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First cup of spring tea! 2023 National Spring Tea Map Released: Many Places in Jiangnan Grab "Fresh" Mining

  China Weather Network News "Spring tea has been tasted since it was made, and the color and taste of Gan Xin are fragrant." It is another spring tea season. In March, the south of China is getting more and more spring, and the land is getting warmer. Tea farmers in major tea gardens are busy to ensure that the first batch of spring tea is listed on time. China Weather Network specially launched the national map of spring tea in 2023 to see where the spring tea has been exploited.

  Spring tea has entered the four major tea producing areas in China, including Zhejiang and Jiangsu.concentratePicking period

  People in China have tasted tea for thousands of years. Before the Tang Dynasty, the function of tea was mainly medicinal, and the custom of drinking tea became popular since the Tang Dynasty. Lu Yu, a "Cha Sheng", made a systematic study of tea and wrote a monograph on tea, Tea Classic. China tea culture, which flourished in the Tang Dynasty and flourished in the Song Dynasty, has been deeply integrated into the traditional culture of China through literature, art and religion, and tea has become one of the most interesting and national customs of Chinese people.

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  There are four major tea producing areas in China, all of which have spring tea, and the southwest producing areas and Jiangnan producing areas are relatively concentrated.

  The southwest producing area is a plateau producing area, and the Yunnan-Guizhou Plateau has preserved the largest number of ancient tea trees in the world, which is regarded as the original producing area of tea trees in China. The first wave of spring tea this year has been listed, including Jiuan green tea, Pu ‘er tea, Mengdingshan tea and other varieties.

  There are many varieties of spring tea in Jiangnan producing areas, mainly green tea, such as Biluochun in Dongting Mountain and Longjing in West Lake, etc., which entered the centralized picking period in mid-March. Biluochun in Dongting Mountain is produced in Suzhou. Since the spring of this year, the temperature in Biluochun tea producing area in Dongting Mountain is suitable and the light is sufficient, which is conducive to the germination of tea trees and the picking of fresh leaves. West Lake Longjing tea has a long history, which can be traced back to the Tang Dynasty, and the Longjing tea area gradually took shape in the Northern Song Dynasty. The average annual temperature in Hangzhou, the producing area of West Lake Longjing, is 16℃, and the annual precipitation is about 1500mm. The superior natural conditions are conducive to the growth and development of tea trees.

  The above two kinds of spring tea have strict requirements on the time period of harvesting, and "tea before tomorrow" is the best. "Tea before the Ming Dynasty" is a proprietary name for people to divide the picking time of tea according to the solar terms. It is spring tea picked before the Qingming Festival. At this time, the tea is the most tender and fragrant, and it is the best quality tea in a year.

  Among the four major tea producing areas in China, there are two producing areas in the south and the north, namely, the South China producing area south of Nanling and the Jiangbei producing area north of the Yangtze River. The producing areas in South China mainly include Guangdong, Guangxi, Hainan, Taiwan Province and other places, with humid climate. The main tea producing areas are mountainous areas, which are shrouded in fog all the year round and have a large temperature difference between day and night, which is very beneficial to the growth of tea trees. Spring tea can be mined in early March. Jiangbei production area is mainly located in the north of the middle and lower reaches of the Yangtze River, where the temperature is lower than other production areas, and the tea sprouts late. The spring tea varieties Xinyang Maojian and Laoshan green tea in this production area will not be mined until the end of March to April.

  Meteorological conditions have great influence on the growth of tea trees, and temperature is the main factor.

  In China, tea planting is mainly distributed along the Yangtze River to the coastal area of South China. Lu Yu said in the Book of Tea: "Tea makers are the best in the south." According to Shi Yan, a meteorologist of China Weather Network, the growth of tea trees requires temperature, precipitation and illumination. Tea trees like light and shade, the environment temperature is 20-25℃, and the area with annual precipitation over 1000 mm is most suitable for growth. Most of southern China has a warm climate, which provides unique natural conditions for the growth of tea trees.

