to see that he is the real coach.
When the three coaches gathered in the training ground, Coach Spool stood in the middle position to explain the tactics to Tyrone Lu and Cole. Tyrone Lu was able to conduct business discussions and was more serious, and Cole was the one who obviously played soy sauce. He couldn’t understand the latest tactical ideas.
Therefore, the luxury coaching staff of this dream team, Cole is actually a shopkeeper of cutting and cutting, and the people who really work are Tyrone Lu and Coach Spool.
Houston Rockets made a 2-for-3 offer with Philadelphia 76ers.
According to espm, the Houston Rockets and the Philadelphia 76ers discussed a 2-for-3 deal. The Rockets sent out Porter Jr. and the first-round draft pick in 2025, and got Tucker+Milton from the 76ers. Tucker and Milton have rich playoff experience, which is very suitable for the current Rockets. The Sixers need them to help Green and others grow up.
Pelinka, the Lakers’ manager who has been questioned for several seasons, finally became a recognized manager through the operation of last season and this summer.
The Lakers added a lot of new recruits this summer, such as Vincent, Prince, Reddish and Hayes, and successfully retained the backbones of Russell, Reeves and Bacamura. The most important thing is that Pelinka managed to keep the Lakers’ total salary within the luxury tax line by signing contracts or signing signings. I have to admire his actions.
After the lineup was confirmed, the Lakers management began to think about the future. It has been reported that the Lakers began to contact Davis to discuss the renewal of the contract. Davis currently has two years left in his contract with the Lakers, which is $40.6 million and $43.22 million respectively. Now Davis is eligible to sign a contract renewal with the Lakers for up to three years and $170 million.
Brian Windhorst, a famous ESPN player, revealed that the contact between the Lakers and Davis was not smooth. Davis said that he was not in a hurry to discuss the contract renewal with the Lakers and refused the current negotiation request with the Lakers. The reason is that Davis needs to seriously consider whether to stay with the Lakers all the time.
Brian Windhorst said that the source revealed that Davis was dissatisfied with his status in the Lakers last season. At the critical time of many games, Davis thought that he was not respected on the court, had no sense of participation and could not get the ball. And the coach Hamm has been flaunting Davis as the leader of the team, which is just a sentence, and it has not been implemented in daily life and competition.
However, Davis still has two years left on his contract, and there is still a lot of time left for the Lakers. They can use one season next season to get rid of Davis.
It’s a bit surprising that the Lakers signed Vincent this summer. Although Pelinka’s operation has been evaluated very well by the outside world, Vincent’s position in the team is rather awkward under the circumstances of vigorously cultivating Reeves and the team renewed Russell’s contract.
Judging from the current Lakers lineup, the inside line is slightly weak. Judging from Hamm’s coaching style last season, it is debatable whether Hayes can take on the heavy responsibility of rotating the center, even though Davis has been playing the center. In fact, the Lakers can keep castleton, who performed very well in the summer league, and a small version of Jokic may surprise the Lakers. Castleton has a soft shooting feel, good organization and rebounding ability.
Judging from the Lakers’ previous games, many games are easy to fall into scoring drought. Although they once led by a big score, they can all be caught up or even overtaken by the other side, and their ability to score continuously is not strong. Many times, they are easy to fall into scoring drought. Nowadays, the lineup has not been greatly improved compared with last season. In the past, James was able to undertake this ice-breaking task, but now James is not as good as before in both physical strength and explosive power. Last season, Reeves stood up for many times, which made this teenager.
From this point of view, the Lakers need Davis and Russell to stand up and take on more responsibilities in the new season, and Reeves, Bacamura and Vincent also need to have stable performance. Only by uniting, the Lakers will achieve better results in the new season.
50,000 Messi photos and 20,000 tickets. Who is robbing the Argentine fans?
According to the current news, the world champion Argentina will come to China in June to play two friendly matches. Lionel Messi and other leading players will come with the team, and the World Cup will also come to China. According to the media source Yuan Dengke, from June 15th to 16th, Argentina will play against Australia in Beijing Workers’ Stadium.
