Research Group of Propaganda Department of Hubei Provincial Committee of CPC 【Abstract: Newspaper literature and art propaganda is an important part of the party’s news propaganda work. Newspaper literature and art propaganda in the new era serves the overall situation of reform and opening-up, dares to explore, constantly develops and keeps pace with the times, and has made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are not only a reflection of the people’s ideology, but also a spiritual force that affects the people’s ideology. At present, profound changes have taken place in the ideological and cultural fields. Developing advanced socialist culture is an urgent requirement for promoting the coordinated development of socialist material civilization, political civilization and spiritual civilization and building a harmonious socialist society. The purpose of studying and analyzing the laws of newspaper literature and art propaganda is to actively and effectively guide literature and art propaganda public opinion, form and develop positive and healthy mainstream public opinion in the whole society, keenly grasp the trends of literature and art propaganda, improve the pertinence and effectiveness of newspaper literature and art propaganda, and make due contributions to accelerating the pace of building a well-off society in an all-round way and creating a good ideological and public opinion environment. Examining the historical evolution of newspaper literature and art propaganda in the new period for more than 20 years and discussing its advantages and disadvantages will help us grasp the laws of newspaper literature and art propaganda, guide the mainstream consciousness of newspaper literature and art propaganda in the future and improve the level of newspaper literature and art propaganda. 1. Serving the overall political situation: creating an atmosphere for ideological emancipation in the literary and art circles Literature and art in the new period are marked by the downfall of the Gang of Four. The literary and art circles, like other fields, are in a historical stage of bringing order out of chaos and cleaning up the roots. Literature and art, both in creation and theory, have distinct criticism and reflection. The newspaper literature and art propaganda in this period was keen and full of passion, which effectively cooperated with the ideological emancipation movement in the literary and art circles. Shortly after the end of the "Cultural Revolution", newspapers all over the country published a large number of reports and articles, criticizing the "conspiracy literature and art" of the Gang of Four and exposing its counter-revolutionary acts and counter-revolutionary lines of usurping the party and seizing power. Criticizing the theory of "black line dictatorship of literature and art" and denouncing extremely "left" cultural absolutism have rehabilitated many wronged writers and their works. The Gang of Four has always been used to using literature and art as a tool to carry out counter-revolutionary activities, and the literary and art circles have become the hardest hit areas. Therefore, the newspaper literature and art propaganda at this stage has played an important political role in the national struggle to expose and criticize the Gang of Four. The great discussion on the standard of truth in 1978 opened the prelude to the ideological emancipation movement in the new period. During the discussion on the standard of truth in the literary and art circles, the newspaper published a large number of reports and articles that combined literary creation and literary theory work practice to publicize the standard of truth, reflected on the historical and ideological roots of the Gang of Four’s promotion of cultural absolutism, summed up the historical lessons of the literary and art circles, and clarified the theoretical right and wrong. In December 1978, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China made a major decision to shift the focus of the Party’s work to socialist modernization, clarified the policy of reform and opening up, and pointed out the direction for the development of literature and art in the new period and the propaganda of literature and art in newspapers. In October, 1979, the Fourth National Literary Congress was held in Beijing. On behalf of the Party and the government, Deng Xiaoping declared in his "Congratulation": "The Party’s leadership over literary and artistic work is not to give orders, nor to require literature and art to be subordinate to temporary, concrete and direct political tasks, but to help literary and artistic workers obtain conditions to continuously prosper their literary and artistic undertakings, improve their literary and artistic level, and create outstanding literary and artistic works and performing arts achievements worthy of our great people and great times." Since then, he further pointed out in his speech "Current Situation and Tasks": We "will not continue to mention the slogan that literature and art are subordinate to politics, because this slogan can easily become the theoretical basis for arbitrary interference in literature and art. Long-term practice has proved that it will do more harm than good to the development of literature and art. However, this certainly does not mean that literature and art can be divorced from politics. Literature and art cannot be divorced from politics. " In July 1980, People’s Daily published an editorial "Literature and Art Serve the People and Socialism". The Fourth National Literary Congress and the editorial of People’s Daily established the "two-for-one" direction of "literature and art serve the people and socialism" and the "hundred flowers blossom and a hundred schools of thought contend" policy as the basic direction and policy of the party’s literature and art. The direction of "two for one" and the policy of "letting a hundred flowers blossom" are naturally the guiding principles followed by newspaper literature and art propaganda in the new period. While the literary and art circles are bringing order out of political thoughts and theories, writers and artists, with keen sense and artistic courage, begin to break the ideological shackles and theoretical dogmas that have bound artistic creation for decades, hold high the banner of realism and reflect the changes of the times and the aspirations of the people. During this period, the newspaper’s literary propaganda actively paid attention to the present situation of literary creation, reflected the new face of literary creation, commented on the new achievements of literary creation, and participated in the literary debate. In the debate about scar literature, newspapers published some representative articles on both sides of the debate, which is the embodiment of the "policy of letting a hundred flowers blossom" in literature and art propaganda in newspapers. It is worth mentioning that Lu Xinhua’s short story "Scar", a representative work of "Scar Literature", was published in Wen Wei Po (Shanghai, August 11, 1978), showing the importance of newspaper supplements in literary and artistic creation in the new period. Second, return to the standard: drum and shout for the prosperity of literature and art Newspaper literary propaganda has the functions of publicizing the party’s literary principles and policies, transmitting literary information, and expressing people’s suggestions and opinions on literary creation. Its center and emphasis will inevitably be adjusted and shifted with the shift of the party’s work center and the adjustment of the party’s literary policy. In the early years of the development of literature and art in the new era, the propaganda of newspaper literature and art has a strong political color and played a unique political role in exposing and criticizing the crimes and harmfulness of the Gang of Four’s conspiracy in literature and art, and propagating and promoting the ideological emancipation movement in the literary and art circles. After the Third Plenary Session of the Eleventh Central Committee, the party’s work center gradually shifted to economic construction. After the Fourth National Literary Congress, the Party abandoned the slogan that "literature and art are subordinate to politics", constantly improved the Party’s leadership over literature and art, respected the laws of literary and artistic creation, created a relaxed environment and a harmonious atmosphere for literary and artistic creation, and literary and artistic creation gradually prospered. Since then, the focus of newspaper literature and art propaganda has turned to the normal track of propaganda and promoting the prosperity of literature and art. After the baptism of ideological emancipation, literary and artistic creation in the new era has gradually moved towards an open and diversified prosperity pattern on the basis of returning to realistic creative methods. Writers and artists have updated their literary concepts by learning from the May 4th new literary tradition and western modern literary concepts. New expression techniques and techniques have been applied, the subject areas of literature and art have been expanded, and many new literary and artistic creation trends have been formed. During this period, the newspaper’s literature and art propaganda closely followed the increasingly active and prosperous status quo of literature and art creation, and published a large number of pages about literature and art news, interviews with people and literary criticism, which contributed to the prosperity of literature and art in the new period and left a rich and complete record of the prosperity of literature and art at this stage. But at the same time, it can be seen that in the face of many-hued’s complicated new literary images, newspaper literary propaganda, as a public opinion, generally praised and affirmed the traditional creative style and traditional way of thinking, but maintained a cautious and vigilant attitude and even criticized the works and figures with innovative consciousness, especially drawing lessons from western art. In the late 1980s, the pattern of commodity economy was gradually formed in China. In the 1990s, the socialist market economy developed rapidly, and the mass consumption culture basically developed and formed, which became people’s main cultural needs and basically formed a set of industrial operation modes. With the "economic construction as the center", the publicity of newspapers’ literature and art is generally weaker than that of the previous period, and the number of important pages of literature and art reports is reduced, and the literature and art supplement is shrinking. At the same time, in order to adapt to the new social environment and the changes in readers’ interests, newspaper literary propaganda is constantly changing its concepts, innovating and perfecting its propaganda methods and techniques. Pay more attention to the public’s cultural consumption interest and demand in news reports, and the remarkable change in supplements is to enhance interest, practicality and life. Many newspapers have created various "star periodicals" and "weekend editions" in addition to the traditional literary supplements. The literary supplements that have survived are mainly essays that are close to readers’ daily life and full of life interest. In the pattern of mass consumption culture in the 1990s, the importance of newspaper literature and art has been highlighted, which has had an important impact on literary creation and criticism. The most obvious manifestations are the rise and persistence of the craze for prose essays and the attention paid to "media comments" (that is, the comments on writers and works formed by newspapers through news reports and published comments). Prose is the most popular literary genre among readers in the 1990s. The prosperity of prose creation and the formation of prose fever are important literary phenomena in the 1990s. The innovation and adjustment of the above newspaper supplements obviously played a decisive role in the emergence of this literary phenomenon. In the 1980s,The general readers’ understanding of literary and artistic works mainly depends on the opinions of critics, but in the 1990s, with the absence of (professional) comments and the aphasia of critics, readers’ understanding of writers and works depends on "media comments", and at the same time, more and more writers and artists use media propaganda to increase their market influence. With the deepening of reform and opening up, the press and publication, film and television broadcasting, literary performance market, books and periodicals market and mass cultural activities have gradually become active and prosperous since the mid-1980s, and the government’s cultural system and literary and artistic system reform have gradually begun, and the newspaper’s literary and artistic propaganda has continuously expanded the new field of propaganda, so that the scope of newspaper’s literary and artistic propaganda covers all fields and levels of social culture and literary life. In the open and pluralistic cultural and literary pattern of the 1990s, the newspaper’s literary and artistic propaganda adheres to the correct public opinion orientation, carries forward the main theme, advocates diversity, publicizes literary and artistic creation that goes deep into life, reality, the masses, reflects the requirements of the times and people’s voices, inherits the excellent national cultural tradition, has innovative character and the power to inspire people’s high spirits and optimism, and represents the direction of advanced culture, which has effectively promoted the healthy prosperity of literary and artistic undertakings. Characteristics of current newspaper literary reports Prosperity of literature and art is the need of the people and the needs of the times. The fundamental purpose of developing and prospering literature and art is to meet the people’s growing spiritual and cultural needs and promote people’s all-round development. Newspaper literature and art propaganda not only pays attention to socialist cultural construction, but also is an important content of socialist cultural construction. Therefore, literary propaganda and reporting must firmly grasp the direction of advanced culture, adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, adhere to the policy of unity, stability, encouragement and positive publicity, sing the main theme of the times, actively advocate advanced culture, strive to transform cultural lag, and resolutely resist decadent culture, thus promoting the coordinated development of material civilization, spiritual civilization and political civilization. Literary and artistic reports should be "smooth and silent", and by creating a healthy cultural environment, they will constantly enrich the cultural life of the people and improve their spiritual realm in a subtle way. First, the opening characteristics of literary reports At present, with the cultural construction being mentioned in such an important position, literary and artistic reports are no longer just the "supporting role" of newspapers as before, but are paid more and more attention. With the increase of newspaper capacity, the major central newspapers, provincial party committee organ newspapers, metropolitan newspapers, etc. have obviously increased the weight of cultural reports while focusing on economic construction. Of the more than 140 evening newspapers in China, the vast majority have "cultural news" pages. In recent years, the importance of cultural construction and cultural function has been increasingly highlighted, and culture has penetrated into all aspects of economic and social life. All walks of life have more and more deeply realized the important position and role of culture in economic and social development, and the society has set off an upsurge of accelerating the development of cultural undertakings and cultural industries. The development of media, publishing, online culture, performance and entertainment industries has ushered in good opportunities for development. On the other hand, in the process of building a well-off society in an all-round way, the market economy provides a broad space for the development of literature and art: as recipients, the people’s spiritual and cultural needs are growing day by day, and their cultural consumption concepts and methods lead the direction of literary and artistic production; A variety of forces have entered the cultural field, and the diversification of creative subjects and input subjects, as well as the intervention of cultural operators, have injected great vitality into literary and artistic production, making literature and art truly present a situation of blooming. At the same time, with the progress of the times and society, new trends of thought and new ideas are coming one after another. The development of contemporary high-tech has also had a far-reaching impact on cultural construction. Many new scientific and technological elements have entered the field of literature and art, and the traditional literary form is undergoing tremendous changes. The unprecedented diversity of literary and artistic forms, the continuous updating of literary and artistic production methods and the widening of cultural horizons have made the field of newspaper literary and artistic propaganda unprecedented rich and broad. The vision of literary and artistic propaganda in this period is more open than ever before. The convenience and modernization of information communication provide unprecedented conditions for this openness, and literary information that occurs anywhere in the world may be published in newspapers in time. The Internet has made a qualitative change in the way of cultural communication, that is, it has broken through the limitations of time and space, and also broken the barriers between nations and races, and has become the most direct source of information for newspapers’ literature and art outside the territory. This reflects the idea of domestic opening to the outside world and the attitude of trying to catch up with the world literary trend, but on the other hand, we can also see the influence or aggression of the world’s powerful culture. This is the companion of global integration in the cultural field. Second, the regional characteristics of literary reports The openness of literary propaganda also determines the selectivity that literary propaganda must have. In the face of massive literary and artistic information, the limited capacity of a newspaper determines that it must choose and give up. Regionalization has become the most possible and reliable way for general newspapers to choose literary and artistic propaganda. The so-called regionalization means that newspapers choose the most acceptable literary information to publish according to the geographical distribution of audiences and the local characteristics of literature and art itself. Localization is determined by the localization of the newspaper itself. Any newspaper audience is a reader in a certain area. Literature and art in this region have many commonalities and cultural homogeneity, so the audience influenced by this homogeneous culture certainly has some common consistency in literary creation and appreciation, such as local operas, which can best explain the regional characteristics of literature and art. Newspaper literature and art propaganda will naturally focus on local literature and art, so Beijing local newspapers focus on "Beijing-style literature and art", Guangdong newspapers focus on "Lingnan culture" and Hubei newspapers focus on "Jingchu culture". Localization is localization. Localization is the inevitable requirement of "three closeness" in newspaper literature and art propaganda, which is close to people’s life and popular with them, and is also the emotional need of local people. The colorful literary and artistic life of the local area has become the protagonist of the newspaper’s literary and artistic propaganda, which can better inspire the people to enhance their national pride as local people and encourage them to participate in the creation and enjoyment of local literature and art. In the process of global integration, how to maintain cultural diversity is something that newspapers must think about in their literary and artistic propaganda. It is the unshirkable responsibility of newspapers to publicize local literature and art, and it is also to maintain the colorful diversity of Chinese culture. The coexistence of openness and regionality in literary and artistic propaganda is actually the blending of culture itself and the publicity of cultural individuality. This is not the melting of one culture into another, which leads to the disappearance of one culture or another, or weakens the local culture; On the contrary, it is in this blending that the local culture is more robust and vibrant by absorbing the beneficial contents of foreign cultures. The development of China culture fully proves this point. In the process of absorbing foreign