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Picture Book of Hunting Crime defines ＂a criminal investigation drama for women＂

Based on the creative concept of "warm realism", the creative team positioned the project "Hunting Crime Picture Book" as love women and social school, and the selection and weaving of cases also depended on these two standards, paying more attention to the topics reflecting women’s living conditions and emotional demands. At the same time, based on the main appeal of women’s perspective, they positioned the core tone of the drama as emotional expression and artistic aesthetics, instead of over-describing the cruelty and blood of the case, they paid more attention to the emotional touch behind the case and increased the freshness and literary sense.

Author: mist

Editor: Lan Er

Layout: Wang Wei

What is "love women" criminal investigation?

Have a perspective, aesthetics and healing.

The creative inspiration of "Picture Book of Hunting Crime" comes from a survey conducted by the writers’ team. After they learned about the profession of portrait painter, they immediately became interested in this group. This drama tells the story that Shen Yi (JC-T), a talented portraitist, and Du Cheng (Jin Shijia), the captain of the criminal investigation team, have cracked many difficult cases. The drama isThe specific expression of "innovation and change" of Ning Meng Film on the track of suspense short drama series, they tried to find a fresher breakthrough point and more diversified presentation methods to explore more possibilities for the creation of suspense drama..

Under this kind of exploration, Ning Meng Film focused on selecting young teams with stronger creative ability, including using some teams with film creation experience to collide in content creation, and strive to bring some unique temperament and style to the play.

Picture Book of Hunting Crime takes the fast-paced unit drama route, and it pays more attention to novel cutting corners, stories and realistic concerns than serious suspense in solving crimes. From the beginning, Ning Meng Film’s positioning for this drama is"Criminal investigation drama for women", its "love women" choice, not only lies in telling the experiences of female crimes or female victims, but more importantly, it weaves and unfolds stories from the perspective of women, women’s aesthetics and women’s value choices..

The mirror is a person’s doppelganger, and the unit case of "Hunting Crime Picture Book" is just like a mirror image. The female hot topics such as appearance anxiety and gender discrimination in the workplace are once again presented to the audience through their own narrative expressions. The moment when the truth of the case is revealed is shocking, but the hidden feelings behind the story are even more moving.

In the case of the plastic surgery hospital, Shen Yi said to Jiang Ge, the murderer: "Madame Curie represents women’s strength. From your works, I see similar strength, which comes from your talent and ambition, not your appearance"-compared with the present plastic surgery face, Jiang Ge also misses herself who was once plain but bent on conquering the world with her talent. Because of her appearance anxiety, she stepped into the plastic surgery hospital and danced with wolves, and the tragedy began from this moment.

Based on the main appeal of women’s perspective,The creative team positioned the core tone of the series as emotional expression and artistic aesthetics, instead of over-describing the cruelty and blood of the case, it paid more attention to the emotional touch behind the case.At the same time, they also integrate art and famous painting stalks into the story to increase the sense of novelty and literature.

Many other cases are also interspersed with metaphors of famous paintings and marked with their own special symbols. For example, in the case of domestic violence, "Judith Slaughters Heroffney" means that "women can understand women, and women can protect women". The two victims, ex-wife and current girlfriend, joined hands to resist atrocities, and they were responsible for each other even if something happened to them. In this tragic case, the tenderness that they guarded each other slowly overflowed through the screen. "I escaped from him, but I have never escaped." This statement by one of the characters is a torture of the soul of the crime of domestic violence.

It can be clearly seen that in the play, the creative team deliberately put more emphasis on bright light and color, and theyTrying to create a warm and artistic atmosphere, so that these stories linked to reality and social core women’s issues can not only present a tense detection process and unexpected plot reversal, but also convey moving and healing..

Although the creative team is young as a whole, it is very mature in key experience and ability, which also ensures the smoothness and accuracy of the works. In the creative process, the screenwriter team led by senior screenwriter Jia Dongyan provided many novel and wonderful plot settings, and director Zhang Xiaobo, as a producer, gave guidance on the overall style and structure construction. Zhang Yiyun, a senior producer of suspense drama, built a creative team of directors, photographers, fine arts and other majors for this drama, and selected the main actors, while director Xing Jianjun completed various difficult breakthroughs in shooting with very mature experience, which ensured the realization of the stylization of this drama.

Looking for "legend" in reality makes the portrait look good.

"When all efforts to solve the case will come to naught, the portrait artist is the last trump card". According to the observation of the creative team, in addition to the first-line criminal police investigators, there are many unsung heroes with different functions and identities in the police force. The roles of forensic doctor, trace inspector, portrait artist, etc. have excellent professional skills and many little-known legendary experiences, which also bring rich inspiration to the creators.

In order to ensure authenticity and create enough legend,In the stage of script creation, the screenwriter team has done many investigations, read a lot of related books and reports, and even imitated the teaching materials written by portrait experts, in order to ensure the sense of realism and substitution, and at the same time write the tension and charm of the characters..

The audience may think that the portraitist is a bit "fantastic", but the real portraitist is far more magical than the film and television drama. Zhang Xin, one of the eight experts of the Ministry of Public Security, once painted a portrait of the suspect in the silver case to help solve this crime that lasted for more than ten years. Lin Yuhui, a Shandong policeman, helped the FBI draw a portrait of the suspect with extremely vague monitoring screenshots in the murder case of YINGYING ZHANG.The real case and the skill of portrait itself are thrilling enough, so the creation of the play will present moderate fiction and imagination, but it will not be woven out of thin air, but will be based on realistic logic.For example, the artist’s skill of "painting the old at the age of three" presents its complete step process in detail according to the real human anatomy logic and realistic painting logic: first, draw the skull structure of the child through the photos of the child, then draw the skull structure of the adult according to the growth law of the human body, and finally "fill the meat" to complete the facial features structure and skin outline of the adult, thus achieving the effect of "painting the old at the age of three". This not only highlights the high professional charm of the portrait artist, but also makes the "strange skills" of the characters in the play fall to the ground in a scientific and credible state, making it understandable and acceptable to the audience.

These "fantastic" parts of the story are precisely the respect and restoration of the important significance and role of the portrait artist in reality. Through the publicity of the legendary and charming color of the police behind the scenes, the creators also hope to stimulate the young audience’s interest in pursuing. After watching this drama, they have greater interest and willingness to form a deeper understanding of the contemporary people’s police.

Although there are only 20 episodes of Hunting Crime Picture Book, butThe level of detail is quite high. For example, the team drew thousands of portraits of Shen Yi alone.. Portraits are not looking at photos to draw people, but to draw people out of thin air without knowing what the other person looks like, so they can only pursue "likeness" rather than a high degree of similarity. Moreover, Shen Yi in the play is a genius painter, and his portraits are not completely functional, but also have certain aesthetics and artistry. Due to the huge amount of props painting, it is necessary for several painters to work at the same time to complete it, and at the same time, it is necessary to ensure that all paintings are in a unified style, which belongs to Shen Yi’s style, which is also the difficulty of creation.

The same frequency and resonance of warm realism expression

How many dark spots are folded behind the sun, and whether the hidden corners are always invisible? Campus bullying never stops, AI face-changing fraud comes unexpectedly, and big data no longer infringes on our privacy all the time. These social issues that should not be ignored have never been solved, and how to interweave real problems with cases is also an unavoidable proposition for producers.

Based on Ning Meng’s creative concept of "warm realism", the creative team positioned the project "Hunting Crime Picture Book" as love women and social school, and the selection and weaving of cases also depend on these two standards.In the overall creative process, they will pay more attention to and tend to those topics that reflect the actual living conditions and emotional demands of ordinary people, and integrate thinking about these topics into the creation of cases, integrate the creators’ empathy for social difficulties, and call for more attention, understanding and care.

In the case of burying a corpse in a girl’s playground, two different girls who were not accepted by the group could only accompany each other silently. Who can understand the worries of adolescent girls? "Being different may not be understood, but it should be respected."

In the kidnapping case, the criminal decorated the triangle by himself, and almost crossed the sea, but he was only impersonated because of the college entrance examination, thus becoming an ant who could not touch more possibilities of life. Is his deception really so superb? It is just from his own analysis that "I have never been in your eyes", which is extremely embarrassing.

When Chen Zhou, the big BOSS and technical manipulator behind the scenes, surfaced, Shen Yi, on behalf of the general audience, issued a soul cry for big data invading privacy: "Who deprived us of the right to refuse, the public never had a choice."

Although the setting style of "Picture Book of Hunting Crime" is artistic and classical from the unique perspective of imitating the portrait artist, the core is actually the opposite of scientific and technological sense and hardcore direction, aiming at highlighting the perception and function of "people".The implied expression in this play is: No matter how advanced the technology is, it can’t replace the human brain’s insight into complex human nature and subtleties.Including the composition and light color of the play, it also pursues a style similar to classical oil painting, that is, it strives to seek the unity of this internal expression and external form.

The novel portrait artist’s design, the hot social reality connection, the innovative image presentation form based on female perspective and aesthetics, coupled with rigorous and meticulous polishing, all kinds of reasons have jointly promoted the success of the small-scale drama "Hunting Crime Picture Book", and the expression that the creative team tried hard to make in it has especially won the audience’s perception beyond expectations.Young audiences have a strong empathy and discussion around the expression of values, emotions and art presented in the play, and this kind of common frequency and resonance may be the greatest recognition of Hunting Crime Picture Book..

THE 　

Looking at the picture above, Chen Xianxing said that the rare edition： how to identify the Northern Song Dynasty engraving？

This paper is organized from the "Guanzhi Lecture Hall" founded by the Shanghai Library Historical Documentation Center, and Chen Xianxing, a senior researcher at the Shanghai Library Historical Documentation Center, explains rare ancient books.

Chen Xianxing was born in Shanghai in December 1951, and his ancestral home is Lishui, Jiangsu. In 1973, he joined the Shanghai Library, studied editions and epigraphy from Gu Tinglong and Pan Jingzheng, and was in charge of cataloging and edition identification of ancient books for a long time. He has been a visiting scholar at the University of California, Berkeley, and the China Literature Research Archive, and has compiled (including cooperating with others) a school-based catalogue of’s ancient manuscripts, a rare book of ancient books, a journal of Chinese ancient books in the East Asian Library of the University of California, Berkeley, a school-based appraisal of Ming and Qing manuscripts, a catalogue of Song manuscripts collected in Shanghai Library, an inscription and postscript of rare books in Shanghai Library and a rare book in Shanghai Library. He is currently a member of the National Cultural Relics Appraisal Committee, a librarian of Shanghai Literature and History Research Institute and a research librarian of Shanghai Library.

