标签归档 苏州桑拿网

On the evening of January 23rd, the annual Aauto Quicker Fashion Festival came to a successful conclusion next to Fuxian Lake in Yuxi, Yunnan. With the theme of "Flowers in Flowers", the event invited high-quality creators from Aauto Quicker in many fields, such as face value, music, dance, campus, fashion, beauty, parent-child and so on, to gather in the south of Caiyun to review the growth process of fashion in 2023, and to create a youth entertainment and fashion party belonging to Aauto Quicker Laotie, so that ordinary people can define fashion and let every fashion and beauty be seen.

Fashion, dance, beauty, music, facial features, parents and children, and campus dignitaries gathered together.

Multi-domain creators walk together to see every kind of beauty.

Advocated by Aauto Quicker’s values of equality, inclusiveness, truth and goodness, Aauto Quicker’s trendy videos have both a shining pace in the spotlight and an ordinary and simple fashion attitude. This year’s annual fashion festival will turn the traditional red carpet catwalk into a unique "beautifully dressed conference".

Fashion daren fashion grandma Tuan

Colorful flowers make up a beautiful "road of flowers". In addition to @ Shida Beauty, @ Xu Shan, @ Fashion Grandma Group and other head creators, they stepped onto the "busy road" catwalk, and @ Wu Xiaobei, @ 160kg Liuqi and other chubby girls and plus-size girls with little experience on the runway also boldly dressed up their own images and stepped out of different "flowers and flowers".

Beauty cosmetics daren Pangayu

In addition to Aauto Quicker’s fashion, beauty, and parent-child fields, @ Sang Na _, @ Wheat Color _, @ Su Xiaoxiao M, @ Uncle Sanpin, @ Liu Xuekun, and others who represent Aauto Quicker’s youth entertainment, are also well-versed, showing the "fashion" and "beauty" belonging to every ordinary Aauto Quicker.

Musicians @ Uncle Sanpin, @ Liu Xuekun

Aauto Quicker Annual Awards Promulgated to Show the Achievements of High-quality Creators

As an important part of this grand ceremony, the promulgation of "Aauto Quicker Award of the Year" can also be described as "letting a hundred flowers blossom". In addition to various wonderful performances such as singing, dancing and musical instruments, outstanding creators from different fields shared their creative experiences in 2023 on the stage, and more than 50 high-quality creators won 16 annual awards for Aauto Quicker Fashion.

Among the media organizations, China International Fashion Week, Fashion Media Group, Ruili Clothing Beauty, Watermelon Beauty, Front Teeth Video, Dayu, Meida Culture, Chengyi Media and other organizations won the "Partner of the Year" award, while other teams won the "Outstanding Beauty Brand of the Year" award, and @ Moshamaner won the "Popular Brand of the Year" award.

Personally, among them, @ 丞京京京京 won the "Fashion Pioneer of the Year" award; @ Lu Xianren won the "Fashion Person of the Year"; @ Xu Shan won the "Most Influential Fashion Person of the Year" award; @ Fashion Grandma Group won the "Silver Age Fashion Award of the Year" award; In the field of youth entertainment, @ Steel Bar Crab won the "Pink Saxophone Full Star" award; @ Xiao Li and @ Datousi won the "Campus Red Man Award of the Year" award; Five high-quality creators, such as @ Su Xiaoxiao and @ Wheat Skin, won the annual influence award; @ Beauty is not the same. Qi Nv, @ Wei Pin Gou ~ Da Mei Li, @ Tu Tu Mama, @ Bin Ge, @ Skin Future, @ Angela and @ Maiteyou won the "Breakthrough Award of the Year".

The content of dozens of award-winning high-quality creators is just like the theme of this grand ceremony, which is colorful and varied, including professional fashion sharing and humorous parent-child interaction; There are both the frozen goddess group and the dream-chasing uncle. It has truly influenced and promoted the aesthetic concepts of more users from the show to the field in a more grounded form.

