Wuhan, Wuhan, December 31 (Reporter Zhang Zhuo trainee reporter Zhao Ling correspondent Ewen Travel) During the New Year’s Day, the curtain of winter tourism in Hubei slowly opened, and ice and snow tours became a "hot" choice for winter. The weather is fine on New Year’s Day holiday this year, which is suitable for tourists to travel. Hubei has a variety of ice and snow sports venues, allowing tourists to enjoy skiing, enjoying snow and playing with snow, and enjoying close contact with snow and ice. It is estimated that about 100,000 tourists will participate in skiing and playing with snow.
In order to meet the needs of tourists, Hubei has continuously enriched the winter tourism products mainly based on skiing. Visitors can fully experience the characteristics of Hubei winter tourism in Shennongjia, Yichang, Huanggang and Xianning, and have a beautiful encounter with ice and snow.
Shennongjia has made great efforts to build a big IP for ice and snow, enriching the format and increasing the experience with night skating products, promoting the culture of ice and snow sports, and letting more people know and experience the fun of ice and snow sports. According to statistics, two days before New Year’s Day, Shennongjia International, Zhonghe and Longjiangping ski resorts received a total of 15,000 tourists, an increase of 129.1% compared with the same period of New Year’s Day in 2023.
Huanggang City held the 7th Hubei Yingshan Hot Spring Skiing Festival "Dream Back to Datang and Meet Bi Sheng Millennium Tangquan Frozen", which received 14,000 tourists in a single day. Enshi Badong Lvcongpo Ski Resort received 5100 people. Xianning Jihua Ice and Snow Xiangcheng Ski Museum received 3330 tourists.
In addition, Hubei Province is rich in all kinds of ice and snow activities. During New Year’s Day, Shennongjia International Ski Resort took "Skiing with Olympic Champion" as the theme, allowing tourists to play around Shennongjia International Ski Resort with Olympic Champion Liao Hui, and at the same time holding the activity of "Cultural Travel Vouchers to Help Study", which attracted more than a thousand students who came to study skiing in winter. Wuhan East Lake Scenic Area has launched 6,000 square meters of "Looking for the Ice and Snow Egg Island", covering eight major snow-themed games such as snowball fights, ice dragon boat races and ice sculpture exhibitions, so that tourists can have a "snow addiction" during the New Year holiday; Liuzhuya Scenic Area in Baokang, Xiangyang held the 2023 Ice and Snow Tourism Festival and the "Winter Tour in Baokang" activity, and promoted the ice and snow tourism in Baokang through on-site promotion, folk programs and ski performances.
In recent years, Hubei cultural tourism department and sports department have made joint efforts to implement the "North Snow South Exhibition" project, actively promote mass ice and snow sports and guide ice and snow consumption. At present, there are 18 ski resorts officially operating in the province. In the early stage, Hubei issued the "Welcome to the Dragon Year, Welcome to Hubei in Winter Fun" 2023 Hubei Winter Tourism Consumption Season Preferential Policy Gift Package, Shennongjia launched the 18th Ice and Snow Festival, and Yichang launched a series of activities such as "Hot Snow Boils, It’s Appropriate to Start-Yichang’s First Popular Ice and Snow Season", which added color to the ice and snow tour during the New Year holiday.
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