In February this year, actress Yang Zi signed Liu Shishi’s agent, and in less than a year, her fashion resources have skyrocketed.
After many years, Yang Zi went to the International Fashion Week again, and her performance in all aspects was above the passing line.
Except she danced in circles under the Eiffel Tower, hoping it wasn’t taught by her agent.
It is reported that she will appear on the cover of Cosmo, one of the top five women’s magazines, for the first time, and will also cooperate with a red-blooded luxury brand.
A few days ago, she won the endorsement of a certain skin care brand’s body care branch.
There was a lot of discussion outside, and they all felt that this was a resource brought by the new agent.
Because Liu Shishi is the full spokesperson of the skin care brand.
Transferring the resources of an artist to another artist is also a routine operation in the agency industry.
What’s more, Chanel, which Liu Shishi has worked with for many years, has recently been found to have a propaganda cooperation with Yang Zi.
Whether or not you can finally get the title, at least it shows that the agent has brought the relationship between Yang Zi and the brand closer.
This all hints at how important an artist is to the choice of a team.
The artist’s sense of crisis
According to rumors, mature artists hope to make up for their shortcomings by changing teams.
Don’t think that famous artists don’t have a sense of crisis. It is precisely because they are constantly being scrutinized by the outside world that their pressure is far beyond our imagination.
Since Yang Zi was promoted to traffic, her fashion taste has always been the focus of the outside world.
Oh no, it should be a joke or a mockery.
Senior Zhao Liying had something to say about this.
Back then, Zhao Liying’s sentence of "Buddha Spicy Dance" became an outburst. After her cooperative brand Dior was ridiculed by the group, Zhao Liying’s fashion resources stagnated.
Soil, petty, and unsophisticated, these words have surrounded Zhao Liying for many years.
Until now, it is still the nightmare of Zhao Liying’s fan group. Once it is mentioned, it is very angry, and PTSD is extremely serious.
Zhao Liying herself has also repeatedly sought a breakthrough in the fashion industry, but unfortunately she has always been rejected by the fashion industry.
It was not until she replaced her stylist and signed a styling team with the editor-in-chief of a first-line magazine that she officially ushered in a fashion breakthrough.
Not only have the covers of major magazines been refreshed repeatedly, but the number of haute coutures has also skyrocketed, and luxury endorsements have followed.
Of course, it is also due to the change in Zhao Liying’s personality that she can better handle various styles of makeup and dress.
In April, Zhao Liying cooperated with "Shangcheng Shi" magazine to shoot intangible cultural heritage hairpin makeup, which became popular and drove a city’s tourism industry.
So far, Zhao Liying’s fashion path has officially opened.
At this moment, Yang Zi’s practice of changing brokers must not escape the same trouble as Zhao Liying.
But the difference is that Yang Zi lacks the precipitation brought by time and cannot reach the depth of Zhao Liying.
Therefore, Yang Zi, who has many shortcomings in skin and bones, also replaced the makeup artist while changing the spokesperson.
That’s right, it’s also the one that Liu Shishi has worked with for many years.
Striving to pursue texture in terms of shape and materials, and trying to change the image of the past, this is the first step for Yang Zi to break into the fashion industry.
It has failed many times before and has been returned many times. I don’t know if it will be successful this time.
The good news is that some progress has been made.
The perennial ball head has become a shawl with big waves, and the dirty makeup has become clear. The strange pose that wants to show a sense of fashion is not as good as the private capture. This divine picture of Yang Zi out of the circle has changed her past image to a certain extent.
The bad news is that Yang Zi’s sense of crisis is far from enough.
It is not enough to just wait for the agent to bring resources, but also to strengthen their fashion awareness.
I don’t know what to think about square dancing under the Eiffel Tower.
If it is my own request, I hope Yang Zi can reflect on it; if it is the suggestion made by other friends in the studio, if not, I will change the person.
Teams that have worked together for many years may not be reliable
In the eyes of many artists and fans, a team or company that has worked together for many years may not be reliable.
At present, the entertainment team is basically divided into three categories.
One is an independent studio, where the artist is the boss and the team revolves around the artist.
One is to sign a contract with an economic company, where the company arranges personnel to assist artists.
There is also a family workshop, which is also recognized as the least reliable.
The so-called family workshop is a working team composed of relatives. Due to their lack of professionalism, there will be many problems in resource matching, operation and public relations.
Some time ago, Zhang Ziyi’s divorce caused a stir, and she was even exposed by netizens to the fact that her brother and sister-in-law’s family controlled her work and economic power in her early years.
And the ink splashing door and fraudulent donation door that had the greatest impact on Zhang Ziyi were when her brother was a broker.
There was also a certain young male artist. His mother even intervened in the crew’s choice of the female lead, causing dissatisfaction from all parties. The impact on the reputation of male artists in the industry could be imagined.
This kind of family workshop will eventually have no small problems.
In addition, independent studios and agencies are not necessarily perfect.
This year, Yang Mi left Jiaxing Media. Some people speculate that this is related to fans’ dissatisfaction that Jiaxing always allows Yang Mi to bring newcomers and shoot some bad dramas.
But I think this is not only the dissatisfaction of fans, but also the idea of Yang Mi himself.
From the time she forcefully rejected the filming of "Jiaxing", to leaving Jiaxing, to entering the film "There is no such thing as a hot pot that cannot be solved" and the drama "Harbin 1944", to the current popular "The Case of Killing a Husband in Sauce Garden", Yang Mi’s exposure to resources has indeed skyrocketed compared to during Jiaxing.
In addition to Yang Mi, Tang Yan’s artist Chen Yuqi has also been released recently.
After many years of struggling, from the well-liked Xiaohua to the current predicament, Chen Yuqi, who has good acting skills and good looks, finally realized that she had no time to consume.
She entered the group "Fox Demon Little Matchmaker Bamboo Industry", and even if she made a cameo, she could get a good look and a chance to show her face.
Fans rejoiced at her choice and celebrated her newfound status.
Overall, after an artist changes teams, the changes brought about by the new team often give fans hope.
But in the end, whether they can survive or not depends on the artist himself.
In addition, it is not certain whether changing teams is a good thing or a bad thing.
From the initial run-in to the later stage of building trust is a long process.
If everything goes well, the artist gets the resources he wants, and the team gets a beautiful resume.
If it doesn’t go well, it’s another kind of chicken feather.
Artists should not place their hopes of ascension on the team. Working hard to enrich themselves is the way to rise.