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Baseball, the first carrier of American dream spirit | column

Sports Industry Ecosphere www.ecosports.cn

Basketball, ice hockey and rugby are all very hot. Why is baseball the only American national sport?

Why is it that MLB, which seems to have a slow pace, is deeply loved by American audiences today?

Behind this series of questions, Chen Shengyin, a columnist of the ecological circle and a senior reporter of five-star sports, brought us a story about American baseball culture and told us about the greatness of baseball.

Column | Chen Shengyin

Chen Shengyin, a columnist of Ecosphere, is a senior reporter of five-star sports. He started his career in 2002, and has reported many top-level events such as European Cup, Asian Games, NFL Super Bowl, NBA Finals and MLB World Series.

What is baseball culture like? Start with this story

Brother Quan invited me to tell you about American baseball culture. So, let’s start with the story of an 8-year-old girl.

Hailey Dawson was born in Henderson, Nevada in 2010. Xiao Haili is an unfortunate girl. She was born.Suffer fromPollan syndrome. PollanSyndromeIt is one of the most difficult diseases in the medical field at present. Up to now, its cause is still unclear. The main symptom is deformity of breast, chest wall and upper limbs. Xiao Haili lost three fingers in her right hand from the moment she was born, and the only thumb and little finger left were not fully developed.

Thanks to modern technology, with the help of engineering experts at the University of Nevada, Las Vegas (UNLV), Xiao Haili finally got her own right hand at the age of 5! Experts finally made a new type of prosthesis by using 3D printing technology. This 3D prosthesis, which has been precisely printed and made, is more perfect than traditional products. Xiao Haili wears it not as a decoration, but as a normal person.

When she first started training artificial limbs, Xiao Haili’s parents let her throw baseball. There are two reasons: first, baseball pitching can have a good training for the accuracy, strength and control of opponents, and second, because of the influence of Xiao Haili’s father Greg. Greg Dawson is from Maryland. The love of his life is not only his family, but also his hometown team Baltimore Orioles. In a subtle way, the whole Dawson family has now become an Orioles fan. Xiao Haili and her brother Zach usually like watching and playing baseball.

In the garden at home, when Xiao Haili threw the ball hard with her "mechanical right hand", Greg later recalled, "Yes, we all cried the moment the ball fell into my glove."

"Mom, I still want to pitch in Orioles Park!" That night, Xiao Haili made a wish before going to bed. At that time, she probably didn’t even think of it. In the next three years, she not only fulfilled this wish, but also created history.

Xiao Haili’s mother sent an email to the Baltimore Orioles, and she got a quick response. On August 17, 2015, she flew as far as Sleepless in Seattle, and the Dawsons came to the Orioles Park Stadium. Before the start of the game that day, more than 30,000 fans of the whole audience drummed together.ZhangjiaOil, Xiao Haili walked onto the pitcher’s hill and threw the first ball for the Orioles.

Because the 3D printed prosthesis is assembled from more than 30 parts and can be replaced at will, Xiao Haili changed all her "manipulator" into orange (oriole logo color) on that day. After the game that day, the reporter asked Xiao Haili, "What do you want to do next?" Xiao Haili replied timidly, "I want to be able to pitch at all courts."

From that day on, for three years and 30 days, on September 16th, 2018, when Xiao Haili threw the first ball of the competition in los angeles angels Stadium, history was written as follows: she became the first person on the planet to complete the kick-off ceremony in 30 MLB30 stadiums.

Derek kittel, the legendary captain of the new york Yankees and now the owner of Miami Marlins, blessed Little Haili: "Today, you are our angel, and you have inspired everyone, including me."

Sports bring us too much positive energy like Xiao Haili, but as far as Xiao Haili’s story is concerned, only baseball can write a script like her. Because in the United States, even though American football is the largest sport and basketball is the best in globalization, baseball will always be the first carrier of the American dream spirit.

Baseball is an important part of American culture-no, this statement is not accurate. It should be said that baseball has been completely integrated into American culture and into all aspects of Americans.

FIRST PITCH, the beginning of everything

From a fan’s point of view, there are many ways to let her participate in professional competitions in person. But in the United States, there is no way to go beyond the kick-off. There are KICK-OFF in American football, TIP-OFF in basketball and FIRST-PUCK in ice hockey, all of which are the signs of the official start of the game.

But none of them can match FIRST PITCH.

In fact, it is not difficult for fans who know the four major sports to imagine that American football, basketball and ice hockey are all coherent sports. If someone outside the game participates in the opening ceremony of the above games, the game can only be separated. Baseball, which is relatively static, will not have this problem. Although FIRST PITCH has nothing to do with the official game, fans prefer to regard this sacred ceremony as a signal to tell everyone that the game has started!

For Americans, especially in the northeast, this signal can even be regarded as the beginning of a year. Among the four major leagues, only baseball is a single-year event, and the season usually starts from the end of March to the beginning of April.

At this time, the northern cities are generally just in the spring. For Americans, on the Opening Day of MLB, the stadium is full of green eyes and the smell of soil in the nose. With the first ball thrown, this not only means the beginning of the baseball season, but also means: spring is here! The new year has really begun!

Of course, the kick-off ceremony can have such a high status in the minds of fans today, and thanks to Ronald Reagan, the most people-friendly president in American history. Before him, the guests who kicked off the ball were usually arranged in the first row of the stands behind home plate, and then stood up in their seats and threw the first ball. On the opening day of MLB in 1984, Mr. Reagan, then president of the United States, appeared at the Memorial Stadium, the home of Baltimore Orioles, without informing anyone.

Reagan’s excitement made the security guards at the scene have a headache. Because there was no preparation at home, Reagan’s seat was finally above the third base. This position is obviously not suitable for tee-off, and the action is relatively large when tee-off, and the surrounding environment looks unsafe. But since the president has arrived at the scene and it is the opening day, it is really unreasonable not to come to FIRST PITCH.

Finally, Reagan gave the solution. He finally walked onto the pitcher’s hill and threw the first ball of the 1984 season-at that moment, everyone found that the kick-off looked more integrated with the game in this position. Since then, the FIRST PITCH on the pitcher’s mound has formed a new practice.

The most symbolic of FIRST PITCH is undoubtedly October 30, 2001. New york Yankees and Arizona Diamondbacks played against each other in the World Series. In the third game, George W. Bush came to the scene. The significance of this game is that it is the first game of the highest level baseball decisive battle in new york City after the "911" incident. When George W. Bush threw the first ball in NYPD uniform, the whole Yankee Stadium stands shouted "U-S-A". All American media admit that only baseball can unite the whole of new york, no, the whole of America.

But this time FIRST PITCH has a lot of interesting tidbits.

After all, FIRST PITCH is a ceremony. Usually, the pitching guests are not professional players, so they will pitch at the front of the mound, but George W. Bush stood at the standard position of the pitching line that night and sent the pitch. For this reason, ESPN also specially produced a small feature, starting from Reagan, comparing the pitching actions of presidents, and Bush was indeed the best pitcher-after all, he used to be the owner of the MLB team Texas Rangers.

Despite his high level, Bush was criticized that night. After the aftermath of the terrorist incident, his preparations for this FIRST PITCH were a bit overdone. Except that the security in the stadium was upgraded to the highest level that day, NYPD’s coat was actually wearing a thick bulletproof vest, so it looked particularly bloated. In order to show his courage, Bush walked on the court alone, but in fact, a bodyguard followed him all the time, but no one noticed-because the bodyguard was wearing a referee’s uniform.

So this time FIRST PITCH is still quite controversial: no one wants this pitch, which represents American strength and unity, to be so timid.

Because FIRST PITCH is sacred and pure for Americans. As Hailey Dawson brought us: Every time I throw a ball, she tells the world that I don’t bow to fate, and my life really begins!

Baseball, everyone’s sport.

The inspiring thing about Xiao Haili is that she overcame physical obstacles and achieved the same things as ordinary people.

This is the hope that baseball has always brought. For Americans, the biggest special feature of baseball is that everyone, even if you have nothing special, can make achievements in baseball.

Needless to say, ice hockey is a sport that mainly belongs to its neighbors in the north and further north, even in the United States.

American football, which is "the sport of the strongest person in the world", must reach the peak of human beings in strength and speed in order to stand out from it.

Basketball, height is an insurmountable topic. Even if small ball tactics are popular nowadays, you should at least have a height of 1.8 meters-well, the average height of adult men in the United States today is 1.76 meters.

But baseball is different. Just like the United States as a melting pot of the world, this sport can accommodate everyone.

First of all, it doesn’t care about your physical fitness. You can have no speed, so practice your own blows and bring points to the team; You can have no strength, so improve your hitting accuracy and make yourself a guy with a high base rate; You may lack batting talent, but you may have a good sense of the ball and be an excellent defender …

Dustin-Pedro

In short, as long as you look for your talents and work hard to improve them, you will eventually be useful in baseball games. In 2008, when Dustin-Pedro, a second baseman with 75,80 kilograms of 1 meter, won the American League MVP, ESPN famous baseball commentator Buster Olney once pointed out in his column:

"When you watch a major league game, basically, you can always find a guy in the game who is very similar to you. You can’t be Kobe Bryant or Tom Brady, but you can see yourself in Pedro. He is too ordinary, not tall or strong. His parents run a tire shop in a small town in northern California. He was born there and grew up leisurely. As a child, Pedro played American football and baseball, as well as tennis. He kept practicing his hitting, and he didn’t strike out once for a whole season in high school. Then he was selected by the Red Sox and improved himself in the minor league until today. "

Baseball gives every boy the possibility to realize his heroic dream. Today, the tolerance of baseball is not only for Americans, but also for every immigrant. In American history, baseball has taken the most important step towards racial integration. Whenever you mention Martin Luther King, Malcolm X and Muhammad Ali, there is another name you can’t forget.

Jackie Robinson, a black boy from southern Georgia, signed a contract with Brooklyn Dodge (now Los Angeles Dodge) in 1947. When he made his major league debut on April 15 that year, it also represented that the colored barrier of baseball for more than 60 years was broken in one fell swoop.

At that time, even in Dodge’s locker room, there was racial discrimination, but the great Jackie was very calm: "I don’t care whether you like me or not. All I need is that you must give me respect for human beings."