Wu Rina (left), head of Aauto Quicker Trend Life Content Center, presented awards to the winners.

In an interview with the media, Wu Rina, the director of Aauto Quicker Trend Life Content Center, pointed out that the creator who won the annual honor not only grew up with Aauto Quicker, but also had his own unique characteristics, which recorded the real life of ordinary people, and was therefore deeply loved by the old irons. Aauto Quicker is willing to embrace those creators who are not limited by age and geographical factors and have their own characteristics. In the future, it will continue to pay attention to creators with Aauto Quicker community characteristics, create a more perfect service system for creators, and launch more activities with Aauto Quicker community mentality to help creators grow and develop better in Aauto Quicker.

In 2023, the search volume of "military coats" increased by 768% year-on-year

At this fashion festival, Aauto Quicker released the 2023 Aauto Quicker Fashion Beauty White Paper. According to the white paper, in 2023, there were more than 500,000 creators under the category of fashion+beauty in Aauto Quicker, among which the number of fashion wear content creators increased by 65% year-on-year, and the number of e-commerce live broadcasts broke through 10 million was as high as 800+; "Body tolerance, the rise of national tide, nostalgic fashion, durability and charm explosion" have become the five major trends of fashion wear in Aauto Quicker in 2023. Among them, the search volume of "plus size girl" increased by 79% year-on-year. Aauto Quicker creators and users bravely refused anxiety and became "girls who are not defined by size" and found that "self-confidence is beauty"; The search volume of "new Chinese style" increased by 142% year-on-year, and the search volume of "domestic products" increased by 138% year-on-year. Through the integration and innovation of tradition and modernity, Aauto Quicker creators planted flowers and made domestic products. The search volume of "military coat" increased by 76.8% year-on-year, and more classics and fireworks were presented on the platform of Aauto Quicker. The classic sense of the era such as military coat and northeast big flower was once again popular, redefining fashion; The search volume of "cost-effectiveness" increased by 88% and the search volume of "contrast" increased by 246% year-on-year, which means that the content creation in the field of fashion and beauty in Aauto Quicker has become more "rolled", not only rolling techniques and skills, but also rolling creativity, focusing on contrast, variety and high cost-effectiveness.

2024 traffic realization policy continues to escort outstanding creators.

"Thanks to each other’s two-way trip this year, we have this splendid gathering." Zhang Lanlan, the head of Aauto Quicker Author’s Business and Liquidation Center, said at the ceremony that Aauto Quicker Fashion has always been committed to let every ordinary person use his own voice to interpret diverse fashion concepts and see the beauty of fashion in different fields and different possibilities.

Zhang Lanlan also focused on commercial realization in 2024. She believes that Aauto Quicker Fashion’s first service user is Aauto Quicker Laotie, and at the same time, it will tilt more resources to the authors who are willing to take the initiative to operate in Aauto Quicker, encourage creators to interact more and create better original content, and Aauto Quicker will continue to provide rich and sustainable ways for high-quality creators to realize their cash.

Yin Chao, the head of Aauto Quicker Youth Entertainment Business, shared the status and prospect of youth entertainment business from three aspects: content ecology, creators and activities. According to him, at present, the youth entertainment business covering dance, music, face value and campus has 3 million+creators, of which 50% are young creators aged 18-30, with a daily publishing volume of 2 million+and an average daily consumption of more than 15 billion, which has become the backbone of Aauto Quicker’s creative ecology, and also reflects the positive yearning of the old iron people for a better life. In terms of activities, Aauto Quicker Youth Entertainment launched a number of special IP activities in 2023, such as Aauto Quicker Country Super Bowl, Campus Short Video Creation Competition, and Dialect Mai Ba Competition, which provided more stages for Aauto Quicker creators to show themselves.

Looking forward to 2024, Yin Chao mentioned that the existing rights and interests will be focused and integrated, and a more targeted and greater creator support plan will be carried out for key content tracks such as campuses, regional cities and featured content, providing creators with tens of billions of flows and recording Lao Tie’s most real interest content with the creators.

