Research Group of Propaganda Department of Hubei Provincial Committee of CPC 【Abstract: Newspaper literature and art propaganda is an important part of the party’s news propaganda work. Newspaper literature and art propaganda in the new era serves the overall situation of reform and opening-up, dares to explore, constantly develops and keeps pace with the times, and has made positive contributions to the prosperity and progress of the party’s literature and art and news propaganda. Literature and art are not only a reflection of the people’s ideology, but also a spiritual force that affects the people’s ideology. At present, profound changes have taken place in the ideological and cultural fields. Developing advanced socialist culture is an urgent requirement for promoting the coordinated development of socialist material civilization, political civilization and spiritual civilization and building a harmonious socialist society. The purpose of studying and analyzing the laws of newspaper literature and art propaganda is to actively and effectively guide literature and art propaganda public opinion, form and develop positive and healthy mainstream public opinion in the whole society, keenly grasp the trends of literature and art propaganda, improve the pertinence and effectiveness of newspaper literature and art propaganda, and make due contributions to accelerating the pace of building a well-off society in an all-round way and creating a good ideological and public opinion environment. Examining the historical evolution of newspaper literature and art propaganda in the new period for more than 20 years and discussing its advantages and disadvantages will help us grasp the laws of newspaper literature and art propaganda, guide the mainstream consciousness of newspaper literature and art propaganda in the future and improve the level of newspaper literature and art propaganda. 1. Serving the overall political situation: creating an atmosphere for ideological emancipation in the literary and art circles Literature and art in the new period are marked by the downfall of the Gang of Four. The literary and art circles, like other fields, are in a historical stage of bringing order out of chaos and cleaning up the roots. Literature and art, both in creation and theory, have distinct criticism and reflection. The newspaper literature and art propaganda in this period was keen and full of passion, which effectively cooperated with the ideological emancipation movement in the literary and art circles. Shortly after the end of the "Cultural Revolution", newspapers all over the country published a large number of reports and articles, criticizing the "conspiracy literature and art" of the Gang of Four and exposing its counter-revolutionary acts and counter-revolutionary lines of usurping the party and seizing power. Criticizing the theory of "black line dictatorship of literature and art" and denouncing extremely "left" cultural absolutism have rehabilitated many wronged writers and their works. The Gang of Four has always been used to using literature and art as a tool to carry out counter-revolutionary activities, and the literary and art circles have become the hardest hit areas. Therefore, the newspaper literature and art propaganda at this stage has played an important political role in the national struggle to expose and criticize the Gang of Four. The great discussion on the standard of truth in 1978 opened the prelude to the ideological emancipation movement in the new period. During the discussion on the standard of truth in the literary and art circles, the newspaper published a large number of reports and articles that combined literary creation and literary theory work practice to publicize the standard of truth, reflected on the historical and ideological roots of the Gang of Four’s promotion of cultural absolutism, summed up the historical lessons of the literary and art circles, and clarified the theoretical right and wrong. In December 1978, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China made a major decision to shift the focus of the Party’s work to socialist modernization, clarified the policy of reform and opening up, and pointed out the direction for the development of literature and art in the new period and the propaganda of literature and art in newspapers. In October, 1979, the Fourth National Literary Congress was held in Beijing. On behalf of the Party and the government, Deng Xiaoping declared in his "Congratulation": "The Party’s leadership over literary and artistic work is not to give orders, nor to require literature and art to be subordinate to temporary, concrete and direct political tasks, but to help literary and artistic workers obtain conditions to continuously prosper their literary and artistic undertakings, improve their literary and artistic level, and create outstanding literary and artistic works and performing arts achievements worthy of our great people and great times." Since then, he further pointed out in his speech "Current Situation and Tasks": We "will not continue to mention the slogan that literature and art are subordinate to politics, because this slogan can easily become the theoretical basis for arbitrary interference in literature and art. Long-term practice has proved that it will do more harm than good to the development of literature and art. However, this certainly does not mean that literature and art can be divorced from politics. Literature and art cannot be divorced from politics. " In July 1980, People’s Daily published an editorial "Literature and Art Serve the People and Socialism". The Fourth National Literary Congress and the editorial of People’s Daily established the "two-for-one" direction of "literature and art serve the people and socialism" and the "hundred flowers blossom and a hundred schools of thought contend" policy as the basic direction and policy of the party’s literature and art. The direction of "two for one" and the policy of "letting a hundred flowers blossom" are naturally the guiding principles followed by newspaper literature and art propaganda in the new period. While the literary and art circles are bringing order out of political thoughts and theories, writers and artists, with keen sense and artistic courage, begin to break the ideological shackles and theoretical dogmas that have bound artistic creation for decades, hold high the banner of realism and reflect the changes of the times and the aspirations of the people. During this period, the newspaper’s literary propaganda actively paid attention to the present situation of literary creation, reflected the new face of literary creation, commented on the new achievements of literary creation, and participated in the literary debate. In the debate about scar literature, newspapers published some representative articles on both sides of the debate, which is the embodiment of the "policy of letting a hundred flowers blossom" in literature and art propaganda in newspapers. It is worth mentioning that Lu Xinhua’s short story "Scar", a representative work of "Scar Literature", was published in Wen Wei Po (Shanghai, August 11, 1978), showing the importance of newspaper supplements in literary and artistic creation in the new period. Second, return to the standard: drum and shout for the prosperity of literature and art Newspaper literary propaganda has the functions of publicizing the party’s literary principles and policies, transmitting literary information, and expressing people’s suggestions and opinions on literary creation. Its center and emphasis will inevitably be adjusted and shifted with the shift of the party’s work center and the adjustment of the party’s literary policy. In the early years of the development of literature and art in the new era, the propaganda of newspaper literature and art has a strong political color and played a unique political role in exposing and criticizing the crimes and harmfulness of the Gang of Four’s conspiracy in literature and art, and propagating and promoting the ideological emancipation movement in the literary and art circles. After the Third Plenary Session of the Eleventh Central Committee, the party’s work center gradually shifted to economic construction. After the Fourth National Literary Congress, the Party abandoned the slogan that "literature and art are subordinate to politics", constantly improved the Party’s leadership over literature and art, respected the laws of literary and artistic creation, created a relaxed environment and a harmonious atmosphere for literary and artistic creation, and literary and artistic creation gradually prospered. Since then, the focus of newspaper literature and art propaganda has turned to the normal track of propaganda and promoting the prosperity of literature and art. After the baptism of ideological emancipation, literary and artistic creation in the new era has gradually moved towards an open and diversified prosperity pattern on the basis of returning to realistic creative methods. Writers and artists have updated their literary concepts by learning from the May 4th new literary tradition and western modern literary concepts. New expression techniques and techniques have been applied, the subject areas of literature and art have been expanded, and many new literary and artistic creation trends have been formed. During this period, the newspaper’s literature and art propaganda closely followed the increasingly active and prosperous status quo of literature and art creation, and published a large number of pages about literature and art news, interviews with people and literary criticism, which contributed to the prosperity of literature and art in the new period and left a rich and complete record of the prosperity of literature and art at this stage. But at the same time, it can be seen that in the face of many-hued’s complicated new literary images, newspaper literary propaganda, as a public opinion, generally praised and affirmed the traditional creative style and traditional way of thinking, but maintained a cautious and vigilant attitude and even criticized the works and figures with innovative consciousness, especially drawing lessons from western art. In the late 1980s, the pattern of commodity economy was gradually formed in China. In the 1990s, the socialist market economy developed rapidly, and the mass consumption culture basically developed and formed, which became people’s main cultural needs and basically formed a set of industrial operation modes. With the "economic construction as the center", the publicity of newspapers’ literature and art is generally weaker than that of the previous period, and the number of important pages of literature and art reports is reduced, and the literature and art supplement is shrinking. At the same time, in order to adapt to the new social environment and the changes in readers’ interests, newspaper literary propaganda is constantly changing its concepts, innovating and perfecting its propaganda methods and techniques. Pay more attention to the public’s cultural consumption interest and demand in news reports, and the remarkable change in supplements is to enhance interest, practicality and life. Many newspapers have created various "star periodicals" and "weekend editions" in addition to the traditional literary supplements. The literary supplements that have survived are mainly essays that are close to readers’ daily life and full of life interest. In the pattern of mass consumption culture in the 1990s, the importance of newspaper literature and art has been highlighted, which has had an important impact on literary creation and criticism. The most obvious manifestations are the rise and persistence of the craze for prose essays and the attention paid to "media comments" (that is, the comments on writers and works formed by newspapers through news reports and published comments). Prose is the most popular literary genre among readers in the 1990s. The prosperity of prose creation and the formation of prose fever are important literary phenomena in the 1990s. The innovation and adjustment of the above newspaper supplements obviously played a decisive role in the emergence of this literary phenomenon. In the 1980s,The general readers’ understanding of literary and artistic works mainly depends on the opinions of critics, but in the 1990s, with the absence of (professional) comments and the aphasia of critics, readers’ understanding of writers and works depends on "media comments", and at the same time, more and more writers and artists use media propaganda to increase their market influence. With the deepening of reform and opening up, the press and publication, film and television broadcasting, literary performance market, books and periodicals market and mass cultural activities have gradually become active and prosperous since the mid-1980s, and the government’s cultural system and literary and artistic system reform have gradually begun, and the newspaper’s literary and artistic propaganda has continuously expanded the new field of propaganda, so that the scope of newspaper’s literary and artistic propaganda covers all fields and levels of social culture and literary life. In the open and pluralistic cultural and literary pattern of the 1990s, the newspaper’s literary and artistic propaganda adheres to the correct public opinion orientation, carries forward the main theme, advocates diversity, publicizes literary and artistic creation that goes deep into life, reality, the masses, reflects the requirements of the times and people’s voices, inherits the excellent national cultural tradition, has innovative character and the power to inspire people’s high spirits and optimism, and represents the direction of advanced culture, which has effectively promoted the healthy prosperity of literary and artistic undertakings. Characteristics of current newspaper literary reports Prosperity of literature and art is the need of the people and the needs of the times. The fundamental purpose of developing and prospering literature and art is to meet the people’s growing spiritual and cultural needs and promote people’s all-round development. Newspaper literature and art propaganda not only pays attention to socialist