cultures, China culture has not been replaced by foreign cultures, but has become deeply rooted and created a new and more dynamic China culture. The most fundamental purpose of newspaper literature and art propaganda is also here. Third, innovation has become the basic pursuit of literary reports. The law of history shows that any period of active cultural innovation must be a period of great cultural development and economic and social prosperity, while China’s backwardness in history is a period of closed mind and stagnant innovation. With the deepening of reform, opening up and modernization, innovation is the most real and profound driving force for cultural development in the process of establishing a socialist market economic system. In the report of the 16th National Congress of the Communist Party of China, Comrade Jiang Zemin once again emphasized cultural innovation, pointing out that we must focus on the forefront of world scientific and cultural development, actively carry out cultural innovation, and constantly enhance the attraction and appeal of Socialism with Chinese characteristics culture. Therefore, it is not surprising that innovation is the focus of attention and performance in newspaper literary propaganda in the new period. Generally speaking, although there are differences in expression techniques, language forms and styles, newspapers always capture, speculate and guide new concepts and phenomena in the development of cultural undertakings and cultural industries with a keen sense of smell. Concept innovation. In the past, we only paid attention to the ideological attribute of culture, but we didn’t know enough about the industrial attribute of business culture, which became the main ideological obstacle to the development of culture. Now, this traditional concept is being broken through, giving literary reports a different perspective from the past. Institutional innovation. In order to connect with the socialist market economy system and meet the opportunities and challenges after China’s entry into WTO, it has become an urgent task for cultural development to reform the management system and innovate the operating mechanism. How to straighten out the relationship between the government and cultural units? How do public cultural units realize the transformation from "nurturing people" to "nurturing things"? How do business cultural units cultivate market subjects, face the market and enhance their vitality? At present, the wave of cultural system reform is overwhelming, affecting all fields of culture and producing a series of new things and phenomena, which have become fresh materials for literary and artistic reports. Innovation in content, form and means. With the increasing level of material life and spiritual and cultural life in today’s society, the types of culture and art have greatly increased, showing a new look of vigorous development. At the same time, the combination of cultural development and scientific and technological progress has sprouted new vitality. For example, high-tech industries such as direct broadcast satellite, terrestrial digital TV, high-definition TV and streaming media appear in the radio, film and television industry; The digitalization and networking of editing, publishing, printing and distribution of modern publishing industry have changed the traditional format, and so on. Innovation has become an inexhaustible "news treasure house" for newspaper literature and art propaganda. Fourth, the entertainment characteristics of literary reports Entertainment tendency is another distinctive feature of current literary reports. This trend even gradually spread from citizen newspapers to the mainstream media which used to be famous for its authority and seriousness. The performance of entertainment tendency is that many newspapers have increased the coverage ratio of interesting stories, daily events and even "lace news" of celebrities in the literary and art circles; In the layout, let the masters of Chinese studies, literary giants or famous artists and Hollywood, Hong Kong and Taiwan stars complement each other; Try to "soften" serious news from the reporting form and performance skills, such as emphasizing story and plot, and strengthening the emotional or suspenseful factors of news events. On the one hand, the entertainment of literary reports is due to the increasingly obvious entertainment characteristics of literary activities themselves; On the other hand, literary and art newspapers are also in it. This tendency has its positive side. To some extent, it helps to highlight the different characteristics of literary and artistic reports from other reports, and is closer to life and the masses. The richness of culture and art itself makes the coverage of literary reports very deep and wide, and it is rich in knowledge, interest and aesthetics, which can not only meet readers’ demand for information, but also bring them different levels of aesthetic enjoyment. Moderately entertaining news reports, adding human factors, can narrow the distance with the audience and better play a subtle role. The tendency of entertainment sometimes reflects a humanistic concern for life. In the past, some literary reports were mainly ideological and educational, but now they pay more attention to the aesthetic needs of audiences at different levels, and report literary figures, literary events and literary phenomena from the perspective of fun and entertainment. For example, many times in newspapers, the image of celebrities is no longer high and out of reach, but extends the brush strokes to their inner world and emotional life, showing full and true three-dimensional characters. In the past, archaeological reports on cultural relics were very professional, and now they are becoming popular and interesting, satisfying the curiosity of citizens and their desire to explore human history and culture. This entertainment tendency of literary reports reduces the functions of literature and art in cultivating sentiment and purifying the soul, and dilutes the style difference between elegant literature and popular literature. At present, some citizen newspapers are not interested in regular and healthy literary news, but when they encounter the gossip or privacy of stars, they will make full use of it, which will cause "idolize fever" among readers intentionally or unintentionally, and even the wind of money worship and hedonism. Some newspapers have generously provided pages for promoting western culture, but they are indifferent to excellent national culture and art, making literary and artistic reports unconsciously become promoters and advocates of western values, lifestyles and behaviors. If you blindly cater to the tastes of some audiences, it will not only lead to low-level tastes, kitsch and other phenomena from time to time, but also may lead to exaggeration, news distortion and other consequences. In order to prevent these bad signs, newspaper literature and art reports should always adhere to the correct propaganda orientation, not only achieve "three closeness", but also express the literature and art news loved by the people in a vivid, flexible and interesting form, and also be popular but not vulgar, and actively guide the audience to establish a healthy and correct aesthetic taste while meeting their entertainment needs. The present situation of literary supplement Supplement is an important position for newspaper literature and art propaganda. The supplement of China newspaper has a history of more than 100 years. As a unique variety of China newspapers, the supplement shows its strong vitality. Looking back on the history of supplements for more than 100 years, from the publication of Zilin Shanghai Newspaper Leisure Newspaper in 1897 to the end of the Cultural Revolution, the contents of newspaper supplements have naturally changed with the changes of the times, but only in its form, but there has not been much change. In the next twenty years, the content and form of newspaper supplements have changed greatly, so that the definition of "supplement" has been debated at almost every academic seminar of supplement. The various supplements appearing in more than 5,000 kinds of newspapers are far from being summarized by our traditional concept of supplements. Aside from the debate on concepts, we can see a basic phenomenon, that is, no matter how its content and form change, supplements still occupy a place in every newspaper. In this sense, the great changes in supplements after the Cultural Revolution are a subject worthy of study. First, the literary supplement is an indispensable part of the newspaper’s literary propaganda. The original supplements can be said to be literary supplements, because the supplements at that time were places where literati spread chess, piano, calligraphy and painting. The literary supplement mentioned today refers to supplements related to literature and culture, which is different from other supplements and special issues in newspapers, such as theoretical weekly and automobile weekly. Literary supplement is not only the ancestor of supplement, but also the authenticity of supplement. Even when it comes to supplements, people often think of literary supplements. In the History of China Literature and Art Supplement, Feng He said: "The unique social function of the supplement is indeed its enduring internal driving force. Without this driving force, even if there is a bud, it will not grow fast, or at most it will become a real tail. " So what is the "unique social function" of the supplement now? This is the inheritance of advanced culture. From another point of view, the spread of advanced culture needs the unique role of literary supplements. Supplement is relative to the main issue, but generally speaking, the two complement each other, promote each other and are two wings of each other, which can be described as a perfect combination of pearls and milk. Even from the perspective of news dissemination, although the supplement seldom undertakes the task of "reporting the recent facts", it can continue the news facts, expand the news content, deepen the news connotation and analyze the news background through in-depth features, scanning, perspective, comments and other forms, which are difficult for the news edition to bear and carry. In addition, the newspaper supplement has the unique quality of keeping pace with the times, colorful regional characteristics, rich knowledge, thoughtful service, rich artistry, healthy entertainment and elegant interest, which condenses into the attraction and appeal of "moistening things quietly". In particular, the newspaper supplement follows the principle of "close to reality, close to the masses and close to life", permeates social life extensively, participates in, evaluates and guides social hot spots and difficulties in time, and pays close attention to the people’s food, clothing, housing, transportation and even "rice, oil, salt, vinegar, tea, calligraphy, piano, chess and poetry" and the emotional world, which has created her advantages of being able to read, read, endure and read. The competition of newspapers is becoming more and more fierce, but the information is becoming more and more transparent and convenient to spread, which makes it more and more difficult to report new literary news information, and most of them are similar; The characteristics of literary supplement determine that it has a vast world of innovation. The phenomenon that the supplements of more than 5,000 newspapers in China are similar to each other is rare. Every newspaper strives to create the originality of supplements, making it an important means to create the uniqueness of newspapers. Well-known supplements such as Dadi and International Supplement of People’s Daily, Pen Club of Wen Wei Po and Flower Land of Yangcheng Evening News have all become important "identification codes" of their parent newspapers. Second, the characteristics of newspaper literary supplements in the new period 1. Super-stable "Boss Newspaper" supplement. Since the Yan ‘an period, communist party has successively created a number of newspapers, which have gradually grown and matured, and built a contemporary news pattern in China. So far, they are the mainstream newspapers in China. The supplements developed by these "old newspapers" have been familiar to readers for decades. The supplement of "Boss Newspaper" can be divided into two levels. The first level is the supplement of old national newspapers, such as The Earth and International Supplement of People’s Daily, Night Cup of Xinmin Evening News, Pen Club of Wen Wei Po, Flower Land of Yangcheng Evening News and Liberation Daily. These supplements have the highest quality and the greatest influence. The mother newspapers of many supplements are regional, but their supplements are national in terms of their readers and authors. The second level is the supplements of the organ newspapers of provincial and municipal party committees, such as Donghu in Hubei Daily, Jianghua in Changjiang Daily, Huashan in Guangxi Daily, Yalu River in Liaoning Daily, etc. These supplements all have high standards, local characteristics and great regional influence. Of course, after the Cultural Revolution, the contents of the supplements of these long-standing newspapers have changed greatly, but in terms of their forms, they have all maintained a strong stability. The main reasons are: a, the forms of these supplements are quite mature; B, they all put the quality and layout content of the article in the most important position; C, this is also due to the need to keep consistent with the style of the journal. Most importantly, because these supplements have become a part of the uniqueness of their parent newspaper, they can’t change easily. 2. The supplement of "New Newspaper" seeking novelty and novelty. More than 20 years of reform and opening up have witnessed the rapid development of journalism in China, which has produced a large number of new newspapers, among which a few have emerged as major newspapers with national influence. Such as Beijing Youth Daily, Southern Weekend, Southern Metropolis Daily and Chutian Metropolis Daily. The supplements of these "new newspapers" have also played an important role in their success. They have changed greatly from content to form with traditional supplements. The common feature of these "new newspapers" supplements is that they constantly stimulate readers’ reading interest in new forms. Beijing Youth Daily adjusts the layout of its supplement almost every year. At present, there are 16 literary supplements in the newspaper, such as Very Feeling, People Online, Urban Tribe, Green Life, Viewpoint Square, People Detective, and so on. Just the name of its publication gives people a refreshing feeling. The supplement of Southern Weekend appeared in the form of a column, which was obviously influenced by Taiwan, Hong Kong and overseas newspapers. Shen Hongfei opened a column in Southern Weekend for several years, which earned him a lot of popularity. 3. Closeness and readability are enhanced. Whether it is the "old newspaper" or the "new newspaper", there is a common development thread, that is, the closeness and readability of the supplement are constantly increasing. "Fake big sky" has hardly appeared in the supplement, and the emotion and life of ordinary people have become the protagonist of the supplement. Many essays face social life directly, expose darkness, and dispel doubts, which are well received by readers. On the other hand, some negative things have appeared in the literary supplement of newspapers. Some supplements hype vulgar lace news such as "privacy" and "gossip" in pursuit of selling points, and the style is not high; Some unilaterally pursue entertainment and ignore artistry; Some supplements blindly expand the edition, which is full of water and lacks famous brand columns and masterpieces. Third, the reasons for the decline of literary supplements It is worth noting that literary supplements have been declining in recent twenty years. The decline of literary supplements has become a hot topic in many academic seminars of supplements. Feng He pointedly said in the History of China Literary Supplement: "At present, some newspapers’ cut off’ or’ crowded out’ comprehensive literary periodicals and literary supplements, which is not desirable, and it is also an abandonment of the progressive supplement tradition since the May 4th Movement." This decline has three manifestations: first, the "territory" of many literary supplements, especially literary supplements, has decreased; Second, compared with the continuous expansion of the news edition and various special editions in recent years, the status of literary supplements in newspapers has shown a downward trend, and the "literary spirit" of newspapers is weakening; Third, the readers and authors of literary supplements are shrinking and aging. The reason for the decline of literary supplements, we must first see that this is not an isolated phenomenon, but a social phenomenon. Before the reform and opening up, the social status of literature was once raised to an inappropriate height. We attach too much importance to the social value of writers and literary works, and literary publications are often distributed in hundreds of thousands and millions. A work with personality will attract social discussion. After the reform and opening up, with the establishment of "one center" centered on economy, people’s lives gradually diversified and the status of literature began to decline. This decline, we can understand it as a rational regression. The decline of literary supplement is the product and part of this "rational return". It is normal that newspapers should also focus on economic work and naturally increase the layout and weight of the economy. The development of science and technology leads to the development of information. In the past, newspapers were the absolute first media, and the number of newspapers was relatively small. Its great social influence made newspapers the first choice for the first-class cultural people in China to publish their works. With the introduction of television into thousands of households and the rapid rise of the Internet, cultural people have more "choices of expression". This has led to the diversion of writers and readers of newspaper literary supplements, which has had a negative impact on the influence of the newspaper. In this sense, the decline of literary supplements is a manifestation of social progress, and it can even be said that this decline is almost irreversible. For literary supplements, there is no need to lament this decline. What we should see more is that as long as the paper media exists, the supplement will have its place, because the society will always need literature and art. The key is to cultivate this limited garden carefully and make it blossom brilliantly. This "meticulous farming" method should be: individuality, innovation and high quality. Problems and Countermeasures in Current Newspaper Literary Propaganda Every period of newspaper literature and art propaganda has its own characteristics and problems. An objective analysis of the main problems and their causes in the current literary propaganda and an active search for countermeasures to solve the problems will enable us to continue to better grasp the orientation of literary propaganda in the future, represent the direction of advanced culture, and make national scientific popular culture the main theme of newspaper literary propaganda. First, the main problems The unprecedented active cultural ecology brought by the open cultural environment. Faced with such an ecological environment, some of our literary and artistic reports are biased, that is, the weakening of national literary and artistic propaganda reports. Under the label of so-called "cultural integration", they worship the western culture, especially American culture, and lack due vigilance against American cultural hegemonism. In the open literary propaganda, all American cultures seem to represent the world literary trend, and there are few reports on other cultural forms. Under the background of globalization, we must maintain cultural diversity, especially strengthen the propaganda of our excellent culture. This is closely linked to maintaining national independence. The basic feature of culture is nationality, which is the cornerstone of this nation’s foothold in the world’s national forest. National culture is the symbol of national existence. When any culture loses its "nationality", it will cease to exist as an independent culture. Vulgarization tendency is another problem of current literary propaganda. Murdoch said that if the style of the newspaper was lower, the number of readers would be larger. The media going to the market regard the audience as consumers, even as God, and strive to satisfy them. What’s more, in order to attract readers, some newspapers’ entertainment news do not hesitate to violate professional ethics, catch shadows, hearsay and deliberately create false news, which greatly damages the