In recent years, the new brand of beauty that has been popular on the internet has been inseparable from the label of "domestic products" at the beginning of its debut. It is not only suitable for Chinese skin, but also relatively low in price, and can be used as a cheap substitute for big brands. However, 79 yuan’s Hua Xizi eyebrow pencil sent Li Jiaqi to the forefront. Netizen said that although it doesn’t sound too expensive, the eyebrow pencil weighs only 0.08 grams.The price per gram is more expensive than gold.. So,Hua Xizi has become the latest currency unit on the Internet.There is a ridicule that "the exclusive monetary unit of migrant workers: 1 flower west =79 yuan".

With the continuous fermentation of Li Jiaqi’s remarks in the live broadcast room, the cost performance of some domestic beauty products has been pushed to the forefront. After a media reporter counted more than 30 eyebrow pencil products of 19 makeup brands on the market, the results showed that the price per gram of eyebrow pencil of 14 brands exceeded that of 100 yuan, and the eyebrow pencil products of Mao Geping ranked first among the domestic makeup brands, with the price per gram reaching 1,222.2 yuan. Even if the unit price is not mentioned,There is still a hidden trend behind this-cheap domestic makeup products are getting smaller and smaller.. Insiders pointed out that in the past, small weight was the advantage of domestic products, and consumers also had a good impression on small weight. Because the iteration rate of cheap domestic cosmetics is high, for consumers, the trial and error cost of small grams of products is low. However, when the cheap domestic make-up products are getting smaller and smaller, consumers’ feelings are:On the surface, the price advantage within 100 yuan has been maintained, but in fact it is a disguised price increase..

However, there is another voice on social media that it is unfair to look at the price per gram. Some people suggest that the cost of cosmetics is not only the internal material, but also the packaging design, etc. "We can’t rudely take gram weight as the basis of price comparison", "Overall parity is also parity.”。 Another practitioner said that although it is not wrong to calculate directly according to the figures, cosmetics can’t be completely calculated like this, because many local brands almost never trade at the original price, and these pricing are illusory. "You will see discounts in many brands all the year round. In the live broadcast room, some of them are buy one get one free, even buy one get two free, and there are other complimentary items. And such pricing combined with large discounts,In order to stimulate consumers to buy.. "

▌From the Light of Domestic Products to the "Price Assassin": "Abnormal Marketing" Behind Small Grams

From being praised as "good quality and low price" in the past to being repeatedly questioned as high price now, when did the change of domestic beauty products happen? Insiders pointed out that,The price increase began when Internet brands began to seize the share of offline brands.. In the past, the adjectives’ good quality and low price’ and’ cheap big bowl’ all referred to domestic products, such as Nature Hall and Baique Ling. As more and more Internet brands begin to advertise with the help of KOL and platforms, everything will be different. Some insiders also bluntly said,The rise of live e-commerce has actually disrupted the price system of domestic beauty products. To some extent, this is also one of the big backgrounds of the general price increase of domestic products..

In fact, the raw materials and production technology of cosmetics only account for a small part of its cost. However, for the new domestic beauty brands that spend a lot of money on marketing,Often dubbed "working for KOL". Guojin Securities Research Institute has combed how the cosmetics industry chain distributes profits. A cosmetic, the brand takes most of the gross profit, and when it reaches the sales channel, it will be divided into a big slice. For the new domestic brands that started online, KOL, such as anchors and grass bloggers, must be given quite high profits. People in the industry bluntly say that, after all, high-priced cosmetics,More expensive in brand premium, marketing and sales. After these expenses are added, products with a cost of several dollars can sell for hundreds of dollars..