cultural construction, but also is an important content of socialist cultural construction. Therefore, literary propaganda and reporting must firmly grasp the direction of advanced culture, adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, adhere to the policy of unity, stability, encouragement and positive publicity, sing the main theme of the times, actively advocate advanced culture, strive to transform cultural lag, and resolutely resist decadent culture, thus promoting the coordinated development of material civilization, spiritual civilization and political civilization. Literary and artistic reports should be "smooth and silent", and by creating a healthy cultural environment, they will constantly enrich the cultural life of the people and improve their spiritual realm in a subtle way. First, the opening characteristics of literary reports At present, with the cultural construction being mentioned in such an important position, literary and artistic reports are no longer just the "supporting role" of newspapers as before, but are paid more and more attention. With the increase of newspaper capacity, the major central newspapers, provincial party committee organ newspapers, metropolitan newspapers, etc. have obviously increased the weight of cultural reports while focusing on economic construction. Of the more than 140 evening newspapers in China, the vast majority have "cultural news" pages. In recent years, the importance of cultural construction and cultural function has been increasingly highlighted, and culture has penetrated into all aspects of economic and social life. All walks of life have more and more deeply realized the important position and role of culture in economic and social development, and the society has set off an upsurge of accelerating the development of cultural undertakings and cultural industries. The development of media, publishing, online culture, performance and entertainment industries has ushered in good opportunities for development. On the other hand, in the process of building a well-off society in an all-round way, the market economy provides a broad space for the development of literature and art: as recipients, the people’s spiritual and cultural needs are growing day by day, and their cultural consumption concepts and methods lead the direction of literary and artistic production; A variety of forces have entered the cultural field, and the diversification of creative subjects and input subjects, as well as the intervention of cultural operators, have injected great vitality into literary and artistic production, making literature and art truly present a situation of blooming. At the same time, with the progress of the times and society, new trends of thought and new ideas are coming one after another. The development of contemporary high-tech has also had a far-reaching impact on cultural construction. Many new scientific and technological elements have entered the field of literature and art, and the traditional literary form is undergoing tremendous changes. The unprecedented diversity of literary and artistic forms, the continuous updating of literary and artistic production methods and the widening of cultural horizons have made the field of newspaper literary and artistic propaganda unprecedented rich and broad. The vision of literary and artistic propaganda in this period is more open than ever before. The convenience and modernization of information communication provide unprecedented conditions for this openness, and literary information that occurs anywhere in the world may be published in newspapers in time. The Internet has made a qualitative change in the way of cultural communication, that is, it has broken through the limitations of time and space, and also broken the barriers between nations and races, and has become the most direct source of information for newspapers’ literature and art outside the territory. This reflects the idea of domestic opening to the outside world and the attitude of trying to catch up with the world literary trend, but on the other hand, we can also see the influence or aggression of the world’s powerful culture. This is the companion of global integration in the cultural field. Second, the regional characteristics of literary reports The openness of literary propaganda also determines the selectivity that literary propaganda must have. In the face of massive literary and artistic information, the limited capacity of a newspaper determines that it must choose and give up. Regionalization has become the most possible and reliable way for general newspapers to choose literary and artistic propaganda. The so-called regionalization means that newspapers choose the most acceptable literary information to publish according to the geographical distribution of audiences and the local characteristics of literature and art itself. Localization is determined by the localization of the newspaper itself. Any newspaper audience is a reader in a certain area. Literature and art in this region have many commonalities and cultural homogeneity, so the audience influenced by this homogeneous culture certainly has some common consistency in literary creation and appreciation, such as local operas, which can best explain the regional characteristics of literature and art. Newspaper literature and art propaganda will naturally focus on local literature and art, so Beijing local newspapers focus on "Beijing-style literature and art", Guangdong newspapers focus on "Lingnan culture" and Hubei newspapers focus on "Jingchu culture". Localization is localization. Localization is the inevitable requirement of "three closeness" in newspaper literature and art propaganda, which is close to people’s life and popular with them, and is also the emotional need of local people. The colorful literary and artistic life of the local area has become the protagonist of the newspaper’s literary and artistic propaganda, which can better inspire the people to enhance their national pride as local people and encourage them to participate in the creation and enjoyment of local literature and art. In the process of global integration, how to maintain cultural diversity is something that newspapers must think about in their literary and artistic propaganda. It is the unshirkable responsibility of newspapers to publicize local literature and art, and it is also to maintain the colorful diversity of Chinese culture. The coexistence of openness and regionality in literary and artistic propaganda is actually the blending of culture itself and the publicity of cultural individuality. This is not the melting of one culture into another, which leads to the disappearance of one culture or another, or weakens the local culture; On the contrary, it is in this blending that the local culture is more robust and vibrant by absorbing the beneficial contents of foreign cultures. The development of China culture fully proves this point. In the process of absorbing foreign cultures, China culture has not been replaced by foreign cultures, but has become deeply rooted and created a new and more dynamic China culture. The most fundamental purpose of newspaper literature and art propaganda is also here. Third, innovation has become the basic pursuit of literary reports. The law of history shows that any period of active cultural innovation must be a period of great cultural development and economic and social prosperity, while China’s backwardness in history is a period of closed mind and stagnant innovation. With the deepening of reform, opening up and modernization, innovation is the most real and profound driving force for cultural development in the process of establishing a socialist market economic system. In the report of the 16th National Congress of the Communist Party of China, Comrade Jiang Zemin once again emphasized cultural innovation, pointing out that we must focus on the forefront of world scientific and cultural development, actively carry out cultural innovation, and constantly enhance the attraction and appeal of Socialism with Chinese characteristics culture. Therefore, it is not surprising that innovation is the focus of attention and performance in newspaper literary propaganda in the new period. Generally speaking, although there are differences in expression techniques, language forms and styles, newspapers always capture, speculate and guide new concepts and phenomena in the development of cultural undertakings and cultural industries with a keen sense of smell. Concept innovation. In the past, we only paid attention to the ideological attribute of culture, but we didn’t know enough about the industrial attribute of business culture, which became the main ideological obstacle to the development of culture. Now, this traditional concept is being broken through, giving literary reports a different perspective from the past. Institutional innovation. In order to connect with the socialist market economy system and meet the opportunities and challenges after China’s entry into WTO, it has become an urgent task for cultural development to reform the management system and innovate the operating mechanism. How to straighten out the relationship between the government and cultural units? How do public cultural units realize the transformation from "nurturing people" to "nurturing things"? How do business cultural units cultivate market subjects, face the market and enhance their vitality? At present, the wave of cultural system reform is overwhelming, affecting all fields of culture and producing a series of new things and phenomena, which have become fresh materials for literary and artistic reports. Innovation in content, form and means. With the increasing level of material life and spiritual and cultural life in today’s society, the types of culture and art have greatly increased, showing a new look of vigorous development. At the same time, the combination of cultural development and scientific and technological progress has sprouted new vitality. For example, high-tech industries such as direct broadcast satellite, terrestrial digital TV, high-definition TV and streaming media appear in the radio, film and television industry; The digitalization and networking of editing, publishing, printing and distribution of modern publishing industry have changed the traditional format, and so on. Innovation has become an inexhaustible "news treasure house" for newspaper literature and art propaganda. Fourth, the entertainment characteristics of literary reports Entertainment tendency is another distinctive feature of current literary reports. This trend even gradually spread from citizen newspapers to the mainstream media which used to be famous for its authority and seriousness. The performance of entertainment tendency is that many newspapers have increased the coverage ratio of interesting stories, daily events and even "lace news" of celebrities in the literary and art circles; In the layout, let the masters of Chinese studies, literary giants or famous artists and Hollywood, Hong Kong and Taiwan stars complement each other; Try to "soften" serious news from the reporting form and performance skills, such as emphasizing story and plot, and strengthening the emotional or suspenseful factors of news events. On the one hand, the entertainment of literary reports is due to the increasingly obvious entertainment characteristics of literary activities themselves; On the other hand, literary and art newspapers are also in it. This tendency has its positive side. To some extent, it helps to highlight the different characteristics of literary and artistic reports from other reports, and is closer to life and the masses. The richness of culture and art itself makes the coverage of literary reports very deep and wide, and it is rich in knowledge, interest and aesthetics, which can not only meet readers’ demand for information, but also bring them different levels of aesthetic enjoyment. Moderately entertaining news reports, adding human factors, can narrow the distance with the audience and better play a subtle role. The tendency of entertainment sometimes reflects a humanistic concern for life. In the past, some literary reports were mainly ideological and educational, but now they pay more attention to the aesthetic needs of audiences at different levels, and report literary figures, literary events and literary phenomena from the perspective of fun and entertainment. For example, many times in newspapers, the image of celebrities is no longer high and out of reach, but extends the brush strokes to their inner world and emotional life, showing full and true three-dimensional characters. In the past, archaeological reports on cultural relics were very professional, and now they are becoming popular and interesting, satisfying the curiosity of citizens and their desire to explore human history and culture. This entertainment tendency of literary reports reduces the functions of literature and art in cultivating sentiment and purifying the soul, and dilutes the style difference between elegant literature and popular literature. At present, some citizen newspapers are not interested in regular and healthy literary news, but when they encounter the gossip or privacy of stars, they will make full use of it, which will cause "idolize fever" among readers intentionally or unintentionally, and even the wind of money worship and hedonism. Some newspapers have generously provided pages for promoting western culture, but they are indifferent to excellent national culture and art, making literary and artistic reports unconsciously become promoters and advocates of western values, lifestyles and behaviors. If you blindly cater to the tastes of some audiences, it will not only lead to low-level tastes, kitsch and other phenomena from time to time, but also may lead to exaggeration, news distortion and other consequences. In order to prevent these bad signs, newspaper literature and art reports should always adhere to the correct propaganda orientation, not only achieve "three closeness", but also express the literature and art news loved by the people in a vivid, flexible and interesting form, and also be popular but not vulgar, and actively guide the audience to establish