Chuan Guan journalist Wu Menglin
On December 30th, the first day of the New Year’s Day holiday, the reporter learned from the Office of the Leading Group for Culture and Tourism Industry of Sichuan Province that by 15: 00 that day, 832 A-level tourist attractions included in the statistics in the province had received 2,650,200 tourists, and the ticket income was 22,113,800 yuan, which was 81.83% and 103.23% higher than that of the New Year’s Day holiday in 2023.
Five-year-level tourist attractions in the province (16 parks opened normally) received 152,500 tourists and realized ticket income of 5,103,900 yuan, which increased by 88.78% and 113.6% respectively compared with the same caliber of New Year’s Day holiday in 2023. Libraries, cultural centers and museums in the province received 712,000 people.
The holiday travel market continues to heat up. With the launch of the "Winter Tour to Sichuan Consumption Season" activity, the cultural tourism market in all parts of the province showed a "hot trend" on the first day of the New Year holiday. The number of visitors and ticket income of A-level scenic spots in Luzhou, Aba, Nanchong, Ganzi, Suining, Chengdu, Yibin and Mianyang more than doubled compared with the New Year holiday in 2023. Compared with the New Year’s Day holiday in 2023, the reception volume of cultural and sports venues in the province has tripled.
Nanchong Jialing River Marathon starts. Photo courtesy of Nanchong Wenguang Tourism Bureau
The New Year’s cultural tourism activities are splendid. Many cultural tourism activities, such as New Year’s Concert, Electronic Music Party, Immersive Carnival, Spring Festival Garden, Art Calligraphy Exhibition, Non-legacy into scenic spots, and issuing coupons for Huimin, have been launched in many places in the province. In Nanchong, the opening of the Jialing River Marathon and the Nanchong Station of "Running All over Sichuan" started with a gunshot, and 15,000 people gathered along the Jialing River, which started the pace of welcoming the new year together. There were also the 2024 New Year’s Eve concert and the New Year’s National Concert, which allowed tourists to experience the beauty of music. Emei Mountain and Leshan Giant Buddha, as popular scenic spots, attract a large number of citizens and tourists to climb the mountain to pray and make wishes for the New Year.
Jiuhuangshan playing with snow was provided by Mianyang Wenguang Tourism Bureau at that time.
There is a strong demand for snow and sunshine tourism. Focusing on the theme of "enjoying the snow in Shushan and enjoying the warm sunshine in Panxi", Ganzi Prefecture, Aba Prefecture, Liangshan Prefecture, Panzhihua and Chengdu Metropolitan Area and other key snow and sunshine tourist destinations have launched a number of boutique tourist routes, such as snow and ice sightseeing, snow and ice sports, sunshine recreation and rural holidays, and held festivals such as Panzhihua Happy Sunshine Festival, Emei Mountain Ice and Snow Hot Spring Festival and Xiling Snow Mountain South China Ice and Snow Festival, and tourists from Emei Mountain, Xiling Snow Mountain, Bashan Grand Canyon, Zengjiashan and other scenic spots on New Year’s Day. The Jiuhuang Mountain Scenic Area in Beichuan, Mianyang combines the winter ice and snow tourism resources with the unique culture of the Qiang people, and specially launches the welcome ceremony of the Qiang people, the unique IP Chen Zhan of the Qiang people, and of course, there are also a series of interesting activities such as snowman contest, pony running, cool ice and snow show, as well as children’s favorite ski cars and pony ice carts … Visitors can also play with the monkey in the ski resort and enjoy the fun of playing with snow.
The popularity of cultural tourism has not diminished. Many museums in our province bring new experiences to tourists by means of "immersion+personalization". On the first day of New Year’s Day, Guanghan Sanxingdui Museum received 19,800 tourists, an increase of 339.8% compared with the New Year’s Day holiday in 2023. Sansu Temple Museum held Dongpo Poetry Competition, Guangyuan Museum held a series of traditional cultural experience activities of "National Style and Elegant Rhyme", and ziyang Museum was fully opened on December 29th, becoming a new punching point for citizens.