Chen Xianxing, Senior Research Fellow, Shanghai Library Historical Documentation Center

The Discovery and Identification of the Northern Song Dynasty’s Version of Shi’s Six Sticks and Hangzhou West Lake Zhaoqing Temple Jielian Society Collection

Today, there are about 3,000 surviving Song editions, except Buddhist scriptures, there are less than 20 in the Northern Song Dynasty, and its value is self-evident. Because of the scarcity, there was a lack of research on the engraving of the Northern Song Dynasty in the past, or the Southern Song Dynasty was regarded as the Northern Song Dynasty, and some people regarded the Northern Song Dynasty as the Southern Song Dynasty. It is not difficult for us to correct the former mistake now. For example, Du Xunhe’s Collected Works, a Southern Song Dynasty Shu edition, and Selected Poems of Wang Jinggong and Tang Hundred Schools, which were collected in the above picture, were all classified as Northern Song editions in the old days, but later changed to Southern Song editions with the improvement of people’s understanding. It is more difficult to correct the mistake of regarding the Northern Song Dynasty as the Southern Song Dynasty. This is not only the difficulty of identification, but also because people learned from the past and were skeptical or even contradictory from the beginning. For example, the Long and Short Classics in Weng’s collection has always been regarded as the Southern Song Dynasty edition, especially after being appraised by the officials of Siku Library, later generations habitually searched for the evidence printed in the Southern Song Dynasty along their thinking, but ignored many obvious features printed in the Northern Song Dynasty. Therefore, I said that the above picture is worth spending 4.5 million US dollars to buy a "Long Short Classic", and many other rare books are "given away" by Mr. Weng Wange. From this point of view, we should regard the identification and research of the Northern Song Dynasty edition as one of the important tasks of the development of edition science today, and it is not an exaggeration to call it filling the gap of predecessors.

Du Xunhe’s Collected Works, a South Song Shu Engraving Edition, Collected in Shanghai Library.

I’m here to introduce two books of the Northern Song Dynasty, one of which is Shi’s Six Posts, which is hidden in Tofuku-ji Temple, Kyoto. The other is "The Lotus Collection of Zhaoqing Temple in West Lake, Hangzhou", which was auctioned by Beijing Zhuode Auction Company in autumn in 2015 and finally received by the owner of Shanghai Fengjiang Bookstore.

Six Chapters of Shi’s is a Buddhist book imitating the style of Six Chapters of Bai’s, and its editor is Yi Chu, a high-ranking monk in Kaiyuan Temple of Qizhou in the later Zhou Dynasty. There are twelve volumes in the book. In 2001, this book was photocopied and published by Linchuan Bookstore, Japan, as one of the Series of Zen Classics compiled by two Japanese scholars, Saiyama Yanata and Hiroshi shiina, with the title "Six Chapters of Yi Chu", which was designated as a block-printed edition in the Southern Song Dynasty. In 2008, Chen Jie, now a professor at the University of Tokyo in Japan, came to the picture to read a book. I happened to see that she was carrying some copies of this book, and the engraving font was long and narrow European characters. I immediately said to her, "This is probably the Northern Song Dynasty edition, and its font is very similar to many European Northern Song Dynasty editions, including Long and Short Classics. If you have the opportunity to go to Japan, you must read the original book." In the winter of 2009, I got the opportunity to visit Japan for three months, thinking that I could see books there, but it was not. Because this book has always been hidden, few Japanese experts and scholars have read it. It is said that even Mr. shiina Hongxiong, who wrote the publication instructions of the photocopy, only saw the film. Therefore, after I arrived in Japan, I could only "have an eye addiction" with photocopies. Unexpectedly, I looked through it and found something.

This book is divided into volumes by strategy (that is, volume). The first three volumes are slightly rough in engraving, and the shape is uncertain. The number of volumes or the title "Volume" engraved in the center of the edition, or the title "Strategy", or in Yin or Yang, with fish tail and black mouth; From the fourth volume to the twelfth volume, the core of the edition is only a few questions, no fish tail, basically white mouth, and the shape is unified. At the end of the volume, in the second year of Chongning in the Northern Song Dynasty (1103), a monk in Kaiyuan Temple in Yuezhou carved a book with an inscription and postscript. This book was first proofread and engraved with four strategies, but it was not completed because of lack of funds, and it was only through various ways that it was able to continue to engrave. Although it is slightly different from the engraving, it is generally consistent (later, volumes 5 to 12 were engraved and published according to the layout of volume 4); Besides, the words Xuan, Lang, Jing, Hong, Yin, Kuang, Zhen, etc. are not strictly taboo, but they are all taboo in the temples of the Southern Song Dynasty, so the postscript of Lu Tan was not later reprinted, so it should be no problem to make this book a biennial publication of Chongning in the Northern Song Dynasty. However, this is not the first printed edition of Chongning. Depending on whether the book edition has been altered, rambled, revised or engraved, it is likely that the printing will be as late as the Southern Song Dynasty.

Photocopy of Shi’s Six Sticks (the title was changed to "Six Sticks of Yi and Chu")

In the past, Japanese academic circles have always called this book Six Chapters of Yi Chu, not because of the common name of the author, but because the book is clearly titled "Six Chapters of Yi Chu" at the beginning and end of the volume. However, after careful examination, I found that the word "Yi Chu" in each volume has been gouged out, not only leaving traces of gouging out, but also the word "Yi Chu" is a Liu Ti word, which is quite different from the word "Liu Tie" and the European word in the text. At the beginning of this book is Yi Chu’s Six Postscripts of Shi, and at the end is Yi Chu’s Preface to Six Postscripts of Shi, Hu Zheng’s Preface to Six Postscripts of Shi, and Lu Zhong’s Preface to Reopen Six Postscripts of Shi, so the word "be gouged out" should be "Shi", and the original title is actually "Six Postscripts of Shi".

In addition, Japanese scholars did not seem to pay attention to the repair of this book before. Judging from the photocopies, at least one feature is very obvious, that is, all the repaired editions are mostly Liu Ti characters, which are similar to the font of "Yi Chu" which was gouged out at the end of the volume. Related to this, most of the pages of this book have no engraved names, and some of them have only single words, and Zhu Jian is the only one with full names. Although they have not been found in other editions, it is difficult to check them, but they also have a feature, that is, all the engraved leaves are later supplemented. Therefore, even if Zhu Jian and other engravers can find out, they can only confirm the age of the repaired version, not the original engraving age. From the font, they are probably engravers in the Southern Song Dynasty.

Zhu Jian, the engraver on the photocopy of Shi’s Six Posts

With the help of Chen Jie and Mr. Naipujin of Kyoto University, I was lucky enough to visit Tofuku-ji Temple twice on December 19th, 2009 and March 4th, 2013. For the first time, I was only allowed to read for two hours, that is, from 9: 30 to 11: 30 in the morning, and I only read four volumes, that is, one third of the whole book. But before I left, I told the other party with certainty that this book should have been published in the Northern Song Dynasty. After listening to it, the other party’s eyes lit up and promised to let me read the whole book in the future. Soon, the famous Japanese version scientist Yasuo Ozaki heard Chen Jie say that I decided that the book was a book of the Northern Song Dynasty, and thought that I was overrated. So four years later, I invited Mr. Ozaki to go with me and read it all day. If the first reading of the original is only a rough proof of the previous reading of the photocopy, then after nearly four years, we will have a new understanding. The repaired version of this book has different faces, even if there are engravers, there are similarities and differences. For example, the heart of the sixty-first leaf of Volume 6 has the word "benevolence", and its frame is obviously smaller than the original one, and it is unilateral all around, which is different from that of the original one. However, the frame of the leaf engraved with Zhu Jian is the same as the original one. There are also advantages and disadvantages in the writing and engraving of the patch, such as the eighth and eleventh leaves of volume five, which may be ignored if not carefully identified; The inferior is like the twenty-first leaf of Volume 9. If you don’t know the background of this book, it seems that there is no doubt that it is a supplement to the Ming Dynasty based on experience. These phenomena not only infer that this edition may be mended more than once, but also remind me whether there will be any identification problems in some surviving Song Dynasty engraved Yuan editions or Song Dynasty engraved Yuan Ming handed-over editions, because some repaired editions,There is no clear evidence like the three dynasties edition of imperial academy in Nanjing in Ming Dynasty, but the predecessors made a judgment that the edition was revised in Yuan Dynasty or revised in Yuan Dynasty and Ming Dynasty because of its different fonts and the repaired edition was often worse than the original one. Is this judgment based on limited experience correct? In other words, should these books be re-appraised? Because this book, together with a batch of other Chinese books collected by Tofuku-ji Temple, was brought to Japan from China by the Japanese monk Bian Yuan in the first year of Chunyou in the Southern Song Dynasty (1241) and was hidden in Fumonin, Tofuku-ji Temple, and its revised edition was even worse before Chunyou’s first year.

Next, I will talk about another Northern Song Dynasty edition, Lotus Society Collection of Zhaoqing Temple in West Lake, Hangzhou. Before 2009, I haven’t seen the Song engraving of the authentic Yan book "Magu Xiantan Ji" and the Liu book "Mysterious Pagoda". Since I visited Japan in November, 2009, I have successively seen the Song version of the exquisite small-print edition "Four-part law to delete complex and fill gaps and act as banknotes" (Shaoxing three-year Zhejiang Siming engraving) and the large-print edition "King Kong Prajna Paramita Sutra" (the date and place of engraving are unknown). I didn’t know that what I saw before included the Northern Song Dynasty’s "Opening the Treasure" and the Southern Song Dynasty’s large-print edition "A Collection of Spring and Autumn Classics" At the same time, I also learned that in the Song Dynasty, Zhejiang carved books, not all European characters were used. Therefore, at the end of 2014, when Xiling auction house collected the Zhejiang edition of The Lotus Sutra, I thought it was entirely possible to engrave the magazine in the late Northern Song Dynasty, based on its exquisite font and other relevant basis.

Book Shadow of Hangzhou Engraving Lotus Sutra at the End of Northern Song Dynasty

Before that, as early as 2000, when the Shanghai Library purchased Weng’s collection, I had noticed that there were differences between the European-style version of the Northern Song Dynasty and the European-style version of the Southern Song Dynasty because of studying the engraving of the Long and Short Classics. In Japan, I have read the Classic of Filial Piety and General Canon collected by the Imperial Palace’s Shuling Department, the Collection of Historical Records collected by Osaka Xingyu Bookstore, the Six Postscripts of Shi’s in Tofuku-ji Temple, Kyoto, the Lunlue of the Ritual Department collected by Nagoya Zhenfu Temple, and the Family Name Interpretation collected by the Library of Congress, and learned that the European characters in the Northern Song Dynasty are mostly narrow and long. In that case, the so-called "square font" of Zhejiang block-printed edition by the previous edition scholars can only be said to conform to the general appearance of Zhejiang block-printed edition in the Southern Song Dynasty, but not in the Northern Song Dynasty.