a healthy and correct aesthetic taste while meeting their entertainment needs. The present situation of literary supplement Supplement is an important position for newspaper literature and art propaganda. The supplement of China newspaper has a history of more than 100 years. As a unique variety of China newspapers, the supplement shows its strong vitality. Looking back on the history of supplements for more than 100 years, from the publication of Zilin Shanghai Newspaper Leisure Newspaper in 1897 to the end of the Cultural Revolution, the contents of newspaper supplements have naturally changed with the changes of the times, but only in its form, but there has not been much change. In the next twenty years, the content and form of newspaper supplements have changed greatly, so that the definition of "supplement" has been debated at almost every academic seminar of supplement. The various supplements appearing in more than 5,000 kinds of newspapers are far from being summarized by our traditional concept of supplements. Aside from the debate on concepts, we can see a basic phenomenon, that is, no matter how its content and form change, supplements still occupy a place in every newspaper. In this sense, the great changes in supplements after the Cultural Revolution are a subject worthy of study. First, the literary supplement is an indispensable part of the newspaper’s literary propaganda. The original supplements can be said to be literary supplements, because the supplements at that time were places where literati spread chess, piano, calligraphy and painting. The literary supplement mentioned today refers to supplements related to literature and culture, which is different from other supplements and special issues in newspapers, such as theoretical weekly and automobile weekly. Literary supplement is not only the ancestor of supplement, but also the authenticity of supplement. Even when it comes to supplements, people often think of literary supplements. In the History of China Literature and Art Supplement, Feng He said: "The unique social function of the supplement is indeed its enduring internal driving force. Without this driving force, even if there is a bud, it will not grow fast, or at most it will become a real tail. " So what is the "unique social function" of the supplement now? This is the inheritance of advanced culture. From another point of view, the spread of advanced culture needs the unique role of literary supplements. Supplement is relative to the main issue, but generally speaking, the two complement each other, promote each other and are two wings of each other, which can be described as a perfect combination of pearls and milk. Even from the perspective of news dissemination, although the supplement seldom undertakes the task of "reporting the recent facts", it can continue the news facts, expand the news content, deepen the news connotation and analyze the news background through in-depth features, scanning, perspective, comments and other forms, which are difficult for the news edition to bear and carry. In addition, the newspaper supplement has the unique quality of keeping pace with the times, colorful regional characteristics, rich knowledge, thoughtful service, rich artistry, healthy entertainment and elegant interest, which condenses into the attraction and appeal of "moistening things quietly". In particular, the newspaper supplement follows the principle of "close to reality, close to the masses and close to life", permeates social life extensively, participates in, evaluates and guides social hot spots and difficulties in time, and pays close attention to the people’s food, clothing, housing, transportation and even "rice, oil, salt, vinegar, tea, calligraphy, piano, chess and poetry" and the emotional world, which has created her advantages of being able to read, read, endure and read. The competition of newspapers is becoming more and more fierce, but the information is becoming more and more transparent and convenient to spread, which makes it more and more difficult to report new literary news information, and most of them are similar; The characteristics of literary supplement determine that it has a vast world of innovation. The phenomenon that the supplements of more than 5,000 newspapers in China are similar to each other is rare. Every newspaper strives to create the originality of supplements, making it an important means to create the uniqueness of newspapers. Well-known supplements such as Dadi and International Supplement of People’s Daily, Pen Club of Wen Wei Po and Flower Land of Yangcheng Evening News have all become important "identification codes" of their parent newspapers. Second, the characteristics of newspaper literary supplements in the new period 1. Super-stable "Boss Newspaper" supplement. Since the Yan ‘an period, communist party has successively created a number of newspapers, which have gradually grown and matured, and built a contemporary news pattern in China. So far, they are the mainstream newspapers in China. The supplements developed by these "old newspapers" have been familiar to readers for decades. The supplement of "Boss Newspaper" can be divided into two levels. The first level is the supplement of old national newspapers, such as The Earth and International Supplement of People’s Daily, Night Cup of Xinmin Evening News, Pen Club of Wen Wei Po, Flower Land of Yangcheng Evening News and Liberation Daily. These supplements have the highest quality and the greatest influence. The mother newspapers of many supplements are regional, but their supplements are national in terms of their readers and authors. The second level is the supplements of the organ newspapers of provincial and municipal party committees, such as Donghu in Hubei Daily, Jianghua in Changjiang Daily, Huashan in Guangxi Daily, Yalu River in Liaoning Daily, etc. These supplements all have high standards, local characteristics and great regional influence. Of course, after the Cultural Revolution, the contents of the supplements of these long-standing newspapers have changed greatly, but in terms of their forms, they have all maintained a strong stability. The main reasons are: a, the forms of these supplements are quite mature; B, they all put the quality and layout content of the article in the most important position; C, this is also due to the need to keep consistent with the style of the journal. Most importantly, because these supplements have become a part of the uniqueness of their parent newspaper, they can’t change easily. 2. The supplement of "New Newspaper" seeking novelty and novelty. More than 20 years of reform and opening up have witnessed the rapid development of journalism in China, which has produced a large number of new newspapers, among which a few have emerged as major newspapers with national influence. Such as Beijing Youth Daily, Southern Weekend, Southern Metropolis Daily and Chutian Metropolis Daily. The supplements of these "new newspapers" have also played an important role in their success. They have changed greatly from content to form with traditional supplements. The common feature of these "new newspapers" supplements is that they constantly stimulate readers’ reading interest in new forms. Beijing Youth Daily adjusts the layout of its supplement almost every year. At present, there are 16 literary supplements in the newspaper, such as Very Feeling, People Online, Urban Tribe, Green Life, Viewpoint Square, People Detective, and so on. Just the name of its publication gives people a refreshing feeling. The supplement of Southern Weekend appeared in the form of a column, which was obviously influenced by Taiwan, Hong Kong and overseas newspapers. Shen Hongfei opened a column in Southern Weekend for several years, which earned him a lot of popularity. 3. Closeness and readability are enhanced. Whether it is the "old newspaper" or the "new newspaper", there is a common development thread, that is, the closeness and readability of the supplement are constantly increasing. "Fake big sky" has hardly appeared in the supplement, and the emotion and life of ordinary people have become the protagonist of the supplement. Many essays face social life directly, expose darkness, and dispel doubts, which are well received by readers. On the other hand, some negative things have appeared in the literary supplement of newspapers. Some supplements hype vulgar lace news such as "privacy" and "gossip" in pursuit of selling points, and the style is not high; Some unilaterally pursue entertainment and ignore artistry; Some supplements blindly expand the edition, which is full of water and lacks famous brand columns and masterpieces. Third, the reasons for the decline of literary supplements It is worth noting that literary supplements have been declining in recent twenty years. The decline of literary supplements has become a hot topic in many academic seminars of supplements. Feng He pointedly said in the History of China Literary Supplement: "At present, some newspapers’ cut off’ or’ crowded out’ comprehensive literary periodicals and literary supplements, which is not desirable, and it is also an abandonment of the progressive supplement tradition since the May 4th Movement." This decline has three manifestations: first, the "territory" of many literary supplements, especially literary supplements, has decreased; Second, compared with the continuous expansion of the news edition and various special editions in recent years, the status of literary supplements in newspapers has shown a downward trend, and the "literary spirit" of newspapers is weakening; Third, the readers and authors of literary supplements are shrinking and aging. The reason for the decline of literary supplements, we must first see that this is not an isolated phenomenon, but a social phenomenon. Before the reform and opening up, the social status of literature was once raised to an inappropriate height. We attach too much importance to the social value of writers and literary works, and literary publications are often distributed in hundreds of thousands and millions. A work with personality will attract social discussion. After the reform and opening up, with the establishment of "one center" centered on economy, people’s lives gradually diversified and the status of literature began to decline. This decline, we can understand it as a rational regression. The decline of literary supplement is the product and part of this "rational return". It is normal that newspapers should also focus on economic work and naturally increase the layout and weight of the economy. The development of science and technology leads to the development of information. In the past, newspapers were the absolute first media, and the number of newspapers was relatively small. Its great social influence made newspapers the first choice for the first-class cultural people in China to publish their works. With the introduction of television into thousands of households and the rapid rise of the Internet, cultural people have more "choices of expression". This has led to the diversion of writers and readers of newspaper literary supplements, which has had a negative impact on the influence of the newspaper. In this sense, the decline of literary supplements is a manifestation of social progress, and it can even be said that this decline is almost irreversible. For literary supplements, there is no need to lament this decline. What we should see more is that as long as the paper media exists, the supplement will have its place, because the society will always need literature and art. The key is to cultivate this limited garden carefully and make it blossom brilliantly. This "meticulous farming" method should be: individuality, innovation and high quality. Problems and Countermeasures in Current Newspaper Literary Propaganda Every period of newspaper literature and art propaganda has its own characteristics and problems. An objective analysis of the main problems and their causes in the current literary propaganda and an active search for countermeasures to solve the problems will enable us to continue to better grasp the orientation of literary propaganda in the future, represent the direction of advanced culture, and make national scientific popular culture the main theme of newspaper literary propaganda. First, the main problems The unprecedented active cultural ecology brought by the open cultural environment. Faced with such an ecological environment, some of our literary and artistic reports are biased, that is, the weakening of national literary and artistic propaganda reports. Under the label of so-called "cultural integration", they worship the western culture, especially American culture, and lack due vigilance against American cultural hegemonism. In the open literary propaganda, all American cultures seem to represent the world literary trend, and there are few reports on other cultural forms. Under the background of globalization, we must maintain cultural diversity, especially strengthen the propaganda of our excellent culture. This is closely linked to maintaining national independence. The basic feature of culture is nationality, which is the cornerstone of this nation’s foothold in the world’s national forest. National culture is the symbol of national existence. When any culture loses its "nationality", it will cease to exist as an independent culture. Vulgarization tendency is another problem of current literary propaganda. Murdoch said that if the style of the newspaper was lower, the number of readers would be larger. The media going to the market regard the audience as consumers, even as God, and strive to satisfy them. What’s more, in order to attract readers, some newspapers’ entertainment news do not hesitate to violate professional ethics, catch shadows, hearsay and deliberately create false news, which greatly damages the credibility of the media and causes bad social impact. In fact, these media have misjudged the aesthetic taste of the audience, and the masses are extremely disgusted with this vulgar and even vulgar entertainment news. In fact, in today’s increasingly prosperous literary and artistic undertakings, there are a large number of literary and artistic news that can