杭州品茶工作室 – 第 2 页 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

Two major beauty giants bet on China, making beauty technology a ＂battleground＂？

A few days ago, Shiseido (China) Investment Co., Ltd. added an investment enterprise-Xiamen Ziyue Equity Investment Partnership (hereinafter referred to as "Xiamen Ziyue"). It is understood that the registered capital of the company is 501 million yuan, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private funds. It is noteworthy that on May 8th, L ‘Oré al Group officially announced the establishment of its first investment company in China market-Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meidifang Investment") with a registered capital of 100 million yuan.

Beauty cosmetics technology leads the new wave

Although the L ‘Oré al Group and Shiseido have not disclosed the investment plans and targets, L ‘Oré al once said: "The strategic transformation of beauty technology is very important to us." According to official website, the beauty technology strategy refers to making changes in product innovation, omni-channel marketing, and enhancing enterprise agility by using technology and digital innovation. In addition, Bai Pu Le, Chief Financial Officer of L ‘Oré al Group, said that China is strategically important to L ‘Oré al Group, which is not only the key growth engine of the Group, but also one of the sources of inspiration for leading future innovation.

With the rapid development of online consumption channels and the impact of the epidemic on physical channels, AI/AR virtual makeup test, smart beauty mirror, smart skin tester, 3D printed lipstick and other products have attracted the curiosity of many consumers.

In 2014, L ‘Oré al launched the virtual makeup mirror Makeup Genius. With the help of augmented reality technology, users can see the makeup effect after using the product before buying it. This is the first test of AR technology in the beauty industry. Subsequently, major beauty brands at home and abroad began to try "beauty+technology". Shiseido has developed the invisible VR project "caico", which makes use of the interactive features brought by virtual reality, so that consumers can get the immersive experience of product interaction when they can’t directly touch the product, for example, they can smell the smell directly and satisfy consumers’ understanding of product information. In addition, at the 2020 China International Import Expo(CIIE), Estee Lauder launched an expert skin diagnostic instrument, which can make a comprehensive skin diagnosis for consumers with the help of AI technology.

It is worth noting that before the "Double Eleven" in 2019, Alibaba Tmall Beauty Channel launched the AR beauty function. The data shows that after trying AR beauty cosmetics, the customer conversion rate of makeup testers has increased by four times, compared with only two times that of pictures and videos. According to the Foresight Report on the Application of Science and Technology in Beauty Industry in 2025, under the traditional format, the beauty industry in China will develop steadily and reach a market scale of 620.35 billion yuan in 2025. If there is technology empowerment, the industry scale will reach about 1 trillion yuan in 2025.

Jean-Paul Agon, chairman of L ‘Oré al Group, once said that digital technology is compatible with the beauty business. "Beauty products are very expressive, and consumers are also very young. They like to take selfies with their mobile phones, broadcast live, virtual hair dyeing and color testing. These new services that incorporate technology are very suitable in the field of beauty." He also said that the L ‘Oré al Group’s digital budget is growing rapidly, and "digitalization" has become one of the key words of the Group’s development.

Collision with technology, the "magic weapon" for beauty companies?

With the increasing penetration of digital and virtual technology into every scene of daily life, beauty technology is gradually becoming the "magic weapon" of the industry.

In 2019, Neutrogena, a skin care brand under Johnson & Johnson Group, released a miniature 3D mask printer-Mask ID. According to reports, this mask printer uses the function of 3D camera, and users can create an accurate multi-dimensional face model by taking selfies. The 3D printing process can print nutrients on the precise area of the mask, providing an accurate skin care experience.

In 2021, Kose also brought a "customized mask" to China International Import Expo(CIIE). By scanning consumers’ faces, the customized mask can be printed on the spot, and different brands of lotions can be adjusted and matched according to everyone’s different needs, so as to achieve differentiated and fine services. At the same time, Kose also launched a Nail Printer jointly developed with CASIO. This device can identify the shape, bending degree, outline and other information of nails and directly print out the fitted nails. Consumers just need to put their fingers into the machine, choose a pattern they like, and press the button, and the machine can spray the pattern on their nails.

YSL, a brand of L ‘Oré al Group, displayed PERSO, the world’s first concept product of customized cosmetics for home use, at China International Import Expo(CIIE). Users can mix lipstick colors according to their own preferences. Today, PERSO has been commercialized, and the "YSL ROUGE SUR MESURE" Saint Laurent beauty cosmetics "lipstick printer" is officially on sale. It is reported that the price of "machine+two-color system" products is 3910 yuan.

Nowadays, the collision between beauty and new technologies is becoming more and more fierce, and AR/VR, AI and 3D printing technologies are more widely used. Improving the experience and meeting the individual needs of consumers have become areas that beauty companies are actively exploring.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Chen Biyan

IC photo with closed picture

Chongning Institute successfully completed the security work of the 2023 Chongning Town Rural Mini Marathon.