credibility of the media and causes bad social impact. In fact, these media have misjudged the aesthetic taste of the audience, and the masses are extremely disgusted with this vulgar and even vulgar entertainment news. In fact, in today’s increasingly prosperous literary and artistic undertakings, there are a large number of literary and artistic news that can be reported and worthy of great efforts to track and study, and literary and artistic news can also be organically combined with interest and thought. This will be of great benefit to guide the healthy development of literature and art and to enhance the people’s artistic appreciation ability and aesthetic taste. Second, enhance the self-confidence of national culture The Chinese nation has always been full of cultural self-confidence, although our cultural self-confidence has been worn away in the storms of history. Without cultural self-confidence, there will be no consciousness of cultivating national spirit. The national spirit is the national self-consciousness, which is a lasting fundamental spirit that maintains national unity and survival and runs through the long history of national development. It is an inherent and continuous historical tradition in national culture and a spiritual force that promotes national prosperity and continuous progress. Fundamentally speaking, the national spirit is the national humanistic spirit and cultural spirit. Culture is pervasive, and dripping water wears away stones. People’s thoughts, hearts, consciousness and spirit are always occupied by a certain culture. The only difference lies in what kind of culture this culture is and to whom it belongs. In the international environment where various thoughts and cultures are stirring each other, once the national culture is weakened, other cultures will take advantage of it. We need to strengthen the self-confidence of national culture in newspaper literature and art propaganda. On the one hand, our national spirit and socialist ideology are being seriously challenged. On the other hand, we must take corresponding cultural security and cultural protection measures in the face of the infiltration of western culture. This is the need to adhere to the direction of China’s advanced culture, to carry forward and cultivate the national spirit, to compete for comprehensive national strength on a global scale, and to build a well-off society in an all-round way and realize socialist modernization. Only by strengthening the self-confidence of national culture can we keep Chinese culture awake in the process of communication and blending with foreign cultures and make it work for us, so that Chinese culture can constantly gain new motivation in the communication and blending of different cultures, thus making the cultures of all ethnic groups colorful and full of vitality, showing more distinctive cultural diversity and making new contributions to world civilization. Third, improve the means of literary and artistic propaganda Literature and art is an aesthetic grasp of objective life, and life is the only source of literature and art. The richness of objective life determines the diversity of literature and art itself. On the other hand, from the perspective of audience studies, our propaganda objects are very different in terms of cultural level, life experience, hobbies and appreciation ability, which objectively requires our newspaper’s literary and artistic propaganda to be diversified in terms of subject matter, variety and form, or style and mood. Therefore, our literature and art propaganda and reporting should be full of flowers and colorful. But on the other hand, we must have a main theme and a through line in grasping. The main theme requires that all our propaganda content should reflect the national spirit and the times. Without the diversity of the main theme, the whole literary propaganda will become chaotic and even deviate from the correct political direction. The main theme of literary and artistic propaganda is not to limit the scope of material selection for literary and artistic propaganda and reporting, nor to cancel the appreciation and entertainment of literary and artistic propaganda and reporting, and to make all programs a "high-profile door". Theme and diversity are not mutually exclusive and diametrically opposed, but complement each other. Literary news should pay attention to current affairs reporting, reflect news, broaden the field of literary reporting, comprehensively, fairly, objectively and accurately report the overall dynamics of literary and cultural circles, so that the audience can get relevant information in time; With a brand-new concept and unique perspective, we pay attention to and analyze the events and phenomena in the literary and cultural circles, and guide the audience to correctly understand and understand. One problem that can’t be ignored in literary news is entertainment. Entertainment is not vulgarization, but includes four factors: suspense, humor, passion and surprise. What we have suffered once is that we pursue elitism too much and ignore the needs of the public. If the most popular readers are blocked from our reports, then our reports and even newspapers will be blocked by readers. On the premise of grasping the main theme, we must attach importance to enriching people’s spiritual life and satisfying people’s requirements for enjoying entertainment. We must advocate healthy and progressive cultural entertainment and noble artistic taste, and we must never simply talk about entertainment and ignore ideology and tendency. For foreign countries, The literary and artistic programs of Hong Kong and Taiwan must not be blindly praised, not only for their artistry and freshness, but also for their selection according to the principle of putting social effects first. Give necessary guidance and inspiration to the appreciation and entertainment of the masses. Fourth, improve the quality of the literary and art propaganda team Our news propaganda includes literary and artistic propaganda, which conveys the voice of the party and the government, reflects the will and demands of the people and represents the fundamental interests of the people. It is the responsibility of every journalist to publicize scientific theory, spread advanced culture, shape a beautiful mind, advocate scientific spirit and promote social integrity in our reports. Hold high the great banner of Deng Xiaoping Theory, thoroughly publicize and implement Theory of Three Represents, firmly and consciously keep in line with the CPC Central Committee with Comrade Hu Jintao as the general secretary, closely focus on economic construction, serve the overall situation of the whole party and the whole country, thoroughly publicize the party’s basic theory, line, program and experience, safeguard the overall situation of stability and unity, inspire and mobilize the whole party and the people of all ethnic groups throughout the country to keep pace with the times, blaze new trails, and create a new situation in the cause of building Socialism with Chinese characteristics with a promising spirit. This is what we should always do in the news propaganda work. News and public opinion work is the work of the future and destiny of the party and the country. The correct orientation of public opinion is the blessing of the party and the people; The wrong direction of public opinion is a disaster for the party and the people. To firmly grasp the correct direction of public opinion, we must implement the principle of unity, stability, encouragement and positive publicity, vigorously reflect the bright, positive and healthy things in social development, and always adhere to the correct guidance of public opinion. Literary and artistic reports should also help and not add chaos. During the period of social transformation, various literary and artistic trends of thought emerge, and it is easy to produce hot spots. Literary and artistic reports should be well guided by hot spots. News focuses on hot spots and hot spots produce effects, which conforms to the inherent law of news propaganda. The problem is how to guide the hot spots correctly. Treat hot spots with political firmness, clear-headed, correct analysis and proper guidance. What should be hot should be hot, what should be stable should be stable, what should be cold should be cooled down, and what should not be hot should not be heated up. Which should be hot, which should be stable and which should be cold should not be determined by whether there is a sensational effect, but should be determined from the overall situation of the work of the party and the government and the fundamental interests of the broad masses of the people, and never from the interests of small groups or personal feelings. The key work of the party and the government and the major reporting tasks deployed in a unified way should be heated up purposefully, forming a strong public opinion and producing propaganda effects; You can’t speculate and render at will. It is necessary to guide incorrect public opinion with correct public opinion and influence non-mainstream media with mainstream media. It is necessary to control the propaganda style. Style and taste are also oriented, indicating what we advocate and what we oppose. High style and high taste can stimulate people’s fighting spirit, inspire people’s spirit and send people beautiful spiritual food; Low style and taste will distract people’s fighting spirit, paralyze people’s spirit and instill ugly and filthy things in people. It is necessary to achieve ideological, artistic and ornamental unity, and to appeal to both refined and popular tastes. In order to dedicate the best spiritual food to readers, journalists must strive to improve their journalism level and pay attention to propaganda art in order to enhance the propaganda effect. In order for correct public opinion to play a guiding role effectively, it is necessary to make news propaganda attractive and appealing. News propaganda can’t force readers to accept it, and it can’t rely on blunt preaching and indoctrination. Instead, it needs vivid facts and flexible forms to attract readers, so as to guide readers and improve their guidance level. The propaganda and reporting of literary news should combine the correct political direction with superb propaganda art. In order to achieve higher publicity art, journalists and editors engaged in literary news propaganda must improve their professional level in the following aspects: to have a solid foundation of journalism, we must make great efforts to lay a solid foundation of journalism. We should seriously study news theory, news knowledge and news editing skills, strive to improve the level of language and writing, practice the basic skills of news business, and master various news genres and means skillfully, so as to continuously improve the news propaganda effect; Have a good knowledge accomplishment. Journalists and editors of newspapers are involved in a wide range of knowledge when collecting and writing reports and editing manuscripts. If they want to cope with them freely, they must have extensive knowledge. Journalists and editors engaged in literary and artistic news reports should have extensive knowledge of politics, economy, history, society, law, culture, science and so on, and constantly learn all kinds of new knowledge to meet the requirements of journalism. At the same time, if journalists and editors have a high level of knowledge, the manuscripts and edited newspapers will be more knowledgeable and readable, which will arouse readers’ interest and meet their needs, thus enhancing the influence of news propaganda and improving the publicity effect; We must have a strong sense of innovation and quality, and dedicate more excellent news works to readers. Journalists and editors of newspapers must have the spirit of continuous innovation and the awareness of producing more quality products, and have new ideas, new ideas, new pursuits and new features in news propaganda, constantly exploring new reporting forms and constantly adopting new reporting methods.It is more important to constantly explore new themes, constantly write innovative works, and engage in literary news reports. It is more important to create new colors in form, and to reflect colorful literature and art with colorful reports; We must have strong news acumen and news discrimination, and work hard to be innovative, profound and lively, so as to make literary and artistic propaganda and reporting closer to life and readers. At the same time, the overall planning, layout design, column setting and other aspects of the newspaper’s literary news also require novelty, and strive to achieve the perfect unity of content and form, so that the newspaper’s literary news propaganda can be more loved by the readers, and consciously accept the correct literary orientation and entertain and educate. Journalists engaged in literary and artistic propaganda must seriously arm their minds with Deng Xiaoping Theory and Theory of Three Represents, constantly improve their ideological and theoretical level and professional accomplishment, be politically strong, professionally competent and have a correct style, constantly devote themselves to study, boldly explore and be brave in innovation, so that literary and artistic news propaganda can play a greater role in promoting the construction of socialist material civilization, political civilization and spiritual civilization. (Author: Jiang Zuosu Yang Gengyun Xiong Jiaojun Liu Shu ‘e Jing Wong Han Xiaoling) (Editor: Xu Changui)
Changes of Newspaper Literary Propaganda in the New Period
Discussion on the law of newspaper literature and art propaganda in the new period
Party affairs government affairs website
Network advertising form
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1. Screen advertising(including Banner, Button, banner, vertical edge, giant, etc.)
Screen advertisement is an image file established in GIF, JPG, Flash and other formats. It is mostly used to express the advertisement content when it is located on the web page. At the same time, it can be made interactive by using Java and other plug-in tools to enhance its expressive force.
2. Text link advertisement
???A text link advertisement takes a row of words as an advertisement, which can be clicked to enter the corresponding advertisement page. This is a form of online advertising that has the least interference to visitors, but is more effective. Sometimes, the simplest form of advertising works best.
3, e-mail advertising
?? E-mail advertising has the characteristics of strong pertinence (unless you spamming at will), low cost and unlimited advertising content. In particular, it is highly targeted, and it can send specific advertisements for a specific person, which is beyond the reach of other online advertising methods.
4. Sponsor sponsored advertisementsVariety, giving advertisers more choices than traditional online advertising.
5. Advertising combined with contentThe combination of advertising and content can be said to be a kind of sponsored advertising. On the surface, they look more like content on the web page than advertisements. In the traditional print media, this kind of advertisement will be clearly marked, pointing out that it is an advertisement, but there is usually no clear boundary on the web page.
6. Inserted advertisements (pop-up advertisements)
Visitors are forced to insert an advertising page or pop up an advertising window when they request to log in to a webpage. They are a bit like TV commercials, which interrupt the normal program and force them to watch. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is also different, from static to full dynamic. Browsers can stop watching advertisements by closing the window (TV advertisements can’t be done), but they will appear without any warning and will definitely be seen by viewers.
7、Rich MediaGenerally speaking, it refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective depends on the server-side settings of the site on the one hand, and whether visitors’ browsers can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content.
8. OthersNew advertising video advertising, roadshow advertising, huge continuous broadcast advertising, page-turning advertising, congratulations advertising and so on.
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In 2024, the pre-sale box office of May 1st new film broke the lead of 6.5 million ＂Peacekeeping＂.
1905 movie network news According to Lighthouse Professional Edition, as of 15:10 on April 17th, the pre-sale box office of May 1st new film in 2024 has exceeded 6.5 million! The top three for the time being.
The story of the film "Peacekeeping Riot Squad" is based on the real peacekeeping mission of Chinese peacekeeping police. It tells that at the request of the United Nations, dispatched by the state, peacekeeping police such as Yu Weidong (ornaments), Yang Zhen (ornaments), Ding Hui (ornaments) and Zhou Jiaxuan (ornaments) shoulder a sacred mission, go far to foreign countries, go deep into the war-torn mission area to carry out peacekeeping missions, and build a blue life defense line for people suffering from war.
"Nothing can’t be solved with a hot pot" temporarily ranks second in the May 1st pre-sale box office list. The film tells an absurd story full of suspense and joy: four people who don’t know each other share the spoils in the backstage warehouse of the theater, but they are accidentally involved in a murder case. A hot pot in YOLO rolls with endless suspense, and greed and deception lead to a series of reversals. Finally, the special identity of the four people gradually surfaced, and the mysterious truth was also coming out … …
The comedy movie "thelma and louise Money" ranked third with 786,000 pre-sale box office. The film tells the story that "Iron Rooster" Jia Youwei (ornaments) decided to spend time with the old irons while he was alive because of his physical changes, so he called his childhood brothers Sha Baihu (ornaments), Xu Dali (ornaments) and Dong Jianfeng (ornaments) to fulfill his promise of youth, vowing to spend millions of savings and enjoy ten days of ".
Followed byThree animated films, respectively, are classic works released for the first time in mainland China; The first big movie of Japan’s super popular animation "Spy Play House"; There is also a film based on Nie Xiaoqian, the novel Strange Tales from a Lonely Studio by Pu Songling, a writer in Qing Dynasty.
Analysis of advantages and disadvantages of Seal 06, which one is worth buying？
BYD’s medium-sized hatchback has finally come into the market, with a price of 136.8-186.8 million yuan. BYD’s hatchbacks are really few, and the listing of Seal 06GT really adds another choice. Today, we will analyze the advantages and disadvantages of this car and recommend the most worthwhile models.
advantage
Let’s talk about the advantages of this car first. First of all, the design of appearance and interior is more in line with the aesthetics of young people. Long and narrow LED headlights, slip-back modeling, sports seats and so on are all popular designs. In recent years, BYD’s design has really improved a lot.
The second is safety. The body structure of Seal 06GT adopts the industry’s first TRB integrated thermoformed front panel, which is deeply integrated with high-strength blade battery. In addition, the whole system comes standard with 11 airbags and DiPilot intelligent driver assistance system.
There is also power. The comprehensive maximum power of the model is as high as 310kW, the acceleration time of 100 kilometers is 4.9 seconds, and the power performance is strong. For the 150,000-class model, this power performance is still quite eye-catching.
disadvantage?
The first point is intelligent driving. Since Seal 06GT is a model for young people, young people have a high demand for intelligent driving. The new car does have functions such as adaptive cruising and lane departure assistance, but the ability of higher-order high-speed navigation and urban navigation is not available, so this is a pity, even if it is only available for the highest-equipped models.
The second point is the price. Although the four-wheel drive model is very powerful, the price has reached 186,800, which may exceed most of the price expectations for this car. If it can be about 20,000 cheaper, it is really fragrant.
Which one is worth buying?
Let’s start with the conclusion. Xiao Bian thinks that the 505 Wave Plus version with a price of 146,800 yuan is the most worth buying, because compared with the lowest model, it has more configurations such as DiPilot intelligent driving assistance system, 15.6-inch adaptive rotating suspension screen, wireless charging of 50W mobile phone, indoor ambient light, heating/ventilation of front seats, blind spot indicator light of exterior rearview mirror, electric tailgate and so on.
The price is only 10 thousand yuan more expensive than the lowest model, so the cost performance is higher. And the price of less than 150 thousand is also in line with everyone’s expectations for this car.