be reported and worthy of great efforts to track and study, and literary and artistic news can also be organically combined with interest and thought. This will be of great benefit to guide the healthy development of literature and art and to enhance the people’s artistic appreciation ability and aesthetic taste. Second, enhance the self-confidence of national culture The Chinese nation has always been full of cultural self-confidence, although our cultural self-confidence has been worn away in the storms of history. Without cultural self-confidence, there will be no consciousness of cultivating national spirit. The national spirit is the national self-consciousness, which is a lasting fundamental spirit that maintains national unity and survival and runs through the long history of national development. It is an inherent and continuous historical tradition in national culture and a spiritual force that promotes national prosperity and continuous progress. Fundamentally speaking, the national spirit is the national humanistic spirit and cultural spirit. Culture is pervasive, and dripping water wears away stones. People’s thoughts, hearts, consciousness and spirit are always occupied by a certain culture. The only difference lies in what kind of culture this culture is and to whom it belongs. In the international environment where various thoughts and cultures are stirring each other, once the national culture is weakened, other cultures will take advantage of it. We need to strengthen the self-confidence of national culture in newspaper literature and art propaganda. On the one hand, our national spirit and socialist ideology are being seriously challenged. On the other hand, we must take corresponding cultural security and cultural protection measures in the face of the infiltration of western culture. This is the need to adhere to the direction of China’s advanced culture, to carry forward and cultivate the national spirit, to compete for comprehensive national strength on a global scale, and to build a well-off society in an all-round way and realize socialist modernization. Only by strengthening the self-confidence of national culture can we keep Chinese culture awake in the process of communication and blending with foreign cultures and make it work for us, so that Chinese culture can constantly gain new motivation in the communication and blending of different cultures, thus making the cultures of all ethnic groups colorful and full of vitality, showing more distinctive cultural diversity and making new contributions to world civilization. Third, improve the means of literary and artistic propaganda Literature and art is an aesthetic grasp of objective life, and life is the only source of literature and art. The richness of objective life determines the diversity of literature and art itself. On the other hand, from the perspective of audience studies, our propaganda objects are very different in terms of cultural level, life experience, hobbies and appreciation ability, which objectively requires our newspaper’s literary and artistic propaganda to be diversified in terms of subject matter, variety and form, or style and mood. Therefore, our literature and art propaganda and reporting should be full of flowers and colorful. But on the other hand, we must have a main theme and a through line in grasping. The main theme requires that all our propaganda content should reflect the national spirit and the times. Without the diversity of the main theme, the whole literary propaganda will become chaotic and even deviate from the correct political direction. The main theme of literary and artistic propaganda is not to limit the scope of material selection for literary and artistic propaganda and reporting, nor to cancel the appreciation and entertainment of literary and artistic propaganda and reporting, and to make all programs a "high-profile door". Theme and diversity are not mutually exclusive and diametrically opposed, but complement each other. Literary news should pay attention to current affairs reporting, reflect news, broaden the field of literary reporting, comprehensively, fairly, objectively and accurately report the overall dynamics of literary and cultural circles, so that the audience can get relevant information in time; With a brand-new concept and unique perspective, we pay attention to and analyze the events and phenomena in the literary and cultural circles, and guide the audience to correctly understand and understand. One problem that can’t be ignored in literary news is entertainment. Entertainment is not vulgarization, but includes four factors: suspense, humor, passion and surprise. What we have suffered once is that we pursue elitism too much and ignore the needs of the public. If the most popular readers are blocked from our reports, then our reports and even newspapers will be blocked by readers. On the premise of grasping the main theme, we must attach importance to enriching people’s spiritual life and satisfying people’s requirements for enjoying entertainment. We must advocate healthy and progressive cultural entertainment and noble artistic taste, and we must never simply talk about entertainment and ignore ideology and tendency. For foreign countries, The literary and artistic programs of Hong Kong and Taiwan must not be blindly praised, not only for their artistry and freshness, but also for their selection according to the principle of putting social effects first. Give necessary guidance and inspiration to the appreciation and entertainment of the masses. Fourth, improve the quality of the literary and art propaganda team Our news propaganda includes literary and artistic propaganda, which conveys the voice of the party and the government, reflects the will and demands of the people and represents the fundamental interests of the people. It is the responsibility of every journalist to publicize scientific theory, spread advanced culture, shape a beautiful mind, advocate scientific spirit and promote social integrity in our reports. Hold high the great banner of Deng Xiaoping Theory, thoroughly publicize and implement Theory of Three Represents, firmly and consciously keep in line with the CPC Central Committee with Comrade Hu Jintao as the general secretary, closely focus on economic construction, serve the overall situation of the whole party and the whole country, thoroughly publicize the party’s basic theory, line, program and experience, safeguard the overall situation of stability and unity, inspire and mobilize the whole party and the people of all ethnic groups throughout the country to keep pace with the times, blaze new trails, and create a new situation in the cause of building Socialism with Chinese characteristics with a promising spirit. This is what we should always do in the news propaganda work. News and public opinion work is the work of the future and destiny of the party and the country. The correct orientation of public opinion is the blessing of the party and the people; The wrong direction of public opinion is a disaster for the party and the people. To firmly grasp the correct direction of public opinion, we must implement the principle of unity, stability, encouragement and positive publicity, vigorously reflect the bright, positive and healthy things in social development, and always adhere to the correct guidance of public opinion. Literary and artistic reports should also help and not add chaos. During the period of social transformation, various literary and artistic trends of thought emerge, and it is easy to produce hot spots. Literary and artistic reports should be well guided by hot spots. News focuses on hot spots and hot spots produce effects, which conforms to the inherent law of news propaganda. The problem is how to guide the hot spots correctly. Treat hot spots with political firmness, clear-headed, correct analysis and proper guidance. What should be hot should be hot, what should be stable should be stable, what should be cold should be cooled down, and what should not be hot should not be heated up. Which should be hot, which should be stable and which should be cold should not be determined by whether there is a sensational effect, but should be determined from the overall situation of the work of the party and the government and the fundamental interests of the broad masses of the people, and never from the interests of small groups or personal feelings. The key work of the party and the government and the major reporting tasks deployed in a unified way should be heated up purposefully, forming a strong public opinion and producing propaganda effects; You can’t speculate and render at will. It is necessary to guide incorrect public opinion with correct public opinion and influence non-mainstream media with mainstream media. It is necessary to control the propaganda style. Style and taste are also oriented, indicating what we advocate and what we oppose. High style and high taste can stimulate people’s fighting spirit, inspire people’s spirit and send people beautiful spiritual food; Low style and taste will distract people’s fighting spirit, paralyze people’s spirit and instill ugly and filthy things in people. It is necessary to achieve ideological, artistic and ornamental unity, and to appeal to both refined and popular tastes. In order to dedicate the best spiritual food to readers, journalists must strive to improve their journalism level and pay attention to propaganda art in order to enhance the propaganda effect. In order for correct public opinion to play a guiding role effectively, it is necessary to make news propaganda attractive and appealing. News propaganda can’t force readers to accept it, and it can’t rely on blunt preaching and indoctrination. Instead, it needs vivid facts and flexible forms to attract readers, so as to guide readers and improve their guidance level. The propaganda and reporting of literary news should combine the correct political direction with superb propaganda art. In order to achieve higher publicity art, journalists and editors engaged in literary news propaganda must improve their professional level in the following aspects: to have a solid foundation of journalism, we must make great efforts to lay a solid foundation of journalism. We should seriously study news theory, news knowledge and news editing skills, strive to improve the level of language and writing, practice the basic skills of news business, and master various news genres and means skillfully, so as to continuously improve the news propaganda effect; Have a good knowledge accomplishment. Journalists and editors of newspapers are involved in a wide range of knowledge when collecting and writing reports and editing manuscripts. If they want to cope with them freely, they must have extensive knowledge. Journalists and editors engaged in literary and artistic news reports should have extensive knowledge of politics, economy, history, society, law, culture, science and so on, and constantly learn all kinds of new knowledge to meet the requirements of journalism. At the same time, if journalists and editors have a high level of knowledge, the manuscripts and edited newspapers will be more knowledgeable and readable, which will arouse readers’ interest and meet their needs, thus enhancing the influence of news propaganda and improving the publicity effect; We must have a strong sense of innovation and quality, and dedicate more excellent news works to readers. Journalists and editors of newspapers must have the spirit of continuous innovation and the awareness of producing more quality products, and have new ideas, new ideas, new pursuits and new features in news propaganda, constantly exploring new reporting forms and constantly adopting new reporting methods.It is more important to constantly explore new themes, constantly write innovative works, and engage in literary news reports. It is more important to create new colors in form, and to reflect colorful literature and art with colorful reports; We must have strong news acumen and news discrimination, and work hard to be innovative, profound and lively, so as to make literary and artistic propaganda and reporting closer to life and readers. At the same time, the overall planning, layout design, column setting and other aspects of the newspaper’s literary news also require novelty, and strive to achieve the perfect unity of content and form, so that the newspaper’s literary news propaganda can be more loved by the readers, and consciously accept the correct literary orientation and entertain and educate. Journalists engaged in literary and artistic propaganda must seriously arm their minds with Deng Xiaoping Theory and Theory of Three Represents, constantly improve their ideological and theoretical level and professional accomplishment, be politically strong, professionally competent and have a correct style, constantly devote themselves to study, boldly explore and be brave in innovation, so that literary and artistic news propaganda can play a greater role in promoting the construction of socialist material civilization, political civilization and spiritual civilization. (Author: Jiang Zuosu Yang Gengyun Xiong Jiaojun Liu Shu ‘e Jing Wong Han Xiaoling) (Editor: Xu Changui)
Changes of Newspaper Literary Propaganda in the New Period
Discussion on the law of newspaper literature and art propaganda in the new period
How is BYD’s automatic parking performance？ New Song L EV automatic parking test
The new forces have seen more automatic parking. Today, let’s take a look at BYD’s automatic parking. Participating in this automatic parking test is BYD 2025. The car just went on sale at the Chengdu Auto Show at the end of last month, and when I got it, I could still feel the new YOLO. One of the highlights of the new car is that it supports automatic parking, including vertical parking spaces, lateral parking spaces and diagonal parking spaces. It is reasonable to say that it is difficult to beat it. Is this really the case? Just give it some tests.
Comment on 2025 Song L EV in a word.
Song L EV, who had already performed very comprehensively, was even more powerful after driving with wisdom.
Advantages:
1, the appearance is high, worthy of being the most beautiful BYD.
