上海龙凤419后花园 – 第 2 页 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

The growth rate of national land sales revenue has accelerated, but third-and fourth-tier cities are still declining.

　　The amount of land supply is related to the trend of the property market. According to the latest official data, the national land transfer income has turned from decline to increase, and the total supply of real estate land is approaching the same period last year, but the third-tier cities have fallen sharply.

　　According to the data of the Ministry of Natural Resources, from January to August this year, the national real estate land supply was 82,300 hectares, a slight decrease of 1.6% year-on-year. Judging from the data of real estate land supply in the last three months, although the supply of real estate and residential land in the country decreased year-on-year in the first eight months, the reduction rate narrowed month by month; Among key cities, the supply of real estate and residential land in first-tier cities maintained an increasing trend year-on-year, and the growth rate expanded month by month.

　　In terms of cities, real estate and residential land in first-tier cities have increased year-on-year. From January to August this year, 70 large and medium-sized cities provided 30,700 hectares of real estate land. The supply of real estate land in the first, second and third tier cities increased by 6.2%, 1.9% and 9.0% respectively, and the supply of residential land increased by 19.6%, 1.4% and 13.6% respectively.

　　According to the data of the Ministry of Finance, the national land transfer income in the first eight months of this year has exceeded 3.7 trillion yuan, and the year-on-year growth rate is further accelerated than that in July.

　　Ministries regulate the land market.

　　Throughout the year to date, the domestic land market has gone through several stages from downturn to rapid warming and falling, and the current signs of land market cooling are more obvious.

　　According to the data of the Central Plains Real Estate Research Center, in August this year, 70 large and medium-sized cities in China (corresponding to 70 housing price cities announced by the National Bureau of Statistics) had a total of 1057 land transactions, with a land transaction amount of 250.1 billion yuan, and the land transaction premium rate was only 8%, which was significantly lower than that in previous months. Judging from the land market situation, the recent expectation of tightening financing in the real estate sector gradually affected the land market.

　　Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that, on the whole, the land markets in various places were relatively depressed in January and February this year. With the increase of credit market after the Spring Festival, the financing difficulty of housing enterprises has decreased. In April, the land markets in some cities showed signs of recovery, and the land markets in first-and second-tier cities continued to heat up, with the monthly land transaction amount of more than 300 billion yuan and the premium rate maintained at around 20%.

　　Stabilizing land price is an important goal of real estate regulation and control in 2019. The rapid warming of the land market since the second quarter has attracted the attention of the regulatory authorities, and relevant ministries and commissions have successively taken action.

　　In April this year, in order to achieve the goal of city-specific policy and classified regulation, maintain a stable supply of residential land, and guide market expectations, the General Office of the Ministry of Natural Resources issued a notice requesting that the "five categories" of residential land regulation targets be formulated and implemented in 2019.

　　The notice requires that land supply should be stopped in cities above prefecture level, counties (county-level cities) with a population of more than one million, and commodity housing inventory digestion cycle is more than 36 months; For 36 to 18 months, the land supply should be appropriately reduced; For 18~12 months, maintain a flat level of land supply; 12~6 months, to increase land supply; For those less than 6 months, the land supply should be significantly increased and accelerated.

　　Another Ministry of Housing and Urban-Rural Development, which is responsible for the regulation of the real estate market, also began to warn some cities where land prices and house prices rose too fast in April and May.

　　In July, the new policies on real estate trust and overseas financing were introduced continuously, which had a certain impact on the real estate land acquisition policy. Since then, the premium rate of hot land began to decrease. In August, the number of operating land in 70 major cities increased significantly, with a total of 72 cases being the highest in the year.

　　"The land market, like the property market, is only allowed to appear in Xiaoyangchun, but not in summer. Once the land market is overheated, the possibility of upgrading the policy is not ruled out. " Zhang Dawei said that since August, the land market has entered a stage of rapid fever reduction.

　　According to the data of Zhongyuan Real Estate, the data of land acquisition by real estate enterprises also showed a significant decline. In August, the land acquisition by major real estate enterprises decreased significantly. Only eight domestic enterprises acquired more than 5 billion yuan, the highest of which was Vanke’s 15 billion yuan, followed by Poly’s 9.2 billion yuan, Jinmao’s 6.8 billion yuan, Sun Hung Kai’s 6.6 billion yuan and China Resources’ 6.4 billion yuan.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, also believes that in the second quarter of this year, the central government paid great attention to the overheating of land prices in some cities, and the policy fundamentals were tightened again, especially the tightening characteristics of the financing market were the most obvious, which made it more rational for real estate enterprises to purchase land in the third quarter.