The Book Shadow of Tongdian in the Northern Song Dynasty Collected by the Book Mausoleum Department of the Imperial Palace in Japan

After realizing that the European style and Yan style engravings in the Northern Song Dynasty and some early Southern Song Dynasty are different from the common Southern Song Dynasty engravings, there is an intuition that there should also be authentic Liu Ti characters in the Northern Song Dynasty in history. And this book "Hangzhou West Lake Zhaoqing Temple Jielian Society Collection", which was compiled and engraved by people from Zhaoqing Temple Province, and the preface to the book "Qian Tang West Lake Zhaoqing Temple Jiejing Society Collection" written by Dr. Tai Chang in the second year of Dazhong Xiangfu (1009) is the authentic font of Liu Gongquan’s book "Mysterious Pagoda", and the rest of the contents, preface, inscription and text are "Magu Xiantan Ji". Compared with Qian Yi’s preface font, the common Liu Ti characters popular in Fujian woodcut in the Southern Song Dynasty are quite different.

Book shadow of the preface to the collection of Jiejing Society of Zhaoqing Temple in West Lake of Qian Tang Dynasty 　

Judging from the text, the poems of 90 people who entered the Lotus Society of Zhaoqing Temple in West Lake in this book were all written between the first year of Chunhua in the Northern Song Dynasty (990) and the third year of Jingdezhen (1006). Su Yijian’s preface was written in the second year of Chunhua (991), Song Baizhi’s association inscription was written in the first year of Chunhua, Ding Wei Song dynasty’s preface was written in the third year of Jingdezhen, and Qian Yi’s general preface was finally completed. Therefore, the second year of Dazhong Xiangfu is not only the last year of compilation, but also the time when the book was engraved. Because Qian Yi’s preface was written in November of that year, the engraving may not be completed in the same year, but it will not be far apart. If we analyze the similarities and differences between Yan and Liu fonts, especially the fact that Qian Yi’s preface is engraved with Liu characters, there is another possibility that it may be more in line with the actual face of engraving, that is, before Qian Yi’s preface was written, the book was not only compiled, but also the engraving was completed when Qian Yi sent the preface, so Qian Yi’s preface was later engraved. This can also be seen from the fact that there is no money order in the book catalogue. If the whole book including money order is printed and engraved at the same time, it seems that there is no need to change the font, because these prefaces are not written by the author. Therefore, the appearance of Qian’s preface in the form of a willow character has a certain contingency, and this contingency is the proof of the subsequent engraving of the preface. From this, I even think that even without Qian’s preface, the book has been established, so it is likely that it was printed first. It is unknown whether there was a printed version of Qian’s preface in the world, because this phenomenon is not uncommon in the circulation of carved and printed ancient books, but it has been submerged for a long time. As far as my current experience is concerned, this kind of authentic Yan and Liu fonts are presented in the Song version of a book at the same time, which has never been seen in the South Song Dynasty.There is no basis for publishing and engraving in the Southern Song Dynasty or later.

Book Shadow of Lotus Society Collection of Zhaoqing Temple in West Lake, Hangzhou

Of course, it is not convincing enough to judge this book as a copy of the Northern Song Dynasty only based on its date of publication and font change characteristics, because people’s acceptance of the fonts of the Song Dynasty still stays on the traditional understanding of typology. Therefore, whether we can find other equally "hard" evidence to prove that it is indeed the Northern Song Dynasty edition is the most concerned person. Although the book has not been found to be circulated in a single line, the relevant literature is also very scarce. However, after a close inspection, I found that the original book is easily ignored by people, which is also a strong evidence that the book was published at the latest in the period of Dazhong Xiangfu: the preface of the book and the publication of most poems and characters, whenever it meets Buddha, Fa Xi, Baodi, Provincial Chang, Zhaoqing Temple, Bailianshe, Huayan Hangpin, imperial court, kings and four related poems. Some seem to have not looked up in form, but for the words that need to be respected, the number of words per line has been specially adjusted to make it at the head of the line, so that the paid-in words can look up. For example, in Qian Yizhi’s preface, there are generally 16 words per line, but the sentence "The former prime minister, You Cheng, Hanoi, is coquettish to the public, and one after another is hundreds, with the emphasis on national assistance and the hope of resignation", in order to make the word "national assistance" look up, the previous line is engraved with 17 words. Therefore, those who have different lines and words in this book do what they want to do for the sake of looking up. However, there are also more than a dozen poems that don’t look up when they meet the above respects.

Jumping and Looking Up in Collection of Lotus Society of Zhaoqing Temple in West Lake, Hangzhou

With regard to three situations in the same book, namely, blank spaces and jumping lines, changing lines and not looking up, my understanding is that the province often publishes this episode without seeking uniformity in layout and lines, but deliberately makes formal arrangement adjustments to the text. In other words, he printed it directly according to the preface and the original appearance of the poems about joining the club. Moreover, it is not uniform to raise the head of the word Jing, or to raise the head of this word without other words, or to raise the head of other words without this word, which is also a reflection of the fact that the manuscript has not been adjusted and unified. As for the case of changing the line type to achieve the purpose of looking up, it is not often done intentionally, but according to the original line type, that is, the original seems to look up without line breaks, but actually looks up. In order to cater to the original writing form, it has to be changed. It is very clever and reasonable for the provincial governor to do so, which not only shows his absolute respect for the author’s contributions, but also truly and objectively reflects the attitudes of the people who joined the society at that time towards Buddhism, association and the provincial governor himself, which is what the provincial governor likes to see, which makes the best publicity for his goal of blending Confucianism and Buddhism through association. It is precisely because the province often adopts such a method of editing and engraving that it was inadvertently engraved by the provincial governor (959-1020) before his death, that is, the original engraving of this book was the best proof. If it is later engraved, and the personnel and dynasty have changed, it is impossible to have this kind of "messy" layout again, and its layout will inevitably be adjusted accordingly.

From this, it is thought that version editors usually attach great importance to bank payments, and different bank payments mean different books and different version systems. However, people often don’t pay attention to the phenomenon of different lines and characters in the same book, or think that it is the intention of the engraver, or that it is caused by the patched version, and the reasons for it are lack of understanding from the outside to the inside. This book of the Northern Song Dynasty gives us an inspiration, that is, the inequality of lines and characters can not be ignored in the appraisal version, which is likely to be an important basis for deciding whether to engrave the original or copy it.

Bet Rapidus Japan 2nm chip manufacturing trial production

Only three companies in the world can perform mass production of the most advanced computer chips with incredible accuracy. Last month, a Japanese startup took the first step to become the fourth. On April 1st, a key milestone was achieved. Based on IBM’s nanosheet transistor structure, it started and tested the test line of its 2-nanometer node chip using the formula developed in cooperation with IBM. Tell IEEE Spectrum that its new wafer factory in Chitose has installed more than 200 cutting-edge equipment, including Keystone components, a state-of-the-art extreme ultraviolet (EUV) lithography system worth more than 300 million dollars, and is now ready to put into operation.

Address quoted in this article: https://www.eepw.com.cn/article/202505/470235.htm.

"We broke ground in September 2023," said Henri Richard, president of Design Solutions, which was founded in Santa Clara, Silicon Valley last April to supervise the business development in the United States. "Therefore, at the beginning of the second quarter of 2025, we have made the first exposure to the EUV lithography system, and now we are ready to start trial production, which is really amazing."

As for when Rapidus will ship the first batch of test chips, Atsuyoshi Koike, CEO of Rapidus, told the Japan Times in April, "The prototype chip may be produced in July. Although in a company statement, it clarified the media reports on negotiations with customers, the company said that it was "discussing with many potential customers, from large mature enterprises to AI startups".

5 trillion yen: capital Rapidus predicts the need for mass production.

Founded in August 2020, Rapidus is supported by a consortium of eight domestic companies: Denso, Armored Man, MUFJ Bank, NEC, NTT, Softbank, Sony and Toyota. But it turns out that the support of the central government is more important, which is part of the efforts to revitalize the country’s advanced semiconductor industry. Japan’s support stems from national security concerns, because the country relies on overseas suppliers who may be vulnerable to provide cutting-edge chips. For the same reason, the United States has also taken action to reduce its dependence. So far, the total amount of government subsidies is 1.72 trillion yen ($12 billion). However, the equity investment of the eight founders is still only 7.3 billion yen (US$ 51 million), which raises concerns about the future of Rapidus. The new foundry estimates that it needs about 5 trillion yen ($35 billion) to achieve its mass production goal.

However, the situation of Rapidus is no different from that of Taiwan Integrated Circuit Manufacturing Co., Ltd. (TSMC), which was established in the 1990s. Atsushi Osanai, a professor at Waseda University’s Graduate School of Business and Finance, pointed out that at that time, like Japan, the Taiwan Province government supported the startup, while the private company was "not enthusiastic at first". "Similarly, Japanese private companies have a wait-and-see attitude towards Rapidus. The key factor will be whether the government provides sufficient support for Rapidus [to stimulate] the private sector.

Rapidus and TSMC

Despite the rapid start of Rapidus, its delivery date of 2 nm in 2027 may be two years behind TSMC, Intel and Samsung, the three leading silicon producers in the industry. It is reported that these three companies may start mass production of 2 nm chips in the second half of this year.

In order to catch up and compete, Rapidus is adopting a different method from the large-scale silicon wafer production mode favored by the three major manufacturers. The business model, represented by TSMC, focuses on processing large quantities of wafers with GPU and CPU, with high yield, and relies on rigid processing methods that are only gradually improved. In contrast, Rapidus will use a single wafer process to produce application-specific chips, produce customized chips for niche markets, and only produce large quantities of orders in the future.

As the name implies, the single wafer method processes each wafer individually, rather than in batches. Although many wafers can pass through the production line at the same time, each wafer is handled separately at each stage of the process. Rapidus will also apply a newly developed scheme called Design and Manufacturing Collaborative Optimization (DMCO). The company claims that this will promote design by linking design with manufacturing, which will also help offset the reduced throughput due to the elimination of batch processing. By using AI to optimize production parameters, DMCO aims to improve design speed and yield. This requires sensors to be widely used in the equipment to measure parameters such as temperature, gas density and reaction rate, so as to obtain a large number of production data for AI analysis.