Overall, analysts said,There are only three ways to increase the price of domestic beauty products: product upgrading, "taking the opportunity" to increase the price; The discount is reduced and the hand price is increased; Directly push high-priced products or product lines.. Polaiya is a "typical" price increase by upgrading. According to the relevant research report of Ping An Securities Research Institute, in February 2020, the company launched Ruby Essence 1.0 at a price of 249 yuan /30ml, with an average 8.3 yuan per ml. In February, 2021, Ruby Essence 2.0 came out at a price of 279 yuan /30ml, with an average increase of 12.48% per milliliter of 9.3 yuan. At the same time, there are also brands that raise prices in disguise by reducing discounts. Some insiders said that consumers are very sensitive to the price of brands that have a certain popularity or often appear in the live broadcast room of the head anchor. Therefore, brands generally do not directly raise prices.Instead, the cost is reduced by reducing discounts, reducing/changing gifts, etc., or indirectly increasing the terminal price..

Finally, it is the "ultimate magic weapon" of price increase: directly pushing high-priced product lines. Considering that most domestic products are started by soliciting customers at low prices, they want to open up new high-end customers without incurring spit.Opening a separate high-end line is the best choice.. Among this kind of players, analysts pointed out that the typical ones are the high-end product line AOXMED launched by Betani, and the cutting-edge brands that directly locate the high-end, such as Chapter 14 and Wenmo.

In addition, with the rapid outbreak of the domestic cosmetics market and the increasingly fierce competition, it is obvious that consumers can’t be retained by marketing alone, and the general OEM model of domestic cosmetics has also led to many problems such as product homogeneity and poor quality control. Only products that are really easy to use can retain consumers. As a result, domestic makeup brands have made great efforts in research and development. Analysts said that several head make-up brands have also invested a lot of money in R&D. From the marketing war to the R&D war, domestic make-up began to adhere to the "long-term doctrine" and went to the second half.Facing the increasingly complex market environment, self-built factories have become a key step for domestic cosmetics brands to seek "transformation", but it is not easy to build a complete and efficient supply chain.This means that the brand has changed from a light asset model to a heavy asset operation, with high cost, long payback period and various problems in production management, all of which need to be dealt with by enterprises one by one. Even so, for domestic makeup brands, the transformation is imminent.Only by producing and developing products with better quality can we retain consumers with more mature minds and finally break through..

▌Head players stage "ranking" to chase the future market or only accept "all-round fighters"

Statistics from the National Bureau of Statistics show that in the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which is more than the total retail sales of cosmetics in 2015. The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. But,It is impossible for any industry to stay in a high-speed growth environment all the time.. Some analysts said that although the development of the industry has matured, consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

In addition,Domestic beauty companies began to stage a ranking chase.The scale of head enterprises continues to grow, but the gap is narrowing. According to the revenue scale of the semi-annual report, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

Analysts pointed out that domestic beauty companies that have gained market share in the past few years,Began to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks. Under the background that the domestic consumption market is still in the recovery stage and the traditional cosmetics giants still firmly grasp the advantages of the industry,High-margin products have also become a "breakthrough" weapon for domestic beauty products..

Shanghai jahwa said in the semi-annual report that since the second quarter, the company has adjusted its business strategy and increased the investment in brand fees.Skin care products with high gross profit and rapid development have achieved recovery growth, which has promoted the structural optimization of gross profit margin.And digested the pressure brought by overseas business. Polaiya said that during the reporting period, the company wasContinue to consolidate the "big single product strategy", focusing on the three family series of Shuangkang, Ruby and Yuanli.

Obviously, under the impetus of these head enterprises,The cosmetics market in 2023 is opening a "hardcore war" of speed and strength.. Enterprises are faced with a comprehensive test of hematopoietic capacity, channel capacity and independent scientific research capacity. The upper limit of an enterprise’s development will no longer be determined by the longboard, but by its comprehensive strength. According to analysts, it can be seen from the interim report that China cosmetics enterprises are constantly refreshing their performance in each other’s "involution", forming a benign industry competition environment. But in the future cosmetics market,The future market may only accept "all-round fighters"In order to go to a broader world stage and compete with international beauty giants.

This article comes from Cailian Association.