Throughout the global market, consumers’ demand for cosmetics is becoming more and more subdivided and diversified. At the just-concluded 6th China International Import Expo, "smart customization" was the focus of the industry. Many internationally renowned cosmetics brands were equipped with AI smart beauty products such as skin analysis equipment, skin health management, smart makeup and high-tech beauty instruments, and artificial intelligence personalized customized cosmetics became an important track.
On November 28th, 2023, the Cosmetic Personalized Service Experience Center of Beijing Moyan Customized Biotechnology Co., Ltd. (hereinafter referred to as "Moyan") was unveiled in Changping, Beijing, and the first artificial intelligence digital system (AISPS) of cosmetic personalized service in China was released on the spot, which means that the cosmetic personalized service of "skin-fitting" is officially open to the public.
Sun Kai, senior vice president of Meitu Company and president of Beijing Moyan Custom Biotechnology Co., Ltd., said in his speech that the domestic cosmetic personalized service policies issued by National Medical Products Administration, Beijing Food and Drug Administration and Changping District Government in recent years have pointed out the direction for Moyan’s development. Mo Yan hopes to grow together with consumers, and through rapid discovery, research and iteration in the ever-changing market, make the personalized service of cosmetics closer to users and provide better experience for users.
In the domestic market, with the continuous growth of consumers’ personalized demand, it is becoming a new direction of the industry to accurately solve the skin health problems and nursing needs of Chinese people and develop future technology skin care services. Experts in the industry pointed out that at present, the personalized demand of consumers’ cosmetics is obvious, and the future development opportunities of China’s cosmetics personalized service market are worth looking forward to. Mo Yan released the first national artificial intelligence digital system (AISPS) for cosmetics personalized service, which will accelerate the landing of China’s cosmetics personalized service market and open up new growth points for the cosmetics industry.
It is reported that based on Meitu’s AI technology reserves in face technology, image segmentation, image enhancement and image generation, Mo Yan has been exploring skin care solutions based on artificial intelligence since 2019. With the support of AISPS system, combined with the self-built skin database, Mo Yan has conducted many exchanges and discussions and experiments with many domestic universities, scientific research institutions and dermatologists, and put forward and built "ASTP population typing theory" and "AI skin analysis network model".
Based on the "ASTP population classification theory", Mo Yan feeds back the subjective questionnaire data and objective skin detection data of consumers to the data analysis background of AISPS artificial intelligence digital system, and the system puts the extracted data into the "AI skin analysis network model". Through AI calculation and analysis, it scales the suitable groups and gives the best ratio of groups, forming a skin solution exclusive to each consumer and providing consumers with accurate, safe, fast and caring all-round personalized services.
It is understood that at present, Mo Yan can match 137,088 skin solutions. With the continuous training and upgrading of the model, the expansion of the group and the optimization of the algorithm, millions or even billions of skin solutions will be formed in the future, and finally the AI analysis model for personalized service of cosmetics will be improved. (Reporter Jiao Ziyuan)
Source: Guangming Net
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