Research Group of Propaganda Department of Hubei Provincial Committee of CPC 【Abstract: Newspaper literature and art propaganda is an important part of the party’s news propaganda work. Newspaper literature and art propaganda in the new era serves the overall situation of reform and opening-up, dares to explore, constantly develops and keeps pace with the times, and has made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are not only a reflection of the people’s ideology, but also a spiritual force that affects the people’s ideology. At present, profound changes have taken place in the ideological and cultural fields. Developing advanced socialist culture is an urgent requirement for promoting the coordinated development of socialist material civilization, political civilization and spiritual civilization and building a harmonious socialist society. The purpose of studying and analyzing the laws of newspaper literature and art propaganda is to actively and effectively guide literature and art propaganda public opinion, form and develop positive and healthy mainstream public opinion in the whole society, keenly grasp the trends of literature and art propaganda, improve the pertinence and effectiveness of newspaper literature and art propaganda, and make due contributions to accelerating the pace of building a well-off society in an all-round way and creating a good ideological and public opinion environment. Examining the historical evolution of newspaper literature and art propaganda in the new period for more than 20 years and discussing its advantages and disadvantages will help us grasp the laws of newspaper literature and art propaganda, guide the mainstream consciousness of newspaper literature and art propaganda in the future and improve the level of newspaper literature and art propaganda. 1. Serving the overall political situation: creating an atmosphere for ideological emancipation in the literary and art circles Literature and art in the new period are marked by the downfall of the Gang of Four. The literary and art circles, like other fields, are in a historical stage of bringing order out of chaos and cleaning up the roots. Literature and art, both in creation and theory, have distinct criticism and reflection. The newspaper literature and art propaganda in this period was keen and full of passion, which effectively cooperated with the ideological emancipation movement in the literary and art circles. Shortly after the end of the "Cultural Revolution", newspapers all over the country published a large number of reports and articles, criticizing the "conspiracy literature and art" of the Gang of Four and exposing its counter-revolutionary acts and counter-revolutionary lines of usurping the party and seizing power. Criticizing the theory of "black line dictatorship of literature and art" and denouncing extremely "left" cultural absolutism have rehabilitated many wronged writers and their works. The Gang of Four has always been used to using literature and art as a tool to carry out counter-revolutionary activities, and the literary and art circles have become the hardest hit areas. Therefore, the newspaper literature and art propaganda at this stage has played an important political role in the national struggle to expose and criticize the Gang of Four. The great discussion on the standard of truth in 1978 opened the prelude to the ideological emancipation movement in the new period. During the discussion on the standard of truth in the literary and art circles, the newspaper published a large number of reports and articles that combined literary creation and literary theory work practice to publicize the standard of truth, reflected on the historical and ideological roots of the Gang of Four’s promotion of cultural absolutism, summed up the historical lessons of the literary and art circles, and clarified the theoretical right and wrong. In December 1978, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China made a major decision to shift the focus of the Party’s work to socialist modernization, clarified the policy of reform and opening up, and pointed out the direction for the development of literature and art in the new period and the propaganda of literature and art in newspapers. In October, 1979, the Fourth National Literary Congress was held in Beijing. On behalf of the Party and the government, Deng Xiaoping declared in his "Congratulation": "The Party’s leadership over literary and artistic work is not to give orders, nor to require literature and art to be subordinate to temporary, concrete and direct political tasks, but to help literary and artistic workers obtain conditions to continuously prosper their literary and artistic undertakings, improve their literary and artistic level, and create outstanding literary and artistic works and performing arts achievements worthy of our great people and great times." Since then, he further pointed out in his speech "Current Situation and Tasks": We "will not continue to mention the slogan that literature and art are subordinate to politics, because this slogan can easily become the theoretical basis for arbitrary interference in literature and art. Long-term practice has proved that it will do more harm than good to the development of literature and art. However, this certainly does not mean that literature and art can be divorced from politics. Literature and art cannot be divorced from politics. " In July 1980, People’s Daily published an editorial "Literature and Art Serve the People and Socialism". The Fourth National Literary Congress and the editorial of People’s Daily established the "two-for-one" direction of "literature and art serve the people and socialism" and the "hundred flowers blossom and a hundred schools of thought contend" policy as the basic direction and policy of the party’s literature and art. The direction of "two for one" and the policy of "letting a hundred flowers blossom" are naturally the guiding principles followed by newspaper literature and art propaganda in the new period. While the literary and art circles are bringing order out of political thoughts and theories, writers and artists, with keen sense and artistic courage, begin to break the ideological shackles and theoretical dogmas that have bound artistic creation for decades, hold high the banner of realism and reflect the changes of the times and the aspirations of the people. During this period, the newspaper’s literary propaganda actively paid attention to the present situation of literary creation, reflected the new face of literary creation, commented on the new achievements of literary creation, and participated in the literary debate. In the debate about scar literature, newspapers published some representative articles on both sides of the debate, which is the embodiment of the "policy of letting a hundred flowers blossom" in literature and art propaganda in newspapers. It is worth mentioning that Lu Xinhua’s short story "Scar", a representative work of "Scar Literature", was published in Wen Wei Po (Shanghai, August 11, 1978), showing the importance of newspaper supplements in literary and artistic creation in the new period. Second, return to the standard: drum and shout for the prosperity of literature and art Newspaper literary propaganda has the functions of publicizing the party’s literary principles and policies, transmitting literary information, and expressing people’s suggestions and opinions on literary creation. Its center and emphasis will inevitably be adjusted and shifted with the shift of the party’s work center and the adjustment of the party’s literary policy. In the early years of the development of literature and art in the new era, the propaganda of newspaper literature and art has a strong political color and played a unique political role in exposing and criticizing the crimes and harmfulness of the Gang of Four’s conspiracy in literature and art, and propagating and promoting the ideological emancipation movement in the literary and art circles. After the Third Plenary Session of the Eleventh Central Committee, the party’s work center gradually shifted to economic construction. After the Fourth National Literary Congress, the Party abandoned the slogan that "literature and art are subordinate to politics", constantly improved the Party’s leadership over literature and art, respected the laws of literary and artistic creation, created a relaxed environment and a harmonious atmosphere for literary and artistic creation, and literary and artistic creation gradually prospered. Since then, the focus of newspaper literature and art propaganda has turned to the normal track of propaganda and promoting the prosperity of literature and art. After the baptism of ideological emancipation, literary and artistic creation in the new era has gradually moved towards an open and diversified prosperity pattern on the basis of returning to realistic creative methods. Writers and artists have updated their literary concepts by learning from the May 4th new literary tradition and western modern literary concepts. New expression techniques and techniques have been applied, the subject areas of literature and art have been expanded, and many new literary and artistic creation trends have been formed. During this period, the newspaper’s literature and art propaganda closely followed the increasingly active and prosperous status quo of literature and art creation, and published a large number of pages about literature and art news, interviews with people and literary criticism, which contributed to the prosperity of literature and art in the new period and left a rich and complete record of the prosperity of literature and art at this stage. But at the same time, it can be seen that in the face of many-hued’s complicated new literary images, newspaper literary propaganda, as a public opinion, generally praised and affirmed the traditional creative style and traditional way of thinking, but maintained a cautious and vigilant attitude and even criticized the works and figures with innovative consciousness, especially drawing lessons from western art. In the late 1980s, the pattern of commodity economy was gradually formed in China. In the 1990s, the socialist market economy developed rapidly, and the mass consumption culture basically developed and formed, which became people’s main cultural needs and basically formed a set of industrial operation modes. With the "economic construction as the center", the publicity of newspapers’ literature and art is generally weaker than that of the previous period, and the number of important pages of literature and art reports is reduced, and the literature and art supplement is shrinking. At the same time, in order to adapt to the new social environment and the changes in readers’ interests, newspaper literary propaganda is constantly changing its concepts, innovating and perfecting its propaganda methods and techniques. Pay more attention to the public’s cultural consumption interest and demand in news reports, and the remarkable change in supplements is to enhance interest, practicality and life. Many newspapers have created various "star periodicals" and "weekend editions" in addition to the traditional literary supplements. The literary supplements that have survived are mainly essays that are close to readers’ daily life and full of life interest. In the pattern of mass consumption culture in the 1990s, the importance of newspaper literature and art has been highlighted, which has had an important impact on literary creation and criticism. The most obvious manifestations are the rise and persistence of the craze for prose essays and the attention paid to "media comments" (that is, the comments on writers and works formed by newspapers through news reports and published comments). Prose is the most popular literary genre among readers in the 1990s. The prosperity of prose creation and the formation of prose fever are important literary phenomena in the 1990s. The innovation and adjustment of the above newspaper supplements obviously played a decisive role in the emergence of this literary phenomenon. In the 1980s,The general readers’ understanding of literary and artistic works mainly depends on the opinions of critics, but in the 1990s, with the absence of (professional) comments and the aphasia of critics, readers’ understanding of writers and works depends on "media comments", and at the same time, more and more writers and artists use media propaganda to increase their market influence. With the deepening of reform and opening up, the press and publication, film and television broadcasting, literary performance market, books and periodicals market and mass cultural activities have gradually become active and prosperous since the mid-1980s, and the government’s cultural system and literary and artistic system reform have gradually begun, and the newspaper’s literary and artistic propaganda has continuously expanded the new field of propaganda, so that the scope of newspaper’s literary and artistic propaganda covers all fields and levels of social culture and literary life. In the open and pluralistic cultural and literary pattern of the 1990s, the newspaper’s literary and artistic propaganda adheres to the correct public opinion orientation, carries forward the main theme, advocates diversity, publicizes literary and artistic creation that goes deep into life, reality, the masses, reflects the requirements of the times and people’s voices, inherits the excellent national cultural tradition, has innovative character and the power to inspire people’s high spirits and optimism, and represents the direction of advanced culture, which has effectively promoted the healthy prosperity of literary and artistic undertakings. Characteristics of current newspaper literary reports Prosperity of literature and art is the need of the people and the needs of the times. The fundamental purpose of developing and prospering literature and art is to meet the people’s growing spiritual and cultural needs and promote people’s all-round development. Newspaper literature and art propaganda not only pays attention to socialist cultural construction, but also is an important content of socialist cultural construction. Therefore, literary propaganda and reporting must firmly grasp the direction of advanced culture, adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, adhere to the policy of unity, stability, encouragement and positive publicity, sing the main theme of the times, actively advocate advanced culture, strive to transform cultural lag, and resolutely resist decadent culture, thus promoting the coordinated development of material civilization, spiritual civilization and political civilization. Literary and artistic reports should be "smooth and silent", and by creating a healthy cultural environment, they will constantly enrich the cultural life of the people and improve their spiritual realm in a subtle way. First, the opening characteristics of literary reports At present, with the cultural construction being mentioned in such an important position, literary and artistic reports are no longer just the "supporting role" of newspapers as before, but are paid more and more attention. With the increase of newspaper capacity, the major central newspapers, provincial party committee organ newspapers, metropolitan newspapers, etc. have obviously increased the weight of cultural reports while focusing on economic construction. Of the more than 140 evening newspapers in China, the vast majority have "cultural news" pages. In recent years, the importance of cultural construction and cultural function has been increasingly highlighted, and culture has penetrated into all aspects of economic and social life. All walks of life have more and more deeply realized the important position and role of culture in economic and social development, and the society has set off an upsurge of accelerating the development of cultural undertakings and cultural industries. The development of media, publishing, online culture, performance and entertainment industries has ushered in good opportunities for development. On the other hand, in the process of building a well-off society in an all-round way, the market economy provides a broad space for the development of literature and art: as recipients, the people’s spiritual and cultural needs are growing day by day, and their cultural consumption concepts and methods lead the direction of literary and artistic production; A variety of forces have entered the cultural field, and the diversification of creative subjects and input subjects, as well as the intervention of cultural operators, have injected great vitality into literary and artistic production, making literature and art truly present a situation of blooming. At the same time, with the progress of the times and society, new trends of thought and new ideas are coming one after another. The development of contemporary high-tech has also had a far-reaching impact on cultural construction. Many new scientific and technological elements have entered the field of literature and art, and the traditional literary form is undergoing tremendous changes. The unprecedented diversity of literary and artistic forms, the continuous updating of literary and artistic production methods and the widening of cultural horizons have made the field of newspaper literary and artistic propaganda unprecedented rich and broad. The vision of literary and artistic propaganda in this period is more open than ever before. The convenience and modernization of information communication provide unprecedented conditions for this openness, and literary information that occurs anywhere in the world may be published in newspapers in time. The Internet has made a qualitative change in the way of cultural communication, that is, it has broken through the limitations of time and space, and also broken the barriers between nations and races, and has become the most direct source of information for newspapers’ literature and art outside the territory. This reflects the idea of domestic opening to the outside world and the attitude of trying to catch up with the world literary trend, but on the other hand, we can also see the influence or aggression of the world’s powerful culture. This is the companion of global integration in the cultural field. Second, the regional characteristics of literary reports The openness of literary propaganda also determines the selectivity that literary propaganda must have. In the face of massive literary and artistic information, the limited capacity of a newspaper determines that it must choose and give up. Regionalization has become the most possible and reliable way for general newspapers to choose literary and artistic propaganda. The so-called regionalization means that newspapers choose the most acceptable literary information to publish according to the geographical distribution of audiences and the local characteristics of literature and art itself. Localization is determined by the localization of the newspaper itself. Any newspaper audience is a reader in a certain area. Literature and art in this region have many commonalities and cultural homogeneity, so the audience influenced by this homogeneous culture certainly has some common consistency in literary creation and appreciation, such as local operas, which can best explain the regional characteristics of literature and art. Newspaper literature and art propaganda will naturally focus on local literature and art, so Beijing local newspapers focus on "Beijing-style