　　Third-and fourth-tier cities have obviously cooled down.

　　In recent years, the regional characteristics of China property market have become more and more obvious, the trend of the real estate market has been divided, and the pricing of non-quality land by housing enterprises has been lowered. But the competition for high-quality cities and high-quality land is still fierce. Although the regulation policies of first-and second-tier cities are strict, for housing enterprises, in order to increase sales, they will still concentrate on land acquisition.

　　While the first-and second-tier land markets maintain a high degree of heat, the land markets in third-and fourth-tier cities show signs of falling back. According to some statistics, since 2019, the land market in third-and fourth-tier cities has not performed as well as last year due to the tightening of shed reform scale and the early overdraft of some demand.

　　According to the data of the aforementioned Ministry of Natural Resources, the supply of real estate land in third-tier cities decreased by 9.0% from January to August this year, and the supply of residential land decreased by 13.6%.

　　Shanghai Yiju Real Estate Research Institute’s latest issue of "China Baicheng Homestead Transaction Report" shows that from January to September 2019, the transaction area of residential land in 64 third-and fourth-tier cities was 144.88 million square meters, down 7.1% year-on-year. Compared with the trend of first-and second-tier cities, the cooling characteristics of the homestead market in third-and fourth-tier cities are obvious. At the beginning of the past two months, the cumulative homestead transaction area has continued to expand year-on-year, further reflecting the characteristics of market cooling.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that from January to August, due to the influence of policy control and market expectations, the growth curve of related land purchases declined slightly, which fully reflected the cooling trend of the homestead transaction market. From the structural point of view, the cooling trend of third-and fourth-tier cities is more obvious, which is related to the problem that such cities are facing inventory backlog again.

　　"From the reason, the current residential transaction market in third-and fourth-tier cities has cooled down and is facing the pressure of destocking again, which will dampen the enthusiasm of housing enterprises to replenish homesteads; At the same time, it also affected the capital withdrawal of housing enterprises and continued land purchase. " Yan Yuejin said.

　　The growth rate of land sales revenue accelerated.

　　The stabilization of real estate land supply at the national level has also affected the change of land transfer income.

　　Since April this year, the Ministry of Finance has no longer disclosed the specific amount of revenue from the transfer of state-owned land use rights in the monthly financial revenue and expenditure, but only released the year-on-year changes. Judging from the data of the past few months, the land transfer income has achieved year-on-year growth in July after experiencing a decline at the beginning of the year, and it showed an accelerated growth trend in August.

　　According to the data of the Ministry of Finance, from January to August this year, the national land transfer income increased by 4.2% year-on-year. From January to July this year, it was a year-on-year increase of 3.1%.

　　In the first eight months of 2018, the income from the transfer of state-owned land use rights was 3.7 trillion yuan. In 2018, it reached 6,509.6 billion yuan, a year-on-year increase of 25%, and the total amount reached a record high.

　　At the beginning of this year, due to the "worry" that the land market started in the second half of 2018 was cold and the phenomenon of land auction increased, many places also lowered their land transfer income expectations this year when preparing the government fund income budget for 2019.

　　Yan Yuejin said that the current control of stable land prices is very strict. Recently, some hot cities have also actively carried out major inspections of the banking system. One of the contents is to check whether there are illegal funds entering the land purchase market.

　　"It is expected that the residential land market will be characterized by cooling in September, especially considering that the current financial pressure of housing enterprises has begun to increase, so it is expected that housing enterprises will be conservative and tend to be rational. Of course, we need to look at September ‘ General drop+targeted cuts to required reserve ratios ’ The effect of policy. If the activity of residential transactions increases significantly, the enthusiasm of housing enterprises to subscribe for residential land in the fourth quarter may increase. " Yan Yuejin said.

　　From 2011 to 2018, the national land transfer income was 3,316.6 billion yuan, 2,842.2 billion yuan, 4,125 billion yuan, 4,294 billion yuan, 3,254.7 billion yuan, 3,745.7 billion yuan, 5,205.9 billion yuan and 6,509.6 billion yuan respectively.

　　There are still four months before the end of the year. If the current situation can be maintained, the income from land sales in 2019 is expected to exceed 6 trillion yuan again.

Spring full of mountains

　　The scenery of Dahe Town in Tongzi County. Photo by Cheng Yong

　　After a night of spring rain, Shan Ye, who had been sleeping for the whole winter, gradually stretched out. In the Dalou Mountain Range, spring is gradually sprouting in the mountains. On both sides of the road, there are peach blossoms, plum blossoms, camellia and rape blossoms … … The colors are intertwined with the green hills, just like a beautiful picture.

