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Japanese publisher： Three-body is out of stock, which makes more readers understand China’s novels.

　　As soon as it was listed, it sold out of stock, and "Three-body" was greatly loved by Japanese readers.

　　On July 4th, the Japanese version of "Three-body" went on sale, and some bookstores quickly sold out, ranking first in the list of Japanese Amazon literary works. To this end, the largest science fiction publishing house in Japan, which is responsible for the Japanese version of Three-body — — Hayakawa’s study room had to quickly explain on social media that "we are grasping the third printing, please wait a little".

　　"Earth-shattering science fiction covering all aspects of human history", "Once you start reading, you can’t stop, please translate the sequel quickly" and "unparalleled imagination is really amazing" … … As early as the previous trial reading meeting, Japanese writers and screenwriters, including Hideo Kojima, Hiroki Azuma and Y? Irie, the top game designers in Japan, gave high praise, and the waist cover of the novel was full of recommendations from big coffee in the industry.

　　With the Japanese version of Three-body released, Hayakawa Study also held exhibitions and sales meetings of Chinese science fiction and reasoning works in major bookstores, involving works such as short masterpieces 1-3 and Rebirth by China science fiction writer Liu Yukun, Sacrifice of Spring in the First Year by Lu Qiucha, Beijing Folding-Selected Works of Modern China Science Fiction, and Variations by Diogenes by Chen Haoji.

　　SF magazine, a science fiction magazine owned by Hayakawa Study, will also publish some works of China science fiction writers and articles written by three scholars on Three-body and China science fiction in its August issue with the theme of "Three-body and China science fiction writers".

　　Can the popularity of "Three-body" open the China science fiction craze in the Japanese market? The Paper interviewed Yamaguchi, editor-in-chief of the "Three-body" project team in Hayakawa Study Room, and talked about the development and present situation of Japanese science fiction and his understanding of China’s science fiction.

　　[Dialogue]

　　The PaperHow did you feel when you first read Three-body?

　　Yamaguchi crystalI once read Liu Cixin’s short stories and thought that the author might be a genius. After watching "Three-body", I believe he is a real, real genius! Reminds me of my feelings when I read The End of Childhood by Arthur C. Clarke (Arthur C. Clarke) or Base Series by Isaac Asimov (isaac asimov) when I was young. Three-body is what I want to see.

　　The Paper: What touched you? How do you understand the "naokou" in the novel?

　　Yamaguchi crystalExcellent storytelling ability and the author’s deep understanding of history, science and philosophy, and the perfect combination of the three. The beauty of Three-body is not only technology and knowledge, but also Liu Cixin’s powerful imagination, which constantly surprises readers and always exceeds our expectations. After Three-body won the Hugo Award in 2015, it took us three years to win the copyright of this novel in Japan.

　　"Naoko" is like a metaphor against progress, rationality and peace in the real world. There are always things like Naoko in our society.

　　The PaperHow do you interpret the relationship between "earthlings" and "threesomes"?

　　Yamaguchi crystalI am not in favor of parallelizing or comparing the relationship between "earthman" and "three-person" with the relationship between China (or Asian) culture and western culture. It has a more universal meaning, which can be "new and old", "poor and rich", "small and big", or just "human and aliens". It is precisely because of this universality that "Three-body" is more entertaining and meaningful and has become a global bestseller.

　　The PaperDo you have any expectations for sales?

　　Yamaguchi crystalWe hope to sell 1 million copies of the first volume, but the goal at this stage is 100 thousand copies.

　　The PaperCan you introduce SF magazine and its influence on Japanese science fiction?

　　Yamaguchi crystalAs early as 1959, Hayakawa study room founded SF magazine, which is the second oldest science fiction magazine in the world. For decades, it has trained a large number of Japanese science fiction writers.