"This will enable us to measure the processing process of a single wafer, learn from the results and feed the data back to the system quickly," Richard explained. "In order to increase the output, the parameters must be constantly adjusted, and these changes depend on the data learned during the processing."

In addition, he added, the wafer factory is using "a revolutionary grid transportation system, which enables us to move the wafer to any position during the processing, thus avoiding the traffic jam when the machine stops or problems occur in the standard wafer factory with linear transportation system."

Tadahiro Kuroda, an engineering professor at the University of Tokyo, said: "The idea of obtaining a large amount of data from the manufacturing process and feeding it back [to the system] to increase production more quickly will shorten the time to market." Tadahiro Kuroda, an engineering professor at the University of Tokyo, said that he worked in Toshiba’s semiconductor department for 18 years and then entered academia. "This is an ideal scene for semiconductor manufacturing, which is very meaningful."

However, because a large number of new technologies depend on a large number of new technologies, Rapidus may encounter initial problems, which may extend the time required to deliver products to customers in batches. At the same time, competitors did not wait for it to catch up. In April, TSMC launched its next-generation A14 process (equivalent to 1.4 nm node chip), and plans to "put into production in 2028".

"Technically, the success of Rapidus depends on whether the semiconductor prototype developed for mass production in 2027 goes smoothly," Osanai said. "Achieving mass production in two years represents a key condition for the company’s success."

Other experts are more optimistic. In view of the expected huge growth of AI applications and emerging AI data centers, and the consequent leap in power consumption, "there will be a great demand for 2-nanometer chips," Kuroda said, because these semiconductors are expected to reduce power consumption by more than 30% compared with today’s leading silicon. "Therefore, the demand for artificial intelligence-related semiconductors is expected to exceed the production capacity of current foundries."

If the latter viewpoint is successful, and Rapidus can achieve its mass production goal on time, then the government-supported effort to regain Japan’s status as an advanced power may become a successful bet, not a rash gamble.

Listen, the story of the growth of five great country craftsmen-you and I ＂have a skill＂ to become a powerful country.

　　Cao Yajun (left), a "great country craftsman" in the national architectural decoration industry, works in the start-up area of Shenzhen Guangming Science City. Xinhua news agency

　　Xiong Guoan, the inheritor of Jingdezhen traditional thin-shell porcelain making skills, is "benefiting the blank". Xinhua news agency

　　Zheng Chunhui, a senior arts and crafts artist, is creating. Bright picture

　　In Xi ‘an, Shaanxi Province, Hu Min, a "national technical expert", is carrying out flame cutting. Xinhua news agency

　　Liu Yulei, a senior assembler of grand piano in Yingkou, Liaoning, assembled piano parts in the workshop. Xinhua news agency

　　Wang Shangdian, a senior lathe technician and lathe skill expert in Jinxi Petrochemical Company of China Petroleum, is using calipers to measure parts data. Xinhua news agency

　　editorial comment/note

　　Skilled workers are an important force supporting China’s manufacturing and China’s creation. Recently, the General Secretary of the Supreme Leader sent a letter to congratulate the holding of the first great country craftsman innovation exchange conference, stressing: "The working class and the broad masses of working people in China should vigorously carry forward the spirit of model workers, labor and craftsmen, adapt to the needs of the scientific and technological revolution and industrial transformation in the world today, study hard, study deeply, be brave in innovation and be the first, constantly improve their technical skills, and contribute wisdom and strength to promoting high-quality development, implementing the strategy of manufacturing a powerful country, and building a socialist modern country in an all-round way." As an outstanding representative of skilled talents, artisans in big countries are superb in skills and hard-working. They build their dreams with dexterous hands and devote themselves to their country with dedication. How did they feel and touch when they received the congratulatory letter from the general secretary? How to play a better role and contribute wisdom and strength to promoting high-quality development, implementing the strategy of building a strong country and building a socialist modern country in an all-round way? In this issue, five craftsmen from big countries are invited to tell their stories of struggle, and experts are invited to make suggestions and analyze them.

　　[First-line narration]

Sow the seeds of "ingenuity" and strive for Excellence

Narrator: Chen Zhaohai, the chief skill expert of China Communications No.1 Navigation Bureau No.3 Company.

　　A few days ago, we were attending the first great country craftsman innovation exchange conference online, and when we heard the news that the general secretary sent a congratulatory letter, we suddenly "boiled" with joy and felt glorious and proud.

　　I have been engaged in surveying for 27 years, and I have been on the front line of building ports, dams, roads and bridges. Years of work have made me deeply feel that measurement is like the "eye" of the project. Only by measuring more accurate data can the project of a big country be completed accurately. For example, the observation accuracy of calipers can only reach centimeters, and millimeters need to be estimated by ourselves. How to read the millimeter estimate more accurately? I have practiced this basic skill for 10 years.

　　At that time, because the measuring instrument total station was more expensive, the newly graduated "raw melon and an egg shaped thing" rarely had a chance to get started, so I helped master Zhao Zhenguo and carefully recorded every operation step. One day, the site builder was anxious for a set of measurement data, and it happened that the master was on vacation. At the urging of everyone, I shouldered the total station and rushed to the scene. It was my first independent measurement. Because I was nervous, I repeated the measurement and calculation several times before reporting the data. After the master came back, he not only didn’t blame me, but also praised me again and again. This encouragement and trust made the seeds of "ingenuity" take root in my heart.

　　In 2013, I participated in the construction of Dalian Xinghai Bay Bridge. In the construction of the main bridge, in order to ensure the balanced stress of the "two towers and three spans" of the bridge, the accuracy of suspension cable installation is extremely high. Every time we organize survey and lofting, we need to climb to the top of the 120-meter-high cable tower for operation. Because the construction area is more than 1 km offshore, even if it is calm, the towering cable tower will keep swinging. During more than 300 days and nights of bridge construction, I will take the lead to climb to the top of the tower as long as my work requires, and lay points and lines at an altitude of 100 meters, which ensures that all suspension cable installations are completed at one time, and also accumulates experience for similar projects in China.

　　Dalian Bay subsea tunnel project is the first immersed tunnel built in the cold sea area in China, and there is no experience for reference. The accuracy of our survey work should be based on the Zhuhai-Macao Bridge in Biaogang, and the out-of-tolerance accuracy should be within 5 cm. To this end, I and the technical center of the third company of No.1 Navigation Bureau have devoted themselves to tackling the problem of "multi-beam sounding system scanning replacing the traditional acceptance method of hydraulic concealed works". In the construction of subsea tunnel, it is normal that the wind and waves bump. However, multi-beam equipment needs to measure strictly according to the horizontal and stable geometric relationship, and the wind and waves greatly affect the accuracy of data. Inspired by the folding umbrella, we proposed to customize the connecting frames for the five sub-instruments of the multi-beam system. After four months of exploration, we finally developed a detachable connector that can be spliced and suitable for any ship type, which made the instrument grow "hands and feet" to grasp the ship’s side and stand firmly on the seabed. Compared with the workload of single-beam equipment of 6 hours, multi-beam equipment only needs 30 minutes, and the out-of-tolerance accuracy reaches the standard of 5 cm.

　　Now, I have also become the master of my disciples, and that "ingenuity" seed has been spread to more people’s hearts. I will set an example and teach my disciples to do, love and specialize in one line, so that more young people who are interested in this will embark on the road of becoming talented and serving the country with skills.

Skilled workers have both skillful hands and "ingenious thinking"

Narrator: Liu Li, an oil production worker of Team 48, No.6 Operation Area, No.2 Oil Production Plant of Daqing Oilfield Co., Ltd.

　　I was born and raised in the oil field, and I am a veritable "second generation of oil". After his father retired, he transferred to work in Daqing Oilfield. He once participated in the battle of Daqing Oilfield with Wang Jinxi. "Consolidate your achievements and continue to work hard" is what my father taught me from an early age. In 1993, I entered the "old benchmark" oil production team with excellent style — — Team 48 works.

　　At that time, everyone was working hard, and this spirit of striving for the top deeply infected me. In order to master technology better, I always carry a technical book in my bag. I go to the well during the day and try to figure it out against the real thing, and I go home to sort out my notes at night.

　　Adding packing and changing belts is our daily work. A belt weighing more than 30 kilograms, I always riveted enough to drag it to the operating table. Although I have worn calluses on my hands, I have become more and more skilled in changing belts, creating a record of changing belts for 15 seconds, which has attracted the admiration of the masters.

　　The crowbar, pipe wrench, wrench and screwdriver are my four-piece sets when washing wells, which add up to 15 kilograms. In order to reduce the weight, I changed "four pieces into one piece", and the total weight was reduced to 2.5 kg, which improved the working efficiency.

　　After tasting the "sweetness" of innovation, I wondered how to make the sealing ring in the packing box "pop out" automatically. At that time, the sealing ring in the packing box could only be replaced by pinching, which took at least 40 minutes at a time, and the oil production machine had to stop working. Once, I held a tube of lipstick in my hand and slowly turned the bottom of it, and the paste inside gradually exposed, which made me find inspiration at once. So, by disassembling the internal structure of lipstick, I developed the "up-down adjustable packing box", which shortened the operation time by three quarters and prolonged the service life of the filler by six times. Our skilled workers have not only "brute force" but also "ingenuity".

　　After 2003, I have a number of identities such as trainer, coach and senior technician, and I have an additional responsibility of training students. In 2011, Liu Li Studio was established. From the initial team of two people, it gradually developed into an innovation and efficiency alliance covering 35 types of work such as oil production and gathering and transportation, with 537 members. Just in March of this year, I was awarded the title of "Artisan of the Great Country of the Year". I have always felt that "luck" is not the only way to become a talent and serve the country with skills. Only with correct thinking, firm will and down-to-earth attitude can we achieve something.

　　A few days ago, the General Secretary of the Supreme Leader sent a letter to congratulate the first great country craftsman innovation exchange conference. As soon as the news came out, my friends and I were encouraged and competed to forward it. In the future, I will continue to work hard, do a good job of mentoring and continue to pursue my dreams with a new generation of oil people.

Push hard with your heart and let the sound cross the mountains and seas.

Narrator: Zhang Luming, radio communication designer of Guangzhou Haige Communication Group Co., Ltd.

　　I have been interested in wireless communication technology since I was a child, and I like playing with the radio. In 1984, at the age of 21, I graduated and came to the predecessor of Guangzhou Haige Communication — — Work in the state-owned 750 factory.