Today, the whole MLB has also given Jackie Robinson the highest praise: in 2004, his number retired in the whole league, which of course does not mean that No.42 disappeared on the court. On April 15th every year, the day Jackie first stepped onto the major league stage, every player will wear number 42 in all the games that day. This day is Jackie Robinson Day. On this day every year, you will find that Jackie’s influence is not only in baseball.

Nowadays, on April 15th every year, on social networks, from Obama to JAY-Z to Jamie Foxx to LeBron, almost everyone pays tribute to this baseball player-without his efforts to break down barriers, the status of ethnic minorities in American society may not exist today. It is this step taken in the most traditional baseball game in the United States that the black civil rights movement has reached a new level.

Fifty years after Jackie Robinson entered MLB, a young man from Panama appeared. When he first arrived in new york at the age of 21, he didn’t even speak a word of English, but he clearly knew Jackie’s story.

So he also chose No.42, hoping to realize the same dream as his predecessors in this strange land. Later, this young Panamanian, Mariano Rivera, became the greatest finisher in history.

Rivera is Jackie Robinson of this era and the epitome of all Latin American descendants. In his 19-year career, he ended the game 652 times. Every American knows: "When Mariano walks onto the mound, it means the end of the game."

In 2004, the league retired No.42 as a whole, but it still made an opening: players who were still wearing No.42 jerseys at that time could keep their numbers. As a result, Rivera became the last player in the major leagues to use number 42. It is also gratifying that this number with special significance to baseball can have such a great ending.

Like Rivera, whether in Mexico, Panama, Puerto Rico, Venezuela … or Cuba, many people rely on baseball to gain recognition and finally gain a foothold in the United States. On the opening day of the 2018 season, 236 of the 877 players from 30 teams were born in Latin America, accounting for 27% of the total.

Alex Cora, the coach of this year’s World Series champion Boston Red Sox, is a Puerto Rican. In order to appreciate his great contribution and achievements this season, the Red Sox specially let Cora return to his hometown of Caguas with the World Series championship trophy in these days.

Champion, waiting for every city

As a Baltimore Orioles fan, when Xiao Haili was asked what her next wish was, she replied, "I hope the Orioles can win the championship, so my father will be very happy."

Indeed, after the great success from the mid-1960s to the early 1980s, the Baltimore Orioles have not won the World Series for 35 years. Among the four major American leagues, MLB is probably the most difficult to win the championship.

The scarcity of playoff places and the changeable sports characteristics have led to the tragedy of many teams with a long tradition and a long history. Only in this background, the persistence of the fans is even more valuable. In many cities in the United States, it is the greatest wish of fans to live to see the baseball team in their region reach the top. We only look at the history of this century:

In 2002, Anaheim (now renamed Los Angeles) Angels won the championship. In 1994, Disney made a film "Angels in the Outfield".

The story tells a little boy named Roger. He lives in a single-parent family, his father is a truck driver, and he has to run long distances. Roger hoped that his father could spend more time with him, but the answer he waited for was: "Let’s wait until the Angels win the World Series."

Yes, it is precisely because the Angels are a traditional bad team in the history, so this sentence in the film represents: This is simply impossible.

In the film, the real angel came in Roger’s prayer, and he helped the angels win the championship miraculously. Two years after the film was released, Disney bought the Angel Team, and finally, 42 years after the Angel Team was founded, the fairy tale became a reality.

Incidentally, baseball and Hollywood are inextricably linked. Every year, the official documentary of MLB World Series will invite famous artists as narrators. In 1989, Matt Damon and his good friend Ben Affleck first appeared together in the movie Neverland, when they played baseball fans in Fenway Park. In 2007 and 2013, when the Red Sox won the championship, they were proud of being the narrators of the official documentaries in those two years.

In 2005, the Chicago White Sox not only won the championship, but also completed an 88-year persistence. In 1919, eight players of the Chicago White Sox were suspended for allegedly taking bribes and deliberately losing the game, so the White Sox were satirized by the world as "black socks" and never recovered. It was not until the championship in 2005 that the whole team was really proud.

Chicago white socks

In 2008, Philadelphia won MLB, and won it again after 38 years. Because of the team name, Philadelphia people can also beat the 76 ers, eagles and trapezes in the whole city and become a symbol of the city. The "P" in their team emblem tells the world: I am from Philadelphia-you will find that Iverson’s favorite hat is Philadelphia, indicating his identity as a "son of Philadelphia".

In 2010, the San Francisco Giants made the whole Bay Area proud. Giants were originally in new york, and moved to the west in 1957, which was their first championship since they came to San Francisco!

In 2015, Kansas City Royal showed the world what a "diaosi counterattack" was. As a small market team, Royal is really struggling in the professional league. In 1985, they won the world series championship, but from 1986 to 2013, they didn’t make the playoffs for 28 years. The champion after 30 years makes this city completely crazy.

In 2017, it was the turn of the Houston astronauts. Four years ago, they were still a bad team that lost 111 games and lost 100+ in the regular season for three consecutive seasons. This professional team with the longest history in Houston has finally tasted the championship for the first time after its 56th season.

Of course, all of the above are inferior to the Boston Red Sox breaking the "curse of the baby" in 2004. The Red Sox staged the greatest reversal in the history of American professional sports when they were 3-0 behind their arch-rival Yankees in the American League final, and finally ended the 86-year wait for the championship in the whole "Red Sox country".

But to say that the most touching thing for fans in this century is the 2016 World Series. The two teams that fought on the highest stage that year-Chicago Cubs and Cleveland Indians-have been together for 174 years (107 years for Cubs and 67 years for Indians).

After seven battles, the bear finally ended the "goat curse". On the night of winning the championship, many Chicagoans put a broadcast in the cemetery to let their deceased relatives witness the moment they have been looking forward to all their lives.

The joy of the bear’s championship marks that people in Cleveland will continue to wait. Although LeBron has comforted the city, I’m afraid it will be until the Indians win the championship.

So 35 years in Baltimore is really not too long, but it may be far more difficult for the Orioles to wait for the next championship than for Xiao Haili to finish pitching on 30 courses.

Ok, now, do you understand why baseball has such a lofty position in the eyes of the American people?

Behind what we see is a sports story related to baseball culture.

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A complete collection of four common swimming styles

First, breaststroke formula

1, one of the breaststroke formula (total formula):

(1) Breaststroke kicks like frogs, pushing back and sliding forward. Close your legs and feet with your hips, and your knees are shoulder-width apart.
  Slowly retract your legs while retracting, and turn your toes to both sides. Push the water back hard and float your feet together for a while.
(2) The breaststroke arm strokes symmetrically, and the peach stroke strokes sideways. Bend your wrists with both hands to catch the water, and bend your arms and elbows back.
  Row under your shoulders, stop quickly, and clamp your elbows in hard. Stretch your hands forward in parallel, straighten and relax and move forward.
(3) Attention should be paid to breaststroke coordination, and the legs and arms should breathe properly. The two-arm paddling legs are relaxed, and the legs are closed at the same time.
  Stretch your legs forward and push the water, and slide your arms and legs straight for a while. Pull your head up slowly, slide your hand and exhale slowly.
(4) Two arms are paddling at the same time, and the head is raised and inhaled closely. Close your legs, turn your ankles to catch water, and exhale water with your nose.
  Close your hands and slowly retract your legs, and stretch your arms forward before kicking. This kind of cooperation should be kept in mind, and coordination should be learned.

2. The second formula of breaststroke (four-word key):

Break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

Interpretation of the four-word key of breaststroke;

Breaking up and pressing the wrist is the preparatory action to start paddling, and it is also the key to make paddling effective. You have to press your hands down into a dovetail shape before you can enter the drawing stage.

Different from the traditional wiper stroke, [double anchor drawing] tends to be similar to the butterfly stroke, emphasizing the stroke mode of resistance propulsion. When the hands are pressed down into a Y- shape, the hands are like two anchors stuck in the water, and they are pulling at an accelerated speed until the elbows are completely out of sight. The power of pulling makes the body jump out of the water under the guidance of the head.

When holding water with high elbows, the elbows should always be higher than the hands to pull water, so that the hands and forearms form a paddling surface together, and the body is pulled forward until the elbows are always in a state of tension.

[Stem neck water] is to say that water should not be held high, and the neck ridge should be kept in a straight line, rising and falling together.

[snake waist dragging hip] means that when pulling up, the waist and back must be arched, and then they can rush forward and rebound. The back bow should be erected like a cobra, ready to attack; The forward bounce is like a snake’s attack, and it is asserted. The former uses the waist, and the latter abdomen, falling together.

[Fold your knees]. When folding your legs, you just need to fold your knees and turn your legs into a [W] shape.

[Hip valgus] means that toes should point to both sides. Turn your feet from [the outer figure of eight] to [the inner figure of eight] and whip them backward and downward.

[Hidden head in water] means to hide your head after entering the water, and to be completely immersed in the water, preferably below the horizontal line of your body.

[Close your arms and hide your shoulders], keep your arms as close as possible, as if to squeeze your head from between your arms.

[medial malleolus backward], the medial malleolus should be facing the rear, which is the initial phase of kicking and the key to the success or failure of the kicking process.

[Pedal clamp downward rotation], the folding is upward rotation and the pedal clamp is downward rotation; Spin up until the toes point to both sides, and spin down until the soles of the feet are closed.

[The front is low and the back is high, and the sand slides and stretches] is a sliding phase when entering the water, until [breaking up and pressing the wrist], during which the feeling is as smooth as falling down from the sand mountain with head down; In the meantime, it seems that all the discs between cones have been released.

[Stretch your legs and abdomen, float to the surface], which means that in the second half of the slide, you should prepare for the initial position of the subsequent stroke [break up and press your wrist] and approach the surface of the water with inertia. If the body is still far from the water, [drawing fiber] will have to be replaced by pressing water, and the forward power will be halved. Therefore, when [sliding sand stretching], the body can neither bend back nor relax, but must [stretch the legs and abdomen] and still be streamlined, using the buoyancy of the chest to float to the surface at a small angle.

3. The third formula of breaststroke (detailed formula):

(1) Introduction of breaststroke

The legs are curved to hold water, and the mouth and nose are used to exhale in the water.

Paddling combined with slow leg retraction, two arms stretched forward and then pedaled,

The breaststroke posture is like a frog, and the arms stroke symmetrically on the side.