A whole industrial chain of ＂getting rich and flowing oil＂
The key to rural revitalization lies in industrial revitalization. How to enlarge the industrial value of traditional farming? In recent years, Huangchi Town, dangtu county has built the whole industrial chain of rapeseed, devoted itself to increasing planting yield, increasing ornamental income and increasing processing efficiency, and achieved the perfect integration of three industries. One rapeseed has achieved a whole industrial chain of "rich oil".
Rapeseed oil upgrade and appreciation
In midsummer, the reporter came to Huangchi Town, dangtu county, and there was a strong smell of rapeseed oil in the air.
"Seven-day pressed rapeseed oil can not only produce strong aroma, but also have good safety, nutrition, color, flavor and shape. The safety and hygiene indicators are better than the national standard, and the quality is better than the national third-grade pressed rapeseed oil standard." In Ma ‘anshan Tianshun Agricultural Science and Technology Company, located in Changfu Village, Huangchi Town, Wang Jun, the young general manager, said that the upgrading of pressing technology has also brought about the appreciation of rapeseed oil. Compared with ordinary rapeseed oil, the premium rate of 7-day pressed rapeseed oil is about 50%.
The 7D rapeseed oil processing production line in front of us was developed by the Oil Crops Research Institute of Chinese Academy of Agricultural Sciences, with a value of more than 2 million yuan. The so-called 7D actually refers to seven original technologies. Fresh rapeseed is poured into the oil-pressing equipment, and after the processes of selection, tempering, aroma production, low-temperature pressing and refining, it becomes rapeseed oil with clear color. Different from other processes of pressing rapeseed oil, the whole process of pressing rapeseed oil for 7 days has no chemical addition and no discharge of three wastes, which is absolutely green and environmentally friendly. Moreover, compared with the traditional oil extraction process, the new 7D process has reduced the working procedures by more than 50%, the energy consumption by more than 20%, and the production cost by more than 30%. The produced functional rapeseed oil is not only safe and nutritious, but also has a retention rate of total phenols, vitamin E and other associated substances of more than 85%.
With this technology, Tianshun Agricultural’s products obtained the national green food certification, and were awarded the top ten famous agricultural products in Maanshan and the gold medal in China Anhui Famous Agricultural Products Fair. Last year, the output of rapeseed oil squeezed by enterprises in 7 days was 466.2 tons, and the output value reached 13.986 million yuan. This year, the output value is expected to achieve double-digit growth.
The rise of "leading" processing enterprises has affected the development of rape planting. Tianshun Agriculture took the lead in setting up the county healthy edible oil association and industrialization consortium, establishing a stable and reliable rapeseed raw material production base, and implementing the production and marketing business model of unified varieties, large-scale production, standardized management and single-receipt, single-storage and single-processing. The company increased the price by 5%-10% based on the market price to ensure the fulfillment of orders and increase the income of farmers in the base. According to the staff of the Agricultural Office of Huangchi Town, this year, the planting area of rapeseed in the town reached 16,000 mu, and the yield per mu of rapeseed reached more than 220 kg, which was 10% higher than the county average.
Pickled cauliflower sprouts sell well all over the country.
In a one-person-high vat, pickled oily Chinese flowering cabbage is silently accumulating umami flavor.
"A large tank is full of one ton." In Maanshan Happy Youth Agricultural Science and Technology Co., Ltd., located in Shuanggou Village, Huangchi Town, the general manager Zhi Wei told reporters that the processing capacity of pickled vegetable stems this year has increased from more than 300,000 kilograms last year to 450,000 kilograms, an increase of 40%.
Zhiwei is a native of Shuanggou. After graduating from college, he returned to his hometown and founded Maanshan Happy Youth Agricultural Science and Technology Co., Ltd., renting a small site and house in the original village for the processing of oilseed sprouts. Over the past few years, the "Happy Youth" oilseed rape has become a product of online celebrity, selling well all over the country.
"This is called’ dual-purpose vegetable oil’. As long as you master it properly, you can still harvest rapeseed." Agricultural technicians in the town said that in recent years, in order to increase the added value of rape planting, the town has been based on the market, doing dual-purpose "vegetable oil" and demonstrating and promoting the planting of new varieties of "vegetable oil".
"dual-purpose vegetable oil", farmers’ income is one more piece. "In the past, an acre of land in my family was used to collect rapeseed, and 300 kilograms only sold for 900 yuan. Now, only selling oily cauliflower can earn more than 1,000 yuan." Zou Defu, a villager in Shuanggou Village, said.
Root-oil-flowering Chinese cabbage has brought about new changes in rapeseed industry. This year, Happy Youth expanded the existing factory in Shuanggou, built a new Changfu branch, expanded the acquisition scope and improved production efficiency through "cooperation between villages and enterprises". After the plant is put into production, it will provide 10 local jobs and drive more than 200 farmers around. At the same time, it can drive the annual collective economic income growth of Shuanggou Village and Changfu Village to be no less than 95,000 yuan.
Rural tourism is flourishing.
Eco-farmhouse business is booming, and the construction of water villages and homestays is stepping up. Since the beginning of this year, Qiqiao Village has introduced a new mechanism of village-level collective economic partners and started two rural tourism projects in one breath, focusing on the rare rapeseed sea around it.
This year, Tianshun Agriculture held a rape flower festival in the 1,200-mu rape base in Changfu Village, and tourists from Nanjing, Wuhu, Maanshan and Xuancheng came to see the golden land and ocean.
Huinong Grain and Oil Professional Cooperative founded by Li Zhibin, a villager in Yuhe Village, has also initiated and held rape flower festivals many times, which has benefited a lot. At present, there are 430 cooperative members, 50 core members, 24 fixed employees of enterprises and 6.62 million yuan in fixed assets. The cooperative has successively established agricultural socialization service organizations, such as agricultural mechanization operation service team, specialized service team for unified prevention and control, and assured agricultural materials supply station, and realized the integrated services of grain and oil planting and aquaculture before, during and after production.
"The acquisition of 200,000 kilograms of rapeseed this year can produce nearly 70,000 kilograms of fragrant rapeseed oil, which is in short supply." Li Zhibin said that at present, the cooperative’s annual grain and oil processing capacity has increased to 8,500 tons, with an annual sales of 500 tons of grain and more than 200 tons of high-quality crayfish, which has driven the farmers to increase their income by 3,800 yuan per household.
In recent years, Huangchi Town has taken the Rape Flower Festival as the starting point, focused on the integration of agriculture and tourism, took flowers as the medium, made friends at festivals and benefited farmers by traveling, and formed a pattern of rape whole industrial chain integrating production, marketing and integration of primary, secondary and tertiary production. (Wu Liming Zheng Xinru)
Maybach S580 only increases the price in China 850,000, the owner： the landing is 3.90 million half of the province of Rolls-Royce
It is the previous high-end version, which once again refreshes the profit ceiling in the car industry! Because the official guide price of this one has reached 1.54 million-2.488 million yuan, it is already a huge profit to sell according to the guide price. But now it is no longer the S-class it used to be. The entry-level Mercedes-Benz S400L has a displacement of only 2.5T or a low-power tuning. Matching the 48V mild hybrid motor, it only has 313 horsepower + 450 Nm, which is obviously weakened! = Mercedes-Benz S500L and S600L ten years ago, but times have changed, and ultra-luxury brands also need to pay an additional "two luxury car taxes"!
The first luxury car tax: luxury cars with a bare car price of more than 1.30 million yuan need to pay an additional 10% consumption tax!
The second luxury car tax: 4S shop dealers monopolize Maybach sales channels. If you want to buy our Maybach S580, please increase the price by 850,000 yuan, or cash!
Maybach S580 Why increase the price 850,000 yuan? The price increase part can buy a BMW 730Li or 3.0T imported standard wheelbase BMW X5 40i. The reason why the car has increased the price so much is that the monopoly between dealers has raised the price. After all, the dealers who are qualified to sell this car are by no means ordinary people, and the number is very small. Naturally, they can achieve industry monopoly.
Moreover, as long as it is eight-cylinder Japanese cars, German cars are more and more sought after by China’s rich! Because they think this is a market more and more rare, sell a less luxury car, a Toyota non-luxury brand of land patrol 5700 can hype to 1.80 million yuan, not to mention the serious super luxury brand Maybach S580? The car knows 2.488 million yuan, the end point price 850,000, the landing price is nearly 3.90 million yuan.
Even so, there are still many owners that spend 3.90 million to buy this Maybach S580 or Bentley, Rolls-Royce Gusteau, cost-effective much more! Because the Maybach brand is not weak, are the top super luxury brand, the first thing the owner buys is to change the Mercedes-Benz logo to Maybach double M logo, instantly can enhance the 3 million yuan aura.
The foundation is ordinary S-class, but the details are more exquisite and comfortable. Leather multi-function steering wheel, automatic door opening function, 12.3-inch LCD meter and 12.8-inch central control large screen, smooth car machine, independent front and rear air conditioning system, the latest in-car atmosphere lights, rear entertainment audio and video system, man-machine system, especially the absolute top luxury enjoyment in the back of the boss seat.
Bentley, Rolls Royce Gusteau, the rear row is not Maybach S580 comfortable, buy such an expensive car of course, the first requirement is rear comfort. Rolls Royce Bentley Ferrari Bugatti and other brands are still better than Maybach, but they either do not compete, or do not manufacture cars, or the back row is not comparable to Maybach! The most artifact of the car is that the Maybach S580 price increase is too much, close to 4 million yuan landing price is too outrageous.
All over the world, Maybach brand is almost tailor-made for Chinese local tyrants, because more than half of Maybach are all bought by Chinese people, among which Jiangsu, Zhejiang and Shanghai local tyrants are particularly enthusiastic! Owner groups believe that Maybach S580 landing price is 3.90 million than Rolls-Royce, Bentley can save half the money, more cost-effective!
The top 10 intellectual property cases and 50 typical intellectual property cases in Chinese courts in 2023
The General Secretary of the Supreme Leader emphasized that "one case is worth a dozen documents," vividly and profoundly explaining the important demonstration and guiding functions of cases. The 10 major intellectual property cases and 50 typical intellectual property cases released by Chinese courts in 2023 on April 22 cover intellectual property types such as patents, trademarks, copyrights, new plant varieties, anti-unfair competition and monopolies. They involve key core technological innovation, well-known brands at home and abroad, digital economy, seed industry and many other key areas and industries in the new era. They reflect the following characteristics of judicial protection:
First, the people’s court grasps the theme of high-quality development, strictly protects scientific and technological innovation achievements, and serves the development of new-quality productive forces.To protect intellectual property rights is to protect innovation, and the people’s courts will step up their efforts to protect innovation and creativity with the power of the rule of law."Danyu No. 405" Infringement Case of New Varieties of Corn Plants,For enterprises that have repeatedly committed deck infringement, repeated infringement, and intentional infringement, punitive compensation shall be applied in accordance with the law, effectively enhancing the confidence of agricultural researchers."Lentinan" Infringement of Technical SecretsThis paper explores the identification of the technical secrets of traditional authentic medicinal materials and the compensation for the illegal use of technical secrets, which has positive significance for the integrity and innovation of traditional Chinese medicine.
The second is to actively respond to social concerns and effectively safeguard the legitimate rights and interests of the people.Involved in the "juvenile model" unfair competition dispute case,Responding to society’s concerns about the protection of adolescents, guiding network service providers to consciously fulfill their network obligations and social responsibilities to protect minors."Basic Funeral Services" Refusal to Trade Dispute CaseThe abuse of market dominance by public enterprises in the funeral industry shall be stopped in accordance with the law, and the interests of the people and small and medium-sized enterprises shall be effectively safeguarded.
The third is to explore the adjudication rules in new technologies, new business models, and new fields to serve the new economic drivers.Scientific and technological innovation has spawned new industries, new models, and new driving forces, constantly challenging the existing rules of social life. The people’s courts are facing the dual test of new technologies and new thinking in their trial work. The cases announced this year involve new issues such as copyright protection of navigation electronic map data, illegal data capture, and the prevention of transaction and resale. The people’s courts actively explore adjudication rules, clarify the boundaries of rights and interests protection, and serve the digital economy.
Fourth, we should strengthen equal protection and actively create a market-oriented, rule-of-law, and international business environment.exist"Siemens" trademark infringement and unfair competition case, "Michelin" trademark infringement case, "Lafite" trademark infringement and unfair competition caseThe people’s courts shall equally protect the legitimate rights and interests of Chinese and foreign parties in accordance with the law, vigorously crack down on the behavior of free-riding near famous brands, safeguard the legitimate rights and interests of foreign rights holders in accordance with the law, and promptly respond to foreign investors’ concerns about intellectual property protection.
The fifth is to strengthen coordination, strengthen the protection of the entire chain of intellectual property rights, and build a comprehensive protection work pattern.Intellectual property protection is a systematic project that covers a wide range of fields and involves many aspects, from review and authorization, administrative law enforcement, judicial protection to arbitration and mediation, industry self-discipline, and citizen integrity. This requires continuous improvement of the protection system, strengthening coordination and cooperation, and building a large protection pattern. Among the cases released this year, there are both cases of administrative and judicial connection, as well as cases of legal inspection cooperation.Administrative dispute involving invalidation of "facial recognition" invention patentIt clarifies the requirements for the scope, method and purpose of modification of claims in the administrative procedure of patent invalidation, and promotes the unification of administrative law enforcement standards and judicial judgment standards.Judicial punishment case involving malicious litigation of "Changgao Dianxin" trademarkIn addition to punishing the abuse of intellectual property rights in accordance with the law, the people’s courts also transfer the clues of the parties’ suspected abuse of intellectual property rights to the people’s procuratorate, and actively promote the people’s procuratorate to exercise its supervisory functions and make procuratorial suggestions in accordance with the law.
In the next step, the people’s courts will adhere to the Supreme Leader’s thought on socialism with Chinese characteristics for a new era as a guide, continue to deeply practice the Supreme Leader’s thought on the rule of law, focus on fairness and efficiency, and continuously improve the quality and efficiency of intellectual property trials in the new era.
