标签归档 西安耍耍

What’s Tik Tok’s intention to launch a PC web version?

Editor’s lead: Recently, Tik Tok launched a web version. This update has caused a lot of heated discussion. Some people cheered for the addition of an artifact to fishing at work, while others complained that the web version of Tik Tok was too crude in design and functional experience, which was inconvenient to use. So, why did Tik Tok do this?

A few days ago, on June 21, Tik Tok officially launched the pc web version, and Aauto Quicker also launched the web version a long time ago, but it was relatively low-key. Wechat also launched its efforts on the pc version recently, whether it was at the entrance of the online circle of friends on the PC version, it was even more powerful. It can be seen that more and more platforms have returned to the original, and more and more attention has been paid to the PC side. It can also be seen that the competition between mobile terminals has become fierce. For the extension of the scene, the PC side has once again ignited a war and become a.

Specifically, in the field of short video, in the past year, both Tik Tok, Aauto Quicker, bilibili, WeChat video number and other platforms launched fierce attacks in the field of short video and live broadcast. Especially in the field of live e-commerce, all short video platforms regard live e-commerce as the focus of commercialization in the future. So what is the purpose of launching PC web version in Tik Tok this time, and where is the short video platform to wait for the way out?

What's Tik Tok's intention to launch a PC web version?

From the screenshot above, do you find that the Tik Tok web version is very similar to bilibili? Of course, this is the most superficial feeling, but from this point, we can also see why Tik Tok entered the pc version.

As can be seen from the screenshot, most of the videos in the pc version are medium-sized videos over 1 minute, and many of them are horizontal videos. It is not difficult to see that the main scene of video recommendation in the web version is to meet the user’s demand for medium and long videos. After all, watching the horizontal version on the computer side is more experience.

Different from Aauto Quicker’s web version, many short videos on Aauto Quicker’s web version are still vertical screens, and the viewing experience is similar to that of the mobile terminal. However, Aauto Quicker does not classify according to the video tag area, but according to the types of short videos, live broadcasts, long videos, small theaters and movies, which is quite different from Tik Tok’s classification.

In my opinion, the layout of long videos, especially the web version, has provided new channels for office workers to fish, and in essence, it is more to seize the user’s time. Judging from the data released by Tik Tok before, the peak usage of Tik Tok app is at 12 noon and 19-21 pm, so it can be found that the long low peak periods are during working hours. For the fishing party, Tik Tok certainly hopes to compete for the usage time of this group of people. On the other hand,

What's Tik Tok's intention to launch a PC web version?

In fact, we can find this reason from the speech of the relevant person in charge of Tik Tok: "With the video-based creative expression becoming a daily life, Tik Tok has accumulated contents in different fields, and many professors and schools have also published knowledge and teaching contents on Tik Tok, which are often mainly horizontal screens and generally last more than 5 minutes, which is more suitable for viewing and consumption on the web version."

No matter any product, its launch is actually based on the three dimensions of users, scenarios and needs. Under the condition of meeting the different needs of users in different scenarios, it is the best solution to meet the company’s strategy and commercialization goals.

Another is that users in the web version can interact more easily. Here, it mainly refers to the form of barrage. The vertical comments on Tik Tok app are all put away, while the web version can make comments into barrage, so that users can interact better with up owners and users, and the atmosphere is better.

On the other hand, the web version also supports creators to publish videos. Many professional editors and mcn organizations use professional computer software to edit, and then send them to mobile phones after editing, and upload them again on Tik Tok app. Now Tik Tok supports publishing videos directly on the computer version, so it is more convenient for creators who use computer editing to publish videos, and the path is shorter and the experience is better.

Here are three commercial conjectures of Tik Tok layout web version:Pan-knowledge, live broadcast square, search,Let’s focus on why there are these three conjectures.

First of all, let’s look at the pan-knowledge field. It can be clearly seen from the speeches made by the relevant person in charge in Tik Tok. Many knowledge bloggers, schools, professors and creators in professional fields have released many knowledge-based videos, and a lot of pan-knowledge content has been accumulated in Tik Tok, which is more suitable for viewing on the web version.

Here you can see a data,In bilibili, as of May this year, more than 78 million users were studying on bilibili, accounting for 35% of the monthly life.From social sciences, humanities and history to science popularization and even health fields, the pan-knowledge videos on bilibili are widely welcomed by users, and among the 985 and 211 college students in China, bilibili’s penetration rate has reached 82%. Tik Tok certainly wants to seize such high-quality users.