　　We went to shi niu cun, Dahe Town, Tongzi County, Guizhou Province, to visit the 80-year-old afforestation model Weifafu. Starting from the county seat, the sky is already dawn. The car passed through the thick morning fog, passed the famous 72-way turn, and entered shi niu cun eastward. More than 300,000 Chinese fir trees planted by the Weifafu family grew on Daping Mountain at an altitude of more than 1,000 meters. The sun gradually dispels the morning fog. In the distance, the vast forest of Daping Mountain is as clean and green as washed in the spring sunshine.

　　Along the mountain road, we walked into a green ocean. In the forest, the air is particularly fresh and cool, and the smell of flowers, trees and soil is everywhere. On a hillside, the old man in Weifafu was seen leaning over to pick up garbage in the forest with a bamboo basket on his back. When the old man saw us, he stopped what he was doing and came to shake hands with us with a smile. The old man is in high spirits and energetic, with a faint dew on his gray hair and grass clippings on his rubber shoes. His palm is wide and rough, with thick calluses.

　　The sun shines obliquely on the straight fir trees from high places through the dense forest. A few birds are jumping on clusters of new leaves, twittering the news of spring.

　　"You see, the tree, the bird came. When birds come, there are fewer insects. Bird droppings are rich in soil and trees are growing well. " The old man touched a stout fir tree and said happily.

　　"Did you plant all these trees?"

　　"More than that, there are more than 1,100 mu." The old man led us to a high place and pointed to the mountains in the distance: "These mountains are the farthest. If you walk, it will take a whole day to get there."

　　I looked up and couldn’t see the farthest hill. It’s hard to imagine how hard it took Wei Fafu’s family to plant small saplings into today’s towering trees by shouldering their backs and walking dozens of miles of mountain roads.

　　Speaking of afforestation, Wei Fafu has a lot to say. In 1950s and 1960s, due to excessive reclamation, the ecological environment of Daping Mountain was worrying. At that time, Wei Fafu often wandered alone on the mountain, looking at the barren mountain, listening to the mountain wind raging on the bare mountain, rolling up the dust all over the sky, and his heart seemed to be tightly pulled.

　　In the spring of 1985, Wei Fafu, then the production team leader, decided to return the sloping farmland to plant trees. His decision was supported by his family. He applied to the village collective for contracting, signed a contract for greening barren hills, and received seedlings subsidized by the county forestry bureau.

　　Since then, Wei Fafu’s family began to plant trees. In order to speed up the progress, Wei Fafu raced against time like clockwork. There is only one thought in his heart: "plant a variety of trees and turn the barren hills green as soon as possible."

　　"Every day, at dawn, our family set off, and everyone was carrying hundreds of pounds of saplings. Two red marks were pulled out of the shoulders, and water bubbles were ground in a few days. The slope is steep and the road is far away. We only eat two meals a day, and the time saved is used to hurry. At the end of the day, the coat is often soaked with sweat, the pants are covered with dew, and the whole body is wet. " The old man still remembers the scene at that time.

　　However, in the first spring, because of the serious soil erosion, low soil water storage capacity and lack of experience in planting trees, the planted trees only lived for a small part. Wei Fafu rallied and ran out of water, so they carried Mizukamiyama. He works in the forest for ten hours every day, and the action of planting trees is becoming more and more skillful. He scraped the soil with one hand and held the seedlings with the other, straightened the roots and carefully put the seedlings into the pit. Fir and pine seedlings are leafy and hard, and often prick their fingers, so he uses soft ant nest soil to stop bleeding and relieve pain. In summer and autumn, he went out early and went back to the forest to pull weeds. Even in the cold winter, he still patrols the mountain forest every now and then. After a year, he has worn out more than ten pairs of shoes. This year, the survival rate of saplings was as high as 90%.

　　Speaking of the trick of planting trees, the old man smiled: "Planting trees is the same as being a man. The roots of saplings should be buried deeply and kept straight, so that they can easily take root in the earth."

　　One minute, nine in charge. In order to afforest, he opened up a 10-mu nursery, and some seedlings were self-sufficient. He also set up a brick and tile factory to exchange all the bricks produced with villagers for working hours, so as to increase the labor input for planting trees. Winter goes and spring comes, year after year. Ten years later, with the efforts of Wei Fafu, the barren hills of Daping Mountain gradually became green, and the once-cut mountain spring water was restored, which solved the problem of drinking water and irrigation for local villagers.