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  The spring tea season is on, and Fujian tea farmers are busy picking. (Image from vision china)

  The growth of tea trees is closely related to the temperature. Under natural conditions, the new buds of tea generally begin to sprout when the daily average temperature exceeds 10℃, and will stop growing when it exceeds 30℃. Before spring tea mining every year, the temperature fluctuation in tea-producing areas will affect the time when spring tea is on the market.

  Judging from the varieties of tea, tea in China can be divided into six categories: green tea, black tea, green tea, black tea, white tea and yellow tea. It can also be divided into spring tea, summer tea and autumn tea according to different picking periods. In spring tea, there are many varieties of green tea. After a winter’s rest, tea trees are full of nutrients and rich in amino acids and other nutrients.

  There are many ways to choose spring tea, and people can judge the quality of tea by looking, touching and smelling. Look, mainly depends on the shape, color and uniformity of tea; Touch, you can gently pinch the tea with your fingers to feel its dryness. If it is wet, it will affect the quality of the tea. Smell, by smelling the smell of tea to identify whether tea is moldy or deteriorated.

  The development of tea culture has penetrated into every aspect of people’s life in China. In Jiangnan, Southwest and other areas with a long history of tea culture, tea has become an indispensable part of people’s appreciation of spring. Tea is processed into delicious food and served on the table, and the tea garden has become a beautiful scenery for people to feel the breath of spring. At present, spring tea in many tea producing areas in China has been mined and listed, so friends may wish to soak in a cup of spring tea and taste the taste of spring! (Text/Jiang Yi Design/Liu Hongxin Data Support/Shi Yan)

Short videos and live broadcasts share traditional skills, and Pu ‘er tea merchants accelerate their growth in Tik Tok e-commerce.

Light gray walls, log-colored tables and chairs, metallic lamps and doorframes, and bare cement ceiling … Is it hard to imagine that this is an office of a Pu ‘er tea brand?

Jeep’s office

In my impression, Pu ‘er tea was drunk after the 60s and 70s. It pays attention to tasting, collecting, investing and giving gifts. It has strong nonstandard attributes, a lot of knowledge and a high cognitive threshold. It is the talk of those rich enthusiasts. And a Pu ‘er tea company should have a lot of dark wooden furniture, including wood carvings and screens, which will burn incense.

But this Pu ‘er tea brand — — Jeep — — The office is very young, not only in decoration, but also in product color matching and design.

Zhang Yu, the founder of Jeep, was born after 1985. He was very young and energetic. In our interview, he not only talked about Kan Kan, a tea industry, but also often mentioned many favorite categories and brands of young people, such as new tea and coffee. It is obvious that he is thinking about how to make more young consumers fall in love with tea.

I learned from my communication with Zhang Yu that, in his view, the Pu ‘er tea collection market dominated by the post-60s and post-70s is gradually shrinking, but the younger generation of post-80s and post-90s gradually developed the habit of drinking tea. The main consumption of Pu ‘er tea is shifting to the younger generation of mass consumers, just like the style presented by this company.

However, Pu ‘er tea formed the threshold of cognition, purchase and drinking in the last stage, which made mass consumers flinch from Pu ‘er tea for a long time.

How to reduce the threshold and information gap of Pu ‘er tea, let more mass consumers drink Pu ‘er tea, and let Pu ‘er tea, an intangible craft, be passed down? Zhang Yu has gradually explored the answer in the past 10 years.

Zhang Yu, a native of Kunming, Yunnan, helped his classmates to buy tea at the tea market for the first time 10 years ago, which became an opportunity for him to get started in the tea industry. In the process of learning Pu ‘er tea, Zhang Yu gradually perceived the cultural connotation and charm of Pu ‘er tea, and founded Jeep in 2012. In the early days of its establishment, she also emphasized the interest of Pu ‘er tea tasting and collection, and called on young people to become Pu ‘er tea players. At that time, slogan was called "player Pu ‘er".