Therefore, Tik Tok’s web version must be aimed at pan-knowledge videos, hoping to catch this part of users. In addition to making efforts on medium-and long-term knowledge videos, I think Tik Tok is aiming at the adult education market in the next bigger game, namely online education in the workplace.

Secondly, look at the live broadcast. The live broadcast is mainly aimed at three directions, one is live broadcast on the show, which is the reward mode, the other is live broadcast with goods, aiming at the direction of e-commerce, and the third is live broadcast of games. What I want to seize is platforms such as tiger teeth, fighting fish and penguin e-sports. Why do you want to launch live broadcast on the web version? The main reason is that the live broadcast on the web version has a larger screen and is easier to classify.

At present, several labels in Tik Tok include the classification of live broadcast. If we look closely, we will find that most of the live broadcasts on the current web pages are game-based live broadcasts, which coincides with my guess. The main target is the game market. Besides the live game scenes, we can also look forward to two steps. I think we will definitely aim at the release and distribution of games, and we can wait and see.

The last one is search. The headline has launched a search platform before. Why did I say that Tik Tok is also targeting the search market?

Here, the person in charge of them actually mentioned that there are a lot of high-quality content in Tik Tok, and many users are used to using Tik Tok to search when they have questions, especially some tutorial content, and the video is more intuitive and easy to understand. Although it is said that it wants to improve the user’s search experience, in the case of satisfying users’ search, search is actually a recognized commercial model. Search feed streams are inserted into advertisements, and hot search lists are also a big advertising space. Besides advertisements, the biggest purpose is actually to seize the search market.

Although Tik Tok has launched a web version at present, its function is still relatively rough compared with that of Tik Tok app: it is unable to view the concerned bloggers, the viewing experience is poor, there is no barrage, it is impossible to watch continuously, and the video classification is insufficient.

Generally speaking, Tik Tok has once again taken a step in the layout of medium and long videos. I don’t know if Aauto Quicker, bilibili and Youaiteng will be more worried when they see this news. As users, of course, they hope to have healthy competition among major platforms and bring better experience and content to users.

Harryli, WeChat WeChat official account: Notes of Harry Li, everyone is a product manager columnist. 3 years of product experience, mainly focusing on mutual funds, new retail and other fields, as well as industry hotspots related products and operational content.

This article was originally published by everyone as a product manager, and it is forbidden to reprint without permission.

The title map comes from Pexels and is based on CC0 protocol.

New quality productivity in China, talent+computing power+big model … Beijing builds the highland of artificial intelligence industry.

  In the just-concluded two sessions of the National People’s Congress, new quality productivity has become a hot word of concern to everyone. So what exactly is new quality productivity?

  Generally speaking, the new quality productivity is an advanced productivity that innovation plays a leading role, gets rid of the traditional economic growth mode and productivity development path, has the characteristics of high technology, high efficiency and high quality, and conforms to the new development concept. The characteristic is innovation, the key is high quality, and the essence is advanced productivity.

  Scientific and technological innovation is the core element of developing new quality productivity. What is the ecology and development path of China’s new quality productivity at present? How to make the new quality productivity develop vigorously according to local conditions? Let’s see how the six science and technology innovation centers distributed in China’s east, west, north and south gather innovation resources, build service platforms, and break through industrial barriers, and become the source and incubator of new quality productivity in China.

  The layout of China’s "3+3" Science and Technology Innovation Center has basically taken shape.

  Report to the 20th CPC National Congress of the Communist Party of China proposed: promoting the construction of international and regional science and technology innovation centers as a whole.

  How to understand the science and technology innovation center? To sum up, it is a city or urban agglomeration that occupies a leading and dominant position in scientific research, technological development and industrial innovation in the world or within a certain country. Their innovative resources are intensive and their innovative achievements are rich. Scientific and technological elements can play a key role in strategic emerging industries or future industrial development, and they are the integration of scientific centers, technological centers and industrial centers.

  From 2016 to 2022, the state has successively approved the construction plans of six science and technology innovation centers, including Beijing, Shanghai, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing, Wuhan and Xi ‘an. Up to now, the overall layout of China’s "3+3" science and technology innovation centers has basically taken shape, and the space has been fully deployed from the developed eastern regions to the central and western regions. The construction of three international science and technology innovation centers in Beijing, Shanghai and Guangdong-Hong Kong-Macao Greater Bay Area and three nationally influential science and technology innovation centers in Chengdu, Chongqing, Wuhan and Xi ‘an is progressing steadily.