　　Someone once offered Wei Fafu a high price to transfer the forest, but Wei Fafu refused. He said: "for so many years, I have done it for green mountains and green rivers. Trees are my children. Trees are more important than money." In thirty-seven years, under his careful care, the mountain forest has never suffered a mountain fire. Today, the old man still insists on going to the Woods every season. The time with the tree became an indispensable part of his life.

　　His contribution is gradually known to more people. He won back the honors of Guizhou moral model and Guizhou labor model. Now he still has a wish, and that is to join the Communist Party of China (CPC) as soon as possible. In May 2021, 79-year-old Wei Fafu submitted an application for joining the Party, which is the oldest applicant in shi niu cun’s history.

　　In the distance, the breeze is Xu Lai, and the green waves are rippling in the forest. Listen, the branches and leaves rustle in the wind, as if the castle peak is greeting the old man.

81 movies get together for the 40-day Lunar New Year, waiting for the ＂head work＂

　　Zhong Han Jian gong bo

　　"Is it a New Year’s Eve file now?" Not long ago, Hu Youqi, a citizen, found on the ticketing platform that the platform and the cinema had already marked the Lunar New Year file early, and many recently released films also used it as a label for publicity.

　　Data from Cat’s Eye Professional Edition shows that this year’s Lunar New Year file runs from November 24th to December 31st. As of 16: 00 on December 18th, 81 films (including reruns) have been locked in this schedule, and the national box office this year has exceeded 52.906 billion yuan. With the further promotion of the Lunar New Year file, people in the industry generally believe that this year’s movie box office will hit 55 billion yuan, which is the same as 2017.

　　Many viewers found that, unlike the impression that the New Year’s Eve files are mainly comedic family movies, this year’s New Year’s Eve files are not only rich in types, but also have a good reputation. However, compared with previous Chinese New Year’s Eve movies, which have produced many annual box office champions and box office masterpieces that broke 1 billion yuan, Across the Furious Sea, which topped this year’s Chinese New Year’s Eve movie, currently has a box office of only 546 million yuan, lacking a "head work" matrix with a double harvest of box office reputation to drive the film market to by going up one flight of stairs.

　　Has the New Year’s Eve changed?

　　There is no standard answer as to when the Lunar New Year file will start. Usually, a movie is a hit around December, even if the Lunar New Year file is opened.

　　On November 30th, the film "Hot Search" starring Zhou Dongyu, Song Yang and Justin was released, saying that it was "the first to open the curtain of the year-end Lunar New Year"; On December 1st, NI YAN and Seven starred in the film Goodbye, Li Kele, which is also called "the first shot of Chinese New Year". Hu Youqi has some doubts: "Isn’t the New Year’s Day to the Spring Festival?"

　　In fact, with the development of the film market in China, the time of the New Year’s Eve is quietly changing.

　　When will the Lunar New Year file become a schedule? The reporter interviewed a number of people in the industry, and almost everyone agreed that this concept entered the film industry in China, which originated from the film Party A and Party B, which was released at the end of 1997 and was dubbed as the "New Year’s Film", which made a box office story at that time. Since then, more and more films have chosen to be released during this period, among which the head films are often star-studded and commercial.

　　Previously, the industry once divided New Year’s Eve files into broad and narrow sense. The broad New Year’s Eve files include two major festivals, New Year’s Day and Spring Festival, which last for about one and a half months. There is no standard answer as to when the Lunar New Year file will start. "Usually, a movie is popular around December, even if the Lunar New Year file is opened".

　　Wang Ce, a member of the Shanghai Film Criticism Society and a senior screenwriter, said that the Lunar New Year file continued the idea that many lively comedies in China and Hong Kong were shown together during New Year’s Day and Spring Festival. "But at that time, the film supply was small, and the cycle of a film was as long as one to two months. With the increase in film supply, it has now been subdivided into multiple schedules. "

　　On the movie data platforms such as Cat’s Eye and Lighthouse, the New Year’s Eve file is different from the New Year’s Eve file, New Year’s Day file and Spring Festival file. The New Year’s Eve file refers to more than one month from late November to December 31, while the New Year’s Eve file only refers to a day on December 31. There are still many cases of "stalls" in one day, such as Tanabata stalls and 520 stalls, which have emerged in recent years. According to insiders, the film market is now well supplied and the film screening cycle is shortened. Often, the first week or even the first day of the box office determines the follow-up trend of a film box office. In this case, it is not unexpected to subdivide the schedule. The film will arrange the release time according to the theme, investment and market expectation. Wang Ce said that the Spring Festival is a big schedule. Usually, films with larger investment and higher expectations will be released, and films with less competitiveness will be released on New Year’s Day.