2. DiLink system has fast response and strong function.
3. The energy consumption is relatively low
4. Sitting posture is more natural
5. It is guaranteed by a strong dealer network.
Insufficient:
1. Only the high-profile models have the "Eye of God"
2. Only one four-wheel drive version is available.
As usual, the test will still be divided into three challenging subjects, namely, warehouse dumping, side parking and broken road parking. The vertical parking space is backed into the warehouse. This appetizer, I am afraid, will not be put in the eyes of the old driver, let alone the 2025 Song L EV. As a result, we gave it a "billion-point" strength. There is a fire shutter door in front of the parking space to limit the moving position, and there is a low-quality pressing line parking compression space next to the parking space. See if the 2025 Song L EV can withstand the pressure.
Maybe I’m rare and strange, and the performance of the 2025 Song L EV in the first subject has already surprised me. After recognizing the parking space, it did not hesitate at all. It slipped into the warehouse without any unnecessary adjustment, and the warehousing process was very slippery. In the process of parking, the vehicle’s judgment of the obstacle distance is also very accurate, and the right front almost passed by the shutter door, which scared me into a cold sweat, fearing that I would have to repair the door with my own money. The last stop position is completely faultless.
Next, it’s lateral parking, and this ET5T is parking on the line. Who are these people? In the face of a slightly tricky horizontal parking space, the 2025 Song L EV did not hesitate. After a slight adjustment, it began to enter the warehouse and then entered the parking space obliquely. After most of the car bodies have entered the parking space, simply move around and leave a certain space for the front and rear, and then complete the parking. The most commendable thing is that the vehicle has specially set aside a space for the right side to open the door, so that the co-driver can get on and off. This kind of operation, my girlfriend praised your car selection.
Finally, it is the most difficult parking on the broken road. The 2025 Song L EV was completed, but it was not completely completed. The vehicle skillfully borrowed the parking space opposite to facilitate its own operation. During this period, we met our camera, and we were still pressing hard. When the camera took a step back, it took a step forward. This result has been encountered when we tested Weilai’s automatic parking in the past. Let’s just say we didn’t park all the parking spaces across the street. Therefore, we will deal with this project as "to be determined" first, and then test the vehicle when we are fully prepared next time.
Generally speaking, the automatic parking performance of the 2025 Song L EV can really give high marks. Although we want to beat it by narrowing the parking space, it still shows strong stability and reliability. The only question now is, will it come up with other solutions in the face of a narrower dead-end parking space? Friends in the comment area may also wish to discuss it together.
As of 24： 00 on December 13th, the latest situation of novel coronavirus epidemic in China.
From 0: 00 to 24: 00 on December 13th, 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps reported 2291 newly confirmed cases. Among them, 42 cases were imported from abroad (8 from Fujian, 8 from Shandong, 6 from Beijing, 5 from Guangdong, 4 from Shanghai, 4 from Shaanxi, 3 from Sichuan, 2 from Inner Mongolia, 1 from Heilongjiang and 1 from Jiangsu). There are 2249 local cases (1044 cases in Guangdong, 476 cases in Beijing, 179 cases in Chongqing, 112 cases in Hainan, 90 cases in Zhejiang, 73 cases in Sichuan, 70 cases in Fujian, 66 cases in Henan, 20 cases in Liaoning, 20 cases in Shandong, 19 cases in Shaanxi, 16 cases in Shanghai, 16 cases in Yunnan, 13 cases in Inner Mongolia, 12 cases in Jiangsu and 11 cases in Heilongjiang. There were no new deaths. Seven suspected cases were added, all of which were local cases (6 cases in Beijing and 1 case in Chongqing).
On that day, 3357 new cases were cured and discharged, including 89 imported cases and 3268 local cases (1800 in Guangdong, 295 in Beijing, 177 in Chongqing, 168 in Fujian, 132 in Shanxi, 102 in Shandong, 79 in Heilongjiang, 72 in Yunnan, 67 in Inner Mongolia, 61 in Henan, 57 in Zhejiang, 45 in Jiangsu and 44 in Sichuan). There were 14 cases in Hunan, 9 cases in Xinjiang, 8 cases in Anhui, 7 cases in Hebei, 5 cases in Guangxi, 2 cases in Hubei, 2 cases in Tibet, 2 cases in Gansu, 2 cases in Qinghai, 1 case in Tianjin, 1 case in Jilin and 1 case in Jiangxi), and 232,391 close contacts were released from medical observation, with 3 cases of severe cases increasing compared with the previous day.
There are 444 confirmed cases (no severe cases) imported from overseas, and 1 suspected case. A total of 28,317 cases were diagnosed, and 27,873 cases were cured and discharged, with no death.
As of 24: 00 on December 13th, according to reports from 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps, there are 35,274 confirmed cases (including 150 severe cases), 329,409 discharged cases have been cured, 5,235 cases have died, 369,918 confirmed cases have been reported, and 14 cases are suspected. A total of 15,109,273 close contacts were tracked, and 596,873 close contacts were still under medical observation.
A total of 8977357 confirmed cases were reported from Hong Kong, Macao and Taiwan. Among them, there were 478,020 cases in Hong Kong Special Administrative Region (103,631 cases discharged and 11,021 cases died), 1,142 cases in Macao Special Administrative Region (804 cases discharged and 6 cases died) and 8,498,195 cases in Taiwan Province (13,742 cases discharged and 14,722 cases died).
Note: At present, COVID-19 implements the strategy of "willing to do all the tests". Many asymptomatic infected people no longer participate in nucleic acid testing, so it is impossible to accurately grasp the actual number of asymptomatic infected people. From today (December 14th, 2022), the data of asymptomatic infected people will no longer be published.
Selling 128,800-200,800 yuan Nazhijieyou 6 SUV listed.
[New car on the market] On June 6, 2014, Yulong was officially listed. Nazhijieyou 6 provides consumers with 7 models to choose from.Its price range is 128,800 yuan-200,800 yuan.. See the table below for details:
First, the new car interpretation
Appearance: young and fashionable, highlighting sports style.
Nazhijieyou 6 SUV provides consumers with four body colors: French china white, Starlight Sandalwood, Glass Red and Amber Gold. In terms of appearance, the front face of the new car adopts a large mouth grille and is decorated with a large number of chrome strips. At the same time, the body line of the new car is very full, and its waistline presents a slightly rising shape. In terms of the tail, the Nazhijieyou 6 SUV uses a slip-back design, which has a prominent sense of movement.
In terms of size, the length, width and height of Nazhijieyou 6 SUV are 4625/1825/1620mm and 2720mm respectively. The new car is positioned at.
Interior design: full of sense of technology
In terms of interior, the interior design of Nazhijieyou 6 SUV is still based on the sense of science and technology. The whole interior of the new car adopts a wrap-around design and is equipped with three spokes with shift paddles. The center console is equipped with a 9-inch LCD screen, and the function buttons are staggered and orderly. At the same time, in order to highlight the sports atmosphere, the interior of the new car is decorated with imitation carbon fiber panels, and the tachometer and digital speedometer are placed in the middle of the dashboard.
Comfortable configuration: the low-profile model is inferior, and the top-profile model is luxurious.
In terms of comfort configuration, such as headlight cleaning, multi-function, shift paddles and other configurations, they are only assembled on top or sub-top models of 1.8T or 2.0T. The 9-inch LCD screen integrated with Nazhijie Tinlk+in-vehicle information system is equipped on all models except the lowest one. In addition, the new car is also equipped with HUD head-up display system, and the top model is also equipped with JBL speakers that can be lifted automatically.
In terms of safety configuration, Nazhijieyou 6 SUV comes standard with front row, +EBD, BAS system and system. In addition, the top model is also equipped with side safety air curtain and front.
Space performance: the backrest angle of the rear seat is adjustable, and the storage space is rich and humanized.
Thanks to the wheelbase of 2720mm, Nazhijieyou 6 SUV provides consumers with more spacious and comfortable rear space. At the same time, it is worth noting that the back seat can be adjusted by about 20, and passengers can adjust the seat back according to their most comfortable sitting posture.
In terms of storage space, there are storage spaces at the door of Nazhijieyou 6 SUV, under the front seats, at the lower left of the steering wheel and behind the bumper. At the same time, there is also a box specially placed in front of the new car bumper, which is quite humanized.
Power equipment: 1.8T engine +5-speed automatic manual transmission /2.0T engine +6-speed automatic manual transmission.
Nazhijieyou 6 SUV is available in 1.8T or 2.0T, of which the former has a maximum output of 158 HP and a maximum output of 230 Nm, which is matched with a 5-speed automatic manual transmission. The latter has a maximum power output of 180 HP and a maximum torque of 256 Nm, which is matched with a 6-speed automatic manual transmission. In terms of drive form, all models of Nazhijieyou 6 SUV are.
Second, the new car evaluation review
For the 2.0T model of Nazhijieyou 6 SUV, after entering the cockpit, whether it is rich in configuration, seats with good package or spacious in-car seating space, it gives people a feeling of leaning towards comfort. But when the vehicle starts, tap the accelerator, and the sports side of Nazhijieyou 6 SUV will be displayed. In addition, because the new car’s system training is biased towards sports, its good support will also bring more confidence to drivers.
> > > Click to learn more about the performance of Nazhijieyou 6 SUV and see the detailed evaluation content < < <
Third, the new car background
As early as June 2012, Na Zhijie released a publicity map of the new SUV model, and said that the new car will be released in 2013. Then in August of the same year, the spy photos of the new car’s overseas road test were exposed, and we learned that Na Zhijie’s new SUV will share the platform technology with Na Zhijie 5.
On November 11th, 2013, Na Zhijie was officially released in Taiwan Province.
At the 2013 Shanghai Auto Show, Na Zhijie’s brand-new SUV model did not appear on the stage, which may be a pity for fans who were concerned about this new car at that time. Until November 11th, 2013, Nazhijie’s brand-new SUV was officially released in Taiwan Province, named U6 TURBO. The new car was positioned in the compact SUV market. According to the information at that time, Nazhijie U6 TURBO will be listed in mainland China in 2014.
On February 12th, 2014, Dongfeng Yulong officially announced that its new compact SUV Nazhijie U6 TURBO was officially named "You 6 SUV", and the new car will be officially released in 2014. Then at the Beijing Auto Show in April of the same year, Nazhijieyou 6 SUV was released. On May 6, 2014, we learned from the official that the Nazhijieyou 6 SUV will be officially launched on June 6, and the new car will provide consumers with 7 models to choose from, with the pre-sale price range of 128,800 yuan to 200,800 yuan. On June 6, 2014, Nazhijieyou 6 SUV was officially launched.