literature and art", Guangdong newspapers focus on "Lingnan culture" and Hubei newspapers focus on "Jingchu culture". Localization is localization. Localization is the inevitable requirement of "three closeness" in newspaper literature and art propaganda, which is close to people’s life and popular with them, and is also the emotional need of local people. The colorful literary and artistic life of the local area has become the protagonist of the newspaper’s literary and artistic propaganda, which can better inspire the people to enhance their national pride as local people and encourage them to participate in the creation and enjoyment of local literature and art. In the process of global integration, how to maintain cultural diversity is something that newspapers must think about in their literary and artistic propaganda. It is the unshirkable responsibility of newspapers to publicize local literature and art, and it is also to maintain the colorful diversity of Chinese culture. The coexistence of openness and regionality in literary and artistic propaganda is actually the blending of culture itself and the publicity of cultural individuality. This is not the melting of one culture into another, which leads to the disappearance of one culture or another, or weakens the local culture; On the contrary, it is in this blending that the local culture is more robust and vibrant by absorbing the beneficial contents of foreign cultures. The development of China culture fully proves this point. In the process of absorbing foreign cultures, China culture has not been replaced by foreign cultures, but has become deeply rooted and created a new and more dynamic China culture. The most fundamental purpose of newspaper literature and art propaganda is also here. Third, innovation has become the basic pursuit of literary reports. The law of history shows that any period of active cultural innovation must be a period of great cultural development and economic and social prosperity, while China’s backwardness in history is a period of closed mind and stagnant innovation. With the deepening of reform, opening up and modernization, innovation is the most real and profound driving force for cultural development in the process of establishing a socialist market economic system. In the report of the 16th National Congress of the Communist Party of China, Comrade Jiang Zemin once again emphasized cultural innovation, pointing out that we must focus on the forefront of world scientific and cultural development, actively carry out cultural innovation, and constantly enhance the attraction and appeal of Socialism with Chinese characteristics culture. Therefore, it is not surprising that innovation is the focus of attention and performance in newspaper literary propaganda in the new period. Generally speaking, although there are differences in expression techniques, language forms and styles, newspapers always capture, speculate and guide new concepts and phenomena in the development of cultural undertakings and cultural industries with a keen sense of smell. Concept innovation. In the past, we only paid attention to the ideological attribute of culture, but we didn’t know enough about the industrial attribute of business culture, which became the main ideological obstacle to the development of culture. Now, this traditional concept is being broken through, giving literary reports a different perspective from the past. Institutional innovation. In order to connect with the socialist market economy system and meet the opportunities and challenges after China’s entry into WTO, it has become an urgent task for cultural development to reform the management system and innovate the operating mechanism. How to straighten out the relationship between the government and cultural units? How do public cultural units realize the transformation from "nurturing people" to "nurturing things"? How do business cultural units cultivate market subjects, face the market and enhance their vitality? At present, the wave of cultural system reform is overwhelming, affecting all fields of culture and producing a series of new things and phenomena, which have become fresh materials for literary and artistic reports. Innovation in content, form and means. With the increasing level of material life and spiritual and cultural life in today’s society, the types of culture and art have greatly increased, showing a new look of vigorous development. At the same time, the combination of cultural development and scientific and technological progress has sprouted new vitality. For example, high-tech industries such as direct broadcast satellite, terrestrial digital TV, high-definition TV and streaming media appear in the radio, film and television industry; The digitalization and networking of editing, publishing, printing and distribution of modern publishing industry have changed the traditional format, and so on. Innovation has become an inexhaustible "news treasure house" for newspaper literature and art propaganda. Fourth, the entertainment characteristics of literary reports Entertainment tendency is another distinctive feature of current literary reports. This trend even gradually spread from citizen newspapers to the mainstream media which used to be famous for its authority and seriousness. The performance of entertainment tendency is that many newspapers have increased the coverage ratio of interesting stories, daily events and even "lace news" of celebrities in the literary and art circles; In the layout, let the masters of Chinese studies, literary giants or famous artists and Hollywood, Hong Kong and Taiwan stars complement each other; Try to "soften" serious news from the reporting form and performance skills, such as emphasizing story and plot, and strengthening the emotional or suspenseful factors of news events. On the one hand, the entertainment of literary reports is due to the increasingly obvious entertainment characteristics of literary activities themselves; On the other hand, literary and art newspapers are also in it. This tendency has its positive side. To some extent, it helps to highlight the different characteristics of literary and artistic reports from other reports, and is closer to life and the masses. The richness of culture and art itself makes the coverage of literary reports very deep and wide, and it is rich in knowledge, interest and aesthetics, which can not only meet readers’ demand for information, but also bring them different levels of aesthetic enjoyment. Moderately entertaining news reports, adding human factors, can narrow the distance with the audience and better play a subtle role. The tendency of entertainment sometimes reflects a humanistic concern for life. In the past, some literary reports were mainly ideological and educational, but now they pay more attention to the aesthetic needs of audiences at different levels, and report literary figures, literary events and literary phenomena from the perspective of fun and entertainment. For example, many times in newspapers, the image of celebrities is no longer high and out of reach, but extends the brush strokes to their inner world and emotional life, showing full and true three-dimensional characters. In the past, archaeological reports on cultural relics were very professional, and now they are becoming popular and interesting, satisfying the curiosity of citizens and their desire to explore human history and culture. This entertainment tendency of literary reports reduces the functions of literature and art in cultivating sentiment and purifying the soul, and dilutes the style difference between elegant literature and popular literature. At present, some citizen newspapers are not interested in regular and healthy literary news, but when they encounter the gossip or privacy of stars, they will make full use of it, which will cause "idolize fever" among readers intentionally or unintentionally, and even the wind of money worship and hedonism. Some newspapers have generously provided pages for promoting western culture, but they are indifferent to excellent national culture and art, making literary and artistic reports unconsciously become promoters and advocates of western values, lifestyles and behaviors. If you blindly cater to the tastes of some audiences, it will not only lead to low-level tastes, kitsch and other phenomena from time to time, but also may lead to exaggeration, news distortion and other consequences. In order to prevent these bad signs, newspaper literature and art reports should always adhere to the correct propaganda orientation, not only achieve "three closeness", but also express the literature and art news loved by the people in a vivid, flexible and interesting form, and also be popular but not vulgar, and actively guide the audience to establish a healthy and correct aesthetic taste while meeting their entertainment needs. The present situation of literary supplement Supplement is an important position for newspaper literature and art propaganda. The supplement of China newspaper has a history of more than 100 years. As a unique variety of China newspapers, the supplement shows its strong vitality. Looking back on the history of supplements for more than 100 years, from the publication of Zilin Shanghai Newspaper Leisure Newspaper in 1897 to the end of the Cultural Revolution, the contents of newspaper supplements have naturally changed with the changes of the times, but only in its form, but there has not been much change. In the next twenty years, the content and form of newspaper supplements have changed greatly, so that the definition of "supplement" has been debated at almost every academic seminar of supplement. The various supplements appearing in more than 5,000 kinds of newspapers are far from being summarized by our traditional concept of supplements. Aside from the debate on concepts, we can see a basic phenomenon, that is, no matter how its content and form change, supplements still occupy a place in every newspaper. In this sense, the great changes in supplements after the Cultural Revolution are a subject worthy of study. First, the literary supplement is an indispensable part of the newspaper’s literary propaganda. The original supplements can be said to be literary supplements, because the supplements at that time were places where literati spread chess, piano, calligraphy and painting. The literary supplement mentioned today refers to supplements related to literature and culture, which is different from other supplements and special issues in newspapers, such as theoretical weekly and automobile weekly. Literary supplement is not only the ancestor of supplement, but also the authenticity of supplement. Even when it comes to supplements, people often think of literary supplements. In the History of China Literature and Art Supplement, Feng He said: "The unique social function of the supplement is indeed its enduring internal driving force. Without this driving force, even if there is a bud, it will not grow fast, or at most it will become a real tail. " So what is the "unique social function" of the supplement now? This is the inheritance of advanced culture. From another point of view, the spread of advanced culture needs the unique role of literary supplements. Supplement is relative to the main issue, but generally speaking, the two complement each other, promote each other and are two wings of each other, which can be described as a perfect combination of pearls and milk. Even from the perspective of news dissemination, although the supplement seldom undertakes the task of "reporting the recent facts", it can continue the news facts, expand the news content, deepen the news connotation and analyze the news background through in-depth features, scanning, perspective, comments and other forms, which are difficult for the news edition to bear and carry. In addition, the newspaper supplement has the unique quality of keeping pace with the times, colorful regional characteristics, rich knowledge, thoughtful service, rich artistry, healthy entertainment and elegant interest, which condenses into the attraction and appeal of "moistening things quietly". In particular, the newspaper supplement follows the principle of "close to reality, close to the masses and close to life", permeates social life extensively, participates in, evaluates and guides social hot spots and difficulties in time, and pays close attention to the people’s food, clothing, housing, transportation and even "rice, oil, salt, vinegar, tea, calligraphy, piano, chess and poetry" and the emotional world, which has created her advantages of being able to read, read, endure and read. The competition of newspapers is becoming more and more fierce, but the information is becoming more and more transparent and convenient to spread, which makes it more and more difficult to report new literary news information, and most of them are similar; The characteristics of literary supplement determine that it has a vast world of innovation. The phenomenon that the supplements of more than 5,000 newspapers in China are similar to each other is rare. Every newspaper strives to create the originality of supplements, making it an important means to create the uniqueness of newspapers. Well-known supplements such as Dadi and International Supplement of People’s Daily, Pen Club of Wen Wei Po and Flower Land of Yangcheng Evening News have all become important "identification codes" of their parent newspapers. Second, the characteristics of newspaper literary supplements in the new period 1. Super-stable "Boss Newspaper" supplement. Since the Yan ‘an period, communist party has successively created a number of newspapers, which have gradually grown and matured, and built a contemporary news pattern in China. So far, they are the mainstream newspapers in China. The supplements developed by these "old newspapers" have been familiar to readers for decades. The supplement of "Boss Newspaper" can be divided into two levels. The first level is the supplement of old national newspapers, such as The Earth and International Supplement of People’s Daily, Night Cup of Xinmin Evening News, Pen Club of Wen Wei Po, Flower Land of Yangcheng Evening News and Liberation Daily. These supplements have the highest quality and the greatest influence. The mother newspapers of many supplements are regional, but their supplements are national in terms of their readers and authors. The second level is the supplements of the organ newspapers of provincial and municipal party committees, such as Donghu in Hubei Daily, Jianghua in Changjiang Daily, Huashan in Guangxi Daily, Yalu River in Liaoning Daily, etc. These supplements all have high standards, local characteristics and great regional influence. Of course, after the Cultural Revolution, the contents of the supplements of these long-standing newspapers have changed greatly, but in terms of their forms, they have all maintained a strong stability. The main reasons are: a, the forms of these supplements are quite mature; B, they all put the quality and layout content of the article in the most important position; C, this is also due to the need to keep consistent with the style of the journal. Most importantly, because these supplements have become a part of the uniqueness of their parent newspaper, they can’t change easily. 2. The supplement of "New Newspaper" seeking novelty and novelty. More than 20 years of reform and opening up have witnessed the rapid development of journalism in China, which has produced a large number of new newspapers, among which a few have emerged as major newspapers with national influence. Such as Beijing Youth Daily, Southern Weekend, Southern Metropolis Daily and Chutian Metropolis Daily. The supplements of these "new newspapers" have also played an important role in their success. They have changed greatly from content to form with traditional supplements. The common feature of these "new newspapers" supplements is that they constantly stimulate readers’ reading interest in new forms. Beijing Youth Daily adjusts the layout of its supplement almost every year. At present, there are 16 literary supplements in the newspaper, such as Very Feeling, People Online, Urban Tribe, Green Life, Viewpoint Square, People Detective, and so on. Just the name of its publication gives people a refreshing feeling. The supplement of Southern Weekend appeared in the form of a column, which was obviously influenced by Taiwan, Hong Kong and overseas newspapers. Shen Hongfei opened a column in Southern Weekend for several years, which earned him a lot of popularity. 3. Closeness and readability are enhanced. Whether it is the "old newspaper" or the "new newspaper", there is a common development thread, that is, the closeness and readability of the supplement are constantly increasing. "Fake big sky" has hardly appeared in the supplement, and the emotion and life of ordinary people have become the protagonist of the supplement. Many essays face social life directly, expose darkness, and dispel doubts, which are well received by readers. On the other hand, some negative things have appeared in the literary supplement of newspapers. Some supplements hype vulgar lace news such as "privacy" and "gossip" in pursuit of selling points, and the style is not high; Some unilaterally pursue entertainment and ignore artistry; Some supplements blindly expand the edition, which is full of water and lacks famous brand columns and masterpieces. Third, the reasons for the decline of literary supplements It is worth noting that literary supplements have been declining in recent twenty years. The decline of literary supplements has become a hot topic in many academic seminars of supplements. Feng He pointedly said in the History of China Literary Supplement: "At present, some newspapers’ cut off’ or’ crowded out’ comprehensive literary periodicals and literary supplements, which is not desirable, and it is also an abandonment of the progressive supplement tradition since the May 4th Movement." This decline has three manifestations: first, the "territory" of many literary supplements, especially literary supplements, has decreased; Second, compared with the continuous expansion of the news edition and various special editions in recent years, the status of literary supplements in newspapers has shown a downward trend, and the "literary spirit" of newspapers is weakening; Third, the readers and authors of literary supplements are shrinking and aging. The reason for the decline of literary supplements, we must first see that this is not an isolated phenomenon, but a social phenomenon. Before the reform and opening up, the social status of literature was once raised to an inappropriate height. We attach too much importance to the social value of writers and literary works, and literary publications are often distributed in hundreds of thousands and millions. A work with personality will attract social discussion. After the reform and opening up, with the establishment of "one center" centered on economy, people’s lives gradually diversified and the status of literature began to decline. This decline, we can understand it as a rational regression. The decline of literary supplement is the product and part of this "rational return". It is normal that newspapers should also focus on economic work and naturally increase the layout and weight of the economy. The development of science and technology leads to the development of information. In the past, newspapers were the absolute first media, and the number of newspapers was relatively small. Its great social influence