　　A few days ago, the reporter saw in Daguangming Cinema that the December News posted at the gate of the cinema was a collection of 13 films such as Hot Search and Wonka from Aquaman 2, and posters of recently released films such as Three Battalions, Crossing the Sea and Breaking Point were placed in the hall, but the words "New Year’s Eve File" did not appear. The staff of Daguangming Cinema introduced that in the past, the concept of New Year’s Eve was relatively broad, basically starting from the end of November and early December until the Spring Festival, but now it is gradually subdivided into New Year’s Day and Spring Festival. "We usually say New Year’s Eve, which generally means that when the New Year is approaching, at least after the end of December, it will start with Party A and Party B at the earliest, and then a series of films such as Let Bullets Fly, It’s too embarrassing for people to travel again have good box office output in this period. After the breakdown of the schedule in recent years, the atmosphere of the Lunar New Year file is not as strong as before, and the explosion point is more concentrated in the Spring Festival file. "

　　"The concept of the schedule is more of a B-end concept. For the audience, the centralized release of the demand for watching movies is often accompanied by legal holidays, and the main box office output of the Lunar New Year file is still on New Year’s Day and other festivals." Zhang Tong, a senior analyst at Cat’s Eye Research Institute, said that in 2010, 2011 and 2012, domestic box office champions, Let Bullets Fly, flowers of war, and The Way of Water, were all released in the New Year’s Eve file. In recent years, the New Year’s Eve file also produced Sheep Without A Shepherd’s Ip Man 4, Shock Wave 2’s manslaughter 2 and Avatar: The Way of Water. "Famous in 2021 and Nobody in 2018 were both released in mid-November, and both of them have achieved good box office results in the traditional off-season of the film market."

　　Can it hit 55 billion yuan?

　　This year is the year with the most and most lively New Year movies, but there is still a lack of "head works" with a double harvest at the box office.

　　The film market in China has recovered strongly this year. Data from Cat’s Eye Professional Edition shows that this year’s Spring Festival file became the second in history with 6.765 billion yuan; After that, the box office of the "May 1 ST" file was second only to the same period in 2019 and 2021; The box office of the summer file exceeded 20.62 billion yuan, breaking the record of the highest box office, the highest number of people and the total number of times in the summer file of China Film History. With the release of many films for the Lunar New Year, the industry is optimistic that the total box office of this year’s films will hit 55 billion yuan.

　　"In 2023, the overall performance of the China film market was remarkable, and the market quickly recovered its vitality." In Zhang Tong’s view, many masterpieces have emerged during the Spring Festival, summer vacation, National Day and other holiday periods, and new audiences continue to enter the market. "This year’s head films generally have a strong family viewing attribute, and the proportion of older audiences has increased compared with previous years."

　　This year, there are 81 movies in the Lunar New Year, which is not surprising to some people in the industry. In 2019, there are also 70 movies in the Lunar New Year. The staff of Daguangming Cinema said: "This year’s Lunar New Year’s files have diverse styles and themes to meet the needs of audiences of different ages." Ma Ye, president of Baiying (Beijing) Cinema Management Co., Ltd., believes that this year is the year with the most and most lively New Year movies.

　　However, at present, Across the Furious Sea, which was released on November 25th, is still the leading movie at the box office, with a cumulative box office of 546 million yuan. Compared with this year’s Spring Festival movie "Man Jiang Hong" and "Wandering Earth 2", and the summer movie "Put all your eggs in one basket", "Disappeared She" and "Goddess the First Part", there is still a lack of "head movies" with strong box office, topics and reputation.

　　"Up to now, this year’s Lunar New Year file has indeed not seen a large-scale film to incite the market to watch movies." Zhang Tong said that the highlight is the films released at the end of the year. Apart from Twinkle, Twinkle, Twinkle, Bright Stars, two Hong Kong films, Goldfinger, Sneak, and the workplace satirical comedy The Annual Meeting can’t stop! ",New Year’s classic IP" If You Are the One 3 "are all worth looking forward to. The staff of Daguangming Cinema also revealed that, according to the usual practice, "hot movies are basically released in the last two days of the year, and it is difficult to predict whether the annual box office can reach 55 billion yuan, but the overall momentum of the film market is good".