　　Japanese science fiction began to sprout and develop under the influence of American science fiction. The first issue of SF magazine published the works of Arthur C. Clarke (Arthur C. Clarke), Issac Asimov (isaac asimov), Philip K. Dick (Philip K. Dick) and Robert Sheckley (Robert Sheckley), which inspired and enlightened many young people who wanted to be novelists. In addition, writers such as Robert A. Heinlein (Robert A. Heinlein), Kurt Vonnegut (Kurt Vonnegut Jr.), Ray Bradbury (ray bradbury) and William Gibson (William Gibson) are often introduced and mentioned, thus influencing a group of Japanese science fiction writers, whose works and influence are still popular and exist among readers.

　　The PaperWhat is the development of Japanese science fiction? What are its characteristics?

　　Yamaguchi crystalThe characteristics of Japanese science fiction are very diverse, and each generation of authors has its own distinctive characteristics. For example, the first generation of science fiction writers in 1960s, such as Sakyo Komatsu (Komatsu sakyo), Shinichi Hoshi (hoshi shinichi) and Yasutaka Tsutsui, Yasutaka Tsutsui, will surprise you when reading their works. Komatsu sakyo is famous for hard science fiction, while hoshi shinichi’s stories have fable-like flashes. Yasutaka Tsutsui is characterized by experimental novels that play abuse.

　　Most of the first-generation writers have passed away. The second-generation writers in the 1970s, the third-generation writers in the 1980s, and the fourth-generation writers in the late 1980s and 1990s are still active in the literary world, publishing various types of works, such as hard science fiction, space opera, fantasy, military adventure, humor, Cyberpunk, literary science fiction and light novels.

　　Japanese science fiction experienced what we call the "severe winter" in the 1990s, but in the 21st century, a new generation of writers such as Project Itoh (Project Itoh), Hitotaka Tobi (Fei Haolong), Ogawa Yishui and Toh Ubukata (Tou Ubukata) appeared, and Japanese science fiction became popular again. In particular, Project Itoh’s "Killing Organs" and "Harmony" are the milestones of the revival of Japanese science fiction.

　　In addition, Japanese science fiction is closely related to comics, animation and video game industries, and classic cartoonists such as Osamu Tezuka and Reiji Matsumoto were influenced by the early science fiction movement. Even in this century, film directors such as Makoto Shinkai (Makoto Shinkai, masterpiece Your Name) and Sunao Katabuchi (film must be straight), and game producers such as Hideo Kojima (Hideo Kojima, masterpiece Metal Gear Series) are also loyal fans of science fiction.

　　The PaperWhat is the popularity of Japanese science fiction in the market at present?

　　Yamaguchi crystalIf we only talk about the publication of science fiction books, we can’t say that it is very big. The sales volume has been relatively stable and there are fixed readers and fans. However, if anime and animation are included, the market is huge. Many cartoons and animated films and TV programs have sci-fi elements, such as robots, time travel, future world and so on.

　　However, these readers are very loyal to science fiction. They have their own reading and study groups, and they also organize activities and vote for awards. Every year, the fan group votes for the Seiun Award (the most sci-fi work and novel award in Japan), which is equivalent to the nebula award in the United States. It is also very active on social media.

　　The Paper: which countries and themes of science fiction are more popular? What are the criteria you choose?

　　Yamaguchi crystalScience fiction in China is very popular, and we expect that science fiction in non-English speaking areas will be the next trend. Asian science fiction mainly comes from China, and it will be a development window in the next two to three years. I hope so. There are many themes, and it is hard to say which ones are the most popular, but topics such as artificial intelligence, feminism, brain-computer interface, human-computer interface, dystopia, monitoring, robotics, information pollution, thinking uploading, genetic modification and space exploration will all have great attention and importance.

　　We always pay attention to sales data and marketing data, but these figures can only explain what readers want now, not next year or five years later, which requires our professional to judge and predict the future trend. In the selection of works, in addition to Japanese local science fiction, we have also established a good cooperative relationship with Science Fiction World in Chengdu, China. Science Fiction World will also recommend some short science fiction novels from China to us, and we will also consult some of our own science fiction writers.

　　The PaperWhat impression did China’s science fiction leave on you? Are there obvious characteristics differences between Chinese and Japanese sci-fi works?