made newspapers the first choice for the first-class cultural people in China to publish their works. With the introduction of television into thousands of households and the rapid rise of the Internet, cultural people have more "choices of expression". This has led to the diversion of writers and readers of newspaper literary supplements, which has had a negative impact on the influence of the newspaper. In this sense, the decline of literary supplements is a manifestation of social progress, and it can even be said that this decline is almost irreversible. For literary supplements, there is no need to lament this decline. What we should see more is that as long as the paper media exists, the supplement will have its place, because the society will always need literature and art. The key is to cultivate this limited garden carefully and make it blossom brilliantly. This "meticulous farming" method should be: individuality, innovation and high quality. Problems and Countermeasures in Current Newspaper Literary Propaganda Every period of newspaper literature and art propaganda has its own characteristics and problems. An objective analysis of the main problems and their causes in the current literary propaganda and an active search for countermeasures to solve the problems will enable us to continue to better grasp the orientation of literary propaganda in the future, represent the direction of advanced culture, and make national scientific popular culture the main theme of newspaper literary propaganda. First, the main problems The unprecedented active cultural ecology brought by the open cultural environment. Faced with such an ecological environment, some of our literary and artistic reports are biased, that is, the weakening of national literary and artistic propaganda reports. Under the label of so-called "cultural integration", they worship the western culture, especially American culture, and lack due vigilance against American cultural hegemonism. In the open literary propaganda, all American cultures seem to represent the world literary trend, and there are few reports on other cultural forms. Under the background of globalization, we must maintain cultural diversity, especially strengthen the propaganda of our excellent culture. This is closely linked to maintaining national independence. The basic feature of culture is nationality, which is the cornerstone of this nation’s foothold in the world’s national forest. National culture is the symbol of national existence. When any culture loses its "nationality", it will cease to exist as an independent culture. Vulgarization tendency is another problem of current literary propaganda. Murdoch said that if the style of the newspaper was lower, the number of readers would be larger. The media going to the market regard the audience as consumers, even as God, and strive to satisfy them. What’s more, in order to attract readers, some newspapers’ entertainment news do not hesitate to violate professional ethics, catch shadows, hearsay and deliberately create false news, which greatly damages the credibility of the media and causes bad social impact. In fact, these media have misjudged the aesthetic taste of the audience, and the masses are extremely disgusted with this vulgar and even vulgar entertainment news. In fact, in today’s increasingly prosperous literary and artistic undertakings, there are a large number of literary and artistic news that can be reported and worthy of great efforts to track and study, and literary and artistic news can also be organically combined with interest and thought. This will be of great benefit to guide the healthy development of literature and art and to enhance the people’s artistic appreciation ability and aesthetic taste. Second, enhance the self-confidence of national culture The Chinese nation has always been full of cultural self-confidence, although our cultural self-confidence has been worn away in the storms of history. Without cultural self-confidence, there will be no consciousness of cultivating national spirit. The national spirit is the national self-consciousness, which is a lasting fundamental spirit that maintains national unity and survival and runs through the long history of national development. It is an inherent and continuous historical tradition in national culture and a spiritual force that promotes national prosperity and continuous progress. Fundamentally speaking, the national spirit is the national humanistic spirit and cultural spirit. Culture is pervasive, and dripping water wears away stones. People’s thoughts, hearts, consciousness and spirit are always occupied by a certain culture. The only difference lies in what kind of culture this culture is and to whom it belongs. In the international environment where various thoughts and cultures are stirring each other, once the national culture is weakened, other cultures will take advantage of it. We need to strengthen the self-confidence of national culture in newspaper literature and art propaganda. On the one hand, our national spirit and socialist ideology are being seriously challenged. On the other hand, we must take corresponding cultural security and cultural protection measures in the face of the infiltration of western culture. This is the need to adhere to the direction of China’s advanced culture, to carry forward and cultivate the national spirit, to compete for comprehensive national strength on a global scale, and to build a well-off society in an all-round way and realize socialist modernization. Only by strengthening the self-confidence of national culture can we keep Chinese culture awake in the process of communication and blending with foreign cultures and make it work for us, so that Chinese culture can constantly gain new motivation in the communication and blending of different cultures, thus making the cultures of all ethnic groups colorful and full of vitality, showing more distinctive cultural diversity and making new contributions to world civilization. Third, improve the means of literary and artistic propaganda Literature and art is an aesthetic grasp of objective life, and life is the only source of literature and art. The richness of objective life determines the diversity of literature and art itself. On the other hand, from the perspective of audience studies, our propaganda objects are very different in terms of cultural level, life experience, hobbies and appreciation ability, which objectively requires our newspaper’s literary and artistic propaganda to be diversified in terms of subject matter, variety and form, or style and mood. Therefore, our literature and art propaganda and reporting should be full of flowers and colorful. But on the other hand, we must have a main theme and a through line in grasping. The main theme requires that all our propaganda content should reflect the national spirit and the times. Without the diversity of the main theme, the whole literary propaganda will become chaotic and even deviate from the correct political direction. The main theme of literary and artistic propaganda is not to limit the scope of material selection for literary and artistic propaganda and reporting, nor to cancel the appreciation and entertainment of literary and artistic propaganda and reporting, and to make all programs a "high-profile door". Theme and diversity are not mutually exclusive and diametrically opposed, but complement each other. Literary news should pay attention to current affairs reporting, reflect news, broaden the field of literary reporting, comprehensively, fairly, objectively and accurately report the overall dynamics of literary and cultural circles, so that the audience can get relevant information in time; With a brand-new concept and unique perspective, we pay attention to and analyze the events and phenomena in the literary and cultural circles, and guide the audience to correctly understand and understand. One problem that can’t be ignored in literary news is entertainment. Entertainment is not vulgarization, but includes four factors: suspense, humor, passion and surprise. What we have suffered once is that we pursue elitism too much and ignore the needs of the public. If the most popular readers are blocked from our reports, then our reports and even newspapers will be blocked by readers. On the premise of grasping the main theme, we must attach importance to enriching people’s spiritual life and satisfying people’s requirements for enjoying entertainment. We must advocate healthy and progressive cultural entertainment and noble artistic taste, and we must never simply talk about entertainment and ignore ideology and tendency. For foreign countries, The literary and artistic programs of Hong Kong and Taiwan must not be blindly praised, not only for their artistry and freshness, but also for their selection according to the principle of putting social effects first. Give necessary guidance and inspiration to the appreciation and entertainment of the masses. Fourth, improve the quality of the literary and art propaganda team Our news propaganda includes literary and artistic propaganda, which conveys the voice of the party and the government, reflects the will and demands of the people and represents the fundamental interests of the people. It is the responsibility of every journalist to publicize scientific theory, spread advanced culture, shape a beautiful mind, advocate scientific spirit and promote social integrity in our reports. Hold high the great banner of Deng Xiaoping Theory, thoroughly publicize and implement Theory of Three Represents, firmly and consciously keep in line with the CPC Central Committee with Comrade Hu Jintao as the general secretary, closely focus on economic construction, serve the overall situation of the whole party and the whole country, thoroughly publicize the party’s basic theory, line, program and experience, safeguard the overall situation of stability and unity, inspire and mobilize the whole party and the people of all ethnic groups throughout the country to keep pace with the times, blaze new trails, and create a new situation in the cause of building Socialism with Chinese characteristics with a promising spirit. This is what we should always do in the news propaganda work. News and public opinion work is the work of the future and destiny of the party and the country. The correct orientation of public opinion is the blessing of the party and the people; The wrong direction of public opinion is a disaster for the party and the people. To firmly grasp the correct direction of public opinion, we must implement the principle of unity, stability, encouragement and positive publicity, vigorously reflect the bright, positive and healthy things in social development, and always adhere to the correct guidance of public opinion. Literary and artistic reports should also help and not add chaos. During the period of social transformation, various literary and artistic trends of thought emerge, and it is easy to produce hot spots. Literary and artistic reports should be well guided by hot spots. News focuses on hot spots and hot spots produce effects, which conforms to the inherent law of news propaganda. The problem is how to guide the hot spots correctly. Treat hot spots with political firmness, clear-headed, correct analysis and proper guidance. What should be hot should be hot, what should be stable should be stable, what should be cold should be cooled down, and what should not be hot should not be heated up. Which should be hot, which should be stable and which should be cold should not be determined by whether there is a sensational effect, but should be determined from the overall situation of the work of the party and the government and the fundamental interests of the broad masses of the people, and never from the interests of small groups or personal feelings. The key work of the party and the government and the major reporting tasks deployed in a unified way should be heated up purposefully, forming a strong public opinion and producing propaganda effects; You can’t speculate and render at will. It is necessary to guide incorrect public opinion with correct public opinion and influence non-mainstream media with mainstream media. It is necessary to control the propaganda style. Style and taste are also oriented, indicating what we advocate and what we oppose. High style and high taste can stimulate people’s fighting spirit, inspire people’s spirit and send people beautiful spiritual food; Low style and taste will distract people’s fighting spirit, paralyze people’s spirit and instill ugly and filthy things in people. It is necessary to achieve ideological, artistic and ornamental unity, and to appeal to both refined and popular tastes. In order to dedicate the best spiritual food to readers, journalists must strive to improve their journalism level and pay attention to propaganda art in order to enhance the propaganda effect. In order for correct public opinion to play a guiding role effectively, it is necessary to make news propaganda attractive and appealing. News propaganda can’t force readers to accept it, and it can’t rely on blunt preaching and indoctrination. Instead, it needs vivid facts and flexible forms to attract readers, so as to guide readers and improve their guidance level. The propaganda and reporting of literary news should combine the correct political direction with superb propaganda art. In order to achieve higher publicity art, journalists and editors engaged in literary news propaganda must improve their professional level in the following aspects: to have a solid foundation of journalism, we must make great efforts to lay a solid foundation of journalism. We should seriously study news theory, news knowledge and news editing skills, strive to improve the level of language and writing, practice the basic skills of news business, and master various news genres and means skillfully, so as to continuously improve the news propaganda effect; Have a good knowledge accomplishment. Journalists and editors of newspapers are involved in a wide range of knowledge when collecting and writing reports and editing manuscripts. If they want to cope with them freely, they must have extensive knowledge. Journalists and editors engaged in literary and artistic news reports should have extensive knowledge of politics, economy, history, society, law, culture, science and so on, and constantly learn all kinds of new knowledge to meet the requirements of journalism. At the same time, if journalists and editors have a high level of knowledge, the manuscripts and edited newspapers will be more knowledgeable and readable, which will arouse readers’ interest and meet their needs, thus enhancing the influence of news propaganda and improving the publicity effect; We must have a strong sense of innovation and quality, and dedicate more excellent news works to readers. Journalists and editors of newspapers must have the spirit of continuous innovation and the awareness of producing more quality products, and have new ideas, new ideas, new pursuits and new features in news propaganda, constantly exploring new reporting forms and constantly adopting new reporting methods.It is more important to constantly explore new themes, constantly write innovative works, and engage in literary news reports. It is more important to create new colors in form, and to reflect colorful literature and art with colorful reports; We must have strong news acumen and news discrimination, and work hard to be innovative, profound and lively, so as to make literary and artistic propaganda and reporting closer to life and readers. At the same time, the overall planning, layout design, column setting and other aspects of the newspaper’s literary news also require novelty, and strive to achieve the perfect unity of content and form, so that the newspaper’s literary news propaganda can be more loved by the readers, and consciously accept the correct literary orientation and entertain and educate. Journalists engaged in literary and artistic propaganda must seriously arm their minds with Deng Xiaoping Theory and Theory of Three Represents, constantly improve their ideological and theoretical level and professional accomplishment, be politically strong, professionally competent and have a correct style, constantly devote themselves to study, boldly explore and be brave in innovation, so that literary and artistic news propaganda can play a greater role in promoting the construction of socialist material civilization, political civilization and spiritual civilization. (Author: Jiang Zuosu Yang Gengyun Xiong Jiaojun Liu Shu ‘e Jing Wong Han Xiaoling) (Editor: Xu Changui)
Changes of Newspaper Literary Propaganda in the New Period
Discussion on the law of newspaper literature and art propaganda in the new period
I have been an artist agent for 20 years.
Author | Weinika
Editor | Li Chunhui
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The frequency of hot search on star brokers is getting higher and higher, and it is almost catching up with the star himself.
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However, Wan Gang gave her domestic toothpaste after complaining about her agent, and Adi made a blog explosion to force her to lose weight. In addition, there are a lot of gossip about brokers. Before, Peng Yuchang’s so-called "amateur" girlfriend was exploded as TuTu, the agent of Tianhao Shengshi, and later Jackson Wang was rumored to be the love object of Jiang Zhenyu …
Although it is nothing new for brokers to walk from behind the scenes to the stage, Yang Tianzhen, Hua Du and Long Danni, known as the three godmothers in the entertainment circle, have made great efforts in variety shows this year, and there is a tendency to market themselves as "flow artists".
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And fans also spare no effort to "help" brokers debut, "xx company closed down" is almost the slogan of every fan. It is a daily "exposure" way for brokers and companies to be scolded by fans for their rights protection.?
For example, last month, YCY fans swiped their message in Weibo, demanding the replacement of an unprofessional brokerage team, forcing YCY himself to respond: "I really have no experience in firing the boss … loan operation?"
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Fans are heartbroken, but the agent is not the "retainer" of the artist. But two years ago, in a similar incident, the film and television of the Tang Dynasty came forward for Hugh and fired Hugh’s agent for inaction.
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From the brilliant "star company" Huayi, to the idol brokerage company whose fans are busy "teaching people to be human", artists have been brokerage for 20 years, and the market has changed several times, but the problem has not changed much.
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Film and television companies’ "love and hate" for artists’ brokers
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Everything has to start with the earliest brokerage business of film and television companies in the mainland.
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Film and television companies have unique advantages as artists’ brokers. Actors are an indispensable part in making a drama or film. If you cooperate more, you will sign the actors and form a fixed team of the company. This is the embryonic form of artists’ brokerage in the grass-roots period. Established production companies Huayi, Rongxinda, Hairun, Tangren, Huanrui, Huace and Noon Sunshine are such representatives.