　　Rui Cui, Liu Xiang and bid for the Olympic Games, directors of "Lost She" and "Put All Your Eggs", which achieved good box office results this summer, are all young directors who have not been well known by the public, and many films released recently have a good reputation. "The number of bad films has decreased this year, which is a good phenomenon." Wang Ce said that with the recent survival of the fittest in the industry, what remains is a relatively mature professional force. In his view, the current audience has "changed a batch" compared with a few years ago, the attraction of big-name directors and famous actors has declined, and the audience pays more attention to themes and stories. For creators, it is necessary to think about why the audience comes to see and create more viewing motives for the audience; On the other hand, the audience is also diverted, and the market is more subdivided. Different types of films such as suspense, science fiction and pure love have their own audience groups. Focusing on a niche type can also have a good market return. "The establishment of the film industrialization system is not only aimed at technology, special effects and service, but also includes R&D planning, script creation, process management, etc. In the past, screenwriters could create with their heads closed, and now they may have to consider the market more. When the entire large industrial system is perfect, no link can be built behind closed doors. "

　　People in the industry generally have confidence in the China film market next year. "Next year, a large number of domestic films with rich and diverse types will be reserved." Wang Ce revealed that at present, the film industry has maintained a good development momentum, and the audience need not worry about the "film shortage" next year. Next, films such as Mr. Red Carpet will be shown in the Spring Festival, and a large number of films such as "Feng Shen II" are expected to meet the audience next year.

　　Ritual sense attracts young people?

　　Movies have social attributes. Watching movies on special holidays is a cost-effective entertainment consumption for young audiences.

　　Recently, the movie "Twinkle, Twinkle, Twinkle, Bright Stars" has attracted the attention of people in the industry and the public: the director is a newcomer, the actor is not a flow star, and the theme is the fantasy love of the minority. However, the pre-sale box office exceeded 100 million yuan 23 days before the release, making it the earliest pre-sale movie and the fastest pre-sale movie for the New Year.

　　"In my impression, the Lunar New Year files and movies are all family fun types." Hu Youqi found that there are many suspense and crime themes in recent Lunar New Year movies, as well as Goodbye, Li Ke Le and Dog God with pet themes. In the past, the typical Lunar New Year movies only had the traditional blockbuster Neptune 2: The Lost Kingdom and the established IP If You Are the One 3. According to the data from Taobao Film, there are more than 100,000 movies "wanted to see", among which "plot crime" accounts for 3 movies.

　　"Suspense movies are a niche theme for the industry and the audience. These films have a small investment and a low box office ceiling, and usually choose a small schedule or a cold schedule." Wang Ce believes that although there are suspense films such as "Disappeared She" and "Put All Your Eggs on One Egg" exploding in the market this year, they rely more on the topic heat and are unrepeatable. "In the future, suspense films may not become a popular theme, but at present, as a mature market type and insurance investment theme, it may form a fixed output ratio in the domestic film market."

　　In the eyes of the industry, with the renewal of movie audiences, young moviegoers are more willing to choose niche and personalized themes. The change of the New Year’s Eve schedule also makes more movies with rich themes and relatively small investment willing to choose this schedule. "Judging from the distribution of the schedule and its impact on the whole year’s market, the Lunar New Year file is expected to continue the heat at the end of the year until the beginning of next year before the Spring Festival file next year, which will play an important role in preheating and undertaking the Spring Festival file next year." Zhang Tong said.

　　In addition to the quality of the film, the film side has also begun to exert its strength in marketing and distribution, enriching the movie-watching experience of fans. "Twinkle, twinkle, twinkle, bright stars" released on December 30, 1314 cinemas across the country will hold "snow field" activities at 13: 14 on the same day, which is considered by the industry as an important reason for the film’s pre-sale box office to outshine others. According to the data of Cat’s Eye Professional Edition, among the users who buy pre-sale tickets for "Twinkle, Twinkle and Bright Stars", the population under 25 is over 80%. On social media, many viewers who bought advance tickets showed their ticket purchase records, expecting the movie to "snow" when it was released.

　　"As a kind of entertainment consumption content, movies not only have commodity attributes, but also have social attributes. Young audiences are the main consumers of social activities. They are more active and pay more attention to the sense of ceremony. On some special holidays, watching movies is a cost-effective entertainment consumption for young audiences. " Zhang Tong said.

　　In order to create such a sense of ceremony, many cinemas have made innovations. Located on the first floor of Jing ‘an MOHO, Baiying Sanke Yinghua is a compound space combining a cinema and a restaurant. Ma Ye introduced that this year’s summer file was very busy during the National Day holiday, and the film market was relatively weak in November. Everyone took the opportunity to thoroughly clean the interior and carpets of the cinema, and carried out equipment maintenance, maintenance and staff training, so as to welcome the movie-watching craze with a better look after the opening of the Lunar New Year file.