　　At that time, the spring breeze of reform blew the land of South Guangdong, and it became the focus of the research team to catch up with the international advanced level. In the process of single board debugging, the frequency index has been unable to meet the requirements of the whole machine. In order to solve this "stuck neck" problem, I led the team to explore and attack day and night. One day, a group of birds chirped away from the telephone pole outside the laboratory window. I looked up at them and happened to find a ceramic insulating connector between the wire and the telephone pole. So I changed my mind, not limited to improving the printed board material itself, but adding high-performance insulating materials between the printed board and key devices. In the end, the problem that plagued the team for several months was solved. This also makes me feel that innovation needs accumulation and persistence.

　　For more than 40 years, I have been fortunate to participate in and witness the development of four generations of communication technology in China. My goal is always to send and receive radio waves carrying sound with high fidelity, so that sound can cross mountains and seas.

　　In the 1990s, my company was on the verge of bankruptcy. The temptation of high salary once made me want to leave. However, I finally chose to stick to it. In 2000, Hagrid Communications was established. Flexible mechanism construction makes the relationship between enterprises and employees closer. In 2006, Luming Laboratory named after me was established. Today, "Luming Lab" has trained more than 100 technical backbones for Hagrid Communication, and they have successively broken through dozens of key technologies in the communication field, and many technologies have reached the world’s leading level.

　　In March of this year, I was elected as "Artisan of the Great Country of the Year" in 2021. What is even more surprising is that on the eve of "May 1st" International Labor Day, General Secretary of the Supreme Leader sent a congratulatory letter to the first great country craftsman innovation exchange conference. I will keep in mind the entrustment of the General Secretary, seize every minute to solve the difficult problems in the field of wireless communication technology, and "make a living and be good at it" to make China famous in the world.

"Local Experts" Running on the Road of Innovation

Narrator: Tan Wenbo, a tool worker and senior technician of China Petroleum Group Western Drilling Engineering Co., Ltd.

　　Before I went to work in the oil field, most of my impressions of Xinjiang came from the description in the textbook. My father was also an oil worker. In the era when he worked, the conditions were even more bitter. The older generation of oil people stood up the industrial backbone of the Republic with the spirit of fighting in the world.

　　When I first started working, I was thin and small, and I felt very tired in the face of high-intensity labor requirements, so I tried to make some small tools such as levers and zip lines to save my effort. These small productions have effectively improved the work efficiency and planted the seeds of invention and creation for me.

　　What really ignited the innovative flame in my heart was an experience of repairing imported equipment. At first, we asked foreign experts to repair it, but when the other party checked it a little, it said that it could not be repaired, and suggested that we replace the whole machine. However, giving up maintenance will have a huge impact on production. I volunteered, holding my breath in my heart: What foreign experts can’t fix, we China mechanics can fix it. So, I asked college students who know foreign languages to consult materials, disassemble machines and reassemble them … … After some repairs, the machine returned to normal. Later, I repaired a number of foreign imported equipment, and my colleagues called me a "soil expert".

　　Since then, the idea of "fighting for breath" has driven me to keep advancing on the road of invention and creation. For example, the original cable bridge plug setting tools are imported from abroad, so there are great risks in storage, transportation and use, and the equipment I designed is driven by electro-hydraulic pressure, which can effectively improve production efficiency and safety.

　　Along the way, I have won many honors such as "National Model Worker", "The Most Beautiful Worker in China" and "Great Country Craftsman 2018 Person of the Year". But I always feel that I still have a lot to do on the road of technological innovation. It is the older generation of oil people who constantly give us strength. I want to pass on this spirit one by one and lead more skilled people to run faster on the road of innovation.

Carve green water and green mountains to record the beautiful times.

Narrator: Zheng Chunhui, senior arts and crafts artist of Fujian Tenghui Craft Co., Ltd.

　　I was born in the countryside and have been interested in artistic creation since I was a child. There is no money to buy paper and pens at home, so I draw on the ground. Later, by coincidence, I began to learn wood carving skills and gradually became a wood carving craftsman.

　　In the past, our local woodcarving was mainly about characters, and the landscape was just a foil. But the beautiful mountains and rivers in my hometown always haunt me, and my childhood memories and classical poems I have read always urge me to carve them. So, I began to try to use the composition of landscape painting to create woodcarving with cultural elements such as China’s classical poems.

　　I have been thinking about how to integrate traditional skills into modern society. In my eyes, the creation of landscape woodcarving should not only make traditional landscape painting stand up and live, but also reflect the reality and record the times. Later, I spent several years on a camphor tree with a length of more than 12 meters, a height of more than 3 meters and a width of more than 2 meters, and created a picture of the Riverside Scene at Qingming Festival with special significance by innovating the techniques of hollow carving, through carving and Putian subtle through carving. Because of the huge volume of the work, it also won a Guinness World Record.

　　Unexpectedly, a woodcarving work has become a window to show our traditional skills, history and culture, and also a link to communicate with the world culture.

　　In 2020, I was awarded the "Artisan of the Great Country of the Year", and the nine people who won the prize with me were all technical masters from engineering and technical positions. I think this award is actually awarded to the group of folk craftsmen I represent, which represents the praise and affirmation, encouragement and spur of the party and the state to all folk craftsmen.

　　I think our fingertips not only inherit traditional skills, but also a craftsman spirit that dares to innovate and be the first. Facing the future, I will certainly live up to the earnest entrustment of the Supreme Leader General Secretary, lead more young people who are interested in it, and use our hands to lift more "Made in China" handicrafts to go abroad and amaze the world.

Central Bank and China Banking and Insurance Regulatory Commission： Financial support for housing leasing should adhere to the positioning that houses are used for living, not for speculation.

　　CCTV News:According to the website of the People’s Bank of China, the People’s Bank of China and China Banking and Insurance Regulatory Commission publicly solicited opinions on "Opinions on Financial Support for the Development of Housing Leasing Market (Draft for Comment)". Soliciting opinions, it is proposed to focus on supporting the development of specialized and large-scale housing leasing enterprises with self-sustaining properties. Financial support for housing leasing should adhere to the position that houses are used for living, not for speculation, and focus on supporting self-sustaining property-based housing leasing enterprises with independent legal person operation, clear business boundaries and real estate professional investment and management capabilities, so as to promote their large-scale and intensive operation and improve the supply capacity and operation level of long-term rental housing. Details are as follows:

Opinions on financial support for the development of housing rental market

(Draft for Comment)

　　In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, support the accelerated establishment of a housing system with multi-agent supply, multi-channel guarantee and simultaneous rent and purchase, cultivate and develop the housing rental market, and promote the stable and healthy development of the real estate market, according to the Opinions of the General Office of the State Council on Accelerating the Cultivation and Development of the Housing Rental Market (Guo Ban Fa)

　　[2016] No.39) and "Opinions of the General Office of the State Council on Accelerating the Development of Affordable Rental Housing" (Guo Ban Fa [2021] No.22), we now put forward the following opinions on financial support for the development of the housing rental market:

　　I. Basic Principles and Requirements

　　(1) Support the structural reform of the supply side of housing leasing. Financial support for housing leasing should focus on the key points and aim at the shortcomings, mainly in big cities, focusing on solving the housing problems of new citizens, young people and other groups, supporting all kinds of subjects to build and rebuild long-term rental housing, revitalizing existing housing, and effectively increasing the supply of affordable and commercial rental housing.

　　(two) focus on supporting the development of specialized and large-scale housing leasing enterprises with self-sustaining properties. Financial support for housing leasing should adhere to the positioning that houses are used for living, not for speculation, and focus on supporting self-sustaining property-based housing leasing enterprises that operate as independent legal persons, have clear business boundaries, and have real estate professional investment and management capabilities to promote their regulations.

　　Modular and intensive management to improve the supply capacity and operation level of long-term rental housing.

　　(3) Establish and improve the financial support system for housing leasing. Financial support for housing leasing should be based on market allocation, providing diversified, multi-level and full-cycle financial products and financial service systems for the investment, development, operation and management of leased housing, with complete market functions, balanced structure and orderly competition.

　　— — Financial institutions have a reasonable division of labor. Commercial finance should meet the reasonable financing needs of all kinds of rental housing subjects in accordance with the principles of legal compliance, controllable risks and sustainable business. Policy finance and development finance are limited to providing financing for the development, construction and operation of affordable rental housing on the premise of meeting the functional orientation and business scope.

　　— — Financial product innovation norms. Housing lease credit products should have clear functions, reasonable term and interest rate pricing, perfect risk evaluation and post-loan management. Direct financing products should be simple and clear in structure, sound and effective in market restraint and operation mechanism, transparent in product pricing, and true and compliant in capital use.

　　— — Optimization of credit and capital market allocation. The credit market mainly meets the needs of various entities to develop and build rental housing, as well as the liquidity and daily operation of housing rental enterprises. The capital market focuses on the development of long-term financing tools for housing rental investment. The credit market and the capital market can be coordinated and reasonably connected according to the income and risk characteristics of different links of housing leasing.

　　Two, strengthen the innovation of housing rental credit products and service models

　　(four) to increase credit support for the development and construction of rental housing. Support commercial banks to issue development and construction loans to real estate development enterprises, industrial parks, rural collective economic organizations, enterprises and institutions and other entities to build or rebuild long-term rental housing.

　　Payment. The proportion of project capital for rental housing construction should not be less than 20% of the total investment of development projects, and the loan period is generally 3 years, and the longest is not more than 5 years. Commercial banks should establish a perfect loan approval mechanism and risk management mechanism for development and construction according to the cash flow of various entities and the risk characteristics of real estate development, so as to improve the efficiency and management level of loan approval.

　　(V) Innovative groups purchase rental housing credit products in bulk. For enterprises and qualified institutions to purchase idle houses in batches according to laws and regulations for dormitory-type affordable rental housing, and specialized large-scale housing leasing enterprises to purchase idle houses in batches according to laws and regulations for affordable rental housing or commercial rental housing for long-term operation, commercial banks are encouraged to issue rental housing group purchase loans on the premise that risks are controllable, businesses are sustainable and implicit debts of local governments are not added. Commercial housing and commercial housing purchased with loans should be houses with clear legal relationship and completed acceptance. During the loan period, the rental purpose of the house shall not be changed. Leased housing groups purchase loans for a maximum period of not more than 30 years, and the loan amount shall not exceed 80% of the assessed value of the property in principle.

　　(six) support the issuance of housing rental business loans. If a housing leasing enterprise manages long-term rental housing with its own property rights, the term of the housing leasing business loan shall not exceed 20 years, and the loan amount shall not exceed 80% of the assessed value of the property in principle, which can be used to replace the loan for early development and construction of the property. For the non-proprietary rental housing formed by the housing leasing enterprises in accordance with the law and in compliance with the transformation of industrial plants, commercial office buildings and villages in the city, the term of operating loans shall not exceed 5 years, and the loan amount shall not exceed 70% of the total rent receivable within the loan period in principle.