1. A dispute over trademark infringement and unfair competition between Ximou Joint Stock Company, Ximou (China) Co., Ltd. and Ningbo Qimou Electric Appliance Co., Ltd. [Supreme People’s Court (2022) Supreme Court Civil Court verdict No. 312]
Second, the case of infringement of trademark rights and unfair competition between a winery and Nanjing Jinmou Wine Industry Co., Ltd. [Supreme People’s Court (2022) Supreme Court Civil Court verdict No. 313]
Administrative dispute case between Beijing Zhongmou Technology Co., Ltd. and the State Intellectual Property Office and Pingmou Computer Trading (Shanghai) Company for invalid invention patent rights [Supreme People’s Court (2021) Supreme Law Zhixing End No. 556 administrative court verdict]
IV. Liaoning Danzhiye Technology joint stock company and Linghai Agricultural Technology Co., Ltd., Qingdao Lian Agricultural Technology Development Co., Ltd. Infringement of new plant variety rights dispute case [Supreme People’s Court (2022) Supreme Court Zhiminzhuan No. 2907 civil court verdict]
V. Beijing Simou Technology joint stock company and Beijing Baimou Technology Co., Ltd. and other copyright infringement and unfair competition disputes [Beijing Higher People’s Court (2021) Jingmin End No. 421 civil court verdict]
Six, Beijing Micro Network Technology Co., Ltd. and Guangzhou Jianmou Information Technology Co., Ltd. and other unfair competition disputes [Guangdong Higher People’s Court (2022) Yueminjian No. 4541 civil court verdict]
Case of copyright infringement by Liu Mousheng and Liu Mousheng [Shanghai Third Intermediate People’s Court (2023) Shanghai 03 Xingchu No. 23 criminal court verdict]
Eight, Nanjing Hanmou Pharmaceutical Technology Co., Ltd. and Dimou Pharmaceutical (Jiangsu) Co., Ltd. infringement of technical secrets dispute case [Nanjing Intermediate People’s Court of Jiangsu Province (2019) Su 01 Minchu No. 3444 civil court verdict]
Case of unfair competition dispute between Xiaomou Technology Co., Ltd. and Chen and Shenzhen Yunmou Technology Co., Ltd. [Civil court verdict of Wenzhou Intermediate People’s Court of Zhejiang Province (2023) Zhejiang 03 Minchu No. 423]
Ten, Shenzhen Tengmou Computer System Co., Ltd., Tengmou Technology (Shenzhen) Co., Ltd. and Beijing Aimou Technology Co., Ltd. Unfair competition dispute case [Tianjin Free Trade Zone People’s Court (2022) Jin 0319 Minchu No. 23977 civil court verdict]
Intellectual property civil cases
(1) Patent ownership, patent infringement, and confirmation of whether it falls within the scope of patent protection
1. Zhejiang Jimou Holding Group Co., Ltd. and Weimou Intelligent Travel Technology (Shanghai) joint stock company and other patent application rights dispute case [Supreme People’s Court (2022) Supreme Court Zhimin Zhimin Zhuan No. 2436 civil court verdict]
2. Beijing Jinmou Security Software Co., Ltd. and Shanghai Mengmou Network Technology Co., Ltd. Infringement of design patent dispute case [Shanghai Higher People’s Court (2022) Shanghai Minzhuan No. 281 civil court verdict]
3. Sichuan Huamou Lighting Technology joint stock company and Yangzhou Yumou Optoelectronic Technology Co., Ltd. Infringement of design patent dispute case [Tibet Autonomous Region Higher People’s Court (2023) Zangzhi Minzhi No. 1 civil court verdict]
4. Jiangsu Jiu high-tech joint stock company and Qidi Qingmou (Shanghai) New Material Technology Co., Ltd. Infringement patent dispute case [Qinghai Province Xining City Intermediate People’s Court (2023) Qing01 Zhiminchu No. 15 civil court verdict]
5. A dispute case between Yanmou Pharmaceutical Co., Ltd. and Shimou Group Oumou Pharmaceutical Co., Ltd. to confirm whether it falls within the scope of patent protection [Supreme People’s Court (2023) Supreme Court Zhimin End No. 4 civil court verdict]
(2) Cases of trademark infringement disputes
1. Shanghai Bimou Cosmetics Co., Ltd. and Suzhou Shimou Biological Daily Chemical Co., Ltd. and other trademark infringement disputes [Supreme People’s Court (2022) Supreme Court Civil court verdict No. 238]
2. Dispute over trademark infringement between Namou Co., Ltd. and a shopping store in Shunping County [Supreme People’s Court (2022) Supreme People’s Court Civil Court verdict No. 277]
3. Panmou Door Industry Co., Ltd. and Sichuan Xinmou Door Industry Co., Ltd. and other trademark infringement and unfair competition disputes [Supreme People’s Court (2022) Supreme Court Civil Court verdict No. 209]
4. Mimou Group Headquarters and Shanghai Mimou Catering Management Co., Ltd. and other disputes over trademark infringement and unfair competition [Hubei Higher People’s Court (2022) Erzhimin End No. 190 civil court verdict]
5. Dispute over trademark infringement by Limou Co., Ltd., Simou Sporting Goods (China) Co., Ltd. and Nanchang Weimou Industrial Co., Ltd. [Jiangxi Higher People’s Court (2022) Gan Minzhuan No. 127 civil court verdict]
6. Bai a joint stock company and a (Tianjin) petrochemical joint stock company infringement of trademark rights and unfair competition dispute case [Tianjin Higher People’s Court (2023) Jinminzhuan No. 314 civil court verdict]
7. Beijing Kuaimou Technology Co., Ltd. and Guizhou Kuaimou Moving Co., Ltd. Infringement of trademark rights and unfair competition dispute case [Guizhou Higher People’s Court (2023) Qianminzhuan No. 261 civil court verdict]
8. Beimou Technology Co., Ltd. and Fucheng Bo Real Estate Intermediary Service Co., Ltd. and other trademark infringement disputes [Hebei Province Hengshui City Intermediate People’s Court (2023) Ji 11 Minzhuan No. 2075 civil court verdict]
9. Binzhou Zhanmou winter jujube brand management joint stock company and Lingwu Fumou jujube industry professional cooperative and other trademark infringement and unfair competition dispute case [Ningxia Hui Autonomous Region Yinchuan City Intermediate People’s Court (2023) Ning 01 Zhiminzhuan No. 8 civil court verdict]
(3) Cases of disputes over copyright ownership, copyright infringement, and confirmation of non-infringement of copyright
1. Yunnan Yangmou Information Technology Development Co., Ltd. and Yunmou (Beijing) Catering Management Co., Ltd. and other copyright infringement and unfair competition disputes [Beijing Higher People’s Court (2023) Jingmin Shen No. 215 Civil Ruling]
2. Gong Mouping and a research institute, Yang Mouming copyright infringement dispute case [Shandong Higher People’s Court (2022) Lu Minzhuan No. 2685 civil court verdict]
3. Wang Mouyu and Hainan Chain Technology Co., Ltd. infringed on the right to disseminate information online [Sichuan Higher People’s Court (2023) Chuanzhimin End No. 253 civil court verdict]
4. Su Sports Culture Media (Beijing) Co., Ltd. and Ai TV Media (Beijing) Co., Ltd. and a joint stock company of China Electric Heilongjiang Branch infringed on the right of information network dissemination of works [Heilongjiang Higher People’s Court (2023) Heiminzhuan No. 528 civil court verdict]
5. Heqing Yang Yinlou Co., Ltd. and Heqing County Eight Original Handmade Silver Store Copyright Ownership and Infringement Dispute Case [Yunnan Higher People’s Court (2022) Yunminzhuan No. 2088 civil court verdict]
6. Xinjiang Bimouya Electronic Technology Co., Ltd. and Xinjiang Shenmou Cloud Computing Co., Ltd. infringed on the right to disseminate information on the work network dispute case [Xinjiang Uygur Autonomous Region Higher People’s Court (2023) Xinminzhuan No. 127 civil court verdict]
7. Li Moufan, Da’an Yumou Grain Trading Co., Ltd. and Qianguo County Xumou Rice Industry Co., Ltd. and other copyright infringement and unfair competition disputes [Jilin Provincial Higher People’s Court (2023) Ji Minzhuan No. 127 civil court verdict]
8. A system joint stock company and a special automobile technology joint stock company infringement of computer software copyright dispute case [Beijing Intellectual Property Court (2021) Beijing 73 Minchu No. 345 civil court verdict]
9. Beijing Hongmou Technology Development Co., Ltd. and a general merchandise store in Haikou Longhua and Shanghai Xunmou Information Technology Co., Ltd. infringed on the right to distribute works [Hainan Free Trade Port Intellectual Property Court (2021) Qiong 73 Civil court verdict No. 28 in the early days of the People’s Republic of China]
10. Zhejiang Shengmou Network Technology Co., Ltd. and Co., Ltd. confirmed the dispute over non-infringement of copyright [Hangzhou Internet Court (2021) Zhejiang 0192 Minchu No. 10369 civil court verdict, Hangzhou Intermediate People’s Court of Zhejiang Province (2023) Zhejiang 01 Minzhan No. 453 civil court verdict]
(4) Cases of unfair competition and monopoly disputes
1. Shengmou Chemical Technology Co., Ltd. and Chen Mougang, Yuncheng Jinmou Chemical Technology Co., Ltd. infringement of technical secrets dispute case [Supreme People’s Court (2022) Supreme Court Zhimin End No. 816 civil court verdict]
2. Hubei Huimou Science and Technology Development Co., Ltd. and Zhang Mouyang, Hubei Zhimou Chemical Technology joint stock company infringement of technical secrets dispute case [Hubei Province Wuhan City Intermediate People’s Court (2021) Hubei 01 Zhiminchu No. 334 civil court verdict]
3. China Pingmou Life Insurance joint stock company and Linyi City Lanshan District Yunmou advertising design studio commercial slander dispute case [Supreme People’s Court (2022) Supreme Court civil court verdict No. 75]
4. Unfair competition dispute case between an association in Tangshan City and an e-commerce company in Changsha Shun [Supreme People’s Court (2022) Supreme Court Civil court verdict No. 76]
5. Shenzhen Quanmou Technology Co., Ltd. and Mingmou (Guangzhou) Co., Ltd. and other unauthorized use of goods with the same or similar decoration that have a certain impact on others [Shandong Higher People’s Court (2023) Lu Minzhuan No. 1035 civil court verdict]
6. Tengmou Technology (Chengdu) Co., Ltd., Shenzhen Tengmou Computer System Co., Ltd. and Jiangsu Aimou Network Technology Co., Ltd. Unfair competition dispute case [Jiangsu Higher People’s Court (2023) Su Minzhuan No. 280 civil court verdict]
7. Unfair competition dispute case between a certain information technology (Shanghai) Co., Ltd. and Xiamen Gumou Technology Co., Ltd. [Fujian Higher People’s Court (2022) Minminzhan No. 1871 civil court verdict]
8. Nanjing Yuanmou Information Technology Co., Ltd. and Xi’an Yuanmou Technology Co., Ltd. and Xi’an Remou Technology Co., Ltd. unfair competition dispute case [Shaanxi Higher People’s Court (2022) Shaanxi Zhimin End No. 139 civil court verdict]
9. Guilin Lingmou Software Co., Ltd. and Xiaomou Communication Technology Co., Ltd. and Beijing Xiaomou Mobile Software Co., Ltd. unfair competition dispute case [Guangxi Zhuang Autonomous Region Higher People’s Court (2023) Guiminzhuan No. 196 civil court verdict]
10. Unfair competition dispute case between Shenzhen Mayor’s Enterprise Management Consulting Co., Ltd. and Beijing Tianmou Technology Co., Ltd. [Civil court verdict of Shenzhen Intermediate People’s Court (2023) Guangdong 03 Minzhi No. 4897]
11. A dispute case between Guomou Technology Holdings Co., Ltd. and Guomou (Dalian) Co., Ltd. in which the unauthorized use of others has a certain impact on the enterprise name [Liaoning Province Dalian Intermediate People’s Court (2023) Liaoning 02 Minzhuan No. 6496 civil court verdict]
12. Beijing Baimou Technology Co., Ltd. and Guangzhou Damou Brand Planning Co., Ltd. and Jinan Shengmou Network Technology Co., Ltd. unfair competition dispute case [Chongqing First Intermediate People’s Court (2022) Yu 01 Minchu No. 3538 civil court verdict]
13. Unfair competition dispute case between Beijing A Yi Technology Co., Ltd., Hunan A Yi Culture Technology Co., Ltd., and Hangzhou Qun A Technology Co., Ltd. [Civil court verdict No. 2875, Xiang0105 Minchu, Kaifu District People’s Court, Changsha City, Hunan Province (2023) ]
14. Quanzhou Licheng Li Funeral Service Co., Ltd. and Quanzhou Ji Funeral Service Co., Ltd. refused to trade dispute case [Supreme People’s Court (2021) Supreme People’s Court Zhimin Final No. 242 civil court verdict]
15. Ningbo Tongmou Materials Co., Ltd. and Japan Corporation Abuse of Market Dominance Dispute Case [Supreme People’s Court (2021) Supreme People’s Court Zhimin End No. 1398 civil court verdict]
(5) New plant varieties, technical contract disputes, and judicial punishment cases
1. Anhui quan a high-tech seed industry joint stock company and Yuan agricultural high-tech joint stock company and other disputes over infringement of new plant variety rights [Anhui Provincial Higher People’s Court (2022) Anhui Minchu No. 2 Civil Ruling]
2. Dispute over infringement of new plant variety rights between a research institute in Zhengzhou and Chen Mouqun [Civil court verdict No. 865, Zhiminchu, Henan Province, Zhengzhou Intermediate People’s Court (2023) ]
3. Dispute over infringement of new plant variety rights between Dunhuang A Good Species Co., Ltd., Ulanhot Fengzhiye Co., Ltd., and Hao Moujun [Civil court verdict No. 18, 01 Zhiminchu, Hohhot Intermediate People’s Court, Inner Mongolia Autonomous Region (2023) ]
4. Dispute case of infringement of new plant variety rights by Shandong seed industry limited company and big seed industry joint stock company [Lanzhou Intermediate People’s Court of Gansu Province (2021) Gan 01 Zhiminchu No. 51 civil court verdict]
5. Wujiaqu City, a new energy technology Co., Ltd. and Luoyang Di Chemical Engineering Technology Co., Ltd. technical service contract dispute case [Xinjiang Production and Construction Corps Sixth Division Intermediate People’s Court (2023) Bing 06 Minchu No. 4 civil court verdict]
6. Monkey Digital Technology Co., Ltd., Changmou International Trade Co., Ltd., and Changmou Technology Co., Ltd. Judicial Punishment Case for Infringement of Trademark Rights and Unfair Competition Disputes [Decision No. 4 of Xiang01 Division, Intermediate People’s Court of Changsha City, Hunan Province (2023) ]
II. Intellectual property administrative cases
1. Hangzhou Yuanmou medical apparatus Co., Ltd. and the State Intellectual Property Office, Hangzhou Zhuomou medical technology Co., Ltd. invalid utility model patent administrative dispute case [Supreme People’s Court (2022) Supreme Law Zhixing End No. 132 administrative court verdict]
2. Shanghai Zhanmou Intelligent Technology Co., Ltd. and Shanghai Minhang District Market Supervision and Administration Bureau, Shanghai Minhang District People’s Government Fines and Administrative Reconsideration Case [Shanghai Minhang District People’s Court (2022) Shanghai 0112 Xingchu No. 506 Administrative court verdict]
III. Intellectual property criminal cases
1. Su Mouqi’s Criminal Case of Copyright Infringement [Criminal Ruling No. 422 of the Intermediate People’s Court of Shenzhen City, Guangdong Province (2023) ]
2. The crime of counterfeiting registered trademarks by Deng Mouguang and Yan Moujiao and the crime of selling counterfeit registered trademarks by Xiao Moucheng, Liu Mouxia and Zhang Mouyan [Shaanxi Province Xi’an Intermediate People’s Court (2022) Shaanxi 01 Zhixingchu No. 6 criminal court verdict]
3. Hao Mouzhen’s crime of copyright infringement [Criminal court verdict No. 116, Xingchu, Jin 0106, People’s Court of Yingze District, Taiyuan City, Shanxi Province]
I. Case involving "Siemens" trademark infringement and unfair competition
Case of trademark infringement and unfair competition dispute between Ximou Joint Stock Company, Ximou (China) Co., Ltd. and Ningbo Qimou Electric Appliance Co., Ltd. [Supreme People’s Court (2022) Supreme Court Civil Court verdict No. 312]
[Case summary] Ximou Co., Ltd. and Ximou (China) Co., Ltd. (hereinafter collectively referred to as Ximou Company) are the rights holders of the registered trademarks of "Siemens" and "SIEMENS". The two trademarks are registered on washing machines and other goods. After long-term use and vigorous promotion by Ximou Company, they have already gained a high reputation. Ningbo Qimou Electric Appliance Co., Ltd. and other "Shanghai Siemens Electric Appliance Co., Ltd." names to be registered overseas are widely used as commercial logos in the washing machine products, product outer packaging and related publicity activities it produces and sells. Ximou Company believes that Ningbo Qimou Electric Appliance Co., Ltd. infringes its exclusive right to use its registered trademark and constitutes unfair competition, so it sued the court. The court of first instance held that the alleged infringement of Ningbo Qimou Electric Appliance Co., Ltd. did not constitute trademark infringement, but constituted unfair competition, and ruled that Ningbo Qimou Electric Appliance Co., Ltd. immediately stopped the infringement and compensated 100 million yuan for economic losses and 163,000 yuan for reasonable expenses. Ningbo Qimou Electric Appliance Co., Ltd. refused to accept it and filed an appeal. The Supreme People’s Court held that Ningbo Qimou Electric Appliance Co., Ltd. knowingly knew the popularity of the "Siemens" and "SIEMENS" trademarks, and deliberately used "Shanghai Siemens Electric Appliance Co., Ltd. on washing machine products, causing confusion and misunderstanding among consumers, which constituted trademark infringement; the use of the logo in product packaging and publicity activities also constitutes unfair competition, and should be liable for compensation. Regarding the amount of compensation, although the existing evidence is difficult to determine the actual loss of Ximou Company or the infringement profit of Ningbo Qimou Electric Co., Ltd., it is sufficient to determine that the infringement profit of Ningbo Qimou Electric Co., Ltd. has obviously exceeded the maximum limit of statutory compensation of 5 million yuan. In this case, considering that Ningbo Qimou Electric Co., Ltd. refused to provide financial information related to the infringement, which constituted evidence obstruction, the court of first instance referred to the data in the media report that the total annual sales of Ningbo Qimou Electric Co., Ltd. was 1.50 billion yuan, and based on the relevant facts of the case, calculated the sales proportion of the accused infringing products according to one-fifteenth, and then determined that it was not improper for Ningbo Qimou Electric Co., Ltd. to bear the amount of compensation of 100 million yuan. The Supreme People’s Court ruled: reject the appeal,
[Typical significance] The 2nd-round Moderation judgment in this case strictly applies the system of providing evidence and obstructing the infringer who deliberately fails to provide evidence and hinders the people’s court from determining the facts of the case, and makes an unfavorable handling method and judgment in accordance with the law. This case fully reflects the judicial attitude of the people’s court to strictly protect intellectual property rights, and has effectively cracked down on the behavior of maliciously clinging to the goodwill of well-known trademarks, which has played an important role in purifying the market order and creating a good business environment.