　　Bai Ying San Ke Ying Hua also designed a series of activities to create a sense of ceremony. For example, on December 16, Shanghai ushered in a cooling down, and the cinema chose to hold the "Winter Night Jazz Trio" on the same day to attract the audience with movie music; From December 20th to 25th, the stamp-stamping activity sought after by young people was introduced. With the ticket stubs exchanged for stamp-collecting cards on that day, the stamps of Wonka, Aquaman 2 and Detective Conan were hidden in the cinema space for the audience to find and stamp, and there would be staff dressed as NPC (non-player role) to interact with the audience. "We left these activities to create a sense of theater ceremony to young employees to plan independently, to attract the audience to stay in the theater for a while and leave an impression outside the film. When the audience has memories and emotional connections with the cinema, it is difficult for them to leave. "

(Liberation Daily)

Reporting/feedback

Sports lecture hall： a general inventory of baseball.

General knowledge of baseball

1) Name of the world amateur baseball governing body: The International Baseball Federation is the world amateur baseball governing body. IBA is short for International Baseball Federation.

2) Referees in baseball games: Referees include a referee (ball referee), three base referees and several scorers. The referee is responsible for shouting "ball" or "strike" with the prescribed gestures. The referee of the division judges safety and exit.

3) Composition of baseball team: A baseball team consists of 9 players. In fact, a team can have 20 players, but only 9 players can play. There is no limit to the number of substitutes. But the substitute can’t play for the second time)

4) Specification of baseball field: In short, the field is divided into infield and outfield. The infield is square. There is a base on the four corners, and the infield is also called "square". The infield is surrounded by two borderlines between the in-bound area and the out-of-bounds area and two other sides of the out-of-bounds area. [The infield is square, two sides of which are adjacent to the outfield (which belongs to the inside area) and the other two sides are adjacent to the outside area.

5) What kind of ball the batter hits is called a home run: A home run is when the batter can hit a ball that runs all bases and returns to home. Most home runs fly out of the fence from the infield.

6) Basic personal skills of baseball players: Basic personal skills include: hitting, throwing, defending, passing accurately, running and stealing bases.

7) How the pitcher throws the ball: You can use various methods of holding the ball, such as curve ball, slider ball, knuckle ball and fastball.

8) The essentials of successful hitting: The most important thing is the standing posture, backward pull, extension, swing, hitting the ball and subsequent actions.

9) What are the defensive positions in baseball games? Baseball defensive positions include pitcher, receiver, first baseman, second baseman, third baseman, shortstop, left fielder, center fielder and right fielder.

Harden completely missed the Clippers, and Ballmer decided to give up the deal and pack George Mann for a new core.

According to a number of experienced NBA trading experts and reporters in Los Angeles, Clippers owner Ballmer has completely given up Harden. He has clearly told the rest of the management that the team will not be obsessed with chasing him. On the one hand, he does not want to see Harden put pressure on himself in renewing his contract, and on the other hand, he seems to change his mind and stay in Philadelphia, and then send out the plan after Philadelphia and the new team discuss the deal.

There is no doubt that the beard can’t be sent away by Philadelphia, and his agent has begun to push him back to the team training and make sure that Philadelphia will find a new team for him at this time. The Clippers are unwilling to bear the pressure of renewing their contracts, and they must definitely disconnect from George Cam, which is very clear to Deng Ge’s agent.

After completely missing James Harden, the Los Angeles Clippers will have to look for a new All-Star player. Judging from the suggestion report of some directors, it seems that everyone has an idea about Zion, and if he really gets him, the contract renewal problem of Cam can be solved, matching his annual salary of more than 50 million and adding Pang Hu to build a dual-core, which is absolutely strong. The league has stipulated a new policy and there should be restrictions on the rotation. Therefore, Tyrone has to be limited.

If you want to get him, the team is expected to send Paul George Gammann or Powell, and analyze the matching of transaction value and maintaining the fighting force lineup. I estimate that Ballmer will also ask for CJ mccollum. If so, it is enough for the team to send them both, plus the draft pick, Powell and Covington. If you want alvarado, you can also send a round and add some cash.

The Clippers have created a starting combination of Wei Shao, CJ mccollum, Zion, Leonard and Zubac, and with the assistance of batum and others, they definitely have a chance to enter the top four in the West. If there are no injuries, I think this combination can go further. Of course, it is important to improve the reserve strength.