  Beijing: Building the Highland of Artificial Intelligence Industry

  Beijing International Science and Technology Innovation Center has many national laboratories, national scientific research institutions, high-level research universities and leading scientific and technological enterprises, ranking first in the country in terms of R&D investment and scientific and technological innovation achievements in quantity and quality. It has continuously produced international leading achievements in the fields of brain science research, quantum technology and artificial intelligence model development, and won some major international awards in theoretical physics, life sciences and mathematics. At present, in Beijing, the construction of three new national laboratories, Zhongguancun, Changping and Huairou, is accelerating.

  This is Beijing, and an international science and technology innovation center is being built. The artificial intelligence industry is one of the leading industries in Beijing. In 2023, the core output value of Beijing’s artificial intelligence industry is expected to exceed 250 billion yuan, and the scale of radiation output value will exceed one trillion yuan, making it a leader in the development of artificial intelligence in China. Beijing has six national key laboratories in the field of artificial intelligence, and three national engineering research centers in video and visual technology, deep learning technology and application, forming a high-level scientific research base integrating basic research, personnel training and high-level academic exchanges. The number of artificial intelligence-related enterprises in Beijing is about 2,200, and 40% of the artificial intelligence enterprises in China gather here. In 2023, the total amount of financing in the field of artificial intelligence was about 22.3 billion yuan, accounting for about a quarter of the country.

  Visiting large model research institutions and entering Beijing Zhiyuan Research Institute

  From ChatGPT, a big language model that became popular in the field of artificial intelligence in 2022, to Sora, a big video generation model that appeared at the beginning of this year, "big model" has undoubtedly become a hot word in the current technology industry. How is Beijing’s research and development work in the field of large models progressing? In 2018, with the support of the Ministry of Science and Technology and Beijing Municipality, Beijing Zhiyuan Artificial Intelligence Research Institute was established as a new research institution jointly established by several superior units in the field of artificial intelligence in Beijing. What achievements have they made in recent years, what projects are they studying, and what are their plans for the future?

  In a laboratory, researchers are using large model technology to concentrate multimodal tasks such as semantic analysis, visual recognition and motion capture on a robot dog platform for testing and training. In another laboratory, researchers use large models to train and generate pictures and videos.

  Wang Xinlong, a researcher at Beijing Zhiyuan Research Institute:Multi-modal big model is to hope that it can be exposed to various modes like us, and at the same time, it can create new texts, new images, new videos and audio.

  From ChatGPT, a big language model that became popular in the field of artificial intelligence in 2022, to Sora, a big video generation model that appeared at the beginning of this year, "big model" has undoubtedly become a hot word in the technology industry. The origin of this technological innovation comes from a paper called BERT published by Google in 2018. BERT model has set 11 records for natural language processing. It can learn from massive unlabeled data of multiple tasks and perform various language tasks such as knowledge answering, context filling, text understanding, etc. This technology has opened a new artificial intelligence paradigm and brought brand-new inspiration to the founding team of Beijing Zhiyuan Research Institute, which was just established at that time.

  After careful analysis and preparation, in October 2020, Zhiyuan Research Institute identified the research direction as a new opportunity for artificial intelligence-big model, and soon gathered 100 top scientific research forces composed mainly of professors, doctors and graduate students from various disciplines. It took only five months to train and release the first big model of Chinese language in China, named "Enlightenment". In the following three months, Enlightenment 2.0 was released with 1.75 trillion parameters, which was the largest artificial intelligence model in the world at that time.

  At the same time that Zhiyuan Research Institute invested in large-scale model research, OpenAI of the United States released a large-scale model ChatGPT with larger parameters. In a larger-scale training, the large-scale model showed a more powerful emergence of intelligence, which further confirmed the arrival of a new intelligent era. As a new R&D institution, Beijing Zhiyuan Research Institute, with its early layout and early investment, has enabled China to rapidly iterate in the era of large models and accumulated a large number of technical and industrial talents. In 2021, they began to take the lead in the research and development of a new generation of artificial intelligence, aiming to build an open and open artificial intelligence model system.

  Huang Tiejun, Chairman of Beijing Zhiyuan Research Institute:Our new mission is whether we, as an institution, can provide an open-source technology system for the development of this industry and bring everyone’s innovative power into play under such a rapid development state. This system is that all codes are completely open, and our mission is to promote the development of this field.

  How is the new R&D institution new? Visiting Beijing Tongyan Institute

  Up to now, seven or eight large model industry transformation projects have been developed from the early team of Zhiyuan Institute, and related companies have been established, and the project transformation has been initially completed.

  The exploration of cutting-edge technology is uncertain, and the explosion of large-scale model is also an accident in technical iteration. In order to stay in the first echelon of global artificial intelligence research, Beijing gives full play to the advantages of scientific research resources and talents, and actively arranges new R&D institutions in the field of artificial intelligence around different paths such as large model, general agent and scientific intelligence. So how new are the new R&D institutions in this field? What is being developed now?