After predicting the trend change of consumer groups, Zhang Yu decided to break through the circle of Pu ‘er tea enthusiasts and push Pu ‘er tea to the younger generation of mass consumers.

He began to improve the fermentation technology of Pu ‘er tea, and changed the prohibitive "heap taste" of traditional cooked tea. Establish a product identification system to reduce the difficulty for consumers to identify products. Only by simplifying these two ends can Pu ‘er tea penetrate into the public, just like Suntory, Oriental Leaf and other ready-to-drink tea brands.

In terms of channel selection, Jeep laid out online channels closer to mass consumers from the beginning, and insisted on exporting popular science content in the tea industry.

In 2020, Jeep entered Tik Tok E-commerce as the core content export platform and main sales channel. Through the strong content attributes of Tik Tok e-commerce and the ability to undertake live broadcasts and shelves, Jeep can not only popularize science and show the products, origin and cultural charm of Pu ‘er tea to more mass consumers through short videos, but also undertake consumers’ purchasing needs through live broadcasts and shelf scenes, so that more consumers can fall in love with and drink Pu ‘er tea.

Push Pu ‘er tea to the mass market through standardization.

Although the history of Pu ‘er tea can be traced back to the Eastern Han Dynasty, it has been popularized in the mass market for nearly 20 years.

In ancient times, Pu ‘er tea was mainly used for court enjoyment and gifts to foreign missions. In modern times, it has been run by Yunnan state-owned enterprises, with export as the core sales model. For a long time, even Yunnan locals did not drink Pu ‘er tea. Until the state-owned enterprises were restructured in 2004, Yunnan Menghai, Lincang, Xiaguan and other Pu ‘er tea factories were transformed into private enterprises, and more self-employed and capital entered the Pu ‘er tea industry. In addition, under the influence of caravan entering Beijing and celebrity auction in 2005, Pu ‘er tea gradually entered the mass market.

In the first five years, Pu ‘er tea experienced a national tea drinking craze, and it was favored by fat-reducing people around 2010 and ushered in a wave of dividends in the mass consumer market. But what really made Pu ‘er tea develop at a high speed was the "Shantou Tea" culture that rose in 2008.

Shantou tea is a special name of Pu ‘er tea ancient tea tree, which grows on many hills in four major producing areas of Yunnan. Because of the differences in microclimate and tea farmers’ initial processing technology, it forms "one mountain blindly". The mountains are also divided into grades because of different factors such as altitude, tea tree year and scarcity.

Pu ‘er tea at this stage, like wenwan and wine, has formed several major characteristics in everyone’s cognition — — Products are non-standard, expensive and opaque, with value-added properties and high learning threshold. It coincides with the rise of the middle class after 1960s and 1970s, and Shantou tea has become their product to establish identity labels because of its nonstandard and scarcity.

In the eyes of these old tea drinkers, non-standard is the charm of Pu ‘er tea, but since 2017, the main consumption of Pu ‘er tea has gradually changed, and after 80 s and 90 s, tea is slowly started. These consumers’ pursuit of value-added and collection of Pu ‘er tea is weak, and they care more about cost performance, taste and brand identity. Shantou culture has become the threshold for their consumption of Pu ‘er tea.

In 2017, Jeep changed slogan into a "rational Pu ‘er tea player". In those years, Zhang Yu has been studying how to standardize the production and products, so as to lower the cognitive and consumption threshold of Pu ‘er tea and lay the foundation for the popularization of Pu ‘er tea.

On the production side, Jeep has gradually standardized the initial production, fermentation and storage of Pu ‘er tea in the past 10 years.

For example, the traditional fermentation process of Pu ‘er cooked tea is limited by the fermentation environment and industrial development, and the tea produced by the same fermentation process may have different tastes and is prone to odor (heap taste). In 2016, Jeep introduced the meta-cooked fermentation process to improve the fermentation environment and conditions, and reduce the non-standard and odor problems caused by the fermentation process.