After George and others go to Pelican, they will face the problem of renewing their contracts. Pelican can take this opportunity to ask for as many first rounds as possible in this transaction, and Clippers can also give them. Of course, the most important thing is that with Mann, the team can still guarantee its combat power in the future. Hylander is a good player, and the Pelican can take it. In the final analysis, if you want to ask for the opponent’s draft pick and young players as much as possible, your own young cornerstones will not work. If you can, I think it is king to exchange Varanciunas for the opponent’s Zubac.

On the whole, this trading scheme is very good. Pelican can solve the problem and meet the Clippers’ challenge. However, I think both teams need to hire coaches who can arrange defense reasonably now. The Clippers have many players who can defend, but they just can’t do it well. Telunlu has not changed this problem for so many years. If Pelican defends well, it won’t matter.

Harden’s situation is more complicated, so we don’t have to pay attention to it all the time. He will not be traded for a while, and the Clippers are not willing to spend more with him. Let’s look forward to the development of each team after the start of the season!

200 million euros! It was revealed that Manchester United wanted to sign Mbappé against Harland, and Real Madrid+Guardiola panicked.

Mbappé is still the focus of international football, and this French star will be the target of many giants in the transfer market this summer. However, according to the latest report quoted by Daily Goal and Daily Express, Manchester United, the premier league giant, is eyeing Mbappé and eager to bring in the French star worth 180 million euros, but seriously, without 200 million euros, it is impossible to complete such a deal of the century. Manchester United’s competitor is still Real Madrid, and of course the two giants have to compete with Paris, because the French giants will not be willing to let go of a world-class striker like Mbappé easily.

After Manchester United released Cristiano Ronaldo, Rachford became the first thigh of the team’s front line. This season, Rachford scored 29 goals, which was very good. However, Manchester United needs a stronger striker to help the team regain its glory. Considering that Manchester City has Harland and Manchester United signed Mbappé, it is the best answer. In this case, Manchester United’s lineup can compete with Manchester City. At least in the front line, the two teams will be equal. Similarly, Manchester United.

In the eyes of Paris, they still don’t want to let Mbappé go. After all, it is difficult for Messi to renew his contract with the club. If Mbappé is lost again, the striker line in Paris will be devastated. However, in the transfer market, the bitter melon is not sweet, and Paris has forced Mbappé to stay for many times. If the French star wants to leave, but Paris deliberately sets obstacles, the two sides will be torn, and then it will be difficult to end.

Manchester United hope to sign Mbappé with a large sum of money. Considering that the player’s actual value is already 180 million euros, if the Premier League giants want to succeed, they need to prepare a transfer fee of at least 200 million euros. British media revealed that Saudi local tyrants are preparing to spend 6 billion pounds to buy Manchester United. If the deal is completed, then the Red Devils will not be short of money, and it is really promising to complete the deal in Mbappé.

However, in the transfer market, Manchester United also has a strong rival, that is Real Madrid. In the Champions League, Real Madrid was swept by Manchester City, which made florentino realize that the team can’t continue to live on its laurels. Although Benzema is still strong, it is not at its peak. It is imperative to sign Mbappé, so Real Madrid will also join the competition.

The advantage of Manchester United is that they have a good relationship with Paris. As for Real Madrid, La Liga giants have tried to poach Mbappé many times, which makes Nasser very disgusted. Therefore, the possibility of Manchester United fishermen benefiting is not ruled out.

Essential for runners： the secret of preventing cramps in marathon.

Cramp is a sudden muscle pain, which is usually caused by muscle fatigue, dehydration, electrolyte imbalance and other factors. Here are some suggestions to prevent cramps:

Well-trained: Before taking part in the marathon, you should be fully trained and prepared to enhance your muscle strength and endurance and avoid muscle fatigue.

Proper warm-up: Carry out proper warm-up exercises before the competition, including easy stretching and jogging, to help muscles gradually adapt to the intensity of exercise.

Replenish water: It takes a lot of water to participate in a long marathon. Replenishing water in time can prevent dehydration and electrolyte imbalance, thus avoiding cramps.

Replenish electrolyte: electrolyte is an important component to help muscles contract and relax normally. Before, during and after the competition, properly supplementing electrolytes (such as calcium, magnesium, potassium, etc.) can prevent cramps.

Pay attention to rest: long-term exercise makes muscles tired and needs proper rest to recover. During the competition, if you feel muscle fatigue or discomfort, you should rest or slow down properly to avoid cramps.

In a word, the key to avoid cramps is adequate preparation, proper warm-up, supplementing water and electrolyte, and paying attention to rest, so as to help muscles adapt to exercise intensity and reduce the occurrence of fatigue and injury.

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