　　Commercial banks should carry out due diligence investigation on the legal compliance of the operation and management of leased housing, the rental level and occupancy rate of leased housing, and the professional ability, financial status and continuous prudent operation of housing leasing enterprises, and design the loan term, interest rate and repayment method reasonably in combination with the operation and risk characteristics of housing leasing enterprises.

　　Housing leasing enterprises should take rental income as the first source of repayment. If the housing leasing enterprise has clear other repayment sources, commercial banks can issue pledge and mortgage loans, but the legal risks of pledge and mortgage should be carefully evaluated to ensure the enforceability of pledge and mortgage. On the premise of compliance with laws and regulations, commercial banks are encouraged to issue credit loans according to the credit standing and operating conditions of housing leasing enterprises.

　　Explore the role of policy housing finance, support housing leasing enterprises to hold and operate affordable rental housing for a long time, and give priority to meeting the housing rental needs of eligible new citizens, young people and other groups.

　　(seven) innovative comprehensive financial services for housing leasing related enterprises. Encourage commercial banks to actively explore financial service models and financial products suitable for the needs of enterprises related to housing leasing, and provide comprehensive financial solutions such as account opening, settlement, consultation and cash management to housing leasing construction and operation enterprises, housing leasing brokerage institutions and housing leasing management service platforms.

　　Third, broaden the diversified investment and financing channels in the housing rental market

　　(eight) to enhance the ability of financial institutions to put in housing rental loans. Support commercial banks to issue financial bonds for housing leasing, and raise funds specifically to increase the investment of housing leasing development and construction loans and operating loans.

　　(9) Broaden bond financing channels for housing leasing enterprises. Support housing leasing enterprises

　　Industry issued debt financing instruments, corporate bonds, corporate bonds, earmarked for rental housing construction, purchase and operation. Encourage the optimization of bond issuance process, improve the issuance efficiency of housing lease bonds, and provide financing facilities for housing lease enterprises.

　　(10) CoveredBond for innovative housing lease. If the rental housing owned and operated by the housing leasing enterprise has a sustained and stable cash flow, the property mortgage can be used as a credit enhancement, and housing lease guarantee bonds can be issued. Housing lease guarantee bonds are included in the bond management framework.

　　(eleven) the steady development of real estate investment trust funds (REITs). Steadily promote the pilot work of real estate investment trust funds (REITs), and raise funds for housing leasing enterprises to hold and operate long-term rental housing under the premise of controlling risks. Support real estate investment trust funds (REITs) share trading circulation, promote long-term stable operation, and prevent short-term speculation. Give priority to supporting xiong’an new area, Hainan Free Trade Port, Shenzhen Socialism with Chinese characteristics Pilot Demonstration Zone and other key areas supported by national policies and big cities with net population inflow to carry out real estate investment trust funds (REITs) pilot projects, and provide financial support for enterprises that use all kinds of construction land (including collective construction land, idle land owned by enterprises and institutions, etc.) to build, hold and operate long-term rental housing according to laws and regulations.

　　(twelve) to guide all kinds of social funds to invest in the field of housing leasing in an orderly manner. Support financial institutions, asset management products and other market entities to standardize investment in financial products related to housing leasing. Encourage housing leasing enterprises and professional asset management institutions to hold and operate rental housing for a long time through real estate investment trusts (REITs). Support long-term funds such as insurance funds to invest in the housing rental market. Encourage housing leasing enterprises and finance.

　　Institutions use interest rate derivatives to hedge related interest rate risks.

　　Four, strengthen and improve the financial management of housing rental.

　　(thirteen) strict housing leasing financial business boundaries. Housing leasing financial business should be strictly positioned to support the development of housing leasing market and not provide financing for short-term speculation. Housing rental financial products and services should be clearly distinguished from those of non-rental housing. It is strictly forbidden to finance non-rental housing in the name of supporting housing rental, and it is strictly forbidden to use housing rental financial products for commercial real estate development in violation of regulations. Financial institutions should establish and improve relevant business systems, strengthen compliance review and evaluation, and ensure prudent and compliant business.

　　(fourteen) to strengthen the management of housing rental credit funds. Commercial banks and other institutions should strictly review housing lease credit and post-loan management, strengthen the investigation and tracking of borrowers, project attributes and the authenticity of loan purposes, ensure that loan funds are used for housing lease construction and operation in accordance with the agreed purposes, and effectively prevent risks such as misappropriation and cashing out of funds. If the lease property of the project or the use of the house is changed during the loan period, the loan shall be recovered in time.

　　(fifteen) standardize the innovation of direct financing products for housing leasing. The direct financing products of housing lease should have excellent quality of basic assets, simple structure, clear legal relationship, open and transparent information and legal compliance with the use of funds. Relevant acceptance departments should clarify the business model of housing leasing enterprises, the use of raised funds and other policies and audit requirements, improve information disclosure and post-supervision management, take effective measures to ensure that raised funds are used for related activities such as rental housing construction and operation, and shall not be diverted for other purposes.

　　(sixteen) to prevent financial risks of housing leasing. Commercial banks, etc. lease housing.

　　Institutions providing financing should establish and improve relevant systems, strengthen compliance review and evaluation, and ensure prudent and compliant business. Standardize the management of financing subjects, formulate clear access standards, and implement list management for non-personal objects. Limit the debt level of all kinds of housing leasing enterprises and real estate development enterprises holding leased housing to ensure that their asset-liability ratio remains in a moderate range. Strengthen the monitoring of the operation and management, financial status and the use of funds of housing leasing enterprises. If housing leasing enterprises violate the loan contract, they should promptly take effective measures such as accelerating liquidation and collecting loans in advance to resolve risks.

　　Housing leasing enterprises must complete the relevant filing work on the housing leasing management service platform established by the housing and urban-rural construction department before financing. For direct financing products of housing leasing, we should fully reveal the risks related to housing leasing business and real estate market, establish and improve the risk early warning and disposal mechanism, and protect the interests of investors.

　　(seventeen) the establishment of housing rental financial monitoring and evaluation system. The People’s Bank of China took the lead in establishing a special statistical system for housing leasing finance, strengthened the statistics, investigation and monitoring analysis of housing leasing financial products, and explored the establishment of a policy-oriented effect evaluation system for housing leasing special credit. Relevant departments should strengthen the sharing of information related to housing leasing and give full play to the joint efforts of supervision.

　　The Shanghai headquarters of the People’s Bank of China, branches, business management departments, city center branches of provincial capitals and sub-provincial city center branches are requested to forward this opinion to relevant institutions within their respective jurisdictions together with the Banking Insurance Regulatory Bureau of their respective provinces (autonomous regions and municipalities), and coordinate the implementation of this opinion.

Network variety shows are getting cold this spring. Is the ＂sunset of network synthesis＂ coming？

　　Reading tips

　　The variety show that never lacks topic attention makes people feel that this spring is like "the sun is waning." The law of industry development is superimposed on external factors, so that the era of "a phenomenal variety show can be produced with money" is gone forever, and the market is cold and chilly. The insiders believe that this is the inevitable pain of the industry during the transition period, and content innovation and model innovation are the inherent requirements for the healthy development of variety shows.

　　In the past, no one would have thought that variety shows that created topics attracted people’s attention because they had no topics.

　　Two days ago, this happened. Wang Hailin Fa Weibo, a screenwriter, said that the "fine variety" of the long video platform has been dying. He also disclosed that this year Tencent’s head variety "Half-cooked Lovers" did not get brand sponsorship until it was broadcast.

　　These days, Wang Hailin’s Weibo, together with several variety shows broadcast by Loneliness this spring, has triggered discussions in the industry.

　　The market is cold

　　Why can Weibo in Wang Hailin resonate so widely in the industry? The answer is the coldness of the variety market in the first quarter of this year.

　　According to Yunhe data, in the first quarter, only the second season of Hahahaha, the half-baked lover, the detective and the annual comedy contest had an effective broadcast volume of over 100 million, which was 5 fewer than the same period in 2021, and the overall broadcast volume decreased by 33% year-on-year.

　　As far as a single program is concerned, Half-cooked Lover has gained more than 1 billion broadcasts on the whole network. As a contrast, in 2020, Sister who braved the wind and waves had more than 5.1 billion broadcasts that year.

　　Compared with this data, what makes the industry feel the chill more intuitively is the difficulty of attracting investment and the difficulty of finding "golden owners". As the head love variety of Tencent’s video, Half-cooked Lovers has its own theme and production, and it is the most discussed variety in the first quarter with the longest popularity. However, it is such a variety show that has been in a state of "naked broadcasting" and has not received brand sponsorship. The second season of another billion-dollar variety "Hahahahaha" did not have a title, but only received sporadic sponsorship.

　　This is in stark contrast to when the market is booming. 2017 is considered to be a year of "super network synthesis" era, and the number of network synthesis programs with more than 100 million hits began to catch up with TV copyright variety shows. At that time, iQiyi created Hip-hop in China, which quickly became the "toon" of advertisers. By the second quarter, the investment amount exceeded 1 billion yuan. The data shows that from 2017 to 2019, the scale of China’s network variety market has always maintained a growth rate of more than 20%, and more than 90% of the income of the network comprehensive comes from advertising investment.

　　Turning point Since 2019, the data released by the third-party advertising data platform Digi Insight shows that from 2019 to 2021, the number of variety shows with implants in the domestic variety market has declined year after year, from 635 to 513. Since the beginning of this year, the number of variety cooperation projects in various industries has decreased across the board.

　　"Gone are the days when money was spent on a phenomenal network synthesis." Wang Hailin said.

　　Wind direction change

　　The market chill felt by professionals is an intuitive feeling that "variety shows are getting worse and worse" for the general audience. "Compared with the scores of more than 8 points in the past, it is not bad to find a variety show with a passing score." Li Ran, who has experienced the crazy era of network integration, said with emotion, "I don’t know if it’s the audience ‘ Well-informed ’ However, the quality of variety content has declined. "

　　Compared with the improvement of the audience’s aesthetic needs, the low quality of program production has been discussed for many years. However, factors such as the "wind direction change" of the industry development law, the impact of epidemic situation and policy changes have attracted more and more attention.

　　Last year, "National Variety" and "Happy Camp" stopped broadcasting after 24 years. This triggered a discussion on the life cycle of variety shows. Generally, domestic variety shows will be exhausted in four or five years. Even in foreign markets with highly developed entertainment industries, it is difficult to maintain the novelty of variety shows for more than 10 years.