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It should be pointed out that the emperor under the Hong Kong system does not belong to this category. Obviously, the mobility of Emperor artists is far less than that of mainland companies.The emperor’s right to speak for his own artists is also much higher than that of mainland companies. Why is there such a big difference?
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Huayi is a typical representative. In 2000, more than 40 artists, including Fan Bingbing, Li Bingbing, Ren Quan and David, joined Huayi Brothers. They all had the same agent-Wang Jinghua, who was called the first generation of domestic brokers.
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Wang Jinghua’s generation of brokers, also known as nanny brokers, take care of the stars’ filming work and daily life in every possible way, forming a strong emotional bond.
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But such ties are easily broken by interests, and the right to speak has never been in the hands of film and television companies from beginning to end. In addition to acting, stars also have foreign income such as advertising, and the proportion with film and television companies is usually "three or seven points", with film and television companies taking three and stars taking seven.
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Even if Huayi was aware of it, he began to engage in "option incentive" bundling and transferred part of his equity to try to retain artists. But in the turbulent capital market at that time, stars became the object of being chased. They are not satisfied with the small kindness of a little equity. After all, they set up a company casually, and there is a pile of capital rushing to invest.
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Huayi’s 2009 financial report also showed that "artist brokerage and related services" accounted for 20% of the annual income, which had dropped to 8% in 2013, and this business will no longer be displayed in 2014.By 2014, dozens of artists, including Fan Bingbing, Zhou Xun, Zhao Liying and Wang Baoqiang, had terminated their contracts with Huayi.
Huanrui and Tang people also failed to escape this robbery. Yang Yang, Tang Yan and Yang Mi, the famous artists of Huanrui, successively canceled their contracts; There were also two cases in the Tang Dynasty that caused a lot of uproar. After Kenny Lin won the case and terminated the contract successfully, Jiang Jinfu failed to do so, and did not leave until one year later.
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Artists’ brokers make film and television companies love and hate each other, except for the instability caused by the departure of popular artists.In fact, there is a natural contradiction between film and television production and the profit-seeking direction of artists’ brokers.Sunlight at noon, a veteran production company, reluctantly cut the meat and cancelled the artist brokerage business.
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It is inevitable that film and television production seeks to maximize profits and compress film remuneration, but this is contradictory to the pursuit of artists’ agents. At noon, Sunshine always insisted that the actor’s pay should not exceed 1/3 of the total investment. However, as its actors became popular because of the drama, the pay rose, and the problem arose.
Artist brokers are more and more like the "chicken ribs" of film and television companies. Having said that, there are still many popular artists who are their own bosses and go on the old road of "film and television production+artist brokerage". Yang Mi took his own artists to perform Jiaxing’s play, and a film "to the sky kingdom" brushed the faces of many artists, such as "Off the Mirror" Vin, "Little Fox" Dilraba and "Emperor" Vengo.
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However, this star company that relies too much on artists’ brands is more risky than the film and television companies in the grass-roots period. For example, the "Treasure Company" Xitian, its artists Huang Hai Bo, Jiang Jinfu and Wu Xiubo had accidents one after another, and I don’t know what was wrong with Feng Shui.
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Especially in the Internet era, dealing with public relations crisis, publicity and marketing, and fan operation is becoming more and more important, which has spawned a number of pure service-oriented brokerage companies represented by one heart. At the same time, the idol brokerage company, which is quite different from its style, has more and more right to speak, and it has begun to rise a new model of "inverted 37" and "inverted 28"-economic companies get seven and artists get three.
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Traditional brokers and idol brokers have very different discourse rights.
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In 2014, Yang Tianzhen, who worked as a propaganda director in Fan Bingbing’s studio for six years, smelled the smell of "the times have changed" and founded Yixin Entertainment, aiming at caring for all artists as customers.
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Yang Naizhen, who single-handedly transformed Fan Bingbing from a carpet star in Cannes into a "Fan Ye", gave full play to his advantages in the new era. From turning Lu Han and LAY, the four sons who returned to China, into "silly roe deer" and "little sheep", to turning the divorce crisis in Yuqi Zhang into a declaration of "independent women", they all performed brilliantly.
However, the one-dimensional ability has also led to widespread criticism that Yixin’s artists value marketing and despise their works. Lu Han, LAY, Yuqi Zhang and Nana Ou-yang left one after another. Yixin’s business and top management have undergone major adjustments this year, and Yang Tianzhen has also started the business of "plus size women’s wear".
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Relatively speaking, idol companies based on amateur draft are much less troubled in this respect.Although the contract was cancelled constantly, it won by sea tactics. As long as the draft brand is still there, we can constantly explore new people and deliver fresh blood to the company.
From the TV talent show "Super Girl" in 2004 to the video platform talent show "Creation 101" in 2018, countless trainees and cultivating idol companies have risen, and the times have been magnificent, Lehua, Kunyin, Siba Media and Awakening the East. "Jealous" traditional veteran film and television companies, such as Huace and Emperor, have also begun to send trainees to talent shows.
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Long Danni, the godmother of the draft, also went from Tianyu Media, which is co-operated by Hunan Taiwan, to the establishment of Wow, Wow and Wow, which is deeply bound with Tencent. This kind of company’s contract with amateur stars is always "overbearing". Dong Lei, a lawyer who handled a large number of Tianyu cancellation cases, revealed in an interview:Wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow
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Sean Xiao, who became popular in The Untamed, suffered from the termination of the contract. Now, although he has set up a personal studio, he is still affiliated with the name of Wow.
There are also a few draft stars who insist on canceling their contracts at huge compensation. There was a 4-year dispute between Chen Chusheng and Tianyu, and the superimposed liquidated damages amounted to 38 million. Later, KUN and the former brokerage company dissolved the contract according to the sea, and was claimed as much as 80 million yuan in liquidated damages. Fortunately, as "ikun" hoped, they lost the case. However, there are still countless unsuccessful cancellations, such as KATTO of Kunyin Entertainment, who was buried in the snow because of the failure to cancel the contract.
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Speaking of "snow storage", if it weren’t for the idol company’s use of this power on Xiao Aidou, we would have forgotten that this incident, which often happens in Han Yu, Japan and Hong Kong and Taiwan entertainment in its heyday, almost didn’t exist in the mainland.
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Take Japan as an example. How do they manage that the brokerage company can ban a popular artist and stifle the star to run the studio independently?
Rena Nonen, who was popular because of "The Sea Girl", was hidden in the snow by LesPros.
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Before the 1990s, Japanese TV stations and artists’ offices were just ordinary cooperative relations. In the mid-1990s, Genese’s Tsuyoshi Domoto starred in "Jintianyi Juvenile Notebook" and Kimura Takuya starred in "Long Vacation", which successively won the ratings in 1995 and 1996.
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The TV station began to use Genese artists, and the firm firmly grasped the right to speak, and began to dominate the production of TV stations, focusing on packaging and launching dramas that meet the image of its artists.
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In fact, this hegemonic relationship is not unbreakable. Once the drama starring Genese artists is overturned, it will shake the dominance of large firms. But magically, because of the existence of the great god Kimura Takuya, almost every series is among the best in ratings, winning 10 titles from 1996 to 2016, which has maintained the ratings myth of Genese Office for nearly 20 years.
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Because of the right to speak, large firms have laid down unwritten rules for TV stations: no artists who resign from the firms can be used. Once the artists of large firms cancel their contracts, they can’t appear on TV. Artists who dare not cancel their contracts are mostly "fish" at the mercy of any firm, and their salary level is about equal to that of ordinary civil servants. An artist who cancels his contract, no matter how popular, has no chance to play. For example, Hikari Mitsushima, who was called "the four great actresses of the new generation" by Tokyo Film Festival, left the club empty for two years.
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On the other hand, at home, it is the other extreme. Stars always hold the right to speak in their own hands, whether they are nanny brokers or service brokers. Popular actors and idols love beans, and most of them stand on their own feet and are not bound to any company. At most, only a part of the brokerage contract, such as film and television, fashion, etc., will be handed over to a certain company for operation.
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We have entered the retail era with many studios.
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Retail era:
With the rise of online drama brokerage companies, the right to speak on the platform is dominant
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The Japanese entertainment industry has broken the hegemony of brokerage companies and TV stations to some extent because of the entry of streaming media such as Netflix. Hikari Mitsushima’s younger brother, Shinnosuke Mitsushima, left the club with his sister, and even though he was banned by the TV station, he could also appear in online dramas such as Naked Supervision produced by Netflix and Song of Curry produced by bilibili.
In China, where streaming media is developing more rapidly than in Japan, video websites have gradually mastered the right to speak in the film and television circle."The brokerage company is not important, mainly depends on the artist." A casting director in the circle broke the embarrassing situation of the brokerage company.Artist brokers seem to have entered an era that is even more "chicken ribs" than the grass-roots period.
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The main decision-making power of "watching artists" lies in the platform. Nowadays, from established film and television companies to emerging online drama production companies, most of them are working for the platform.
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Internet platforms select artists and pay most attention to data and product matching. According to the artist’s coffee spot, match the online dramas of different orders of magnitude on the platform. Light weight and sweet pet drama made Hu Yi Tian, Li Xian, Steven Zhang and Ding Yuxi popular overnight.
And these "husbands" come from different brokerage companies, and the retail era seems to have created a prosperous scene of "a hundred schools of thought contend". Although there are many brokerage companies and individual studios, the online drama production companies behind the platform still follow the old path of Huayi and Huanrui, and develop their own artist brokerage business, such as Kung Fu Zhen Yan, Wuyuan Culture and Linghe Jiayi.
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After all, these quality production companies have won the trust of the platform and have a certain right to speak. They also want to win the popularity of their own artists and share a piece of the artist broker’s soup.
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However, the legacy of history can only be repaired at any time, and there can be no complete solution. For example, the contradiction between artists’ termination, tainted artists and artists’ income and compressed production costs. The new situation is that under the background that idol brokers such as Siba Media have turned to film and television production, film and television production companies have lost the advantage of "many people" in front of idol brokers who mass-produce amateur stars every year.
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And what kind of power relationship will be formed between the platform and these star retail investors in the future, we may get a glimpse from the rumors that Leo and Allen were banned.
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Jiange County leads projects to invest steadily to build a new highland for the development of clean energy industry.
(1) planning industry illustrations. Organize 15 key personnel from the county development and reform bureau, the Economic and Information Science Bureau and other departments to set up a special class for clean energy work, and set up 9 working groups to scientifically compile the Special Plan for New Energy (Charging Infrastructure) in Jiange County, seize the opportunity of national policies, and plan to reserve 3 new energy industry projects in combination with the advantages of local wind energy, solar energy and other resources. (2) attract head enterprises. Leading by the party and government leaders, we visited clean energy enterprises in Beijing, Jiangsu and other places. By introducing local superior resources and policy advantages, we attracted two enterprises, including China Energy Conservation Wind Power Sichuan Co., Ltd. and China Guangdong Nuclear Power (Jiange) Wind Power Co., Ltd., to invest in wind power projects and accelerate the development of local clean energy industry. Strive to attract two clean energy industry projects throughout the year. (3) Push the project to the ground. Keep a close eye on the projects that have started, establish a "one-to-one" responsibility system for cadres to contact key projects, coordinate and solve the problems of water, electricity, land and forest land in the process of project construction through mechanisms such as factor support coordination meeting, follow-up service and agency, and fully promote the construction progress of two projects, such as China Energy Conservation and China Guangdong Nuclear Power Phase III Wind Power.
Changde area eπ 008 is being discounted! The lowest price is 188,600, act quickly
[Autohome Changde Discount Promotion Channel] Recently, the highest discount of 28,000 yuan has been ushered in the Changde market. At present, the minimum starting price of this car series has been reduced to 188,600 yuan. If you are considering buying the eπ 008, now is a good time to start. Please click "Check the car price" in the quotation form to get a higher discount.
The e π 008 adopts a fashionable and avant-garde design language, and the front face adopts a closed air intake grille, which highlights the characteristics of its electric model. On both sides of the grille are sharp LED headlight sets, showing a strong sense of technology. The whole body line is smooth, showing a dynamic posture, fully demonstrating the e π 008’s youthful positioning.
eπ008凭借其5002*1972*1732 mm的长宽高尺寸和3025 mm的轴距，展现了大气的车身比例和宽敞的内部空间。其车侧线条流畅，线条饱满，彰显出运动感和现代感。搭配265/45 R21规格的轮胎和时尚的轮圈设计，进一步提升了车辆的视觉吸引力和驾驶性能。
eπ008的内饰采用了简约大气的设计风格，车内空间宽敞明亮。方向盘采用皮质材料包裹，手感舒适，并且支持手动上下和前后调节，满足不同驾驶者的使用需求。中控台配备了一块15.6英寸的超大中控屏，集成了多媒体系统、导航、电话和空调等多种功能，并且支持语音识别控制。座椅方面，eπ008采用了高品质的仿皮材质，提供了良好的乘坐舒适度。主驾驶和副驾驶座椅都支持前后调节、靠背调节、高低调节和腰部支撑，其中主驾驶座椅还配备了头枕扬声器和加热、通风功能。前排座椅还具有电动记忆功能，方便用户根据自己的需求进行调整。第二排座椅同样支持前后调节、靠背调节和腿托调节，后排座椅还可以进行比例放倒，进一步扩展储物空间。此外，车内还配备了多个USB和Type-C接口，以及前排的手机无线充电功能，为用户提供便捷的充电体验。
eπ008搭载了一款1.5T涡轮增压发动机，最大功率为108kW，相当于147马力，最大扭矩达到了210N·m，为车辆提供了充沛的动力输出。搭配电动车单速变速箱，使得动力传递更为直接高效，带来了出色的驾驶体验。
表示：“外观大气时尚，不说价格的话都以为得三十?了。”由此可见，eπ008的外观设计确实赢得了消费者的认可。
Promise to deliver cars to award-winning Olympic athletes, red flag shows ＂national car style＂
At the Paris Olympic Games, which will open a week later, every time a five-star flag is raised, the FAW red flag will present a glory version of the car to the glory athletes.