II. Case involving trademark infringement and unfair competition of "Lafite"
Case of infringement of trademark rights and unfair competition between Laimou Winery and Nanjing Jinmou Winery Co., Ltd. [Supreme People’s Court (2022) Supreme Court Civil Court verdict No. 313]
[Case summary] La Winery is the owner of the "LAFITE" trademark and "CHATEAU LAFITE ROTHSCHILD" trademark (hereinafter collectively referred to as the trademarks involved), and the two trademarks are registered on alcoholic beverage products. The trademarks involved in the case have a high reputation after long-term use, and "LAFITE" and "Lafite" have established a solid relationship. On April 1, 2005, Nanjing Jinmou Winery Co., Ltd. applied for the registration of the "Lafite Manor" trademark on wine and other products. Since then, Nanjing Jinmou Winery Co., Ltd. and others have used logos such as "Lafite Manor" and "LAFEI MANOR" in the process of producing, importing and selling wine, and have promoted them on websites and trading documents. On December 23, 2016, the Supreme People’s Court issued a retrial judgment in favor of the trademark administrative department to revoke the trademark of "Lafite Manor". Lafite Winery then sued Nanjing Jinmou Winery Co., Ltd. and other seven defendants to the court. The court of first instance held that Nanjing Jinmou Winery Co., Ltd. and other seven defendants constituted trademark infringement and unfair competition, ordered them to stop infringement, and applied punitive damages. Nanjing Jinmou Winery Co., Ltd. refused to accept it and appealed. The Supreme People’s Court held that in the process of applying for registration and using the "Lafite Manor" trademark, Nanjing Jinmou Winery Co., Ltd. had malicious intent to cling to the trademark involved in the case of Lafite Winery, and did not have a good faith interest in trust. Its use of the "Lafite Manor" "LAFEI MANOR" logo constituted trademark infringement, and exaggerating the historical heritage and popularity of "Lafite Manor" wine in the publicity constituted false propaganda. Nanjing Jinmou Winery Co., Ltd. and other infringement malice was obvious, and the infringement circumstances were serious. According to the request of Lafite Winery, punitive compensation was applied, and Nanjing Jinmou Winery Co., Ltd. was ordered to compensate Nanjing Jinmou Winery Co., Ltd. for the total economic loss and reasonable expenses of 79.17 million yuan.
The judgment in this case points out that trademark registrants who have the intention to cling to their trademarks should not be protected, which is of positive significance for advocating market players to participate in market competition in a sincere and good faith manner, and highlights the strength and determination of the people’s court to severely punish "near famous brands" and "free riders".
Administrative disputes involving the invalidation of "facial recognition" invention patents
Beijing Zhongmou Technology Co., Ltd. and the State Intellectual Property Office, Apple Computer Trading (Shanghai) Company Invalid Patent Administrative Dispute Case [Supreme People’s Court (2021) Supreme Law Zhixing End No. 556 administrative court verdict]
[Case summary] Beijing Zhongzhong Technology Co., Ltd. is the patentee of the invention patent with patent number 200480036270.2 and the name is "a method for obtaining face images and facial recognition method and system". Apple Computer Trading (Shanghai) Company filed a request for invalidation of the patent right involved in the case. Beijing Zhongzhong Technology Co., Ltd. submitted the revised text of the patent claim during the examination of the invalidation of the patent right involved in the case. The State Intellectual Property Office did not accept some of the revised claims. It only made an examination decision based on the accepted part, determined that the patent involved was not creative, and declared all of them invalid. Beijing Zhongzhong Technology Co., Ltd. refused to accept it and filed a lawsuit with the Beijing Intellectual Property Court, but was not supported. Beijing Zhonghao Technology Co., Ltd. refused to accept it and appealed on the grounds that all modified claims should be accepted. The Supreme People’s Court 2nd-round Moderation held that in the administrative procedure of patent right confirmation, the maximum scope of modification of claims shall not exceed the "scope of information" stipulated in Article 33 of the Patent Law and the "scope of protection" stipulated in the first paragraph of Article 69 of the Implementing Regulations of the Patent Law. The review of whether the modification method of a certain claim belongs to "further limitation" shall only be based on whether the modified claim fully contains all the technical features of the modified claim, whether the modified claim adds technical features to the modified claim, and whether the added technical features are recorded in other claims in the original claims. Modifications to claims in administrative procedures for patent right confirmation should generally be limited to responding to the reasons for invalidation; those that reconstruct the reality of the claims in the name of overcoming the defects referred to in the reasons for invalidation may not be accepted. In this case, claims 4 and 7 are essentially the original claims and are the natural basis for examination; the technical solutions citing claims 4 and 7 in the revised claims 8-10 should also be accepted; the revised claims 11 and 12 are not in response to the modification of the reasons for invalidation, and it is not inappropriate for the State Intellectual Property Office not to accept them. Therefore, the judgment revokes the first-instance judgment and the decision to be sued, and the State Intellectual Property Office makes a new decision.
[Typical meaning] This case clarifies the requirements for the extent, method, and purpose of modification of claims in the administrative procedure of patent confirmation, especially the identification criteria for "further limiting" modification, which is of reference significance for the grasp of the legal standards for modifying claims in the administrative procedure of patent confirmation.
IV. Infringement dispute involving new varieties of corn plants "Danyu No. 405"
Liaoning Danye Science and Technology joint stock company and Linghai Agricultural Science and Technology Co., Ltd. and Qingdao Lian Agricultural Technology Development Co., Ltd. infringed on the right of new plant varieties dispute case [Supreme People’s Court (2022) Supreme Court Zhimin End No. 2907 civil court verdict]
[Case summary] Liaoning Danyu Industrial Technology joint stock company is the owner of the new variety of corn plant "Danyu No. 405". Linghai Agricultural Technology Co., Ltd. infringed the variety rights of "Danyu No. 405" with the name "Ziguang No. 4" without authorization, and was found to be infringing by an effective judgment in 2015. After that, in 2019 and 2020, it continued to carry out the infringement of producing and selling the "Danyu No. 405" variety under the names "Jinyu 118" "Anyu 13" and "Danyu No. 606" respectively. Qingdao Lian Agricultural Technology Development Co., Ltd. is the seller of the alleged infringing seeds. Liaoning Dan Industrial Technology Co., Ltd. then sued the court, requesting that Linghai Agricultural Technology Co., Ltd. and Qingdao Lian Agricultural Technology Development Co., Ltd. stop infringing and jointly compensate a total of 3 million yuan for economic losses and reasonable expenses (with 1.50 million yuan as the compensation base, and 1 times the punitive compensation). The court of first instance held that the calculation base of punitive damages could not be determined, so it applied the statutory compensation judgment Linghai Agricultural Technology Co., Ltd. stopped infringing and compensated a total of 1 million yuan for economic losses and reasonable expenses. Liaoning Dan Industrial Technology Co., Ltd. refused to accept and appealed. The Supreme People’s Court 2nd-round Moderation held that the infringement of Linghai Agricultural Technology Co., Ltd. has a long time, a wide geographical area, and a large scale, and has repeatedly committed deck infringement and repeated infringement. The infringement is intentional and obvious, and the infringement circumstances are bad, so it should bear punitive compensation liability. Refer to the number of "Danyu No. 405" seeds that Linghai Agricultural Technology Co., Ltd. believes can be harvested by breeding 400 mu of infringing seeds and the gross profit on sales, which has basically satisfied the 1.50 million yuan compensation base claimed by Liaoning Danye Industrial Technology Co., Ltd., and then according to the compensation base of 1.50 million yuan and 1 times the punitive compensation, the judgment is changed to support the full amount of Liaoning Danye Industrial Technology Co., Ltd. 3 million yuan lawsuit claim.
[Typical meaning] This case makes it clear that the base of punitive compensation can be determined based on the evidence in the case, and cannot simply apply statutory compensation because it is difficult to calculate accurately. The judgment of this case reflects the determination and judicial attitude of the people’s court to fully implement the punitive compensation system, reducing the difficulty of rights holders in accordance with the law, effectively playing the deterrent effect of punitive compensation, and effectively making the infringer pay a heavy price.
V. Navigation electronic map copyright infringement and unfair competition disputes
Beijing Simou Technology joint stock company and Beijing Baimou Technology Co., Ltd. and other copyright infringement and unfair competition disputes [Beijing Higher People’s Court (2021) Jingminzhuan No. 421 civil court verdict]
[Case summary] Beijing four science and technology joint stock company began to carry out electronic map research and development and promotion since 2002, and created the 15Q4 Internet electronic map and 16Q2 Internet electronic map (hereinafter collectively referred to as the rights map). In 2013, Beijing four science and technology joint stock company and Beijing hundred Technology Co., Ltd. signed a "cooperation agreement", agreeing to authorize Beijing hundred Technology Co., Ltd. to use the rights map until the end of 2016. Beijing Simou Technology Co., Ltd. and its affiliates claimed that after the contract expired, Beijing Baimou Technology Co., Ltd. and its affiliates used navigation electronic maps that were substantially similar to the rights map in the six accused application software operated by "Baidu Map", "Baidu CarLife" and "Baidu Navigation", which infringed their copyright and constituted unfair competition, and then sued the court. The court of first instance held that the navigation electronic maps used by Beijing Baimou Technology Co., Ltd. in the application software constituted copyright infringement, and ordered the company and its affiliates to stop the infringement, apologize, eliminate the impact, and jointly and severally compensate for economic losses of 64.50 million yuan and reasonable expenses of more than 920,000 yuan. Beijing Baimou Technology Co., Ltd. refused to accept it and appealed. The 2nd-round Moderation of the Beijing Higher People’s Court held that the rights map constitutes a graphic work under the copyright law. For the massive map data, through the comparison of 30 secret notes, 125 internal roads, 47 sea-expanding administrative area maps and 44 model maps provided by the right holder, it can be determined that Beijing Baimou Technology Co., Ltd. and its affiliates used navigation electronic maps that were substantially similar to the rights map in the six accused applications operated after the expiration of the "Cooperation Agreement", infringing the copyright of Beijing Simou Technology joint stock company. In view of the fact that the copyright law has been applied to protect the legitimate rights and interests of the right holder, it is not appropriate to apply Article 2 of the Anti-Unfair Competition Law for repeated protection. The appeal was dismissed and the original judgment was upheld.
[Typical meaning] Data is a key element of the digital economy. This case is a typical case of navigation electronic maps being protected by copyright law. The case not only conducts in-depth analysis of the elements of navigation electronic maps that constitute graphic works, but also makes useful explorations on the substantive similarity comparison of massive map data, highlighting the important role of intellectual property judicial trial services in safeguarding the digital economy.
VI. Cases involving unfair competition of "data"
Beijing Weimou Network Technology Co., Ltd. and Guangzhou Jianmou Information Technology Co., Ltd. and other unfair competition disputes [Guangdong Higher People’s Court (2022) Yueminjian No. 4541 civil court verdict]
[Case summary] Beijing Jianmou Network Technology Co., Ltd. is the operator of Sina Weibo. It accused Guangzhou Jianmou Information Technology Co., Ltd. of using malicious technical means to illegally call the server API (application programming interface) to capture a large amount of Weibo data, store and sell it, which constituted unfair competition, and then sued the court. The court of first instance held that Guangzhou Jianmou Information Technology Co., Ltd. constituted unfair competition and ordered it to compensate 20 million yuan for economic losses and 272,680 yuan for reasonable expenses for rights protection. Guangzhou Jianmou Information Technology Co., Ltd. refused to accept it and appealed. The Higher People’s Court of Guangdong Province held that Beijing Jianmou Network Technology Co., Ltd. enjoys the rights and interests of independent control, lawful use and economic benefits of Weibo data held in accordance with laws and regulations. Guangzhou Jianmou Information Technology Co., Ltd. illegally calls the Weibo server API to capture a large amount of background data for storage by changing IP (network address), UID (user account number) and other deceptive technical methods, and sells it to unspecified Internet users without processing to make profits. This behavior significantly increases the risk of the Weibo platform being substantially replaced, and may also cause data security issues such as personal privacy and leakage of sensitive information. It violates the principles of fairness, integrity and business ethics, disrupts the competitive order of the data market, seriously damages the legitimate rights and interests of Beijing Weimou Network Technology Co., Ltd. and consumers, and constitutes unfair competition as stipulated in Article 2 of the Anti-Unfair Competition Law. According to the median fee standard of 1 yuan/100 times of Guangzhou Jane Information Technology Co., Ltd., its profit is about 2179.79 million yuan. Based on the long duration of the alleged infringement, the huge scale of the call data, and the serious consequences of the damage, it is not improper to fully support the compensation request of Beijing Micro Network Technology Co., Ltd., so the judgment rejects the appeal and upholds the original judgment.