Zhang Yu is introducing the upgrade of meta-cooked fermentation technology.

On the consumer side, Jeep established a digital system in 2019 based on the name of the mountain. According to the degree of entry, the producing area of main ingredients, the tenderness of raw leaves, and the grade of main ingredients, even novices can easily find out the right tea. They also gradually improved the product form. Apart from the traditional big tea cakes, they also introduced small tea cakes, 7 grams of sprouted cakes, 2 grams of "daily tea" camellia oleifera abel. and teabags. Since 2021, they have also opened 10 tea shops in Kunming to "drink tea in the mountains".

Digital System of Jeep’s Products

Jeep makes "drinking tea" more and more convenient, which is more suitable for mass consumers, especially young people. These products let us see the whole process of a consumer from beginner to enthusiast, similar to the advanced journey from ready-made coffee, instant coffee to coffee beans.

Reach the mass consumers online.

From the first day of brand establishment, Jeep has been based on online channels, which is also a more efficient way to reach mass consumers.

Traditional offline tea shops are engaged in tasting business, and the daily average flow of people is not high. Therefore, it is necessary to enlarge the customer unit price of a single transaction to balance the expenses of the store. Therefore, many Pu ‘er tea shops have high prices, and they are not priced, and they are completely priced by people. Non-standard, opaque and humanized sales model has become an obstacle for mass consumers to spend in stores. Online channels can reduce intermediate costs, unify products and pricing throughout the network, and remove the information difference of prices.

However, there are also problems such as high trust cost and difficulty for users to taste drinks online. Therefore, from the very beginning, Jeep tried to reduce the information gap in the industry, build trust and brand awareness through sales model innovation and content science popularization, and let more mass consumers know about Pu ‘er tea and Jeep.

In 2013, Jeep pioneered the online pre-sale of spring tea (several batches of Pu ‘er tea newly sprouted in spring). By broadcasting the pictures and videos of Chashan in the store, it showed the whole process of Pu ‘er tea from germination to suppression, allowing users to see the birth process of tea cakes in real time. In 2016, Jeep launched the popular science program "Chashan slang" on several video platforms. By introducing the knowledge of Chashan, Yunnan tea and the founder’s thinking on the tea industry, consumers can know more about Pu ‘er tea and Jeep.

After switching to multiple content platforms, Jeep began to synchronize short videos of popular science in Tik Tok in 2019, and laid out e-commerce in Tik Tok in 2022. Nowadays, e-commerce in Tik Tok has become the core content channel and one of the most important sales channels of Jeep, which makes Jeep reach more relatively young consumers.

Jeep’s Chashan slang has been serialized for more than 1000 issues.

The core reason why Jeep is deeply involved in e-commerce in Tik Tok is that in an e-commerce platform that started with content, good content can play a greater role, which not only plays the role of popular science, but also incites natural traffic, so that potential users can understand and buy products more conveniently and directly through the collaboration between live broadcast rooms. The pre-sale mode of spring tea mentioned above can also be presented to consumers more timely and comprehensively through short videos and live broadcasts.

Focusing on the category, Zhang Yu believes that the efficiency improvement brought by the combination of product and effect will be more obvious than other categories. Because Pu ‘er tea is a category with low maturity and the mass consumption is still in the training stage, there are no head brands and explosive items, but there are more long tail brands and products. Through the content and the mechanism of Tik Tok e-commerce, Pu ‘er tea merchants can more accurately match their products to personalized consumers with potential needs.

This mechanism has also driven the growth of Pu ‘er tea industry in Tik Tok. According to official data, since 2021, the scale of Pu ‘er tea business in Tik Tok has increased 15 times.