On April 16th, the first Chongning Town "Inheriting Red Genes and Cohesing Endeavour" 2023 Chongning Village Mini Marathon was held in Chongning Street, Chongning Town, Linwei District, Weinan City. More than 600 professional athletes and runners from all over the world participated in the competition. This marathon is the first grand event in the history of Chongning Town. In order to complete the security work with high standards and high quality, under the overall arrangement of the public security brigade, Chongning of Linwei Public Security Bureau, in close cooperation with the patrol special police brigade and Linwei traffic police brigade, carefully explored the scene, scientifically distributed police force, adhered to the whole process of the event, and made every effort to ensure the smooth progress of the event.

On the day before the competition, the police of Chongning Institute carefully surveyed the site, actively communicated with the heads of various departments, studied the traffic situation of the site and surrounding roads in detail, scientifically set up posts along the route and surrounding intersections, distributed police forces, and tried their best to eliminate all kinds of unsafe hidden factors. During the competition, all the police officers on duty in the institute arrived at their posts at 7: 00 a.m. to maintain the order at the event site and around the track, guide the crowd in time, patiently answer the questions about road control during the competition, and actively publicize the knowledge of public security prevention to the people around the venue and along the road, urging the people to do a good job of self-prevention to avoid property losses and prevent various accidents.

During the security period, the auxiliary police officers of the whole institute were full of energy, strict in police appearance, obedient to orders and standardized in duty. With the strong cooperation of the volunteers, they gave full play to the spirit of dedication and courage to take responsibility, adhered to civilized duty and enthusiastic service, and provided real-time guidance, guidance and diversion to the masses. The stadium was orderly, effectively ensuring the safety of the event site and the personal and property safety of the masses, fully demonstrating the good mental outlook and team image of the public security organs, and successfully completing the security of the marathon.

Tommy Tam refused to interview! Following James’s attack on the crotch, the golden sentence： the jewel in the crown.

The series G3 between the Lakers and the Grizzlies ended, and the Lakers withstood the crazy impact of the last quarter of the Grizzlies and won. In this campaign, Morant of Grizzlies came back with 45 points, 9 rebounds and 13 assists, and at the last moment, he was injured again. James scored 25 points, 9 rebounds and 5 assists, with his hands buttoned and his back buckled. The 38-year-old James still played like a peak. At the same time, James was attacked by his old enemy Dillon Brooks in the second half. Fortunately, the problem was not serious, and the latter was expelled by a direct second-class malicious foul.

After the game, Tommy Tam, as one of the parties, refused to be interviewed. He was asked by a reporter and replied:"I won’t talk to you."

Grizzlies coach Jenkins said:"The referee made a penalty."

Tommy Tam didn’t give an interview. After the game, James talked about his opponent’s expulsion and his attack on the crotch, and then made a golden sentence, throwing out the jewel in the crown, saying:"Just try to stand up, protect the jewel in my crown and move on to the next round."

James’ remarks also sparked heated discussion. Obviously, Tommy Tam hit the sensitive part of James’ crotch, and after the game, James compared it to "the jewel in the crown", which was really interesting. There are also many fans poking fun at James, who can smash anywhere, but not "the jewel in the crown".

In this case, Tommy Tam’s behavior is really dirty, which is different from Harden’s unconscious hitting his opponent and being expelled. This time, Tommy Tam’s action was too big when defending, which directly made James fall to the ground in pain. After he got up, he was sweating, and the action was really big. In addition, Tommy Tam was the player that Lakers fans didn’t like the most, so after Tommy Tam was expelled, Lakers fans cheered one after another.

Tommy Tam is also a famous villain in NBA. He has been expelled six times in his career, including twice in the playoffs. He is the first player in the history of Grizzlies to be expelled many times in the playoffs. He makes a lot of small moves in defense and likes to provoke opponents, which is really not liked by more people.

Who says wild fishing can’t fly lead？ As long as you can catch your mouth, you can catch big fish and small fish.

Lead-flying fishing is well known in the field of black pit and competitive fishing, but in the field of wild fishing, there are not many fishermen. The reason is that the movement of lead flying is too loud, but this fishing method is not useless in wild fishing. To put it bluntly, many fishermen don’t understand how to fly lead in wild fishing.

Flying lead fishing is actually very simple, that is, the distance between the lead drop and the hook bait is increased by moving the lead drop upward, and the sub-line is extended in disguised form. There is only one advantage. Compared with the original fishing group, the speed at which the hook bait falls to the bottom phase has obvious delay, which is very effective when the fish group floats, hits the upper-middle fish group, and even lures the bottom sliding fish.