Fourth, Nazhijieyou 6 SUV competitors
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Nazhijieyou 6 SUV is positioned in the compact SUV market. In this market, H6, CS75 and X80 are all strong competitors of Nazhijieyou 6 SUV, among which Changan CS75 and Chery 5 are the biggest selling points with their young and fashionable appearance and high cost performance, while Haval H6 has become the most confident model in this market segment with its super rich selectivity and monthly sales of 18,157 units in 2013. In addition, in view of the fact that the price range of Nazhijieyou 6 SUV is 128,800 yuan-200,800 yuan, which has covered joint venture brands such as Dongfeng and other entry-level models, Nazhijieyou 6 SUV will not only be impacted by independent brands. Nazhijieyou 6 SUV also has its own advantages, such as rich electronic configuration, equipped with 1.8T and 2.0T power systems, which have played a positive role in its competitiveness. On the whole, in the compact SUV market, Nazhijieyou 6 SUV will face great pressure after listing, but it will fight for its own place by virtue of its own advantages.
V. Market conditions and car booking information
At present, the Nazhijieyou 6 SUV model has begun to accept reservations, and the deposit across the country is generally between 3,000 yuan and 20,000 yuan. Most dealers only show their cars to the store. In the car pick-up cycle, some dealers said it would take 1-3 months. If you are considering buying Nazhijieyou 6 SUV, I suggest you call your local dealer to find out the specific situation.
Summary:
The launch of Nazhijieyou 6 SUV will undoubtedly add a new choice to the compact SUV market. The fashionable and dynamic shape, humanized interior design and rich electronic configuration displayed by the new car can be regarded as "showstopper". However, when faced with the challenge of "good players from all walks of life", let us wait and see what kind of sales results Nazhijieyou 6 SUV will achieve. (Text/car home Lei Fang)
Car home Forum will also conduct online listing and price quiz of Nazhijieyou 6 SUV simultaneously. Please click the following link to view the participation:
[New Car Online] A stylish SUV with rich configuration online Nazhijieyou 6 listing conference-new car courier
//club.autohome.com.cn/bbs/thread-c-3293-30760343-1.html
The female driver of the online ride-hailing car recorded 62 passengers in 4 months. The story is about to be published in a book (Photos)
Jiang Meixia organized the four passenger stories she recorded into a book and named it "Right Heart · Listening".
Ms. Jiang took more than 200 rides for about four months and recorded the stories of 62 passengers, about 70,000 words. "Living in other people’s lives, truly feeling their joys and sorrows, switching between emotions, unable to help herself," she wrote at the end of the book. "Having such an experience is worth sobering up and satisfying."
And behind her recording these stories is the mutual trust and tolerance between strangers.
The 62 passengers covered all walks of life, of different ages and classes. Most of them started with the appearance of the passengers and the place where they got on the bus. Their stories could be described as strange.
"No matter what everyone is going through, they are generally satisfied and have their own little happiness." Jiang Meixia said that she set the tone for herself from the beginning to record these "positive energy" things.
Chengdu Business Daily reporter, Yu Zunsu, Lu Wangyi, photojournalist, Zhang Jian
After 120 days of online hailing and carrying more than 200 strangers, Jiang Meixia recorded the content and experiences of her chats with passengers in 60,000 to 70,000 words, bound into a book and titled "Right Heart · Listening". Just like Pu Songling, who set up a stall for tea in exchange for stories, in just four months, Jiang Meixia used online hailing to "break" into the lives of strangers in this city, and exchanged them for ordinary and touching stories. At present, she is still revising these stories, "hoping to find a suitable publisher to publish these stories."
Hundreds are harvested every day
But not RMB, but text
"When I experience my own joys and troubles, I think from time to time. Are others as happy as I am? Are others as worried as I am? What kind of life are they living?" – From Right Heart · Listening
Due to the need to take care of her daughter in the third year of high school, Jiang Meixia has no online car-booking now. A bound "book" is kept at home, full of the experience of driving and soliciting customers. In her words, "I get hundreds of dollars every day, but unfortunately it is not RMB, but some scattered words."
Even though she is already a mother, Jiang Meixia still maintains a curious heart about new things. Last year, she signed up for a ride-hailing account. "I just want to experience it, not to make money, not to meet strangers, just to learn about new ways of getting around." During the four months from May to August last year, Jiang Meixia drove her Toyota SUV and started driving online hailing in the main urban area of Chengdu.
Once near Taikoo Li, a male passenger "collapsed" in the passenger seat as soon as he got on the bus. "I was really depressed." The way the other party talked made Jiang Meixia unable to adapt for a while. "I also chatted with him naturally, like real-world friends who have known each other for a long time." She said that the man told her that he was a special ride on the Internet to chat with strangers. "This should be one of the first 10 passengers I pulled, and it is also the first time I met a passenger not to go somewhere, but to chat." Jiang Meixia said that this is the first time in her life that she has acted as a confidant sister for a stranger.
"In fact, every passenger has their own thoughts that are inconvenient to share with their family and friends." Since then, Jiang Meixia, who has always liked to code, has the idea of deliberately digging into the stories of strangers around her. "I want to treat myself as a driver and break into their lives." After that, there are more notebooks and pens in her car, and she will record the interesting stories one by one and organize them when she gets home.
By August last year, Jiang Meixia had run an online taxi for about four months. She received a rough count of more than 200 orders and recorded the stories of 62 passengers, about 70,000 words.
The trust and tolerance of strangers
Four months of feeling like living someone else’s life
"Baby, don’t worry, it’s been a long time! Just like that, enjoy it casually, happily, and carefree, and grow up slowly." – From "Right Heart · Listening"
After graduating from college, Jiang Meixia worked in sales for many years. "To do sales is to ask for people. Although customers change from unfamiliar to familiar, they have interests, so it is difficult to have such a simple and easy chat." Before that, Jiang Meixia believed that there was no trust and deep communication between strangers. "I take a taxi and never talk to my master." However, the experience of driving an online car-hailing made her feel that strangers can also chat like this – like friends, talk about work and life.
"When I experience my own happiness and troubles, I think from time to time, are other people happy like me? Do other people have the same worries as me? What kind of life are they living?" This is the passage at the beginning of Jiang Meixia’s book. In four months, her passengers include elderly people in their late 80s, babies waiting to be fed, junior high school students, newcomers in the workplace, sweet couples, successful people… Different people tell different stories.
At the end of the book, Ms. Jiang writes, "Living in other people’s lives, truly feeling their joys, sorrows and sorrows, switching between various emotions, and not being able to do it yourself. Having such an experience is worthy of sobriety and satisfaction."
She said that the little happiness expressed by strangers moved her, and she had met people who were full of complaints due to the pressure of life, but everyone was looking forward. Behind the recording of these stories is the mutual trust and tolerance between strangers.
Zhang Lan, a psychology expert, said that common topics are the basis for chatting with each other, and the enclosed moving space of the carriage creates such a chatting environment for passengers and drivers. "Everyone has the need to share and talk, but you may not find someone willing to listen in life. There is no interest relationship between strangers, they are psychologically equal, and there is no cost from the beginning to the end of the communication."
This also explains why so many strangers are willing to take the initiative to chat with Jiang Meixia, allowing the online ride-hailing driver, who majored in Chinese and worked in sales in college, to have the opportunity to record the stories of unfamiliar passengers.
62 passengers from all walks of life
"Everyone has their own little happiness"
"Living in other people’s lives, really feeling their joys and sorrows, switching between various emotions, and not being able to do it yourself. Having such an experience is worthy of sobriety and satisfaction." – From "Right Heart · Listening"
Looking at Jiang Meixia’s book that tells the stories of unfamiliar passengers, the 62 passengers cover all walks of life, of different ages and classes. Most of them start with their appearance and boarding location, and their stories can be described in various ways.
In the book, a primary school student told her that the study pressure was too great, and she had to go to the training class to make up lessons during the holiday, and she had to play the piano after making up lessons. Once, a 73-year-old lady got on the car, and few elderly people would use the software to call a car. Jiang Meixia praised a few words, and the cheerful old man said that if she had not had diabetes for more than 20 years, she would be in better spirits. Thinking that her mother had just been diagnosed with diabetes, Jiang Meixia paid attention to ask more questions. The old man very enthusiastically advised Jiang Meixia not to worry, and also recommended to her the medicine he had been taking.
In the account, Jiang Meixia once again mentioned a male passenger who had been picked up in Taikoo Li. The other party said that he had started from scratch to invest millions to open three tea restaurants in the city center, and he was sitting in several luxury cars. He seemed to be a successful person in the eyes of his relatives and friends. But others did not know how tired he was. He rolled his sleeves and washed dishes when he was busy in business, couldn’t even pay the chef’s salary when he was in bad business, and his wife was unwell. The huge mental pressure made him unable to breathe, but he couldn’t tell his employees and friends that he "always had to stretch".
"You and I don’t know each other, and the chance of meeting again is too small, so I won’t drive today, thank you for being my audience." Arriving at the destination, the man said, feeling better after complaining, and thanked Jiang Meixia apologetically.
"No matter what everyone is going through, they are generally satisfied and have their own little happiness." Jiang Meixia said that she set the tone for herself from the beginning to record these "positive energy" things.
In fact, it is not easy to chat with unfamiliar passengers every time. Jiang Meixia does not shy away from this point. She said that in fact, there are also some passengers who are very negative. She also recorded such passengers in her book: She once picked up a lady in Shiyangchang. After getting on the bus, the other party began to complain about her family and business. "Alas, business is too difficult now. The noodle shop became annoyed and couldn’t find a way to live in the clothing factory the day before yesterday. It’s so hard to make money!"
She said that she tried her best to keep the passenger from being so depressed, but she seemed a little powerless. "Sometimes, people are infected by this negative emotion." But later, she thought that the passenger might feel better after complaining.
Last September, because her daughter was in high school, Jiang Meixia stopped driving online taxis, and she began to organize the 62 passenger stories she had written down. She named the story and mood told by the passenger sitting on her right "Right Heart · Listening". In addition to the preface and postscript, the first chapter "Listening to the Wind" tells the little happiness of ordinary people, the second chapter "Slow and Long" records the cuteness and troubles from elementary school students to college students, and the third chapter "Practice" is the richest. It contains 32 stories, all of which are the mental journey of passengers in the workplace or with rich social experience.
For now, she is still revising the stories, "hoping to find the right publisher to publish them."