Zhang Zhiwei, the ceramic tea operation manager of Tik Tok e-commerce comprehensive business, also mentioned at the Yunnan Industrial Belt Forum that many of the 10 million users who bought Pu ‘er tea in Tik Tok e-commerce in the past year were not overlapping users of offline tea merchants. "What do Pu ‘er tea merchants think is the most valuable for Tik Tok e-commerce? It’s not sales, the most important thing is new customers. 」

Interest in e-commerce growth in Tik Tok

In Tik Tok e-commerce, Jeep continues to play the team’s content, achieving the integration of product and effect based on the linkage of short video and live broadcast, and carrying the repurchase with shelf scenes, which is also the core of many industrial belt merchants we have interviewed in the past to produce explosive products and brand voices in Tik Tok e-commerce.

In the content scene, in addition to exporting brand values and tea industry thinking, Jeep now has more content based on products.

Focusing on a product, Jeep will trace back to the production process of the product, explain the taste and brewing method of the product, and brew and taste tea soup in the user’s tea drinking scene through the scene content.

In Jeep’s daily topic "What do employees of tea enterprises drink", employees of different departments will brew or drink Jeep’s products in real office scenes such as workstations, tea rooms and tea tables. As Pu ‘er tea lovers, they will output the flavor characteristics, drinking methods, suitable scenes/seasons, product characteristics and so on during the sharing process, which are all dimensions that consumers are more interested in.

Daily topic "What do employees of tea enterprises drink"

In some products, Jeep will also export brand values through the thinking behind the products. Zhang Yu also hopes to increase the proportion of this part in the future and form a value resonance with users.

Through short videos and live broadcasts, Jeep’s efficiency in obtaining market feedback is also improving. After a new product is launched for three days, they can evaluate the product volume in the future through the content and the efficiency of product transaction, and make better product planning. After the content is released, the brand team of Jeep will quickly adjust the focus and rhythm of the content and optimize the products according to the data and comments of the content. "Basically, the results and feedback can be run in one week. 」

After Tik Tok e-commerce was upgraded to a global interest e-commerce, Jeep also began to lay out shelf scenes, put on shelves products, decorated shops, titles and details pages, and optimized shelf details such as product display on the home page through data analysis.

Jeep’s shop in Tik Tok e-commerce

In Zhang Yu’s view, when users repurchase, the most efficient way is to enter the shelf instead of entering the live broadcast room. Therefore, merchants must set up the shelf e-commerce to serve the user’s purchase link. In 2023, the proportion of Jeep’s shelf sales has increased from 13% at the beginning of the year to 27%, effectively undertaking the search and repurchase of old users.

The Jeep team said that they will continue to optimize the shelf e-commerce, especially the keywords, and use shopping malls and search keywords to obtain natural traffic. "This is the most obvious way to improve sales in the past six months, and it is also worth continuing to invest in the layout section. 」

Looking back on the past ten years, Jeep has promoted the standardization of technology and products step by step, and promoted the spread and inheritance of Pu ‘er tea among more mass consumers through the innovation of online sales model. On December 20th this year, Tik Tok E-commerce also launched a special support activity for revitalizing the industrial belt in Yunnan, attracting more Tik Tok E-commerce users to pay attention to and buy Yunnan Pu ‘er tea through special tracing, marketing support and publicity.

Jeep’s team told Narrow Broadcast that Tik Tok Electric Chamber of Commerce joined forces with high-quality authors to trace the origin and lead consumers to understand the origin, technology and industrial belt brand. The special event of Huanxin Intangible Cultural Heritage Yunnan Station will join KOL such as @ Yuqianpu, @ JiaoyouTea Teaset, @ Chi Rui to introduce intangible cultural heritage tea making skills and promote Yunnan Pu ‘er tea through short videos and live broadcasts.

In addition to content support, Tik Tok E-commerce also continues to provide live training for businesses in Yunnan Pu ‘er tea industry belt. In the past two years, the platform has been trained in product selection and live broadcast skills, and Jeep has also participated. Tik Tok e-commerce will also regularly explain the new policies of the platform to merchants, so as to help brands better follow the trends and play changes.