There are two kinds of lead-flying fishing methods: full-flying lead and half-flying lead. Half-flying lead means that the lead-falling is pushed up and close to the drift seat, but it hasn’t reached the drift seat yet. Full flying lead means that all the lead weights are pushed to the vicinity of the drift seat. Because the position of the lead weights has changed, the center of gravity of the fishing group will also change, so that the speed at which the bait falls to the bottom will change differently. Correspondingly, we will have different effects when we hit different target fish.

Effect 1: The whole flying lead hits Shui Pi, specially hitting the upper water layer.

There are many fish species swimming in Shui Pi or the upper and middle waters. Small fish such as white stripes, pomfret, wheat ears, crucian carp, etc. are also swimming back and forth between half water and Shui Pi. At this time, we use the full-flying lead fishing method to push the lead pendant directly to the drift seat;

The advantage of this is that after the fishing group enters the water, the float has started to sink because the lead falls next to the float group, but the hook and bait are still falling freely because there is no extra external force. As long as the density of fish entering the nest is enough, as long as the float moves, whether it is top, bottom, shift or tilt, as long as it is not sinking, the rod can be lifted in time, and there must be fish when lifting the rod.

Effect 2: Half-flying lead hits crucian carp

Crucian carp is a benthic fish, and the normal fishing idea is mainly to keep the bottom. However, when we have no mouth for a long time, or the mouth of the fish is intermittent, at this time, the traditional practice is to fish from the bottom to find the mouth; However, it is relatively simple to use the flying lead fishing method;

We use semi-flying lead, first push the lead sinker for 20 ~ 30cm, and use baiting to hit the frequency, without worrying about where the crucian carp group is, because we push the lead sinker, so the main area of our fishing is the distance between the sub-line and the lead sinker. If there are many mouths in this area, then the fish group will be here. If the fish mouth is still not good, push it up for 20 ~ 30cm again, before pushing it to the full flying lead.

Half-flying lead hits the bottom crucian carp. If the fish is in a bad mood, then we only catch one kind of floating phase, that is, Dunkou. There is no need to lift the pole for other floating phases except Dunkou, even if it is black. If the fish is in a good mood, it is impossible to talk about floating news. Use the traditional counting method to lift the pole, that is, float and turn over and start counting, and lift the pole from one to three. If there are many empty poles, count from one to four, five and six, and the longest is no more than ten. As long as you hit the rhythm of this frequency, basically every pole can be lifted according to the rhythm;

Effect 3: Deep-water carp fishing is full of flying lead

Carp fishing is supposed to be based on keeping fishing, and the whole flying lead is relatively noisy, so it should not be the first choice. However, if there are signs that carp have entered the nest, such as fish stars, fish bubbles and baiting, at this time, you can do the opposite. Anyway, there is no mouth to fly lead, so it is better to try flying lead in the whole water layer;

The specific way is to change the fishing group into a full-flying lead fishing group, and then try to hit as far as possible, because the lead pendant is already close to the drift seat, the hook bait will fall freely, and because the distance between the hook bait and the lead pendant is extended, this fishing line cannot be in a tight state, and relatively speaking, it is relatively curved;

At this time, the carp has entered the nest, and the fishing water is deep. We might as well try to fly all the lead, and use the curiosity of the carp to hit a pole every 3 to 5 minutes. Because the lead falls next to the drift seat, the movement of the fishing group will not be so big, so there is no need to worry about scaring the fish.

Because we have changed the position of the lead pendant, the number of fishing eyes will be reduced by half an eye to one eye compared with the original fishing group. We mainly catch the sinking mouth, and we can lift the pole without black drift. Of course, the black drift can also be caught, because the distance between the hook bait and the lead pendant is very long, even if the bait is rubbed, rinsed and floated, there may be a false mouth of black drift, so as long as it is black drift, it is definitely a dead mouth, and the pole can be lifted;

Finally, fishing should not be dull, and long-term observance is not the purpose and fun of fishing. The so-called good fishermen seek fun, and those who are not good at fishing seek fish.

标签归档杭州品茶工作室

Two major beauty giants bet on China, making beauty technology a ＂battleground＂？

Chongning Institute successfully completed the security work of the 2023 Chongning Town Rural Mini Marathon.

Tommy Tam refused to interview! Following James’s attack on the crotch, the golden sentence： the jewel in the crown.

Who says wild fishing can’t fly lead？ As long as you can catch your mouth, you can catch big fish and small fish.

近期文章

近期评论

归档

分类

标签

标签归档 杭州品茶工作室

Two major beauty giants bet on China, making beauty technology a ＂battleground＂？

Chongning Institute successfully completed the security work of the 2023 Chongning Town Rural Mini Marathon.

Tommy Tam refused to interview! Following James’s attack on the crotch, the golden sentence： the jewel in the crown.

Who says wild fishing can’t fly lead？ As long as you can catch your mouth, you can catch big fish and small fish.

近期文章

近期评论

归档

分类

标签

标签归档杭州品茶工作室