  Walking into Beijing Institute of General Intelligence is like walking into an artificial intelligence training base. They are building a general agent that is "value driven" rather than "data driven". Its name is "Tongtong", which can exist in the virtual world or be combined with robots to give them the ability to judge value. In the background, we can adjust the value dimension of "Tongtong", for example, let her be a clean child.

  Chen Hao, Deputy Director of Advanced Technology Center of Beijing General Institute of Artificial Intelligence:It can learn some new knowledge and value incrementally through multi-modal interaction, through its own exploration and interaction between people, so its difficulty first needs to have very strong abilities of vision, language, understanding, reasoning, induction and summary. On the basis of these abilities, it is possible for her to develop a higher level of real-time online learning ability.

  Although the large-scale model technology can emerge intelligence, it also consumes a huge amount of computing power. The technical team of the Institute hopes to explore a general agent driven by value, which can consume as little computing power as possible and realize intelligence.

  The technical route is unique, and the form of scientific research organization is also explored across borders. This is a robot named "very happy". To achieve such a technical effect, the team has crossed the boundaries of multimedia, machine learning, psychology and other disciplines.

  Director, Frontier Research Center, Beijing General Institute of Artificial Intelligence a surnamesongrandRobot includes cognition, reasoning, and then psychology, etc., which is a very cross-disciplinary talent. Then our entire research center has seven laboratories, including computer vision, natural language robots, etc., which is a very complex talent training system.

  In 2023, Beijing, the top scientific and technological innovation cluster in the world, ranked fourth.

  The foundation of innovation is talent. The data shows that there are more than 40,000 core technical talents in the field of artificial intelligence in Beijing, accounting for 60% of the country. A total of nine universities in Beijing have set up artificial intelligence colleges or research institutes, accounting for 20% of the country. Beijing is building a highland of artificial intelligence industry and plans to form a complete industrial ecology.

  From two perspectives, in terms of computing power, Beijing has deployed more than 10,000 P of intelligent computing power, effectively supporting the iteration of large-scale model development. You may not have a concept of this. Experts told us that the computing power of 1000P is equivalent to 500,000 PC computers. For example, for the data exploration of 200,000 stars, it would take an experienced scientist 169 days to complete it in the traditional way, but now it only takes 10.02 seconds.

  In terms of data, the first batch of "Chinese Internet Corpus" will be opened to build the first national data basic system pioneer area in China.

  In addition, in the Global Innovation Index 2023 released by the World Intellectual Property Organization, Beijing ranks fourth in the world in the ranking of the world’s top scientific and technological innovation clusters. In this ranking system, the concept of science and technology cluster is interpreted as "science and technology hub", which refers to the region with the largest number of inventors and scientific authors in the world. It can be said that the strength of Beijing International Science and Technology Innovation Center can also be felt from this ranking.

  Expert analysis: What are the advantages and characteristics of Beijing International Science and Technology Innovation Center?

  The Regulations on the Construction of Beijing International Science and Technology Innovation Center came into effect in March.

  On March 1 this year, the Regulations on the Construction of Beijing International Science and Technology Innovation Center came into effect, which clarified the leadership system for the construction of international science and technology innovation centers, gave full play to the advantages of Beijing’s science and technology resources, and formed a strong joint effort. Clarify the strategic planning and construction layout of the international science and technology innovation center, and provide important guidance for future construction and development. We also look forward to Beijing International Science and Technology Innovation Center contributing more innovative R&D achievements to China and the world.

You must play these 22 games.

For many people, games are not only entertainment, but also a cultural and emotional sustenance. An excellent game can make you immerse yourself in its world and resonate. The following games are recognized as outstanding works in the industry, and are worth every gamer’s experience.

This is a first-person shooting game with the background of World War II. Players will play the role of the Soviet Red Army, and fight the Nazi Germans in Stalingrad. The extremely realistic battlefield picture and the incisive violent aesthetics make people feel like they are on the battlefield. The game does not beautify the war, but shows its cruelty and meaninglessness.

This is a landmark one-person shooter game. Players will fight against mysterious allied forces and alien creatures in the ruins of the city. Wander among various abandoned facilities to find weapons and fight with the enemy. This simple game has become a classic in FPS history through well-designed shooting experience and environmental exploration.

This is a super popular football simulation game. With the permission of nearly 10 thousand players and hundreds of teams around the world, players can choose their favorite teams to participate in various events. The super-high level of sports physics simulation makes this game a hot item in e-sports, and also allows fans to enjoy high-level football match fun.