Since its launch in August this year, "Huanxin Intangible Cultural Heritage" has been carried out in Jingdezhen Ceramics, Yixing Zisha, Donghai Crystal and other industrial belts, helping more industrial belt brands, like Jeep, and rejuvenating intangible cultural heritage industries through multi-field collaboration of global interest e-commerce.

How can China football rush out of Asia? These strategies are worth collecting.

# How can China Football Rush Out of Asia # China Football Rush Out of Asia, first of all, we need to examine our strengths and weaknesses, find out the fundamental problems that hinder development, and then formulate comprehensive and reasonable strategies.

Our advantages are: huge football population, strong football atmosphere and increasingly perfect football infrastructure. However, our disadvantages are equally obvious: low technical level, poor management and insufficient experience in international competitions.

To solve these problems, we put forward the following strategies:

Improve the technical level: improve the technical level of players through a large-scale youth training program. Learn from the experience of foreign excellent football schools, establish a number of high-level football schools and provide professional training and guidance.

Strengthen management: improve the management mechanism of clubs and national teams, introduce professional sports management talents, learn international advanced management experience, and make management more scientific and efficient.

Increase international competition experience: By participating in various international competitions, increase players’ competition experience and improve their psychological quality and coping ability. At the same time, it can also let the world know more about China football and increase our international influence.

Cultivate football culture: promote football culture in the whole society, so that more people can understand, love and participate in football. Through holding football matches, carrying out football training camps and other activities, we will cultivate more teenagers’ interest in football.

Do a good job in training young people: attach importance to the training of young people, provide professional coaches and facilities, and provide a good growth environment for young players. At the same time, we should also pay attention to the moral education of teenagers and cultivate players with excellent quality.

Attracting excellent foreign aid: On the premise of meeting the requirements, attract some excellent foreign aid to play in China, bring their experience and skills to China players, and promote the development of football in China.

Strengthen the contact with FIFA: By strengthening the contact and communication with FIFA, we can understand the development trend and dynamics of international football and learn the advanced international management experience and technology. At the same time, we can also use the platform of FIFA to promote China football and increase the international influence of China football.

Establish a scientific selection mechanism: establish a scientific selection mechanism to select young players with potential from all over the country and provide professional training and guidance. At the same time, we should also pay attention to the diversified development of players, attract players from different backgrounds to play in China, and enrich the cultural connotation of China football.

Establish a perfect professional league system: establish a perfect professional league system to improve the competitive level and appreciation of the league. Increase the publicity and marketing ability of the league, attract more audiences to pay attention to the league, play a "star effect" and let more people love football and participate in the sport, thus increasing the income and attention of the league and providing financial guarantee for the long-term development of the club and the national team.

Strengthen cooperation with the media: Promote football matches and related activities through the media, so that more people can understand and pay attention to China football, improve the popularity and influence of China football, and at the same time, use the power of the media to promote the importance of football culture and youth training, so that more people can understand and support the development of China football.

In short, China football needs the joint efforts and support of the whole society, from the government to the clubs, from coaches to players, from teenagers to professional leagues, in order to achieve this goal, we believe that as long as we make concerted efforts in Qi Xin, China football will certainly be able to rush out of Asia and go global!

"Football Commentary Conference" was launched to find different young people.

  I am afraid that only those who love football will understand and love football. What kind of ability do you need to be a football commentator? How can I become a football commentator? There are often such discussions on the internet, but it is limited to this. The public’s explanation of football still stays in the TV era.

  Nowadays, in the era of Internet, everyone is holding a commentary microphone, and everyone can explain the football match and make a sound for loving football. In the year of the 2018 World Cup, PP Sports made great efforts to create the Football Commentary Conference, and selected excellent football commentators through competitions. The birth of this program made these young people who love football commentary stand on the stage to realize their dreams, and also made the commentary break away from the football game for the first time and become the protagonist.