　　At the same time, the long-standing tendency of excessive entertainment and commercialization of variety shows has not only been criticized by the audience, but also further strengthened supervision. Last September, the "Clear Action" launched by the State Administration of Radio, Film and Television was a continuation of a series of regulatory measures, demanding that idol-cultivating programs should not be broadcast, resolutely resisting the "rice circle" culture and opposing the flow-only theory. This also made the "draft" variety show of big traffic households disappear this year.

　　On the one hand, the variety carrier naturally changes from TV to network. On the other hand, the audience’s age has changed from long to young, and the aesthetic cycle of the screen has changed round after round, and the traditional variety show mode is being brutally eliminated. With the development of the Internet, the "micro-variety" backed by short videos seems to be gradually accepted by more viewers than the "long variety" that takes several hours: on the short video platform, topics related to micro-variety can easily gain tens of billions of hits.

　　How to innovate

　　How does variety develop healthily? Pessimists believe that "confusion is long-term", while optimists see that domestic variety shows are undergoing various intense and subtle changes, which may cultivate a healthier future.

　　The consensus of the industry is that the variety show now tries to meet the diverse and changeable needs of users with the rational allocation of limited resources, and the way to achieve it is innovation.

　　In the second half of last year, a survey that accounted for more than 80% of the post-80s and post-90s showed that more than 90% of the respondents expected more quality products in domestic variety shows. As for the characteristics of a fine variety show, 65.5% of the respondents think that it is continuous innovation, high program quality and distinctive features, and 64.2% of the respondents think that it is to stick to the bottom line and promote positive values.

　　"Innovation" is not only content innovation, but also model innovation. Based on the concept of Internet community, at present, the community model of variety shows has attracted a lot of attention. In bilibili, where young people gather, variety shows such as Rap New Generation and Dance Millennium are considered as the embodiment of this model. Some people also summarize this model as: through the community to understand users’ aesthetic taste, effectively guide content creation, through the advantages of platform content fermentation, and with the help of stable user habits such as spontaneous communication and second-generation play, promote the spread of works and achieve continuous communication. In Tik Tok, Aauto Quicker and bilibili, the development of this model is worthy of attention.

　　Wang Hailin believes: "Creating high-quality content, including high-end demand and layered creation of popular tastes, may be the next direction. How to make entertainment and commercialization play a role under the current management mechanism is also an unavoidable problem in front of the platform."

　　Zhao Hao, a variety director, believes that the crisis facing the whole variety industry also means opportunities. "The era of mud and sand and mixed content is slowly passing, and the audience is verifying the sustainable development of good content. Good money will eventually expel bad money, eliminate inferior variety and retain high-quality content. This is an inevitable process." He believes that the dilemma faced by the current network variety show is precisely the pain that the industry must go through during the transition period.

Mercedes-Benz EQE SUV in Weinan area is on sale! Special price is 406,000, the quantity is limited.

[car home Weinan Preferential Promotion Channel] At present, preferential activities in Weinan area are in full swing, with a maximum discount of 80,000 yuan and a minimum starting price of only 406,000 yuan. For consumers who are interested in buying this model, this is undoubtedly an excellent time to buy a car. In order to get more preferential information, please click "Check the car price" in the quotation form and strive for a higher discount.

渭南地区奔驰EQE

The design of Mercedes-Benz EQE SUV coexists with exquisiteness and sense of technology. The front face adopts Mercedes-Benz family-style design, and the iconic starlight grille and LED headlight groups on both sides form harmony and unity, highlighting the luxury atmosphere. The body lines are smooth, with low body posture and large wheels, showing a strong sense of movement. The overall style not only maintains the elegance of the Mercedes-Benz brand, but also incorporates the unique futuristic feeling of electric vehicles.

渭南地区奔驰EQE

Mercedes-Benz EQE SUV has a body size of 4880*2032*1679 mm and a wheelbase of 3030 mm. It has spacious interior space and excellent ride comfort. Its side lines are smooth, showing a smooth outline from the front to the rear, showing an elegant sense of movement. The front and rear wheel tracks are 1649 mm and 1662 mm respectively, which ensures the stability and handling of the vehicle. In addition, the car is equipped with 235/55 R19 tires and unique rims, which further enhances the fashion sense and sporty atmosphere of the whole car.

渭南地区奔驰EQE

The interior design of Mercedes-Benz EQE SUV highlights the sense of luxury and technology, and adopts a simple and exquisite style. The steering wheel is made of genuine leather, with electric up-and-down and forward-and-backward adjustment functions, which improves the comfort and convenience of driving. The central control screen size is 12.8 inches, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight, bringing convenient and intelligent experience to drivers. In addition, the car is equipped with multiple USB and Type-C interfaces, as well as the wireless charging function of the front mobile phone to meet the diverse needs of modern users. In terms of seats, Mercedes-Benz EQE SUV is made of imitation leather. The main and auxiliary seats have multiple adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support. At the same time, it also has heating and ventilation functions to ensure that drivers and passengers can remain comfortable during long-distance driving. In addition, the driver’s seat and the co-pilot seat are also equipped with electric seat memory function, which enhances the personalized driving experience. The rear seats support proportional tilting, which increases the flexibility and practicability of the trunk space.

渭南地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with a powerful motor with a maximum power of 300kW and a maximum torque of 858N·m, which brings strong power output and excellent acceleration performance to drivers.

The owner of car home said: "In terms of driving experience, the power performance of EQE SUV is good, but the low-profile model is not equipped with rear wheel steering, so the flexibility is slightly insufficient. Compared with the BMW 3 Series, which I used to drive, the handling is slightly inferior. In addition, when encountering a large pothole, the body will have obvious excessive shaking, and the suspension is a bit too soft. "

Farewell to Bluebird： Why does Musk love the letter ＂X＂ so much？

　　On the 24th local time, Twitter owner Musk officially put on a new logo for social media Twitter, replacing Twitter’s original classic blue bird with "X". On the same day, Linda Yaccarino, CEO of Twitter, issued a message announcing that the Twitter logo was officially changed to X.

　　Musk also put a video on his Twitter account, and the pattern in the video changed from Twitter’s original classic blue bird to "X". Musk also posted that X.com’s website has pointed to twitter.com. In addition, he also released a picture of the new icon "X" being projected on the Twitter headquarters building, with the caption "This is our headquarters tonight".

　　Some media concluded that changing Twitter to "X" was a bad joke, but it also highlighted Musk’s ambition to build his "universal application". Musk once said that the acquisition of Twitter is to accelerate the creation of the universal application "X" and that "the acquisition of Twitter can accelerate this process for three to five years".

　　It is reported that as early as April this year, it was reported that the Twitter company held by Musk was merged into its newly established company X Corp, and Twitter also announced to its business customers that Twitter would be renamed "X Corp", which means Twitter no longer exists as an independent company. In xAI official website, an artificial intelligence company founded by Musk, Twitter is also called "X". According to reports, Musk registered and established two new companies in Nevada on March 9: X Holdings Corp and X Corp The former is the parent company of the latter. On March 15th, Musk applied to merge his X Holdings I with X Holdings Corp and Twitter with X Corp.

　　Re-branding or Dangerous Action?

　　Experts say this move may further alienate the original users.

　　In fact, since Musk acquired Twitter, this world-renowned social media company has undergone tremendous changes, from internal layoffs, restrictions on speech, and suspension of cooperation by advertisers. It is reported that Musk said earlier this month that the advertising revenue of the platform has been reduced by nearly half with the withdrawal of many large advertisers. Data from consulting firm Brand Finance shows that the brand value of the company has dropped by 32% compared with last year, mainly due to Musk’s "radical strategy".

　　Yanhui Zhao, a professor of marketing in university of nebraska at omaha, USA, believes that when an enterprise is in trouble or wants to change its direction, brand remodeling can play a positive role. After studying 215 listed companies that have been rebranded, he found that half of them have achieved certain results. "This means that Musk’s move may be timely." He added that Musk hopes to turn Twitter into a "universal application" that can socialize, trade, take taxis and book hotels. Linda also explained in the social platform that the "X" platform (Twitter) will become a platform that can deliver everything. According to Yanhui Zhao, this is a very important rebranding for Twitter.

　　However, according to Mike Proulx, a research expert at Forrester, a research consultancy, Musk still has a long way to go to achieve the above goals. "It takes time, money and manpower, which the company doesn’t have now." Mike also said that this move may further alienate Twitter’s original user base. In addition, considering the trust of Twitter users in the platform and financial supervision issues, many insiders believe that Musk’s wish is likely to fail.

　　Shuba Srinivasan, a marketing professor at Boston University, warned that this was a dangerous move. "When a company is already in chaos, the possibility of success will be reduced." She added that such a move is even more dangerous, especially when other social media companies are competing with it.

　　It is reported that another social media giant, Meta, has previously launched the application Threads and directly targeted Twitter. According to a survey data in May this year, a quarter of Twitter users said in the survey that they don’t expect to use the platform for one year. According to the report, changing Twitter to "X" also made users who had previously held a wait-and-see attitude towards Twitter leave the social platform more simply.

　　Jean-Pierre Dube, a professor of marketing at the University of Chicago, thinks it’s strange to change Twitter’s classic blue bird logo to "X". "Why do you choose to gain a brand with great popularity, and then completely ‘ Make a makeover ’ And? In the short term, this is hard to understand. " In Dube’s view, it is difficult to judge whether rebranding can save Twitter. "I think leadership is the most important thing."

　　Why does Musk love "X"?

　　"X.com" once helped him earn the "first bucket of gold"

　　Bobby Allyn, a journalist who specializes in science and technology, believes that Musk is trying to promote the "X" symbol on the surface, but in fact, it is only through publicity on social media, and the platform has not made substantial changes. "Joshua White, a professor of finance, talked to me about this issue. He thought that the name change seemed to attract people’s attention, but in fact it was of little commercial value. He described it as ‘ Coke changes its traditional packaging, but does not change any formula ’ " .

　　Drew Benvie, CEO of Battenhall, a social media consulting company, analyzed that it is better to say that Musk wants to develop around his own "Musk Empire" than to reshape Twitter, and the "X" series companies will obviously work more closely together.

　　According to reports, Musk once said that "I like the letter &lsquo very much; X’” Its passion for the letter "X" dates back more than 20 years. In 1999, Musk founded an Internet financial service company named "X.com", which was later transformed into "PayPal". In 2002, PayPal was sold to "eBay" for $1.5 billion, and Musk also earned nearly $180 million from it, which enabled him to have enough financial resources to invest in Tesla and established his space exploration company SpaceX in 2002. In 2016, Musk established Neuralink, a brain-computer interface company. It is reported that in addition to the newly merged Twitter, SpaceX and Neuralink now belong to X Corp.