This is also a popular sports video game in reality. All officially authorized NBA teams and stars, and a realistic five-to-five basketball experience, make this game super popular. Players can participate in all kinds of basketball games, experience the life of professional stars, and create their own legendary stories through career mode.

This is a battle game where Nintendo’s star characters get together to participate in the inter-act game. From Mario to Link, from Pikachu to Dr. Crow, the popular characters that appear in Nintendo’s works are here. Rich and interesting operation methods and scene design make this game suitable for all ages absolutely enjoyable.

This is an online card game produced by Blizzard. Players will set up decks from hundreds of cards that can be collected and use them to play against other players. The card effect is rich and the deck combination is varied, which makes this seemingly simple game full of great breakthroughs. High-level art design and classic Warcraft theme also make this game win the hearts of countless players.

This is a unique first-person puzzle game. Game scenes are all fantastic spatial puzzles, and players need to use physics knowledge to decrypt and move forward by portal. The sci-fi atmosphere with strict logic design brings fresh and exciting exploration fun. The end of the game story is also full of philosophical metaphors, which makes people unforgettable for a long time.

This is a dark action RPG game. Players need to choose a magic profession, fight demons all over the world, and finally fight the devil from hell. Rich equipment and skill trees, randomly generated map patterns and challenging and difficult settings make this game have endless repeated play value.

This third-person shooter depicts the doomsday scene after the collapse of human civilization. The player will play a middle-aged man who sends a special girl to a research institution. In the journey that contains the light and darkness of human nature, the fate of the two will be intertwined. This is an unforgettable adventure.

This is a very popular first-person shooter game. Players will choose one of dozens of heroes and cooperate with their teammates to fight against the enemy. Rich hero design and strict competition balance make this game a major attraction of e-sports. The game itself is also very suitable for more casual players, bringing compact and refreshing shooting fun.

No matter whether Liaoning plays Guangdong or Guangsha in the CBA semi-final, it will be the focus of the battle.

The CBA playoffs are still in progress. The four teams that entered the semi-finals have confirmed three seats, namely Zhejiang, Liaoning and Shenzhen. Among them, Zhejiang beat Guangzhou 2-0, Liaoning beat Beijing 2-0, and Shenzhen won by lying down. Because Shanghai was deprived of its ranking and competition qualification, Shenzhen became the first team to advance to the semi-finals. Now, there is only one last place to be decided, that is, the group of Guangdong team and Guangsha team, with a big score of 1-1 draw. The final game will decide who can advance and then play against Liaoning team.

By the time of the semi-final, the opponent of Zhejiang team is Shenzhen team. Although both teams are strong teams, it seems that there are not many things to watch, and it gives people the feeling that there is little suspense. In terms of popularity of the two teams, although Zhejiang is the top team, it is not as good as Shenzhen, which ranks fourth. The basketball atmosphere in Zhejiang is not as good as that in Guangdong, and the fan base is less. Moreover, Zhejiang team and Guangsha team have long been competing in the same city. In Hangzhou, more fans regard Guangsha as the home team, but the real Zhejiang team is still slightly inferior. Therefore, this group of matchups will not attract particularly high attention, and there is not much topic heat between the two teams.

The other group is between Liaoning team and Guangdong team/Guangsha team, which is more interesting. If the opponent of Liaoning team is Guangdong team, the heat will be full directly, because the two teams have the largest fan base in CBA, far exceeding other teams, which can be seen from the annual All-Star voting. Moreover, Liaoning and Guangdong, as the traditional strong teams of CBA, have attracted much attention in every previous duel, and fans will also argue with each other to cheer for their respective home teams.

If Guangsha team reached the semi-finals, it would be a continuation of the frontier. Last year’s finals were between Liaoning team and Guangsha team. Although Guangsha team, which was short of major generals, lost, the fighting spirit of fighting for the last bullet moved all the fans. This season, Hu Jinqiu returned, although the luck was unlucky, Cummings, a small foreign aid, was injured again, and Zhu Junlong also played in doubt. However, the strength of the team is obviously higher than that of last year’s finals, and the team will definitely give everything and aim at revenge. The goal of the Liaoning team is to protect its glory and strive to defend its title. From the match between the two teams this season, we can know how intense the game is. It is completely hand-to-hand combat. No matter whether you win or lose, you will lose your skin.

As for the final list of the semi-finals, we still need to wait until the end of the game tomorrow night. However, judging from the strength of the team and the situation at home and away, Guangdong team is more likely to advance, and it is not difficult for Guangsha team to win the game. Let’s wait and see.