Slowly retract your legs while retracting, and turn your feet outwards to aim at the water.

Push your legs back and hold the water, and slide your arms and legs straight for a while.

Push the water backwards in an arc, straighten and float together for a while.

(2) Leg movements

Bend your knees slowly close to your hips, and the distance between your knees is shoulder-wide.

The rower’s legs don’t move, and the legs are closed after the hand is closed.

Slowly retract your legs while retracting, and flip your feet to both sides.

Stretch your arms first, then kick, and straighten your arms and legs for a while.

Push the water back hard and float your legs together for a while.

(3) arm movements

Press the water with both hands to the outside, raise your elbow and bend your arm and row back.

The parting is slightly wider than the shoulder, and the elbow is turned inward and stretched forward.

Pull under the shoulder and stop. Pull and stop.

Draw your arms back from side to side, straighten and float together for a while.

(4) Breathing action

When holding water on your arms, raise your head slightly and suck the air.

Lower your head and stretch your arms and exhale slowly. Row your arms, raise your head, and breathe in.

When your arms slide forward, your nose and mouth slowly exhale.

(5) Coordination of breathing with leg and arm movements

Pull your arms apart, raise your head and inhale closely,

This method is called late breathing, which is perfect for reducing resistance.

(6) Complete coordination action

Two arms paddling without moving legs, closing hands and closing legs at the same time,

Stretch your hand halfway to pinch the water, stretch your arm and kick for a while,

Pull your head up and suck in half, and reach out and shout slowly.

Second, the freestyle formula

1. One of the freestyle formulas (general formula):

(1) freestyle body must be horizontal, with arms crossed forward. Put your fingers into the water before your shoulders, and stretch your shoulders and bend your wrists to catch the water.
  Bend your elbows and palms to the water, and do the "S" route correctly. Finish paddling to the hip, turn your shoulders and lift your elbows to get out of the water quickly.
(2) The body is prone and streamlined, and the water appears in the brain. Stroke with both hands, and alternately hit your legs six times.
  Exhale slowly under the shoulder, push the water, lift the elbow and turn to suck. The legs and arms are breathing well, and the freestyle speed is incredible.

2. The second formula of freestyle (four-word key):

Wipe the head on the water, the neck ridge is flat, the chin converges, and breathe. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

Interpretation of four key words of freestyle;

[Wipe your head on the water]. When swimming in, try to immerse your head in the water as much as possible, and the part exposed on the water should not exceed 1/4 of your head, so that your head can slightly brush the water.

[The neck and spine are horizontal]. The cervical spine and spine should be pulled into a straight line and kept horizontal.

[chin convergence], look at the bottom of the pool, the chin should be retracted and squeezed into a double chin.

[Breathe Moang], when breathing, the head should roll with the extension line of the neck ridge as the axis, and it is forbidden to breathe with the head held high.

[Perfect], imagine the whole body, especially the trunk, like a hard and full torpedo.

[Tension in the waist and abdomen], the waist and abdomen should be tightened, and the abdomen should be lifted.

[Log Rolling] means that the body should be like a torpedo and a log, and it should roll on the long axis as a whole with rhythm.

[Look at both sides of the navel], the rolling angle is just right for the navel to see both sides, or the audience on both sides can just see the swimmer’s navel.

[Put your arm into the sleeve]. When you enter the water, you should put your hand forward as far as possible, as if it were in a slender and soft silk sleeve.

[Turn your shoulders into the frame]. Imagine that your body is going through a narrow frame in the front, so the lateral amplitude of the action should be as small as possible.

[Close-body straight stroke], the stroke hand should be under the long axis of the body, close to the body and walk in a straight line.

[Pull soft and push hard], start accurately, grasp the water steadily, and gradually accelerate the stroke, pushing the water under your feet, but don’t bump into your thighs.

[Legs clamped], when kicking, the thighs can’t be separated, and it plays the role of connecting the preceding with the following, that is, transmitting the strength of the hip to the toe.

[The calf is like a spring], the calf should be elastic, and the range of kicking up and down should be controlled at about one foot.

[Relax your ankles]. Your ankles should follow the pressure of water and move with the trend, just like the tail of a fish, so don’t be stiff. Legs from hip to toe should be loose and unremitting, tight and not stiff, and the water should be strong and well-controlled.

3. The third formula of freestyle (detailed formula):

(1) Introduction of crawl (freestyle)

Crawl, such as crawling in water, alternately paddling with both arms,

Keep your body steady and lie prone in the water, crossing your arms and rowing in turn.

Keep your body level, and your legs are whipped up and down.

Whip your legs up and down, breathe slowly and suck quickly and row forward.

(2) Leg movements

The thigh forces the calf, and the legs alternately whip the water.

The thigh is forced to bring the calf, and the legs alternate to fetch water.

Draw water shallowly and quickly, and relax your ankles slightly and turn inward.
(3) arm movements

The palm enters the water first before the shoulder, and the arm slides down to hold the water.

Move the arm, relax the shoulder and insert it forward, and aim the palm of the forearm at the water.

The power of bending the arm and paddling is great, and turning the shoulder and lifting the elbow can get out of the water quickly.

Speed up along the center line, and alternate strokes with both arms.

The two arms cooperate with each other to paddle hard, and the thrust is gradually increased after holding forward.

(4) Breathing action

Row to the shoulder and exhale slowly, push the water, lift the elbow and suck up.

Breathe out slowly with your head in the water, turn your head and open your mouth to inhale quickly.

(5) Coordination of breathing with leg and arm movements.

Paddle with both hands, and hit the legs at will.

Hit two, hit four or hit six, or suck left or right once.

(6) Body position

The body is prone and streamlined, and the chest is slightly shoulders high.

The water is flush with the forehead and the brain is exposed, and the hips and abdomen should be flat and eyes open.

(7) Stroke arm type

There are three types of arm strokes, namely, front crossing, middle crossing and rear crossing.

It is old and long to travel before making friends, and the effect of making friends after making friends in China is good.

Third, backstroke formula

1. One of the backstroke formulas (general formula):

(1) Put your hand into the water on the shoulder extension line, and stretch your arms to hold the water. The palm bends to the water, and the stroke route should be kept in mind.
  Push the water behind the palm and forearm, and push the thumb out first. Turn your shoulders and lift your arm straps, and relax your arm movement in the air.
(2) Backstroke coordination is easy, with six kicks and two arms. Breathe two strokes at a time, and breathe in with your mouth.
  Push the water and exhale quickly, turn your shoulders and move your arms to hold your chest. Suck your legs three times, kick them three times and exhale.

2. The second formula of backstroke (four-word key):
The water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slip does not turn.
Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips.
With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge.
Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

Interpretation of the four-word backstroke;

[Water overflows your cheeks]. When swimming backstroke, you should straighten your head, neither accept your chin nor lean back, so it is advisable to let the water flow through your cheeks.

[Nose refers to the sky], although the body rolls, the head should not rotate with it, and always face upwards.

[Breathe, sink, suck and float], because the front of the body will be a little ups and downs after the hand enters the water, so breathing should be carried out rhythmically to avoid choking.

[Don’t turn when sideslip], when rolling sideslip, the head can’t rotate left and right.

[Lift the shoulder and draw the hand], after the hand strokes, it is necessary to lift the shoulder to complete the water; From shoulder-elbow-wrist-finger, out of the water in turn, use the big joint to drive the small joint, and pull the arm out of the water.

[Double spoke rotation], the arms are like spokes of a wheel, alternating at an angle of 180 degrees. The outer side of the little finger is called the [blade], and [cutting the water with a sharp blade] means that the little finger leads into the water, so that the upper arm is close to the cheek, and the arm is extended with the hip. Follow up when the little finger enters the water.

[reaching out to send hips], that is, something that seems to stand on tiptoe to reach high enough; And the [torque] of turning the hip comes from the downward leg press on the other side.

[Horizontal palm with water] is the first phase after the hand enters the water, that is, the palm is horizontal in the forward direction; Otherwise, if you don’t bring water with you, paddling will have no effect.

[Elbow down and shoulder collapse], start paddling, especially when paddling to the shoulder line, the elbow tip should be vertical to the bottom of the pool, and the shoulder should sink into the water, so that the paddling route is closer to the vertical plane of the longitudinal axis of the body.

[Push the first line], push the water all the way back. When the rower crosses the shoulder line, turn his palm to the bottom of the pool to press the water.

[Touching the leg and sticking the edge], after pressing the water, the arm should be close to the body, and the tiger’s mouth should slightly wipe the thigh.

[Ankle Straightened], both supine and prone kicking require ankle straightening, which is the key to effective water fetching.

[Feet are flexed inward], because the hips should roll about 45 degrees, in order to prevent the feet from crossing too wide when fetching water, each other can meet the water flow driven by kicking on the other side, so as to obtain greater propulsion power, so it is necessary to bend inward slightly.

[Kick up and press down], because the upper kick is limited by the knee joint, the lower press has a wide degree of freedom, so it is necessary to limit the amplitude. It is better for the waves to roll at the toe, and it is subject to no splash, that is, [Wave rolls the toe].

3. The third formula of backstroke (detailed formula):

(1) Introduction of backstroke

There are two kinds of backstroke postures, both of which are backstroke.

Lying on your back in the water naturally, your abdomen is slightly contracted and your chest is slightly expanded.

The reverse frog backstroke has been eliminated, and the reverse crawl backstroke has the upper hand.

Kick the water with your legs up and down, and paddle with your arms in turn.

(2) Leg movements

The thigh is forced to take the hip as the axis, and the downward pressure and upward kick are alternately played.

Exert your strength with your thighs and kick hard with your calves.

Knees and toes don’t get out of the water, and the movements should be consistent and natural.

The toes are inclined inward, and the whips alternate.

(3) arm movements

The shoulder extension line is cut in by the outside hand, and the arm is extended to hold the water and the palm is facing the water.

Water enters the side of the air moving arm. Bend your arms and sink your elbows at the water,

The curved arm paddles to the waist, and the forearm palm pushes and presses.

Accelerate backward and push the water quickly, and take turns paddling with both arms.

Pull and push the body to row sideways, press first and then lift the water quickly,

Lift the shoulder to drive the upper forearm, move forward in the air and extend the arm forward.

(4) Breathing action

It’s easier to breathe in backstroke. Breathe in through your mouth instead of your nose.