　　Bob said that he didn’t know why Musk liked the letter "X" so much. However, according to his speculation, Musk’s feelings for "X" may be out of some nostalgic feelings. "After all ‘ X.com’ Let him earn ‘ The first bucket of gold ’ 。”

　　Red Star journalist Li Jinrui

Original Hengchi 5 orders over 37,000, netizens： staff hard! Buy a house and buy a car

Not long ago, the Hengchi 5, which has been sewing and mending for three years, was finally launched. The new car is positioned as a compact pure electric SUV with a pre-sale price of 179,000 yuan. Compared with other "new forces in car building", whether it is Hengchi Automobile or Hengchi 5 itself, it can be said that it is full of "drama". Due to the crisis event of the parent company Evergrande Group, Hengchi Automobile, which was thought to have aborted and died, finally launched a new car.

On July 20, Hengchi Automobile announced at its first 720 Hengchi Festival event that as of about 18:04 on the same day, the number of Hengchi 5 pre-sale orders reached 37,000. Liu Yongzhuo, president of Hengchi Automobile, also said in an interview that after the pre-sale conference, the market response of Hengchi 5 was very good, which has exceeded expectations, and the big sale is a foregone conclusion.

This can’t help but make people wonder, after understanding such a "mess" of Evergrande Group, who is buying a car? Are you not afraid of being "rotten" like a house? At this time, some people will say that Evergrande Group has shown its sincerity and pioneered the "notary car purchase" method. Pay the full amount when the car is delivered, and the car can be returned and refunded within 15 days after pickup, and the money must go through the special account of the notary office. In addition, there are various rights and interests, and of course someone will buy it at such a good opportunity!

It can be seen that Evergrande has made great efforts to allay consumers’ concerns, but this "innovative" sales method will directly lead to Hengchi cars not being able to receive car payments for a period of time. You know, the lack of "self-hematopoietic" ability has always been a sword hanging over the heads of all "new power car companies". For Evergrande Group, which already has serious financial problems, it is questionable whether Hengchi 5 can be successfully mass-produced without a benign turnaround.

Take a look at the Hengchi 5 car has enough potential to become a hit? The plain appearance, unadorned configuration, and decent performance are enough to summarize this car. Besides the background of car building, a new energy vehicle made by a well-known real estate company does not have enough vehicle technology accumulation like traditional car companies, nor does it have advanced intelligence like Internet companies. The pre-sale price of 179,000 yuan, it did not choose to enter the price range of "drive DNU", the overall positioning is more embarrassing, and it seems to give people a sense of "high can’t make low".

Finally, an insider revealed that Hengda now relies on its own Hengda Property employees to sell cars. Hengda Property distributed the "Hengchi 5" new energy vehicle sales assessment task to its employees. And issued specific assessment task indicators to each region. According to the actual situation, each region will refine the sales target to each real estate project, and the number of sales depends on the number of owners in the real estate.

In fact, Evergrande’s marketing strategy is no problem. After all, the owner’s resources can be said to be Evergrande’s greatest advantage, and of course it must be used well. However, Evergrande still has to consider that problem.

However, in the final analysis, this pre-sale volume is essentially a relatively large indicator. Many manufacturers have falsely reported data when publishing pre-sale data, because only the manufacturers can see these data.

Regarding whether the Hengchi 5 can be bought, when can it be bought, or whether it needs to wait for the actual delivery of the Hengchi 5, without the endorsement of technology, software, and hardware, what is its overall product strength, reliability, and stability? After all, who can’t brag? Boss Jia’s cattle have already been blown to the other side of the Pacific Ocean.

Nongfu Spring Huangshan Factory is under construction, and Anhui people will be able to drink the Huangshan version of Nongfu Spring next year

Recently, the Nongfu Spring Huangshan Base project officially started. It is reported that the total investment of the project is 1.25 billion yuan. After full operation, it is expected to generate about 150 million yuan in local taxes every year and provide more than 300 jobs. By the end of next year, Anhui consumers will be able to drink the Nongfu Spring from the depths of Huangshan Mountain.

It is understood that the Nongfu Spring Huangshan Project is a key investment attraction project in Huangshan City, Anhui Province. It not only meets the high-quality development goals of the natural drinking water industry in Huangshan City, but also relies on the base to carry out multi-field product discussions and cooperation to promote the upgrading of the ecological industry in Huangshan.

The new base of Nongfu Spring promotes the development and upgrading of Huangshan’s natural drinking water industry

In recent years, there has been an increasing demand for high-quality natural water in markets across the country. In particular, the expanding market demand in densely populated eastern and central China has prompted Nongfu Spring to continue to search for water sources and establish new production bases in the region. Huangshan has also entered the exploration scope of Nongfu Spring.

It is understood that in 2017, Huangshan City stated in the "Huangshan City Natural Drinking Water Industry Development Plan (2016-2025) " that it will vigorously develop the natural drinking water industry, and strive to achieve the goal of sales output value of 10 billion yuan in 2025. In 2020, the "Huangshan City Natural Drinking Water Industry High-Quality Development Implementation Plan" proposed that by 2022, the natural drinking water industry will become a new growth point for the city’s economic development. Huangshan City has become a well-known natural drinking water production base in China, influential in the eastern region, and well-known in Anhui.

Nongfu Spring Huangshan water source real map, the end of next year, Anhui people drink Nongfu Spring may be the mountain spring here.

In the process of promoting the implementation of the Nongfu Spring Huangshan Base project, the two levels of government in Huangshan City formed a special class for the project to closely track the service throughout the process and promote the preliminary work in parallel, so as to achieve the efficient implementation of the project. The project took 273 days from the contact to the signing, only 3 days from the enterprise registration to the project filing, and only more than 3 months from the land transfer to the completion of leveling. "The Nongfu Spring Huangshan project is the fastest project in our preliminary work in the past ten years, which can be described by the word’divine speed ‘!" The Nongfu Spring Huangshan project owner said that the good local business environment and the government’s service awareness are also one of the reasons why Nongfu Spring chose Huangshan.

Nongfu spring Huangshan water source environment.

Of course, under the policy, the high-quality water sources in Huangshan provide support for Nongfu Spring to establish a production base in Huangshan. According to the public data of the Anhui Provincial Department of Ecology and Environment, in 2022, the water quality of surface water and drinking water sources in Huangshan City reached 100% of the standards, and the quality and improvement rate of surface water in the first three quarters reached the first place in the province. The ecological compensation index of the Anjiang street section has been better than the assessment standard for 11 consecutive years. Xin’an River (Huangshan Section) was awarded the first batch of excellent cases of beautiful rivers and lakes in the country and is the only one in Anhui Province.

Nongfu spring Huangshan water source real map.

Nongfu Spring Huangshan water source is located in the foothills of Huangshan Mountain. In 2021, more than 20 water sources were explored in the Huangshan area and three water sources in the foothills were finally confirmed after a long water quality tracking test.

These three water sources are located in the inaccessible hinterland of mountains and forests, with clear water bodies and balanced mineral elements, meeting the rigorous water selection standards of Nongfu Spring.

Nongfu spring Huangshan water source real map.

More than ten water sources cover the whole country, and Nongfu Spring continues to occupy a dominant position in the market

Since the announcement of the comprehensive transformation of natural water production in 2000, finding high-quality water sources has become the biggest issue for Nongfu Spring. It is understood that the Huangshan water source of Nongfu Spring is the 13th water source of Nongfu Spring in the country, which is also the third largest water source in East China after Qiandao Lake and Wuyi Mountain.

Nongfu Spring Huangshan water source real map, the end of next year, Anhui people drink Nongfu Spring may be the mountain spring here.

In July this year, Nongfu Spring announced the completion of a new water source in Daming Mountain, Guangxi. In addition to Huangshan Mountain, Nongfu Spring has also looked for water sources in Sangzhi, Hunan and Qingcheng Mountain, Sichuan. As of now, Nongfu Spring has put into production 12 water sources across the country, and has 3 water sources under construction. The number of water sources far exceeds that of other brands in the packaged drinking water industry. There are dozens of water intake pipes built alone, with a total length of more than 300 kilometers.

"One meter forward, the water quality will be better." In order to obtain better water from a higher source, most of the Nongfu Spring pipelines are located in the deep mountains and are inaccessible. The construction process has also overcome many difficulties and obstacles: The 11.8-kilometer water intake line in Daming Mountain, Guangxi is close to the cliff wall, and the pipeline can only be transported up the mountain by pure manual means. Nearly 2,200 water pipes, it took more than 60 personnel just to move up the mountain, took a month, and it took another four months to lay all of them. The Huangshan water source is faced with rough and bumpy mountain roads and river channels full of boulders. The local government and Nongfu Spring need to skillfully design the pipelines and bypass trees and boulders without affecting the pristine environment. Therefore, there are more bends in the water pipeline, which needs to be cut into 1-2 meters and carried up the mountain by manpower, which greatly increases the difficulty and cost of construction. In addition, the three pipelines are more than 50 kilometers long and travel along the original road as much as possible, achieving harmony with the natural environment.

Nongfu Spring Huangshan water source along the way.

In the water sources of Qiandao Lake and Wanlv Lake, Nongfu Spring needs to extract water at a depth of 30-60 meters without touching the bottom, shore, and surface of the lake. Through various technological breakthroughs such as bridge construction and underwater suspension devices, Nongfu Spring has created many "unique" in the industry. Similar construction processes have been replicated in almost all water sources, and some factories even took six years to complete.

"High-quality water sources often require a long time to find and accumulate, which in itself constitutes a physical barrier, and more importantly, the management ability behind Nongfu Spring. Natural water sources have their own characteristics, and management requires finer granularity. It involves water extraction, water quality, storage and many other aspects. The accumulation of a series of management knowledge will form a soft barrier, which cannot be imitated in a short time." Some industry experts have analyzed. For more than 20 years, Nongfu Spring has defined the standard of natural water through time-consuming water search and water source construction, and has continued to occupy a dominant position in the market with stable quality.　　

标签归档苏州水磨会所

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Central Bank and China Banking and Insurance Regulatory Commission： Financial support for housing leasing should adhere to the positioning that houses are used for living, not for speculation.

Network variety shows are getting cold this spring. Is the ＂sunset of network synthesis＂ coming？

Mercedes-Benz EQE SUV in Weinan area is on sale! Special price is 406,000, the quantity is limited.

Farewell to Bluebird： Why does Musk love the letter ＂X＂ so much？

Original Hengchi 5 orders over 37,000, netizens： staff hard! Buy a house and buy a car

Nongfu Spring Huangshan Factory is under construction, and Anhui people will be able to drink the Huangshan version of Nongfu Spring next year

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