Cctv news(Reporter Wang Ruxi): On July 23rd, when the Tokyo Olympic Games opened, the athletes of the China sports delegation walked into the venue wearing red and white ceremonial clothes. At the other end of the screen, He Yang is finding fault with this set of etiquette clothes for athletes. "The skirt is a little short" and "the overall feeling is not as good as expected" … …
He Yang is the curator of the National Costume Museum of Beijing Institute of Fashion. The ceremonial costumes for the China sports delegation at the Tokyo Olympic Games were designed by the design teams of He Yang and Yang Hui of Beijing Institute of Fashion with the theme of "getting off to a good start".
He Yang (photo by CCTV reporter Liu Jingjing)
Not only the length of the skirt, but also numerous small details have been revised repeatedly by He Yang and her design team during the two-year design process of China sports delegation’s entrance etiquette dress.
"The hem of the lady’s ceremonial dress chose the pattern of peony flowers. The pattern of peony comes from the pattern on the red-wrapped peony bowl in Hongwu glaze of the Forbidden City in the Ming Dynasty, but this peony really reached the dress of women’s wear and has been revised in countless details. Petals become more stretched, more gentle in curvature and higher in height … …” He Yang said, "We need to rearrange it and make it the fullest and most positive. We hope it will be more perfect. In the process of constant revision, we think it is closer to the kind of sports ‘ Bright pleasure ’ ‘ Sense of strength ’ Yes. "
He Yang shows peony patterns (photo by CCTV reporter Liu Jingjing)
The meaning expressed by the lock pattern on the coat of etiquette clothes is more direct. The pieces of lock armor are interlocking and have unbreakable meanings. He Yang made a metaphor: "It’s a bit like armor, just like conquering, and I hope every athlete can get good grades."
Lock nail pattern (photo by CCTV reporter Liu Jingjing)
The design of etiquette clothes in the Olympic Games is more like a propositional composition, which not only reflects the traditional culture of China, but also shows the spirit of sports. For He Yang, this creation is more like shaping a brand and asking her to have brand awareness. He Yang said: "In this case, it is actually necessary to publicize China’s brand image and let people know what China really feels like. You have to stand up a little higher and do it from the brand’s point of view." This "brand sense" is not only reflected in every detail, but also in the choice of overall color of clothing.
Because of the epidemic situation, the design of admission etiquette clothes has been carried out for two years. During the two years, Heyang team submitted more than 100 sets of design schemes, red, white, blue and yellow … … He Yang and her design team should not only compare the costumes of previous China delegations, but also study the costumes of other delegations. "Can you still use the red and yellow color scheme in previous years? Will the red and white color scheme conflict with other countries? " He Yang pointed out to the reporter the research materials on national and previous Olympic costumes neatly posted on the studio wall.
The wall behind He Yang is covered with information (photo by CCTV reporter Liu Jingjing)
He Yang thinks the final red and white color scheme is a "good choice". At the opening of the Olympic Games, Henan Province was suffering from a torrential rain disaster, and the epidemic situation is still not optimistic on a global scale. In this case, He Yang thinks: "Everyone’s mood is quite low, and Chinese may prefer a positive feeling, so we think the color scheme of this suit is very clear."
Etiquette of China sports delegation at the opening ceremony of Tokyo Olympic Games (photo by CCTV reporter Liu Jingjing)
After the opening ceremony of the Tokyo Olympic Games, some netizens’ comments on this ceremonial dress were not "clear". Some netizens said that "the overall design is not picky", others said that "it is better to use red and yellow", and some netizens bluntly said that "it is not good-looking". He Yang was also uneasy, but at the same time, he was "prepared and accepted even if others scolded him".
In the corner of the studio, there is a row of sample clothes for the unsuccessful scheme. He Yang said that many of them are "beautiful", but in her view, how to choose a suit that can represent China’s image on such a big occasion needs to consider many comprehensive things. In He Yang’s team, many young designers also submitted design schemes. Their designs are "very distinctive, very individual and beautiful", but some designs are "probably more of the designer’s own characteristics" in He Yang’s view. According to He Yang’s experience, on such occasions, what we need is something that the public thinks is "not bad", and "everyone has to think that there is nothing wrong with it", and such things are often simple and moderate compared with personality and beauty.
"I don’t know when and which design will really impress others. It will be a very complicated matter." In He Yang’s view, the touching design is not only "good-looking", but also contains many emotions. "The emotions of the nation and events will affect his evaluation of this thing."
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