  Every era has its own cultural characteristics. The once neat and single mainstream youth culture has gradually disappeared, and diverse youth cultures with individuality and differences as the main features have sprung up, such as secondary culture and teasing culture, in which every young person can find his own recognized cultural values. It is precisely because of this that today’s young people are more willing to express themselves differently from others, so football commentary should also be diversified. Football Commentary Conference is a platform to show diverse youth cultures with variety shows as the carrier and football culture as the support.

  National "Hot Search" Looking for Different Youth

  "rustic youth", "Buddhist youth" and "empty nest youth" have been labeled with more and more different identities. In the Football Commentary Conference, these young people will appear in front of the camera as "loving football". They are practitioners from all walks of life, including anchors, hosts, students, doctors, and even crosstalk performers and storytellers.

  Players skillfully combine their own life experiences, cultural values and football commentary to form their own unique commentary style, which provides unlimited possibilities for the style of football commentary. The public may hear a teasing explanation through the program, a modern explanation of China’s traditional flavor, and a cute explanation of online celebrity’s anchor … Each explanation more or less represents a contemporary youth culture.

  These players, who have different styles but love unity, all come from the eight-month hard search of the program group of Football Interpretation Conference. The program group hopes that this is not only to select excellent football commentators, but also to let the public know the hard work and persistent love behind the football commentary industry through the program.

  In order to make the contestants’ explanations more free and true, the program fully respects the contestants’ wishes and will not interfere too much during the filming process. At the same time, the panoramic shooting method without dead ends is adopted to record the dribs and drabs of the players outside the stage. Many players are still preparing for the war in the early hours of the morning, and some players are still arguing about the content of the competition because of their explanations. And the stories behind these programs will also be presented to the audience.

  Compared with other sports variety shows, the link setting of Football Commentary Conference strives to provide more space for young players to play freely. For example, the first phase of the 150-to-60 competition, which will be broadcast on April 18th, has adopted a brand-new form. Players stand in the center of the stage and use a three-minute talk show to express their "joys and sorrows" about football. They don’t know who will decide whether they will be promoted, eliminated or yet to be determined, and they don’t know what the criteria are. Everything is unknown. In fact, a group of instructors composed of Huang Jianxiang, Han Qiaosheng and Dong Lu, who explain the golden coffee, has been sitting in a hidden box to observe the performance of the players through one-way glass.

  Mentors also admit that apart from the most basic professionalism, there will be no fixed standards, just hoping to see more styles of football commentary. During the recording process, some players are really amazing.

  Strong resources to build a broader platform

  The rapid iteration of media technology has greatly broadened the platform for people to show themselves. From the earliest square speech to radio broadcast, from TV broadcast to live webcast, the expansion of the platform means the expansion of audience and the enhancement of influence. At present, PP Sports behind the Football Commentary Conference has rich copyright resources and related self-made programs in five major leagues in Europe, such as the Champions League, the Super League and the AFC Champions League. Through the interactive experience of mobile, PC and OTT platforms, it provides users with the ultimate sports content and experience by using graphics and texts, short videos and live broadcasts.

  The champion of the Football Interpretation Conference will directly sign a contract with PP Sports. The powerful event resources of PP Sports mean a broader expression platform for the participating players. In fact, in the process of program production, it is also organically combined with these superior resources. For example, if there is a major football match during the recording of the program, the innovative mode of "live broadcast of top-level matches+real-time production" will be adopted, and players will walk into the live broadcast room of PP Sports for live commentary, which is also part of the competition of program players. This model changes the previous "propositional" routine and directly tests the professional skills of the players. This open link design not only increases the difficulty of the competition, but also gives players more space for self-expression.

  The new era has its own youth culture, so football commentary should also have its own culture. Football Commentary Conference has become the trend vane of youth culture by accurately grasping youth culture and taking football commentary as the carrier.