　　Yamaguchi crystalThe three most obvious characteristics that China’s science fiction gave me are: first, a strong imagination; Second, anxiety about the rapid growth of economy and technology; The third is the nameless fear for the future. As for the differences between the two countries, I haven’t read enough China science fiction novels to discuss the differences, but in my opinion, Cyberpunk has a greater influence on Japan, while the proportion of hard science fiction in China’s science fiction novels will be larger.

　　The PaperJapanese science fiction writer Rihara Toye once said that "Japanese science fiction can’t be as influential as China’s science fiction because we don’t have Liu Yukun (English translator of Three-body)". What do you think of this statement?

　　Yamaguchi crystalThat’s for sure. Japanese science fiction needs translators like Liu Yukun too much. In addition, I am very sure that the level of some Japanese writers has reached the standard of the world’s top science fiction writers, but for now, we really haven’t seen any science fiction writer who has such a great influence in the world like Liu Cixin.

　　The PaperWhat impact will the hot sale of "Three-body" in Japan have?

　　Yamaguchi crystalThere is no doubt that Japanese readers will want to read more China novels. We also firmly believe that Three-body will become a best seller. Hayakawa Study also plans to invest more money to develop the China book market. We hope that not only readers of science fiction, but also other engineers, scientists, researchers, scholars and intellectuals will learn about China’s novels. (The Paper reporter Xu Minghui intern Xu Hangyan)

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

More than half of 2023 has passed, and the research and development of new products in 2024 is being started. So what is the trend of the beauty industry in the coming year? In which direction will the industry develop?

On August 18th, the 2023 Top 100 Cosmetics Conference, jointly organized by CBO and China Department Store Business Association, was grandly opened in Hangzhou Bodi Liyun Hotel. At the "2023 Cosmetics Department Store Retail Conference", Meng Shuping, the trend director of authoritative forecasting agency WGSN in China, shared the report "Beauty and Skin Care Trends in Spring and Summer of 2024".

△ Meng Shuping, Trend Director of △WGSN China District

"In the era of dynamic changes in consumers, if you want to understand the trend of the beauty industry, you must first understand the beauty consumers." Meng Shuping stressed.

According to the results of WGSN’s multi-dimensional investigation, it is believed that in 2024, driven by macro factors such as economic recovery, scientific and technological development and post-epidemic reconstruction, there will be six categories of consumer ideas, namely, mindfulness care, mobility, building into a state, mass power, multi-personality and breaking away from convention.

WGSN said that 2024 was a very special year after the epidemic. Because people need to rebuild psychologically and physically after the epidemic, there will be a relationship of embracing and interacting between people, that is, from individual to individual and then to subject. In this process, there has been a gathering of groups such as mindfulness, multiple personalities and breaking the routine, so this trend has emerged.

Among them, "flowing state" and "building into Tuobang" are relatively new consumption concepts at present. "Flowing state" means that consumers are constantly changing under the influence of the big environment such as economy, so the industry should constantly understand consumers to adapt to consumption changes. "Building into a Tuobang" means that consumers are becoming more and more personalized, and there will be a beautiful vision of "taking practical actions to make society enter a utopian state". For example, more and more KOC help their favorite brands to enter the public eye.

After the concept of consumption, different portraits of consumers are hidden. If we evaluate the seven dimensions of beauty consumption motivation, such as sensitivity to big brands, environmental ethics, price awareness, efficacy, convenience, social media evaluation, personalized customization and so on, they will present the following seven kinds of consumer portraits: skincare slacker, factual activist, progressive, digital expert, sensitive romantic and universalist.

The first is "streamlining skin care lazy people", who are equivalent to the wisdom of the personal care industry. They show the new moment of beauty, use intelligent beauty technology and pay attention to all forms of mindfulness care. At the same time, they also admire big brands and like fixed products with good reputation; The value of environmental ethics is very high, and the price awareness is relatively weak. "Because they know that higher prices will have better quality."