Push underwater and exhale quickly, lift your shoulders and move your arms to hold your chest,

Take a breath after kicking three times, and exhale after kicking three times.

(5) Coordination of breathing with leg and arm movements

Six kicks, two arms, one breath and two strokes,

Three kicks, one arm, and so on.

Four, butterfly stroke formula

1, one of the butterfly formula (total formula):

(1) Butterfly kicks like a dolphin, whipping water with his belt and legs. Draw water with your legs together and remember your hips.
  Turn your ankles inside your legs to relax, close your legs, lift your hips and straighten your waist and abdomen.
(2) The butterfly moves its arm like a butterfly, lowering its head and sending its shoulder arm forward. Reach into the water, spread your shoulders and grab the water, with your high elbow paddling and your arm bending inward.
  Aim your hands at the water at the same time, and push the water hard with both arms. Lift your elbows quickly after pushing the water, and spread your wings with your arms out of the water.
(3) Push the water head with both arms to lift, and inhale quickly and lower the head. Push the water and hit your legs at the same time, and put your feet together to exert your strength.
  Go into the water and whip your legs twice. Don’t forget to rotate your feet internally. Breathe out slowly with your arms in the water, and move forward like waves.

2. The second formula of butterfly stroke (four-word key):

Chest and armpit pressure, elbow tips apart, abdomen and buttocks, iron law of entering water. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

Interpretation of the key words of butterfly stroke;

[Chest and armpit pressure] is the first step to start the body wave state in butterfly stroke, and its amplitude depends on the flexibility of the shoulder blade. If the chest and armpits are not pressed down, it is difficult to get up with elbows, and it is impossible to hold water with high elbows.

The purpose of [elbow tip separation] is to ensure that the water is cut under the thumb, the water is held with the elbow high, and the side pressure is connected. When the front half of the body is pressed down, it will inevitably lead to the core part lifting up, showing the trend of [abdomen and buttocks], which is a counterweight to the kicking of the back half. This is the law of chain transmission of the body, so it is called [iron law of entering the water].

[Side pressure stroke] is the initial phase of stroke, which is the same as [breaking up and pressing the wrist] in breaststroke.

[Internal scanning force] is the later stage of pulling water phase, and it is also the stage of starting to exert force. In the process of pulling water, with the surge of water flow and the balance of legs, the body leaps up and forward, and the water comes out with the shoulder as the highest point of rising, that is, [the tiger’s back rises].

In order to push the water phase, the [swing arm] must accelerate the whole process, in which [swing arm] refers to the sudden return when the momentum reaches the maximum, that is, the arm returns at the original speed before pushing the water to the crotch; This not only pushes the water into place, but also allows the arm to bounce out of the water by pushing.

When moving your arms, you should [shrug your shoulders and swing your wrists, and move your wings leisurely], and throw your arms forward as far as possible, as far as possible from the water entry point, so as to fully drive your body. [Shrugging your shoulders, swinging your wrists and moving your wings leisurely] starts with [swinging your arms back], and the depth of your kung fu can be seen from the whole process of [moving your arms]. The butterfly stroke is the only stroke named after the feature of [moving the arm], so four sentences are used in the formula to describe the whole process of moving the arm: [shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbow is superior and low], among which [taking and putting down gently] is particularly difficult, and [taking] and [putting] can reflect the control ability of your waist and abdomen when leaping.

[Legs rise and fall from the waist], the main power source of butterfly swimming is the chest, followed by the waist, and then the legs. Therefore, when playing butterfly leg, you need to forget the leg, so that the vibration of the chest can be naturally transmitted to the toe. When the chest is pressed down, the forehead is forward and the top of the head is close to the water; When the shoulders are lifted, the forehead is still forward and the hips are close to the water.

[Snake-shaped wave, the first item is the flag], which means that the butterfly looks like a dolphin and a snake eel from side to side. From beginning to end, all joints of the trunk and legs participate in the jitter. Bow your head when you come out of the water, lift it slightly when you enter the water, and always rush to the other side with your head, guiding the whole body forward like a flagship, that is, [the first item is the flag].

3. The third formula of butterfly stroke (detailed formula):

(1) Introduction of butterfly stroke

Butterfly swimming is like flying in butterfly water, whipping the water with your legs together,

Lie on your stomach horizontally to streamline, lower your head and move your arms forward.

Both arms are paddling at the same time, imitating dolphins flying in waves.

Waves draw water, push hands to suck, stretch your chest, lift your hips and waist to exert strength.

(2) Trunk and leg movements

Hips sink to straighten the waist and abdomen, legs move up and legs bend,
Retract your legs, lift your hips and waist, and your thighs drive your calves to kick.

(3) arm movements

Bow your head and send your shoulders forward, stretch your shoulders and hook your hands to catch the water.

The arms are wider than the shoulders when entering the water, and the shoulders should be extended when entering the water.

Bend your arms inward and paddle hard, push the water and lift your elbows to get out of the water quickly.

Do not separate your arms from each other when holding water, and row with the front wide and the back wide to accelerate the row.

(4) Breathing action

Breathe slowly with your arms in the water, push the water, stretch your neck and look up.

(5) Breathing is coordinated with leg and arm movements.

The butterfly position is not fixed, and the trunk waves move forward.

Kick your arm into the water for the first time, and then kick it under your chest.

The legs are combined like whipping, and the waist, abdomen and legs vibrate in turn.

Lower your head and stretch your arms to exhale slowly, accelerate the push of water and raise your head to suck.

Five, four common swimming methods of four-word tips summary

1. Breaststroke: break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

2, crawl: the head rubs the water, the neck ridge is flat and long, the chin converges, and the air is ventilated. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

3, backstroke: the water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slips. Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips. With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge. Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

4, butterfly stroke: chest and armpit pressure, elbow tips apart, abdomen and hips, into the water iron law. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

# Education

It is difficult for modern people to work, and it is becoming more and more difficult to work in modern society.

Fierce competition, changing economy, environment and increasing cost of living all bring great pressure to modern people’s working life. For many people, finding a satisfactory job has become an arduous task, which requires not only sufficient professional skills and knowledge, but also fierce competition.

In addition, the ever-changing economic environment also brings uncertainty to employment. Even if they find a job, modern people are facing great work pressure.

Long working hours, high-intensity labor and increasing work tasks all bring great burdens to the body and mind.

In addition, some bad work habits, such as not working overtime and lack of exercise, will also have a negative impact on health.

Faced with these challenges, modern people need to take active measures to deal with them.

→ First of all, we should constantly improve our professional skills and knowledge to enhance our competitiveness.

Secondly, we should pay attention to maintaining a healthy lifestyle, such as moderate exercise and reasonable diet.

Finally, we should learn to manage time and stress effectively to improve work efficiency and quality of life.

In a word, it is a common problem for modern people to work hard, but as long as they take positive measures and constantly improve their abilities and qualities, they can meet the challenges and realize their career and life goals.

No net, no liver, no krypton, take stock of those super-killing and super-interesting games.

Many of them can’t be found, but they are off the shelf.

The magic tower series

  1. Magic tower 24 th floor
  2. Classic magic tower 50 floors
  3. Xinxin magic tower
  4. The new magic tower 2 (updated on 20230628, but not played yet)

Gold miner Classic Miner

Monopoly (off the shelf)

Tribe and machete: steam transplant version, mod available, conscience stand-alone

Legend of Jin Yong’s Heroes X (off the shelf)

Legends of Heroes in Jianghu 1, 2 (once a web flash game, formerly known as "Legend of Heroes of Jin Yong")

Legend of Xuanyuan Jiansan and Xuanyuan Jiansan (pc Transplant Edition)

Legend of the Sword and the Chivalrous Man (pc Transplanted Edition)

Heroes and Heroes Biography 1, 2, 3 (personal production, also available on pc-side steam (paid), mobile phones are free; Personal comparison recommendation series 2)

The legend of chivalrous man (pc transplant version)

[Weak networking martial arts rpg] single machine is the main one, and pvp exists, which does not affect the normal game)

Yanyu Jianghu

Hanjia Jianghu

My knight-errant

Call me Royal Guards.

Orange light games (there are quite a few games in the app, and the text options are mainly plot/numerical development, and there are many in love women and some in men).

Rusty Lake series.

The Room series

Lost island series

Doctor’s home series

Mr pumpkin adventure series

The house of Leonardo da Vinci

Agent A(Agent A: A Puzzle in Disguise)

Mystery series of ship-snatching

Lost Garden Series

The chamber of secrets escape from despair series

If you can go home earlier.

Prison break series (four-part, good painting style)

Kingdom Rush Series (Kingdom Rush)

Tale of Happiness Apartment (one of Cairo games, Pixel Wind, like this kind of direct search Cairo games, super many)

Delicious pizza, delicious pizza (off the shelf)

Mini subway (educational leisure class)

Sims (weak networking)

Simulated city (weak networking)

fallout shelter

Plague Inc

Rebel Inc

Village of hope (weak networking, similar to famine)

Crown of the gods

Sniper (sniper)

Full moon night (puzzle, it’s not difficult to get started, single card game, good painting style)

Doodle God

Exception (if you want to know the programmer’s work, let’s feel the charm of logic)

Sword-telling (ink martial arts style, similar to fruit ninja, and chivalrous plot)

Blade of the Shadow 3 (action martial arts, very good painting style)

Flash customers and fight quickly (childhood memories series)

The original god (still into the pit, it is still very good to play alone, and there are many subplots ~ (unfortunately, it is a two-dimensional style, spit out when the martial arts can also have this level)

Lost in life (drawing and stamping xp, the character story is full)

Going against the cold hand tour (just out of the game, at present, it is still very good to play as a single player! Don’t force Krypton, the subplots are rich, and the degree of freedom is high. After playing this, you will lose the original god.)

Summary of four common swimming styles

Formula summary of four common swimming styles:

First, breaststroke formula

1, one of the breaststroke formula (total formula):

(1) Breaststroke kicks like frogs, pushing back and sliding forward. Close your legs and feet with your hips, and your knees are shoulder-width apart.

Slowly retract your legs while retracting, and turn your toes to both sides. Push the water back hard and float your feet together for a while.

(2) The breaststroke arm strokes symmetrically, and the peach stroke strokes sideways. Bend your wrists with both hands to catch the water, and bend your arms and elbows back.