The passengers recorded by Jiang Meixia
● Hit the "flying" Lairong to eat the fly restaurant
Received a call from Beijing. As soon as they got on the bus, two passengers, a man and a woman, discussed the twice-cooked pork and cold white meat for lunch, and smacked their tongues. "Are you here for business?" The female passenger rushed to answer: "We are here specifically for Chengdu cuisine. We don’t go to a single scenic spot, we find a place to eat every day, then go shopping, then eat again, go shopping and eat, hahahaha." The two who jokingly called the tour "foodie journey" laughed.
I suggested that the two refer to the rankings of Dianping, but the male passenger said that he did not want to go to the big-name restaurants that are blooming everywhere, and he chose the small restaurants that the locals like to go to. The taste is authentic.
● Bad luck
I made an appointment to pick him up at the entrance of Fuqin Community, and I saw a man in a gray jacket standing handsomely in the middle of the isolation pile, holding a small floral umbrella in one hand, looking at his mobile phone, and then looking at the direction of my car. Parking close to him, he quickly folded the umbrella, carefully placed the umbrella next to his right foot, and turned to me: "Go to He’s Orthopedic Hospital."
"Oh, it’s raining too much, I can’t go out at all." The man looked at the continuous rain outside the window and sighed.
"A few days ago, the newspaper also reported that an uncle sent two children to school and was washed into the river and disappeared. It’s terrible." The attentive man turned his head and said, "Drive slowly on rainy days.
"Well, you can see little scrapers everywhere on the road these days." I smiled gratefully at him, "So don’t think I’m driving slowly."
"How could it be? I am a person who has suffered a loss, and I will definitely not be too slow." The man saw my doubtful expression and patted his right arm wrapped in a jacket, "I am going to the orthopedic hospital to change my medicine. I got off work a little late one day last month. Because I live in Wenjiang, I wanted to go home quickly. I rode a battery car on the express lane at a speed of about 65 yards, but I was hung up by the taxi and broke my shoulder blade. Fortunately, the reflector of the taxi hung me down. If the car hit me directly, the consequences would be unimaginable."
"However," the man changed the topic, "Thank God for giving me such a profound experience when I was young. At least, in the next few decades, I won’t have any accidents because of my’fast ‘. The so-called disaster and fortune depend on each other, I’m really grateful."
● Sales
Driving in the direction of home, I received a list.
A man and a woman got into the car with raindrops all over their faces, and the boy also opened the door of the car to let the girl get into the car first. After getting into the car, the two continued to talk enthusiastically. The girl’s tone was obviously dominant and dominant, and the boy seriously echoed
Suddenly, I felt the girl lying on my driving chair, a little uncontrollable excitement: "Sister, how much is your car insurance? Did you buy it?"
"The car insurance must have been bought long ago, and it hasn’t expired yet." I thought to myself, "Are you afraid that if I don’t buy insurance, I won’t be covered if there is a problem on the road?"
"Sister, your drivers should have a group, right? You usually communicate there? Our company has an event where we can give you as much red wine as you buy insurance. For example, if you buy insurance for 5,000 yuan, our company will give you 5,000 yuan worth of red wine, which is very cost-effective."
"Really? There’s such a good thing? Then how do you make money? You always have to make money, right?" To be honest, I was a little on guard.
"Look, I just said, you have to ask how you make money." The boy saw the stitches and teased a little. Feeling that the girl rolled her eyes at the boy, the boy immediately became silent.
"During the current promotion period, we mainly want to promote the brand of our red wine. When the popularity is established, we will naturally make money."
"Sister, do you have a lot of WeChat? I’ll add your WeChat, and I’ll send you the information about the red wine."
I haven’t had time to answer yet.
"Sister, this is my business card. If the introducer comes over, call me and promise to give you a commission." The girl’s tone was unquestionable.
(Due to layout reasons, it has been slightly deleted.)
100,000-class SUV king explodes! Is the wheelbase of this Geely 2.0T new car comparable to Highlander？
Recently, according to the latest declaration information given by the Ministry of Industry and Information Technology, Geely Haoyue L completed the declaration. The new car has made great changes in appearance, and the brand-new air intake grille is more domineering; In terms of power, a brand-new 2.0T engine has been installed. Compared with the 1.8T engine of the current Haoyue model, the maximum output power has been improved.
It is worth mentioning that, according to the information of the declaration map, it is possible that the new car will be named-Haoyue L, and 7-seat layout is available.
Learn about new cars in one minute:
1. The straight waterfall air intake grille is domineering.
2. The wheelbase and body size are further increased.
3. The maximum power of refitting 2.0T engine is 160kW.
Geely Haoyue L hasn’t changed much in appearance, but it has become more masculine and tough with the new style grille and the blessing of the back surround.
The front face of the new car adopts a brand-new straight waterfall air intake grille, and the internal details are decorated with several thick chrome trim strips; The upper part of the front middle net is connected with the slender headlights on both sides with a thick decorative strip, which makes the whole front face of the new car simpler, and highlights its domineering side with the blessing of the thick chrome decorative strip.
Coming to the side of the car body, the car body part follows the simple design style of the current model Geely Haoyue, and the depression treatment camp at the wheel eyebrow creates a certain sense of strength for it.
The tail is designed with a penetrating taillight. Compared with the Geely Haoyue model, which uses a horizontal chrome trim to create a visual illusion of false penetration, this time Haoyue L brings a real penetrating design, which is connected by light strips and is more recognizable. At the same time, it also changed into a brand-new rear enclosure style, adopted the exhaust layout of both sides, and the thick exhaust decorative strip further strengthened its tough image.
It is worth mentioning that the tail logo of the new car is "Haoyue L", and it is expected that the new car will be named Geely Haoyue L.
Since the logo of "L" is added, the body size of the new car will inevitably change. According to the application information given by the Ministry of Industry and Information Technology, the long height of the new car is 4860*1910*1770(1840)mm and the wheelbase is 2825mm. Compared with Geely Haoyue, the body size and wheelbase have been significantly improved, and it is expected to be reflected in space.
In terms of power, Geely Haoyue L is equipped with a 2.0T engine, and the most intuitive change is reflected in the power. Compared with Geely Haoyue’s 1.8T engine, the maximum power is increased by 25kW (160kW).
According to the engine model JLH-4G20TDJ, it can be known that this engine is consistent with the 2.0T engine on Geely Xingyue L, which means that Geely Haoyue L will probably use the same power system, and it is expected that the traditional system will be equipped with a 7DCT wet dual-clutch gearbox.
Geely Haoyue L Positioning is a medium-sized SUV. According to Geely Haoyue’s guide price range of 10.36-14.26 million yuan, the competing products it faces will be Chery Tiggo 8 PLUS, Ford Lingrui and other models.
Chery Automobile-Tiggo 8 PLUS
Guide price: 124,900-169,900 yuan.
Jiangling Ford-Lingrui
Guide price: 139,800-169,800 yuan.
Emgrand L, Bo Yue L, Xing Yue L … No matter which model, in recent years, Geely Automobile has been continuously optimizing and perfecting its own product system to enhance its comprehensive competitiveness through the "plus L" treatment. Geely Haoyue L is no exception, through a more refined appearance and equipped with a more mature and advanced powertrain, to enhance its competitive advantage. It is simple, but useful, to use all available resources to enhance one’s own advantages!
Zuckerberg talks about Tik Tok’s overseas version： It is doing very well and will push independent apps to compete with it.
On October 1st, The Verge, an American technology news website, published the recorded manuscripts of two internal meetings of Facebook in July. Zuckerberg, CEO of Facebook, talked deeply about the difficulties and challenges faced by the company. Notably, in the Q&A session with employees, Zuckerberg mentioned TikTok, a competitor from China. Zuckerberg said that he was developing a product called Lasso to compete with TikTok.
TikTok is the overseas version of ByteDance’s popular short video App Tik Tok. In the past, China’s Internet products were often concentrated in emerging markets such as Southeast Asia, but TikTok successfully swept the mature markets including the United States and Japan.
TikTok IC diagram
The employee’s question is: "Are we worried about the growing cultural influence of TikTok among young people and Generation Z (people born between the mid-1990s and 2000)? What is our blocking plan for this? "
Zuckerberg said, "TikTok has done a very good job. One thing that deserves special attention is that in the past, the picture of the Internet world was that American companies mainly provided various services, while China companies mainly provided similar services in China. For example, Tencent is trying to bring some products to Southeast Asia, and Alibaba is also expanding payment services in Southeast Asia, but overall, this global expansion is very limited. "
"TikTok, founded by ByteDance, is really the first consumer Internet product launched by a China technology giant that can achieve worldwide success. And it began to get good results in America, especially among young people. It has also grown very fast in India, and in terms of scale, Instagram is a thing of the past in India. So this is a very interesting phenomenon. " Zuckerberg said.
"We think so: TikTok is a combination of short, immersive short videos and browsing. Just like the Explore Tab we use on Instagram, this function is mainly about displaying and highlighting different feed posts. TikTok is like exploring a story, which is the whole application. Then there are creators who are committed to creating content. "
Zuckerberg revealed, "Therefore, we have many measures to develop in this area. We are developing an App product called Lasso, hoping to adapt to the markets of Mexico and other countries. This is the earliest one. Next, we will see if it can be launched in countries and regions where TikTok is not particularly influential (referring to Lasso), and then compete with it in countries and regions where TikTok has a large market. "
Comprehensive report by The Paper reporter Chen Yuxi
Illustration of rare wild animals in Hunchun ｜ Tigers roar, apes cry, geese fall and fish sink.
There are many things to see in the new round of financial opening-up when foreign capital comes to China.
At the 14th Beijing International Finance Expo, more than 150 Chinese and foreign financial institutions gathered to show the latest achievements in financial risk prevention and control, smart financial services and inclusive finance innovation. Spring light photo (people’s vision)
In the process of expanding financial openness, China has also actively initiated the establishment of international financial institutions such as the Asian Infrastructure Investment Bank. The picture shows the headquarters building of the AIIB in Beijing Financial Street. Xinhua News Agency reporter Wu Kaixiang photo
Financial opening will directly serve the economic and trade exchanges between China and overseas. The picture shows a busy scene in Chongqing Central Station of China Railway Lianji at Chongqing Railway Port on May 7 this year. Photo by Sun Kaifang (People’s Vision)
Not long ago, Guo Shuqing, President of China Banking and Insurance Regulatory Commission, China, said that on the basis of in-depth study and evaluation, 12 new measures to expand the opening up of the banking and insurance industries will be introduced in the near future. In recent days, people from all walks of life have been paying more and more attention to the opening up of China’s financial industry. Insiders pointed out that China’s new round of measures to expand the opening of banking and insurance industry not only responded to the concerns of foreign financial institutions, but also met the needs of China’s own economic and financial development.