At the fan festival held on July 17, Hongqi Automobile announced the decision. That night, Hongqi invited three Olympic champions, He Zi, Xing Aowei and Ding Ning, to the scene. With the announcement of the news of "Raise the red flag, give the red flag", the atmosphere was led to a climax.
This is not the first time Hongqi has given away vehicles to Olympic athletes. Previously, Hongqi has given away vehicles or vehicle use rights to athletes who won medals during the 2021 Tokyo Olympics and the 2022 Beijing Olympic Winter Games. Today, on social media platforms, the family of Olympic diving champion Quan Hongchan can still be seen picking up the car at that time.
On the one hand, there is an independent high-end brand with a long brand history and heavy emotions of the people, and on the other hand, there are athletes who strive hard and gain glory. The two are linked and seem to fit well.
Red Flag × Olympic Games, has been linked for many years
If you search for the word "Olympic" as a keyword, you will find that the linkage between Hongqi cars and the Olympic Games and athletes has a long history.
As early as the beginning of 2018, at the launch site of Hongqi’s new brand strategy, Lang Ping, the head coach of the Chinese women’s volleyball team, confessed to Hongqi: "Hongqi, I support you!"; in 2019, it officially appeared in the Changchun International Marathon; in 2020, Hongqi joined hands with the Chinese women’s national volleyball team and became its main sponsor and official partner; followed by the "free car" activities of the 2021 Tokyo Olympic Games and the 2022 Olympic Winter Games.
In the upcoming 2024 Paris Olympic Games, in addition to giving away vehicles to Olympic athletes, the red flag further increases the sense of participation of ordinary consumers. The red flag announced at the event site on the 17th that for every five-star red flag raised in the Paris Olympic arena, the red flag will provide a lucky fan with the right to use a red flag EH7 car, and obtain the right to use the same car as the Olympic champion.
Why has Hongqi maintained a strong interaction with athletes and invested a lot of energy in "Olympic marketing"?
First and foremost, the most direct point is that the Olympic Games, as the most influential sports event in the world, will bring a lot of exposure to the brand, which will help consumers better understand the red flag.
For many people, Hongqi may be the "most familiar unfamiliar brand". The brand itself has a long history, having been established as early as 1958, and the Hongqi sedan has long been used as a review vehicle for major celebrations in China. However, due to brand positioning, lack of products and other reasons, Hongqi has not really entered the mass consumer market for a long time.
At the 2018 Hongqi brand strategy conference, Hongqi launched a new round of revival and proposed an ambitious sales growth plan. FAW Hongqi hopes that everyone will see a different red flag.
Secondly, the linkage between Hongqi cars and athletes can easily arouse people’s emotional resonance. Hongqi is a highly representative independent high-end brand, and many people have a simple emotion of "hoping for the rejuvenation of Hongqi". In the 66-year history of development, the rejuvenation of Hongqi brand has gone through several ups and downs, which is also in line with the fighting spirit of athletes. The national pride at the moment when the red flag is raised in the Olympic arena echoes the emotion of seeing the rejuvenation of the red flag.
Hongqi’s "Olympic marketing" has indeed achieved the expected effect. Recently, FAW Hongqi revealed that a series of measures such as giving red flag cars to athletes at the Tokyo Olympics and Beijing Olympic Winter Games have increased the familiarity of the Hongqi brand by 9.8% and the reputation by 6.8%.
The three major sub-brands are in place, impacting higher sales
In addition to the marketing method of "raising the red flag and giving the red flag", the product is another major highlight of this red flag fan festival.
This time, Hongqi plans to give away the vehicle to the Olympic athletes as Hongqi EH7, a pure electric medium and large sedan that went on sale in March this year and needs to increase its volume. At the event, another car appeared – the PHEV plug-in model completed its debut. In addition, another D-class executive sedan of Hongqi, Guoya, will also be launched this year.
These three models precisely correspond to the three sub-brands of Hongqi: "Hongqi New Energy", which mainly promotes pure electric vehicles at this stage, "Hongqi Energy-saving Vehicles", which mainly promotes mixed models, and "responsible for the construction of high-end models". During the Shanghai Auto Show in April last year, Hongqi officially announced these three sub-brands to the public.
At this stage, the new cars of the three major sub-brands are advancing steadily. In the pure electric field, Hongqi has launched three models of E-QM5, EH7, and E-HS9, as well as the planned Hongqi EHS7. In the mixed field, Hongqi launched the Hongqi HQ7 PHEV in April this year, and the HS7 PHEV will also be launched this month. The follow-up models include the HS3 PHEV unveiled this time. In the field of high-end models, in June this year, the models priced at 7.18 million yuan will be launched. In the second half of the year, Hongqi will launch the Guoya model.
The continuous improvement of products has helped Hongqi achieve remarkable sales results. Specific data show that from January to June this year, FAW Hongqi’s wholesale sales exceeded 201,500 units, an increase of 42.6% year-on-year, and retail sales reached 190,900 units during the same period, an increase of 25% year-on-year. If this increase can be maintained in the second half of the year, Hongqi’s retail sales this year may exceed 460,000 units. According to the data released by Hongqi’s event, the total number of Hongqi users has exceeded 1.50 million.
Finally, returning to the topic at the beginning, you may wonder how many Red Flag EH7s the Red Flag needs to prepare for the Olympic athletes this time? The results of the Chinese team at the Tokyo Olympics can be used as a reference. That year, the Chinese sports delegation won 38 gold, 32 silver and 19 bronze medals, a total of 89 medals.
It can be seen that in this Paris Olympic Games, Red Flag must have paid a lot of effort.
Changan Qiyuan E07 dynamic test drive experience： the more complex the road conditions, the more outstanding the smart drive
Recently, Changan Qiyuan E07, which has attracted much attention from users, launched its first public test and conducted a full live broadcast on the section from Changan Automobile Global R & D Center to Dianjiang Proving Ground. The test was personally led by Zhu Huarong, Chairperson of Changan Automobile, and Wang Jun, President of Changan Automobile. They became product experience officers and witnessed the hard-core strength of Changan Qiyuan E07 in the fields of intelligent driving technology, intelligent cockpit interaction, and vehicle dynamic performance with users watching online, allowing users to see the actual use scenarios. Changan Qiyuan E07 gives strong support for safe and intelligent travel.
The smart driving system is unique, we all have what you have.
Changan Qiyuan E07 is Changan’s first model to officially enter the field of end-to-end large-scale model smart driving. In this event, the "experience officers" launched smart driving tests from expressways, urban expressways and Dianjiang Proving Ground, demonstrating the unique technical strength of Changan Smart Driving and verifying whether Qiyuan E07 can bring users a diverse scene intelligent driving experience.
The high-speed road section mainly tests the traffic efficiency of the vehicle intelligent driving system and the quality of lane change decision-making during high-speed driving. In the face of large traffic flow, the high-speed intelligent pilot assistance equipped with Qiyuan E07 shows a unique response ability, which can quickly judge the lane change to a high traffic efficiency lane, effectively avoid congestion, avoid scratches, and eliminate user tension. When getting off the ramp, when there is a slow car in the far right lane, Qiyuan E07 can autonomously surpass the slow car according to the traffic situation, allowing users to obtain a smoother travel speed and directly avoid various potential safety risks. When encountering construction roadblocks or near-stop obstacles ahead, Qiyuan E07 can identify and actively change lanes in advance without any mistakes.
The most satisfactory thing is that in the face of the deviation and lane change of the cart, the Qiyuan E07 can be laterally away from the cart, and it can also accelerate and decelerate away from the parallel cart to determine whether the car behind is offset. Like a mind-reading skill, it can always understand the driver’s mind. There is also a unique car escort and mountain road IACC, which protects the safety of users’ travel at all times, adding unlimited possibilities for users’ exploration and travel. As Changan Junge said, "The intelligent driving system developed by Changan Automobile fully meets people’s cultural expectations for long-term peace."
The urban expressway is mainly complex and changeable, which mainly tests the risk prevention ability and game ability of the vehicle intelligent driving system, which is also closer to the user’s daily car scene. After testing the road section, Chang’an Junge said that Changan intelligent driving starts from the details and makes the long board play to the extreme. He said: "Changan intelligent driving is unique, and safety is the first mission." The IACC intelligent cruise assistance carried by Qiyuan E07 can follow the trajectory of the previous car or keep it in the middle of the lane, just like an old driver. It is worth mentioning that Qiyuan E07 will also launch the industry’s only remote parking integration function on OTA in December 2024, which will effectively reduce the user’s operating costs. In the event of a small parking space or inconvenient operation, the user can activate the remote parking, parking and moving functions through the mobile APP with one click, enjoying unimaginable convenience.
All-excellent hardware is unique, fully equipped with hard control full scene
After the intelligent driving test in the morning, the dynamic test drive in the afternoon still posed a rigorous test to the Changan Qiyuan E07. Zhu Huarong, chairperson of Changan Automobile, and Wang Jun, president of Changan Automobile, respectively experienced the high ring, basic performance track, and comprehensive performance track. During the test, the Changan Tianheng intelligent chassis carried by Changan Qiyuan E07 showed delicate quality, which was praised by drivers and the audience in the live stream. This chassis system adopts the front double fork arm + rear H arm all-aluminum alloy independent suspension design, and the parts are made of aluminum alloy. The overall lightweight is 30%, the stiffness is increased by more than 20%, and the overall response is more sensitive. When cornering, the front double wisharm suspension provides greater lateral stiffness, enabling the vehicle to grip more firmly and prevent rolling; in the face of a bumpy road surface, the rear H-arm multi-link suspension exhibits excellent impact resistance, effectively absorbing road impact, providing better vehicle stability and handling.
Not only that, Changan Qiyuan E07 is also equipped with a CDC + air spring intelligent magic carpet suspension. This system can not only automatically adjust the damping according to the road conditions, but also bring more balanced comfort and handling stability to the driver through the performance of "moderate softness and hardness". Moreover, it also has a high and low adjustment range of up to 90mm, which can automatically adjust the lifting height for different speeds. The intelligent performance of both softness and hardness and height can be adjusted, which undoubtedly makes the driver more relaxed and confident to face various complex road conditions.
In addition, the excellent NVH performance of Changan Qiyuan E07 also impressed the users in the live stream. The quiet deep space NVH technology it uses has been optimized through the design of more than 100 NVH special projects such as double-layer sound insulation glass and ultra-quiet tires for the whole car, bringing a silent experience comparable to luxury cars. It has excellent noise control capabilities. The noise at 60km/h is only 55.8dB when driving through rough asphalt pavement, and the noise at 50km/h when passing through cement pavement is only 60.4dB. Even the upper high ring can provide excellent noise control to ensure that every person in the car can enjoy a quiet driving environment like a library.
The intelligent cockpit is unique, and deep human-vehicle interaction only needs to be moved
The innovation of Changan Qiyuan E07 is not only reflected in the industry leadership of smart driving, but also extends to the subversive experience of smart cockpit. In order to meet the higher expectations of the new generation of users for intelligence, Qiyuan E07 has created a subversive smart cockpit, bringing the industry’s first "one room, one living room and one terrace", multi-functional deformable trunk, electric partition glass, interstellar panoramic canopy + electric sunshade, etc., bringing users a unique cockpit atmosphere and opening a new chapter in future travel.
In order to meet the individual needs of users in different scenarios, the Qiyuan E07 smart cockpit completes the cross-domain integration of more than 16 controllers such as body, power, chassis, air conditioning, and thermal management, bringing a variety of modes such as cinema mode, children mode, and sleep care, which greatly reduces the complexity of user operation. For example, when the user takes a lunch break in the car, he needs to adjust the seat, set the air conditioner temperature, and close the window. In the new car, simply turn on the nap mode, and the vehicle will automatically adjust the seat. At the same time, turn on the air conditioner and air purification, and turn off the door and interior ambient lights, allowing users to obtain a comfortable and personalized rest environment.
The much-praised camping mode also has a one-click camping function, the back door of the new car will automatically open, and put down the partition glass. The air conditioner and rear reading lights will also automatically turn on. Users can lie in the car to watch a starry sky, read a book, and enjoy their own world to the fullest. Users can also program the scene mode through the car machine or mobile APP according to their own needs, realize drag-and-drop scene programming, programmer-level scene programming, etc., and even program directly with voice commands to become the designer of their own life.
In addition, the unique full-scene voice interaction technology of Qiyuan E07 shows super high friendliness and practicality, making the user’s driving comfort more comprehensive. The four-tone zone interaction in the car guarantees the full-space voice coverage in the car, and provides differentiated permissions and exclusive services according to different locations; the unique four-way interaction outside the car of the Changan brand perfectly realizes voice recognition without dead ends. Users can chat with their cars outside the car. The unique innovative technology truly realizes the seamless connection between people and cars. As Chang’an Junge said: "Changan Smart Driving truly realizes multi-instruction automatic speech recognition, and only moves the mouth throughout the process." With advanced AI large-scale model technology, Qiyuan E07 also supports multi-intention voice vehicle control, visible speech, and intelligent Q & A on the vehicle side, providing users with a more convenient and safe driving experience.
Changan Automobile refuses to take ideas, does difficult and correct things, insists on full-stack self-research in the field of intelligent driving, and is not afraid of many difficulties, and finally brings Changan Smart Driving to users. Changan Smart Driving is the latest achievement of the new energy "Shangri-La" plan and the intelligent "Beidou Tianshu" plan, and is an important measure of Changan Automobile’s third venture.
Changan Smart Driving has broken through a number of technologies in environmental perception, decision planning, etc., and has fully confirmed the safety, reliability and stability through full-scene real vehicle testing and continuous algorithm iteration in high-speed, urban areas, mountain roads, rural roads, etc., bringing users a more personalized and customized intelligent driving experience. At present, Changan Smart Driving R & D team has more than 1,000 members, and the number of patents has exceeded 800. With such excellent performance, Changan Qiyuan E07, coupled with a reasonable price, I believe it will be able to meet the needs of more new generation families. In the future, Changan Qiyuan will continue to optimize the smart driving system, stand firmly in the first echelon of smart driving, and establish a new benchmark in the field of intelligent driving. (Source: Changan Qiyuan)
Meitu Xiuxiu can deceive for a while, can she deceive for a lifetime？
Article source: WeChat official account
Original title: Meitu Xiuxiu can deceive for a while, can she deceive for a lifetime?
