Recently, many netizens who claimed to be employees of Zhong Xuegao broke the news on social media that they were owed wages. The reporter interviewed the relevant person in charge of Zhong Xuegao’s public relations department. As of press time, there was no reply.
However, after combing the public reports, it was found that on October 20, Zhong Xuegao responded that the company was actively resolving related disputes and everything was normal at present.
Zhong Xuegao was exposed to "unpaid wages"
Recently, a netizen who claimed to be a "former employee" of Zhong Xuegao’s customer service department said that during the period of poor efficiency and optimization of the company, the employee and other six people proposed optimization compensation with the company’s personnel, and signed a resignation consent form, stipulating that the compensation and salary were paid on October 15, and the company failed to perform the contract that day.
When the employee asked for a statement, he got the reply that there was no money to compensate in the company account and he had to wait, but there was no specific time.
Some insiders broke the news: "The salary in August was said to be delayed, and it was not sent at the agreed time. There was no statement and no one could find it." "The same batch or even the previous batch of laid-off employees can’t get back pay, and losing money is far away …"
The reporter noticed that the official telephone number that could be dialed on the 20th could not be dialed on the 21st. The customer service of the sales platform replied that the telephone line was under repair, and the reporter found that there was only one sales platform to reply at present.
Zhong Xue Gao reduced the price.
The official WeChat Weibo has not been updated in the past two months.
The reporter browsed Zhong Xuegao’s official Weibo and found that the latest message stayed on August 22nd. Looking through the previous information, the previous one is August 15th and 9th … That is to say, Zhong Xuegao has stopped working for two months.
The last update of its official WeChat stayed on August 11th, and the content of the release was still to recommend new joint products and release news of cross-border cooperation. However, in its Tmall store "Zhong Xuegao Flagship Store", ice cream was sold as usual.
Official account screenshot
Zhong Xuegao’s official Weibo update date stayed on August 22, and there were also suspected partners under the Weibo asking for implementation fees, and said: "The project made for your company in March was invoiced in early April, and now it has not been paid."
The netizen’s message time lasted from September 19th to October 19th, and he left messages on Zhong Xuegao’s official Weibo many times in the past month. An employee who worked in his official live broadcast room for 2 years said, "I left my job in August this year and I am still in arrears with my salary." In other cases, the employee is unwilling to disclose more.
Under one of its official accounts, there were also messages of "paying back the money" and "asking for compensation". Some consumers also reported: "The points are not exchanged, and the customer service claims that there is no goods." In this regard, the official staff said that the relevant situation is being verified and it is not convenient to reply to the specific situation at present.
Latest response:
Are actively resolving related disputes.
On October 21, the reporter interviewed the relevant person in charge of Zhong Xuegao’s public relations department. As of press time, there was no reply.
However, the reporter combed the public report information and found that according to the interface news report, on October 20, Zhong Xuegao once responded:The company is actively resolving related disputes, and everything is normal at present.
Earlier, according to media reports, the relevant person in charge of Zhong Xuegao’s public relations department said that the company is still operating normally. "There may be some salary disputes at present, and the company is definitely still actively handling them. It’s not that there is no communication, and it’s not that we can’t find people … Our existing employees are actively fighting for other employees, or trying to clear them up. I think people in any link are still doing their jobs."
According to reports, on the morning of October 20th, a reporter visited Zhong Xuegao’s corporate headquarters on the 3rd floor of the office building in Area A of Shanghai Oriental Fisherman’s Wharf International Center.On that day, Zhong Xuegao’s headquarters was more than half empty, but the desktop was not empty.At present, there are still signs of normal operation of various departments, and there are still employees in the meeting room.
Once positioned high-end
Now put down your body
Once upon a time, Zhong Xuegao had no difference in scenery.
Zhong Xuegao is an ice cream brand founded by Lin Sheng, a senior advertiser, in 2018, with a high-end product line and prices ranging from 13 yuan to more than 20 yuan. Zhong Xuegao has never stopped talking about marketing, and he is not stingy in celebrity endorsement, publicity, online celebrity experience punching, etc. He is regarded as the "ice cream online celebrity".
During the "Double Eleven" in 2018, 20,000 pieces of "Ecuadorian pink diamond" ice cream sold in 66 yuan were limited.
In 2021, Zhong Xuegao introduced two flavors of family-packed boxed ice cream, namely "Apricot Years" and "Zhimei Longli". Because of the limited sale, it was once sold to a box in 200 yuan, and it also required "distribution", which was called "Hermes" in the ice cream industry.
In 2022, Zhong Xuegao was highly concerned because of the "non-burning" incident, and was evaluated as the representative of "ice cream assassin" by netizens.
Later, with a change of style, Zhong Xuegao took the parity route. On March 29th this year, Zhong Xuegao launched a new product series "Sa’Saa" led by AI, which cost 3.5 yuan/piece. However, this new product has not caused much splash in the market except the attractive concept of AI.
Zhu Danpeng, a food industry analyst, said that this is mainly because there are many strong competitors in this price range, including Yili and Menglong, which makes Zhong Xuegao have no competitive advantage.
Some consumers commented: "In the past, the taste of Zhong Xuegao’s products was still relatively memorable, and the taste of the new product series was too ordinary, but it was not competitive."
Looking back on the development of Zhong Xuegao, since its birth in 2018, it has been positioning high-end product routes, with prices ranging from 13 yuan to more than 20 yuan. Lin Sheng, the founder of Zhong Xuegao, is a senior advertiser. Creating selling points to attract consumers’ attention is his forte, so Zhong Xuegao never lacks topics.
According to statistics, from May 2021 to May 2022, Zhong Xuegao sold a total of 150 million, an increase of 176%. In addition, in 2020 and 2022, the sales volume of ice products in double 11 also ranked first.
However, in 2022, Zhong Xuegao was highly concerned because of the "non-burning" incident, and was evaluated as the representative of "ice cream assassin" by netizens.
At the end of March this year, Zhong Xuegao launched AI ice cream Sa’Saa, which was priced in 3.5 yuan. At that time, industry insiders analyzed that Zhong Xuegao’s "parity route" adjustment was a "bow" to the market. However, from the actual effect, this series of products did not arouse a big splash in the market.
Source | Yangcheng Evening News Comprehensive Guangzhou Daily, Interface News, qianjiang evening news, Zhongxin Jingwei, national business daily, etc.
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