Row under your shoulders, stop quickly, and clamp your elbows in hard. Stretch your hands forward in parallel, straighten and relax and move forward.

(3) Attention should be paid to breaststroke coordination, and the legs and arms should breathe properly. The two-arm paddling legs are relaxed, and the legs are closed at the same time.

Stretch your legs forward and push the water, and slide your arms and legs straight for a while. Pull your head up slowly, slide your hand and exhale slowly.

(4) Two arms are paddling at the same time, and the head is raised and inhaled closely. Close your legs, turn your ankles to catch water, and exhale water with your nose.

Close your hands and slowly retract your legs, and stretch your arms forward before kicking. This kind of cooperation should be kept in mind, and coordination should be learned.

2. The second formula of breaststroke (four-word key):

Break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

Interpretation of the four-word key of breaststroke;

Breaking up and pressing the wrist is the preparatory action to start paddling, and it is also the key to make paddling effective. You have to press your hands down into a dovetail shape before you can enter the drawing stage.

Different from the traditional wiper stroke, [double anchor drawing] tends to be similar to the butterfly stroke, emphasizing the stroke mode of resistance propulsion. When the hands are pressed down into a Y- shape, the hands are like two in the water.AnchorUntil the elbows are completely out of sight, they have been accelerating the pull. The power of pulling makes the body jump out of the water under the guidance of the head.

When holding the water with high elbows, the elbows should always be higher than the hands to pull the water, so that the hands and forearms form a paddling surface together and pull the body forward until the palms are turned over.Shoulder lifting] until the water is caught, the elbows are always in a state of tension.

[Stem neck water] is to say that water should not be held high, and the neck ridge should be kept in a straight line, rising and falling together.

[snake waist dragging hip] means that when pulling up, the waist and back must be arched, and then they can rush forward and rebound. The back bow should be erected like a cobra, ready to attack; The forward bounce is like a snake’s attack, and it is asserted. The former uses the waist, and the latter abdomen, falling together.

[Fold your knees]. When folding your legs, you just need to fold your knees and turn your legs into a [W] shape.

[Hip valgus] means that toes should point to both sides. Turn your feet from [the outer figure of eight] to [the inner figure of eight] and whip them backward and downward.

[Hidden head in water] means to hide your head after entering the water, and to be completely immersed in the water, preferably below the horizontal line of your body.

[Close your arms and hide your shoulders], keep your arms as close as possible. seemSqueeze your head from between your arms.

[medial malleolus backward], the medial malleolus should be facing the rear, which is the initial phase of kicking and the key to the success or failure of the kicking process.

[Pedal clamp downward rotation], the folding is upward rotation and the pedal clamp is downward rotation; Spin up until the toes point to both sides, and spin down until the soles of the feet are closed.

[The front is low and the back is high, and the sand slides and stretches] is a sliding phase when entering the water, until [breaking up and pressing the wrist], during which the feeling is as smooth as falling down from the sand mountain with head down; In the meantime, it seems that all the discs between cones have been released.

[Stretch your legs and abdomen, float to the surface], which means that in the second half of the slide, you should prepare for the initial position of the subsequent stroke [break up and press your wrist] and approach the surface of the water with inertia. If the body is still far from the water, [drawing fiber] will have to be replaced by pressing water, and the forward power will be halved. Therefore, when [sliding sand stretching], the body can neither bend back nor relax, but must [stretch the legs and abdomen] and still be streamlined, using the buoyancy of the chest to float to the surface at a small angle.

3. The third formula of breaststroke (detailed formula):

(1) Introduction of breaststroke

The legs are curved to hold water, and the mouth and nose are used to exhale in the water.

Paddling combined with slow leg retraction, two arms stretched forward and then pedaled,

The breaststroke posture is like a frog, and the arms stroke symmetrically on the side.

Slowly retract your legs while retracting, and turn your feet outwards to aim at the water.

Push your legs back and hold the water, and slide your arms and legs straight for a while.

Push the water backwards in an arc, straighten and float together for a while.

(2) Leg movements

Bend your knees slowly close to your hips, and the distance between your knees is shoulder-wide.

The rower’s legs don’t move, and the legs are closed after the hand is closed.

Slowly retract your legs while retracting, and flip your feet to both sides.

Stretch your arms first, then kick, and straighten your arms and legs for a while.

Push the water back hard and float your legs together for a while.

(3) arm movements

Press the water with both hands to the outside, raise your elbow and bend your arm and row back.

The parting is slightly wider than the shoulder, and the elbow is turned inward and stretched forward.

Pull under the shoulder and stop. Pull and stop.

Draw your arms back from side to side, straighten and float together for a while.

(4) Breathing action

When holding water on your arms, raise your head slightly and suck the air.

Lower your head and stretch your arms and exhale slowly. Row your arms, raise your head, and breathe in.

When your arms slide forward, your nose and mouth slowly exhale.

(5) Coordination of breathing with leg and arm movements

Pull your arms apart, raise your head and inhale closely,

This method is called late breathing, which is perfect for reducing resistance.

(6) Complete coordination action

Two arms paddling without moving legs, closing hands and closing legs at the same time,

Stretch your hand halfway to pinch the water, stretch your arm and kick for a while,

Pull your head up and suck in half, and reach out and shout slowly.

Second, the freestyle formula

1. One of the freestyle formulas (general formula):

(1) freestyle body must be horizontal, with arms crossed forward. Put your fingers into the water before your shoulders, and stretch your shoulders and bend your wrists to catch the water.

Bend your elbows and palms to the water, and do the "S" route correctly. Finish paddling to the hip, turn your shoulders and lift your elbows to get out of the water quickly.

(2) The body is prone and streamlined, and the water appears in the brain. Stroke with both hands, and alternately hit your legs six times.

Exhale slowly under the shoulder, push the water, lift the elbow and turn to suck. The legs and arms are breathing well, and the freestyle speed is incredible.

2. The second formula of freestyle (four-word key):

Wipe the head on the water, the neck ridge is flat, the chin converges, and breathe. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

Interpretation of four key words of freestyle;

[Wipe your head on the water]. When swimming in, try to immerse your head in the water as much as possible, and the part exposed on the water should not exceed 1/4 of your head, so that your head can slightly brush the water.

[The neck and spine are horizontal]. The cervical spine and spine should be pulled into a straight line and kept horizontal.

[chin convergence], look at the bottom of the pool, the chin should be retracted and squeezed into a double chin.

[Breathe Moang], when breathing, the head should roll with the extension line of the neck ridge as the axis, and it is forbidden to breathe with the head held high.

[Perfect], imagine the whole body, especially the trunk, like a hard and full torpedo.

[Tension in the waist and abdomen], the waist and abdomen should be tightened, and the abdomen should be lifted.

[Log Rolling] means that the body should be like a torpedo and a log, and it should roll on the long axis as a whole with rhythm.

[Look at both sides of the navel], the rolling angle is just right for the navel to see both sides, or the audience on both sides can just see the swimmer’s navel.

[Put your arm into the sleeve]. When you enter the water, you should put your hand forward as far as possible, as if it were in a slender and soft silk sleeve.

[Turn your shoulders into the frame]. Imagine that your body is going through a narrow frame in the front, so the lateral amplitude of the action should be as small as possible.

[Close-body straight stroke], the stroke hand should be under the long axis of the body, close to the body and walk in a straight line.

[Pull soft and push hard], start accurately, grasp the water steadily, and gradually accelerate the stroke, pushing the water under your feet, but don’t bump into your thighs.

[Legs clamped], when kicking, the thighs can’t be separated, and it plays the role of connecting the preceding with the following, that is, transmitting the strength of the hip to the toe.

[The calf is like a spring], the calf should be elastic, and the range of kicking up and down should be controlled at about one foot.

[Relax your ankles]. Your ankles should follow the pressure of water and move with the trend, just like the tail of a fish, so don’t be stiff. Legs from hip to toe should be loose and unremitting, tight and not stiff, and the water should be strong and well-controlled.

3. The third formula of freestyle (detailed formula):

(1) Introduction of crawl (freestyle)

Crawl, such as crawling in water, alternately paddling with both arms,

Keep your body steady and lie prone in the water, crossing your arms and rowing in turn.

Keep your body level, and your legs are whipped up and down.

Whip your legs up and down, breathe slowly and suck quickly and row forward.

(2) Leg movements

The thigh forces the calf, and the legs alternately whip the water.

The thigh is forced to bring the calf, and the legs alternate to fetch water.

Draw water shallowly and quickly, and relax your ankles slightly and turn inward.

(3) arm movements

The palm enters the water first before the shoulder, and the arm slides down to hold the water.

Move the arm, relax the shoulder and insert it forward, and aim the palm of the forearm at the water.

The power of bending the arm and paddling is great, and turning the shoulder and lifting the elbow can get out of the water quickly.

Speed up along the center line, and alternate strokes with both arms.

The two arms cooperate with each other to paddle hard, and the thrust is gradually increased after holding forward.

(4) Breathing action

Row to the shoulder and exhale slowly, push the water, lift the elbow and suck up.

Breathe out slowly with your head in the water, turn your head and open your mouth to inhale quickly.

(5) Coordination of breathing with leg and arm movements.

Paddle with both hands, and hit the legs at will.

Hit two, hit four or hit six, or suck left or right once.

(6) Body position

The body is prone and streamlined, and the chest is slightly shoulders high.

The water is flush with the forehead and the brain is exposed, and the hips and abdomen should be flat and eyes open.

(7) Stroke arm type

There are three types of arm strokes, namely, front crossing, middle crossing and rear crossing.

It is old and long to travel before making friends, and the effect of making friends after making friends is good.

Third, backstroke formula

1. One of the backstroke formulas (general formula):

(1) Put your hand into the water on the shoulder extension line, and stretch your arms to hold the water. The palm bends to the water, and the stroke route should be kept in mind.

Push the water behind the palm and forearm, and push the thumb out first. Turn your shoulders and lift your arm straps, and relax your arm movement in the air.

(2) Backstroke coordination is easy, with six kicks and two arms. Breathe two strokes at a time, and breathe in with your mouth.

Push the water and exhale quickly, turn your shoulders and move your arms to hold your chest. Suck your legs three times, kick them three times and exhale.

2. The second formula of backstroke (four-word key):

The water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slip does not turn.

Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips.

With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge.

Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

Interpretation of the four-word backstroke;

[Water overflows your cheeks]. When swimming backstroke, you should straighten your head, neither accept your chin nor lean back, so it is advisable to let the water flow through your cheeks.

[Nose refers to the sky], although the body rolls, the head should not rotate with it, and always face upwards.

[Breathe, sink, suck and float], because the front of the body will be a little ups and downs after the hand enters the water, so breathing should be carried out rhythmically to avoid choking.

[Don’t turn when sideslip], when rolling sideslip, the head can’t rotate left and right.

[Lift the shoulder and draw the hand], after the hand strokes, it is necessary to lift the shoulder to complete the water; From shoulder-elbow-wrist-finger, out of the water in turn, use the big joint to drive the small joint, and pull the arm out of the water.

[Double spoke rotation], the arms are like spokes of a wheel, alternating at an angle of 180 degrees. The outer side of the little finger is called the [blade], and [cutting the water with a sharp blade] means that the little finger leads into the water, so that the upper arm is close to the cheek, and the arm is extended with the hip. Follow up when the little finger enters the water.

[reaching out to send hips], that is, something that seems to stand on tiptoe to reach high enough; And the [torque] of turning the hip comes from the downward leg press on the other side.

[Horizontal palm with water] is the first phase after the hand enters the water, that is, the palm is horizontal in the forward direction; Otherwise, if you don’t bring water with you, paddling will have no effect.

[Elbow down and shoulder collapse], start paddling, especially when paddling to the shoulder line, the elbow tip should be vertical to the bottom of the pool, and the shoulder should sink into the water, so that the paddling route is closer to the vertical plane of the longitudinal axis of the body.

[Push the first line], push the water all the way back. When the rower crosses the shoulder line, turn his palm to the bottom of the pool to press the water.

[Touching the leg and sticking the edge], after pressing the water, the arm should be close to the body, and the tiger’s mouth should slightly wipe the thigh.

[Ankle Straightened], both supine and prone kicking require ankle straightening, which is the key to effective water fetching.

[Feet are flexed inward], because the hips should roll about 45 degrees, in order to prevent the feet from crossing too wide when fetching water, each other can meet the water flow driven by kicking on the other side, so as to obtain greater propulsion power, so it is necessary to bend inward slightly.

[Kick up and press down], because the upper kick is limited by the knee joint, the lower press has a wide degree of freedom, so it is necessary to limit the amplitude. It is better for the waves to roll at the toe, and it is subject to no splash, that is, [Wave rolls the toe].

3. The third formula of backstroke (detailed formula):

(1) Introduction of backstroke

There are two kinds of backstroke postures, both of which are backstroke.

Lying on your back in the water naturally, your abdomen is slightly contracted and your chest is slightly expanded.

The reverse frog backstroke has been eliminated, and the reverse crawl backstroke has the upper hand.

Kick the water with your legs up and down, and paddle with your arms in turn.

(2) Leg movements

The thigh is forced to take the hip as the axis, and the downward pressure and upward kick are alternately played.

Exert your strength with your thighs and kick hard with your calves.

Knees and toes don’t get out of the water, and the movements should be consistent and natural.

The toes are inclined inward, and the whips alternate.

(3) arm movements

The shoulder extension line is cut in by the outside hand, and the arm is extended to hold the water and the palm is facing the water.

Water enters the side of the air moving arm. Bend your arms and sink your elbows at the water,

The curved arm paddles to the waist, and the forearm palm pushes and presses.

Accelerate backward and push the water quickly, and take turns paddling with both arms.

Pull and push the body to row sideways, press first and then lift the water quickly,

Lift the shoulder to drive the upper forearm, move forward in the air and extend the arm forward.

(4) Breathing action

It’s easier to breathe in backstroke. Breathe in through your mouth instead of your nose.

Push underwater and exhale quickly, lift your shoulders and move your arms to hold your chest,

Take a breath after kicking three times, and exhale after kicking three times.

(5) Coordination of breathing with leg and arm movements

Six kicks, two arms, one breath and two strokes,

Three kicks, one arm, and so on.

Four, butterfly stroke formula

1, one of the butterfly formula (total formula):

(1) Butterfly kicks like a dolphin, whipping water with his belt and legs. Draw water with your legs together and remember your hips.

Turn your ankles inside your legs to relax, close your legs, lift your hips and straighten your waist and abdomen.

(2) The butterfly moves its arm like a butterfly, lowering its head and sending its shoulder arm forward. Reach into the water, spread your shoulders and grab the water, with your high elbow paddling and your arm bending inward.

Aim your hands at the water at the same time, and push the water hard with both arms. Lift your elbows quickly after pushing the water, and spread your wings with your arms out of the water.

(3) Push the water head with both arms to lift, and inhale quickly and lower the head. Push the water and hit your legs at the same time, and put your feet together to exert your strength.

Go into the water and whip your legs twice. Don’t forget to rotate your feet internally. Breathe out slowly with your arms in the water, and move forward like waves.

2. The second formula of butterfly stroke (four-word key):

Chest and armpit pressure, elbow tips apart, abdomen and buttocks, iron law of entering water. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

Interpretation of the key words of butterfly stroke;

[Chest and armpit pressure] is the first step to start the body wave state in butterfly stroke, and its amplitude depends on the flexibility of the shoulder blade. If the chest and armpits are not pressed down, it is difficult to get up with elbows, and it is impossible to hold water with high elbows.

The purpose of [elbow tip separation] is to ensure that the water is cut under the thumb, the water is held with the elbow high, and the side pressure is connected. When the front half of the body is pressed down, it will inevitably lead to the core part lifting up, showing the trend of [abdomen and buttocks], which is a counterweight to the kicking of the back half. This is the law of chain transmission of the body, so it is called [iron law of entering the water].

[Side pressure stroke] is the initial phase of stroke, which is the same as [breaking up and pressing the wrist] in breaststroke.

[Internal scanning force] is the later stage of pulling water phase, and it is also the stage of starting to exert force. In the process of pulling water, with the surge of water flow and the balance of legs, the body leaps up and forward, and the water comes out with the shoulder as the highest point of rising, that is, [the tiger’s back rises].

In order to push the water phase, the [swing arm] must accelerate the whole process, in which [swing arm] refers to the sudden return when the momentum reaches the maximum, that is, the arm returns at the original speed before pushing the water to the crotch; This not only pushes the water into place, but also allows the arm to bounce out of the water by pushing.

When moving your arms, you should [shrug your shoulders and swing your wrists, and move your wings leisurely], and throw your arms forward as far as possible, as far as possible from the water entry point, so as to fully drive your body. [Shrugging your shoulders, swinging your wrists and moving your wings leisurely] starts with [swinging your arms back], and the depth of your kung fu can be seen from the whole process of [moving your arms]. The butterfly stroke is the only stroke named after the feature of [moving the arm], so four sentences are used in the formula to describe the whole process of moving the arm: [shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbow is superior and low], among which [taking and putting down gently] is particularly difficult, and [taking] and [putting] can reflect the control ability of your waist and abdomen when leaping.

[Legs rise and fall from the waist], the main power source of butterfly swimming is the chest, followed by the waist, and then the legs. Therefore, when playing butterfly leg, you need to forget the leg, so that the vibration of the chest can be naturally transmitted to the toe. When the chest is pressed down, the forehead is forward and the top of the head is close to the water; When the shoulders are lifted, the forehead is still forward and the hips are close to the water.

[Snake-shaped wave, the first item is the flag], which means that the butterfly looks like a dolphin and a snake eel from side to side. From beginning to end, all joints of the trunk and legs participate in the jitter. Bow your head when you come out of the water, lift it slightly when you enter the water, and always rush to the other side with your head, guiding the whole body forward like a flagship, that is, [the first item is the flag].

3. The third formula of butterfly stroke (detailed formula):

(1) Introduction of butterfly stroke

Butterfly swimming is like flying in butterfly water, whipping the water with your legs together,

Lie on your stomach horizontally to streamline, lower your head and move your arms forward.

Both arms are paddling at the same time, imitating dolphins flying in waves.

Waves draw water, push hands to suck, stretch your chest, lift your hips and waist to exert strength.

(2) Trunk and leg movements

Hips sink to straighten the waist and abdomen, legs move up and legs bend,

Retract your legs, lift your hips and waist, and your thighs drive your calves to kick.

(3) arm movements

Bow your head and send your shoulders forward, stretch your shoulders and hook your hands to catch the water.

The arms are wider than the shoulders when entering the water, and the shoulders should be extended when entering the water.

Bend your arms inward and paddle hard, push the water and lift your elbows to get out of the water quickly.

Do not separate your arms from each other when holding water, and row with the front wide and the back wide to accelerate the row.

(4) Breathing action

Breathe slowly with your arms in the water, push the water, stretch your neck and look up.

(5) Breathing is coordinated with leg and arm movements.

The butterfly position is not fixed, and the trunk waves move forward.

Kick your arm into the water for the first time, and then kick it under your chest.

The legs are combined like whipping, and the waist, abdomen and legs vibrate in turn.

Lower your head and stretch your arms to exhale slowly, accelerate the push of water and raise your head to suck.

Five, four common swimming methods of four-word tips summary

1. Breaststroke: break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

2, crawl: the head rubs the water, the neck ridge is flat and long, the chin converges, and the air is ventilated. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

3, backstroke: the water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slips. Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips. With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge. Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

4, butterfly stroke: chest and armpit pressure, elbow tips apart, abdomen and hips, into the water iron law. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

Badminton is not popular in Europe and America? The answer is somewhat unexpected.

Xinhua News Agency, Suzhou, May 16th Question: Badminton is not popular in Europe and America? The answer is somewhat unexpected.

Xinhua News Agency reporters Ji Ye, Ding Wenxian, Wang Hengzhi and Xu Shihao

Badminton originated in Europe, but the athletic field has been "ruled" by Asian players for many years. At the Sudirman Cup World Badminton Mixed Team Championship in Suzhou in 2023, except for Denmark, which has the men’s singles Olympic champion Arceloró, other European and American teams still find it hard to win in the face of Asian powers.

Although there are occasional successes, most European and American players can only play a supporting role in badminton. Is this sport still popular in Europe and America? When the reporter threw this question to the European and American players participating in this competition, he got some unexpected answers.