[Typical meaning] This case is a typical case of illegally capturing data for trading and reselling. The judgment is based on the balanced relationship between "strong protection" of data and "orderly circulation", and clarifies the boundaries of data rights protection. It reflects the clear judicial attitude of judicial trials to guide market entities to obtain and use data "in a good way and to a certain extent."
Seventh, criminal infringement of medical equipment software copyright
Case of copyright infringement by Liu Mousheng and Liu Mousheng [Shanghai Third Intermediate People’s Court (2023) Shanghai 03 Xingchu No. 23 criminal court verdict]
[Summary of the case] Since March 2019, defendant Liu Mousheng, for profit purposes, without the permission of copyright holders such as Ximou Medical System Co., Ltd., made dongles to avoid copyright technical protection measures, provided download links such as maintenance manuals, copied software such as Nebula Workstation without authorization, and sold the aforementioned dongles and pirated software through Xianyu account and other channels. Since July 2020, defendant Liu Mousheng instructed defendant Liu to open a Xianyu account to sell dongles and pirated software. During this period, defendant Liu Mousheng was responsible for making dongles, copying pirated software, putting goods on the shelves, sending express deliveries, etc., and defendant Liu was responsible for account customer service, collection, etc. After audit, the sales amounts of defendants Liu Mousheng and Liu were 1.06 million yuan and 140,000 yuan respectively. After identification, it was found that the dongles sold by the two defendants could avoid the technical protection measures taken by the copyright owner, and the pirated software sold was essentially the same as the copyright owner’s work. The Shanghai Third Intermediate People’s Court held that the two defendants, for the purpose of profit, copied and disseminated their works to the public through information networks without the permission of the copyright owner, and deliberately avoided the technical protection measures taken by the copyright owner for their works. Defendant Liu Mousheng’s circumstances are particularly serious. Defendant Liu’s circumstances are serious, and their actions have constituted the crime of copyright infringement. In a joint crime, the defendant Liu Mousheng is the principal offender; the defendant Liu is an accessory, and should be given a lighter punishment. Both defendants have confessed to the circumstances and can be given a lighter punishment; if they voluntarily plead guilty and accept the punishment, they can pay a fine in advance before the court, and can be given a lighter punishment. Therefore, the defendant Liu Mousheng was sentenced to three years and two months in prison and fined 700,000 yuan for the crime of copyright infringement; the defendant Liu was sentenced to one year in prison, suspended for one year, and fined 80,000 yuan. After the first-instance judgment, neither defendant appealed.
[Typical significance] This case is a typical criminal case of intentional avoidance of technical measures to infringe copyright after the implementation of the Criminal Law Amendment (XI). The judgment of this case clarified the relevant standards for criminal responsibility for avoidance or destruction of technical measures, fully protected the legitimate rights and interests of medical device software copyright owners, and demonstrated the strength and determination to strengthen the criminal judicial protection of intellectual property rights and serve the innovative development of the digital economy.
Eight, "Lentinan" infringement of technical secrets dispute case
Nanjing Hanmou Pharmaceutical Technology Co., Ltd. and Dimou Pharmaceutical (Jiangsu) Co., Ltd. infringement of technical secrets dispute case [Nanjing Intermediate People’s Court of Jiangsu Province (2019) Su 01 Minchu No. 3444 civil court verdict]
[Case summary] In 2004, Nanjing Hanmou Pharmaceutical Technology Co., Ltd. and Dimou Pharmaceutical (Jiangsu) Co., Ltd. signed the "Lentinan Mushroom Polysaccharide Project Cooperation Contract", agreeing that the former would provide the latter with technologies such as the production of Lentinan APIs; the products involved would be sold to the distributor designated by the former; the latter would compensate the former 20 million yuan for distributing it by itself or entrusting others; both parties should keep the technology of this project confidential, otherwise they would compensate according to the above agreement. Later, Nanjing Hanmou Pharmaceutical Technology Co., Ltd. delivered the technical results to Dimou Pharmaceutical (Jiangsu) Co., Ltd. as agreed. Dimou Pharmaceutical (Jiangsu) Co., Ltd. obtained the registration and production approval of Lentinan APIs in 2006. In 2010, Dimou Pharmaceutical (Jiangsu) Co., Ltd. transferred the shiitake mushroom polysaccharide technology to the outsider for 1 million yuan, and the aforementioned drug production enterprise was changed to the outsider. The outsider’s website publicized in 2014 that the shiitake mushroom polysaccharide API production line was officially put into production, and the annual output value would exceed 100 million yuan. Nanjing Hanmou Pharmaceutical Technology Co., Ltd. then sued the court. The Nanjing Intermediate People’s Court of Jiangsu Province held that the technology involved in the case was non-public, valuable, and confidential, and constituted a technical secret. Dimou Pharmaceutical (Jiangsu) Co., Ltd. transferred the technology substantially the same as the aforementioned technology to the outsider, which violated the confidentiality agreement and disclosed the technical secret to the outsider, which constituted infringement. According to the amount of compensation agreed by both parties, Dimou Pharmaceutical (Jiangsu) Co., Ltd. was sentenced to compensate Nanjing Hanmou Pharm Dimou Pharmaceutical (Jiangsu) Co., Ltd. refused to accept and appealed. The Supreme People’s Court rejected the appeal and upheld the original judgment.
[Typical meaning] This case involves the protection of technical secrets of traditional Chinese medicine techniques such as the selection, processing and treatment of authentic shiitake mushroom raw materials. The judgment explores issues such as the identification of technical secrets of traditional authentic medicinal materials and compensation for illegal use of technical secrets, which is conducive to the application and development of traditional Chinese medicine technology and promotes the integrity and innovation of traditional Chinese medicine.
Nine, involving "Xiao Ai Classmate" wake-up word unfair competition dispute case
Xiaomou Technology Co., Ltd. and Chen and Shenzhen Yunmou Technology Co., Ltd. unfair competition dispute case [Wenzhou Intermediate People’s Court of Zhejiang Province (2023) Zhejiang 03 Minchu No. 423 civil court verdict]
[Case summary] Xiaomou Technology Co., Ltd. released the first artificial intelligence speaker with the wake-up word "Xiao Ai Classmate" in July 2017, and has since installed an artificial intelligence voice interaction engine using the wake-up word "Xiao Ai Classmate" in mobile phones, TVs and other products. From August 2017 to June 2020, Chen applied for the registration of 66 trademarks such as "Xiao Ai Classmate" in different product categories, and then sent a lawyer’s letter to the affiliated companies of Xiaomou Technology Co., Ltd. to request that it stop infringing its "Xiao Ai Classmate" trademark rights, and used the "Xiao Ai Classmate" trademark on sports watches, alarm clocks and other products with Shenzhen Yunmou Technology Co., Ltd. to jointly publish product promotional articles. Xiaomou Technology Co., Ltd. argued that the actions of Chen and Shenzhen Yunmou Technology Co., Ltd. constituted unfair competition, so it sued the court. The Wenzhou Intermediate People’s Court of Zhejiang Province held that "Xiao Ai Classmate" can be widely used as an influential wake-up word, the name of the artificial intelligence voice interaction engine, and the name of the smart speaker equipped with the artificial intelligence voice interaction engine. Protected by the Anti-Unfair Competition Law. Chen registered a large number of trademarks such as "Xiao Ai Classmate" and sent a lawyer’s letter to "stop infringement" to the affiliated enterprises of Xiaomou Technology Co., Ltd., which violated the principle of good faith, disrupted the fair market competition order, and damaged the legitimate rights and interests of Xiaomou Technology Co., Ltd., which is an act of unfair competition regulated by Article 2 of the Anti-Unfair Competition Law. Chen and Shenzhen Yunmou Technology Co., Ltd. sold goods with the logo of "Xiao Ai Classmate" and released misleading commercial publicity information, which constituted confusion and false propaganda of unfair competition. Therefore, the judgment was immediately stopped, Chen compensated Xiaomou Technology Co., Ltd. for economic losses and reasonable expenses of 1.20 million yuan, and Shenzhen Yunmou Technology Co., Ltd. was jointly and severally liable for 250,000 yuan. After the first-instance judgment, none of the parties appealed.
[Typical meaning] This case is a typical case involving the protection of the rights and interests of artificial intelligence Keywords Spotting. The judgment of this case not only makes it clear that the use of wake-up words with certain influence belongs to the legitimate rights and interests protected by the Anti-Unfair Competition Law, but also effectively regulates the behavior of maliciously squatting other people’s wake-up words and abusing rights, fully protecting the brand goodwill of technological innovation enterprises.
Cases involving "juvenile model" unfair competition
Shenzhen Tengmou Computer System Co., Ltd. and Beijing Aimou Technology Co., Ltd. unfair competition dispute case [Tianjin Free Trade Zone People’s Court (2022) Jin 0319 Minchu No. 23977 civil court verdict]
[Case Summary] Shenzhen Teng Computer System Co., Ltd. and others have set up "Youth Mode" in the "Tencent Video" and "Tencent NOW Live" APP operated by them. When opening the above APP, a pop-up window prompt will pop up on the homepage. The guardian of the teenager can conveniently open the "Youth Mode". This mode is configured with high-quality content suitable for teenagers, restricts social and consumption functions such as recharging, tipping, and gift giving, and sets up an anti-addiction mechanism. In order to ensure the normal operation of the "Youth Mode", the service agreements of both APPs stipulate that users shall not interfere with or destroy the normal operation of the software, shall not add, delete, or change the functions or operation effects of the software, and shall not implement any behavior that endangers minors. The "anti-advertising tool" APP operated by Beijing Aimou Technology Co., Ltd. uses the "juvenile mode pop-up box automatic closing" function as a "member exclusive privilege", and guides users to open and use the function in a "free time" way, resulting in users being unable to use "juvenile mode" through the prominent pop-up window prompt popping up on the homepage of Shenzhen Tengmou Computer System Co., Ltd. Shenzhen Tengmou Computer System Co., Ltd. and others believed that Beijing Aimou Technology Co., Ltd. constituted unfair competition, so they sued the court. The People’s Court of Tianjin Free Trade Zone held that the blocking of "juvenile mode" by Beijing Aimou Technology Co., Ltd. was essentially an act of unfair competition that hindered and destroyed the normal operation of network products and services of Shenzhen Tengmou Computer System Co., Ltd. on the grounds of technological neutrality to obtain economic benefits, resulting in the failure of the company’s functional design to protect minors, which not only undermined the market order of fair competition and industry ecology, but also violated relevant laws and regulations for the protection of minors, hindered the long-term healthy development of online audio & video, live broadcast and other industries, and constituted unfair competition. Considering that the products of Shenzhen Teng Computer System Co., Ltd. have a greater impact on the adolescent group, Beijing Love Technology Co., Ltd. has a greater subjective fault, and the function of blocking adolescent mode covers a variety of application software. The influence range is wider, the number of downloads is more, and the duration is longer. Factors such as a long time, Beijing Love Technology Co., Ltd. was ordered to compensate for economic losses and reasonable expenses totaling 3 million yuan. After the first instance judgment, neither party appealed, and reached a pre-execution settlement.
[Typical meaning] This case is a typical case of blocking "juvenile model" unfair competition. The judge affirmed the positive role of "juvenile model" in safeguarding the rights and interests of minors online, and made a negative evaluation of the blocking of "juvenile model" through the application of the Anti-Unfair Competition Law, and guided network service providers to consciously fulfill their network obligations and social responsibilities to protect minors.
Experience in using Xiaomi SU7
Before choosing Xiaomi SU7, I chose Xiaomi SU7 mainly because of its face value and the Xiaomi brand behind Lei Jun.. The appearance of the car is very sporty, especially the electric tail, which is really super cool! After driving for a while, I think the control of the SU7 is excellent, and the intelligent cockpit is particularly convenient.
Main driving experience?
sitting position: The overall sitting posture is low (no seat massage).
field of vision: The seat position is adjusted to the lowest, and the overall angle of view of the hood is very good, so you can easily see the lowest position of the front of the car.
Comfort: I am thin (176cm, 56kg), and the seat wrap is not very strong, but it is not a big problem. In Shenzhen, seat ventilation is just needed, but I seldom use seat massage. I feel that this function is not necessary for me.
NVH performance: I tested it with Apple Watch, and the noise was about 65 decibels (tire pressure 3.0, speed 120).
indisposition When turning, the lateral support reacts slowly, especially in small corners, but the big S corner is ok.
Co-pilot feeling
Summary: There is basically no difference between the seats of the main driver. The main reason is that the seat function is poor, and there are not as many adjustment options as the main driver (no lumbar support adjustment and lateral support). It would be nice if these can be added to the co-driver.
A small problemThe ventilation of the passenger seat will always be on, even if no one is sitting (without turning on the automatic mode), which is quite wasteful. I hope it can be improved through OTA upgrade.
Back row feeling
Summary: My height of 176 is not enough to support my legs, my seat is hard and my backrest is straight. To sum up, it is still poor in the application of family cars, not big sofa seats. For a family car, there is still room for improvement in this part. It doesn’t matter if I drive the coupe personally, and there are very few opportunities to sit in the back row.
Charging performance: There is no problem in reaching 300kw on the 800v platform.
Energy consumption performance: 500 kilometers, energy consumption is 17.7.
Driving experience
Overall evaluation: accurate pointing, hard comfort mode filter, obvious movement adjustment, and road sense transmission in place. The steering is light, the chassis is stable, the low center of gravity provides more driving experience, there are simulated sounds in the sports mode, and the dynamic response is rapid (the tire pressure is 3.0 in the tail position). Track mode has not been experienced yet.
Intelligent cockpit experience
Intelligent driving SR has clear recognition and many models, which can identify the tripod on the ground. Including the action of pedestrians looking back at the car can also be recognized and simulated.
Valet parking
The automatic learning of parking service route can be realized without additional user settings, which reduces the learning time of users. It is very convenient to choose the target parking space and vacant space along the way for parking (Xiaomi’s parking service function supports the creation of a parking lot route with a maximum length of 2km, which is related to the length and has nothing to do with the number of underground parking lots, that is, the route can be supported as long as it is within 2km, no matter how many floors it spans).
NOA
1. NOA in the urban area can’t experience the high-speed NOA yet. It has normal lane-changing and overtaking functions, and can be the first echelon. It is natural to automatically change lanes and overtake at high speed, which is in line with my driving habits. The most obvious perception lies in the exit, and he will judge for himself whether to slow down, overtake or slow down, which is in line with his driving habits.
2. Shortcomings: The automatic parking function is too radical and needs to be adapted. At the same time, there is a possibility that the car butt is facing the post, which needs attention. Now NOA is based on high-precision maps, so when some roads and maps don’t match, NOA will still give priority to maps and make turns. Therefore, opening NOA also needs to keep focused on driving.
Xiao ai tong Xue
Summary: Xiao Ai has a great experience, quick response and comprehensive skills coverage.
1. Xiao Ai can help you operate the functional operation on the car. When you don’t know what you need, just ask Xiao Ai where this setting is and he will open the interface for you and point to this operation button.