Author: Ollie Sauce
Hello, hello~ Mask Xiaodaren Ollie Sauce is online.
I don’t know if everyone has brushed a "mask" on major platforms recently. When Ollie Sauce brushed a certain book, a certain sound and other software, she found that many beauty bloggers have added this item to the skin care steps.
Cool
If you don’t search, you don’t know. After searching, you know that I am ignorant. It turns out that this is the black technology beauty instrument of Currentbody’s house – the photon skin rejuvenation mask instrument, and I can’t help but make a sound of amazement (wow). Does this thing really have such a god? Can it really achieve the effect of medical beauty and photon skin rejuvenation?
This mask instrument is a rare medical silicone photonic mask on the market. Due to its special texture, it makes the appearance very light and thin, and also ensures that the product is clean and tidy, so it can fit well with the contours of the face when used, allowing light to better penetrate into the skin.
Applying it to the face will emit red light. Sisters who often go to beauty salons to do photon skin rejuvenation should know about it. This red light has a skin rejuvenation effect, can promote facial metabolism, and plays a repairing role. Therefore, photon skin rejuvenation will become the first choice for most people’s medical and aesthetic skin care projects.
It only takes ten minutes to put on, it will not affect what you do, and it is easy to carry out. I heard that after using it, you will feel that the skin has become firmer and the complexion has brightened a lot. It is especially suitable for long-term staying up late party use, but it is so expensive.
Although this mask instrument has many effects, it is definitely unrealistic to achieve 100% of the same effect of medical beauty. After all, medical beauty has its own reasons, but if economic conditions allow, you can enter one.
But as a slum girl like me, of course, a regular mask is more suitable for me, and compared to a mask machine, I know more about what type of mask is suitable for my skin and how to take the most effective skin care.
But what? Now many girls don’t even know how many types of masks there are and the corresponding effects. They blindly buy masks, and they can buy whatever they recommend. They don’t consider their skin needs at all, and they are not responsible for your own face.
As an indispensable type of product in skin care products, the most important purpose of facial masks is to make up for the inadequacy in the process of removing makeup and washing the face. On this basis, they cooperate with other essential ingredients to achieve other effects, such as hydrating and moisturizing, brightening, balancing water and oil, etc. Isolate the face from the outside air and pollution in a short time, promote skin metabolism, and increase the oxygen content of the skin, so that the skin becomes soft, translucent and elastic.
Nowadays, there are a wide variety of masks, everything, let’s take a look with Ollie sauce~
smear mask
Common types of smear masks include frost, mud, soft, etc., which can better reach the deeper layers of our skin, perform functional work on the skin, and are more freewheeling to use. You can adjust the usage according to your needs, and zoning care is also very convenient.
Soft film
Soft film is usually the most common in beauty salons. After mixing with water and soft film powder, apply it to the face, form a film after 15 minutes, and then gently tear it off. The advantage of this type is that it has a good cleansing effect on the skin after use, and it is also richer in nutrients, but the use process is a little troublesome!
Emelo Ice Cream Soft Film
When I just received this soft film, I was completely attracted by its appearance. The super summer feeling Morandi color scheme is matched with a full set of DIY (hands-on) equipment, which must not be done immediately.
The way to make it is actually very simple. Take a 50ml soft film and a pack of essence with a measuring spoon, stir them evenly in a small plate and put them on your face. It is like jelly on your face, cold and cool, accompanied by a faint aroma. Every time you apply it, you feel like you have traveled back to summer, so comfortable~
It will solidify in about 20 minutes on the face. After taking off the mask, I feel that my face is as tender as a shelled egg. This hydrating effect is great, especially in autumn and winter. Ollie sauce’s skin always feels dehydrated and always dry. Fortunately, this soft film meets all my needs for hydration and moisturization. Finally, I can say goodbye to autumn and winter dryness!
Isov Centella softfilm
Isov’s soft film is really too generous. It’s such a big bucket, and this bucket is enough for Ollie sauce for half a year. Mainly, it’s not expensive, so give it the title of "cheap bucket"!
Its soft film powder uses rice germ and diatomaceous earth, which has a strong adsorption force and can take away the small old waste keratin on the face, and each of its corresponding effects is different. The Centella asiatica ingredient is added to the one recommended by Ollie sauce today. Presumably everyone should know about it. Come and take a look at the handle contestants in the repair industry and the sisters with sensitive muscles~
It wasn’t Halloween some time ago, and Ollie Sauce had been playing unbridled for several days, but it was sad! Because every time I went out to play, I painted special effects costumes, and I wore makeup for a long time, and finally, the temper of my face came up, and I had several acne and was still in a state of redness. It was really troublesome.
At this moment, Ollie Sauce thought of my ancestral vat hahaha, there is no need to wait any longer at this time! That’s it! Every time I apply this color, I feel like a cantaloupe~ The upper face is cool and cool, and the redness of the face after applying has obviously improved a lot. The next day, the acne is not red, it is really the savior of the sensitive period~
Second, mud film
Mud film, as the name suggests, is a mud-like mask, which is rich in minerals and nutrients, which can strongly absorb dirt in the skin, so that subsequent skin care products can be better absorbed by our skin, so mud film is used as a cleaning class more yo~
Kiehl’s white mud
Kiehl’s white mud should be the first cleansing mask that many people buy. The core ingredient in it is Amazon white mud, which is matched with bentonite and kaolin ingredients, so the cleaning power is quite good. Under normal circumstances, relatively speaking, if the cleaning power is strong, the skin will be more irritated, but Kiehl’s family added Curacao aloe vera to help soothe and repair the skin. Is this the legendary tender and overbearing president?
Its texture is like thick and soft waxy ice cream, the upper face is easy to push away, and it will be slightly cool. It dries in about 15 minutes. After applying, I feel that blackheads are popping out. Clean it up slightly, strawberry nose becomes Muse nose, cleaning power and oil removal power pass the test here in Ollie sauce, which is very wrong~
However, the white mud is a little difficult to wash after it is dry. It is recommended that you fully rub it with water and wipe it with a face towel, which will be easier to wash. Ollie sauce will feel slightly tingling when used during the sensitive period of the skin. It is still relatively mild after daily use. Sisters with weak stratum corneum can use it topically first~
Guangyan Cleansing Mask
Its praise has almost circled the Huangpu River. Ollie Jam waited for a full month to buy it. It is said that it can be used as a cleansing mask or an emergency artifact when going out.
This one is green and green whether it is from the packaging or the mask. Open the lid and you can see the mung bean paste-textured film body, which is delicate and soft, and has a faint lemon fragrance (I can’t help but want to take a bite). It is super silky and easy to wipe on the face. The most important thing is that it is not as difficult to clean as most mud films on the market. It is the easiest to clean among so many products that Ollie sauce has used. Love it!
I didn’t have much hope for it at first. I didn’t expect that after applying it, not only would there be less blackheads, but even the face would feel more tender. The cleaning power is comparable to Kiehl’s, but it is milder than Kiehl’s. It adds the fruit acid ingredient of grape acid lactone, so sisters with sensitive skin can also use it~ Ollie Jam knows, I have praised it until now, but there is another reason for love, that is, its price is acceptable to the student party~
Three, cream mask
The texture or effect of this type of mask is not much different from that of night cream. According to different ingredient formulas, most of the corresponding effects are brightening skin tone, moisturizing, soothing, etc. The texture is mild, and it is suitable for a relatively wide range of people. Most sensitive skin can also be used with confidence, but it should also be cleaned after application~ (except for leave-in)
AG anti-sugar gold pot
As a veteran sweet lover, Ollie Sauce, although I know that too much sugar intake will accelerate the aging of our skin, dullness and yellowing, etc., it is absolutely impossible to quit sugar. This can only be done by external forces. Fortunately, the AG anti-sugar mask appeared, saving my obvious saccharified face, and I no longer have to worry about being called a "yellow-faced woman"!
Say a very embarrassing thing, when Ollie Sauce used the small gold jar for the first time, I didn’t know it was a two-in-one design of essence cream and mask, and actually applied essence as a mask, so embarrassing~ (Oops~ There are always things people don’t understand, hehe)
Cough cough! It is divided into upper and lower layers. The upper layer is the essence dew, and the lower layer is the application mask. The texture of the cream ice cream is delicate and light on the upper face, and there will be no heaviness. Every time you use it up, you feel that the skin becomes transparent and bright. The yellowing effect is deeply in my heart, especially if you stay up late and apply it the next morning. Anyone who looks at it thinks that Ollie sauce fell asleep at ten o’clock yesterday. Hahaha~ Sisters who love to stay up late and eat sweets can try it~
Demeloga Duowei Yellowing Mask
Is Ollie sauce late, even if its wind has been blowing for a long time, but! I don’t care, eat my wave of Amway! The design of toothpaste gives people a clean and hygienic feeling, and it is also convenient to carry when you go out, and it does not take up space at all.
The texture of the mask was like a pale yellow cream, and it was smooth when pushed away. The smell was a faint smell of Chinese herbal medicine, and the smell was full of peace of mind. After applying it evenly on the face, the mask began to turn yellow over time.
But in all fairness, its ability to remove yellow really let people can not help but send out amazement, after applying the whole complexion is much better, the pores are also much more delicate, every time after staying up late, the next day to make up, Ollie sauce will use it to save the emergency, the follow-up makeup full of advanced feeling~ before makeup can not be separated from it.
Fourth, frozen film
Frozen film generally refers to a jelly-shaped mask, which is mainly for hydration and cleaning. Some frozen films will also add alkaline substances or surfactants to achieve auxiliary effects, such as improving old waste keratin. Also remember! When applying, you must apply a thick compress to cover the pores to make the best effect!
Orenasol Good Night Frozen Film
Orenasol was still a niche brand a few years ago, and then it appeared in the public eye with its Goodnight Frozen Film, and then it was also spread that this was Marilyn Monroe’s favorite skin care product line before her death. Hearing this Ollie sauce, I immediately started hahaha~
The white minimalist packaging, open the lid and the film is a very girlish pink, which girl can refuse! The texture of cherry blossom jelly will melt like ice cream after touching the skin, crystal clear and moist, even if applied thickly, it will not be sticky, and the skin feels full of marks!
Ollie sauce sometimes comes home from get off work and doesn’t want to move. After washing your face, you can directly water + goodnight frozen film. The next day, your skin is smooth and tender, and even the bursting skin caused by the change of seasons is much better. Later, I checked the ingredients. It turns out that raspberry and northern moxa extract are added to it, which has both a repairing effect and can wake up our skin, making us young and shiny. No wonder Monroe has always been so beautiful~
DR. WU composite acid frozen film
DR. WU can be called an old Internet celebrity, and its reputation has always been very good. It is also the earliest acid brand that Ollie sauce came into contact with. This frozen film once again refreshed my good impression of this brand.
This bottle is a frozen film of complex acids. It combines amygdalic acid, salicylic acid, and glycolic acid together. Many sisters will recoil when they see so many acids, but don’t worry. It relies on the preparation of scientific proportions to improve acne while gently conditioning the stratum corneum.
Transparent jelly-like texture, the upper face is cold and cool, aunt period plus winter, the face has been sulking, recently finally broke out, a lot of acne, red and itchy, fortunately I have DR. WU frozen film, after using it a few times, the acne is slowly getting better, the temper of the face has eased a lot, really is a treasure of sensitive period, the nemesis of acne, did not live up to the expectations of Ollie sauce at all, love~
patch mask
Patch masks are usually made of fiber membrane cloth, which absorbs the prepared essence on the membrane cloth paper and applies it to the face during use. They are relatively effective for moisturizing, brightening skin tone, and repairing.
It can also better insulate the skin from the outside air, increase the surface temperature of the skin, and improve the absorption capacity of the essence, but the application time should not be too long, and the skin will be easily stuffy and slightly itchy, so about 15 minutes is enough!
L’Oreal Ampoule Mask PRO
L’Oreal’s hyaluronic acid ampoule mask can be said to be a seed player in the hydration industry. This time, it has launched a PRO version. Is this directly watering the face?
Compared with the original, the formula of PRO has been greatly upgraded. On the premise of replenishing and locking water with large and small molecular hyaluronic acid, long-term hyaluronic acid is added, which can replenish water and moisturize for a long time. Then it is matched with seaweed film cloth, which is soft and skin-friendly. When applying the mask, it is like pouring water into the skin. After applying it, it is like a peeled pigeon egg. QQ bounces and wants to rub it~
The point is! This mask adopts the form of membrane liquid separation, which is clean and hygienic, and also maintains the activity of the essence very well. Moreover, 0 irritating ingredients are added, and sensitive skin can be replenished with confidence. With it, Ollie sauce stays in the air-conditioned room for a day, and the skin is moist and translucent, not to mention the front piece of makeup. The base makeup kills everyone in minutes hahaha~
Lifuquan b5 mask
Finally, I would like to introduce to you the mask that was snapped up in the live stream a few days ago, the daily hoarding series of Ollie sauce – Lifuquan b5 mask, without it, it is like a lack of security.
From its name, we can understand that its main ingredient is b5, the "ceiling" of repair ingredients, which can promote skin renewal and improve the defense of our skin while repairing. The essence of this one is also super rich, the texture is light and easy to absorb, right? Can this film cloth be improved? It’s really a bit wrong for the facial features. Thank you, Dad Lifuquan!
A few days ago, Shanghai cooled down rapidly, and the lowest temperature became three degrees in an instant. The cold wind made Ollie’s face hurt so much that it dried up to the point of small dander. I was so scared that I immediately took out my b5 mask. After applying it, the phenomenon of bursting skin improved a lot, and the red face also faded a lot. It’s over for the emergency.
Nowadays, there are more and more types of masks, and various effects are emerging in an endless stream, but everything needs to be used for a long time to see the effect. Choose the most suitable mask for your skin condition to achieve the best state. Of course, the same is true for beauty instruments~
Aauto Quicker Fashion Annual Festival ended 23 years ago, and the number of creators wearing content increased by 65% year on year.