"I feel that badminton is the first sport in France." The French women’s singles player Hugh’s answer surprised the reporter. The world’s No.55 player lost 0-2 to Japan’s Akane Yamaguchi in the women’s singles match in the group match on the 15th, and the French team also lost two games in a row in the group match, leaving early.

Although the national team has a poor record, Hugh said: "Many people in our country are playing badminton. Although the level is not high, the sport is widely carried out at the club level." She explained that due to media reports, commercial investment and other reasons, football is undoubtedly the largest sports industry in their country, but in terms of participation, badminton is the first sport in France.

England’s men’s doubles team Ryan/Wendy defeated South Korea in the 15th match, but England still lost to South Korea with a total score of 1:4, and they also lost two games in a row in Group D with France.

Ryan/Wendy and Hutt feel the same way. They said that in England, the public participation of badminton can rank second in all events. "More than 1 million people in Britain play badminton more than once a week, because it is easy to play badminton, as long as there is an open space."

However, they also said that according to the scale of the industry, badminton can only rank tenth in sports in England. Badminton is not regarded as a competitive sport in England, and people play badminton with an entertaining attitude. Moreover, badminton can’t make professional players make a lot of money, and most young people will still choose sports with mature industries such as football. Badminton events are not highly exposed here, and football matches are shown on TV every week.

On the competitive level, Danish badminton has the strongest overall strength in Europe, with the emergence of the current president of the World Badminton Federation and Olympic champion Larsson, Gade, one of the "four kings" of badminton, and Ansailong, a gold medalist in the Olympic and World Championships. In 2016, the Danish team also won the Thomas Cup, which represents the highest honor of the world badminton men’s team for the first time. This is the first time that the Thomas Cup has been won by a team outside Asia.

With the approach of the Paris Olympic Games, France has begun to "have ideas" in sports. Rivas, the coach who trained Marin, the women’s singles champion of Rio Olympic Games, was invited to be the coach of the French team. France has also set up a support institution named "National Institute of Sports, Profession and Performance" for the national team, and is equipped with experts in psychology, nutrition and medicine. The coaching team can analyze according to all kinds of data and information to help athletes train individually.

In Rivas’ view, the French team will gradually become a strong force in European badminton, and will launch an impact on the Danish team in the future. To become a world power, it needs long-term planning and perseverance. "The goal of French badminton in the future is to become the top five or seven in the world."

Compared with the above countries and regions, the popularity of badminton in Germany is not very high. Fabian, a German men’s singles player who participated in this competition, told reporters that badminton is a minority sport in Germany. Few people play badminton in schools, and the media attention is relatively low. In Australia, Canada and other places, the development of badminton still depends on the efforts of Chinese players.

The game version number was released in May! Can’t wait to play right away? These games can be played now!

The May edition number is coming! According to the approval information of domestic online games published in May, 2023, a total of 86 games, such as Netease Seven Days World, Tencent Ace Warrior 2, Lilith’s Party of the Gods, and Netelement Temple’s Dream of the Heart, have been approved. Some of these games have been launched overseas or on Steam, and they can be played now. If you want to try something early, you can try it first!

Dream of the deep heart

"Dream in the Heart" is a new work by Shanghai Candle dragon, who has developed the swords of legends series. The game has landed on PC, NS, PS and Xbox platforms, and the Steam standard version of 78 yuan, the deluxe version is 108 yuan.

This is an action game similar to "Galaxy Warrior" and "Demon City". The background of the game is western magic, and players will meet scary giants and lovely elves in the game. The biggest selling point of the game is exquisite hand-painted pictures. Moreover, the amount of games is large, and more than 20 maps with ten endings are not covered.

According to the official introduction, players will accompany Renee, a girl with amnesia, on a journey of fate to uncover the hidden secrets of the fantasy world. Explore the natural scenery and ruins of the imperial city, and meet mysterious beasts and lovely elves. Use all kinds of weapons and skills to confront corrupt monsters, break through crises and so on.

Yi xian pai

Yixian Card is a card game that plays chess by itself. A single game supports up to eight players to play against each other. Players need to place the drawn cards in the fighting area and automatically fight with other players in random order. During the interval of each round of fighting, players need to judge the opponent’s thinking, adjust the card order or add the newly drawn cards to the deck to beat the opponent according to the situation on the field.

The game of "Yixian Card" is the same as the pub chess game. To put it bluntly, it is "the card version moves by itself". At the beginning of the game, players will randomly draw several cards from the library. These cards can be directly used in battle, can also be synthesized with another same card, and can also be sold to improve their own realm-commonly known as "upgrading their capital" and greatly improve their construction limit. Of course, players can also exchange cards with other cards randomly when they encounter cards that are really unnecessary, so as to replace the refresh function in self-walking chess.

Although "Yi Xian Pai" adopts the battle mode of self-propelled chess, it is still slightly different from self-propelled chess in essence. Players still need to collect and build their own cards to participate in the battle, but this "process" of construction is quite a bit of a DBG game.

Compared with the traditional TCG, we only need to pay attention to three things when building a deck of cards: role, sect and deputy. Among them, the sect and the deputy will carry a fixed number and types of cards, and players can’t operate the cards, so they can only combine the deputy and the sect to form a complete set of cards. The character must belong to a sect, but every time he ascends the realm, he will unlock an exclusive talent and play an extra role in the game.

Party of the gods

The Gods Party is a mythical punk strategy RPG produced by Lilith, which has cool artistic style and diversified and aesthetic role design.

Related links:I was shocked to try it out: the legendary art uncle started a two-dimensional street card game, which was blown up by American primary school students.

The Party of the Gods tells the story that in the future world, some scientists died and released monsters that destroyed the world, and then some people mutated to have divine power and became diviners.

The game makes a hodgepodge of gods in fairy tales such as China, Egyptian, Nordic, Greek, etc. In "The Party of the Gods", it is common for the Monkey King to beat Zeus violently, and Anubis and Nuwa fought for 300 rounds.

The painting style in "The Party of the Gods" is all-encompassing, which can not only see the dark sister with real jitter, but also the cheongsam sister who is more in line with the oriental aesthetic. It is true that XP of players all over the world is grasped.

Digging into the background of the game, I finally found that the art director of "The Gods Party" had joined Tencent in the early years, and he was actually focusing on games such as Legendary World and Legend of Xuanyuan. This sense of contrast is really exciting.

Eluhill: Star Dawn

"Elohill: Xing Xiao" is a 3D real-time strategy card hand tour that presents the fantasy of the world of [Magic X Technology] through a light retro art style. It is characterized by the immersive combat experience of dynamic command operation, and it is presented with the 3D drama performance of the real opera, creating an Iluhir world with full details and strong immersion.

In this game, the player will be the acting head of the Gefeier Troupe, and take a flying boat to travel between Xinghai and the narrow land, guiding the degraded people to shuttle between the "present world" and the "dream paradise" to fight against the sudden paradise arrival events in various places, save the people who are asleep, and regain the real future from the ostentatious dream.

In the battle experience of core fun, the game not only retains the immersive sensory experience of ACT play, but also lowers the operating threshold for players to get started quickly. At the same time, it also adds a wealth of card instruction strategies in battle. Before the start of the battle, players can arrange their own character positions. In some difficult levels, there are random attribute bonus positions.

The game international service was launched on April 6, and the related demo evaluation will be released later, so stay tuned!

Explanation of light gap

"Light Gap Interpretation" is a different world strategy offensive and defensive mobile phone game developed by Cong Yun (Beijing) Technology Co., Ltd. and distributed by the exclusive agent of the game. Mengmei yujie has all of them! All live2d!

In the game, players will be the guardians of lantern seals, join the strategic offensive and defensive battle field in the other world "Nuon Continent", and take risks with "interpreters" with various creative abilities to fight against the raging beasts and prevent the darkness from coming again!

A large number of "Interpreters" are freely combined, and diverse Live2D is within reach, with Yokoyama Masaru’s love and music! The ever-changing battlefields and powerful enemies, the "arrival technique" big move to reverse the war situation, and the strategic offensive and defensive gameplay of the operation are tested … In the endless night, the lamp of hope is incarnated, and together with the interpreter, the shackles of fate are broken!

Taifu was launched in October 2022, and related demo evaluation will be released later, so stay tuned!

Indy’s lies

Indy’s Lies is a stand-alone game with roguelike elements and card construction as the core gameplay. The game has been put on Steam, and the current favorable rate is 76%.

Randomly generate the content of the level, exquisite plot content, rich and changeable talent system, cleverly designed partner system, surprise and unexpected rune system, combined with hundreds of carefully designed professional cards, so that players can experience completely different fun every time they enter the level.

There are currently 12 heroes in the game, and each hero has a unique professional card, exclusive card and personal mechanism. The hero chosen at the beginning determines the general trend of the genre. After defeating each boss, you can invite new heroes to join the team to supplement your strategic choice-to brush the enemy with debuff, to realize infinite flow, or to add healers to the team?

More than 700 cards can collide with runes, randomly generated talent trees (more than 160 talents) and 50 props to maximize synergy-cleverly combine strategies and defeat more than 90 enemies! Every time you get a new card, you can also replace the old card to realize dynamic and flexible card set construction.

Domestic beauty products have grown more than 10 times in the sea. Who are the brands running in front?

Reporter | Wu Rong

Edit | Yun Huiyun

At the end of last year, we reported that with more and more domestic beauty products eyeing overseas markets, 2021 will be a crucial year for brands to "go out to sea".

According to the data released by the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, with an export value of US$ 3.139 billion, surpassing the export volume of cosmetics in 2018 and 2019, with the latter two being US$ 2.5 billion and US$ 2.774 billion respectively.

At present, the pace of domestic beauty brands going out to sea is still accelerating. According to the recently released data of "2021 Beauty Industry Trend Insight Report" released by CBNData First Financial Data Center and Tmall Golden Makeup Award, domestic beauty products have increased by more than 10 times.

Compared with the past, in recent years, in the wave of domestic beauty products going to sea, there are more new brands, including Perfect Diary, Flower West, Flower Know and ZEESEA Color.

Different brands will choose their countries and channels according to their own characteristics, so as to better explore the possibility of overseas development.

The perfect diary will focus on the southeast Asian market. In April, 2020, Perfect Diary was launched in overseas official website, with Chinese, English, Japanese, Russian, Thai and other languages, and supported payment in US dollars, Singapore dollars and other currencies.