The Argentine team has a large number of fans in China, and it is also the new world champion in 2022, and it is the first person in history, Messi. Before the trip to China started, the popularity exploded. Countless fans are gearing up and ready to go to the scene to witness the style of the king of the ball and cheer for the world champion.
But the problem is coming. According to zhouyan, a media person, the ticket price of this game has been fried to a terrible level. The third-class ticket is 9300 yuan, the second-class ticket is 14200 yuan, and the first-class ticket is 19500 yuan, which is close to 20,000 yuan.
This kind of fare has exceeded the affordability of most ordinary fans. Everyone loves Argentina and Messi, but they also need to live. A ticket of 20,000 yuan is the income of many people for four months.
Someone on the Internet took the opportunity to attack and said that Argentina was poor and crazy. Now it has become a world champion and started to circle money crazily.
Of course not.
China has a huge Argentine fan base, and the fans have long been eager to see it at home. It would be best to arrange a match between the national football team and Argentina, and the benefits can be maximized. The organizer also planned this, but as early as April, the China Football Association basically finalized the warm-up match between Myanmar and Palestine on the international match day in June, and Argentina missed the match against the national football team.
So the final plan is to host it in China, and Argentina will come to China to play two games with other countries.
In this way, the interests of the organizer can’t be maximized, so in terms of fares, it will be improved and the fans will pay the bill.
Not only that, domestic scalpers will not miss this opportunity. You know, domestic scalpers have formed a complex industrial chain, which is attached to major commercial activities to drive up fares, enrich themselves and let consumers pay the bill.
At the end of May and the beginning of June, China and Taiwan Province will give six performances in the Bird’s Nest on May 9, but after the tickets were sold on May 9, the crazy scene made people stunned. The tickets for 300,000 tickets were almost gone, and most fans couldn’t get tickets. But those scalpers are selling tickets on a large scale, and the price has doubled.
Whether it is a concert, a drama or a stage play, or a football match like Argentina’s coming to China, the more important it is, the more scalpers flood in, and the more expensive it is.
Argentina’s popularity is almost the strongest in China, so it’s not surprising that their ticket price can be up to 20 thousand, but it’s just a bitter experience for fans and Messi. It costs 70,000 yuan to be able to enter the stadium and even take a photo with Messi if you want to enjoy the style of the king of the ball on the spot. The key point is that idols don’t know that everyone has spent so much money.
I still hope that the relevant departments can crack down on the scalper market and make ticket purchase fairer.
Eight teams involved in the Super League were investigated for match-fixing, and the Shanghai seaport in Taishan, Shandong Province was among them.
At present, there is no definite time when the Super League will kick off in the new season, but the anti-corruption wave in China football triggered by Li Tie’s investigation shows no sign of abating. In particular, the news of match-fixing and gambling involved in the Xinghan Wu incident may not be an individual phenomenon. According to a well-known domestic football media source, as many as eight Chinese Super Clubs have begun to be investigated by relevant departments, among which the Shanghai Harbour in Taishan, Shandong Province is one.
Recently, a football media person surnamed M posted a message on social media that investigators had gone to Guangzhou and Jiaying to investigate the local gambling situation in the last two years. As we all know, there used to be four Super League teams in Guangdong, and the clubs in Guangzhou are Guangzhou City and Guangzhou Team. It is inevitable that one of these two teams will be investigated by the relevant departments this time. The Shenzhen team has been mentioned many times before. The most typical case is: in the 2019 season, the Shenzhen team drew 4-4 with Wuhan Zall at home, and the head coach of Wuhan team at that time was Li Tie, who is now in prison.
After Chen Xiaoyuan was investigated, because of his relationship with Chen Xiaoyuan, the Harbour Club is likely to be investigated by relevant departments. During Chen Xiaoyuan’s tenure as chairman of the Harbour Club, some accounts and other issues were the focus of investigation by relevant departments. Previously, the news of match-fixing involved in the Xinghan Wu incident made Shandong Taishan deeply involved. If nothing else, in the final stage of last season, Shandong Taishan team beat Shenzhen 8-0 at home, and this game was questioned by many fans. If it’s not a match-fixing, it’s at least a tacit match.
Mr. Mo Yan’s writing style is magical realism, so is China football?