These opening measures are not only conducive to enriching market players, stimulating market vitality, but also improving the management level and competitiveness of the financial industry; It is also conducive to learning from international advanced concepts and experiences, expanding product and service innovation, and increasing effective financial supply, which embodies the meaning of China’s economic development towards high quality.
Foreign investment in China "has a bigger door and a wider road"
— — Expanding financial openness will help improve the business space and convenience of foreign-funded institutions in China.
In early May, a message released by the State Administration of Foreign Exchange aroused widespread concern. This information shows that since the beginning of this year, the State Administration of Foreign Exchange has approved a total of 13 qualified foreign institutional investors (QFII) with a total investment quota of 4.74 billion US dollars, exceeding the total amount approved in 2018; A total of 12 RMB qualified foreign institutional investors (RQFII) were approved to invest a total of 24 billion yuan, exceeding half of the total amount approved in 2018. This means that the door for foreign capital to enter China is getting wider and wider.
"China’s determination to open wider to the outside world and a series of reform measures it is promoting have made China’s financial market more and more attractive to foreign investment. China’s stock market and bond market have been included in several global important indexes one after another, which also makes foreign capital have a strong allocation demand for China’s financial market. In the first quarter, overseas institutions bought a net of US$ 19.4 billion in Chinese stocks and US$ 9.5 billion in Chinese bonds, a substantial increase compared with the same period last year and the fourth quarter. The State Administration of Foreign Exchange will continue to actively support the expansion of the financial market to the outside world, meet the expanding investment needs of overseas investors in China’s financial market, and attract long-term global capital to enter China’s financial market. " The relevant person in charge of the State Administration of Foreign Exchange said.
Beyond the implementation level, 12 new initiatives issued by China Banking and Insurance Regulatory Commission, China, have attracted more attention. Specifically, these measures mainly include: canceling the upper limit of the shareholding ratio of a single Chinese bank and a single foreign bank to Chinese commercial banks at the same time; Cancel the total assets requirement of $10 billion for foreign banks to set up foreign-funded corporate banks in China and $20 billion for foreign banks to set up branches in China; Cancel the $1 billion total assets requirement for overseas financial institutions to invest in trust companies; Allow overseas financial institutions to invest in foreign-funded insurance companies in China; Allow foreign insurance group companies to invest in the establishment of insurance institutions; At the same time, relax the access policy for Chinese and foreign financial institutions to invest in the establishment of consumer finance companies; Cancel the approval of foreign banks to start RMB business, and allow foreign banks to operate RMB business when they start business.
Xiao Yuanqi, spokesperson of China Banking and Insurance Regulatory Commission, China, said that the 12 new opening-up measures are aimed at further improving the foreign investment and business environment in the financial sector and stimulating the vitality of foreign investment in the development of China’s financial industry. "For example, if the relevant restrictions on the ratio of foreign shares are abolished, foreign investors can freely choose to operate in China by means of equity participation, joint venture or sole proprietorship, so as to further promote fair competition between Chinese and foreign investors. For another example, canceling the quantitative access requirements for institutions such as total assets and comprehensively evaluating the qualifications of applicants with more prudent conditions can attract more high-quality foreign-funded institutions with professional characteristics, which will help to further enrich financial market players and improve the supply of financial services. In addition, measures to expand the scope of foreign-funded business will further expand the space for foreign-funded institutions to operate in China and enhance their operational convenience. "
Ceng Gang, deputy director of the National Finance and Development Laboratory, believes that the new opening policy is the implementation and deepening of the general direction and policy principles of financial opening in the previous stage. "For example, at the same time, the upper limit of the shareholding ratio of foreign banks to Chinese commercial banks is cancelled, which reflects the consistency standard of foreign capital and Chinese capital; For another example, canceling the approval of foreign banks to start RMB business and allowing foreign banks to operate RMB business when they start business is also a manifestation of promoting more full competition in the market. " Ceng Gang said.
The "catfish effect" will expand.
— — The entry of "small but beautiful" and "small but refined" foreign capital will make China’s financial system more balanced.
The impact of the new round of financial opening policy is undoubtedly enormous. It is understood that at present, the banking and insurance industry in China has formed a multi-ownership structure of state-owned, private and foreign capital. Among them, private capital has accounted for 43%, 56%, 83% and 49% of the total share capital of joint-stock banks, city commercial banks, rural commercial banks and insurance companies respectively. Foreign banks and foreign insurance companies account for 1.64% and 6.36% of assets in China.
Guo Shuqing pointed out that financial management departments adhere to internal and external consistency, treat all domestic and foreign entities fairly and equally, and cooperate and compete under the same rules to form a win-win situation. He said that by further opening up and building a fair and consistent market environment, it will be more conducive to the full competition of banking and insurance institutions, optimize the shareholding structure, standardize shareholder behavior, and form a reasonable and diverse market system.
Take "allowing overseas financial institutions to invest in foreign-funded insurance companies in China" as an example. Before liberalization, the overseas shareholders of foreign-funded insurance companies should be insurance companies; After liberalization, allowing qualified non-insurance financial institutions to hold shares in foreign-funded insurance companies can enrich the types of shareholders and sources of funds of foreign-funded insurance companies. "At present, China insurance market has introduced six foreign insurance brokerage companies. Cancelling the requirements of relevant business years and total assets will help encourage and guide high-quality foreign-funded insurance brokerage companies with significant late-comer advantages to enter the China market, and help China deepen exchanges and cooperation with advanced international counterparts. " Xiao Yuanqi said.
According to Dong Ximiao, vice president of Chongyang Financial Research Institute of China Renmin University, the launch of a new round of opening-up measures in the financial industry will help to introduce small and medium-sized foreign financial institutions with characteristics and advantages, improve the unbalanced domestic financial institution system, promote more cooperation between domestic and foreign small and medium-sized financial institutions in terms of equity, business and products, and also help finance to better serve private small and micro enterprises.
"Previously, the foreign capital introduced by China was basically a top-level large-scale well-known foreign-funded institution. The cancellation of scale restrictions is conducive to the relatively small scale of foreign capital introduction, especially the better development, ‘ Small and beautiful ’ 、‘ Small but refined ’ Small and medium-sized foreign capital entered China. The introduction of these small and medium-sized foreign-funded institutions, on the one hand, is conducive to the enrichment of the main level of the financial industry in opening up to the outside world, and improves the unbalanced state of China’s financial system; On the other hand, it is conducive to the formation of ‘ Catfish effect ’ To promote full competition in the financial industry, so that private enterprises and small and micro enterprises in the real economy can get more support. " Dong Ximiao told reporters.
Peng Zhiwei, director of the Department of International Economics and Trade of Nankai University, pointed out in an interview with this reporter that a direct effect of China’s new round of measures to expand financial openness is to promote competition in the domestic financial industry and improve the efficiency of the financial market in allocating factors and resources. "Today, China’s economy is seeking higher quality development, so the financial industry should also carry out supply-side reform. At this time, further opening up the financial sector is obviously conducive to promoting reform and accelerating the upgrading of China’s financial industry. "
Quickly add whip to "enter the competition"
— — The new action of financial opening to the outside world has better responded to the real needs and concerns of foreign capital.
Swiss bank’s shareholding in UBS Securities increased to 51%, achieving absolute control; Jordan Arab Bank and Morocco Foreign Trade Bank successfully set up Shanghai branch; Allianz (China) Insurance was approved to build and became the first foreign insurance holding company in China; S&P was allowed to enter China’s credit rating market; American Express initiated the establishment of a joint venture company in China, and the application for preparing a bank card clearing institution has been examined and approved … … With the last round of financial opening, foreign financial institutions are more and more actively deploying the China market.
Nowadays, the new round of financial opening policy has obviously further increased China’s attractiveness to overseas financial institutions. Dbs group said that the implementation of the open policy has enabled foreign banks to have a more level playing field in China. After more reforms, DBS Bank is more willing to invest in China and expand its business in China. Morgan Stanley predicts that with the increase of China A-share market in MSCI Emerging Markets Index, the proportion of foreign investors holding China A-shares will increase from 2.6% to about 10% within 10 years, which is expected to bring hundreds of billions of dollars into China capital market every year.
As the largest foreign-funded property insurance company in China market, AXA Tianping will be 100% wholly owned by French AXA, and it is the first wholly foreign-funded company among the top 20 property insurance companies in China. In recent years, the continuous opening of China’s financial industry, especially the rapid growth of the insurance industry, has strengthened AXA Tianping’s confidence in expanding the layout of the China market.
Wei Zewei, Executive Chairman and CEO of AXA China, said that insurance regulators are promoting market liberalization and providing foreign investors with the same level of market access as domestic enterprises, and positive changes can be seen everywhere. "We have always been full of confidence in the China market and believe that the China market has great growth potential. Now we have become a leading foreign-funded life insurance and property insurance company in China. In the future, AXA Tianping will continue to devote itself to serving the China market and further deepen the insurance industry to provide more humanized services, so as to ‘ Quality ’ Win. "
"According to the data of the Ministry of Commerce, in the first quarter, 9,616 foreign-invested enterprises were newly established nationwide, and the actual use of foreign capital was 242.28 billion yuan, a year-on-year increase of 6.5%; In March, the actually used foreign capital increased by 8% year-on-year. Among them, high-tech manufacturing and high-tech service industries have increased substantially, and the investment in China by economies such as the United States, Japan, South Korea and the European Union has increased rapidly. A large number of foreign investments in China also show that the new situation of economic development requires China to provide more diversified, more open and more effective financial services. Expanding financial openness is obviously beneficial to the development of this open economy. It can be said that the new round of financial opening-up measures has better responded to the actual needs and concerns of foreign investment. " Peng Zhiwei said. (Our reporter Wang Junling.)
The rise of domestic beauty cosmetics China beauty market ushered in a new pattern.
Cover journalist Guo Kexin
In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.
40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry
In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.
The new future of domestic beauty cosmetics China market has become the source of global innovation
At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.
Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "
The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.
With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."
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