In addition to sales in official website, brands will also use other channel platforms. At present, including Perfect Diary and Hua Xizi, they all go out to sea with the help of Tmall. Another make-up brand, Laqi colorkey, has settled in Shopee, the largest e-commerce platform in Southeast Asia.

There are also offline channels.

At the end of 2018, Mary Daijia entered eight countries including Thailand, Malaysia and Singapore through the Sephora channel; Hua Zhiming has also settled in Japan’s offline beauty collection stores, including more than 300 cosme.

ZEESEA Zise also told the interface news that in addition to international e-commerce platforms such as Amazon, the brand has also settled in Matsumoto Kiyomizu, Japan’s largest cosmeceutical chain. Up to now, it has covered nearly 2,000 Matsumoto Kiyomizu stores. More than a year after its launch, its sales in Japan reached nearly 10 billion yen. According to the plan, ZEESEA Zise will reach 7,000 offline sales points in Japan by the end of 2021.

Perfect Diary, ZEESEA Zise and Ke Laqi colorkey all started in Guangzhou. Previously, we discussed in the article "Revealing the Domestic Beauty Base: Over 70% of them come from Guangzhou, and they should be positive with big brands". The relatively mature beauty industry chain, daily chemical experience and talent pool have created many phenomenal domestic beauty brands for Guangzhou. In fact, these are also important reasons for supporting the new domestic beauty products to go out.

In addition, with the development of online shopping, the progress of logistics and other infrastructure, and China’s rapid recovery from the epidemic, China’s beauty brand has attracted more attention overseas this year.

However, judging from the performance of brands at sea, it is not without challenges.

How to localize is a big problem.

Most domestic beauty brands go to sea, and the main position is generally the Southeast Asian market. However, there are more than 10 countries in Southeast Asia, and different countries have their own religious beliefs. The differences in consumer preferences are not small. It is not easy to localize products.

Nancy, CEO of Baizui Cuisine, who started planning to go to Southeast Asia in 2020, said in an interview with the media that people in different countries have different skin conditions and demands. Take sunscreen products as an example. Consumers in Southeast Asia use sunscreen to resist aging, which is not the same as the starting point for most consumers in China to prevent sunburn. In addition, in Muslim countries such as Indonesia, the policy requires that beauty products must meet halal certification.

The relevant person in charge of Hua Xizi’s public relations also admitted in an interview with Interface News that a very important challenge of China’s brand globalization is the difference in language system and communication mode. Other countries and regions are very different from China in culture, language and customs. Hua Xizi has no idea about their acceptance of China beauty cosmetics and China culture, so she needs to do a lot of pre-promotion work.

Compared with the Southeast Asian market, users in developed countries such as the United States and Japan are more mature in the use habits, discrimination and aesthetic level of cosmetics, and the standards for choosing brands are more stringent. This will undoubtedly put forward more tests for China beauty brands that set their focus on the sea as developed countries.

For example, ZEESEA has focused its overseas development on Japan and the United States, and Judy, the head of its new overseas retail, described the course of brand going out to sea in the past year as a process of "fighting monsters and upgrading". "The laws and regulations of each country are different, and Japan and the United States have their own laws and regulations. We have no teachers, no objects to learn, and we can’t avoid risks. We can only cross the river by feeling the stones. "

In terms of product selection, it is impossible to copy domestic explosives overseas, and brands need to re-develop products and adjust production lines. For example, Hua Xizi’s star color number in China is positive red, but when it is sold in the Japanese market, the color number is also "do as the Romans do", and the popular caramel maple leaf color, peach color and raspberry red are selected as the main colors.

In addition, considering the comprehensive cost, the pricing of products listed overseas is also higher than that of domestic products.

Hua Xizi’s lipstick product "Tongxin Lock Lipstick", which sells for 219 yuan in China, sells for 6,129 yen (equivalent to 371 yuan) in Amazon, Japan, which exceeds the price of Chanel lipstick in Amazon, Japan, which is 5,270 yen (equivalent to 315 yuan) in the same period.

According to Hua Xizi’s statistics, overseas pricing may be 1.7 times the domestic price. This pricing strategy takes into account the comprehensive costs of tariffs, logistics, services and operations. Similarly, the selling prices of international brands in China are also priced in a similar way.

"Due to the impact of the epidemic, the vitality of some foreign industries has not yet recovered. The next three to five years will be a good opportunity for domestic brands to enter overseas markets, especially cosmetics brands." Hu Qimu, a senior researcher at the digital economy think tank, told the interface news. Although the layout of developed countries is full of challenges, mature markets and mature users can prove brand value and operational ability more quickly. If the layout is made earlier, it will have a first-Mover advantage by breaking the circle of products and operations.

Considering that the rise of cutting-edge domestic beauty brands is still in its infancy, the beauty market is fiercely competitive, and the number of self-built supply chains is small, and most of them rely on supply chain problems such as OEM, how to improve product strength will become the key to the success of these brands. If the product quality cannot be recognized, and there is not enough high repurchase rate, user loyalty and recommendation support, going out to sea may only become simply brushing China elements to find a sense of existence.

Two major beauty giants bet on China, making beauty technology a "battleground"?

A few days ago, Shiseido (China) Investment Co., Ltd. added an investment enterprise-Xiamen Ziyue Equity Investment Partnership (hereinafter referred to as "Xiamen Ziyue"). It is understood that the registered capital of the company is 501 million yuan, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private funds. It is noteworthy that on May 8th, L ‘Oré al Group officially announced the establishment of its first investment company in China market-Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meidifang Investment") with a registered capital of 100 million yuan.

Beauty cosmetics technology leads the new wave

Although the L ‘Oré al Group and Shiseido have not disclosed the investment plans and targets, L ‘Oré al once said: "The strategic transformation of beauty technology is very important to us." According to official website, the beauty technology strategy refers to making changes in product innovation, omni-channel marketing, and enhancing enterprise agility by using technology and digital innovation. In addition, Bai Pu Le, Chief Financial Officer of L ‘Oré al Group, said that China is strategically important to L ‘Oré al Group, which is not only the key growth engine of the Group, but also one of the sources of inspiration for leading future innovation.

With the rapid development of online consumption channels and the impact of the epidemic on physical channels, AI/AR virtual makeup test, smart beauty mirror, smart skin tester, 3D printed lipstick and other products have attracted the curiosity of many consumers.

In 2014, L ‘Oré al launched the virtual makeup mirror Makeup Genius. With the help of augmented reality technology, users can see the makeup effect after using the product before buying it. This is the first test of AR technology in the beauty industry. Subsequently, major beauty brands at home and abroad began to try "beauty+technology". Shiseido has developed the invisible VR project "caico", which makes use of the interactive features brought by virtual reality, so that consumers can get the immersive experience of product interaction when they can’t directly touch the product, for example, they can smell the smell directly and satisfy consumers’ understanding of product information. In addition, at the 2020 China International Import Expo(CIIE), Estee Lauder launched an expert skin diagnostic instrument, which can make a comprehensive skin diagnosis for consumers with the help of AI technology.

It is worth noting that before the "Double Eleven" in 2019, Alibaba Tmall Beauty Channel launched the AR beauty function. The data shows that after trying AR beauty cosmetics, the customer conversion rate of makeup testers has increased by four times, compared with only two times that of pictures and videos. According to the Foresight Report on the Application of Science and Technology in Beauty Industry in 2025, under the traditional format, the beauty industry in China will develop steadily and reach a market scale of 620.35 billion yuan in 2025. If there is technology empowerment, the industry scale will reach about 1 trillion yuan in 2025.

Jean-Paul Agon, chairman of L ‘Oré al Group, once said that digital technology is compatible with the beauty business. "Beauty products are very expressive, and consumers are also very young. They like to take selfies with their mobile phones, broadcast live, virtual hair dyeing and color testing. These new services that incorporate technology are very suitable in the field of beauty." He also said that the L ‘Oré al Group’s digital budget is growing rapidly, and "digitalization" has become one of the key words of the Group’s development.

Collision with technology, the "magic weapon" for beauty companies?

With the increasing penetration of digital and virtual technology into every scene of daily life, beauty technology is gradually becoming the "magic weapon" of the industry.

In 2019, Neutrogena, a skin care brand under Johnson & Johnson Group, released a miniature 3D mask printer-Mask ID. According to reports, this mask printer uses the function of 3D camera, and users can create an accurate multi-dimensional face model by taking selfies. The 3D printing process can print nutrients on the precise area of the mask, providing an accurate skin care experience.

In 2021, Kose also brought a "customized mask" to China International Import Expo(CIIE). By scanning consumers’ faces, the customized mask can be printed on the spot, and different brands of lotions can be adjusted and matched according to everyone’s different needs, so as to achieve differentiated and fine services. At the same time, Kose also launched a Nail Printer jointly developed with CASIO. This device can identify the shape, bending degree, outline and other information of nails and directly print out the fitted nails. Consumers just need to put their fingers into the machine, choose a pattern they like, and press the button, and the machine can spray the pattern on their nails.

YSL, a brand of L ‘Oré al Group, displayed PERSO, the world’s first concept product of customized cosmetics for home use, at China International Import Expo(CIIE). Users can mix lipstick colors according to their own preferences. Today, PERSO has been commercialized, and the "YSL ROUGE SUR MESURE" Saint Laurent beauty cosmetics "lipstick printer" is officially on sale. It is reported that the price of "machine+two-color system" products is 3910 yuan.

Nowadays, the collision between beauty and new technologies is becoming more and more fierce, and AR/VR, AI and 3D printing technologies are more widely used. Improving the experience and meeting the individual needs of consumers have become areas that beauty companies are actively exploring.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Chen Biyan

IC photo with closed picture

depth

If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.

Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.

According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.

Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.

Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.

Kylie Cosmetics helped Kylie Jenner break through $1 billion.

According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.

However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.

On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.

Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.

According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.

The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.

With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.

According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.

As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.

With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.

However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.

Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.

The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.

Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.

Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.

It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.

Judging from the capital background behind the two brands, Fenty Beauty is obviously better.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.

Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.

At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.

Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.

Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.

This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.

Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.

In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.

In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.

In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.

Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.

The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.

In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.

Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".

According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.

Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.

Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".

Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.

The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.

This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.