On the evening of January 23rd, the annual Aauto Quicker Fashion Festival came to a successful conclusion next to Fuxian Lake in Yuxi, Yunnan. With the theme of "Flowers in Flowers", the event invited high-quality creators from Aauto Quicker in many fields, such as face value, music, dance, campus, fashion, beauty, parent-child and so on, to gather in the south of Caiyun to review the growth process of fashion in 2023, and to create a youth entertainment and fashion party belonging to Aauto Quicker Laotie, so that ordinary people can define fashion and let every fashion and beauty be seen.
Fashion, dance, beauty, music, facial features, parents and children, and campus dignitaries gathered together.
Multi-domain creators walk together to see every kind of beauty.
Advocated by Aauto Quicker’s values of equality, inclusiveness, truth and goodness, Aauto Quicker’s trendy videos have both a shining pace in the spotlight and an ordinary and simple fashion attitude. This year’s annual fashion festival will turn the traditional red carpet catwalk into a unique "beautifully dressed conference".
Fashion daren fashion grandma Tuan
Colorful flowers make up a beautiful "road of flowers". In addition to @ Shida Beauty, @ Xu Shan, @ Fashion Grandma Group and other head creators, they stepped onto the "busy road" catwalk, and @ Wu Xiaobei, @ 160kg Liuqi and other chubby girls and plus-size girls with little experience on the runway also boldly dressed up their own images and stepped out of different "flowers and flowers".
Beauty cosmetics daren Pangayu
In addition to Aauto Quicker’s fashion, beauty, and parent-child fields, @ Sang Na _, @ Wheat Color _, @ Su Xiaoxiao M, @ Uncle Sanpin, @ Liu Xuekun, and others who represent Aauto Quicker’s youth entertainment, are also well-versed, showing the "fashion" and "beauty" belonging to every ordinary Aauto Quicker.
Musicians @ Uncle Sanpin, @ Liu Xuekun
Aauto Quicker Annual Awards Promulgated to Show the Achievements of High-quality Creators
As an important part of this grand ceremony, the promulgation of "Aauto Quicker Award of the Year" can also be described as "letting a hundred flowers blossom". In addition to various wonderful performances such as singing, dancing and musical instruments, outstanding creators from different fields shared their creative experiences in 2023 on the stage, and more than 50 high-quality creators won 16 annual awards for Aauto Quicker Fashion.
Among the media organizations, China International Fashion Week, Fashion Media Group, Ruili Clothing Beauty, Watermelon Beauty, Front Teeth Video, Dayu, Meida Culture, Chengyi Media and other organizations won the "Partner of the Year" award, while other teams won the "Outstanding Beauty Brand of the Year" award, and @ Moshamaner won the "Popular Brand of the Year" award.
Personally, among them, @ 丞京京京京 won the "Fashion Pioneer of the Year" award; @ Lu Xianren won the "Fashion Person of the Year"; @ Xu Shan won the "Most Influential Fashion Person of the Year" award; @ Fashion Grandma Group won the "Silver Age Fashion Award of the Year" award; In the field of youth entertainment, @ Steel Bar Crab won the "Pink Saxophone Full Star" award; @ Xiao Li and @ Datousi won the "Campus Red Man Award of the Year" award; Five high-quality creators, such as @ Su Xiaoxiao and @ Wheat Skin, won the annual influence award; @ Beauty is not the same. Qi Nv, @ Wei Pin Gou ~ Da Mei Li, @ Tu Tu Mama, @ Bin Ge, @ Skin Future, @ Angela and @ Maiteyou won the "Breakthrough Award of the Year".
The content of dozens of award-winning high-quality creators is just like the theme of this grand ceremony, which is colorful and varied, including professional fashion sharing and humorous parent-child interaction; There are both the frozen goddess group and the dream-chasing uncle. It has truly influenced and promoted the aesthetic concepts of more users from the show to the field in a more grounded form.
Wu Rina (left), head of Aauto Quicker Trend Life Content Center, presented awards to the winners.
In an interview with the media, Wu Rina, the director of Aauto Quicker Trend Life Content Center, pointed out that the creator who won the annual honor not only grew up with Aauto Quicker, but also had his own unique characteristics, which recorded the real life of ordinary people, and was therefore deeply loved by the old irons. Aauto Quicker is willing to embrace those creators who are not limited by age and geographical factors and have their own characteristics. In the future, it will continue to pay attention to creators with Aauto Quicker community characteristics, create a more perfect service system for creators, and launch more activities with Aauto Quicker community mentality to help creators grow and develop better in Aauto Quicker.
In 2023, the search volume of "military coats" increased by 768% year-on-year
At this fashion festival, Aauto Quicker released the 2023 Aauto Quicker Fashion Beauty White Paper. According to the white paper, in 2023, there were more than 500,000 creators under the category of fashion+beauty in Aauto Quicker, among which the number of fashion wear content creators increased by 65% year-on-year, and the number of e-commerce live broadcasts broke through 10 million was as high as 800+; "Body tolerance, the rise of national tide, nostalgic fashion, durability and charm explosion" have become the five major trends of fashion wear in Aauto Quicker in 2023. Among them, the search volume of "plus size girl" increased by 79% year-on-year. Aauto Quicker creators and users bravely refused anxiety and became "girls who are not defined by size" and found that "self-confidence is beauty"; The search volume of "new Chinese style" increased by 142% year-on-year, and the search volume of "domestic products" increased by 138% year-on-year. Through the integration and innovation of tradition and modernity, Aauto Quicker creators planted flowers and made domestic products. The search volume of "military coat" increased by 76.8% year-on-year, and more classics and fireworks were presented on the platform of Aauto Quicker. The classic sense of the era such as military coat and northeast big flower was once again popular, redefining fashion; The search volume of "cost-effectiveness" increased by 88% and the search volume of "contrast" increased by 246% year-on-year, which means that the content creation in the field of fashion and beauty in Aauto Quicker has become more "rolled", not only rolling techniques and skills, but also rolling creativity, focusing on contrast, variety and high cost-effectiveness.
2024 traffic realization policy continues to escort outstanding creators.
"Thanks to each other’s two-way trip this year, we have this splendid gathering." Zhang Lanlan, the head of Aauto Quicker Author’s Business and Liquidation Center, said at the ceremony that Aauto Quicker Fashion has always been committed to let every ordinary person use his own voice to interpret diverse fashion concepts and see the beauty of fashion in different fields and different possibilities.
Zhang Lanlan also focused on commercial realization in 2024. She believes that Aauto Quicker Fashion’s first service user is Aauto Quicker Laotie, and at the same time, it will tilt more resources to the authors who are willing to take the initiative to operate in Aauto Quicker, encourage creators to interact more and create better original content, and Aauto Quicker will continue to provide rich and sustainable ways for high-quality creators to realize their cash.
Yin Chao, the head of Aauto Quicker Youth Entertainment Business, shared the status and prospect of youth entertainment business from three aspects: content ecology, creators and activities. According to him, at present, the youth entertainment business covering dance, music, face value and campus has 3 million+creators, of which 50% are young creators aged 18-30, with a daily publishing volume of 2 million+and an average daily consumption of more than 15 billion, which has become the backbone of Aauto Quicker’s creative ecology, and also reflects the positive yearning of the old iron people for a better life. In terms of activities, Aauto Quicker Youth Entertainment launched a number of special IP activities in 2023, such as Aauto Quicker Country Super Bowl, Campus Short Video Creation Competition, and Dialect Mai Ba Competition, which provided more stages for Aauto Quicker creators to show themselves.
Looking forward to 2024, Yin Chao mentioned that the existing rights and interests will be focused and integrated, and a more targeted and greater creator support plan will be carried out for key content tracks such as campuses, regional cities and featured content, providing creators with tens of billions of flows and recording Lao Tie’s most real interest content with the creators.
A complete collection of four common swimming styles
First, breaststroke formula
1, one of the breaststroke formula (total formula):
(1) Breaststroke kicks like frogs, pushing back and sliding forward. Close your legs and feet with your hips, and your knees are shoulder-width apart.
Slowly retract your legs while retracting, and turn your toes to both sides. Push the water back hard and float your feet together for a while.
(2) The breaststroke arm strokes symmetrically, and the peach stroke strokes sideways. Bend your wrists with both hands to catch the water, and bend your arms and elbows back.
Row under your shoulders, stop quickly, and clamp your elbows in hard. Stretch your hands forward in parallel, straighten and relax and move forward.
(3) Attention should be paid to breaststroke coordination, and the legs and arms should breathe properly. The two-arm paddling legs are relaxed, and the legs are closed at the same time.
Stretch your legs forward and push the water, and slide your arms and legs straight for a while. Pull your head up slowly, slide your hand and exhale slowly.
(4) Two arms are paddling at the same time, and the head is raised and inhaled closely. Close your legs, turn your ankles to catch water, and exhale water with your nose.
Close your hands and slowly retract your legs, and stretch your arms forward before kicking. This kind of cooperation should be kept in mind, and coordination should be learned.
2. The second formula of breaststroke (four-word key):
Break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.
Interpretation of the four-word key of breaststroke;
Breaking up and pressing the wrist is the preparatory action to start paddling, and it is also the key to make paddling effective. You have to press your hands down into a dovetail shape before you can enter the drawing stage.
Different from the traditional wiper stroke, [double anchor drawing] tends to be similar to the butterfly stroke, emphasizing the stroke mode of resistance propulsion. When the hands are pressed down into a Y- shape, the hands are like two anchors stuck in the water, and they are pulling at an accelerated speed until the elbows are completely out of sight. The power of pulling makes the body jump out of the water under the guidance of the head.
When holding water with high elbows, the elbows should always be higher than the hands to pull water, so that the hands and forearms form a paddling surface together, and the body is pulled forward until the elbows are always in a state of tension.
[Stem neck water] is to say that water should not be held high, and the neck ridge should be kept in a straight line, rising and falling together.
[snake waist dragging hip] means that when pulling up, the waist and back must be arched, and then they can rush forward and rebound. The back bow should be erected like a cobra, ready to attack; The forward bounce is like a snake’s attack, and it is asserted. The former uses the waist, and the latter abdomen, falling together.
[Fold your knees]. When folding your legs, you just need to fold your knees and turn your legs into a [W] shape.
[Hip valgus] means that toes should point to both sides. Turn your feet from [the outer figure of eight] to [the inner figure of eight] and whip them backward and downward.
[Hidden head in water] means to hide your head after entering the water, and to be completely immersed in the water, preferably below the horizontal line of your body.
[Close your arms and hide your shoulders], keep your arms as close as possible, as if to squeeze your head from between your arms.
[medial malleolus backward], the medial malleolus should be facing the rear, which is the initial phase of kicking and the key to the success or failure of the kicking process.
[Pedal clamp downward rotation], the folding is upward rotation and the pedal clamp is downward rotation; Spin up until the toes point to both sides, and spin down until the soles of the feet are closed.
[The front is low and the back is high, and the sand slides and stretches] is a sliding phase when entering the water, until [breaking up and pressing the wrist], during which the feeling is as smooth as falling down from the sand mountain with head down; In the meantime, it seems that all the discs between cones have been released.
[Stretch your legs and abdomen, float to the surface], which means that in the second half of the slide, you should prepare for the initial position of the subsequent stroke [break up and press your wrist] and approach the surface of the water with inertia. If the body is still far from the water, [drawing fiber] will have to be replaced by pressing water, and the forward power will be halved. Therefore, when [sliding sand stretching], the body can neither bend back nor relax, but must [stretch the legs and abdomen] and still be streamlined, using the buoyancy of the chest to float to the surface at a small angle.
3. The third formula of breaststroke (detailed formula):
(1) Introduction of breaststroke
The legs are curved to hold water, and the mouth and nose are used to exhale in the water.
Paddling combined with slow leg retraction, two arms stretched forward and then pedaled,
The breaststroke posture is like a frog, and the arms stroke symmetrically on the side.
Slowly retract your legs while retracting, and turn your feet outwards to aim at the water.
Push your legs back and hold the water, and slide your arms and legs straight for a while.
Push the water backwards in an arc, straighten and float together for a while.
(2) Leg movements
Bend your knees slowly close to your hips, and the distance between your knees is shoulder-wide.
The rower’s legs don’t move, and the legs are closed after the hand is closed.
Slowly retract your legs while retracting, and flip your feet to both sides.
Stretch your arms first, then kick, and straighten your arms and legs for a while.
Push the water back hard and float your legs together for a while.
(3) arm movements
Press the water with both hands to the outside, raise your elbow and bend your arm and row back.
The parting is slightly wider than the shoulder, and the elbow is turned inward and stretched forward.
Pull under the shoulder and stop. Pull and stop.
Draw your arms back from side to side, straighten and float together for a while.
(4) Breathing action
When holding water on your arms, raise your head slightly and suck the air.
Lower your head and stretch your arms and exhale slowly. Row your arms, raise your head, and breathe in.
When your arms slide forward, your nose and mouth slowly exhale.
(5) Coordination of breathing with leg and arm movements
Pull your arms apart, raise your head and inhale closely,
This method is called late breathing, which is perfect for reducing resistance.
(6) Complete coordination action
Two arms paddling without moving legs, closing hands and closing legs at the same time,
Stretch your hand halfway to pinch the water, stretch your arm and kick for a while,
Pull your head up and suck in half, and reach out and shout slowly.
Second, the freestyle formula
1. One of the freestyle formulas (general formula):
(1) freestyle body must be horizontal, with arms crossed forward. Put your fingers into the water before your shoulders, and stretch your shoulders and bend your wrists to catch the water.
Bend your elbows and palms to the water, and do the "S" route correctly. Finish paddling to the hip, turn your shoulders and lift your elbows to get out of the water quickly.
(2) The body is prone and streamlined, and the water appears in the brain. Stroke with both hands, and alternately hit your legs six times.
Exhale slowly under the shoulder, push the water, lift the elbow and turn to suck. The legs and arms are breathing well, and the freestyle speed is incredible.