The "Factual Action School" pays more attention to efficacy and personalized customization. Their environmental moral values are relatively high, and they are generally sensitive to big names, but they pay more attention to social media evaluation. "So, you can see why there are so many young people now. When buying a brand, they will first make an inquiry on the little red book." Meng Shuping explained. In addition, the group also strives to break the old norms of the beauty industry and eliminate potential prejudice. For example, this group not only pays attention to the expectation of the younger generation of beauty products such as generation Z, but also cares about the new product trends of generation X (people in the 1970s).

The value of environmental protection morality of "Tuobangists" has reached the peak, and they advocate nature, but this group has a moderate trust in big brands and a relatively high sensitivity to social media and efficacy. The group of "digital experts" pursues the brand effect, but also the direction of imitation makeup, digital virtualization and emotional communication. They can seamlessly change between the digital world and offline life, and reshape beauty with physical digital behavior and virtual character aesthetics.

"Sensitive romantics and universalists" also pay more attention to big names and environmental awareness, as well as social and personalized customization. At the same time, I also love emotional expression, and there will be some rebellious psychology such as "I want to be younger". They attach importance to co-creation and experimental products and brands that integrate art, science and nature.

Although "universalists" are more popular, they still pay attention to environmental protection and will pay attention to convenience and effectiveness. They need to redefine the crowd. This also explains why more and more neutral makeup and transgender makeup are becoming more and more popular. This group of people pursue the democratization of beauty, reject perfection, advocate high authenticity, and think that everyone should feel beautiful, popular, cared for and concerned.

In response to these consumer portraits, WGSN predicted three directions of beauty in spring and summer of 2024.

On the basis of exploring the integration of new and old, nature and man-made, WGSN believes that one of the trend themes of the beauty industry in the coming year is "blurred". These include meta-cosmic inclusiveness, space beauty, biotechnology, DNA skin care, healing beauty, healthy journey, from seeds to skin and many other development directions.

"If you want to impress consumers with the concept of" flowing state "and" digital talent ",you can combine it with beauty cosmetics in the direction of meta-universe and space beauty, such as skin care brand Youshiyan, and use consumers’ interest in space-related product design and interstellar aesthetics to cooperate with China Aerospace Culture Bureau to design its anti-wrinkle eye cream product 2.0, which presents a very space-like packaging."

Meng Shuping said that as the real and virtual fields become more interchangeable and people don’t care much about the differences between them, in this era background, the blurred theme highlights the dazzling design, immersive world and illusory solutions. At a deeper level, the confusing theme is rooted in the reality that the world is facing unprecedented challenges and how to deal with these challenges in an alternative or even speculative way. Here, science and science fiction are in perfect harmony, because creative people and scholars explore how to use the virtual world and enter Tuobang (a more active and pragmatic utopia) to explore new solutions for the real world.

"Chengfang" is the second trend direction of the beauty industry. Through freedom of expression and passion for cross-category innovation, this theme embraces multiple personalities, breaks away from convention and challenges the beauty narrative of the past. The main development directions are: a new generation of expressionism, hangover remedy, remodeling basic models, Gothic aesthetics, meaningless age beauty, new masculinity, embarrassing beauty needs and so on.

First of all, in the happy, naughty and innovative expressionism, bold, bright and flamboyant colors are the key. Global Google trends show that in the past 12 months, the search volume of "rave makeup" has increased by 250%, among which the search volume of "glitter eye shadow" has increased by 250%.

"hangover remedy" is combined with the rich nightlife of modern young people. The products focus on quick repair and makeup to meet the needs of young consumers’ living conditions; "Remodeling basic models" is to reshape basic products such as masks and mascara according to the preferences of young consumers. "Gothic aesthetics" is based on the return of punk culture, adding a large number of personalized metals and irregular metals to products, making products more cool.

"Unnecessary Age Makeup" will break away from convention, attract millennials and Generation X, and seek expressive makeup. The data shows that by 2025, cosmetics for people over 40 will become a growth area, because older millennials and Generation X will continue to use makeup as a source of happiness and a tool for self-expression, regardless of age restrictions.