2. After the car is interconnected, answer the phone through the mobile phone. After the voice of WeChat, the sound comes from the headrest of the main driver, and it is impossible to use Xiao Ai.
Car machine system
1. The UI of the car is very beautiful and smooth, so I won’t go into details. I don’t understand the purpose of the start button on the car. I can go directly when I get on the car and step on the brakes. I can also go directly when I get off the car and hang the P file. Is there a small partner who understands the use scene of this start button?
2. Xiaomi mobile phone can control the air-conditioned seats and songs in the car on the mobile phone, as shown in the figure.
3. After Xiaomi’s mobile phone is connected with the car (the mobile phone will enter the power-saving mode and the screen will be black), you can wake up the payment code of the mobile phone and sweep it through the car. This is because the toll station and the parking lot reduce the steps of operating the mobile phone. It would be better if you can judge whether to open the payment code and sweep it through the camera outside the car (when the car drives to the toll station, you can open the receipt code by voice, of course, this is based on the fact that you don’t have ETC, or the parking lot doesn’t support ETC payment).
4. Disadvantages: It is connected with Xiaomi’s mobile phone, and it can also "play mobile phone" through the car screen while driving, which has security problems.
Personal deficiency view
1. The rearview mirror without a frame is very beautiful, but instead of adjusting the lens inside the rearview mirror alone, the whole rearview mirror is adjusted together, and there is no rear lateral warning, which sacrifices the convenience of confirming the safe lane change through the rearview mirror. In rainy days, there will indeed be water hanging in the rearview mirror. I will buy some rearview mirror "waterproof film" to try the effect, and I will share it with you later.
2. HUD personally feels a little vague and unclear.
3. When multiple positions are saved in the same driver account, even if the correct driving position is selected, there will be a button that cannot be restored to the driving position next time you get on the bus, and there is also a lack of a button to restore the driving position with one button.
4, start the 360 panorama button is single, only through the camera button at the bottom of the screen.
5. The iOS App can’t view 6 cameras at the same time, and the Xiaomi car App on Xiaomi mobile phone can view 6 cameras at the same time. 6. There is no place to check the temperature outside the car.
summary
I am looking forward to the future use of Xiaomi SU7, and think it is a model with strong potential. From the user’s point of view, although there are some minor problems, the overall experience is very positive. Looking forward to the further improvement brought by future software updates.?
Chen Kexin, Zhou Dongyu, Rong Zishan… How about their new works？
1905 movie network news 2020 is already halfway through, and the good news is getting closer and closer.
In the second quarter, a number of new films were officially filed for approval.
There are such works that have been completed.
There are finished films like "Crime Partners" that will be shown at the film festival;
There are even more works that are being filmed.
Overall, these positive news offer us countless hopes.
According to the public information of the State Film Administration’s filing and project approval in the second quarter of 2020, there are 755 story films in the country, including 630 modern themes (after 49 years) and 125 historical themes (before 49 years).
There are 49 animated films and 32 recorded films in the country. At the same time, among the Sino-foreign co-productions accepted by the Film Bureau, 9 projects were approved.
Overall, the number of filings has increased compared to the last quarter (Quarter 1 2020). So, what movies are we looking forward to in the future movie market?
"Me and My Hometown"
The film "My Hometown and Me" follows the successful model of inviting multiple filmmakers to participate in the creation.
The film is directed by Zhang Yimou, Ning Hao as the general director, Zhang Yibai as the general planner, Xu Zheng, Ning Hao, Yan Fei & Peng Damo, Deng Chao & Yu Baimei, and Chen Sicheng. The five groups will form a director lineup, presenting a relaxed and enjoyable comedy.
Fu Ruoqing, general manager and vice chairperson of China Film joint stock company and chairperson of Huaxia Film Distribution Co., Ltd., has revealed that "Me and My Hometown" will be a film that shows the results of a well-off society in an all-round way.
Compared with last year’s "My Motherland and Me", which focused on history, this new work will presumably also promote patriotism and the Chinese dream in the new era through a more life-like approach.
"Home at One"
After completing the screenwriting of "Winning" and "Winning", Zhang Ji quickly handed over a new work – "Home at One Point".
The film will live broadcast, poverty reduction and other new era cultural elements into one, China film joint stock company general manager, vice chairperson Fu Ruoqing has revealed that the film will show the results of building a well-off society in an all-round way, originally planned to be released in 2020 National Day file.
It is worth noting that another screenwriter of the film, Zhou Yunhai, has participated in Chen Kexin’s production of "Demon Ringling". At the same time, the first producer of the film is the main producer of Chen Kexin’s past works – Jiaying Pictures.
According to the group information exposed on the Internet, Chen Kexin will serve as the producer of the film, and it will be launched in Yunnan in late June. At present, the starring information has not been announced yet.
"Moses on the Plain"
The movie was officially completed in early June.
The film is adapted from the novel of the same name by Shuang Xuetao. The content of the novel is more like a group portrait of Northeast China spanning nearly 20 years from the 1980s and 1990s to the early 21st century, reflecting a corner of Shenyang’s social life at that time.
Zhang Ji, as a rookie director, is quite a challenge.
Fortunately, Shuangxuetao himself served as the artistic director, and director Diao Yinan, who was good at crime suspense films, was in charge of the production. He believed that he could serve everyone with a "peace of mind pill".
Of course, for this movie, casting is also crucial.
According to the current "Reuters", Li Fei’s character is likely to be completed by Zhou Dongyu alone (no young actors will be arranged), which also means that the age span of the roles she needs to play is very large.
Judging from her performance in China, she really interpreted this girly feeling very well.
The same is true for Liu Haoran, who has always been a teenager.
Of course, Zhuang Shu has a 12-year age span in the movie, which poses another acting challenge for him.
"Hua Qiangu"
The film has attracted much attention and skepticism since its inception.
The film is adapted from the drama version, and many people have paid special attention to the casting issue. Previously, some industry insiders broke the news that the heroine was intentionally selected from Guan Xiaotong, Di Lizheba, and others.
Afterwards, it was revealed that the hostess chose to lock in as Zheng Shuang.
For a time, Zheng Shuang’s fans publicly boycotted the project and raised many doubts about it, believing that the "Hua Qiangu" project would not benefit her career. At the same time, fans pointed out that the original novel was suspected of plagiarism and other issues.
Now, there are rumors that the heroine has been replaced by Chen Turin. It is false and true. Who will play the role in the end has to wait for the official announcement.
In the face of various controversies on the Internet, the filmmaker Tang Lijun responded in a long post on Weibo.
According to her, in the main creative lineup, producer Li Jinwen has served as the production director of the film "Crouching Tiger, Hidden Dragon" and "Kung Fu", as well as the producer of films such as "Di Renjie’s Tongtian Empire"; director Zhang Chaoli has participated in the "Ip Man", "October Siege", "Journey to the West", "Dear", "Monster Hunt" and other films, and the hit drama "I will wait for you in the future" is also one of his works.
With her long words, the audience hopes that "Hua Qiangu" will be "a high-quality and positive-energy good movie".
"Partners in Crime"
In the recently announced FIRST Youth Film Festival finalists, this "partner in crime" appears in the film list.
The director of the film, Gao Han, is a young director who stands out in the "2018 Penguin Film and Television Green Dream Director Support Program", and director Gao Qunshu is responsible for the production of this film.
"Partners in Crime" was inspired by a kidnapping case.
After 20 years of unremitting efforts, Chen Hanzhong, Dong Feng and his colleagues finally cracked a drug trafficking case covered up by a pyramid scheme organization. They established a strong friendship and witnessed the rapid development of public security criminal investigation technology in our country during the long process of solving the case.
At the same time, the film takes a lot of brushstrokes to describe the northwest environment, projecting the case story and characters’ emotions into the unique temperament of the northwest city.
"Country Girls Basketball Team"
Happy Twist has been very "enthusiastic" in the past six months. Quarter 1 has launched "Attack on Zheng Qian", and this time it has added a new work "Country Girls Basketball Team".
The film takes basketball as the starting point, focusing on a rural teacher and a basketball team composed of rural girls. From the synopsis of the plot, it may be a very inspirational story.
It is worth noting that this time the screenwriting team is not the fixed screenwriting lineup of Happy Twist in the past. One of the screenwriters, Saki Rengui’s past works, are mostly short films with realistic themes.
I wonder if this movie will eventually be an original "happy twist" work, or will it become its transformation work?
"The Boy Who Disappeared in the Old Street"
When "The Boy Who Disappeared in the Old Street" was announced, more viewers may be concerned about the luxury producer group composed of Du Qifeng, Liu Guochang, You Naihai and Zhu Shuyi.
But with the explosion, it may be possible to refocus on this film starring Rong Zishan.
It is understood that the film has been completed, and it was originally planned to meet the audience this year. I don’t know what arrangements will be made in the future.
"When Love"
Let the audience know the female director – Su Lun.
After two years, the new work "When Love" has finally been approved.
From the filing unit, it seems that this time Su Lun did not cooperate with Xu Zheng again, but chose to cooperate with Chen Zhixi, the producer of "Animal World".
At the same time, it can be seen from Tianyancha that the two also jointly founded Sweet Orange Films. I wonder what chemical effects will there be when these two female filmmakers cooperate?
From the perspective of the film’s synopsis, this "When Love", like its predecessor, will still be a female-oriented emotional film.
"Behind the Scenes Winner"
After the "embarrassing" series, Xu Zheng wants to create a "behind-the-scenes" series?
Written by director Ren Pengyuan, "Behind the Scenes Winner" tells the story: Chen Zhijian, as Chief Sales Officer, participates in a business bid, but accidentally falls in love with the female director of a rival company. At the same time, other competitors are also eager. In the face of career and love, he will know where to go.
The most anticipated thing is that this new "behind-the-scenes winner" will continue to feature Xu Zheng as the male lead?
"Goldfinger."
After "Peerless" won both the market and word of mouth, Zhuang Wenqiang finally brought a new work – "Goldfinger".
The story tells that in the 1980s, the Hong Kong-listed company Gali Group went from rise to liquidation in a few years, and its chairperson Cheng Yiyan turned from a shareholder idol to a rat crossing the street. The Independent Commission Against Corruption investigated across borders, evaporating tens of billions of market value, 15 years of investigation, 200 million litigation fees, the entire upper class, and several murders, uncovering the dark scene of the business stage in the British colonial era.
In recent years, anti-corruption works have been well received by the creative market, and the box office of the ICAC series "Anti-Corruption Storm" has been higher than that of the other films. Mak Zhaohui, who co-created "Infernal Affairs" and "Eavesdropping", also directed similar films.
This time, Zhuang Wenqiang also followed in the footsteps of Mak Zhaohui and joined the creation of the ICAC-themed film.
"The Legend of the Condor Hero: Nine Yin and White Bone Claw"
The news that Media Asia Pictures plans to shoot "The Legend of the Condor Hero" has been announced since 2017.
After the changes in the film industry’s internal senior management, the director was also replaced by Zhou Xianyang from the previous Chen Jia, but there was still no progress.
This time, this version of the movie was officially announced to the public, but in this story, the familiar Huang Rong and Guo Jing are no longer the focus, but Mei Chaofeng and Huang Yaoshi are the protagonists, creating a new way and attracting expectations.
"The Shadow Stealer"
The novel The Shadow Stealer is the masterpiece of French writer Marc Levy.
As early as 2016, when he came to China to promote his work, he held a conversation with producer Huang Bin, screenwriter Shi Hang, and others.
At the event, Mr. Huang announced that he was adapting the film, "The Shadow Stealer," which was originally scheduled for release in 2018 and was rumored to feature Mr. Huang and Ms. Zhao.
After many years, this work has not been seen with the audience. After successfully running the movie "The Best of Us", Huang Bin finally put the "Shadow Stealer" project on the itinerary.
How can he localize this French novel and adapt it into a Chinese story? We will wait and see.
In addition, Li Ruijun, the director of "Home in a Plenty of Water and Grass" and "Passing by the Future", has directed the new film "Hidden in Dust and Smoke";
"A Week of Friends" directed by the team of the movie "A Story More Sad Than Sadness";
The movie "First Close Contact" adapted from the novel of the same name by the ruffian Cai and the new work "From 1984" launched by Ning Hao’s "Bad Monkey 72 Movie Project" are also worthy of attention and expectation.
Are highly educated front-line workers a waste of academic qualifications？ What does delivery have to do with academic qualifications？
"Fate has knocked me down, but it can never defeat me. So what about you, young man, are you going to stop here?" The text is from a short video posted by Mo Mingyong, a doctoral student at Tsinghua University. In the video, Mo Mingyong, wearing a takeaway suit and holding a student ID, stands at the gate of Qinghua Garden, his face brimming with youth.
After the video was released, it received more than 1.85 million of likes in a short period of time. Some netizens praised him for using his actions to interpret "self-improvement and good virtue". However, some people accused him of earning traffic in sad-fishing.
Mo Mingyong had to respond to this, and a period of ups and downs in his life was revealed. It turned out that the delivery of food took place before he was admitted to the doctorate. Due to the millions of yuan in debt after the failure of his business, Mo Mingyong registered as a delivery rider at the end of 2021 to collect tuition fees and ease financial difficulties.
"It wasn’t the people from Tsinghua who went to deliver food, but the people who delivered food went to Tsinghua." As Mo Mingyong repeatedly emphasized, the focus of this story should be why he delivered food, not the label of academic qualifications. Most people didn’t have time to understand the truth, and based on the combination of "academic qualifications + takeaway", they sensitively questioned or even accused him of wasting academic qualifications and making a sad-fishing show. This is not a distinction between three, six and nine in their hearts.
In fact, Mo Mingyong not only has a PhD from Tsinghua University, but also graduated from the London School of Economics. During difficult times, he not only delivered food, but also sold English classes online.
It should be seen that food delivery is a way for this young man who failed to start a business to get through the low point of life. When encountering difficulties, he was not discouraged or evaded. With his ability and perseverance, he tried his best to fulfill the contract and repay the debt, but still did not give up improving his education. What shines in this story is Mo Mingyong’s inspirational attitude towards life.
This attitude is not uncommon among young people.
Zhengzhou, Henan, 26-year-old Gao Shuaiqi encountered his family’s illness during the postgraduate entrance examination. In order to support his family’s burden and his own dreams, he reviewed while delivering takeout, and finally received the postgraduate admission letter; Lishui, Zhejiang, 18-year-old girl Xu Zhuoyu took the part-time delivery after the college entrance examination. She realized the hard work of making money, and bluntly said that she had become "stingy" when she became black…
For the protagonists in these "education + takeaway" stories, in addition to earning financial income, takeaway delivery also has more personal color: some people use it as a spiritual support, some use it as a "life-saving straw", and some use it as a labor experience… Their goals and starting points may be different, but it should be noted that this does not mean that they have no other options, let alone that they are wasting their academic qualifications in this position.
Delivering food is nothing more than a job. To be able to do this job well, to be recognized by others, and to experience the happiness and solidity brought by labor, is it not a kind of harvest? Even if you switch to other industries in the future, is the past experience not a kind of precipitation of life and spiritual nourishment? In this sense, education is not a limiting shackle or a dazzling label, but a key to help them open their horizons and experience life.
Those who blame highly educated front-line workers for wasting their academic qualifications and making a sad-fishing show can rest easy.