2. The second formula of freestyle (four-word key):
Wipe the head on the water, the neck ridge is flat, the chin converges, and breathe. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.
Interpretation of four key words of freestyle;
[Wipe your head on the water]. When swimming in, try to immerse your head in the water as much as possible, and the part exposed on the water should not exceed 1/4 of your head, so that your head can slightly brush the water.
[The neck and spine are horizontal]. The cervical spine and spine should be pulled into a straight line and kept horizontal.
[chin convergence], look at the bottom of the pool, the chin should be retracted and squeezed into a double chin.
[Breathe Moang], when breathing, the head should roll with the extension line of the neck ridge as the axis, and it is forbidden to breathe with the head held high.
[Perfect], imagine the whole body, especially the trunk, like a hard and full torpedo.
[Tension in the waist and abdomen], the waist and abdomen should be tightened, and the abdomen should be lifted.
[Log Rolling] means that the body should be like a torpedo and a log, and it should roll on the long axis as a whole with rhythm.
[Look at both sides of the navel], the rolling angle is just right for the navel to see both sides, or the audience on both sides can just see the swimmer’s navel.
[Put your arm into the sleeve]. When you enter the water, you should put your hand forward as far as possible, as if it were in a slender and soft silk sleeve.
[Turn your shoulders into the frame]. Imagine that your body is going through a narrow frame in the front, so the lateral amplitude of the action should be as small as possible.
[Close-body straight stroke], the stroke hand should be under the long axis of the body, close to the body and walk in a straight line.
[Pull soft and push hard], start accurately, grasp the water steadily, and gradually accelerate the stroke, pushing the water under your feet, but don’t bump into your thighs.
[Legs clamped], when kicking, the thighs can’t be separated, and it plays the role of connecting the preceding with the following, that is, transmitting the strength of the hip to the toe.
[The calf is like a spring], the calf should be elastic, and the range of kicking up and down should be controlled at about one foot.
[Relax your ankles]. Your ankles should follow the pressure of water and move with the trend, just like the tail of a fish, so don’t be stiff. Legs from hip to toe should be loose and unremitting, tight and not stiff, and the water should be strong and well-controlled.
3. The third formula of freestyle (detailed formula):
(1) Introduction of crawl (freestyle)
Crawl, such as crawling in water, alternately paddling with both arms,
Keep your body steady and lie prone in the water, crossing your arms and rowing in turn.
Keep your body level, and your legs are whipped up and down.
Whip your legs up and down, breathe slowly and suck quickly and row forward.
(2) Leg movements
The thigh forces the calf, and the legs alternately whip the water.
The thigh is forced to bring the calf, and the legs alternate to fetch water.
Draw water shallowly and quickly, and relax your ankles slightly and turn inward.
(3) arm movements
The palm enters the water first before the shoulder, and the arm slides down to hold the water.
Move the arm, relax the shoulder and insert it forward, and aim the palm of the forearm at the water.
The power of bending the arm and paddling is great, and turning the shoulder and lifting the elbow can get out of the water quickly.
Speed up along the center line, and alternate strokes with both arms.
The two arms cooperate with each other to paddle hard, and the thrust is gradually increased after holding forward.
(4) Breathing action
Row to the shoulder and exhale slowly, push the water, lift the elbow and suck up.
Breathe out slowly with your head in the water, turn your head and open your mouth to inhale quickly.
(5) Coordination of breathing with leg and arm movements.
Paddle with both hands, and hit the legs at will.
Hit two, hit four or hit six, or suck left or right once.
(6) Body position
The body is prone and streamlined, and the chest is slightly shoulders high.
The water is flush with the forehead and the brain is exposed, and the hips and abdomen should be flat and eyes open.
(7) Stroke arm type
There are three types of arm strokes, namely, front crossing, middle crossing and rear crossing.
It is old and long to travel before making friends, and the effect of making friends after making friends in China is good.
Third, backstroke formula
1. One of the backstroke formulas (general formula):
(1) Put your hand into the water on the shoulder extension line, and stretch your arms to hold the water. The palm bends to the water, and the stroke route should be kept in mind.
Push the water behind the palm and forearm, and push the thumb out first. Turn your shoulders and lift your arm straps, and relax your arm movement in the air.
(2) Backstroke coordination is easy, with six kicks and two arms. Breathe two strokes at a time, and breathe in with your mouth.
Push the water and exhale quickly, turn your shoulders and move your arms to hold your chest. Suck your legs three times, kick them three times and exhale.
2. The second formula of backstroke (four-word key):
The water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slip does not turn.
Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips.
With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge.
Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.
Interpretation of the four-word backstroke;
[Water overflows your cheeks]. When swimming backstroke, you should straighten your head, neither accept your chin nor lean back, so it is advisable to let the water flow through your cheeks.
[Nose refers to the sky], although the body rolls, the head should not rotate with it, and always face upwards.
[Breathe, sink, suck and float], because the front of the body will be a little ups and downs after the hand enters the water, so breathing should be carried out rhythmically to avoid choking.
[Don’t turn when sideslip], when rolling sideslip, the head can’t rotate left and right.
[Lift the shoulder and draw the hand], after the hand strokes, it is necessary to lift the shoulder to complete the water; From shoulder-elbow-wrist-finger, out of the water in turn, use the big joint to drive the small joint, and pull the arm out of the water.
[Double spoke rotation], the arms are like spokes of a wheel, alternating at an angle of 180 degrees. The outer side of the little finger is called the [blade], and [cutting the water with a sharp blade] means that the little finger leads into the water, so that the upper arm is close to the cheek, and the arm is extended with the hip. Follow up when the little finger enters the water.
[reaching out to send hips], that is, something that seems to stand on tiptoe to reach high enough; And the [torque] of turning the hip comes from the downward leg press on the other side.
[Horizontal palm with water] is the first phase after the hand enters the water, that is, the palm is horizontal in the forward direction; Otherwise, if you don’t bring water with you, paddling will have no effect.
[Elbow down and shoulder collapse], start paddling, especially when paddling to the shoulder line, the elbow tip should be vertical to the bottom of the pool, and the shoulder should sink into the water, so that the paddling route is closer to the vertical plane of the longitudinal axis of the body.
[Push the first line], push the water all the way back. When the rower crosses the shoulder line, turn his palm to the bottom of the pool to press the water.
[Touching the leg and sticking the edge], after pressing the water, the arm should be close to the body, and the tiger’s mouth should slightly wipe the thigh.
[Ankle Straightened], both supine and prone kicking require ankle straightening, which is the key to effective water fetching.
[Feet are flexed inward], because the hips should roll about 45 degrees, in order to prevent the feet from crossing too wide when fetching water, each other can meet the water flow driven by kicking on the other side, so as to obtain greater propulsion power, so it is necessary to bend inward slightly.
[Kick up and press down], because the upper kick is limited by the knee joint, the lower press has a wide degree of freedom, so it is necessary to limit the amplitude. It is better for the waves to roll at the toe, and it is subject to no splash, that is, [Wave rolls the toe].
3. The third formula of backstroke (detailed formula):
(1) Introduction of backstroke
There are two kinds of backstroke postures, both of which are backstroke.
Lying on your back in the water naturally, your abdomen is slightly contracted and your chest is slightly expanded.
The reverse frog backstroke has been eliminated, and the reverse crawl backstroke has the upper hand.
Kick the water with your legs up and down, and paddle with your arms in turn.
(2) Leg movements
The thigh is forced to take the hip as the axis, and the downward pressure and upward kick are alternately played.
Exert your strength with your thighs and kick hard with your calves.
Knees and toes don’t get out of the water, and the movements should be consistent and natural.
The toes are inclined inward, and the whips alternate.
(3) arm movements
The shoulder extension line is cut in by the outside hand, and the arm is extended to hold the water and the palm is facing the water.
Water enters the side of the air moving arm. Bend your arms and sink your elbows at the water,
The curved arm paddles to the waist, and the forearm palm pushes and presses.
Accelerate backward and push the water quickly, and take turns paddling with both arms.
Pull and push the body to row sideways, press first and then lift the water quickly,
Lift the shoulder to drive the upper forearm, move forward in the air and extend the arm forward.
(4) Breathing action
It’s easier to breathe in backstroke. Breathe in through your mouth instead of your nose.
Push underwater and exhale quickly, lift your shoulders and move your arms to hold your chest,
Take a breath after kicking three times, and exhale after kicking three times.
(5) Coordination of breathing with leg and arm movements
Six kicks, two arms, one breath and two strokes,
Three kicks, one arm, and so on.
Four, butterfly stroke formula
1, one of the butterfly formula (total formula):
(1) Butterfly kicks like a dolphin, whipping water with his belt and legs. Draw water with your legs together and remember your hips.
Turn your ankles inside your legs to relax, close your legs, lift your hips and straighten your waist and abdomen.
(2) The butterfly moves its arm like a butterfly, lowering its head and sending its shoulder arm forward. Reach into the water, spread your shoulders and grab the water, with your high elbow paddling and your arm bending inward.
Aim your hands at the water at the same time, and push the water hard with both arms. Lift your elbows quickly after pushing the water, and spread your wings with your arms out of the water.
(3) Push the water head with both arms to lift, and inhale quickly and lower the head. Push the water and hit your legs at the same time, and put your feet together to exert your strength.
Go into the water and whip your legs twice. Don’t forget to rotate your feet internally. Breathe out slowly with your arms in the water, and move forward like waves.
2. The second formula of butterfly stroke (four-word key):
Chest and armpit pressure, elbow tips apart, abdomen and buttocks, iron law of entering water. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.
Interpretation of the key words of butterfly stroke;
[Chest and armpit pressure] is the first step to start the body wave state in butterfly stroke, and its amplitude depends on the flexibility of the shoulder blade. If the chest and armpits are not pressed down, it is difficult to get up with elbows, and it is impossible to hold water with high elbows.
The purpose of [elbow tip separation] is to ensure that the water is cut under the thumb, the water is held with the elbow high, and the side pressure is connected. When the front half of the body is pressed down, it will inevitably lead to the core part lifting up, showing the trend of [abdomen and buttocks], which is a counterweight to the kicking of the back half. This is the law of chain transmission of the body, so it is called [iron law of entering the water].
[Side pressure stroke] is the initial phase of stroke, which is the same as [breaking up and pressing the wrist] in breaststroke.
[Internal scanning force] is the later stage of pulling water phase, and it is also the stage of starting to exert force. In the process of pulling water, with the surge of water flow and the balance of legs, the body leaps up and forward, and the water comes out with the shoulder as the highest point of rising, that is, [the tiger’s back rises].
In order to push the water phase, the [swing arm] must accelerate the whole process, in which [swing arm] refers to the sudden return when the momentum reaches the maximum, that is, the arm returns at the original speed before pushing the water to the crotch; This not only pushes the water into place, but also allows the arm to bounce out of the water by pushing.
When moving your arms, you should [shrug your shoulders and swing your wrists, and move your wings leisurely], and throw your arms forward as far as possible, as far as possible from the water entry point, so as to fully drive your body. [Shrugging your shoulders, swinging your wrists and moving your wings leisurely] starts with [swinging your arms back], and the depth of your kung fu can be seen from the whole process of [moving your arms]. The butterfly stroke is the only stroke named after the feature of [moving the arm], so four sentences are used in the formula to describe the whole process of moving the arm: [shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbow is superior and low], among which [taking and putting down gently] is particularly difficult, and [taking] and [putting] can reflect the control ability of your waist and abdomen when leaping.
[Legs rise and fall from the waist], the main power source of butterfly swimming is the chest, followed by the waist, and then the legs. Therefore, when playing butterfly leg, you need to forget the leg, so that the vibration of the chest can be naturally transmitted to the toe. When the chest is pressed down, the forehead is forward and the top of the head is close to the water; When the shoulders are lifted, the forehead is still forward and the hips are close to the water.
[Snake-shaped wave, the first item is the flag], which means that the butterfly looks like a dolphin and a snake eel from side to side. From beginning to end, all joints of the trunk and legs participate in the jitter. Bow your head when you come out of the water, lift it slightly when you enter the water, and always rush to the other side with your head, guiding the whole body forward like a flagship, that is, [the first item is the flag].
3. The third formula of butterfly stroke (detailed formula):
(1) Introduction of butterfly stroke
Butterfly swimming is like flying in butterfly water, whipping the water with your legs together,
Lie on your stomach horizontally to streamline, lower your head and move your arms forward.
Both arms are paddling at the same time, imitating dolphins flying in waves.
Waves draw water, push hands to suck, stretch your chest, lift your hips and waist to exert strength.
(2) Trunk and leg movements
Hips sink to straighten the waist and abdomen, legs move up and legs bend,
Retract your legs, lift your hips and waist, and your thighs drive your calves to kick.
(3) arm movements
Bow your head and send your shoulders forward, stretch your shoulders and hook your hands to catch the water.
The arms are wider than the shoulders when entering the water, and the shoulders should be extended when entering the water.
Bend your arms inward and paddle hard, push the water and lift your elbows to get out of the water quickly.
Do not separate your arms from each other when holding water, and row with the front wide and the back wide to accelerate the row.
(4) Breathing action
Breathe slowly with your arms in the water, push the water, stretch your neck and look up.
(5) Breathing is coordinated with leg and arm movements.
The butterfly position is not fixed, and the trunk waves move forward.
Kick your arm into the water for the first time, and then kick it under your chest.
The legs are combined like whipping, and the waist, abdomen and legs vibrate in turn.
Lower your head and stretch your arms to exhale slowly, accelerate the push of water and raise your head to suck.
Five, four common swimming methods of four-word tips summary
1. Breaststroke: break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.
2, crawl: the head rubs the water, the neck ridge is flat and long, the chin converges, and the air is ventilated. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.
3, backstroke: the water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slips. Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips. With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge. Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.
4, butterfly stroke: chest and armpit pressure, elbow tips apart, abdomen and hips, into the water iron law. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.
Diaz passionately kissed the AC Milan team emblem after scoring, eager to stay in the team in the future.