With the increase of life expectancy of the global population, people no longer regard cosmetics as the patent of young people, and older people will continue to use cosmetics. It is estimated that by 2025, the global population over 60 will double to 2.1 billion (data from WHO).

"Anju" is the third trend direction of the beauty industry.

WGSN believes that with the readjustment of values, consumers advocate the value of interdependence and the power of adaptation and recovery.

On the functional level, this direction focuses on products that satisfy our sense of happiness and security. This can be expressed in the form of healing design and health design. It can also be expressed in the form of ultra-practical items with great adaptability by using the power of color, light and emotion. Considering the portable and packable design, it can provide preparation and protection in an unpredictable world, which is not only suitable for traveling and nomadic lifestyles, but also able to cope with changing weather. Such as balanced beauty, fermented beauty, more convenient perfect dosage, quiet fragrance therapy and so on.

Harden completely missed the Clippers, and Ballmer decided to give up the deal and pack George Mann for a new core.

According to a number of experienced NBA trading experts and reporters in Los Angeles, Clippers owner Ballmer has completely given up Harden. He has clearly told the rest of the management that the team will not be obsessed with chasing him. On the one hand, he does not want to see Harden put pressure on himself in renewing his contract, and on the other hand, he seems to change his mind and stay in Philadelphia, and then send out the plan after Philadelphia and the new team discuss the deal.

There is no doubt that the beard can’t be sent away by Philadelphia, and his agent has begun to push him back to the team training and make sure that Philadelphia will find a new team for him at this time. The Clippers are unwilling to bear the pressure of renewing their contracts, and they must definitely disconnect from George Cam, which is very clear to Deng Ge’s agent.

After completely missing James Harden, the Los Angeles Clippers will have to look for a new All-Star player. Judging from the suggestion report of some directors, it seems that everyone has an idea about Zion, and if he really gets him, the contract renewal problem of Cam can be solved, matching his annual salary of more than 50 million and adding Pang Hu to build a dual-core, which is absolutely strong. The league has stipulated a new policy and there should be restrictions on the rotation. Therefore, Tyrone has to be limited.

If you want to get him, the team is expected to send Paul George Gammann or Powell, and analyze the matching of transaction value and maintaining the fighting force lineup. I estimate that Ballmer will also ask for CJ mccollum. If so, it is enough for the team to send them both, plus the draft pick, Powell and Covington. If you want alvarado, you can also send a round and add some cash.

The Clippers have created a starting combination of Wei Shao, CJ mccollum, Zion, Leonard and Zubac, and with the assistance of batum and others, they definitely have a chance to enter the top four in the West. If there are no injuries, I think this combination can go further. Of course, it is important to improve the reserve strength.

After George and others go to Pelican, they will face the problem of renewing their contracts. Pelican can take this opportunity to ask for as many first rounds as possible in this transaction, and Clippers can also give them. Of course, the most important thing is that with Mann, the team can still guarantee its combat power in the future. Hylander is a good player, and the Pelican can take it. In the final analysis, if you want to ask for the opponent’s draft pick and young players as much as possible, your own young cornerstones will not work. If you can, I think it is king to exchange Varanciunas for the opponent’s Zubac.

On the whole, this trading scheme is very good. Pelican can solve the problem and meet the Clippers’ challenge. However, I think both teams need to hire coaches who can arrange defense reasonably now. The Clippers have many players who can defend, but they just can’t do it well. Telunlu has not changed this problem for so many years. If Pelican defends well, it won’t matter.

Harden’s situation is more complicated, so we don’t have to pay attention to it all the time. He will not be traded for a while, and the Clippers are not willing to spend more with him. Let’s look forward to the development of each team after the start of the season!

标签归档杭州夜网

Japanese publisher： Three-body is out of stock, which makes more readers understand China’s novels.

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

Harden completely missed the Clippers, and Ballmer decided to give up the deal and pack George Mann for a new core.

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Japanese publisher： Three-body is out of stock, which makes more readers understand China’s novels.

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

Harden completely missed the Clippers, and Ballmer decided to give up the deal and pack George Mann for a new core.

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